4 Positioning Quadrant
Transkrip automatik asal · Pengecaman pertuturan automatik; setiap perkataan belum disahkan.
4 Positioning Quadrant Source: https://coachadib.com/module/6ac03b9ff31418e8263980d6 Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.000 – 00:00:06.380] Step yang pertama adalah Brand Positioning. Kita tengok slide ni betul-betul. Ada banyak benda. Jom saya go through one by one. [00:00:06.620 – 00:00:15.340] Untuk Brand Positioning ni, first sekali sebelum awak start apa-apa bisnes, awak kena tahu Brand Positioning ni sangat-sangat penting. [00:00:15.580 – 00:00:26.520] Awak kena jelas dulu dekat mana positioning brand awak. Bukan poisoning. Positioning. Ada 4 kemenangan dalam bisnes yang awak boleh pilih. [00:00:26.520 – 00:00:28.660] Kita kena buat kwadran macam ni [00:00:28.660 – 00:00:29.900] Okay, awak boleh tengok [00:00:29.900 – 00:00:32.720] Kemenangan yang pertama adalah dipanggil sebagai [00:00:32.720 – 00:00:33.440] Chip [00:00:33.440 – 00:00:34.540] Dia orang kata [00:00:34.540 – 00:00:35.820] Awak nak menang kat mana [00:00:35.820 – 00:00:37.760] Nak jadi brand yang paling murah ke [00:00:37.760 – 00:00:38.240] Macam mana [00:00:38.240 – 00:00:38.900] Haa, ni chip [00:00:38.900 – 00:00:39.800] Nombor 2 [00:00:39.800 – 00:00:41.200] Awak boleh menang pada quality [00:00:41.200 – 00:00:43.300] Saya nak jadi paling quality lah tuan [00:00:43.300 – 00:00:43.940] Boleh juga [00:00:43.940 – 00:00:46.000] Ataupun awak nak menang pada laju [00:00:46.000 – 00:00:48.120] Awak nak jadi brand yang paling laju [00:00:48.120 – 00:00:48.920] Delivery paling laju [00:00:48.920 – 00:00:49.660] Contoh macam McDonald [00:00:50.280 – 00:00:52.340] McDonald dia terkenal dengan kelajuan [00:00:52.340 – 00:00:53.040] Dia sangat laju [00:00:53.040 – 00:00:54.440] Nak kata quality sangat [00:00:54.440 – 00:00:55.180] Biasa-biasa je [00:00:55.180 – 00:00:55.900] Nak kata [00:00:55.900 – 00:00:57.860] Murah tak murah pun mahal [00:00:57.860 – 00:00:58.780] Tapi dia sangat laju [00:00:58.780 – 00:01:00.600] Ataupun nombor empat adalah [00:01:01.260 – 00:01:01.900] Distribution [00:01:04.320 – 00:01:06.760] Distribution bermaksud mudah dapat [00:01:06.760 – 00:01:08.260] Okay, jom saya explain lebih detail [00:01:08.260 – 00:01:09.700] Awak kena bayangkan eh [00:01:09.700 – 00:01:12.060] Bisnes awak tak boleh menang semua [00:01:12.060 – 00:01:14.120] Dia kena menang salah satu sahaja [00:01:14.120 – 00:01:16.760] Dan ada empat positioning dalam bisnes [00:01:16.760 – 00:01:18.400] Contohnya kita akan rate [00:01:18.400 – 00:01:20.080] Per sepuluh berapa [00:01:20.080 – 00:01:22.440] Contohnya kalau kita ambil satu brand [00:01:22.440 – 00:01:23.860] Nama dia Speedmart [00:01:23.860 – 00:01:25.060] Pernah pergi Speedmart tak? [00:01:25.060 – 00:01:26.020] Speedmart [00:01:26.020 – 00:01:27.160] Waktu dia famous [00:01:27.160 – 00:01:28.260] Mula-mula dulu [00:01:28.260 – 00:01:29.680] Dia terkenal dengan apa [00:01:29.680 – 00:01:31.120] Terkenal dengan [00:01:31.120 – 00:01:32.420] Meletakkan harga [00:01:33.980 – 00:01:34.780] RM87 [00:01:36.020 – 00:01:36.820] RM60 [00:01:36.820 – 00:01:38.500] RM0.7 [00:01:38.500 – 00:01:40.460] Dia ada sen-sen [00:01:40.460 – 00:01:41.980] Kalau beli coklat pula [00:01:41.980 – 00:01:43.020] Beli benda-benda tu [00:01:43.020 – 00:01:43.860] Contohnya [00:01:43.860 – 00:01:45.880] RM0.57 [00:01:45.880 – 00:01:46.940] RM0.56 [00:01:46.940 – 00:01:48.340] Contohnya [00:01:48.340 – 00:01:49.700] RM0.75 [00:01:49.700 – 00:01:51.680] Dia suka main sen-sen [00:01:51.680 – 00:01:52.720] Kita pun macam [00:01:52.720 – 00:01:53.500] Serius lah [00:01:53.500 – 00:01:54.160] Murang gila [00:01:54.160 – 00:01:55.500] Betul-betul dia [00:01:55.500 – 00:01:57.280] Dia tak ada macam [00:01:57.280 – 00:01:58.100] Kedai mamak kan [00:01:58.100 – 00:01:59.400] Dia main congak-congak je kan [00:01:59.400 – 00:02:00.540] Kejap RM60 [00:02:00.540 – 00:02:01.420] Kejap RM70 [00:02:01.420 – 00:02:02.180] Tapi [00:02:02.880 – 00:02:04.320] Speedmart dia terkenal dengan [00:02:04.320 – 00:02:05.220] Beli gula-gula [00:02:05.220 – 00:02:06.300] Kalau beli susu [00:02:06.300 – 00:02:07.820] Susu pun paling murah dekat Speedmart [00:02:07.820 – 00:02:08.880] So that's why [00:02:08.880 – 00:02:10.900] Antara positioning yang power [00:02:10.900 – 00:02:12.140] Dekat Speedmart ni adalah [00:02:12.140 – 00:02:14.420] Dia memang nak target yang paling murah [00:02:14.420 – 00:02:16.380] Ibaratnya dia cuba nak buat 9 per 10 [00:02:16.380 – 00:02:18.640] Aku nak brand aku dikenali sebagai yang [00:02:18.640 – 00:02:19.640] Paling murah [00:02:19.640 – 00:02:20.700] Paling murah [00:02:20.700 – 00:02:22.360] So dia menang dalam market [00:02:22.360 – 00:02:23.560] Dia position kan dekat sini [00:02:23.560 – 00:02:24.280] Paling murah [00:02:24.280 – 00:02:25.360] Tapi quality [00:02:25.360 – 00:02:26.780] Nak kata quality sangat [00:02:26.780 – 00:02:27.920] Speedmart biasa-biasa je [00:02:27.920 – 00:02:29.420] Speedmart kalau awak pergi [00:02:29.420 – 00:02:30.420] Stock tak pernah simpan [00:02:30.420 – 00:02:31.500] So mungkin kita kena rate [00:02:31.500 – 00:02:32.040] Speedmart ni [00:02:32.040 – 00:02:32.940] Quality dia adalah [00:02:33.800 – 00:02:34.320] Mungkin [00:02:34.320 – 00:02:35.460] 4.10 [00:02:35.460 – 00:02:36.220] Kan [00:02:36.220 – 00:02:37.440] Sampai kita pula nak kenali [00:02:37.440 – 00:02:37.900] Stock dia [00:02:37.900 – 00:02:39.560] Mungkin dari sudut speed pula [00:02:39.560 – 00:02:40.700] Speedmart laju ke [00:02:40.700 – 00:02:41.520] Kadang-kadang buka [00:02:41.520 – 00:02:42.440] Ada 2 counter je [00:02:42.440 – 00:02:43.080] Udah lah ramai [00:02:43.080 – 00:02:44.380] Speedmart agak slow eh [00:02:44.380 – 00:02:45.440] Biar pergi kedai acih [00:02:45.440 – 00:02:46.460] Biar pergi kedai-kedai lain [00:02:46.460 – 00:02:47.220] Lagi laju bayar [00:02:47.220 – 00:02:48.180] Speedmart agak lambat [00:02:48.180 – 00:02:49.000] So bagi saya [00:02:49.000 – 00:02:49.940] Speedmart untuk speed ni [00:02:49.940 – 00:02:51.120] Saya tak rate tinggi sangat lah [00:02:51.120 – 00:02:52.080] Mungkin 6.10 [00:02:53.560 – 00:02:56.160] So, yang dia paling-paling menang [00:02:56.160 – 00:02:57.680] Speedmart menang dekat chip dulu [00:02:58.380 – 00:03:01.680] Then eventually, barulah sekarang ni dia menang pada distribution [00:03:01.680 – 00:03:02.400] Awak kena faham [00:03:02.400 – 00:03:05.380] Distribution ni game yang jarang kita menang [00:03:05.380 – 00:03:07.340] Biasanya kalau awak menang dekat distribution [00:03:07.340 – 00:03:08.240] Memang saya setuju [00:03:08.240 – 00:03:10.940] Sekarang speedmart dia sangat-sangat banyak dekat Malaysia [00:03:10.940 – 00:03:12.380] Itu sebab investment dah masuk [00:03:12.380 – 00:03:15.880] So, game distribution ni adalah game jerung besar [00:03:16.620 – 00:03:18.380] Kita kalau kita ikan bilis ni [00:03:18.380 – 00:03:20.800] Biasanya kita kena pilih salah satu bertiga ni je lah [00:03:20.800 – 00:03:21.980] Jaranglah kita nak menang kat sini [00:03:21.980 – 00:03:23.300] Ok next pula [00:03:23.300 – 00:03:24.200] Brand yang seterusnya [00:03:24.200 – 00:03:25.400] Brand yang berkualiti [00:03:25.400 – 00:03:27.400] Saya suka ambil baju Melayu lah [00:03:27.400 – 00:03:28.620] Baju Melayu [00:03:28.620 – 00:03:29.600] Kalau kita buat C [00:03:29.600 – 00:03:30.280] Q [00:03:30.280 – 00:03:31.760] Speed [00:03:31.760 – 00:03:33.060] Dan juga distribution [00:03:33.060 – 00:03:34.340] Ok ini contoh [00:03:34.340 – 00:03:35.620] Untuk spigmat [00:03:36.520 – 00:03:38.460] Saya bayangkan awak contoh dulu eh [00:03:38.460 – 00:03:39.160] Untuk awak faham [00:03:39.160 – 00:03:40.520] Contoh untuk spigmat [00:03:40.520 – 00:03:42.100] Ok contoh yang kedua pula [00:03:42.100 – 00:03:43.500] Saya nak ambil contohnya [00:03:43.500 – 00:03:44.680] Macam brand [00:03:44.680 – 00:03:45.840] Omar Ali [00:03:45.840 – 00:03:47.780] Brand baju Melayu [00:03:47.780 – 00:03:49.560] Omar Ali [00:03:49.560 – 00:03:51.040] Kalau awak kenal [00:03:51.040 – 00:03:51.560] Omar [00:03:51.560 – 00:03:52.860] Bukan Omar dan Hana [00:03:52.860 – 00:03:53.720] Omar Ali [00:03:53.720 – 00:03:54.520] Omar Ali ni [00:03:54.520 – 00:03:56.220] Sebagai brand baju Melayu [00:03:56.220 – 00:03:58.560] Dia memang position kan pada quality [00:03:58.560 – 00:04:00.140] Kalau awak pergi ke Omar Ali [00:04:00.140 – 00:04:01.120] Nak buat baju custom [00:04:01.120 – 00:04:01.740] Baju Melayu [00:04:01.740 – 00:04:03.320] Harga dia dalam sekitar RM3,000 [00:04:03.320 – 00:04:04.340] RM1,000 lebih [00:04:04.340 – 00:04:04.900] RM3,000 [00:04:04.900 – 00:04:06.020] Macam nak buat suit lah [00:04:06.020 – 00:04:07.260] Dan juga [00:04:07.260 – 00:04:08.320] Nak siap dia lama [00:04:08.320 – 00:04:09.140] 3 bulan [00:04:09.140 – 00:04:09.780] 6 bulan [00:04:09.780 – 00:04:10.880] So maksudnya [00:04:10.880 – 00:04:11.500] Omar Ali ni [00:04:11.500 – 00:04:12.560] Dia memang fokus pada [00:04:12.560 – 00:04:13.700] Kualiti jahitan [00:04:13.700 – 00:04:14.740] Macam tu eh [00:04:14.740 – 00:04:15.340] Dan dia adalah [00:04:15.340 – 00:04:16.600] Sebab tu dia buka kat mall [00:04:16.600 – 00:04:17.140] Dia buka [00:04:17.140 – 00:04:18.740] Dia antara kedai baju Melayu [00:04:18.740 – 00:04:20.600] Yang custom tailor [00:04:20.600 – 00:04:21.900] Yang kira famous lah [00:04:21.900 – 00:04:22.440] Oma Ali [00:04:22.440 – 00:04:23.140] Compare dengan [00:04:23.140 – 00:04:24.420] Kedai-kedai yang lain [00:04:24.420 – 00:04:25.640] So memang Oma Ali [00:04:25.640 – 00:04:26.000] Dia target [00:04:26.000 – 00:04:26.740] Dia nak menang pada [00:04:26.740 – 00:04:27.980] Kualiti 9.10 [00:04:27.980 – 00:04:29.740] Tapi adakah dia murah [00:04:29.740 – 00:04:30.420] Cheap tak [00:04:30.420 – 00:04:31.260] Mahal gila [00:04:31.260 – 00:04:32.520] So kita boleh rate [00:04:32.520 – 00:04:33.780] Harga dia macam mungkin [00:04:33.780 – 00:04:35.320] Mungkin 2.10 [00:04:35.320 – 00:04:36.700] Maksudnya teruk sangat [00:04:36.700 – 00:04:38.280] Kalau lagi tinggi [00:04:38.280 – 00:04:39.080] Lagi bagus lah [00:04:39.080 – 00:04:40.140] Sebab ni cheap [00:04:40.140 – 00:04:41.500] Cheap ni maksudnya [00:04:41.500 – 00:04:43.420] Kalau lagi scoring dia tinggi [00:04:43.420 – 00:04:44.180] Maksudnya lagi murah [00:04:44.180 – 00:04:44.960] Kalau lagi rendah [00:04:44.960 – 00:04:45.720] Maksudnya lagi mahal [00:04:45.720 – 00:04:47.120] So dalam case Oma Ali [00:04:47.120 – 00:04:47.640] Dia mahal [00:04:47.640 – 00:04:49.140] Eh mahal pun orang beli [00:04:49.920 – 00:04:51.300] dan speed laju ke [00:04:51.300 – 00:04:52.520] 3 bulan pun nak siap [00:04:52.520 – 00:04:54.220] baik pergi baju bulan bintang ke [00:04:54.220 – 00:04:55.040] baju-baju lain [00:04:55.040 – 00:04:55.620] so [00:04:55.620 – 00:04:57.720] speed pun tak ok juga [00:04:57.720 – 00:04:59.080] mungkin 3 per 10 [00:04:59.760 – 00:05:00.320] distribution [00:05:00.320 – 00:05:02.100] distribution Om Ali ni [00:05:02.780 – 00:05:04.520] sayangnya dia tak dapat investment lagi lah [00:05:04.520 – 00:05:06.020] dia tak betul-betul scale [00:05:06.020 – 00:05:07.140] pada paras yang besar [00:05:07.140 – 00:05:09.140] jadi distribution dia biasa-biasalah [00:05:09.140 – 00:05:10.140] mungkin not bad juga [00:05:10.140 – 00:05:11.200] banyak juga cawangan dia [00:05:11.200 – 00:05:12.000] mungkin dia score [00:05:12.000 – 00:05:13.440] mungkin saya boleh kata [00:05:13.440 – 00:05:14.280] 6 per 10 [00:05:14.280 – 00:05:16.120] lebih better daripada [00:05:16.120 – 00:05:17.520] custom tailor yang lain [00:05:17.520 – 00:05:18.020] sebab dia [00:05:18.020 – 00:05:19.860] ada buka juga dekat mall [00:05:19.860 – 00:05:20.620] tapi tak banyak sangat [00:05:20.620 – 00:05:21.900] so nampak [00:05:21.900 – 00:05:22.580] positioning dia [00:05:22.580 – 00:05:23.440] dia pilih quality [00:05:23.440 – 00:05:25.080] katalah kita ambil [00:05:25.080 – 00:05:25.960] McDonald's pula kan [00:05:25.960 – 00:05:26.740] McDonald's [00:05:26.740 – 00:05:27.560] McDonald's dekat mana [00:05:27.560 – 00:05:29.860] adakah McDonald's murah [00:05:29.860 – 00:05:30.200] tak [00:05:30.200 – 00:05:31.380] McDonald's mungkin mahal [00:05:31.380 – 00:05:32.800] saya rate kalau mahal [00:05:32.800 – 00:05:33.780] McDonald's 7.10 [00:05:33.780 – 00:05:35.720] kalau beli McDonald's ni [00:05:35.720 – 00:05:37.620] boleh tahan ke kadang-kadang [00:05:37.620 – 00:05:37.840] ok [00:05:37.840 – 00:05:38.680] dari sudut quality [00:05:38.680 – 00:05:40.040] eh sedap sangat ke McDonald's [00:05:40.040 – 00:05:41.160] saya rasa macam [00:05:41.160 – 00:05:42.980] 6.5.10 lah [00:05:42.980 – 00:05:44.200] ada sedap dia [00:05:44.200 – 00:05:45.120] tak dinafikan [00:05:45.120 – 00:05:46.420] dulu McDonald's sedap [00:05:46.420 – 00:05:46.560] oh [00:05:46.560 – 00:05:47.860] zaman-zaman dulu [00:05:47.860 – 00:05:48.960] Siapa makan McDonald ni [00:05:48.960 – 00:05:50.000] Kira macam power tak [00:05:50.000 – 00:05:51.020] Tapi sekarang ni [00:05:51.020 – 00:05:52.120] Sebab banyak kedai makan lain [00:05:52.120 – 00:05:52.800] Yang dah sedap [00:05:52.800 – 00:05:53.420] Yang dah beat [00:05:53.420 – 00:05:54.440] Rasa McDonald tu [00:05:54.440 – 00:05:55.780] So dia tak adalah rasa [00:05:55.780 – 00:05:56.660] Macam eksklusif sangat [00:05:56.660 – 00:05:57.680] McDonald ni [00:05:57.680 – 00:05:58.920] Mungkin quality [00:05:58.920 – 00:05:59.520] Biasa-biasa je [00:05:59.520 – 00:06:00.620] Tapi benda yang orang [00:06:00.620 – 00:06:01.740] Paling suka dengan McDonald [00:06:01.740 – 00:06:03.240] Nak makan apa ni [00:06:03.240 – 00:06:04.500] Malas fikir [00:06:04.500 – 00:06:06.680] Malas fikir pergi McDonald je lah [00:06:06.680 – 00:06:08.180] McDonald ni [00:06:08.180 – 00:06:09.800] Tempat yang kita malas nak fikir [00:06:09.800 – 00:06:11.080] Dia dekat speed ni [00:06:11.080 – 00:06:12.340] Memang paling laju lah [00:06:12.340 – 00:06:12.760] Saya rasa [00:06:13.660 – 00:06:14.920] Contoh apa yang dalam [00:06:14.920 – 00:06:16.140] Situasi McDonald ni [00:06:16.140 – 00:06:16.820] McD ni [00:06:16.820 – 00:06:17.780] Saya boleh kata [00:06:17.780 – 00:06:20.400] kedai mamak. Kedai mamak pun [00:06:20.400 – 00:06:22.260] lebih kurang sama. Kedai mamak [00:06:22.260 – 00:06:23.960] murah ke mahal? Kedai mamak mahal. [00:06:25.360 – 00:06:26.200] Eh, cheap. [00:06:26.400 – 00:06:28.200] Ini cheap eh. Cheap ni kena [00:06:28.200 – 00:06:30.220] mahal lah. McDonald [00:06:30.220 – 00:06:31.760] bukannya cheap. McDonald mahal. [00:06:32.140 – 00:06:33.920] So, McDonald ni mungkin 4 per 10. [00:06:34.100 – 00:06:36.180] Sebab dia mahal sikit. Kualiti dia ok. [00:06:37.080 – 00:06:38.280] Speed dia memang laju. [00:06:38.440 – 00:06:40.420] Ok, ni McDonald. Contoh kedai mamak. [00:06:40.540 – 00:06:42.120] Kedai mamak pun saya kasa macam [00:06:42.120 – 00:06:43.800] lebih kurang lah macam McD juga. [00:06:44.400 – 00:06:46.180] Situasi dia. Nak kata cheap [00:06:46.180 – 00:06:47.080] Kedai mamak tak murah [00:06:47.080 – 00:06:47.980] Kedai mamak mahal [00:06:47.980 – 00:06:49.540] Kalau pergi makan [00:06:49.540 – 00:06:50.820] Mi goreng [00:06:50.820 – 00:06:51.780] Dimasak oleh [00:06:51.780 – 00:06:52.940] Tom Yam [00:06:52.940 – 00:06:54.080] Yang orang [00:06:55.520 – 00:06:56.180] Siam tu [00:06:56.180 – 00:06:57.180] Orang siang masak kan [00:06:57.180 – 00:06:57.420] Kalau [00:06:57.420 – 00:06:58.600] Maggi biasa [00:06:58.600 – 00:06:59.520] Mamak harga RM6 [00:06:59.520 – 00:07:00.300] RM5 [00:07:00.300 – 00:07:01.160] Kalau siang [00:07:01.160 – 00:07:01.920] Dia mahal RM2 [00:07:01.920 – 00:07:03.560] Dia terus auto mahal RM2 [00:07:03.560 – 00:07:03.960] Perasan kan [00:07:03.960 – 00:07:05.140] So kita setiap beli kat [00:07:05.140 – 00:07:05.440] Kenapa [00:07:05.440 – 00:07:06.180] Sebab [00:07:06.180 – 00:07:07.700] Mamak ada macam-macam [00:07:07.700 – 00:07:08.780] Mamak ni laju [00:07:08.780 – 00:07:09.240] Pergi [00:07:09.240 – 00:07:09.920] Makan je lah [00:07:09.920 – 00:07:10.620] Lepak je lah mamak [00:07:10.620 – 00:07:11.140] So [00:07:11.140 – 00:07:12.420] Nak kata murah tak [00:07:12.420 – 00:07:12.920] Di mahal [00:07:12.920 – 00:07:14.260] Nak kata sedap sangat mamak [00:07:14.260 – 00:07:14.980] Biasa-biasa je [00:07:14.980 – 00:07:15.580] Ada yang sedap [00:07:15.580 – 00:07:16.120] Ada yang tak sedap [00:07:16.120 – 00:07:17.620] Tapi mamak ni laju [00:07:17.620 – 00:07:18.040] Speed [00:07:18.040 – 00:07:19.060] Sebab kita malu nak fikir [00:07:19.060 – 00:07:19.760] Macam pergi je lah [00:07:19.760 – 00:07:20.200] Order je lah [00:07:20.200 – 00:07:20.480] Apa-apa [00:07:20.480 – 00:07:22.560] Dan dari sudut distribution [00:07:22.560 – 00:07:23.240] Okay [00:07:23.240 – 00:07:24.600] Part ni lah [00:07:24.600 – 00:07:26.440] Benda-benda brand-brand besar ni power [00:07:26.440 – 00:07:27.620] Macam McDonald [00:07:27.620 – 00:07:29.240] Awak jangan cakap McDonald menang [00:07:29.240 – 00:07:30.140] Sebab dia distribution [00:07:30.140 – 00:07:31.340] Distribution ni [00:07:31.340 – 00:07:32.660] Adalah sekarang [00:07:32.660 – 00:07:34.520] Kalau awak nak study McDonald [00:07:34.520 – 00:07:35.680] Awak kena tengok dekat [00:07:35.680 – 00:07:37.020] 10 cawangan pertama [00:07:37.020 – 00:07:38.300] Waktu dia mula-mula [00:07:38.300 – 00:07:38.860] Maksud Malaysia [00:07:38.860 – 00:07:40.420] Time to day tak menang [00:07:40.420 – 00:07:41.000] Pada distribution [00:07:41.000 – 00:07:42.260] Semua brand bermula [00:07:42.260 – 00:07:42.960] Dengan satu cawangan [00:07:42.960 – 00:07:43.340] Betul tak? [00:07:43.660 – 00:07:44.880] So macam mana satu cawangan [00:07:44.880 – 00:07:45.820] Boleh grow jadi 10 [00:07:45.820 – 00:07:47.020] jadi 100 jadi 1000 [00:07:47.020 – 00:07:48.920] mesti ada positioning yang jelas [00:07:48.920 – 00:07:50.260] that's why McDonald [00:07:50.260 – 00:07:52.120] dia menang dekat sini [00:07:52.120 – 00:07:53.560] memanglah sekarang ni [00:07:53.560 – 00:07:54.980] distribution dia memang padulah [00:07:54.980 – 00:07:55.640] 90-10 [00:07:55.640 – 00:07:56.640] tapi [00:07:56.640 – 00:07:58.300] dia tak menang sebab distribution [00:07:58.300 – 00:07:59.160] distribution ni [00:07:59.160 – 00:08:00.180] contoh kan [00:08:00.180 – 00:08:01.100] kalau saya ambil distribution [00:08:01.100 – 00:08:02.800] biasanya adalah disebabkan [00:08:04.600 – 00:08:05.700] investment masuk [00:08:05.700 – 00:08:06.460] so [00:08:07.240 – 00:08:07.880] investment [00:08:07.880 – 00:08:09.480] tapi katakanlah [00:08:09.480 – 00:08:11.000] dia hanya distribution semata-mata [00:08:11.000 – 00:08:11.780] dia takkan menang [00:08:11.780 – 00:08:12.400] dia akan mati [00:08:12.400 – 00:08:13.420] contohnya lah [00:08:13.420 – 00:08:14.740] awak expect ada satu brand ni [00:08:14.740 – 00:08:16.900] Dia masuk Malaysia [00:08:16.900 – 00:08:19.140] Distribution dia memang padu [00:08:19.140 – 00:08:19.980] 90-10 [00:08:19.980 – 00:08:22.640] Dia supply dekat semua 7-11 yang ada [00:08:22.640 – 00:08:24.300] Semua McDonald yang ada [00:08:24.300 – 00:08:25.380] Semua McDonald pula [00:08:25.380 – 00:08:26.900] Semua 7-11, My New, semua [00:08:27.760 – 00:08:30.520] Supermarket, Eon, Tesco, semua ada [00:08:30.520 – 00:08:32.120] Tapi soalan seterusnya [00:08:32.120 – 00:08:33.920] Bolehkah dia bertahan [00:08:33.920 – 00:08:36.600] Kalau dia tak ada apa-apa quality [00:08:36.600 – 00:08:38.660] Apa-apa benda [00:08:38.660 – 00:08:40.380] Macam contohnya kita ambil [00:08:41.260 – 00:08:42.420] Satu sabun [00:08:42.420 – 00:08:44.560] Sabun baju masuk [00:08:44.560 – 00:08:45.460] Nak ganti Dynamo [00:08:45.460 – 00:08:47.940] Dia memang daripada brand luar [00:08:47.940 – 00:08:49.500] Daripada brand Turki lah contohnya [00:08:49.500 – 00:08:50.300] Dia masuk Malaysia [00:08:50.300 – 00:08:52.660] Dia beritahu dekat semua distributor [00:08:52.660 – 00:08:53.540] Dekat Malaysia ni [00:08:53.540 – 00:08:55.460] Dia nak letak dekat semua tempat [00:08:55.460 – 00:08:57.220] So distribution memang level jerung [00:08:57.220 – 00:08:59.000] Memang masuk kau-kau-nya [00:08:59.000 – 00:09:00.560] Tapi nak kata murah [00:09:00.560 – 00:09:01.600] Mahal [00:09:01.600 – 00:09:02.720] Contoh lah kan [00:09:02.720 – 00:09:03.560] Nak kata murah [00:09:03.560 – 00:09:04.740] Tak [00:09:04.740 – 00:09:06.020] Brand Turki ni mahal [00:09:06.020 – 00:09:06.800] 3.10 [00:09:07.820 – 00:09:09.180] Nak kata quality [00:09:09.180 – 00:09:10.860] Baik aku beli Dynamo ke [00:09:10.860 – 00:09:12.580] Baju-baju sabun-sabun biasa je [00:09:12.580 – 00:09:14.380] Mungkin biasa-biasa je lah [00:09:14.380 – 00:09:14.900] 6.10 [00:09:15.640 – 00:09:16.780] Nak kata speed [00:09:16.780 – 00:09:17.680] Okay speed ni [00:09:17.680 – 00:09:19.060] Untuk sabun baju [00:09:19.060 – 00:09:20.580] Dia tak ada apa-apa kelebihan speed lah [00:09:20.580 – 00:09:21.760] Semua orang sama je lah speed [00:09:21.760 – 00:09:23.840] Mungkin speed ni kita boleh kata [00:09:23.840 – 00:09:25.740] Dari sudut customer support [00:09:25.740 – 00:09:28.220] Dari sudut keberkesanan [00:09:28.220 – 00:09:29.700] Tapi keberkesanan tu quality [00:09:29.700 – 00:09:31.420] So biasanya speed ni [00:09:31.420 – 00:09:33.860] Dia untuk company-company yang buat service [00:09:34.520 – 00:09:37.200] Speed ni main peranan dekat company-company yang buat service [00:09:37.200 – 00:09:38.480] Contohnya macam McDonald [00:09:39.400 – 00:09:41.140] Biasanya produk nak siap lambat [00:09:41.140 – 00:09:43.920] Tapi McDonald boleh deliver produk tu [00:09:43.920 – 00:09:45.860] siap dalam masa 10 minit, drive-thru pun [00:09:45.860 – 00:09:48.080] settle, contohnya. So, speed ni dia [00:09:48.080 – 00:09:49.720] dia tak boleh nak menang sangat lah [00:09:49.720 – 00:09:51.820] sebab untuk produk yang dah ready made, yang dah [00:09:51.820 – 00:09:53.880] siap. Contoh kita ambil lah produk [00:09:53.880 – 00:09:55.780] ni ke. So, produk-produk semua ni [00:09:55.780 – 00:09:57.760] dia memang tak ada speed sama lah, sang cerita. [00:09:58.020 – 00:09:59.740] So, dia tak boleh nak menang kat speed sebab [00:09:59.740 – 00:10:00.540] dia bukannya service. [00:10:01.800 – 00:10:03.780] Jadi, tiba-tiba [00:10:03.780 – 00:10:05.700] mati brand ni. Mati. [00:10:05.840 – 00:10:07.100] Walaupun distribution dia power, [00:10:07.440 – 00:10:09.800] tapi dia setuju sebab tak clear. Tapi ada satu [00:10:09.800 – 00:10:11.720] brand ni yang saya sukalah. Saya tengok [00:10:11.720 – 00:10:13.260] cara dia masuk Malaysia tu agak padu. [00:10:13.260 – 00:10:14.980] Nama brand ni adalah [00:10:14.980 – 00:10:16.320] Brand Lace [00:10:17.280 – 00:10:17.920] Keropok [00:10:17.920 – 00:10:19.160] Sedap [00:10:19.160 – 00:10:19.620] Pernah-peran makan [00:10:19.620 – 00:10:20.800] Sedap kan [00:10:20.800 – 00:10:22.500] Brand daripada US [00:10:22.500 – 00:10:24.520] Brand daripada US ni [00:10:24.520 – 00:10:25.460] Dia masuk Malaysia [00:10:25.460 – 00:10:27.240] Dia letak dekat semua [00:10:27.240 – 00:10:27.800] Macam [00:10:27.800 – 00:10:29.400] Adalah dia masuk iklan ke mana-mana [00:10:29.400 – 00:10:29.920] Takde kan [00:10:29.920 – 00:10:31.040] Takde pun kan [00:10:31.040 – 00:10:32.700] Tapi tiba-tiba bersepah [00:10:32.700 – 00:10:35.200] Tiba-tiba pergilah mana-mana [00:10:35.200 – 00:10:37.560] Village grocer ke apa ke [00:10:37.560 – 00:10:39.440] Awak tengok keropok Lace ni [00:10:39.440 – 00:10:41.000] Tiba-tiba awak macam [00:10:41.000 – 00:10:43.120] Boleh tak masukkan gambar keropok Lace [00:10:43.120 – 00:10:44.820] Ni gambar ni [00:10:44.820 – 00:10:45.460] Keropok lace ni [00:10:45.460 – 00:10:47.280] Gambar keropok lace ni [00:10:47.280 – 00:10:48.600] Kalau awak tengok [00:10:48.600 – 00:10:49.260] Tiba-tiba [00:10:49.260 – 00:10:51.040] Dekat semua tempat ada [00:10:51.040 – 00:10:51.360] Wish [00:10:51.360 – 00:10:52.040] Gila lah [00:10:52.040 – 00:10:53.100] Sebab dia berada daripada US [00:10:53.100 – 00:10:54.380] Dia jerung [00:10:54.380 – 00:10:55.820] Dan kualiti dia [00:10:55.820 – 00:10:57.240] Surprisingly agak sedap [00:10:57.240 – 00:10:58.680] Sasak agak sedap lah [00:10:58.680 – 00:11:00.040] BBQ apa benda lah [00:11:00.040 – 00:11:00.460] Sedap lah [00:11:00.460 – 00:11:01.660] So saya boleh rate [00:11:01.660 – 00:11:02.680] Kalau lace awak rate berapa [00:11:03.400 – 00:11:04.300] Per 10 [00:11:05.360 – 00:11:05.960] 8 [00:11:05.960 – 00:11:07.800] Dan kita pun repeat [00:11:07.800 – 00:11:08.400] Tapi mahal [00:11:08.400 – 00:11:09.680] Mahal gila [00:11:10.680 – 00:11:11.280] Memang [00:11:11.280 – 00:11:12.300] Kita tengok macam [00:11:12.300 – 00:11:14.240] weh bapak, kau pun ni sedap tapi mahal. [00:11:14.360 – 00:11:14.620] Nampak? [00:11:14.760 – 00:11:15.480] Dia clear kat situ. [00:11:15.920 – 00:11:18.140] So, walaupun Liz menang pada distribution, [00:11:18.460 – 00:11:20.280] tapi dia still menang pada quality. [00:11:20.660 – 00:11:22.040] So, point dia kat sini guys, [00:11:22.320 – 00:11:24.880] kita kena pilih dekat mana yang kita menang. [00:11:25.020 – 00:11:27.980] Dan kita kena menang satu je dah cukup, [00:11:28.140 – 00:11:28.680] kalah semua. [00:11:29.340 – 00:11:31.060] Menang satu, kalah semua. [00:11:31.160 – 00:11:31.720] Awak kena faham tau. [00:11:32.020 – 00:11:32.780] Apa maksud dia? [00:11:33.320 – 00:11:34.280] Menang satu, [00:11:36.280 – 00:11:38.480] kalah semua untuk permulaan. [00:11:39.780 – 00:11:40.600] Kalah semua. [00:11:41.060 – 00:11:41.980] Sebab ada yang kata, [00:11:41.980 – 00:11:44.380] Contoh, tuan tak boleh ke saya nak buat [00:11:44.380 – 00:11:46.120] Macam ni, saya nak buat dia punya [00:11:47.060 – 00:11:48.260] Dia nak kata [00:11:48.260 – 00:11:50.320] Cheap tuan eh, dia tak murah sangat lah [00:11:50.960 – 00:11:52.300] Dia ok-ok lah tuan [00:11:52.300 – 00:11:54.440] Mungkin 6 per 10, murah sikit lah [00:11:55.080 – 00:11:56.120] Kualiti pun saya nak buat [00:11:56.120 – 00:11:57.820] Kualiti dia ok tuan, saya tak nak lah [00:11:57.820 – 00:12:00.000] Kualiti tak ok, saya nak buat kualiti dia macam [00:12:00.880 – 00:12:01.280] Maybe [00:12:02.460 – 00:12:03.760] 6 per 10 juga ke kan [00:12:03.760 – 00:12:06.220] Dia macam sedap sikit lah, mungkin 7 per 10 [00:12:06.660 – 00:12:08.240] Lepas tu saya nak buat dia laju [00:12:08.240 – 00:12:09.500] Juga, restoran saya ni [00:12:09.500 – 00:12:11.620] Kita boleh deliver laju, so dia boleh [00:12:11.620 – 00:12:13.320] speed, saya kalau boleh nak [00:12:13.320 – 00:12:14.580] 7 per 10 [00:12:16.500 – 00:12:17.860] distribution saya tak boleh beat [00:12:17.860 – 00:12:19.700] lah, so distribution saya sama je lah macam [00:12:19.700 – 00:12:21.460] restoran lain, restoran lain ada satu cuangan [00:12:21.460 – 00:12:23.680] siapa ada satu cuangan, so mungkin distribution saya ni [00:12:23.680 – 00:12:24.860] sama je lah macam [00:12:24.860 – 00:12:27.400] saya mungkin rate distribution saya satu per 10 [00:12:27.400 – 00:12:28.840] sebab saya ada satu cuangan je [00:12:28.840 – 00:12:31.480] so boleh ke macam ni? jawapan dia tak boleh [00:12:31.480 – 00:12:33.000] kenapa tak boleh? sebab [00:12:33.000 – 00:12:35.580] awak akan mati dekat margin profit [00:12:35.580 – 00:12:37.460] awak takkan boleh nampak unik [00:12:37.460 – 00:12:39.420] orang tak tahu keunikan awak apa, dia tengok [00:12:39.420 – 00:12:41.380] nak kata sedap biasa je, nak kata [00:12:41.380 – 00:12:42.340] murah, okey lah. [00:12:43.100 – 00:12:45.560] Tak ada laju sangat, biasa je. Nampak? Ni contoh [00:12:45.560 – 00:12:47.460] restoran. So that's why, dia macam ni [00:12:47.460 – 00:12:49.360] guys. Kalau nak menang, [00:12:49.460 – 00:12:50.740] menang terus. Tengok gambar ni. [00:12:51.320 – 00:12:53.460] Tengok gambar ni. Saya ada tulis. Tengok brand [00:12:53.460 – 00:12:55.400] A. Okay. Brand A [00:12:56.180 – 00:12:57.140] dia cheap. [00:12:57.840 – 00:12:59.480] Bila dia cheap, kualiti [00:12:59.480 – 00:13:01.380] dia 4 per 10. Nampak? So [00:13:01.380 – 00:13:03.500] disebabkan dia murah, kualiti ni [00:13:03.500 – 00:13:05.420] jangan tinggi sangat. Kualiti [00:13:05.420 – 00:13:07.440] ni cukup kualiti untuk orang repeat [00:13:07.440 – 00:13:09.560] tu je. Sampai tahap, bukannya 5 per 10 [00:13:09.560 – 00:13:10.860] eh, 4 per 10. Sebab [00:13:10.860 – 00:13:12.520] Bila orang nak beli chip ni [00:13:12.520 – 00:13:14.100] Orang memang nak cari benda yang [00:13:14.100 – 00:13:15.100] Asal boleh [00:13:15.100 – 00:13:16.500] Asal selesai je masalah [00:13:16.500 – 00:13:18.440] Ibarat macam basic solution lah [00:13:18.440 – 00:13:19.880] Lepas tu distribution [00:13:19.880 – 00:13:21.100] Mungkin dia biasa-biasa je [00:13:21.100 – 00:13:21.700] 3 per 10 [00:13:21.700 – 00:13:22.180] Brand A [00:13:22.180 – 00:13:22.800] Tengok kat situ eh [00:13:22.800 – 00:13:24.140] Lepas tu speed dia [00:13:24.140 – 00:13:25.100] Speed dia adalah [00:13:25.100 – 00:13:26.440] 4 per 10 [00:13:26.440 – 00:13:27.200] Maksudnya lambat [00:13:27.200 – 00:13:28.360] So dia menang kat mana [00:13:28.360 – 00:13:29.820] Dia betul-betul menang dekat [00:13:29.820 – 00:13:30.580] Chip kat sini [00:13:31.160 – 00:13:32.380] Betul-betul menang kat chip [00:13:32.380 – 00:13:33.180] Ini betul-betul [00:13:33.180 – 00:13:33.900] Maksudnya jelas [00:13:33.900 – 00:13:34.940] Ok kau murah [00:13:34.940 – 00:13:36.460] Contohnya Pampers [00:13:36.460 – 00:13:37.580] Pampers pakai buang [00:13:37.580 – 00:13:39.360] Mak ayah pun setuju [00:13:39.360 – 00:13:40.700] Yang dia akan ada 2 Pampers [00:13:40.700 – 00:13:43.300] Satu Pampers yang memang dia pakai kat luar [00:13:43.300 – 00:13:44.500] Sebab malah dia tukar Pampers [00:13:44.500 – 00:13:46.680] Kalau dia outing dengan anak dia satu ahad ke [00:13:46.680 – 00:13:49.320] Satu lagi Pampers yang memang pakai rumah [00:13:49.320 – 00:13:51.240] Memang dia tahu anak dia kenceng dia tukar terus [00:13:51.240 – 00:13:53.320] Itu Pampers yang basic solution lah [00:13:53.320 – 00:13:54.080] Pampers yang cheap [00:13:54.080 – 00:13:57.040] So kita memang ada positioning cheap gila-gila [00:13:57.040 – 00:13:59.160] Lepas tu kita ada pula positioning yang quality [00:13:59.160 – 00:14:01.220] Tapi quality ni tak nak lah biasa-biasa [00:14:01.220 – 00:14:02.540] Kalau boleh quality gila-gila [00:14:02.540 – 00:14:03.240] 9.10 [00:14:03.240 – 00:14:05.260] Aim for the highest quality [00:14:05.260 – 00:14:07.320] Sampai awak terpaksa kalah tempat lain [00:14:07.320 – 00:14:08.560] Kalah dekat mana [00:14:08.560 – 00:14:09.420] Awak tak murah [00:14:09.420 – 00:14:09.980] Awak mahal [00:14:09.980 – 00:14:13.420] Dan mahal awak bukannya mahal yang agak murah [00:14:13.420 – 00:14:14.340] Macam lima per sepuluh tak [00:14:14.340 – 00:14:15.300] Awak mahal terus [00:14:15.300 – 00:14:16.160] Tiga per sepuluh [00:14:16.160 – 00:14:18.660] Dan speed ni lambatkan terus [00:14:18.660 – 00:14:19.280] Oh betul [00:14:19.280 – 00:14:22.260] Barang kualiti memang lambat dan mahal [00:14:22.260 – 00:14:23.460] Normal lah orang tahu [00:14:23.460 – 00:14:25.040] Tapi bila awak buat barang [00:14:25.040 – 00:14:26.700] Dah lah kualiti laju pula tu [00:14:27.620 – 00:14:28.940] So apa yang kena berlaku [00:14:28.940 – 00:14:30.120] Harga kena mahal gila [00:14:30.120 – 00:14:32.000] Sebab dah lah kualiti [00:14:32.000 – 00:14:33.380] Lepas tu lah haju [00:14:33.380 – 00:14:34.440] Contoh lah saya ambil [00:14:34.440 – 00:14:36.180] Baju Melayu Omar Ali [00:14:36.180 – 00:14:38.080] Dah lah kualiti gila [00:14:38.840 – 00:14:39.440] Kualiti [00:14:39.440 – 00:14:40.340] Memang [00:14:40.340 – 00:14:41.280] Memang macam [00:14:41.280 – 00:14:42.140] Fit lah [00:14:42.140 – 00:14:42.560] Memang ni [00:14:42.560 – 00:14:43.560] Siap berapa lama [00:14:43.560 – 00:14:44.840] Oh siap dalam masa 2 minggu [00:14:44.840 – 00:14:45.140] Wow [00:14:45.980 – 00:14:46.680] Serius lah [00:14:46.680 – 00:14:47.560] Express delivery [00:14:47.560 – 00:14:48.460] Tapi harga double lah [00:14:48.460 – 00:14:48.760] Hush [00:14:48.760 – 00:14:49.420] Harga double [00:14:49.420 – 00:14:51.260] Elok-elok RM3,000 jadi RM6,000 [00:14:51.260 – 00:14:51.860] Satu baju [00:14:51.860 – 00:14:52.540] Maksudnya [00:14:52.540 – 00:14:53.600] Kalau awak nak aim [00:14:53.600 – 00:14:54.880] Untuk 2 benda menang [00:14:54.880 – 00:14:56.340] Awak kena kalah pula [00:14:56.340 – 00:14:57.760] Satu benda yang terlampau kalah [00:14:57.760 – 00:14:58.380] Jadi tak [00:14:58.380 – 00:14:59.300] Macam tak balance lah [00:14:59.300 – 00:14:59.640] Kat situ [00:14:59.640 – 00:15:00.460] Sebab tu [00:15:00.460 – 00:15:01.980] Menang ni pilih satu je [00:15:01.980 – 00:15:03.460] Contoh menang quality [00:15:03.460 – 00:15:04.120] RM9,10 [00:15:04.120 – 00:15:04.880] Tak payahlah [00:15:04.880 – 00:15:05.560] Cheap sangat [00:15:05.560 – 00:15:07.020] Biasa-biasalah [00:15:07.020 – 00:15:07.360] Macam [00:15:07.360 – 00:15:08.420] Biasa yang [00:15:08.420 – 00:15:09.080] RM3,10 [00:15:09.080 – 00:15:09.760] 4.10 [00:15:09.760 – 00:15:11.360] Speed pun kena slow kan [00:15:11.360 – 00:15:12.560] Distribution ni [00:15:12.560 – 00:15:13.300] Saya anggap semua orang [00:15:13.300 – 00:15:14.480] Tak menang kat distribution lah [00:15:14.480 – 00:15:15.340] Sebab distribution ni [00:15:15.340 – 00:15:15.860] Game jerung [00:15:15.860 – 00:15:16.900] Saya assuming [00:15:16.900 – 00:15:17.620] Awak bukannya [00:15:17.620 – 00:15:18.840] Anak datuk tan seri [00:15:18.840 – 00:15:20.160] Ada dana 10 juta [00:15:20.160 – 00:15:20.960] Nak pergi pump [00:15:20.960 – 00:15:22.240] Kat semua platform [00:15:22.240 – 00:15:22.580] Tak adalah [00:15:22.580 – 00:15:23.900] So distribution ni [00:15:23.900 – 00:15:25.020] Jarang kita menang sekarang [00:15:25.840 – 00:15:26.800] Saya percaya [00:15:26.800 – 00:15:27.320] One day awak [00:15:27.320 – 00:15:28.020] Boleh menang 2 [00:15:28.740 – 00:15:30.000] So awak sekarang ni [00:15:30.000 – 00:15:30.220] Awak [00:15:30.220 – 00:15:31.740] Menang 1 [00:15:32.560 – 00:15:33.380] Kalah semua [00:15:33.380 – 00:15:34.680] Saya percaya [00:15:34.680 – 00:15:35.140] One day [00:15:35.140 – 00:15:36.100] Kita boleh menang 2 [00:15:36.900 – 00:15:37.700] Menang 2 [00:15:37.700 – 00:15:38.220] Kalah [00:15:38.220 – 00:15:38.980] Kalah 2 [00:15:38.980 – 00:15:41.000] So kita boleh menang [00:15:41.000 – 00:15:42.440] Nampak ni [00:15:43.180 – 00:15:43.860] Dua [00:15:45.080 – 00:15:46.580] Awak boleh kalah dua [00:15:46.580 – 00:15:48.300] Ini saya rasa paling ultimate lah [00:15:48.300 – 00:15:49.720] Maksudnya awak kena decide [00:15:49.720 – 00:15:51.720] Contoh dalam situasi [00:15:52.580 – 00:15:53.260] Speedmart [00:15:53.260 – 00:15:55.240] Speedmart dia menang dekat mana [00:15:55.240 – 00:15:57.420] Dia menang dekat sini [00:15:57.420 – 00:15:59.920] Chip dan dia menang pada distribution [00:15:59.920 – 00:16:01.340] Sebab dia dah masih investment [00:16:01.340 – 00:16:02.540] Macam lace [00:16:02.540 – 00:16:04.880] Jelas kenapa dia boleh masuk banyak negara [00:16:04.880 – 00:16:05.680] Sebab dia tahu [00:16:05.680 – 00:16:06.960] Dia memang sedap [00:16:06.960 – 00:16:08.160] Aku tahu aku memang sedap [00:16:08.160 – 00:16:10.780] Dan aku tahu aku boleh masuk market gila-gila [00:16:10.780 – 00:16:13.240] Terus pump 1 bilion [00:16:13.240 – 00:16:14.800] Masuk terus dekat semua super market [00:16:14.800 – 00:16:16.220] Yang ada dekat Indonesia ke [00:16:16.220 – 00:16:17.420] Dekat Brunei ke [00:16:17.420 – 00:16:18.840] Dekat Malaysia ke [00:16:18.840 – 00:16:19.860] Dekat Filipin ke [00:16:19.860 – 00:16:22.180] Sebab dia tahu dia ada kekuatan quality tu [00:16:22.180 – 00:16:23.540] Tapi harga mahal gila [00:16:24.020 – 00:16:24.900] Harga mahal [00:16:24.900 – 00:16:26.400] Eh rasa kopok paling mahal maksudnya [00:16:26.400 – 00:16:27.200] Kan? [00:16:27.400 – 00:16:28.200] Antara paling mahal lah [00:16:28.200 – 00:16:29.080] Saya rasa macam list ni [00:16:29.080 – 00:16:29.980] Bila nak beli tu macam [00:16:30.460 – 00:16:31.820] Oh memang terapung lah [00:16:33.100 – 00:16:34.500] Speed takde apa sangat lah [00:16:34.500 – 00:16:35.860] Sebab kopok tu dah siap pun [00:16:35.860 – 00:16:37.600] Bukannya kopok kena pre-order [00:16:37.600 – 00:16:39.080] ke apa, tak ada. Speed ni biasanya [00:16:39.080 – 00:16:41.400] untuk service. Contoh macam [00:16:41.400 – 00:16:43.240] kedai makan, contoh awak buka [00:16:43.740 – 00:16:45.580] workshop. So, orang complain [00:16:45.580 – 00:16:47.760] bila nak siap, oh lambat [00:16:47.760 – 00:16:49.620] tu workshop tu. Workshop tu [00:16:49.620 – 00:16:51.720] memanglah dia murah, tapi [00:16:51.720 – 00:16:53.720] slow. Kualiti biasa-biasa [00:16:53.720 – 00:16:55.620] tapi murah gila. Haa, macam tu [00:16:55.620 – 00:16:57.560] eh. So, point [00:16:57.560 – 00:16:59.560] saya adalah, kalau awak nak menang macam [00:16:59.560 – 00:17:01.420] brand B, tengok eh, kualiti dia menang [00:17:01.420 – 00:17:03.600] bila kualiti brand B menang [00:17:03.600 – 00:17:05.460] dia kena kalah dekat chip, kalah dekat speed, kalah [00:17:05.460 – 00:17:07.460] dekat distribution. Tengok pula brand C [00:17:07.460 – 00:17:08.280] Okay [00:17:08.280 – 00:17:09.420] Brand C pula [00:17:10.460 – 00:17:11.040] Katakanlah [00:17:11.040 – 00:17:12.080] Dia [00:17:15.590 – 00:17:16.930] Dia menang dekat [00:17:17.930 – 00:17:18.770] Speed pula [00:17:18.770 – 00:17:20.550] Brand C dia menang dekat speed [00:17:21.530 – 00:17:23.430] Tapi dia kena kalah dekat tempat lain [00:17:23.430 – 00:17:24.410] Contohnya cheap lah [00:17:24.410 – 00:17:25.010] Dia tak murah [00:17:25.010 – 00:17:26.010] Dia laju gila [00:17:26.010 – 00:17:27.710] Tapi nak kata tak quality [00:17:27.710 – 00:17:28.650] Eh okay juga [00:17:28.650 – 00:17:30.110] Ini maksud saya [00:17:30.110 – 00:17:31.270] Quality yang biasa-biasa [00:17:31.910 – 00:17:32.490] Maksudnya [00:17:32.490 – 00:17:34.370] Awak bukanlah tak boleh nak menang sikit [00:17:34.370 – 00:17:36.770] Tapi jangan menang lebih daripada 7 atau 10 [00:17:36.770 – 00:17:38.050] Macam ni lah [00:17:38.050 – 00:17:38.770] Nampak [00:17:38.770 – 00:17:40.790] Ini nak kata menang [00:17:40.790 – 00:17:41.470] Tak menang sangat [00:17:41.470 – 00:17:42.270] 7 pun 10 [00:17:42.270 – 00:17:43.470] Ini pun 7 pun 10 [00:17:43.470 – 00:17:44.830] So dia tak ada yang dominant [00:17:44.830 – 00:17:46.290] Awak kena ada satu [00:17:46.290 – 00:17:47.490] Yang super-duper dominant [00:17:47.490 – 00:17:48.110] Sebab tu saya kata [00:17:48.110 – 00:17:49.130] Mindset dia [00:17:49.130 – 00:17:50.450] Awak kena menang satu [00:17:50.450 – 00:17:51.690] Kalah semua [00:17:51.690 – 00:17:52.910] Dan kalau katalah [00:17:52.910 – 00:17:53.790] Awak termenang pun [00:17:53.790 – 00:17:54.490] Dekat quality [00:17:54.490 – 00:17:55.110] Macam ni kan [00:17:55.110 – 00:17:56.010] Awak nak menang kat speed [00:17:56.010 – 00:17:57.430] Tiba-tiba awak terquality [00:17:57.430 – 00:17:58.450] Itu pun tak sengaja [00:17:58.450 – 00:17:59.650] Tak sengaja [00:17:59.650 – 00:18:00.330] Itu mungkin sebab [00:18:00.330 – 00:18:01.390] Improvement yang berterusan [00:18:01.390 – 00:18:02.310] Dia terjadi quality [00:18:02.310 – 00:18:03.690] Contohnya kena makan [00:18:03.690 – 00:18:05.410] Contoh macam McDonald lah [00:18:05.410 – 00:18:06.150] Kita tak boleh kata [00:18:06.150 – 00:18:06.890] McDonald tak sedap [00:18:06.890 – 00:18:08.310] McDonald still ada kesedapan dia [00:18:08.310 – 00:18:11.130] Cuma kita beli bukan sebab dia sedap sangat [00:18:11.130 – 00:18:12.050] Sebab dia laju [00:18:12.050 – 00:18:13.750] Sebab dia buka malam-malam [00:18:13.750 – 00:18:14.850] Sekarang ni [00:18:14.850 – 00:18:16.430] McDonald menang pada distribution lah juga [00:18:16.430 – 00:18:16.730] Speed [00:18:16.730 – 00:18:18.050] Okay brandy pula [00:18:18.050 – 00:18:19.790] Dia distribution padu gila [00:18:19.790 – 00:18:21.110] Tapi yang lain ni [00:18:21.110 – 00:18:22.010] Dia kena menang [00:18:22.010 – 00:18:22.610] Menang juga [00:18:22.610 – 00:18:23.610] Macam ni [00:18:23.610 – 00:18:24.610] Ni tak awak pernah strong lah [00:18:24.610 – 00:18:25.390] Macam brandy [00:18:25.390 – 00:18:26.210] Tengok lah [00:18:26.210 – 00:18:27.470] Macam brandy ni saya rasa [00:18:27.470 – 00:18:29.450] Kalau dia masuk market mana-mana [00:18:29.450 – 00:18:30.390] Dia boleh mati [00:18:31.070 – 00:18:32.350] Contohnya awak bayangkan [00:18:32.350 – 00:18:33.810] Chocolate cake moist [00:18:33.810 – 00:18:35.570] Awak jumpa 7-11 [00:18:35.570 – 00:18:36.250] Awak boleh tahu [00:18:36.250 – 00:18:37.150] Saya nak letak dekat [00:18:37.150 – 00:18:39.150] Semua cawangan 7-Eleven [00:18:39.150 – 00:18:40.250] Boleh ke? [00:18:41.110 – 00:18:41.710] Boleh [00:18:41.710 – 00:18:42.890] Tapi boleh bertahan ke tak? [00:18:43.850 – 00:18:44.170] Sebab apa? [00:18:44.230 – 00:18:45.570] Distribution memang awak boleh menang [00:18:45.570 – 00:18:46.030] 9-10 [00:18:46.030 – 00:18:47.250] Pump 10 juta [00:18:48.110 – 00:18:49.130] Untuk distribute [00:18:49.130 – 00:18:50.590] Consignment punya style ke macam mana [00:18:50.590 – 00:18:51.510] Tapi [00:18:51.510 – 00:18:53.210] Nak kata cheap pun tak [00:18:53.210 – 00:18:54.230] Adalah murah sangat [00:18:54.230 – 00:18:55.010] Orang nak beli pun [00:18:55.010 – 00:18:55.950] Macam tak adalah murah sangat [00:18:55.950 – 00:18:57.050] Nak kata quality [00:18:57.050 – 00:18:58.150] Biasa-biasa je [00:18:58.150 – 00:18:59.330] Nak kata speed [00:18:59.330 – 00:18:59.810] Sangat [00:18:59.810 – 00:19:00.630] Speed [00:19:00.630 – 00:19:02.130] Mungkin sebab awak ni adalah [00:19:02.130 – 00:19:02.730] Produk [00:19:02.730 – 00:19:04.330] Awak tak adalah kekuatan speed tu [00:19:04.330 – 00:19:05.350] Jadi [00:19:05.350 – 00:19:07.030] Branding ni bahaya sikit [00:19:07.030 – 00:19:09.130] tengok, sebab walaupun dia menang pada distribution [00:19:09.130 – 00:19:10.510] dia tak ada dominant tempat lain [00:19:10.510 – 00:19:13.050] so pendapat saya adalah, awak kena [00:19:13.050 – 00:19:14.130] jadi macam keropok lace ni [00:19:14.890 – 00:19:16.810] walaupun dia menang pada distribution, dia still [00:19:16.810 – 00:19:18.190] dominant pada quality [00:19:19.010 – 00:19:20.190] next pula, brand E [00:19:20.810 – 00:19:22.690] brand E ni pula, haa nampak [00:19:22.690 – 00:19:25.010] dia dah bagus, ini brand yang bagus lah, macam speed mark tadi [00:19:25.010 – 00:19:27.150] cheap dan distribution, dua-dua dia menang [00:19:27.150 – 00:19:29.150] quality dengan speed mungkin kurang sikit lah [00:19:29.670 – 00:19:30.730] lepas tu brand F [00:19:30.730 – 00:19:32.930] dia menang pada distribution dan juga speed [00:19:32.930 – 00:19:34.450] distribution dan juga speed [00:19:35.110 – 00:19:36.870] dan cheap dia kalah, quality [00:19:36.870 – 00:19:38.730] dia kalah. Dan ada pula brand [00:19:38.730 – 00:19:40.750] yang saya tak tulis kat sini, tapi [00:19:40.750 – 00:19:42.930] saya tengah fikir, contoh distribution speed [00:19:42.930 – 00:19:44.530] ni saya boleh fikir speed mart, McDonald [00:19:44.530 – 00:19:46.810] ni McDonald kan, yang ni speed mart [00:19:47.470 – 00:19:48.770] ada tak brand yang [00:19:48.770 – 00:19:50.110] menang pada distribution [00:19:50.590 – 00:19:52.650] dan menang pada quality [00:19:54.030 – 00:19:54.910] haa, ada tak [00:19:55.510 – 00:19:56.150] ada tak [00:19:56.650 – 00:19:58.990] dia menang pada quality, maksudnya quality [00:19:59.770 – 00:20:00.990] haa, ni lah, kopot lace [00:20:00.990 – 00:20:03.050] haa, kopot lace [00:20:03.050 – 00:20:04.610] haa, tak tak, kopot lace haa [00:20:04.610 – 00:20:06.770] yang menang pada quality, ok, so bila [00:20:06.770 – 00:20:08.730] awak dah faham benda ni guys, sebenar-benarnya [00:20:09.450 – 00:20:10.730] saya ada sediakan [00:20:10.730 – 00:20:13.090] satu download yang saya dah explain sebelum ni [00:20:13.850 – 00:20:14.370] panduan [00:20:14.370 – 00:20:16.390] semua panduan-panduan ni awak ada [00:20:16.390 – 00:20:18.670] satu file download, awak boleh follow video [00:20:18.670 – 00:20:20.250] sebelum ni saya dah explain kat mana nak download [00:20:20.250 – 00:20:22.570] ok, sekarang ni bila awak dah faham, saya nak [00:20:22.570 – 00:20:24.710] awak isikan benda lah ni [00:20:24.710 – 00:20:25.990] tengok ya, saya zoom in sikit [00:20:25.990 – 00:20:28.070] ok, nampak 4 positioning quadrant [00:20:28.070 – 00:20:30.810] sekarang ni brand awak, apa positioning [00:20:30.810 – 00:20:32.430] dia, masukkan current positioning [00:20:32.430 – 00:20:34.510] contohnya saya buat, ok, untuk [00:20:34.510 – 00:20:36.270] chip mungkin saya 6 [00:20:37.130 – 00:20:37.890] Tulihan 6 [00:20:38.890 – 00:20:40.070] Untuk quality pula [00:20:40.070 – 00:20:41.450] Quality mungkin saya [00:20:43.110 – 00:20:43.950] Quality saya [00:20:43.950 – 00:20:45.330] Saya ok sekarang ni quality [00:20:45.330 – 00:20:46.950] Tapi 7.5 lah [00:20:48.370 – 00:20:49.410] Untuk distribution [00:20:49.410 – 00:20:50.690] Distribution saya [00:20:51.510 – 00:20:52.950] Saya tak ada banyak cawangan [00:20:52.950 – 00:20:54.810] Jadi saya memang sama je lah macam orang lain [00:20:54.810 – 00:20:55.910] Mungkin 3.10 lah [00:20:55.910 – 00:20:56.730] Speed [00:20:56.730 – 00:20:57.710] Speed saya [00:20:57.710 – 00:20:59.230] Katalah saya buat kedai printing [00:21:00.030 – 00:21:01.350] Sama je lah macam orang lain [00:21:01.350 – 00:21:02.330] Saya 6.10 [00:21:02.330 – 00:21:04.570] Sama je nak kata lagi sangat tak pun [00:21:04.570 – 00:21:05.270] Ini jujur eh [00:21:05.270 – 00:21:05.810] Ini kena jujur [00:21:05.810 – 00:21:06.810] So [00:21:06.810 – 00:21:07.990] Nampak tak [00:21:07.990 – 00:21:09.190] Ini current positioning [00:21:09.190 – 00:21:09.790] Tulis je dulu [00:21:09.790 – 00:21:11.010] Okay sekarang ni [00:21:11.010 – 00:21:11.830] Kita pergi pula [00:21:11.830 – 00:21:13.110] Kepada desire positioning [00:21:13.110 – 00:21:14.010] Sebab awak nak faham [00:21:14.010 – 00:21:15.030] Benda ni simple je [00:21:15.030 – 00:21:17.190] Tapi tersalah position [00:21:17.190 – 00:21:18.910] Murtad terus brand awak [00:21:20.250 – 00:21:21.310] Level dia level [00:21:21.310 – 00:21:21.970] Murtad by [00:21:21.970 – 00:21:22.970] Tahu awak murtad ni apa [00:21:22.970 – 00:21:23.930] Maksudnya terkeluar agama [00:21:23.930 – 00:21:25.350] Terkeluar Islam lah [00:21:25.350 – 00:21:25.690] Ibarat dia [00:21:25.690 – 00:21:26.190] Macam [00:21:26.190 – 00:21:27.650] Awak ada satu brand [00:21:27.650 – 00:21:30.110] Tapi DNA branding awak salah [00:21:30.110 – 00:21:31.010] Sebab tu [00:21:31.010 – 00:21:32.250] Brand positioning ni [00:21:32.250 – 00:21:32.770] Okay macam ni [00:21:32.770 – 00:21:34.770] Saya ada explain dalam satu video [00:21:34.770 – 00:21:36.150] Saya tulis sekali lagi di sini [00:21:36.150 – 00:21:37.230] Sale [00:21:37.930 – 00:21:39.030] Bawah sekali ya [00:21:39.030 – 00:21:40.730] Sale ini berbentuk [00:21:40.730 – 00:21:41.130] One [00:21:41.130 – 00:21:41.890] To one [00:21:41.890 – 00:21:43.530] Sale ni bagus [00:21:43.530 – 00:21:45.310] Tapi dia antara yang hina sikit [00:21:45.310 – 00:21:46.990] Sebab dia ni kerja [00:21:46.990 – 00:21:47.930] Kerja penat lah [00:21:47.930 – 00:21:48.730] Tapi dia penting [00:21:48.730 – 00:21:49.450] Sebab dia adalah [00:21:49.450 – 00:21:50.710] Oxygen [00:21:50.710 – 00:21:51.850] Daily [00:21:52.550 – 00:21:54.350] Ni kalau kita buat Oxygen eh [00:21:54.350 – 00:21:56.590] Dalam kategori Oxygen ni [00:21:56.590 – 00:21:57.750] Dia adalah Oxygen [00:21:57.750 – 00:21:58.870] Harian [00:21:59.870 – 00:22:00.890] Ni sale [00:22:00.890 – 00:22:02.170] Marketing pula [00:22:03.890 – 00:22:04.570] Adalah [00:22:04.570 – 00:22:05.770] Equal [00:22:05.770 – 00:22:06.590] One [00:22:06.590 – 00:22:07.130] To [00:22:07.130 – 00:22:07.870] Many [00:22:07.870 – 00:22:09.170] Apa maksud [00:22:09.170 – 00:22:09.610] One to many [00:22:10.430 – 00:22:11.490] Seorang yang ni [00:22:11.490 – 00:22:12.470] Seorang orang sale [00:22:12.470 – 00:22:13.110] Boleh approach [00:22:13.110 – 00:22:13.730] Seorang customer [00:22:13.730 – 00:22:15.370] Kalau marketing pula [00:22:15.370 – 00:22:16.730] Seorang [00:22:16.730 – 00:22:17.690] Orang marketing [00:22:17.690 – 00:22:18.550] Boleh approach [00:22:18.550 – 00:22:19.950] Kepada 10,000 customer [00:22:19.950 – 00:22:20.450] Kenapa [00:22:20.450 – 00:22:21.590] Video dia FYP [00:22:21.590 – 00:22:22.670] Dia tiba viral [00:22:22.670 – 00:22:23.250] 1 juta [00:22:23.250 – 00:22:24.610] Satu video je [00:22:24.610 – 00:22:25.270] Boleh menyebabkan [00:22:25.270 – 00:22:26.290] Sejuta orang tahu [00:22:26.290 – 00:22:27.350] Kewujudan video tu [00:22:27.350 – 00:22:28.630] Kewujudan produk tersebut [00:22:28.630 – 00:22:29.470] Sebab tu lah [00:22:29.470 – 00:22:30.110] Marketing ni lagi [00:22:30.110 – 00:22:30.770] Power daripada sale [00:22:30.770 – 00:22:32.650] Dia punya impact dia [00:22:32.650 – 00:22:33.970] Quadruple [00:22:33.970 – 00:22:34.170] Triple [00:22:34.170 – 00:22:36.110] Ripple, trifecta effect bagai. [00:22:36.370 – 00:22:39.150] Sebab marketing ni dia one to many. [00:22:39.950 – 00:22:42.070] Kalau orang tu pandai tekan iklan, padu. [00:22:42.610 – 00:22:44.650] Satu iklan boleh reach seribu-seri juta orang. [00:22:45.030 – 00:22:46.170] Tapi sale ni penat. [00:22:46.350 – 00:22:50.210] Sale ni macam closing WhatsApp, reply, one to one, one to one. [00:22:50.290 – 00:22:51.210] Dia biasa punya macam tu. [00:22:51.470 – 00:22:53.150] Tapi adakah tak penting sale? Eh penting. [00:22:53.270 – 00:22:54.090] Kalau tidak macam mana nak convert. [00:22:54.670 – 00:22:56.030] So, sale penting. [00:22:56.170 – 00:22:57.650] Cuma sale ni tak sepower marketing. [00:22:58.090 – 00:23:01.010] So, marketing ni adalah kita punya oksigen monthly. [00:23:02.750 – 00:23:03.510] Sebab apa? [00:23:04.170 – 00:23:06.050] Sale penting untuk harian kerana bergerak. [00:23:06.450 – 00:23:08.430] Marketing penting untuk bulanan. [00:23:08.850 – 00:23:09.770] Bulanan untuk apa? [00:23:10.250 – 00:23:12.990] So that setiap bulan kita punya sale ni naik. [00:23:13.150 – 00:23:15.570] Sebab marketing akan memberi impact kepada sale. [00:23:16.170 – 00:23:18.550] Dan kalau awak stop buat marketing, impact dia lambat sikit. [00:23:18.770 – 00:23:19.630] Impact dia 3 bulan. [00:23:19.730 – 00:23:22.950] Kalau awak stop sekarang, nanti awak akan nampak sale awak lagi 3 bulan akan drop. [00:23:23.490 – 00:23:25.170] Tapi kalau stop sale, instant. [00:23:25.810 – 00:23:30.390] Ok, next atas daripada marketing kita ada pula branding. [00:23:32.870 – 00:23:33.390] Branding. [00:23:33.390 – 00:23:34.930] Branding ni maksudnya [00:23:34.930 – 00:23:35.870] Many to many [00:23:35.870 – 00:23:36.930] M to M [00:23:37.830 – 00:23:38.910] Many to many [00:23:38.910 – 00:23:40.390] Kenapa saya kata many to many? [00:23:40.810 – 00:23:41.370] Sebab [00:23:41.370 – 00:23:43.290] Kalau yang ni awak yang promote [00:23:43.290 – 00:23:44.790] Branding bukan awak promote [00:23:44.790 – 00:23:45.850] Customer yang promote [00:23:45.850 – 00:23:47.250] Banyak customer [00:23:47.250 – 00:23:48.510] Akan bercakap kepada [00:23:48.510 – 00:23:49.650] Banyak customer yang lain [00:23:49.650 – 00:23:50.510] Itu adalah [00:23:50.510 – 00:23:51.590] Branding [00:23:51.590 – 00:23:52.850] Many to many [00:23:53.670 – 00:23:54.830] Ramai orang kepada ramai orang [00:23:54.830 – 00:23:55.510] Sebab dia akan promote [00:23:55.510 – 00:23:56.430] Oh bagusnya brand tu [00:23:56.430 – 00:23:57.450] Aku dah try jadi [00:23:57.450 – 00:23:58.930] Cita macam baru-baru ni [00:23:58.930 – 00:23:59.690] Baju katam [00:23:59.690 – 00:24:00.370] Kalau perasan [00:24:00.370 – 00:24:01.430] Tahun ni lah [00:24:01.430 – 00:24:01.770] 2025 [00:24:01.770 – 00:24:03.990] 25, ikutlah video ni awak tengok [00:24:03.990 – 00:24:05.530] tahun bila kan, 2025 [00:24:05.530 – 00:24:07.730] ada satu brand yang viral sikit, nama dia [00:24:07.730 – 00:24:09.970] brand Katam, orang yang promote [00:24:09.970 – 00:24:11.990] brand tu, sebab apa? Dia bagi [00:24:11.990 – 00:24:13.850] dia quality, so inilah kuasa branding [00:24:13.850 – 00:24:15.970] branding yang betul, brand [00:24:15.970 – 00:24:17.630] trust yang betul, dia akan buat [00:24:17.630 – 00:24:19.850] many to many, banyak customer cakap pasal banyak [00:24:19.850 – 00:24:21.830] customer lain, efek lagi power daripada [00:24:21.830 – 00:24:23.870] marketing, sebab marketing ni awak yang promote, sale [00:24:23.870 – 00:24:25.710] awak yang promote, tapi sale one to one [00:24:25.710 – 00:24:27.610] marketing one to many, branding [00:24:27.610 – 00:24:29.730] ramai orang kepada ramai orang, dah bukan level awak [00:24:29.730 – 00:24:31.650] yang promote dah, semua orang jadi duta awak [00:24:31.650 – 00:24:33.310] So yang ni pula [00:24:33.310 – 00:24:34.710] Effect dia adalah yearly [00:24:36.950 – 00:24:39.070] Tapi ada satu lagi yang lagi power daripada branding [00:24:39.070 – 00:24:40.830] Saya panggil dia sebagai positioning [00:24:43.210 – 00:24:43.970] Positioning ni apa? [00:24:44.870 – 00:24:48.350] Positioning ni adalah DNA founder [00:24:49.290 – 00:24:50.210] Sebenarnya macam tu [00:24:51.230 – 00:24:53.050] DNA business owner tu sendiri [00:24:53.050 – 00:24:53.750] Founder [00:24:53.750 – 00:24:56.350] Sebab kalau awak memang nak deliver produk murah [00:24:56.350 – 00:24:57.670] Awak takkan boleh tipu diri awak sendiri [00:24:57.670 – 00:24:59.690] Contoh kita tengok awak punya business [00:24:59.690 – 00:25:02.990] Oh ni memang awak memang DNA awak nak jual semurah yang mungkin [00:25:02.990 – 00:25:04.170] Perfokus pada murah [00:25:04.170 – 00:25:04.970] So [00:25:04.970 – 00:25:05.990] Efek dia apa [00:25:05.990 – 00:25:06.970] Efek dia biasanya [00:25:06.970 – 00:25:07.490] Permanent [00:25:09.560 – 00:25:10.380] Efek dia biasanya [00:25:10.380 – 00:25:10.900] Permanent [00:25:11.540 – 00:25:12.420] Permanent maksudnya [00:25:12.420 – 00:25:13.020] Once [00:25:13.020 – 00:25:13.980] Orang dah kenal [00:25:13.980 – 00:25:15.380] DNA brand nak buat macam tu [00:25:15.380 – 00:25:16.040] Dia dah chop [00:25:16.040 – 00:25:17.560] In order untuk tukar [00:25:17.560 – 00:25:18.080] Kadang-kadang [00:25:18.080 – 00:25:18.840] Kena buat brand baru [00:25:18.840 – 00:25:20.280] Sebab orang dah ada stigma [00:25:20.280 – 00:25:21.000] Tak ada brand tu [00:25:21.000 – 00:25:21.780] Sebab tu [00:25:21.780 – 00:25:22.720] Positioning ni penting [00:25:23.260 – 00:25:24.160] Kalau saya kata [00:25:24.160 – 00:25:25.220] Lace keropok-lace ni [00:25:25.220 – 00:25:26.240] Adalah keropok yang quality [00:25:26.240 – 00:25:27.240] Dan selama-lamanya [00:25:27.240 – 00:25:27.720] Kita akan ingat [00:25:27.720 – 00:25:28.800] Oh dia memang quality [00:25:28.800 – 00:25:30.620] Tapi quality dia dah drop lah [00:25:30.620 – 00:25:31.660] Haa macam tu pula orang cakap [00:25:32.260 – 00:25:33.260] Contoh brand China [00:25:33.260 – 00:25:33.780] Dia cakap apa [00:25:33.780 – 00:25:34.820] Oh brand China ni [00:25:34.820 – 00:25:35.480] Kau tengok lah [00:25:35.480 – 00:25:36.300] Lama-lama dia murah [00:25:36.300 – 00:25:37.960] Dia ada positioning dia [00:25:37.960 – 00:25:38.340] Di DNA [00:25:38.340 – 00:25:39.280] Macam brand Jepun lah [00:25:39.280 – 00:25:39.900] Dia jadi culture [00:25:39.900 – 00:25:40.900] Okay [00:25:40.900 – 00:25:41.440] Kita Jepun [00:25:41.440 – 00:25:41.900] KK [00:25:41.900 – 00:25:42.300] Nampak [00:25:42.300 – 00:25:43.440] So positioning ni [00:25:43.440 – 00:25:44.540] Dia macam permanent lah [00:25:44.540 – 00:25:45.360] Kalau nak tukar pun [00:25:45.360 – 00:25:46.140] Mungkin 10 tahun [00:25:46.140 – 00:25:48.160] Satu generasi kot nak tukar [00:25:48.160 – 00:25:49.380] Dia lambat sikit [00:25:49.380 – 00:25:50.360] Sebab itulah [00:25:50.360 – 00:25:51.360] Ada setengah mak ayah kita [00:25:51.360 – 00:25:52.720] Hospital mana lah [00:25:52.720 – 00:25:52.960] Okay [00:25:52.960 – 00:25:53.860] Pergi itulah [00:25:53.860 – 00:25:54.980] Hospital Glenagle [00:25:54.980 – 00:25:56.640] Dia adalah hospital favourite dia [00:25:56.640 – 00:25:57.920] Entah macam mana dia tahu [00:25:57.920 – 00:25:58.440] Sebab kata [00:25:58.440 – 00:25:59.620] Dulu ayah pergi [00:25:59.620 – 00:26:00.520] Dulu memang bagus [00:26:00.520 – 00:26:01.840] Ada soang Dr. Sulaiman [00:26:01.840 – 00:26:03.620] Wah Dr. Sulaiman mana pulak ni [00:26:03.620 – 00:26:05.980] Tapi macam itulah [00:26:05.980 – 00:26:07.600] Maksudnya satu generasi tu akan ingat [00:26:07.600 – 00:26:09.320] Jadi that's why [00:26:09.320 – 00:26:12.240] Sekarang ni bila awak tengok balik tutorial yang saya nak bagi awak ni [00:26:12.240 – 00:26:13.720] Tolong isikan [00:26:13.720 – 00:26:16.300] Sejujur-jujurnya awak nak position ke mana [00:26:16.300 – 00:26:17.400] Sebab benda ni sangat penting [00:26:17.940 – 00:26:19.580] Dan exercise ni nampak simple je [00:26:19.580 – 00:26:21.380] Tapi sebenarnya awak nak menghala ke mana [00:26:21.380 – 00:26:23.700] Awak kena menang satu kalah semua [00:26:23.700 – 00:26:25.400] Nanti bila investment dah masuk [00:26:25.400 – 00:26:26.900] Baru awak menang pada distribution [00:26:26.900 – 00:26:28.700] Ataupun tak payah menang pun distribution optional [00:26:28.700 – 00:26:29.940] Menang satu je [00:26:29.940 – 00:26:32.380] So dalam situasi yang ni saya boleh letak sini [00:26:32.380 – 00:26:34.440] Oh yang ni saya nak menang dia [00:26:36.220 – 00:26:37.540] 9 per 10 [00:26:38.440 – 00:26:38.920] Speed [00:26:38.920 – 00:26:40.620] Saya mungkin nak lambatkan sikit [00:26:40.620 – 00:26:41.860] Mungkin saya 6 [00:26:41.860 – 00:26:42.920] Patutlah aku tak boleh nak menang [00:26:42.920 – 00:26:44.020] Aku cuba nak deliver laju [00:26:44.020 – 00:26:45.140] Apa kata aku slowkan sikit [00:26:45.140 – 00:26:45.800] 4 per 10 [00:26:46.400 – 00:26:48.200] Harga pun aku nak mahalkan sikit lah [00:26:48.700 – 00:26:50.220] Aku nak buat harga aku ni [00:26:50.220 – 00:26:51.580] 4.5 per 10 [00:26:51.580 – 00:26:52.540] Nak kena mahalkan harga [00:26:52.540 – 00:26:53.420] Sebab awak nak naikkan quality [00:26:53.920 – 00:26:55.060] Mana nak datangnya [00:26:55.060 – 00:26:56.200] Bajet nak naikkan quality tu [00:26:56.200 – 00:26:57.000] Nak pilih tu kain [00:26:57.000 – 00:26:58.220] Nak tukar kain ke apa ke [00:26:58.220 – 00:26:59.080] Ikutlah apa-apa kan [00:26:59.080 – 00:27:00.360] Distribution sama [00:27:00.360 – 00:27:01.540] So nampak [00:27:01.540 – 00:27:03.340] Jadi exercise ni [00:27:03.340 – 00:27:05.020] Saya nak awak bincangkan [00:27:05.020 – 00:27:06.840] Borak dengan partner awak [00:27:07.580 – 00:27:09.400] Fikir sehari, dua hari [00:27:09.400 – 00:27:10.320] Kadang-kadang seminggu [00:27:10.320 – 00:27:11.620] Benda simple ni je [00:27:11.620 – 00:27:12.660] Benda simple ni je [00:27:12.660 – 00:27:13.560] Nak kena fikir [00:27:13.560 – 00:27:15.160] Sampai kadang-kadang seminggu [00:27:15.160 – 00:27:17.220] Sebab brand positioning ni adalah [00:27:17.220 – 00:27:19.220] Long term permanent [00:27:19.220 – 00:27:20.740] DNA yang awak nak carry [00:27:20.740 – 00:27:22.720] Awak nak menang kat mana dalam market [00:27:22.720 – 00:27:24.520] Menang pada harga murah [00:27:24.520 – 00:27:26.320] Menang pada harga quality [00:27:26.320 – 00:27:28.180] Menang pada kelajuan [00:27:28.180 – 00:27:29.520] Menang pada distribution [00:27:29.520 – 00:27:31.420] Dan bila awak dah faham benda ni [00:27:31.420 – 00:27:32.420] Barulah awak boleh [00:27:32.420 – 00:27:33.320] Buat dengan betul [00:27:33.320 – 00:27:34.720] Dan kalau saya summary kan [00:27:34.720 – 00:27:36.120] Sebelum saya habiskan video ni [00:27:36.740 – 00:27:37.720] Murah maksudnya [00:27:37.720 – 00:27:38.480] Awak nak target [00:27:38.480 – 00:27:40.080] Jadi brand yang paling murah [00:27:40.080 – 00:27:40.520] Regal-regal [00:27:40.520 – 00:27:40.920] Semua apa-apa [00:27:40.920 – 00:27:41.360] Murah [00:27:41.360 – 00:27:41.960] Harga murah [00:27:41.960 – 00:27:43.220] Lagi tinggi skor dia [00:27:43.220 – 00:27:43.940] Maksudnya lagi murah [00:27:43.940 – 00:27:44.640] Lagi rendah [00:27:44.640 – 00:27:45.840] Contohnya 1.10 [00:27:45.840 – 00:27:46.740] Maksudnya mahal gila [00:27:47.980 – 00:27:49.540] Awak kena tengok video seterusnya lah [00:27:49.540 – 00:27:50.740] Saya ada explain nanti pasal harga [00:27:50.740 – 00:27:52.160] Quality semua orang tahu [00:27:52.160 – 00:27:53.540] Quality awak nak menang pada [00:27:53.540 – 00:27:54.020] Quality [00:27:54.020 – 00:27:55.100] Customer satisfaction [00:27:55.100 – 00:27:56.200] Customer puas hati gila [00:27:56.200 – 00:27:57.800] Mungkin quality ni dah sedut [00:27:57.800 – 00:27:59.040] Contohnya kain ke [00:27:59.040 – 00:28:00.900] Quality of service ke [00:28:00.900 – 00:28:03.400] quality after sale, before sale ke dan sebagainya [00:28:03.400 – 00:28:04.860] tu quality [00:28:04.860 – 00:28:06.600] orang nak deliver pada quality, speed [00:28:06.600 – 00:28:09.040] speed ni kebiasaannya dia tak apply kepada [00:28:09.040 – 00:28:11.100] semua business, sebab banyak orang confused pasal speed [00:28:11.100 – 00:28:13.140] speed ni kebiasaannya business [00:28:13.140 – 00:28:14.880] service akan implement speed [00:28:14.880 – 00:28:17.120] tapi untuk product, speed ni [00:28:17.120 – 00:28:19.260] macam semua product ada speed yang samalah [00:28:19.260 – 00:28:21.200] ibarat by default, speed semua company [00:28:21.200 – 00:28:22.720] product mungkin 5 per 10 standard [00:28:22.720 – 00:28:25.300] tapi untuk company service, setuju tak [00:28:25.300 – 00:28:27.260] setuju, kalau saya nak buat renovation rumah [00:28:27.260 – 00:28:29.120] antara orang yang boleh [00:28:29.120 – 00:28:30.560] Deliver dalam masa sebulan [00:28:30.560 – 00:28:31.760] Renovation rumah saya siap [00:28:31.760 – 00:28:32.680] Versus tiga bulan [00:28:32.680 – 00:28:33.500] Mana saya nak pilih [00:28:34.130 – 00:28:35.020] Ambil lah yang sebulan [00:28:35.020 – 00:28:36.680] Tapi mestilah sebulan ni ada [00:28:36.680 – 00:28:37.480] Pro-encouns dia [00:28:37.480 – 00:28:38.080] Mungkin mahal [00:28:38.080 – 00:28:39.320] Mungkin tak kualiti [00:28:39.320 – 00:28:39.680] Nampak [00:28:39.680 – 00:28:40.920] So speed ni [00:28:40.920 – 00:28:42.720] Dia hanya apply kebiasaannya [00:28:42.720 – 00:28:44.000] Kepada business service [00:28:44.000 – 00:28:44.760] Sebab tu jangan pening [00:28:44.760 – 00:28:46.640] Kalau awak produk macam mana tuan [00:28:46.640 – 00:28:47.960] Saya tak tahu lah produk saya apa [00:28:47.960 – 00:28:49.480] Macam tu sama je lah [00:28:49.480 – 00:28:50.800] Kecuali produk awak ni [00:28:50.800 – 00:28:52.900] Oh produk pesaing saya [00:28:52.900 – 00:28:54.220] Kalau delivery [00:28:54.220 – 00:28:55.760] Kalau shipping [00:28:55.760 – 00:28:57.100] Tiga hari [00:28:57.100 – 00:28:58.780] Produk saya confirm satu hari [00:28:59.360 – 00:29:01.680] Maksudnya produk awak ada unfair advantage pada speed [00:29:01.680 – 00:29:03.420] Logistik awak sangat power [00:29:04.000 – 00:29:05.780] Sampai speed awak ni skor tinggi [00:29:05.780 – 00:29:06.580] Itu okey lah [00:29:06.580 – 00:29:08.020] Maksudnya produk ada juga speed [00:29:08.020 – 00:29:11.340] Speed ni adalah berapa cepat barang sampai [00:29:11.340 – 00:29:14.300] Berapa cepat service tu sampai [00:29:14.300 – 00:29:15.200] Service tu siap [00:29:15.200 – 00:29:15.940] Itu speed [00:29:17.180 – 00:29:21.020] Jadi speed ni pun ada yang orang menang pada speed [00:29:21.020 – 00:29:23.260] Dan last sekali adalah distribution [00:29:23.260 – 00:29:24.760] Senang ke susah dapat [00:29:24.760 – 00:29:26.060] Boleh tengok ni sekali lagi [00:29:26.980 – 00:29:28.920] Terpaling munah dapat adalah distribution [00:29:28.920 – 00:29:31.160] Maksudnya senang dapat tak? Banyak tak tempat [00:29:31.160 – 00:29:33.060] Available benda tu? So [00:29:33.060 – 00:29:35.420] Cheap terpaling murah, quality terpaling [00:29:35.420 – 00:29:37.380] Quality, speed [00:29:37.380 – 00:29:39.100] Terpaling cepat, terpaling cepat [00:29:39.100 – 00:29:41.220] Delivered service ataupun produk tersebut [00:29:41.220 – 00:29:43.060] Distribution, so jangan penting-penting pada [00:29:43.060 – 00:29:45.140] Buat exercise ni dan [00:29:45.140 – 00:29:47.360] Kita akan jumpa pada video yang seterusnya untuk [00:29:47.360 – 00:29:49.460] 3 positioning USP [00:29:49.460 – 00:29:50.840] Yang kita akan keluarkan dalam video [00:29:50.840 – 00:29:53.140] Yang seterusnya, semoga video ni bermanfaat [00:29:53.140 – 00:29:55.500] Dan inilah step pertama anda untuk mengubah [00:29:55.500 – 00:29:57.140] Kalau tersalah pun tak apa [00:29:57.140 – 00:29:58.080] Solat taubat balik [00:29:58.080 – 00:29:59.100] Tukar balik semua [00:29:59.100 – 00:30:00.860] Buat position ni yang betul [00:30:00.860 – 00:30:02.480] Kalau memang confirm dah tersalah [00:30:02.480 – 00:30:03.600] Terpaksa buat brand baru [00:30:03.600 – 00:30:05.160] Sub-brand ibaratnya [00:30:05.160 – 00:30:05.640] Okay [00:30:05.640 – 00:30:07.040] Jumpa dalam video yang seterusnya [00:30:07.040 – 00:30:07.860] Zas