Chapter 1 Sales VS Profit
Transkrip automatik asal · Pengecaman pertuturan automatik; setiap perkataan belum disahkan.
Chapter 1 Sales VS Profit Source: https://coachadib.com/module/6ac03b9a16378f7eac1c397d Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.000 – 00:00:04.140] Jom kita mulakan dengan topik yang pertama, Sales VS Profit. [00:00:04.440 – 00:00:05.000] Let's go guys. [00:00:05.300 – 00:00:11.120] Apa beza antara Sales VS Profit? [00:00:11.280 – 00:00:13.080] Ini ramai yang keliru. [00:00:13.200 – 00:00:18.760] Sebab awak kena tahu, Sales adalah fantasi. [00:00:19.360 – 00:00:21.180] Ini semua alam fantasi. [00:00:21.300 – 00:00:22.620] Alam tipu-tipu lah orang kata. [00:00:24.280 – 00:00:24.960] Fantasi. [00:00:24.960 – 00:00:30.260] Tapi, kalau profit, inilah sebenarnya dunia sebenar [00:00:30.260 – 00:00:34.380] Sebab tu saya suka kata, profit adalah reality [00:00:35.320 – 00:00:36.740] Contoh, saya beritahu awak [00:00:36.740 – 00:00:39.980] Ada dua orang lelaki yang buat bisnes [00:00:39.980 – 00:00:43.360] Orang A, dia punya bisnes dia ni [00:00:43.360 – 00:00:47.820] Profit, sale ambillah RM100,000 [00:00:49.000 – 00:00:51.600] Profit dia, cuba teka berapa [00:00:51.600 – 00:00:53.840] Profit dia ambillah RM30,000 [00:00:53.840 – 00:00:56.300] So, sale RM100,000 [00:00:56.300 – 00:00:58.040] Ada pula lelaki B [00:00:58.040 – 00:00:59.900] Ni orang yang seterusnya [00:00:59.900 – 00:01:02.080] Saya nak tanya awak, manakah lagi bagus [00:01:02.080 – 00:01:04.460] Kalau sale dia adalah [00:01:04.460 – 00:01:06.180] RM1,000,000 [00:01:06.920 – 00:01:08.540] Tapi profit dia [00:01:08.540 – 00:01:10.400] Ni kita ambil RM1,000,000 sebulan [00:01:10.400 – 00:01:12.080] RM30,000 [00:01:12.080 – 00:01:12.940] Sama [00:01:12.940 – 00:01:15.240] Maksudnya, sale RM100,000 [00:01:15.240 – 00:01:16.560] Profit RM30,000 [00:01:16.560 – 00:01:19.280] Sale RM1,000, profit pun RM30,000 [00:01:19.280 – 00:01:21.060] Mana bagus? Yang nikah [00:01:21.060 – 00:01:23.660] Yang nikah, yang nikah, yang nikah [00:01:23.660 – 00:01:26.700] Jawapan dia, yang ni tak bagus [00:01:26.700 – 00:01:29.720] Yang belah kiri A ni bagus [00:01:29.720 – 00:01:31.320] Kenapa guys? [00:01:31.640 – 00:01:35.480] Sebab yang ni kita panggil efficient [00:01:35.480 – 00:01:36.520] Efficient [00:01:37.340 – 00:01:39.540] Manakala yang belah kanan ni, kalau awak tengok [00:01:39.540 – 00:01:40.600] Dia tak bijak tau [00:01:40.600 – 00:01:42.060] Yang ni penat gila [00:01:42.060 – 00:01:45.120] Bayangkan, bila awak ada 1 juta seal [00:01:45.120 – 00:01:46.640] Sebulan contohnya [00:01:46.640 – 00:01:48.600] Maksudnya awak kena handle tantah [00:01:48.600 – 00:01:50.600] Ini equivalent of 10,000 customer [00:01:50.600 – 00:01:52.740] Ataupun 1,000 customer [00:01:52.740 – 00:01:54.160] Maksudnya ramailah orang kat sini [00:01:54.160 – 00:01:55.380] Awak nak kena serve [00:01:55.380 – 00:01:57.220] Manakala orang yang buat RM100,000 [00:01:57.220 – 00:01:57.940] Profit sama [00:01:57.940 – 00:01:59.780] Mungkin dia kena serve sebanyak [00:01:59.780 – 00:02:01.100] Mungkin 100 orang [00:02:01.100 – 00:02:02.540] Mungkin 300 orang [00:02:02.540 – 00:02:03.840] Nampak beza kat sini [00:02:03.840 – 00:02:05.680] So that's why lah [00:02:05.680 – 00:02:08.020] Kita jangan suka sale tinggi [00:02:08.020 – 00:02:09.560] Sale adalah fantasi [00:02:09.560 – 00:02:11.400] Profit adalah reality [00:02:11.400 – 00:02:13.040] Dan nak tahu sale ni [00:02:13.040 – 00:02:14.520] Kita sebenarnya nak go through magic number [00:02:14.520 – 00:02:15.380] Ni saya tunjuk sikit [00:02:15.380 – 00:02:16.940] Magic number ni apa guys [00:02:16.940 – 00:02:17.800] Ni magic number [00:02:17.800 – 00:02:20.420] Magic number ni [00:02:20.420 – 00:02:21.440] Kita akan go through [00:02:21.440 – 00:02:24.040] Daripada kiri ke kanan [00:02:24.040 – 00:02:25.520] Lepas tu ke bawah [00:02:25.520 – 00:02:27.440] Dan dalam magic number ni [00:02:27.440 – 00:02:29.060] Kita sebenarnya nak set dulu [00:02:29.060 – 00:02:31.180] Berapakah net profit nyawa nak capai [00:02:31.180 – 00:02:32.340] Sebab kita akan kira [00:02:32.340 – 00:02:33.320] Daripada net profit [00:02:33.320 – 00:02:34.220] Pergi pada Opax [00:02:34.220 – 00:02:35.260] Pergi pada Gross Profit [00:02:35.260 – 00:02:36.220] Pergi pada COGS [00:02:36.220 – 00:02:37.200] Pergi pada Sale [00:02:37.200 – 00:02:38.040] AOV [00:02:38.040 – 00:02:38.620] Monthly Customer [00:02:39.400 – 00:02:40.480] Sampai last sekali [00:02:40.480 – 00:02:41.540] Kita akan tahu satu benda [00:02:42.140 – 00:02:44.140] Berapakah daily customer yang awak kena ada [00:02:44.140 – 00:02:45.180] Inilah magic number [00:02:45.180 – 00:02:46.080] Saya nak tahu [00:02:46.080 – 00:02:48.260] Sehari aku kena close berapa ramai orang [00:02:48.260 – 00:02:49.840] Untuk aku capai net profit [00:02:49.840 – 00:02:54.940] So, jom kita tepuk dada, tanya target, awak nak net profit berapa? [00:02:55.380 – 00:02:59.660] Haa, ok. Untuk menjawab net profit ni guys, saya nak tunjuk macam ni. [00:02:59.880 – 00:03:08.400] Satu graf. Awak kena tahu, tujuh ceiling dalam bisnes. [00:03:10.730 – 00:03:15.170] So, dalam bisnes ni, especially dalam, bila nak buat sale, dia ada ceiling-ceiling dia tau. [00:03:15.430 – 00:03:16.570] Bagi saya ada tujuh ceiling. [00:03:17.070 – 00:03:19.430] Sheiling yang pertama, kita panggil ceiling 10k. [00:03:19.430 – 00:03:21.370] Dan shilling 10K ni [00:03:21.370 – 00:03:22.150] Ini adalah sale [00:03:22.150 – 00:03:24.390] Bila kita kata sale [00:03:24.390 – 00:03:26.470] Bila awak dengar je orang kata sale [00:03:26.470 – 00:03:28.550] Awak kena anggap profit dia 30% [00:03:28.550 – 00:03:29.930] Itu hukum alam dia [00:03:29.930 – 00:03:32.770] Katakanlah dia kata sale dia 100K [00:03:32.770 – 00:03:34.670] Always beranggapan [00:03:34.670 – 00:03:36.770] 30% adalah profit [00:03:36.770 – 00:03:38.230] Sebab ini adalah standard [00:03:38.230 – 00:03:40.190] Healthy profit [00:03:41.690 – 00:03:42.830] Ini profit [00:03:42.830 – 00:03:43.530] Yang ini sale [00:03:43.530 – 00:03:45.390] So, bayangkan sekarang ni [00:03:45.390 – 00:03:47.390] Awak nak buat sale 10K [00:03:48.150 – 00:03:50.130] Ataupun awak nak buat shilling yang seterusnya [00:03:50.130 – 00:03:51.770] Ini level 1 punya shilling [00:03:51.770 – 00:03:52.830] Ini level 2 [00:03:52.830 – 00:03:54.090] Level 2 30k [00:03:54.090 – 00:03:56.010] Kalau sale 30k [00:03:56.010 – 00:03:56.990] Maksudnya profit berapa? [00:03:57.410 – 00:03:59.570] Saya tulis dalam tulisan biru [00:04:00.170 – 00:04:00.690] 3k [00:04:00.690 – 00:04:01.390] Nampak? [00:04:01.770 – 00:04:03.310] Kalau sale awak 10,000 [00:04:03.310 – 00:04:04.330] Profit awak 3,000 [00:04:04.330 – 00:04:06.910] So adakah awak nak target profit 3,000? [00:04:07.430 – 00:04:08.550] Dia ikut orang sebenarnya guys [00:04:08.550 – 00:04:11.670] Dia tak boleh awak nak compare diri awak dengan orang lain [00:04:11.670 – 00:04:13.290] Mungkin saya tak nak lah profit 3,000 [00:04:13.290 – 00:04:14.870] Saya nak profit 100,000 sebulan [00:04:14.870 – 00:04:15.830] Minimum contohnya [00:04:15.830 – 00:04:20.630] Tapi untuk awal yang baru bermula, kita kena realistik sebab ini adalah tujuh shilling dalam bisnes [00:04:20.630 – 00:04:24.130] Shilling yang pertama RM10,000, shilling kedua RM30,000 [00:04:24.130 – 00:04:27.870] Shilling level yang ketiga adalah RM100,000 [00:04:27.870 – 00:04:32.050] Shilling yang keempat, level keempat adalah RM300,000 [00:04:32.710 – 00:04:38.470] Malakala shilling yang kelima adalah RM1,000,000 sale sebulan [00:04:38.470 – 00:04:41.150] Ini monthly ya, semua ini adalah sale sebulan [00:04:41.150 – 00:04:45.570] Malakala level yang keenam kita panggil RM3,000,000 sebulan [00:04:45.570 – 00:04:47.570] Level yang tertinggi level ketujuh [00:04:47.570 – 00:04:49.230] Sepuluh juta sebulan [00:04:49.230 – 00:04:51.210] So, kalau [00:04:52.170 – 00:04:53.310] Sale sepuluh ribu [00:04:53.310 – 00:04:55.750] Kita dah ada hukum alam tadi, tiga puluh persen [00:04:55.750 – 00:04:57.350] Kita anggap dia macam ni, ni standard lah [00:04:57.350 – 00:04:59.490] Ada yang untung 50, tapi realistically [00:04:59.490 – 00:05:01.030] 30% adalah sweet spot [00:05:01.970 – 00:05:03.690] Kalau tiga puluh ribu, untung berapa? [00:05:03.850 – 00:05:04.790] Untung sembilan K [00:05:04.790 – 00:05:07.410] Kalau seratus ribu, untung tiga puluh K [00:05:07.410 – 00:05:09.310] Kalau tiga ratus ribu [00:05:09.310 – 00:05:11.110] Untung dia adalah seratus K [00:05:12.170 – 00:05:13.030] Haa, nampak [00:05:13.030 – 00:05:15.230] Tiga puluh persen, oh bukan seratus K [00:05:15.230 – 00:05:16.350] 90K [00:05:17.650 – 00:05:18.250] 90K [00:05:18.250 – 00:05:19.470] Kalau 1 juta [00:05:19.470 – 00:05:20.230] Untung dia [00:05:21.170 – 00:05:21.770] 300K [00:05:21.770 – 00:05:23.390] Kalau 3 juta [00:05:23.390 – 00:05:24.170] Untung dia [00:05:25.290 – 00:05:25.890] 900K [00:05:25.890 – 00:05:27.070] Dia begitu guys [00:05:27.070 – 00:05:28.170] So senang je [00:05:28.170 – 00:05:29.310] Jadi sekarang ni [00:05:29.310 – 00:05:31.250] Awak nak untung berapa [00:05:31.250 – 00:05:32.370] Tolong be realistic [00:05:32.370 – 00:05:33.910] Bila saya kata [00:05:33.910 – 00:05:34.690] Profit [00:05:34.690 – 00:05:35.530] Net profit ni [00:05:35.530 – 00:05:36.690] Ada ramai orang yang dia [00:05:36.690 – 00:05:37.830] Oh saya nak 1 juta [00:05:37.830 – 00:05:38.390] Tak boleh [00:05:38.390 – 00:05:39.110] Tak boleh [00:05:39.110 – 00:05:40.530] Awak tak boleh skip level [00:05:40.530 – 00:05:42.470] Kalau awak nak net profit ni [00:05:42.470 – 00:05:44.430] Nanti banyak juga benda nak kena buat kat sini [00:05:44.430 – 00:05:46.030] Kita akan ulang beratas ke bawah [00:05:46.030 – 00:05:48.090] So, tepuk dada sekarang [00:05:48.090 – 00:05:49.610] Tanya cash flow awak [00:05:50.650 – 00:05:51.250] Anytime [00:05:51.930 – 00:05:53.210] Tanya pengalaman awak [00:05:53.210 – 00:05:54.390] Awak nak target berapa guys? [00:05:54.790 – 00:05:56.610] Awak nak target RM3,000 kah? [00:05:57.570 – 00:05:58.710] RM9,000 kah? [00:05:59.050 – 00:05:59.910] Awak nak target berapa? [00:06:00.350 – 00:06:02.350] So, dalam example yang saya nak buat [00:06:02.350 – 00:06:03.410] Dalam video yang seterusnya [00:06:03.410 – 00:06:06.450] Saya akan ambil example RM30,000 [00:06:06.450 – 00:06:08.990] Sebab bagi saya RM30,000 ni adalah [00:06:08.990 – 00:06:11.110] Paras yang tak terlampau tinggi [00:06:11.110 – 00:06:12.610] Tak terlampau rendah [00:06:12.610 – 00:06:14.390] Dia dalam sekitar level 3 [00:06:14.390 – 00:06:15.590] Boleh jelas [00:06:15.590 – 00:06:18.390] So inilah beza antara sale dan juga profit [00:06:18.390 – 00:06:21.170] Profit adalah untung bersih [00:06:21.170 – 00:06:23.950] Untung bersih lepas dah tolak semua kos [00:06:23.950 – 00:06:26.490] Malakala sale adalah jualan daripada customer [00:06:26.490 – 00:06:31.230] Biasanya kita panggil profit ni sebagai net profit [00:06:31.230 – 00:06:33.670] Lebih tepat adalah net profit [00:06:34.770 – 00:06:36.150] Before tax [00:06:36.150 – 00:06:37.730] Sebelum kita bayar tax [00:06:37.730 – 00:06:39.870] Before tax [00:06:41.250 – 00:06:42.090] NPBT [00:06:42.090 – 00:06:56.730] Ada yang sebut dia sebagai NPBT, ada yang sebut PAT, Net Profit After Tax NPAT, ni B, uruf B maksudnya dia B4, sebelum kita bayar cukai. [00:06:57.290 – 00:07:10.090] So, maksudnya betul-betul untung bersih. Ini lepas dah ambil kira segala benda ni, dah tolak dengan COGS ataupun cost product, dah tolak dengan kita punya cost overhead, OPEX. [00:07:10.090 – 00:07:11.970] OPEX ini adalah operational expenses [00:07:11.970 – 00:07:14.270] Maksudnya monthly overhead kita [00:07:14.270 – 00:07:16.610] Dah tolak dengan segala [00:07:16.610 – 00:07:18.430] Cost-cost tolak-tolak-tolak-tolak [00:07:18.430 – 00:07:20.450] Berapa net profit [00:07:20.450 – 00:07:22.170] Profit bersih yang kita dapat [00:07:22.170 – 00:07:23.210] Berapa [00:07:23.210 – 00:07:24.530] So itu adalah profit guys [00:07:24.530 – 00:07:26.550] Dan profit bukannya gaji tau [00:07:26.550 – 00:07:30.370] Gaji boss kita dah masukkan sekali dalam OPEX [00:07:30.370 – 00:07:33.270] Sini gaji awak dah kena masuk dalam gaji boss [00:07:33.270 – 00:07:33.770] Tapi tak apa [00:07:33.770 – 00:07:35.350] Yang ni kita akan go through kejap lagi [00:07:35.350 – 00:07:38.290] Tapi apa yang tujuan video pertama saya ni [00:07:38.290 – 00:07:39.090] Saya nak beritahu awak [00:07:39.090 – 00:07:40.950] berapa profit yang awak nak target [00:07:40.950 – 00:07:41.510] realistically [00:07:41.510 – 00:07:44.710] RM3,000, RM9,000, RM30,000, RM90,000 [00:07:44.710 – 00:07:47.670] RM300,000, RM900,000, RM3,000, RM3,000,000 [00:07:48.650 – 00:07:49.550] so dalam example kali ni [00:07:49.550 – 00:07:50.110] saya akan ambil [00:07:50.110 – 00:07:53.090] RM30,000 sebagai benchmark [00:07:53.090 – 00:07:55.130] iaitu mewakili RM100,000 sale [00:07:55.130 – 00:07:57.430] jom kita tengok dalam video yang seterusnya [00:07:57.430 – 00:07:57.930] Zaz