3 Level Profit COGS
Transkrip automatik asal · Pengecaman pertuturan automatik; setiap perkataan belum disahkan.
3 Level Profit COGS Source: https://coachadib.com/module/6ac03b9a5d9175125aff742c Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.000 – 00:00:06.140] Pricing Strategy untuk 3 Level Profit COGS. Apa benda ni? Tengok ni. [00:00:06.560 – 00:00:11.840] Tadi saya dah ajar awak tentang yang ni. Saya dah ajar awak tentang 5 Level Harga. [00:00:12.040 – 00:00:18.320] Sekarang ni saya nak masukkan awak lebih dalam. Lebih mendalam tentang COGS. [00:00:18.540 – 00:00:23.060] Apa benda tu? Jadi kita akan go through lebih detail. Cuma saya nak awak faham dulu yang ni. [00:00:23.060 – 00:00:27.280] Asas kewujudan harga dengan formula alam [00:00:27.280 – 00:00:30.100] Haa, dah macam kurafat dah pula bunyi dia kan [00:00:30.100 – 00:00:32.360] Tapi point dia adalah hukum alam harga [00:00:32.360 – 00:00:33.480] Ok, jom kita tengok [00:00:33.480 – 00:00:34.780] Mari kita ke whiteboard [00:00:34.780 – 00:00:36.540] Ok, untuk harga ni guys [00:00:36.540 – 00:00:40.320] Kita kena pecahkan harga kita ni kepada 3 je level harga lah [00:00:40.320 – 00:00:41.660] Kita lah saya buat macam ni eh [00:00:41.660 – 00:00:45.840] First kali kita panggil level harga yang tak mahal sangat, tak murah sangat [00:00:45.840 – 00:00:47.600] Bawah daripada RM200 [00:00:48.420 – 00:00:50.860] Ini katalah, ini adalah price [00:00:50.860 – 00:00:52.200] Ok, ni price [00:00:53.420 – 00:00:56.120] Harga bawah RM200 ni biasanya margin kita [00:00:56.120 – 00:00:57.580] Kita kena ambil besar sikit tau [00:00:57.580 – 00:00:59.240] Maksudnya profit tu [00:00:59.240 – 00:01:02.600] Profit kita kena 70% [00:01:02.600 – 00:01:04.600] Itu adalah margin profit [00:01:04.600 – 00:01:06.400] Gross profit untung kasar [00:01:06.400 – 00:01:08.240] Tapi COGS [00:01:08.240 – 00:01:09.980] COGS ni stand for apa? [00:01:11.200 – 00:01:12.040] COGS [00:01:12.040 – 00:01:16.720] Cost of goods sold [00:01:16.720 – 00:01:18.080] Maksudnya [00:01:18.080 – 00:01:19.980] Kalau awak senaraikan [00:01:19.980 – 00:01:23.100] Semua kos-kos untuk pembelian barang tersebut [00:01:23.100 – 00:01:24.640] Nak menghasilkan satu barang tu berapa [00:01:24.640 – 00:01:26.320] That's why kalau awak tengok [00:01:26.320 – 00:01:28.640] Awak tengok dalam tutorial ni [00:01:28.640 – 00:01:30.240] Saya dah buat satu nama dia [00:01:30.240 – 00:01:32.040] COGS Calculator [00:01:32.040 – 00:01:34.260] Dalam COGS Calculator ni sebenarnya [00:01:34.260 – 00:01:35.420] Awak kena senaraikan [00:01:35.420 – 00:01:38.420] Semua kos-kos nak menghasilkan barang awak [00:01:38.420 – 00:01:39.920] Ni contoh ya saya buat demo sekarang [00:01:40.680 – 00:01:42.900] Contohnya untuk menghasilkan barang awak ni [00:01:42.900 – 00:01:44.360] Katalah awak buat baju printing [00:01:44.360 – 00:01:45.200] So awak [00:01:46.840 – 00:01:48.420] Kos t-shirt [00:01:48.420 – 00:01:49.860] Okay katalah cost t-shirt [00:01:50.700 – 00:01:51.400] Sehelai [00:01:52.980 – 00:01:53.680] RM [00:01:54.660 – 00:01:55.360] RM15 [00:01:56.240 – 00:01:58.000] RM12 lah cost t-shirt [00:01:58.000 – 00:01:59.080] Lepas tu [00:01:59.780 – 00:02:01.520] Printing hantar dekat Bangla [00:02:01.520 – 00:02:02.480] Nama dia Roni [00:02:03.800 – 00:02:05.400] Printing Bangla Roni [00:02:05.400 – 00:02:06.580] Saya bantailah nama dia [00:02:10.580 – 00:02:12.460] Printing Bangla Roni [00:02:12.460 – 00:02:14.060] Dia charge by [00:02:14.060 – 00:02:15.040] Satu helai baju [00:02:15.040 – 00:02:16.620] Dia charge RM5 lah [00:02:16.620 – 00:02:18.200] Itu macam kira sincak kira lah [00:02:18.200 – 00:02:19.680] Bangalore ni dia charge [00:02:19.680 – 00:02:22.140] Lepas tu awak ada pula cost [00:02:22.140 – 00:02:23.040] Packing [00:02:23.040 – 00:02:24.620] Ok nak packing [00:02:24.620 – 00:02:27.380] Mungkin satu baju dalam RM1 lah [00:02:28.100 – 00:02:29.580] RM50 lah katakan lah [00:02:29.580 – 00:02:30.640] 0.50 [00:02:30.640 – 00:02:32.800] Lepas tu awak ada lagi cost [00:02:32.800 – 00:02:34.580] Contohnya cost awak adalah cost [00:02:34.580 – 00:02:36.520] Apa lagi eh [00:02:36.520 – 00:02:36.980] Shipping [00:02:36.980 – 00:02:37.920] Delivery [00:02:39.160 – 00:02:39.840] Delivery [00:02:39.840 – 00:02:41.140] Awak punya cost [00:02:42.220 – 00:02:43.760] Dia berbeza-beza [00:02:43.760 – 00:02:45.780] Katalah delivery cost awak ni [00:02:45.780 – 00:02:47.000] Awak ambil average baju lah [00:02:47.000 – 00:02:48.740] Sebab average baju awak adalah [00:02:48.740 – 00:02:50.100] 30 helai [00:02:50.100 – 00:02:52.120] Sebab delivery awak katalah [00:02:52.120 – 00:02:53.680] Awak punya delivery ni nak deliver [00:02:53.680 – 00:02:54.780] Harga dia RM20 [00:02:54.780 – 00:02:58.280] So RM20 kenalah dia bahagi dengan 30 helai [00:02:58.280 – 00:03:00.440] Ini saya sahaja ambil example lain sikit [00:03:00.440 – 00:03:02.280] So kalau awak buka calculator [00:03:02.280 – 00:03:04.320] Sebab awak nak ambil kiraan [00:03:04.320 – 00:03:05.160] Kiraan kos per helai [00:03:05.160 – 00:03:07.160] So awak kena buat manual bahagilah [00:03:07.160 – 00:03:09.440] Contohlah average kos shipping RM20 [00:03:10.200 – 00:03:12.500] Bahagikan dengan 30 helai [00:03:12.500 – 00:03:14.040] So awak estimate oh RM66 [00:03:15.220 – 00:03:16.620] Maksudnya sehelai baju [00:03:16.620 – 00:03:19.320] Kena menanggung kos sebanyak 66 sen [00:03:20.740 – 00:03:22.640] Sama lah macam awak meniaga nasi lemak [00:03:22.640 – 00:03:23.720] Awak kena bayangkan lah [00:03:23.720 – 00:03:24.720] Satu timun [00:03:24.720 – 00:03:26.640] Boleh potong berapa nasi lemak [00:03:26.640 – 00:03:27.740] Berapa lah satu timun [00:03:27.740 – 00:03:29.680] Kalau kita buat nasi lemak [00:03:29.680 – 00:03:30.760] Satu timun panjang tu [00:03:30.760 – 00:03:31.620] Berapa kalau kita potong [00:03:31.620 – 00:03:33.060] Berapa nasi lemak kita boleh masuk kan [00:03:33.060 – 00:03:34.440] Abang bungkus [00:03:35.920 – 00:03:37.040] 30 kan [00:03:37.040 – 00:03:37.720] Potong kecil-kecil [00:03:37.720 – 00:03:38.460] Potong separuh kan [00:03:38.460 – 00:03:39.300] Macam ninja kan [00:03:39.300 – 00:03:39.860] So [00:03:39.860 – 00:03:41.480] Timun harga berapa [00:03:41.480 – 00:03:42.260] Tak pernah beli timun [00:03:44.060 – 00:03:45.260] Berapa harga timun [00:03:45.260 – 00:03:46.120] 80 sen [00:03:46.120 – 00:03:48.140] So, buatlah calculation macam ni [00:03:48.140 – 00:03:50.820] Contohnya, 1 timun 80 sen [00:03:52.260 – 00:03:55.220] Bahagi dengan 30 bungkus nasi lemak [00:03:55.220 – 00:03:57.040] So, awak dapatlah 0.2 [00:03:57.040 – 00:03:58.100] So, kena masukkan ni [00:04:00.260 – 00:04:01.580] Timun pula dah [00:04:02.600 – 00:04:03.840] Kepala timun [00:04:03.840 – 00:04:05.620] Berapa tadi? 0.26 [00:04:05.620 – 00:04:06.580] Jadi, tulis kat sini [00:04:08.040 – 00:04:11.540] Timun 0.26 sen [00:04:11.540 – 00:04:13.520] Ini baru betul [00:04:13.520 – 00:04:15.680] Sebab tu bila kira 0.02 [00:04:15.680 – 00:04:16.580] eh murah lagi [00:04:16.580 – 00:04:18.180] 0.02 [00:04:18.180 – 00:04:21.140] 0.03 sen [00:04:21.980 – 00:04:23.040] 3 sen lah [00:04:23.040 – 00:04:24.720] maksudnya tak sampai 10 sen pun [00:04:24.720 – 00:04:25.320] betul ke ni [00:04:25.320 – 00:04:26.080] betul tak [00:04:26.080 – 00:04:29.340] 1 ringgit lah timun [00:04:30.940 – 00:04:32.100] timun 1 ringgit [00:04:32.100 – 00:04:33.420] bahagi pula dengan [00:04:33.420 – 00:04:34.880] 20 pak lah [00:04:36.260 – 00:04:37.720] 5 sen lah [00:04:38.680 – 00:04:39.660] tentulah lebih kuat [00:04:39.660 – 00:04:40.360] maksudnya memang murah [00:04:40.360 – 00:04:41.940] maksudnya timun tu [00:04:42.740 – 00:04:43.920] timun serili lah [00:04:43.920 – 00:04:45.020] ni timun jadian ni [00:04:45.020 – 00:04:46.080] maksudnya betul lah [00:04:46.080 – 00:04:46.840] 3 sen lah [00:04:46.840 – 00:04:47.780] itu cara nak kira [00:04:47.780 – 00:04:49.280] Awak kena ambil [00:04:49.280 – 00:04:50.520] Anggaran [00:04:50.520 – 00:04:51.400] Untuk [00:04:51.400 – 00:04:52.280] Nak hasilkan [00:04:52.280 – 00:04:53.380] Satu barang tu [00:04:53.380 – 00:04:54.340] Kena bahagi manually [00:04:54.340 – 00:04:55.360] Sebab tu formula ni [00:04:55.360 – 00:04:55.860] Awak kena [00:04:56.580 – 00:04:57.480] Buatlah sendiri [00:04:57.480 – 00:04:58.300] Kan [00:04:58.300 – 00:04:58.840] Contoh macam [00:04:58.840 – 00:04:59.540] Baju ni [00:04:59.540 – 00:04:59.940] Packing [00:04:59.940 – 00:05:01.220] Saya kena bahagi manual ya [00:05:01.220 – 00:05:02.140] Sebab saya ambil [00:05:02.140 – 00:05:03.020] Delivery charge [00:05:03.020 – 00:05:03.640] Postage [00:05:03.640 – 00:05:04.980] Postage RM [00:05:06.540 – 00:05:07.480] Postage katalah [00:05:07.480 – 00:05:08.700] Saya ambil postage RM [00:05:10.480 – 00:05:11.500] RM7.9 [00:05:11.500 – 00:05:12.420] Tapi ni baju berat [00:05:12.420 – 00:05:13.040] Yang besar tu [00:05:13.040 – 00:05:14.620] Sekali pack besar [00:05:14.620 – 00:05:17.490] Kan contoh [00:05:17.490 – 00:05:17.850] Saya ambil [00:05:17.850 – 00:05:18.410] RM15.9 [00:05:18.410 – 00:05:21.030] RM15, RM90 [00:05:21.030 – 00:05:23.150] Bahagi dengan RM30 lah [00:05:23.150 – 00:05:24.090] Ambil kan [00:05:24.090 – 00:05:26.310] Kita buka calculator, kira tu betul [00:05:26.310 – 00:05:29.510] Sebab kita nak kena dapatkan setepat [00:05:29.510 – 00:05:30.090] Yang mungkin [00:05:30.090 – 00:05:32.970] RM90 bahagi average [00:05:32.970 – 00:05:34.390] Baju customer order RM30 [00:05:35.350 – 00:05:36.690] RM53 je [00:05:38.090 – 00:05:39.390] Haa gitu dah [00:05:39.390 – 00:05:40.890] Jadi awak dah tahu dah [00:05:40.890 – 00:05:43.410] Selling price ni pula adalah [00:05:43.410 – 00:05:45.350] Selling price per unit baju [00:05:45.350 – 00:05:47.150] Oh biasa baju saya jual [00:05:47.150 – 00:05:48.650] Satu helai dalam RM25 [00:05:48.650 – 00:05:49.790] Kata letak RM25 [00:05:49.790 – 00:05:51.350] So nampak tak [00:05:51.350 – 00:05:54.310] Awak dah dapat dah kiraan COGS awak kat sini [00:05:54.310 – 00:05:55.290] Dan [00:05:55.290 – 00:05:57.590] Kenapa saya kata hukum alam tadi tu [00:05:57.590 – 00:05:59.370] Ok jom kita ambil baju printing eh [00:05:59.370 – 00:06:02.630] Saya ambil baju t-shirt printing [00:06:03.470 – 00:06:05.770] T-shirt printing [00:06:05.770 – 00:06:06.670] Kita masukkan macam ni [00:06:06.670 – 00:06:07.510] Ok [00:06:07.510 – 00:06:09.450] Standard baju t-shirt printing [00:06:09.450 – 00:06:10.250] Harga dia berapa [00:06:10.250 – 00:06:12.250] Katalah saya ambil harga dia adalah [00:06:12.250 – 00:06:15.170] Selai baju RM25 ke RM30 [00:06:15.170 – 00:06:16.050] Selai baju t-shirt [00:06:16.050 – 00:06:16.670] RM20 [00:06:17.550 – 00:06:18.890] 30, saya dah baca t-shirt [00:06:18.890 – 00:06:20.430] 30, ok [00:06:20.430 – 00:06:22.730] so maksudnya kalau saya jual harga 15 ringgit [00:06:22.730 – 00:06:24.050] memang jimat gila, murah gila [00:06:24.050 – 00:06:26.850] katalah saya jual 25, maksudnya saya still dalam kategori [00:06:26.850 – 00:06:28.650] affordable, macam tu lah [00:06:28.650 – 00:06:30.790] 60 ringgit selain mahal, mungkin akan terletak 25 [00:06:30.790 – 00:06:32.630] lah, kita ambil gam-gam, nampak [00:06:32.630 – 00:06:34.430] formula ni dia automatik, dia akan kira [00:06:34.430 – 00:06:36.870] 25 ringgit ni katalah, ini memang anchor price kita [00:06:36.870 – 00:06:38.830] yang ni murah, yang ni mahal sikit [00:06:38.830 – 00:06:40.070] yang ni lagi lah mahal, luxury [00:06:40.070 – 00:06:42.850] mungkin pakai benang emas katanya [00:06:42.850 – 00:06:44.130] yang ni pula lagi mahal [00:06:44.130 – 00:06:46.330] Jadi dalam chapter ni [00:06:46.330 – 00:06:47.230] Saya nak ajar awak [00:06:47.230 – 00:06:48.970] Yang hukum alam dia begini [00:06:48.970 – 00:06:50.530] Kalau barang tu [00:06:50.530 – 00:06:52.170] RM200 dan ke bawah [00:06:52.170 – 00:06:53.690] Macam situasi t-shirt printing ni [00:06:53.690 – 00:06:55.910] Profit kena 70% [00:06:55.910 – 00:06:58.090] Kena 70% [00:06:58.090 – 00:06:58.870] Lepas tu [00:06:58.870 – 00:07:00.290] COGS [00:07:00.290 – 00:07:01.390] COGS [00:07:02.410 – 00:07:03.550] Biasanya adalah [00:07:03.550 – 00:07:04.390] RM [00:07:04.390 – 00:07:06.470] 30% [00:07:06.470 – 00:07:07.150] Dia macam tu [00:07:07.150 – 00:07:08.810] Cuma printing ni [00:07:08.810 – 00:07:09.610] Awak kena hati-hati [00:07:09.610 – 00:07:11.250] Sebab walaupun printing ni [00:07:11.250 – 00:07:11.810] Awak nampak [00:07:11.810 – 00:07:13.050] Baju dia sehelai [00:07:13.050 – 00:07:14.670] Adalah RM25 [00:07:14.670 – 00:07:16.450] Tapi dia jarang order sehelai [00:07:16.450 – 00:07:16.930] Betul tak? [00:07:17.170 – 00:07:18.550] Dia order berapa helai biasanya? [00:07:19.110 – 00:07:20.130] Minimum 10 [00:07:20.130 – 00:07:21.590] Katalah kita ambil average [00:07:21.590 – 00:07:22.410] Biasa customer [00:07:22.410 – 00:07:23.170] Order [00:07:25.270 – 00:07:26.450] 20 helai lah [00:07:26.450 – 00:07:27.390] 20 helai [00:07:27.390 – 00:07:28.650] Darat dengan RM25 [00:07:29.930 – 00:07:30.690] Maksudnya [00:07:30.690 – 00:07:32.470] RM500 lah [00:07:32.470 – 00:07:34.030] Itulah dia dipanggil sebagai [00:07:34.030 – 00:07:35.450] AOV [00:07:35.450 – 00:07:36.410] Awak kena kira [00:07:36.410 – 00:07:37.590] Price ni adalah [00:07:37.590 – 00:07:39.570] Price AOV [00:07:39.570 – 00:07:40.490] Maksudnya [00:07:41.590 – 00:07:42.350] Average [00:07:44.090 – 00:07:44.770] Order [00:07:46.170 – 00:07:46.850] Value [00:07:47.610 – 00:07:49.810] Average order value ni kalau kita ambil average [00:07:49.810 – 00:07:51.550] So kalau barang bawah daripada 200 [00:07:51.550 – 00:07:53.810] Kita nak margin kita tebal [00:07:53.810 – 00:07:54.770] 70% [00:07:54.770 – 00:07:57.530] Barang dalam sekitar RM500 [00:07:58.430 – 00:07:59.430] Kita nak [00:07:59.430 – 00:08:00.710] 50-50 pun ok [00:08:00.710 – 00:08:02.790] Maksudnya 50 [00:08:03.590 – 00:08:04.270] 50 [00:08:06.910 – 00:08:07.590] Profit [00:08:07.590 – 00:08:07.990] 50 [00:08:09.870 – 00:08:11.950] COGS 50 pun boleh juga [00:08:11.950 – 00:08:12.530] Dia ok [00:08:12.530 – 00:08:13.350] Sebab dia barang [00:08:13.350 – 00:08:13.950] Dah tak mahal [00:08:13.950 – 00:08:15.350] Barang atas [00:08:15.350 – 00:08:16.650] Daripada RM1K [00:08:16.650 – 00:08:18.510] RM1,000 dan ke atas [00:08:18.510 – 00:08:20.130] Profit jangan besar sangat [00:08:20.130 – 00:08:21.370] Nanti tak kompetitif [00:08:21.370 – 00:08:22.050] Biasanya profit [00:08:22.050 – 00:08:23.210] Dalam 30% [00:08:23.210 – 00:08:24.790] COGS ini [00:08:24.790 – 00:08:25.570] Yang dalam sekitar [00:08:25.570 – 00:08:26.670] 70% [00:08:26.670 – 00:08:27.570] Maksudnya cost tinggi [00:08:27.570 – 00:08:28.730] Ini contoh macam [00:08:28.730 – 00:08:29.530] Kita buat [00:08:29.530 – 00:08:31.350] Travel agency ke [00:08:31.350 – 00:08:33.030] Service workshop [00:08:33.030 – 00:08:34.270] Baiki kereta ke [00:08:34.270 – 00:08:35.510] Kita pasang [00:08:35.510 – 00:08:36.150] Ekon office [00:08:36.150 – 00:08:37.270] Sekali 5 unit ke [00:08:37.270 – 00:08:38.190] Biasanya kita tak ambil [00:08:38.190 – 00:08:38.890] Margin yang besar [00:08:38.890 – 00:08:39.650] Sebab kalau tak [00:08:39.650 – 00:08:40.850] Nanti dia tak ikut standard [00:08:40.850 – 00:08:42.690] Kita tak berpijak di bumi yang nyata [00:08:42.690 – 00:08:43.830] Jadi that's why [00:08:43.830 – 00:08:44.650] Kalau tengok kat sini [00:08:44.650 – 00:08:46.330] Saya dah tolong kirakan ni [00:08:46.330 – 00:08:47.270] Nampak [00:08:47.270 – 00:08:48.170] Nasi lemak [00:08:48.170 – 00:08:49.490] Nasi lemak [00:08:49.490 – 00:08:50.510] Nasi lemak [00:08:50.510 – 00:08:51.230] Kalau lah [00:08:51.230 – 00:08:52.770] Jual murah macam ni [00:08:52.770 – 00:08:54.210] COGS dia maksudnya [00:08:54.210 – 00:08:54.950] 60 sen [00:08:54.950 – 00:08:56.330] Awak kena pastikan [00:08:56.330 – 00:08:57.690] Boleh tak awak deliver [00:08:58.350 – 00:08:59.450] Menjual nasi lemak [00:08:59.450 – 00:09:00.410] Katalah awak nak position [00:09:00.410 – 00:09:01.110] Dengan harga murah [00:09:01.110 – 00:09:02.390] Boleh tak jual nasi lemak [00:09:02.390 – 00:09:03.290] 60 sen je modal dia [00:09:03.290 – 00:09:03.990] Dengan timun [00:09:03.990 – 00:09:05.090] Apa semua tadi tu [00:09:05.090 – 00:09:05.730] 60 sen [00:09:05.730 – 00:09:06.550] Baulah awak ok [00:09:06.550 – 00:09:08.390] Katalah awak nak jual affordable [00:09:08.390 – 00:09:09.270] 4 ringgit [00:09:09.270 – 00:09:10.050] Modal awak kena [00:09:10.050 – 00:09:10.710] 1 ringgit 20 sen [00:09:10.710 – 00:09:12.950] Tapi tuan, saya nak tolong orang [00:09:12.950 – 00:09:14.110] Saya nak 50-50 [00:09:14.830 – 00:09:16.030] Sebab tu awak pergi kelas ni [00:09:16.030 – 00:09:18.430] Kalau awak nak ikut ego awak, awak tak akan berjaya [00:09:18.430 – 00:09:20.850] Awak kena tahu, awak tanyalah mana-mana orang FNB [00:09:20.850 – 00:09:21.810] Dia kan jawab benda yang sama je [00:09:21.810 – 00:09:22.970] 70% [00:09:24.170 – 00:09:25.110] So awak jangan [00:09:27.150 – 00:09:28.110] Kurangkan harga [00:09:28.110 – 00:09:30.150] Mungkin awak kena kurangkan kos [00:09:30.150 – 00:09:31.490] Awak kena beli pukal sikit [00:09:31.490 – 00:09:33.950] Ataupun mungkin awak kena kurangkan portion nasi lemak tu [00:09:33.950 – 00:09:35.950] Kurangkan sikit, walaupun dia jual harga RM2 [00:09:35.950 – 00:09:37.270] Harga sama RM2 [00:09:38.050 – 00:09:39.530] Tapi portion lebih kurang [00:09:40.210 – 00:09:41.190] Expensive nampak [00:09:41.190 – 00:09:42.350] RM2.50 je [00:09:42.350 – 00:09:43.350] Sebab ni 70% eh [00:09:43.350 – 00:09:44.830] Largeri RM12 je [00:09:44.830 – 00:09:46.090] Limited RM24 je [00:09:46.090 – 00:09:46.650] Ini maximum [00:09:46.650 – 00:09:48.050] Sebab nasi lemak dalam kategori [00:09:48.050 – 00:09:48.910] Yang murah [00:09:48.910 – 00:09:49.610] Dia dekat sini [00:09:49.610 – 00:09:50.550] Okay next [00:09:50.550 – 00:09:51.190] Kindergarten [00:09:51.190 – 00:09:52.330] Katakanlah saya jual [00:09:52.330 – 00:09:53.090] Kindergarten [00:09:53.090 – 00:09:54.930] Untuk anak pergi belajar [00:09:54.930 – 00:09:55.610] Dan sebagainya [00:09:55.610 – 00:09:56.790] Harga standard RM200 [00:09:56.790 – 00:09:57.650] Setiap bulan [00:09:57.650 – 00:09:58.310] Jadi saya kena [00:09:58.310 – 00:09:59.030] RM50-R50 lah [00:09:59.030 – 00:09:59.450] Lebih kurang [00:09:59.450 – 00:10:00.730] Sebab katalah saya jual [00:10:00.730 – 00:10:01.530] Affordable RM400 [00:10:01.530 – 00:10:02.970] COGS saya adalah RM200 [00:10:02.970 – 00:10:03.590] So [00:10:03.590 – 00:10:05.010] Anda kena kira [00:10:05.010 – 00:10:05.950] COGS kat sini [00:10:05.950 – 00:10:07.390] Berapa kos sewa [00:10:07.390 – 00:10:08.170] Dan sebagainya [00:10:08.170 – 00:10:08.690] Bahagilah [00:10:08.690 – 00:10:10.210] Sewa ofis [00:10:10.210 – 00:10:11.250] RM5,000 [00:10:11.250 – 00:10:12.330] Bahagi dengan [00:10:12.330 – 00:10:13.510] Berapa banyak budak-budak [00:10:13.510 – 00:10:14.070] Kena kira [00:10:14.070 – 00:10:14.950] Kos untuk [00:10:14.950 – 00:10:16.430] Bagi seorang budak [00:10:16.430 – 00:10:16.950] Pandai [00:10:16.950 – 00:10:18.150] Menjadi insan cemerlang [00:10:18.150 – 00:10:18.910] Berapa kos dia [00:10:18.910 – 00:10:20.190] Maksudnya [00:10:20.190 – 00:10:21.050] Untuk seorang budak [00:10:21.050 – 00:10:21.730] Deliver lah kan [00:10:21.730 – 00:10:22.190] Untuk kita [00:10:22.190 – 00:10:23.090] Biar [00:10:23.090 – 00:10:24.670] Katalah capacity pusat [00:10:24.670 – 00:10:25.590] Kindergarten kita adalah [00:10:25.590 – 00:10:26.950] RM150 kanak-kanak [00:10:26.950 – 00:10:27.950] So kena bahagikan [00:10:27.950 – 00:10:28.730] RM5,000 bahagi [00:10:28.730 – 00:10:29.890] RM150 kanak-kanak [00:10:30.450 – 00:10:31.210] Baru kita dapat [00:10:31.210 – 00:10:32.370] Exactly per unit [00:10:32.370 – 00:10:33.170] COGS [00:10:33.170 – 00:10:34.210] Expensive [00:10:34.210 – 00:10:34.970] Ni expensive [00:10:34.970 – 00:10:35.450] RM400 [00:10:35.450 – 00:10:36.290] Dia maksudnya [00:10:36.290 – 00:10:36.810] RM50,50 [00:10:36.810 – 00:10:37.670] Katalah awak [00:10:37.670 – 00:10:38.870] Jual package [00:10:38.870 – 00:10:39.730] Renovation [00:10:39.730 – 00:10:40.290] Contohnya [00:10:40.290 – 00:10:41.710] Kabinet [00:10:41.710 – 00:10:42.750] Dapur ke apa ke [00:10:42.750 – 00:10:43.170] Awak [00:10:43.170 – 00:10:44.230] Ini ambil untung [00:10:44.230 – 00:10:45.050] Dalam sekitar [00:10:45.050 – 00:10:46.510] 30% sahaja [00:10:46.510 – 00:10:47.130] Maksudnya [00:10:47.130 – 00:10:47.910] Kalau murah [00:10:47.910 – 00:10:48.730] 30k [00:10:48.730 – 00:10:49.850] COGS awak adalah [00:10:49.850 – 00:10:50.650] 21,000 [00:10:50.650 – 00:10:52.050] Maksudnya [00:10:52.050 – 00:10:52.710] Profit awak [00:10:53.590 – 00:10:54.450] Sikit lah [00:10:54.450 – 00:10:55.850] COGS awak besar [00:10:55.850 – 00:10:56.570] Nampak [00:10:56.570 – 00:10:56.810] Yang ni [00:10:56.810 – 00:10:57.510] COGS awak [00:10:57.510 – 00:10:57.870] 42 [00:10:57.870 – 00:10:58.730] Maksudnya [00:10:58.730 – 00:10:59.470] Awak kena deliver [00:10:59.470 – 00:11:00.550] Jangan lebih [00:11:00.550 – 00:11:00.910] Cost [00:11:00.910 – 00:11:01.750] Lebih 42,000 [00:11:01.750 – 00:11:02.630] Jangan lebih [00:11:02.630 – 00:11:03.610] Cost 84,000 [00:11:03.610 – 00:11:03.890] Yang ni [00:11:03.890 – 00:11:04.690] 70% [00:11:04.690 – 00:11:05.270] Yang ni luxury [00:11:05.270 – 00:11:06.310] So maksudnya [00:11:06.310 – 00:11:07.130] Untung besar lah [00:11:07.130 – 00:11:07.410] Kat sini [00:11:07.410 – 00:11:08.610] Itu yang best tu [00:11:08.610 – 00:11:09.870] Jual barang mahal [00:11:09.870 – 00:11:11.190] Kita still ambil 30% [00:11:11.190 – 00:11:12.950] Tapi tengok untung berapa kat sini [00:11:12.950 – 00:11:14.230] RM180,000 [00:11:14.230 – 00:11:16.050] Limited lagi lah [00:11:16.050 – 00:11:17.970] Kita bos sendiri turun padang [00:11:17.970 – 00:11:19.690] Dihasilkan design oleh [00:11:20.710 – 00:11:22.990] Fernando Lajueno Al-Bukaki [00:11:22.990 – 00:11:24.270] Tak tahu lah siapa kan [00:11:24.270 – 00:11:25.310] Tapi limited lah [00:11:25.310 – 00:11:27.670] So ini adalah pricing strategy [00:11:27.670 – 00:11:29.730] That's why saya nak awak [00:11:29.730 – 00:11:31.970] Tolong isi betul-betul [00:11:31.970 – 00:11:33.770] Dan sebenarnya bila awak isi [00:11:33.770 – 00:11:34.710] Tengok tak belah kandang ni [00:11:34.710 – 00:11:36.790] Dia dah ada satu kiraan [00:11:36.790 – 00:11:39.110] Dan dekat sini COGS ni [00:11:39.110 – 00:11:40.210] Awak kena masukkan [00:11:40.210 – 00:11:42.110] Contohnya t-shirt printing [00:11:42.110 – 00:11:44.270] Saya jual harga RM25 [00:11:44.270 – 00:11:46.190] Tapi AOV saya [00:11:46.190 – 00:11:48.410] Average order value saya sebenarnya [00:11:48.410 – 00:11:49.830] Bukannya RM25 [00:11:49.830 – 00:11:52.450] Sebab average order value saya [00:11:52.450 – 00:11:54.130] AOV saya adalah RM500 [00:11:54.130 – 00:11:56.590] Banyak customer beli dengan average RM500 [00:11:56.590 – 00:11:57.750] Saya boleh maintain [00:11:57.750 – 00:11:59.650] 50-50 profit margin [00:11:59.650 – 00:12:00.670] 50% [00:12:00.670 – 00:12:01.690] Saya tulis 50% kat sini [00:12:01.690 – 00:12:04.090] So berapakah [00:12:04.090 – 00:12:06.050] COGS saya katalah [00:12:06.050 – 00:12:07.450] Saya jual RM25 [00:12:07.450 – 00:12:09.770] Saya tak nak lebih RM12.50 [00:12:09.770 – 00:12:11.310] Profit saya kena dapat RM25 [00:12:11.310 – 00:12:13.350] Katalah awak jual barang murah [00:12:13.350 – 00:12:14.910] Awak bolehlah masukkan 70% [00:12:15.490 – 00:12:15.910] Betul tak [00:12:15.910 – 00:12:16.850] Sebab apa? [00:12:16.970 – 00:12:17.770] Tadi kan kita dah belajar [00:12:17.770 – 00:12:20.050] Sini patutnya 70% [00:12:20.050 – 00:12:21.330] Kalau katalah barang mahal [00:12:21.330 – 00:12:22.570] Awak masukkan 30% [00:12:22.570 – 00:12:24.270] Sebab itu adalah COGS [00:12:24.270 – 00:12:26.010] Cost untuk satu produk masukkan [00:12:26.010 – 00:12:27.770] So calculator ni akan auto calculate [00:12:27.770 – 00:12:29.790] Berapa yang patutnya awak kena deliver [00:12:29.790 – 00:12:31.430] Katalah saya letak 50% [00:12:31.430 – 00:12:33.010] So sekarang ni betul tak betul harga saya ni [00:12:33.010 – 00:12:33.730] Saya tengok balik [00:12:33.730 – 00:12:34.930] T-shirt printing [00:12:34.930 – 00:12:36.350] Saya nak jual harga RM25 [00:12:38.150 – 00:12:39.250] Katakanlah kos saya [00:12:39.250 – 00:12:40.030] Tetap lebih RM12 [00:12:40.030 – 00:12:41.950] Sekarang ni kos saya dah RM18 [00:12:41.950 – 00:12:43.010] So macam mana ni [00:12:43.010 – 00:12:44.750] Nak naikkan harga ke [00:12:44.750 – 00:12:46.230] Nak kurangkan kos [00:12:46.230 – 00:12:46.970] Ada dua option [00:12:46.970 – 00:12:48.890] So mungkin awak kena naikkan harga [00:12:48.890 – 00:12:49.930] Mungkin [00:12:49.930 – 00:12:51.670] Saya kena naikkan harga saya [00:12:51.670 – 00:12:52.810] Mungkin kepada [00:12:54.470 – 00:12:55.730] Harga saya kena jual [00:12:55.730 – 00:12:56.930] Katalah saya nak jual affordable [00:12:56.930 – 00:12:59.070] Kalau saya jual harga expensive [00:12:59.070 – 00:12:59.730] Tak ada masalah [00:12:59.730 – 00:13:00.350] Betul tak? [00:13:00.830 – 00:13:02.090] Sebab kalau saya jual harga expensive [00:13:02.090 – 00:13:04.030] RM25 margin saya [00:13:04.030 – 00:13:05.290] Saya masih lagi dalam [00:13:05.290 – 00:13:06.170] Allowable [00:13:06.750 – 00:13:07.310] COGS [00:13:07.310 – 00:13:08.210] Cost [00:13:08.990 – 00:13:09.890] Masih lagi dalam [00:13:09.890 – 00:13:10.410] Allowable [00:13:10.410 – 00:13:11.210] Yang dibenarkan [00:13:11.210 – 00:13:12.410] Jadi saya tak boleh lah [00:13:12.410 – 00:13:13.090] Kalau macam ni lah [00:13:13.090 – 00:13:13.530] Katalah [00:13:13.530 – 00:13:14.910] Upah designer [00:13:14.910 – 00:13:15.650] Haa ambil lah [00:13:15.650 – 00:13:16.530] Saya upah designer [00:13:17.590 – 00:13:18.710] Upah designer [00:13:21.140 – 00:13:21.700] Professional [00:13:22.500 – 00:13:24.100] So upah designer pro ni [00:13:24.100 – 00:13:25.340] Katalah kita bayar dia [00:13:25.340 – 00:13:25.900] RM [00:13:27.020 – 00:13:27.580] 500 [00:13:27.580 – 00:13:28.340] Satu design [00:13:28.340 – 00:13:29.000] Eh tak boleh lah [00:13:29.000 – 00:13:29.720] 500 tu design [00:13:30.320 – 00:13:31.380] Kita bayar dia [00:13:31.380 – 00:13:32.100] 100 lah [00:13:32.100 – 00:13:33.160] 100 ringgit satu design [00:13:33.160 – 00:13:34.620] Maksudnya dia ni memang pro [00:13:34.620 – 00:13:35.800] Satu design baju tu [00:13:35.800 – 00:13:36.480] Dia charge RM100 [00:13:36.480 – 00:13:38.200] Ataupun kita bagi commission ke [00:13:38.200 – 00:13:39.840] So yang ni kena bahagi lah pula [00:13:39.840 – 00:13:40.360] Dengan [00:13:40.360 – 00:13:41.060] RM30 [00:13:42.780 – 00:13:43.400] Average [00:13:44.300 – 00:13:45.580] So berapa kat sini [00:13:46.780 – 00:13:47.400] RM100 [00:13:48.740 – 00:13:49.740] Bahagi RM30 [00:13:52.240 – 00:13:52.860] RM30 [00:13:52.860 – 00:13:53.880] So awak kena masuk kat sini [00:13:53.880 – 00:13:55.200] Cost upah designer [00:13:55.200 – 00:13:55.540] RM30 [00:13:55.540 – 00:13:56.460] Dah [00:13:56.460 – 00:13:58.000] So maksudnya awak adalah [00:13:58.000 – 00:13:58.540] Expensive [00:13:58.540 – 00:14:00.380] Awak kena jual harga expensive [00:14:00.380 – 00:14:01.600] Awak tak boleh jual harga affordable [00:14:01.600 – 00:14:03.440] Sebab cost structure awak [00:14:03.440 – 00:14:03.980] Dah memang [00:14:03.980 – 00:14:04.800] Merujuk kepada [00:14:04.800 – 00:14:05.460] Quality [00:14:06.500 – 00:14:08.100] Dan benda ni berbeza-beza lah [00:14:08.100 – 00:14:10.480] That's why lah katalah dia jual harga murah [00:14:10.480 – 00:14:12.140] Sorry, kuantiti kecil [00:14:12.140 – 00:14:13.160] Awak kenalah tukar balik [00:14:13.160 – 00:14:15.460] Sebab ini saya merujuk kepada average 30 line [00:14:15.460 – 00:14:16.820] Okay, kena clear kat situ eh [00:14:16.820 – 00:14:19.620] So, tolong gunakan benda ni [00:14:19.620 – 00:14:22.080] Dan masukkan selling price awak berapa kat sini [00:14:22.080 – 00:14:23.740] Katalah awak punya selling price awak [00:14:23.740 – 00:14:24.620] Awak nak letak RM50 [00:14:25.140 – 00:14:26.640] Then jadi healthy lah balik [00:14:27.300 – 00:14:29.020] Selling price RM50, okay lah [00:14:29.020 – 00:14:31.760] Sebab CLGS awak tak lebih daripada 50% [00:14:31.760 – 00:14:34.440] Kalau saya jual harga RM20, RM30 [00:14:34.440 – 00:14:36.160] dah tak healthy dah kat sini [00:14:36.160 – 00:14:37.580] 70% [00:14:37.580 – 00:14:38.400] saya punya COGS [00:14:38.400 – 00:14:40.420] so tolong gunakan benda ni [00:14:40.420 – 00:14:41.040] dan isikan [00:14:41.040 – 00:14:42.480] dan kita jumpa lagi [00:14:42.480 – 00:14:43.960] dalam video yang seterusnya [00:14:43.960 – 00:14:45.300] dan kita recap sekejap [00:14:45.300 – 00:14:45.760] by the way [00:14:45.760 – 00:14:46.600] apa yang awak dah belajar [00:14:47.480 – 00:14:48.200] setakat ni [00:14:48.200 – 00:14:49.200] awak dah belajar [00:14:50.000 – 00:14:50.920] brand positioning [00:14:50.920 – 00:14:51.380] settle [00:14:51.380 – 00:14:52.580] pricing strategy [00:14:52.580 – 00:14:53.760] lepas branding dah clear [00:14:53.760 – 00:14:54.600] baru buat pricing strategy [00:14:54.600 – 00:14:55.980] dan dalam pricing strategy [00:14:55.980 – 00:14:56.680] awak dah belajar [00:14:56.680 – 00:14:58.380] limited, exclusive, luxury, affordable [00:14:58.380 – 00:14:59.240] semua dia dah clear [00:14:59.240 – 00:15:00.540] barulah otak awak terbuka [00:15:00.540 – 00:15:01.260] sikit kepala otak [00:15:01.260 – 00:15:02.340] rupanya boleh je jual mahal [00:15:02.340 – 00:15:03.100] boleh je jual murah [00:15:03.100 – 00:15:04.520] Janganlah tak nak affordable [00:15:04.520 – 00:15:04.900] Affordable [00:15:04.900 – 00:15:05.880] Affordable je [00:15:05.880 – 00:15:07.020] Sebab affordable ni [00:15:07.020 – 00:15:07.760] Paling mencabar [00:15:07.760 – 00:15:08.280] Sampai nak jual [00:15:08.280 – 00:15:09.280] Dia tengah-tengah [00:15:09.280 – 00:15:10.340] Nak kata mahal tak [00:15:10.340 – 00:15:11.000] Nak kata murah tak [00:15:11.000 – 00:15:11.480] Saya eh [00:15:11.480 – 00:15:12.180] Lebih prefer eh [00:15:12.180 – 00:15:12.560] Kalau boleh [00:15:12.560 – 00:15:14.220] Awak pangkas siap-siap lah [00:15:14.220 – 00:15:14.720] Affordable ni [00:15:14.720 – 00:15:15.540] Tak payahlah affordable [00:15:15.540 – 00:15:16.680] Kalau nak marah [00:15:16.680 – 00:15:17.500] Marah pula dah [00:15:17.500 – 00:15:18.380] Mahal-mahal terus [00:15:18.380 – 00:15:19.500] Kalau nak murah [00:15:19.500 – 00:15:19.960] Murah terus [00:15:19.960 – 00:15:20.560] Jangan affordable [00:15:20.560 – 00:15:21.780] Sebab takut awak [00:15:21.780 – 00:15:22.420] Di tengah-tengah [00:15:22.420 – 00:15:23.160] Atas pagar [00:15:23.160 – 00:15:23.900] Nak mahal tak [00:15:23.900 – 00:15:24.460] Nak murah tak [00:15:24.460 – 00:15:25.260] Paling senang [00:15:25.260 – 00:15:26.160] Kalau mahal-mahal terus lah [00:15:26.160 – 00:15:26.880] Kalau murah [00:15:26.880 – 00:15:27.360] Murah terus [00:15:27.360 – 00:15:28.940] Lagi senang nak fikir [00:15:28.940 – 00:15:29.800] Customer pun clear [00:15:29.800 – 00:15:30.960] Awak positioning kat mana [00:15:30.960 – 00:15:32.180] Sebab ada orang [00:15:32.180 – 00:15:33.080] Tak percaya dengan barang murah [00:15:33.080 – 00:15:34.100] Bagi dia murah tak kualiti [00:15:34.100 – 00:15:35.000] Ada orang pula [00:15:35.000 – 00:15:35.920] Tak suka dengan barang mahal [00:15:35.920 – 00:15:36.520] Bagi dia [00:15:36.520 – 00:15:37.160] Bagaimana tu membazir [00:15:37.160 – 00:15:38.080] Macam-macam perspektif [00:15:38.080 – 00:15:39.520] So pilih je target audience [00:15:39.520 – 00:15:39.980] Yang awak nak [00:15:39.980 – 00:15:41.480] Dan awak kena clear [00:15:41.480 – 00:15:42.820] Pada hukum alam COGS [00:15:42.820 – 00:15:44.280] Ini bukanlah wajib [00:15:44.280 – 00:15:45.560] Confirm kena 70% [00:15:45.560 – 00:15:45.800] Tak [00:15:45.800 – 00:15:46.940] Ini adalah [00:15:46.940 – 00:15:47.720] Estimate [00:15:47.720 – 00:15:49.320] Boleh jadi awak kena ambil lebih [00:15:49.320 – 00:15:50.360] Boleh jadi [00:15:50.360 – 00:15:51.260] Makin mahal katalah [00:15:51.260 – 00:15:52.560] Barang awak harga 100 ribu [00:15:52.560 – 00:15:54.140] Mungkin awak ambil 80% [00:15:55.020 – 00:15:55.540] COGS [00:15:55.540 – 00:15:57.580] Gross profit mungkin 20% je [00:15:57.580 – 00:15:58.440] Sebab lagi mahal [00:15:58.440 – 00:16:00.220] Margin awak mungkin lagi nipis [00:16:00.220 – 00:16:01.020] Ikut industri [00:16:01.020 – 00:16:03.500] Ada pula orang yang 5% je majin profit dia [00:16:03.500 – 00:16:04.620] Oh saya kilang OEM [00:16:04.620 – 00:16:05.340] Nak buat macam mana [00:16:05.340 – 00:16:06.140] Tapi awak kena tahu [00:16:06.140 – 00:16:08.520] Bila awak melanggar hukum alam ni [00:16:08.520 – 00:16:10.060] That's why lah awak tak kaya-kaya [00:16:10.060 – 00:16:11.300] Awak akan penat nak deliver [00:16:12.020 – 00:16:13.620] Setiap duit datang dengan amanah [00:16:13.620 – 00:16:15.120] Yang kita kena deliver [00:16:15.120 – 00:16:16.440] Tak ada easy money dalam bisnes [00:16:16.440 – 00:16:18.900] Tak ada tiba-tiba awak nak ambil mojin besar [00:16:18.900 – 00:16:19.540] Memang tak boleh [00:16:19.540 – 00:16:20.640] Nanti awak tak dapat [00:16:20.640 – 00:16:21.620] Nak main volume pula dah [00:16:22.200 – 00:16:22.660] So [00:16:22.660 – 00:16:25.560] Kita jumpa dalam video yang seterusnya [00:16:25.560 – 00:16:26.180] Zas