Split Test Strategy

Transkrip automatik asal · Pengecaman pertuturan automatik; setiap perkataan belum disahkan.

Split Test Strategy
Source: https://coachadib.com/module/6ac03b9fe0141c6257d66ba5
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.140 – 00:00:06.200] Video yang seterusnya, macam mana kita nak buat iklan yang convert? Jom saya explain, minta maaf, teknikal sikit.

[00:00:06.440 – 00:00:11.260] Kalau tadi kita dah belajar tentang convert FYP, especially yang view banyak-banyak ni.

[00:00:11.700 – 00:00:14.680] Yang view tak sampai seribu tu, saya tak FYP lah tu kan.

[00:00:14.860 – 00:00:18.080] Tapi kalau dah tu je video yang FYP ni, macam mana? At least better daripada tak ada.

[00:00:18.420 – 00:00:22.680] Tapi kalau boleh saya nak awak cari video-video yang tinggi sikit lah, yang view 3000 ke 5000 ke macam tu.

[00:00:23.100 – 00:00:26.400] Okay, bukan sebab awak dah convert jadi FYP, awak dah faham formula dia apa semua sekarang ni.

[00:00:26.400 – 00:00:29.040] Saya nak awak fahamkan pula

[00:00:29.040 – 00:00:30.440] Strategi run ads

[00:00:30.440 – 00:00:32.080] Okey, tadi saya dah explain

[00:00:32.080 – 00:00:33.440] Jom saya explain sekali lagi

[00:00:33.440 – 00:00:36.260] Ada 3 fungsi utama dalam iklan

[00:00:36.260 – 00:00:37.940] Pertama sekali kita nak buat orang ter

[00:00:37.940 – 00:00:39.200] Ter-stop scroll

[00:00:39.200 – 00:00:42.100] Ter-stop scroll, dia tak ada plan pun nak stop scroll

[00:00:42.100 – 00:00:44.080] Ini maksudnya hook awak menarik

[00:00:44.080 – 00:00:46.140] Hook depan video awak menarik

[00:00:46.140 – 00:00:47.980] Intro video awak selama 3

[00:00:48.580 – 00:00:50.400] Ketujuh saat sangat-sangat menarik

[00:00:50.400 – 00:00:51.880] Maksudnya depan menarik

[00:00:51.880 – 00:00:53.920] 3 saat tu menarik yang depan ni

[00:00:54.520 – 00:00:55.980] Hook ni, sebab itulah dia

[00:00:55.980 – 00:00:57.940] seksi. Tengok iklan je

[00:00:57.940 – 00:01:00.080] ter-stop scroll. Dia tak pernah

[00:01:00.080 – 00:01:01.840] rasa pun nak stop kat iklan lain

[00:01:01.840 – 00:01:03.620] tapi tiba iklan awak dia ter-stop.

[00:01:04.000 – 00:01:05.980] So, itu nombor satu. Nombor dua

[00:01:05.980 – 00:01:07.980] tak tahulah kenapa. Tiba-tiba

[00:01:07.980 – 00:01:09.420] ter-click link

[00:01:09.420 – 00:01:11.920] button ke, beg kuning ke, beg

[00:01:11.920 – 00:01:14.000] biru ke. Dia tahu iklan.

[00:01:14.380 – 00:01:16.200] Dia tengok atas tu sponsor

[00:01:16.200 – 00:01:17.880] dia tahu. Tapi, tah

[00:01:17.880 – 00:01:19.220] tak tahulah kenapa dia click juga.

[00:01:19.920 – 00:01:22.040] Okay. So, itu disebabkan biasanya

[00:01:22.040 – 00:01:24.000] offer awak menarik. Mungkin harga

[00:01:24.000 – 00:01:25.880] awak murah lah, seksi lah.

[00:01:25.980 – 00:01:28.900] offer menarik. Tapi offer menarik

[00:01:28.900 – 00:01:30.480] tak memenyebabkan orang beli.

[00:01:31.020 – 00:01:32.280] Haa, offer menarik

[00:01:32.280 – 00:01:34.180] belum tentu orang beli. Kebiasaannya orang

[00:01:34.180 – 00:01:36.140] beli sebab content

[00:01:36.140 – 00:01:38.100] trusted. Sebab itulah awak nak

[00:01:38.100 – 00:01:40.100] buat buy, terasa nak

[00:01:40.100 – 00:01:41.860] beli. Ini adalah makam

[00:01:41.860 – 00:01:43.600] paling tinggi dalam iklan.

[00:01:43.960 – 00:01:46.100] Maksudnya iklan tu nampak CTRL

[00:01:46.100 – 00:01:47.880] rendah, CTRL link rendah.

[00:01:48.180 – 00:01:50.020] Tapi tak tahulah kenapa convert. Orang

[00:01:50.020 – 00:01:52.080] beli juga. Rupanya lengkap elemen dia.

[00:01:52.520 – 00:01:53.760] Biar bosan tapi convert.

[00:01:54.240 – 00:01:55.880] Kadang-kadang kita nak buat iklan yang pendek

[00:01:55.880 – 00:01:57.740] sangat. Sampai tak ada elemen menjual.

[00:01:57.880 – 00:01:59.240] Tak ada elemen terasa nak beli.

[00:01:59.680 – 00:02:01.260] Sebab itulah tadi saya dah menggariskan

[00:02:01.260 – 00:02:03.700] point-point penting ni. Nak buat orang beli ni kena ada

[00:02:03.700 – 00:02:06.280] elemen I-U-W-T-O-U-A.

[00:02:07.520 – 00:02:09.760] So, first time tengok iklan

[00:02:09.760 – 00:02:11.740] je dah rasa nak beli produk atau service.

[00:02:11.820 – 00:02:12.720] Ini benda paling mahal.

[00:02:13.600 – 00:02:15.660] So, content tu trusted. Dan content ni

[00:02:15.660 – 00:02:17.440] janganlah pendek sangat. Ciri tu nama dia.

[00:02:17.840 – 00:02:19.620] Kalau dah terpaksa panjang, buat je lah

[00:02:19.620 – 00:02:21.840] panjang. Saya banyak kali buat iklan 3 minit,

[00:02:21.940 – 00:02:23.520] 5 minit, selama je. Kita buat

[00:02:23.520 – 00:02:27.480] sell 100, 200 ribu. Sejuta pun ada sebulan. Dengan konten

[00:02:27.480 – 00:02:30.440] yang panjang. Sebab kadang-kadang lagi panjang, orang yang nak

[00:02:30.440 – 00:02:33.400] beli ni lagi happy. Sebab dia lengkap. Masuk website tu dengan

[00:02:33.400 – 00:02:37.260] nak bayar je. Tak ada nak baca sales page kan. Dan bila dia

[00:02:37.260 – 00:02:39.460] whatsapp orang tu, terus nak bayar je. Tak ada dah. Dia nak

[00:02:39.460 – 00:02:42.960] tanya-tanya. Sebab dalam video tu lengkap sampai penuh dengan

[00:02:42.960 – 00:02:47.600] elemen. Rasa nak beli. Semua komplit. Okay. So, itu disebabkan

[00:02:47.600 – 00:02:50.380] konten kita trusted. Jangan terlampau fokus nak buat pendek

[00:02:50.380 – 00:02:53.060] sangat. Sebab tu saya tak suka kalau awak nak buat 30, 60 ni

[00:02:53.060 – 00:02:57.760] semua syirik. Ini semua salah. Ini semua salah. Ini semua

[00:02:57.760 – 00:03:00.720] menyebabkan awak jadi tak sub content pendek. Kononnya content

[00:03:00.720 – 00:03:03.680] pendek senanglah. Orang tengok. Orang tak tengok sampai habis.

[00:03:03.960 – 00:03:07.560] Habis tu movie 2 jam tengok pula sampai habis. Netflix yang 30

[00:03:07.560 – 00:03:10.520] episod tu elok pula awak tak tidur tengok. Dia bukan isu

[00:03:10.520 – 00:03:13.720] content panjang pendek. Isu content tak menarik. Itu je.

[00:03:14.420 – 00:03:18.520] So, apa pro and con dia? Organic dan juga paid ads. Organic

[00:03:18.520 – 00:03:20.480] branding, dia pro dia

[00:03:20.480 – 00:03:21.340] adalah dia barang free.

[00:03:22.300 – 00:03:24.520] Dia memang percuma. Kelebihan

[00:03:24.520 – 00:03:26.100] dia, dia long term solution.

[00:03:26.500 – 00:03:28.440] Awak kalau bina branding ni, orang memang

[00:03:28.440 – 00:03:30.300] akan ingat awak sampai bila-bila. Biasanya.

[00:03:30.800 – 00:03:32.220] Lambatlah nak lupa tu makan tahun.

[00:03:32.560 – 00:03:34.420] Masalah dia slow. Dia bukan

[00:03:34.420 – 00:03:36.620] senang. Kadang-kadang 3 bulan belum tentu

[00:03:36.620 – 00:03:38.900] awak ada 10,000 follower. Kadang-kadang

[00:03:38.900 – 00:03:40.580] kan awak kena bina brand sampai setahun

[00:03:40.580 – 00:03:42.480] dua tahun. Ikut orang lah. Kalau orang tu power

[00:03:42.480 – 00:03:44.460] 2-3 bulan pun dia dah keluar. Sebab dia

[00:03:44.460 – 00:03:46.280] bold. Dan yang paling tak best

[00:03:46.280 – 00:03:47.620] ada waktu dia unpredictable.

[00:03:47.620 – 00:03:49.300] tebal. Awak nak naikkan sale

[00:03:49.300 – 00:03:51.540] sejuta sebulan dengan personal branding

[00:03:51.540 – 00:03:53.500] semata-mata. Dengan organic branding. Kadang-kadang

[00:03:53.500 – 00:03:55.320] susah. Kempen raya.

[00:03:55.500 – 00:03:57.480] Takkan awak nak tunggu raya-ryp

[00:03:57.480 – 00:03:59.380] raya ni. Dah tak FYP. Dah raya

[00:03:59.380 – 00:04:01.320] awak tak menjaji pula. Dah baju tak habis stock.

[00:04:01.840 – 00:04:03.320] So, dia slow dan unpretable.

[00:04:03.700 – 00:04:05.480] Manakala iklan berbayar pula. Dia laju.

[00:04:06.120 – 00:04:06.980] Dia sangat

[00:04:06.980 – 00:04:09.060] unpretable. Tekan sale masuk

[00:04:09.060 – 00:04:10.860] off iklan, sale tak ada.

[00:04:11.120 – 00:04:13.280] Itu masalah dia pula. Sebab itulah

[00:04:13.280 – 00:04:14.780] dia laju dan sangat unpretable.

[00:04:15.120 – 00:04:17.040] Tapi masalah mahal. Awak cepat

[00:04:17.040 – 00:04:20.920] give up. Kalau awak tak pandiran iklan, cukup bakar seribu ringgit.

[00:04:21.020 – 00:04:23.820] Awak pun dah off iklan. Awak dah give up dah. Sebab awak kata

[00:04:23.820 – 00:04:27.420] tak jadilah. Facebook sekarang susah lah. TikTok sekarang dah

[00:04:27.420 – 00:04:31.220] mahal lah. Macam-macam lah alasan. Semua alasan kecuali satu

[00:04:31.220 – 00:04:33.700] je. Improve diri sendiri. Itu tak ada pula awak bagi alasan.

[00:04:33.840 – 00:04:36.160] Oh itulah saya yang tak improve. Konten saya tak menarik.

[00:04:36.660 – 00:04:40.120] Ada je alasan produk tak laku lah. Liman tak ada lah kan.

[00:04:40.420 – 00:04:43.760] Padahal orang lain elok je jual. Kenapa kita pula tak okay.

[00:04:43.760 – 00:04:45.380] so masalah dia

[00:04:45.380 – 00:04:46.020] dia expensive

[00:04:46.020 – 00:04:47.440] dan dia adalah

[00:04:47.440 – 00:04:48.420] short term solution

[00:04:49.900 – 00:04:51.340] jadi apa strategi dia

[00:04:51.340 – 00:04:51.820] carangan dia

[00:04:51.820 – 00:04:52.780] adalah always start

[00:04:52.780 – 00:04:53.320] first month

[00:04:53.320 – 00:04:54.380] dengan organic branding

[00:04:54.380 – 00:04:56.320] ini Adib 2026

[00:04:56.320 – 00:04:57.620] kalau awak jumpa

[00:04:57.620 – 00:04:59.180] Adib 2027

[00:04:59.180 – 00:04:59.680] eh

[00:05:00.420 – 00:05:02.280] awak jumpa Adib 2024 lain

[00:05:02.280 – 00:05:03.380] tahun ni 2025 kan

[00:05:03.380 – 00:05:05.800] ini Adib tahun 2025

[00:05:06.860 – 00:05:08.140] Adib tahun 2025

[00:05:08.140 – 00:05:09.420] sebab dia dah test

[00:05:09.420 – 00:05:10.460] memang power gila

[00:05:10.460 – 00:05:11.160] organic branding

[00:05:11.160 – 00:05:12.120] so saya akan cakap

[00:05:12.120 – 00:05:13.640] sebelum ni saya katakan

[00:05:13.640 – 00:05:15.440] X terus. Selama je saya nak buat

[00:05:15.440 – 00:05:17.360] sales 100k. Bulan pertama terus. Tapi

[00:05:17.360 – 00:05:19.220] saya tak suka dah sekarang. Sekarang ni

[00:05:19.220 – 00:05:21.100] saya always akan start

[00:05:21.100 – 00:05:22.780] first month organic dulu. Relax.

[00:05:23.320 – 00:05:25.220] Sebab kalau organic pun tak FYP

[00:05:25.220 – 00:05:26.980] maksudnya tak ada demand. Even

[00:05:26.980 – 00:05:29.220] content pun tak ada demand. Macam mana pula produk

[00:05:29.220 – 00:05:31.080] nak demand? Sebab sebelum orang

[00:05:31.080 – 00:05:32.860] beli. Orang lah boleh tumah. Orang lah.

[00:05:33.420 – 00:05:35.020] Sebelum orang beli

[00:05:35.020 – 00:05:37.160] product, orang beli

[00:05:37.160 – 00:05:39.060] content. Sebelum

[00:05:39.060 – 00:05:40.920] dia consume product, dia akan consume

[00:05:40.920 – 00:05:42.540] content dulu. Sebab tu orang kena faham.

[00:05:42.540 – 00:05:44.600] Kalau content awak

[00:05:44.600 – 00:05:45.500] Dia tak consume

[00:05:45.500 – 00:05:46.760] Maksudnya awak tak ada angle yang betul lah

[00:05:46.760 – 00:05:48.120] So senang je sekarang ni

[00:05:48.120 – 00:05:50.040] Split test organic branding

[00:05:50.040 – 00:05:51.340] Sebab tu nama dia

[00:05:51.340 – 00:05:52.840] Organic branding

[00:05:52.840 – 00:05:54.720] Bukannya organic content

[00:05:54.720 – 00:05:54.940] Tak

[00:05:54.940 – 00:05:56.480] Awak tengah buat branding

[00:05:56.480 – 00:05:57.840] Sebab tu saya kata tadi dah

[00:05:57.840 – 00:05:59.760] Kita bukan buat video joget

[00:05:59.760 – 00:06:02.760] Kita buat video yang ada value

[00:06:02.760 – 00:06:03.440] Moment

[00:06:03.440 – 00:06:04.980] Sebab tu lah dia akan jadi branding

[00:06:04.980 – 00:06:06.400] Kalau awak joget

[00:06:06.400 – 00:06:07.220] Setahun joget

[00:06:07.220 – 00:06:08.140] Orang masih tak kenal awak siapa

[00:06:08.140 – 00:06:09.920] Siapa tak ada seorang

[00:06:09.920 – 00:06:11.980] Minah perempuan Honda tu

[00:06:11.980 – 00:06:13.900] yang jaga joget tu. Cantik lah

[00:06:13.900 – 00:06:15.720] tapi tak tahu lah

[00:06:15.720 – 00:06:17.600] bagus ke tak. Dia follow awak

[00:06:17.600 – 00:06:19.460] sebab awak cun je. Itu je.

[00:06:19.900 – 00:06:21.400] Kita tak nak tak macam tu eh. Kita nak

[00:06:21.400 – 00:06:23.500] sebab awak trusted. Okay so

[00:06:24.420 – 00:06:25.400] awak nak kena

[00:06:26.000 – 00:06:27.400] jadikan first month awak

[00:06:27.400 – 00:06:29.480] adalah buat branding dulu.

[00:06:29.560 – 00:06:35.540] Dapatkan momentum dulu. Lepas tu

[00:06:35.540 – 00:06:36.420] awak akan delay kan.

[00:06:37.320 – 00:06:39.100] Untuk second month awak akan delay

[00:06:39.100 – 00:06:41.080] barulah awak start buat

[00:06:41.080 – 00:06:43.300] yang ni content FYP

[00:06:43.820 – 00:06:45.460] yang ni. Barulah awak start yang ni

[00:06:45.460 – 00:06:50.060] So, that's why kita macam kadang-kadang terpaksa sengaja meng-delaykan sikit.

[00:06:50.900 – 00:06:55.640] Delaykan second month barulah kita guna FYP content sebagai iklan kita.

[00:06:55.920 – 00:06:57.340] Dia panggil sebagai pain killer.

[00:06:57.920 – 00:06:59.880] Pain killer kita adalah yang ni.

[00:07:00.600 – 00:07:03.640] Okay, so macam mana cara kita nak buat benda ni?

[00:07:03.920 – 00:07:06.440] Sebab organic branding adalah total cure.

[00:07:06.820 – 00:07:09.380] Kalau awak buat organic branding, dia adalah cure keseluruhan.

[00:07:10.600 – 00:07:13.560] Masalahnya, bila awak buat paid ads mata-mata

[00:07:13.560 – 00:07:15.460] Stop iklan, stop sale

[00:07:15.460 – 00:07:16.080] Kita tak nak

[00:07:16.080 – 00:07:17.680] So, saya nak awak buat macam ni

[00:07:18.160 – 00:07:19.640] Contoh, kalau saya buat satu graf

[00:07:22.730 – 00:07:26.650] Awak bina organic branding, organic branding, organic branding, organic branding

[00:07:26.650 – 00:07:27.770] Dia akan naik sama-lamanya

[00:07:27.770 – 00:07:30.650] Dia akan naik sikit demi sikit demi sikit demi sikit

[00:07:30.650 – 00:07:33.110] Tapi sekali-sekala, awak nak push sale

[00:07:33.750 – 00:07:34.870] Boom, tekan ads sikit

[00:07:36.430 – 00:07:37.630] Boom, tekan ads sikit

[00:07:37.630 – 00:07:38.570] Dia macam tu

[00:07:38.570 – 00:07:40.470] Sebab ads ni, dia adalah booster

[00:07:40.470 – 00:07:41.470] Dia biasanya kempen

[00:07:41.470 – 00:07:42.390] Ikut situasi

[00:07:42.390 – 00:07:43.930] Ada time awak nak push

[00:07:43.930 – 00:07:45.910] Ada time awak tak ada plan nak push dia

[00:07:45.910 – 00:07:46.630] Macam tu eh

[00:07:46.630 – 00:07:47.370] Dan

[00:07:47.370 – 00:07:48.710] Kalau kita tengok lagi kat sini

[00:07:48.710 – 00:07:50.050] Kita ada 3 fasa

[00:07:50.050 – 00:07:50.830] Bila kita buat iklan

[00:07:51.670 – 00:07:53.090] Fasa bila buat iklan ni

[00:07:53.090 – 00:07:53.990] Fasa pertama

[00:07:53.990 – 00:07:54.690] Dipanggil sebagai

[00:07:54.690 – 00:07:55.910] Fasa split test

[00:07:56.450 – 00:07:57.410] Split test ni

[00:07:57.410 – 00:07:58.010] Maksudnya kita nak

[00:07:58.010 – 00:07:58.730] Testing lah

[00:07:58.730 – 00:08:00.090] Walaupun awak dah

[00:08:00.090 – 00:08:00.970] Free testing

[00:08:00.970 – 00:08:02.230] Dekat FYP

[00:08:02.230 – 00:08:04.210] Awak still nak kena test juga

[00:08:04.210 – 00:08:04.870] Dekat ads

[00:08:04.870 – 00:08:06.130] Takut-takut tak ok

[00:08:06.130 – 00:08:07.790] Tapi kebiasaannya lah eh

[00:08:07.790 – 00:08:09.450] Sebab kita dah test sini FYP

[00:08:09.450 – 00:08:10.290] Sini pun biasanya

[00:08:10.290 – 00:08:12.510] InsyaAllah. Kalau 10 iklan tu

[00:08:12.510 – 00:08:14.450] saya berani yakin lah. 6 ke 7

[00:08:14.450 – 00:08:16.430] akan convert. Sebab dia dah proven

[00:08:16.430 – 00:08:18.530] dekat FYP. Jarang lah tak jadi kat sini.

[00:08:19.010 – 00:08:20.670] Kecuali awak punya FYP ni

[00:08:20.670 – 00:08:22.350] FYP tanpa sebab ke sebab

[00:08:22.350 – 00:08:24.290] tak tahulah mungkin something ke apa kan.

[00:08:24.550 – 00:08:25.770] Tapi biasanya akan jadi.

[00:08:26.790 – 00:08:28.610] Split test adalah fasa mencari

[00:08:28.610 – 00:08:30.530] winning ads. Manakala scale up adalah

[00:08:30.530 – 00:08:32.570] fasa naikkan bajet

[00:08:32.570 – 00:08:34.650] iklan. Awak nak kena naikkan

[00:08:34.650 – 00:08:36.130] bajet iklan secara berperingkat.

[00:08:36.390 – 00:08:38.190] Bukan main bajet. Bukan main naik je.

[00:08:38.330 – 00:08:39.170] Dia kena naik sikit-sikit.

[00:08:39.170 – 00:08:40.890] Ada strategi dia

[00:08:40.890 – 00:08:41.470] Jangan saya share

[00:08:41.470 – 00:08:43.150] Nombor tiga pula adalah

[00:08:43.150 – 00:08:43.750] Scale down

[00:08:43.750 – 00:08:45.590] Maksudnya iklan yang tak perform

[00:08:45.590 – 00:08:46.990] Awak takkan nak off terus

[00:08:46.990 – 00:08:48.590] Dia pernah berjasa dengan awak

[00:08:48.590 – 00:08:49.750] Tiga bulan berjasa

[00:08:49.750 – 00:08:50.830] Memberikan sale

[00:08:50.830 – 00:08:52.770] Takkan awak nak buang dia macam tu je

[00:08:52.770 – 00:08:53.790] Ibaratnya lah kan

[00:08:53.790 – 00:08:54.910] So that's why

[00:08:54.910 – 00:08:56.470] Iklan yang pernah perform

[00:08:56.470 – 00:08:57.630] Yang awak dah scale up

[00:08:57.630 – 00:08:58.610] Naikkan bajet

[00:08:58.610 – 00:09:00.090] Takkan awak terus off

[00:09:00.090 – 00:09:01.030] Scale down sikit

[00:09:01.030 – 00:09:02.370] Scale down sikit

[00:09:02.370 – 00:09:03.510] Scale down sikit

[00:09:03.510 – 00:09:05.110] Sebab awak kena faham

[00:09:05.110 – 00:09:06.710] Dia content ni

[00:09:06.710 – 00:09:08.110] Dia macam ni

[00:09:08.110 – 00:09:08.710] Dia macam

[00:09:08.710 – 00:09:10.190] ni content

[00:09:10.190 – 00:09:14.530] ataupun kita punya video lah

[00:09:14.530 – 00:09:14.950] content

[00:09:15.830 – 00:09:18.750] tak salah video ke gambar ke

[00:09:18.750 – 00:09:20.250] kat sini adalah

[00:09:20.250 – 00:09:24.090] demand, kat sini adalah

[00:09:24.090 – 00:09:24.690] supply

[00:09:25.970 – 00:09:27.370] supply maksudnya apa?

[00:09:27.730 – 00:09:30.070] berapa banyak view yang awak bagi

[00:09:30.590 – 00:09:31.910] ni berapa banyak

[00:09:31.910 – 00:09:33.390] orang yang berminat

[00:09:35.860 – 00:09:38.540] kadang-kadang awak terlebih

[00:09:38.540 – 00:09:40.580] supply, bila awak terlebih

[00:09:40.580 – 00:09:42.360] supply, maksudnya awak tertekan

[00:09:42.360 – 00:09:43.480] Ads terlampau tinggi

[00:09:43.480 – 00:09:44.760] Demand rupanya tak

[00:09:44.760 – 00:09:45.740] Tak sama

[00:09:45.740 – 00:09:46.260] Dia tak align

[00:09:46.260 – 00:09:48.740] So menyebabkan iklan awak jadi mahal

[00:09:48.740 – 00:09:50.320] Contohnya demand awak kat sini

[00:09:50.320 – 00:09:52.040] Tapi awak supply dekat sini

[00:09:52.040 – 00:09:53.900] Awak tekan ads tinggi sangat

[00:09:53.900 – 00:09:54.920] Padahal content awak

[00:09:54.920 – 00:09:55.760] Tentang dia penetrate dah

[00:09:55.760 – 00:09:56.080] Audience

[00:09:56.080 – 00:09:58.200] Yang berminat dengan content awak

[00:09:58.200 – 00:09:59.040] Video awak tu

[00:09:59.040 – 00:10:00.540] Hanya ada 10,000 audience

[00:10:00.540 – 00:10:01.400] Dia pada satu masa

[00:10:01.400 – 00:10:02.420] Jadi iklan

[00:10:02.420 – 00:10:03.460] Expand yang awak tertekan

[00:10:03.460 – 00:10:04.400] Mungkin RM30 je

[00:10:05.060 – 00:10:06.500] Contohnya video awak tu padu

[00:10:06.500 – 00:10:08.800] So dia boleh penetrate lagi audience

[00:10:08.800 – 00:10:09.220] Sebab

[00:10:09.220 – 00:10:10.760] Kita boleh design

[00:10:10.760 – 00:10:11.760] Audience ni macam ni tau

[00:10:11.760 – 00:10:13.000] Kalau saya design audience ni

[00:10:13.000 – 00:10:15.180] Dia ada tiga jenis bulatan

[00:10:16.120 – 00:10:16.760] Bulat

[00:10:17.660 – 00:10:18.920] Lepas tu kita ada

[00:10:20.120 – 00:10:20.960] Bulat lagi

[00:10:21.640 – 00:10:23.300] Awak kena bayangkan macam ni lah audience

[00:10:23.300 – 00:10:26.180] Lepas tu dia ada bulat yang lagi besar

[00:10:26.180 – 00:10:27.040] Okay, ini apa?

[00:10:27.320 – 00:10:29.540] Ini adalah cold audience

[00:10:29.540 – 00:10:34.640] Yang biru ni apalah adalah

[00:10:34.640 – 00:10:36.080] Warm audience

[00:10:36.080 – 00:10:37.000] Dia suam sikit

[00:10:39.940 – 00:10:42.380] Lepas tu yang merah ni pula adalah

[00:10:42.380 – 00:10:43.740] Hot audience

[00:10:44.460 – 00:10:46.140] Setiap kali awak run ads

[00:10:46.140 – 00:10:48.320] tak kisahlah dekat Facebook ke Meta ke mana-mana

[00:10:48.980 – 00:10:49.940] platform provider

[00:10:49.940 – 00:10:52.020] semua dia akan terus run ads tu

[00:10:52.020 – 00:10:53.860] dekat sini. Boom. Dia akan buat

[00:10:53.860 – 00:10:55.780] dekat sini terus. Ada kalah hijau?

[00:10:55.920 – 00:10:57.980] Tak ada? Cari hijau dekat luar.

[00:10:58.640 – 00:11:00.000] Dia akan terus run ads dekat sini.

[00:11:01.280 – 00:11:02.040] Dekat sini

[00:11:02.040 – 00:11:03.640] tengah-tengah ni. Dan

[00:11:03.640 – 00:11:05.640] apabila konten awak tak cukup tajam

[00:11:05.640 – 00:11:07.780] contoh eh. Awak bayangkan konten ni macam

[00:11:07.780 – 00:11:10.060] pisau. Ada konten

[00:11:10.060 – 00:11:11.220] yang tajam gila.

[00:11:11.760 – 00:11:13.240] Ada konten yang dia macam

[00:11:13.240 – 00:11:15.640] tumpul sikit. Awak bayangkan macam tu.

[00:11:16.140 – 00:11:19.320] Ada pula content yang memang, memang tumpul lah.

[00:11:19.760 – 00:11:21.760] Kan, nak cakap pun malu lah.

[00:11:22.240 – 00:11:28.200] Jadi, apabila awak run ads, ada iklan yang dia sangat tajam sampai dia boleh tembus.

[00:11:28.420 – 00:11:29.180] Hot dia tembus.

[00:11:29.500 – 00:11:31.120] Walaupun audience hot ni tak banyak.

[00:11:31.300 – 00:11:34.240] Mungkin dekat dalam Malaysia audience hot ni hanya ada, kita lukis lah.

[00:11:34.340 – 00:11:41.760] Contohnya audience hot ni ada, saya ambil average, 100k lah.

[00:11:42.700 – 00:11:43.500] 100k orang.

[00:11:45.700 – 00:11:47.460] audience yang warm ni pula

[00:11:47.460 – 00:11:48.420] mungkin adalah

[00:11:49.740 – 00:11:50.860] 500 ribu

[00:11:52.110 – 00:11:53.150] orang

[00:11:54.350 – 00:11:55.770] audience yang cold ni pula

[00:11:55.770 – 00:11:56.850] dia lagi besar lah

[00:11:56.850 – 00:11:58.650] mungkin 5 juta

[00:11:58.650 – 00:12:01.910] so awak kena bayangkan

[00:12:02.570 – 00:12:03.850] iklan kita sebenarnya

[00:12:03.850 – 00:12:04.770] bila awak run

[00:12:04.770 – 00:12:05.790] dia akan pusing dekat

[00:12:05.790 – 00:12:07.390] 100 ribu orang yang sama je

[00:12:07.390 – 00:12:09.070] walaupun awak subuh lah

[00:12:09.070 – 00:12:10.290] tukar audience macam mana

[00:12:10.290 – 00:12:11.230] sekarang ni lagi lah

[00:12:11.230 – 00:12:12.350] dengan Facebook

[00:12:12.350 – 00:12:13.070] dia dah buat

[00:12:13.070 – 00:12:14.070] audience pun dah

[00:12:14.070 – 00:12:14.890] tak boleh nak setting dah

[00:12:14.890 – 00:12:15.970] TikTok lagi lah

[00:12:15.970 – 00:12:17.070] setting bodoh-bodoh je

[00:12:17.070 – 00:12:42.670] Dia akan cari. So, dia akan personalize kreatif by individu. Contohnya kreatif A akan pergi dekat orang A. Kreatif B, dia akan pergi dekat orang B. Dia ikut kreatif sebenar. Dia ikut video tu sendiri. Kalau video tu topik dia cakap pasal pregnancy, dia kan pergi dekat orang pregnancy. Dia ikut kreatif masing-masing. Kreatif ataupun video tersebut.

[00:12:42.670 – 00:12:45.210] Jadi ada setengah video pula yang dia

[00:12:46.110 – 00:12:47.290] Macam video ni katalah

[00:12:47.290 – 00:12:48.590] Macam ni maksudnya video ni tumpul lah

[00:12:48.590 – 00:12:50.550] Dia hanya pergi sampai dekat sini je

[00:12:50.550 – 00:12:51.350] Lepas tu dia lah mati

[00:12:51.350 – 00:12:52.710] Maksudnya iklan dah fatigue

[00:12:52.710 – 00:12:54.470] Iklan dia panggil sebagai

[00:12:56.190 – 00:12:57.350] Ads fatigue

[00:12:57.950 – 00:13:00.070] Ads fatigue ni maksudnya iklan tu penat

[00:13:00.070 – 00:13:02.310] Iklan dah start penat

[00:13:02.310 – 00:13:03.910] Maksudnya dia dah tak boleh nak tembus lah

[00:13:03.910 – 00:13:05.510] Jadi bila awak faham

[00:13:05.510 – 00:13:07.270] Ada setengah iklan memang power

[00:13:07.270 – 00:13:09.350] Yang bercakap pun ustaz

[00:13:09.350 – 00:13:11.370] Yang bercakap pun memang senang dengar

[00:13:11.370 – 00:13:13.350] Dan topik dia pun hangat

[00:13:13.350 – 00:13:15.890] Sampai tembus audience tu

[00:13:15.890 – 00:13:16.430] Maksudnya

[00:13:16.430 – 00:13:18.350] Awak membeli spend sehari

[00:13:18.350 – 00:13:20.030] RM100, RM100

[00:13:20.030 – 00:13:20.490] Eh ok

[00:13:20.490 – 00:13:22.410] Spend lagi RM1,000 sehari

[00:13:22.410 – 00:13:23.150] Weh ok

[00:13:23.150 – 00:13:24.150] Spend pula

[00:13:24.150 – 00:13:25.570] Dah sampai spend RM3,000 sehari

[00:13:25.570 – 00:13:26.390] Wish ok

[00:13:26.390 – 00:13:28.250] Sampai sini mati

[00:13:28.970 – 00:13:29.530] Holamak

[00:13:29.530 – 00:13:30.850] Audience awak ni

[00:13:30.850 – 00:13:32.090] Sampai dia dah penetrate

[00:13:32.090 – 00:13:33.170] Sampai ke call audience

[00:13:33.170 – 00:13:34.270] Menyebabkan

[00:13:34.270 – 00:13:35.070] Tengok view dia

[00:13:35.070 – 00:13:35.970] RM3,000,000

[00:13:35.970 – 00:13:37.050] RM3,000,000 orang tengok

[00:13:37.050 – 00:13:37.810] Pernah tak tengok iklan

[00:13:37.810 – 00:13:39.010] Yang run setahun

[00:13:39.010 – 00:13:39.470] Tak stop

[00:13:40.030 – 00:13:40.790] Sebab apa?

[00:13:40.890 – 00:13:41.230] Relevant

[00:13:41.230 – 00:13:43.210] Tapi bila iklan tu tak relevan

[00:13:43.210 – 00:13:44.550] Awak dropkan bajet dia

[00:13:44.550 – 00:13:48.050] Awak kena maintain dekat demand and supply punya platform

[00:13:48.050 – 00:13:50.450] So bila awak run iklan

[00:13:50.450 – 00:13:51.270] Kadang-kadang

[00:13:51.270 – 00:13:52.610] Contoh lah iklan awak ni

[00:13:53.990 – 00:13:55.210] Biasa-biasa lah

[00:13:55.210 – 00:13:58.030] Dia run sampai dekat sini

[00:13:58.030 – 00:13:58.930] Eh mati dah

[00:13:58.930 – 00:14:00.310] Mati dah kat situ

[00:14:00.310 – 00:14:01.690] Sebab apa dia tak tahan lama

[00:14:01.690 – 00:14:05.150] Dia adalah iklan yang keupayaan

[00:14:05.150 – 00:14:07.050] Ataupun dia panggil scalability

[00:14:07.050 – 00:14:08.450] Content scalability

[00:14:08.450 – 00:14:10.130] Content tu tak scalable

[00:14:10.130 – 00:14:12.070] Dia tak boleh penetrate audiens yang besar.

[00:14:12.350 – 00:14:17.830] Sampai dekat orang yang berusia 30-an berminat, 40-an dah korang berminat, 50-an dah tak ada sama berminat dah.

[00:14:18.390 – 00:14:21.810] Tapi ada pula iklan yang muda, tua, semua berminat.

[00:14:22.010 – 00:14:23.110] Sampailah sini, please perform.

[00:14:23.490 – 00:14:24.470] Itulah iklan yang power.

[00:14:24.690 – 00:14:29.170] That's why awak kena anggap split test ni adalah proses mencari Ramli.

[00:14:29.870 – 00:14:31.990] Dia nak kena cari iklan yang perform.

[00:14:32.390 – 00:14:36.050] Sebab itulah awak kena faham betul-betul split test, scale up dan juga scale down.

[00:14:36.430 – 00:14:37.210] Okay, next pula.

[00:14:38.310 – 00:14:40.370] kita fahamkan pula konsep iklan

[00:14:40.370 – 00:14:42.490] ok, bila awak nak split test

[00:14:42.490 – 00:14:43.910] tengok ya, ni adalah split test

[00:14:43.910 – 00:14:46.090] split test ni mencari iklan yang perform

[00:14:46.090 – 00:14:47.810] ok, jom saya zoom kat belah bawah ni pula

[00:14:49.250 – 00:14:50.430] ok, nak nak

[00:14:50.430 – 00:14:54.270] boleh tak, boleh kot

[00:14:54.270 – 00:15:02.970] saya zoom macam ni lah, nampak kan

[00:15:03.630 – 00:15:05.470] ok, saya nak fokus kat sini

[00:15:05.470 – 00:15:06.370] sebab dia kecil sangat

[00:15:06.970 – 00:15:08.710] ok, nampak ni, bawah ni

[00:15:09.530 – 00:15:10.830] split test ni adalah

[00:15:10.830 – 00:15:13.030] proses testing iklan, iklan ni guys

[00:15:13.030 – 00:15:14.890] kita test dia 3 hari sahaja

[00:15:14.890 – 00:15:17.530] Kalau 3 hari berturut-turut tak ok

[00:15:17.530 – 00:15:18.390] Contoh macam ni

[00:15:18.390 – 00:15:19.470] Hari pertama tak ok

[00:15:19.470 – 00:15:20.370] Hari kedua tak ok

[00:15:20.370 – 00:15:21.230] Hari ketiga tak ok

[00:15:21.230 – 00:15:22.150] Kita off iklan dia

[00:15:22.150 – 00:15:23.310] Hari pertama ok

[00:15:23.310 – 00:15:24.750] Hari kedua tak ok

[00:15:24.750 – 00:15:25.050] Tak ok

[00:15:25.050 – 00:15:25.430] Tak ok

[00:15:25.430 – 00:15:26.270] Off iklan

[00:15:26.270 – 00:15:27.670] Walaupun hari pertama ok

[00:15:27.670 – 00:15:29.250] Hari pertama tak ok

[00:15:29.250 – 00:15:29.910] Kedua ok

[00:15:29.910 – 00:15:30.710] Ketiga tak ok

[00:15:30.710 – 00:15:31.050] Tak ok

[00:15:31.050 – 00:15:31.410] Tak ok

[00:15:31.410 – 00:15:33.350] Yang ni pun kita kena off iklan dia

[00:15:34.010 – 00:15:34.790] Sebab apa

[00:15:34.790 – 00:15:36.650] Dia still 3 hari berturut-turut

[00:15:36.650 – 00:15:37.690] So ini hukum alam lah

[00:15:37.690 – 00:15:39.790] Dalam keadaan 10,000 impression

[00:15:39.790 – 00:15:41.450] So kalau awak faham benda ni

[00:15:41.450 – 00:15:43.470] Nak buat 10,000 impression ni

[00:15:43.470 – 00:15:45.530] Kenalah spend X besar sikit

[00:15:45.530 – 00:15:46.490] Tak boleh lah RM10

[00:15:46.490 – 00:15:49.030] Sebab RM10 ni

[00:15:50.170 – 00:15:50.850] Biasanya

[00:15:50.850 – 00:15:52.670] RM10 ni equal

[00:15:52.670 – 00:15:53.890] 1000 impression

[00:15:53.890 – 00:15:56.770] So kalau awak RM10 sehari

[00:15:58.010 – 00:15:59.650] Katalah darab dengan 3 hari

[00:15:59.650 – 00:16:01.910] 3 hari baru 3000 impression

[00:16:01.910 – 00:16:04.010] So maksudnya awak tak cukup matang lah

[00:16:04.010 – 00:16:06.350] Bila kita nak kata iklan tu perform tak perform

[00:16:06.350 – 00:16:08.830] Saya nak ada 10 ribu impression

[00:16:08.830 – 00:16:10.910] Ini baru dipanggil iklan yang matang

[00:16:10.910 – 00:16:12.730] Contoh awak tanya satu Malaysia

[00:16:13.210 – 00:16:14.190] Saya handsome tak?

[00:16:14.390 – 00:16:15.110] Awak tanya 10 orang.

[00:16:15.290 – 00:16:15.690] Handsome?

[00:16:15.830 – 00:16:16.610] Tak matang lah.

[00:16:16.770 – 00:16:17.830] 10 orang tu kan awak nak buat.

[00:16:18.690 – 00:16:19.930] Cepat awak tanya 10,000 orang.

[00:16:20.070 – 00:16:21.450] Uish, 10,000 kata awak handsome.

[00:16:21.550 – 00:16:22.010] Barulah handsome.

[00:16:22.310 – 00:16:23.430] Itulah maksudnya split test.

[00:16:23.850 – 00:16:25.810] Bagi kepada audiens yang mencukupi.

[00:16:25.910 – 00:16:27.350] Saya cadangkan 10,000 impression.

[00:16:27.830 – 00:16:29.130] Kalau awak tekan besar macam mana?

[00:16:29.350 – 00:16:33.110] Contohnya awak tekan sehari RM100.

[00:16:34.250 – 00:16:36.870] RM100 kan dapat 10,000 impression terus tuan.

[00:16:36.950 – 00:16:37.850] Tak okey ke macam ni?

[00:16:38.050 – 00:16:39.610] Jawapan dia pun tak okey juga.

[00:16:40.050 – 00:16:41.030] Jangan lebih sangat.

[00:16:41.030 – 00:16:43.830] Sebab takkanlah baru sehari tak okey awak nak off

[00:16:43.830 – 00:16:44.970] Awak kena faham

[00:16:44.970 – 00:16:46.910] Bangun pagi, buka mata

[00:16:46.910 – 00:16:48.110] Eh, banjir

[00:16:48.110 – 00:16:49.050] Lain emosi kita

[00:16:49.050 – 00:16:50.450] Bangun pagi, buka mata

[00:16:50.450 – 00:16:52.090] Eh, dapat government RM100

[00:16:52.090 – 00:16:54.990] Behavior manusia setiap hari lain-lain

[00:16:54.990 – 00:16:57.270] Sebab tu awak nak ada at least 3 hari

[00:16:57.270 – 00:16:58.950] So tak naklah spend besar sangat

[00:16:58.950 – 00:17:00.410] Tak nak spend sikit sangat

[00:17:00.410 – 00:17:02.250] Kebiasaannya kita spend sehari

[00:17:02.250 – 00:17:04.030] Kalau iklan yang CPM

[00:17:04.030 – 00:17:06.650] CPM ni adalah cost per mile

[00:17:06.650 – 00:17:08.330] CPM ni harga iklan RM10

[00:17:08.990 – 00:17:10.930] maksudnya awak dapat average RM10

[00:17:10.930 – 00:17:12.730] seribu orang tengok iklan

[00:17:12.730 – 00:17:14.470] kalau harga iklan awak mahal

[00:17:14.470 – 00:17:15.990] CPM, CPM ni harga iklan

[00:17:15.990 – 00:17:18.170] cost per month awak dalam cerita RM30

[00:17:18.170 – 00:17:19.730] ini biasanya iklan website

[00:17:20.490 – 00:17:22.390] so awak kena spend lebih lah

[00:17:22.390 – 00:17:23.430] awak tak boleh lah spend RM30

[00:17:23.430 – 00:17:25.230] nanti dapat lah seribu orang tengok je

[00:17:25.230 – 00:17:26.850] awak nak kena spend sehari mungkin 100

[00:17:26.850 – 00:17:29.350] so biasanya split test ni saya boleh kata

[00:17:29.350 – 00:17:32.790] dalam RM30 ataupun RM100

[00:17:32.790 – 00:17:34.450] RM100 sehari

[00:17:34.450 – 00:17:35.630] ini biasa cost je

[00:17:35.630 – 00:17:40.650] Kalau awak run iklan masuk ke whatsapp yang murah-murah tu biasanya RM30 sehari

[00:17:40.650 – 00:17:43.570] So nak testing satu iklan ambillah 3 hari RM90

[00:17:43.570 – 00:17:46.390] Kalau awak run iklan yang jadi mahal sikit

[00:17:46.390 – 00:17:49.090] Yang facebook akan charge mahal ke tiktok charge mahal ke

[00:17:49.090 – 00:17:50.770] Yang CPM dia RM30

[00:17:51.530 – 00:17:53.730] Ataupun RM100 lah sehari awak akan run

[00:17:53.730 – 00:17:55.510] So maksudnya nak testing yang ni RM300

[00:17:55.510 – 00:17:57.470] 3 hari yang ni RM90

[00:17:58.510 – 00:18:00.470] So itu adalah konsep split test

[00:18:00.470 – 00:18:02.490] Berapa banyak iklan awak nak split test

[00:18:02.490 – 00:18:03.870] Dia berkata balik kepada

[00:18:03.870 – 00:18:06.650] Berapa banyak tekan iklan yang awak nak tekan

[00:18:06.650 – 00:18:08.150] Saya tunjukkan ya

[00:18:09.070 – 00:18:11.550] Vertical scale up versus horizontal scale up

[00:18:12.370 – 00:18:13.890] Dalam juga ilmu iklan ni

[00:18:14.450 – 00:18:15.670] Ada dua situasi

[00:18:15.670 – 00:18:17.770] Satu marketer ni dia suka tekan

[00:18:17.770 – 00:18:18.110] RM1,000

[00:18:18.970 – 00:18:20.390] Dia nak cari satu iklan

[00:18:20.910 – 00:18:23.170] Iklan yang kalau boleh dapat aku nak tekan

[00:18:23.170 – 00:18:23.710] Kalau RM1,000

[00:18:27.870 – 00:18:29.070] Ada pula orang yang

[00:18:31.070 – 00:18:32.550] Dia macam ni lah kan

[00:18:32.550 – 00:18:33.910] Iklan A dia tekan RM700

[00:18:33.910 – 00:18:35.490] Iklan B dia tekan RM300

[00:18:36.130 – 00:18:37.610] Dapatlah spend 1000 sehari

[00:18:37.610 – 00:18:38.750] So, dia nak cepat

[00:18:38.750 – 00:18:40.590] Kan lagi banyak spend

[00:18:40.590 – 00:18:41.450] Kalau iklan dah power

[00:18:41.450 – 00:18:42.310] Lagi naik sale

[00:18:42.310 – 00:18:43.030] Masalahnya

[00:18:43.030 – 00:18:45.430] Semakin kuat awak tekan iklan

[00:18:45.430 – 00:18:46.630] Dia akan semakin tumpul

[00:18:46.630 – 00:18:47.490] Dia cepat sangat

[00:18:47.490 – 00:18:49.330] Awak oversupply view

[00:18:49.330 – 00:18:50.210] Demand tak banyak

[00:18:50.210 – 00:18:51.590] Demand tak banyak

[00:18:51.590 – 00:18:52.170] Sebab awak faham

[00:18:52.170 – 00:18:52.910] Demand supply ni

[00:18:53.890 – 00:18:55.910] So, bila awak buat horizontal scaling

[00:18:55.910 – 00:18:57.010] Apa yang berlaku

[00:18:57.010 – 00:18:58.630] Awak akan buat macam ni

[00:18:58.630 – 00:18:59.030] Tengok

[00:18:59.030 – 00:19:00.730] Awak buat satu iklan

[00:19:00.730 – 00:19:01.910] Tapi tak spend besar sangat

[00:19:01.910 – 00:19:02.850] Mungkin 100

[00:19:02.850 – 00:19:05.410] Mungkin awak spend satu iklan 30 ringgit

[00:19:05.410 – 00:19:06.810] Katalah awak nak spend

[00:19:06.810 – 00:19:07.710] Seribu ringgit yang sama

[00:19:07.710 – 00:19:08.370] Awak akan buat

[00:19:08.370 – 00:19:09.690] Satu iklan, dua iklan, tiga iklan

[00:19:09.690 – 00:19:10.210] Empat iklan, empat iklan

[00:19:10.210 – 00:19:10.710] Sepuluh iklan

[00:19:10.710 – 00:19:11.390] Sampai sepuluh iklan

[00:19:11.390 – 00:19:13.010] Ini bukan duplikat

[00:19:13.010 – 00:19:14.310] Ada yang komen

[00:19:14.310 – 00:19:16.070] Oh Tuan suka tekan duplikat

[00:19:16.070 – 00:19:16.750] Mana ada

[00:19:16.750 – 00:19:18.190] Saya pantang betul

[00:19:18.190 – 00:19:19.550] Tekan button duplikat iklan

[00:19:19.550 – 00:19:19.750] Tak

[00:19:19.750 – 00:19:20.750] Ini adalah

[00:19:20.750 – 00:19:22.710] Sepuluh gambar video

[00:19:22.710 – 00:19:23.710] Copywriting semua yang lain

[00:19:23.710 – 00:19:24.750] Kreatif berbeza

[00:19:24.750 – 00:19:25.630] 100%

[00:19:25.630 – 00:19:26.590] Baru betul

[00:19:26.590 – 00:19:28.430] Barulah kita ada banyak anak panah

[00:19:28.430 – 00:19:30.210] Barulah bila kita serang

[00:19:30.210 – 00:19:30.950] Serang

[00:19:30.950 – 00:19:32.410] Satu anak panah

[00:19:32.410 – 00:19:33.190] Dua anak panah

[00:19:33.190 – 00:19:34.050] Tiga anak panah

[00:19:34.050 – 00:19:35.610] Lepas tu, ni lain-lain semua ni

[00:19:35.610 – 00:19:38.190] Lima, pergi sini, pergi sini, pergi sini

[00:19:38.190 – 00:19:40.370] Kita nak ada, kalau tembak tu

[00:19:40.370 – 00:19:42.210] Biarlah tembak dengan sepuluh pistol

[00:19:42.970 – 00:19:44.150] Bukannya satu pistol

[00:19:44.150 – 00:19:45.190] Tembak sepuluh ribu kali tu

[00:19:46.270 – 00:19:47.630] Habislah, rosak lah pistol tu

[00:19:47.630 – 00:19:49.630] Kita nak pakai banyak pistol, banyak senapang

[00:19:49.630 – 00:19:51.050] Ibaratnya macam tu lah

[00:19:51.050 – 00:19:53.510] Satu iklan ni, bayangkan dia macam satu senjata

[00:19:53.510 – 00:19:54.730] Kita nak ada banyak senjata

[00:19:54.730 – 00:19:57.050] Senjata untuk cairkan hati customer

[00:19:57.670 – 00:19:59.410] Adakah saya kalau iklan satu ni

[00:19:59.410 – 00:20:01.330] Okay sangat, saya naikkan bajet dia boleh tak tuan?

[00:20:01.590 – 00:20:03.490] Takkan, awak nak makan sikit-sikit

[00:20:03.490 – 00:20:06.430] Baiklah awak demand tinggi, supply kurang

[00:20:06.430 – 00:20:08.050] Lagi bagus daripada awak oversupply

[00:20:08.590 – 00:20:09.710] So, calangan saya

[00:20:09.710 – 00:20:12.390] Untuk scale up, kita sebenarnya tak scale up

[00:20:12.390 – 00:20:13.090] Vertical

[00:20:13.090 – 00:20:15.410] Kita akan scale up secara horizontal

[00:20:15.410 – 00:20:18.450] Ada orang tanya saya, Tuan, kenapa bila saya naikkan bajet

[00:20:18.450 – 00:20:20.250] Iklan tak ok? Kenapa naikkan bajet?

[00:20:21.910 – 00:20:22.990] Kenapa orang naikkan bajet?

[00:20:23.170 – 00:20:24.090] Siapa suruh naikkan bajet?

[00:20:24.230 – 00:20:25.330] Saya tak suruh orang naikkan bajet

[00:20:25.330 – 00:20:28.530] Saya suruh awak banyakkan iklan untuk naikkan bajet

[00:20:28.530 – 00:20:29.090] Beza

[00:20:29.090 – 00:20:31.210] Oh, tapi itulah Tuan

[00:20:31.210 – 00:20:33.010] Saya lah di iklannya ok

[00:20:33.010 – 00:20:35.470] lepas tu bila saya iklan tu dah okey kan

[00:20:35.470 – 00:20:36.490] contoh saya spend RM100

[00:20:36.490 – 00:20:38.610] saya nakkan bajet RM300 terus tak okey?

[00:20:39.230 – 00:20:40.270] macam mana yang tak buat tuan?

[00:20:40.350 – 00:20:42.210] macam mana saya nak naikkan bajet dan okey?

[00:20:42.790 – 00:20:44.290] jawapan saya jangan naikkan bajet

[00:20:45.210 – 00:20:46.170] awak malas

[00:20:47.330 – 00:20:48.870] semua orang tahu benda ni sebenarnya

[00:20:48.870 – 00:20:49.750] awak tanya mana marketer

[00:20:49.750 – 00:20:51.230] semua akan setuju jawab horizontal

[00:20:51.230 – 00:20:53.110] ya horizontal lebih stable

[00:20:53.890 – 00:20:55.090] kalau vertical ni

[00:20:55.090 – 00:20:56.610] ada hari awak untung RM10,000

[00:20:56.610 – 00:20:58.310] ada hari awak rugi RM30,000

[00:20:58.310 – 00:20:58.950] memang contoh

[00:20:58.950 – 00:20:59.910] dia macam teruk sangat tau

[00:20:59.910 – 00:21:01.690] dia punya fluctuation tak stable dia tu

[00:21:01.690 – 00:21:02.850] so that's why

[00:21:02.850 – 00:21:05.410] Kita nak go dengan horizontal scale up.

[00:21:05.570 – 00:21:07.610] Dan apa penghalang orang nak buat belah lah ni?

[00:21:07.910 – 00:21:08.730] Kenapa dia tak nak buat?

[00:21:09.430 – 00:21:12.310] Sebab dia, satu je, satu je ayat dia.

[00:21:12.610 – 00:21:15.810] Sebab dia M-A-L-A-S.

[00:21:16.090 – 00:21:16.470] Malas.

[00:21:16.810 – 00:21:18.410] Mana sini ada tiga masalah lah.

[00:21:20.810 – 00:21:22.290] J-M-E.

[00:21:23.970 – 00:21:24.410] Jahil.

[00:21:25.730 – 00:21:26.170] Malas.

[00:21:27.030 – 00:21:27.470] Ego.

[00:21:28.230 – 00:21:29.870] Ada orang dia jahil, dia tak tahu.

[00:21:30.070 – 00:21:32.050] Tapi pada time awak tengok beda saya ni, awak tak jahil lah.

[00:21:32.110 – 00:21:32.530] Awak dah tahu.

[00:21:32.530 – 00:21:33.430] tahu tak saya dah jawab dah

[00:21:33.430 – 00:21:34.330] horizontal lagi bagus

[00:21:34.330 – 00:21:35.790] awak antara dua je

[00:21:35.790 – 00:21:37.290] awak kompon dalam petang jalan

[00:21:37.290 – 00:21:38.170] buat orang tengok video ni

[00:21:38.170 – 00:21:40.110] awak antara awak malas

[00:21:40.110 – 00:21:41.110] atau awak ego

[00:21:41.870 – 00:21:43.010] kalau awak power

[00:21:43.010 – 00:21:43.970] biasa awak ego

[00:21:43.970 – 00:21:45.590] awak kata tak jadilah

[00:21:45.590 – 00:21:46.610] saya dah buat pun

[00:21:46.610 – 00:21:47.190] awak power you

[00:21:47.190 – 00:21:47.670] awak ego

[00:21:47.670 – 00:21:50.090] tapi kalau awak budak baru belajar

[00:21:50.090 – 00:21:51.550] biasanya awak lebih pada malas

[00:21:51.550 – 00:21:52.510] awak tak percaya

[00:21:52.510 – 00:21:53.670] awak macam

[00:21:53.670 – 00:21:55.650] betul ke aku nak sampai kena buat ni

[00:21:56.410 – 00:21:57.630] saya borak dengan kawan saya

[00:21:57.630 – 00:21:59.170] yang buat sale sejuta sebulan

[00:21:59.170 – 00:22:00.830] dalam masa tiga ke enam bulan

[00:22:00.830 – 00:22:01.890] brand baru daripada kosong

[00:22:02.890 – 00:22:04.190] Saya tanya dia apa rahsia kau

[00:22:04.190 – 00:22:05.290] Encik biasa jadi

[00:22:05.290 – 00:22:06.350] Ha? Encik biasa

[00:22:06.850 – 00:22:07.730] Encik biasa je

[00:22:07.730 – 00:22:09.050] Kita buat seratus iklan

[00:22:09.050 – 00:22:09.390] Ha?

[00:22:10.050 – 00:22:10.510] Serius lah

[00:22:10.510 – 00:22:11.550] Ya, seratus iklan

[00:22:11.990 – 00:22:13.170] Waktu kita split test tu

[00:22:13.170 – 00:22:14.010] Kita buat seratus iklan

[00:22:14.010 – 00:22:14.690] Terus

[00:22:15.450 – 00:22:16.330] Video lain dulu

[00:22:16.330 – 00:22:17.170] Lain, dah

[00:22:17.630 – 00:22:18.070] Checkmate

[00:22:18.070 – 00:22:19.390] Saya tak nak tahu mana lain

[00:22:19.390 – 00:22:20.170] Saya nak tahu tu je

[00:22:20.830 – 00:22:22.250] Sebab saya kadang terfikir juga

[00:22:22.250 – 00:22:23.390] Ada hack ke benda ni

[00:22:23.390 – 00:22:24.970] Ada ke apa-apa hack

[00:22:24.970 – 00:22:25.370] Tak ada

[00:22:25.850 – 00:22:27.030] Sebab tu lah saya cakap tadi

[00:22:27.030 – 00:22:28.630] Memang tak ada shortcut guys

[00:22:29.710 – 00:22:30.930] Jangan naikkan bajet iklan

[00:22:30.930 – 00:22:32.010] Itu sebenarnya cara paling stable

[00:22:32.010 – 00:22:34.130] Sebab bila awak buat vertical scale up

[00:22:34.130 – 00:22:35.630] Awak akan penat mencari winning ads

[00:22:35.630 – 00:22:36.750] Sebab tu bila saya ajar ni

[00:22:36.750 – 00:22:37.990] Split test scale up

[00:22:37.990 – 00:22:39.890] Kalau awak naikkan contoh lah

[00:22:40.450 – 00:22:42.070] Awak spend RM50, RM30

[00:22:42.550 – 00:22:44.170] Kalau ok awak biar je RM30

[00:22:44.730 – 00:22:47.130] Maksudnya awak dah menghilangkan 2 fasa dalam iklan

[00:22:47.130 – 00:22:48.750] Scale up tak wujud bagi awak

[00:22:49.270 – 00:22:50.310] Scale down tak wujud

[00:22:50.310 – 00:22:51.170] Kan dah senang hidup awak

[00:22:51.170 – 00:22:52.070] Awak split test

[00:22:52.070 – 00:22:53.110] Kalau ok awak stay

[00:22:53.110 – 00:22:53.870] Tak ok awak off

[00:22:53.870 – 00:22:55.170] Dah senang kan stable

[00:22:55.170 – 00:22:56.910] So apa yang awak perlukan adalah

[00:22:56.910 – 00:22:58.550] Katakanlah awak nak spend

[00:22:58.550 – 00:23:00.170] Ada yang tanya saya baru ni

[00:23:00.170 – 00:23:02.270] saya punya ROAS

[00:23:02.270 – 00:23:03.590] ROAS saya bagus

[00:23:03.590 – 00:23:05.130] ROAS saya 5

[00:23:05.130 – 00:23:07.650] saya nak buat sale 1 juta

[00:23:08.990 – 00:23:09.750] 1M

[00:23:09.750 – 00:23:10.750] ok

[00:23:10.750 – 00:23:12.930] saya punya ROAS 5

[00:23:12.930 – 00:23:14.070] so berapa dia kena spend

[00:23:14.070 – 00:23:15.210] ROAS 5

[00:23:15.210 – 00:23:15.970] ROAS ni apa

[00:23:15.970 – 00:23:17.290] ROAS ni adalah

[00:23:17.290 – 00:23:19.470] return on expand

[00:23:21.770 – 00:23:23.130] ulangan

[00:23:23.130 – 00:23:24.870] kos iklan

[00:23:24.870 – 00:23:26.970] ulangan sale daripada kos iklan

[00:23:26.970 – 00:23:29.610] so katakanlah dia nak dapatkan sale

[00:23:29.610 – 00:23:31.930] 1 juta sebulan

[00:23:31.930 – 00:23:33.970] Dia kena spend iklan berapa kat sini

[00:23:33.970 – 00:23:35.250] Sebab dia nak 5 kali danda

[00:23:35.250 – 00:23:36.610] Ruas ni maksudnya dia kena spend

[00:23:36.610 – 00:23:37.710] 200k lah

[00:23:37.710 – 00:23:39.310] So persoalan dia

[00:23:39.310 – 00:23:41.250] Nak spend 200k sebulan

[00:23:41.250 – 00:23:42.610] Bahagi dengan 30 hari berapa

[00:23:42.610 – 00:23:45.130] 200,000

[00:23:45.130 – 00:23:46.710] Bahagi dengan 30 hari

[00:23:46.710 – 00:23:48.370] Berapa dia nak kena spend

[00:23:54.050 – 00:23:55.790] RM6,700 sehari

[00:23:56.550 – 00:23:57.190] Sehari eh

[00:23:57.190 – 00:23:58.330] Bukannya sebulan tau

[00:23:58.330 – 00:23:59.830] Sebab sebulan banyak kat lah

[00:23:59.830 – 00:24:00.710] 200k dia banyak

[00:24:02.190 – 00:24:03.030] Taklah banyak-banyak

[00:24:03.030 – 00:24:05.370] Tapi consider okey lah untuk marketer.

[00:24:05.930 – 00:24:07.110] So, bila awak pecahkan balik.

[00:24:07.270 – 00:24:10.110] Katakanlah satu iklan awak spend RM100 sahaja.

[00:24:10.350 – 00:24:11.890] Awak bahagikan dengan RM100.

[00:24:12.390 – 00:24:16.590] Awak kena buat 67 iklan.

[00:24:16.770 – 00:24:16.990] Betul tak?

[00:24:17.930 – 00:24:19.550] Awak kena buat 67.

[00:24:20.190 – 00:24:21.110] Winning ads.

[00:24:22.130 – 00:24:22.810] Betul kan?

[00:24:23.850 – 00:24:24.590] Dah? Buat lah.

[00:24:25.170 – 00:24:25.990] Ini je rahsia dia.

[00:24:27.110 – 00:24:28.290] Eh, tapi penat lah.

[00:24:28.550 – 00:24:29.410] Tak penat ke?

[00:24:29.630 – 00:24:30.350] Siapa suruh?

[00:24:30.790 – 00:24:31.670] Sama suruh buat bisnes.

[00:24:31.670 – 00:24:33.690] Test je. Sebab tu saya cakap tadi

[00:24:34.190 – 00:24:36.230] Semuanya bermula dengan organic content

[00:24:36.930 – 00:24:39.190] Bila awak dah ada engine buat organic content

[00:24:39.190 – 00:24:40.150] Awak takkan ada issue

[00:24:40.650 – 00:24:41.670] Awak takkan ada issue

[00:24:42.450 – 00:24:43.870] Bila awak dah ada engine

[00:24:43.870 – 00:24:44.690] Macam free traffic

[00:24:44.690 – 00:24:45.990] Awak dah biasa buat content

[00:24:45.990 – 00:24:47.890] Tak run ads pun setiap hari

[00:24:47.890 – 00:24:48.510] Saya cakap apa tadi?

[00:24:49.190 – 00:24:52.390] Setiap hari awak kena ada at least sehari 3 video

[00:24:52.390 – 00:24:55.530] Dah kalau 3-3 video ni video yang berkualiti

[00:24:55.530 – 00:24:57.570] Awak sehari awak akan post 3 iklan

[00:24:58.210 – 00:24:59.810] Kalau 3 video sehari

[00:24:59.810 – 00:25:01.790] sebulan dah 90 video

[00:25:01.790 – 00:25:03.750] awak hasilkan. Takkanlah boleh

[00:25:03.750 – 00:25:05.950] 90 video, 30% tak FYP

[00:25:05.950 – 00:25:07.790] untuk awak run ads. Dah

[00:25:07.790 – 00:25:08.910] setiap bulan awak rilis

[00:25:09.730 – 00:25:11.730] dalam sekitar 30 iklan baru.

[00:25:12.250 – 00:25:14.010] Okey, berapa lama iklan bertahan?

[00:25:14.150 – 00:25:15.770] Soalan dia pula. Iklan

[00:25:15.770 – 00:25:17.890] kebiasaannya rasa tak tahan lama sangat. Awak kena faham.

[00:25:18.010 – 00:25:19.590] Kenapa kita kena keep on buat iklan baru?

[00:25:19.830 – 00:25:21.670] Dia hanya bertahan kebiasaannya

[00:25:21.670 – 00:25:23.850] 2 minggu. Ini pun

[00:25:23.850 – 00:25:25.710] dah bersyukur dah 2 minggu. Kedua

[00:25:25.710 – 00:25:27.730] bulan. Memang ada

[00:25:27.730 – 00:25:29.670] iklan-iklan tahap wali, tahap bewa

[00:25:29.670 – 00:25:30.990] Yang bertahan setahun memang ada

[00:25:30.990 – 00:25:33.230] Tapi secara general saya boleh kata

[00:25:33.230 – 00:25:35.270] Iklan bertahan 2 minggu ke 2 bulan

[00:25:35.270 – 00:25:37.490] Lepas tu mungkin dia kena direhatkan

[00:25:37.490 – 00:25:38.730] Bulut sebelah awak on dia balik

[00:25:39.570 – 00:25:41.770] So that's why saya tak nak awak

[00:25:41.770 – 00:25:43.370] Overthinking sangat pasal ads ni

[00:25:43.370 – 00:25:45.070] Awak memang ada marketer

[00:25:45.070 – 00:25:47.470] Tujuan awak tengok video ni bukan nak tahu teknikal sangat

[00:25:47.470 – 00:25:48.730] Saya nak awak tahu yang ni

[00:25:50.190 – 00:25:51.470] Why and what

[00:25:52.470 – 00:25:53.750] How ni sebenarnya

[00:25:53.750 – 00:25:54.950] Minta marketer je buat

[00:25:54.950 – 00:25:57.250] Why ni apa? Why ni adalah mindset

[00:25:57.250 – 00:25:59.030] Apa yang saya kena ajar awak sekarang ni adalah

[00:25:59.030 – 00:26:00.290] Mindset iklan berbayar

[00:26:00.290 – 00:26:00.750] Nampak ni?

[00:26:01.030 – 00:26:01.970] Audience semua semua

[00:26:01.970 – 00:26:02.650] Ini semua mindset

[00:26:02.650 – 00:26:03.110] Awak faham?

[00:26:03.250 – 00:26:03.590] Oh

[00:26:04.790 – 00:26:05.730] Horizontal scaling

[00:26:06.890 – 00:26:08.210] Kenapa marketer aku

[00:26:08.210 – 00:26:09.010] Suka

[00:26:09.010 – 00:26:10.970] Testing-testing audience

[00:26:10.970 – 00:26:11.990] Bullshit semua ni

[00:26:11.990 – 00:26:13.710] Padahal patut kau test kreatif

[00:26:13.710 – 00:26:15.250] Sebab tu marketer ni

[00:26:15.250 – 00:26:15.750] Saya boleh kata

[00:26:15.750 – 00:26:16.470] Ada banyak mazhab

[00:26:16.470 – 00:26:18.270] Ada yang bertuhankan

[00:26:18.270 – 00:26:19.030] Setting

[00:26:20.550 – 00:26:21.470] Berkiblatkan setting

[00:26:21.470 – 00:26:22.450] Ada mazhab lah kita panggil

[00:26:22.450 – 00:26:23.470] Ada yang suka

[00:26:23.470 – 00:26:24.330] Check setting

[00:26:24.330 – 00:26:25.430] Kita tulis kan

[00:26:26.650 – 00:26:27.250] Kepercayaan

[00:26:27.250 – 00:26:28.610] Dalam orang yang buat ads

[00:26:29.130 – 00:26:30.610] Ada 5 kot tak silap saya

[00:26:30.610 – 00:26:32.630] Nombor 1 ada yang suka testing setting

[00:26:32.630 – 00:26:33.770] Dia kata ada setting magic

[00:26:33.770 – 00:26:36.790] Ada yang suka testing sales page

[00:26:36.790 – 00:26:37.970] Dia kata website kita salah

[00:26:37.970 – 00:26:40.190] Ada yang suka testing audience pula

[00:26:40.190 – 00:26:41.870] Dia kata audience ni tak tepat ni

[00:26:41.870 – 00:26:42.890] Saya kena cakap audience tepat

[00:26:42.890 – 00:26:43.870] Iklan ok lah audience

[00:26:43.870 – 00:26:45.310] Ada yang kata kreatif

[00:26:45.310 – 00:26:46.870] Oh kreatif saya tak ok lah sebenarnya

[00:26:46.870 – 00:26:47.750] Audience ok je

[00:26:47.750 – 00:26:49.310] Audience sama je lah nak testing macam mana je

[00:26:49.310 – 00:26:50.910] Ada pula yang kata

[00:26:50.910 – 00:26:51.370] Product

[00:26:51.370 – 00:26:52.830] Oh product saya tak ok lah tuan

[00:26:55.190 – 00:26:55.770] Macam tu

[00:26:55.770 – 00:26:56.150] Nampak

[00:26:56.150 – 00:26:57.610] So kalau awak tanya saya

[00:26:57.610 – 00:26:58.930] Saya berkiblat

[00:26:58.930 – 00:27:00.390] Ataupun berimam kan

[00:27:00.990 – 00:27:02.210] Ahli sunnah wanajimah

[00:27:03.150 – 00:27:04.430] Saya adalah kreatif

[00:27:05.330 – 00:27:06.610] Ada yang cari setting

[00:27:06.610 – 00:27:07.890] Eh macam mana kau setting eh

[00:27:07.890 – 00:27:09.750] Itu nombor satu dia tanya

[00:27:10.950 – 00:27:12.310] Alhamdulillah kawan dia beritahu

[00:27:12.310 – 00:27:14.090] Aku dah sell aku 300,000 dah ni

[00:27:14.090 – 00:27:15.430] Eh kau setting macam mana

[00:27:16.050 – 00:27:17.450] Alhamdulillah setting kau tanya

[00:27:18.210 – 00:27:19.670] Eh kau pakai sales page apa

[00:27:19.670 – 00:27:20.530] Tengok sekejap sales page kau

[00:27:20.530 – 00:27:21.490] Dia nak tiru sales page

[00:27:21.490 – 00:27:22.570] Atau website

[00:27:22.570 – 00:27:24.650] Eh kau setting ambil macam mana

[00:27:25.230 – 00:27:26.610] Eh produk apa kau jual

[00:27:26.610 – 00:27:28.150] Aku nak silent dengan produk kau

[00:27:29.190 – 00:27:30.590] Tapi kalau marketing yang betul-betul ni

[00:27:30.590 – 00:27:31.890] Berapa banyak kreatif kau abang kau?

[00:27:32.370 – 00:27:32.710] Wish banyak

[00:27:33.410 – 00:27:34.210] Semua yang lain eh

[00:27:34.210 – 00:27:35.130] Semua yang lain

[00:27:35.130 – 00:27:35.870] Angle

[00:27:36.450 – 00:27:37.570] Angle ni dah cukup

[00:27:37.570 – 00:27:38.350] Aku dah dapat jawapan

[00:27:38.350 – 00:27:39.290] Sebenarnya ni

[00:27:39.290 – 00:27:39.750] Jangan nak tahu

[00:27:40.830 – 00:27:41.270] Kreatif

[00:27:41.270 – 00:27:42.930] Kreatif tu adalah video ataupun gambar

[00:27:42.930 – 00:27:43.490] Dia tak kisah

[00:27:43.490 – 00:27:44.550] Gambar boleh, video boleh

[00:27:44.550 – 00:27:45.550] Okey soalan seterusnya

[00:27:46.210 – 00:27:47.150] Gambar ke video

[00:27:47.150 – 00:27:47.870] Okey awak kena tahu

[00:27:48.730 – 00:27:49.170] Gambar

[00:27:50.870 – 00:27:51.750] Versus video

[00:27:52.310 – 00:27:54.270] Dua-dua ni adalah askar yang berbeza

[00:27:54.270 – 00:27:55.450] Awak bayangkan

[00:27:55.450 – 00:27:57.350] gambar ni macam jalan kaki

[00:27:57.350 – 00:27:58.970] video ni macam naik kereta

[00:28:02.900 – 00:28:04.240] susah ke senang nak buat kereta?

[00:28:04.300 – 00:28:04.660] susah

[00:28:04.660 – 00:28:05.480] ambil masa

[00:28:06.180 – 00:28:07.460] jalan kaki senang

[00:28:07.460 – 00:28:08.480] tapi susah nak pergi jauh

[00:28:08.480 – 00:28:09.220] samalah macam tu

[00:28:09.220 – 00:28:10.260] kereta pergi jauh

[00:28:10.260 – 00:28:10.880] jalan kaki dekat

[00:28:10.880 – 00:28:11.320] sebab tu

[00:28:11.320 – 00:28:13.000] kebanyakan iklan gambar

[00:28:13.000 – 00:28:14.440] memang sangat penting untuk dibuat

[00:28:14.440 – 00:28:15.780] dia bagus untuk retargeting

[00:28:15.780 – 00:28:16.840] tapi dia tak jauh

[00:28:16.840 – 00:28:17.960] dia pergi sini mati

[00:28:17.960 – 00:28:18.880] pergi sini mati

[00:28:18.880 – 00:28:19.680] pergi sini mati

[00:28:19.680 – 00:28:20.340] itu gambar

[00:28:20.340 – 00:28:21.140] tapi dia laju

[00:28:21.140 – 00:28:21.780] dia boleh buat

[00:28:21.780 – 00:28:23.140] kita panggil

[00:28:23.980 – 00:28:24.500] retargeting

[00:28:24.500 – 00:28:25.780] iklan yang saka orang balik

[00:28:25.780 – 00:28:26.340] yang kejam orang balik

[00:28:26.340 – 00:28:27.020] tapi video

[00:28:27.020 – 00:28:27.760] eh video bagus

[00:28:27.760 – 00:28:28.960] video jauh

[00:28:28.960 – 00:28:29.640] video

[00:28:29.640 – 00:28:30.020] video

[00:28:30.020 – 00:28:30.880] so

[00:28:30.880 – 00:28:32.560] ibaratnya macam askar

[00:28:32.560 – 00:28:33.540] ada askar jalan kaki

[00:28:33.540 – 00:28:34.220] dengan askar berkuda

[00:28:34.220 – 00:28:34.660] cavalry

[00:28:34.660 – 00:28:35.380] askar berkuda

[00:28:35.380 – 00:28:36.060] dia akan langgar dulu

[00:28:36.060 – 00:28:37.560] dia akan buka dulu

[00:28:37.560 – 00:28:38.140] brand awareness

[00:28:38.140 – 00:28:40.120] lepas tu askar jalan kaki

[00:28:40.120 – 00:28:41.200] gambar-gambar akan sapu

[00:28:41.200 – 00:28:42.300] untuk balance-balance

[00:28:42.300 – 00:28:43.060] yang askar berkuda

[00:28:43.060 – 00:28:43.760] tak dapat nak bunuh

[00:28:43.760 – 00:28:44.820] macam tu lah

[00:28:44.820 – 00:28:45.760] so jawapan saya dua-dua

[00:28:45.760 – 00:28:46.100] penting

[00:28:46.780 – 00:28:47.980] janganlah video je

[00:28:47.980 – 00:28:48.780] kena buat dua-dua

[00:28:48.780 – 00:28:49.660] gambar kena buat

[00:28:49.660 – 00:28:50.200] video kena buat

[00:28:50.200 – 00:28:50.780] kalau boleh

[00:28:50.780 – 00:28:51.520] sebagai saya

[00:28:51.520 – 00:28:53.160] dua nisbah satu lah

[00:28:53.760 – 00:28:54.760] satu nisbah dua

[00:28:55.320 – 00:28:56.280] maksudnya awak boleh buat

[00:28:56.280 – 00:28:57.400] dua video satu gambar

[00:28:57.400 – 00:28:59.140] Ataupun awak boleh je buat dua ni sebab dua

[00:28:59.140 – 00:29:01.380] Cuma bajet iklan kat sini kurangkan sikit

[00:29:01.380 – 00:29:03.460] Contoh kalau video awak bagi bajet dia

[00:29:03.460 – 00:29:04.120] Mungkin RM100

[00:29:04.800 – 00:29:06.600] Gambar, satu gambar awak bagi bajet

[00:29:06.600 – 00:29:08.840] RM30 ke RM50 dah cukup dah

[00:29:08.840 – 00:29:10.500] Gambar tak boleh spend besar sangat

[00:29:10.500 – 00:29:11.280] Dia cepat penat

[00:29:11.280 – 00:29:12.080] Dia cepat ni

[00:29:12.080 – 00:29:13.220] Ad's fatigue

[00:29:13.220 – 00:29:14.680] Iklan cepat penat

[00:29:14.680 – 00:29:15.200] Okay

[00:29:15.200 – 00:29:17.460] Video ni saya tepat sebab panjang sikit

[00:29:17.460 – 00:29:19.160] Mudah-mudahan saya tak payah ajar awak dah

[00:29:19.160 – 00:29:19.940] Awak jadi bijak

[00:29:21.080 – 00:29:22.020] Semoga bermanfaat

[00:29:22.020 – 00:29:23.580] So bila awak dah faham benda ni

[00:29:23.580 – 00:29:25.060] Saya nak awak buat

[00:29:26.080 – 00:29:26.840] Training ni

[00:29:26.840 – 00:29:28.120] tengok, paid ads

[00:29:29.820 – 00:29:30.860] paid ads, oh paid ads

[00:29:30.860 – 00:29:32.100] ada lah, tu je, itu je

[00:29:32.820 – 00:29:34.760] itu je paid ads, awak just kena

[00:29:34.760 – 00:29:36.860] buat yang tadi dia, jadi jom kita recap balik apa yang kita nak belajar

[00:29:36.860 – 00:29:37.220] guys

[00:29:39.020 – 00:29:40.720] kita dah belajar tadi, daripada mula

[00:29:40.720 – 00:29:42.880] balik, ok, 7 step untuk buat net profit

[00:29:42.880 – 00:29:44.400] kita dah belajar, nombor 1 brand positioning

[00:29:44.400 – 00:29:45.980] nombor 2 adalah pricing strategy

[00:29:46.640 – 00:29:48.880] nombor 3 adalah magic number, kita dah belajar

[00:29:48.880 – 00:29:50.360] winning funnel dan free traffic, pay traffic

[00:29:50.360 – 00:29:52.360] kita nak pergi chapter last, tak jatuh lagi

[00:29:52.360 – 00:29:54.420] dan saya recap balik, brand positioning

[00:29:54.420 – 00:29:56.660] sangat-sangat penting, awak kena tahu awak nak

[00:29:56.660 – 00:29:58.600] menang kat mana, lepas tu keluarkan USB

[00:29:58.600 – 00:30:00.680] tempat yang awak nak menang, lepas tu pilih harga

[00:30:00.680 – 00:30:02.680] dengan betul, clearkan COGS awak berapa

[00:30:02.680 – 00:30:04.480] tahu magic number awak berapa

[00:30:04.480 – 00:30:06.560] so-so-wa apa semua dan fahamkan berapa

[00:30:06.560 – 00:30:08.440] customer yang awak nak dapatkan sehari, lepas tu

[00:30:08.440 – 00:30:10.320] reverse lepas itu, apa produk yang awak nak jual

[00:30:10.320 – 00:30:12.500] takkan nak jual satu produk je lambat lah, nak dapatkan customer

[00:30:12.500 – 00:30:14.480] so awak tiga jenis produk, design tiga jenis

[00:30:14.480 – 00:30:16.460] mana, lepas tu faham cara nak buat iklan

[00:30:16.460 – 00:30:18.140] iklan, konten percuma

[00:30:18.140 – 00:30:20.460] sebab konten percuma ni adalah permulaan kepada

[00:30:20.460 – 00:30:22.300] iklan berbayar, kalau konten percuma

[00:30:22.300 – 00:30:24.560] engine awak padu, padu, padu, padu, padu

[00:30:24.560 – 00:30:26.080] buat moment, moment, moment, moment

[00:30:26.080 – 00:30:27.940] Boom! Pilih jadi video yang sama

[00:30:27.940 – 00:30:29.280] Convert jadi X

[00:30:29.280 – 00:30:32.260] Daripada X ni pula awak scale horizontal

[00:30:32.260 – 00:30:33.800] Itu sahaja

[00:30:33.800 – 00:30:35.640] Kita jumpa dalam video yang seterusnya

[00:30:35.640 – 00:30:36.400] Zas