Split Test Strategy
Transkrip teks · Pengecaman pertuturan automatik; setiap perkataan belum disahkan.
Split Test Strategy Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:06] Video yang seterusnya, macam mana kita nak buat iklan yang convert? Jom saya explain, minta maaf, teknikal sikit. [semak: uncertain words] [00:00:06–00:00:11] Kalau tadi kita dah belajar tentang convert FYP, especially yang view banyak-banyak ni. [00:00:11–00:00:14] Yang view tak sampai seribu tu, saya tak FYP lah tu kan. [semak: uncertain words] [00:00:14–00:00:18] Tapi kalau dah tu je video yang FYP ni, macam mana? At least better daripada tak ada. [semak: uncertain words] [00:00:18–00:00:22] Tapi kalau boleh saya nak awak cari video-video yang tinggi sikit lah, yang view 3000 ke 5000 ke macam tu. [semak: uncertain words, number or amount] [00:00:23–00:00:26] Okay, bukan sebab awak dah convert jadi FYP, awak dah faham formula dia apa semua sekarang ni. [semak: uncertain words] [00:00:26–00:00:29] Saya nak awak fahamkan pula [00:00:29–00:00:30] Strategi run ads [semak: uncertain words] [00:00:30–00:00:32] Okey, tadi saya dah explain [semak: uncertain words] [00:00:32–00:00:33] Jom saya explain sekali lagi [00:00:33–00:00:36] Ada 3 fungsi utama dalam iklan [semak: uncertain words, number or amount] [00:00:36–00:00:37] Pertama sekali kita nak buat orang ter [00:00:37–00:00:39] Ter-stop scroll [semak: uncertain words] [00:00:39–00:00:42] Ter-stop scroll, dia tak ada plan pun nak stop scroll [00:00:42–00:00:44] Ini maksudnya hook awak menarik [00:00:44–00:00:46] Hook depan video awak menarik [00:00:46–00:00:47] Intro video awak selama 3 [semak: number or amount] [00:00:48–00:00:50] Ketujuh saat sangat-sangat menarik [00:00:50–00:00:51] Maksudnya depan menarik [00:00:51–00:00:53] 3 saat tu menarik yang depan ni [semak: number or amount] [00:00:54–00:00:55] Hook ni, sebab itulah dia [00:00:55–00:00:57] seksi. Tengok iklan je [00:00:57–00:01:00] ter-stop scroll. Dia tak pernah [00:01:00–00:01:01] rasa pun nak stop kat iklan lain [00:01:01–00:01:03] tapi tiba iklan awak dia ter-stop. [semak: uncertain words] [00:01:04–00:01:05] So, itu nombor satu. Nombor dua [00:01:05–00:01:07] tak tahulah kenapa. Tiba-tiba [semak: uncertain words] [00:01:07–00:01:09] ter-click link [00:01:09–00:01:11] button ke, beg kuning ke, beg [semak: uncertain words] [00:01:11–00:01:14] biru ke. Dia tahu iklan. [semak: uncertain words] [00:01:14–00:01:16] Dia tengok atas tu sponsor [semak: uncertain words] [00:01:16–00:01:17] dia tahu. Tapi, tah [semak: uncertain words] [00:01:17–00:01:19] tak tahulah kenapa dia click juga. [00:01:19–00:01:22] Okay. So, itu disebabkan biasanya [semak: uncertain words] [00:01:22–00:01:24] offer awak menarik. Mungkin harga [00:01:24–00:01:25] awak murah lah, seksi lah. [00:01:25–00:01:28] offer menarik. Tapi offer menarik [00:01:28–00:01:30] tak memenyebabkan orang beli. [00:01:31–00:01:32] Haa, offer menarik [00:01:32–00:01:34] belum tentu orang beli. Kebiasaannya orang [00:01:34–00:01:36] beli sebab content [00:01:36–00:01:38] trusted. Sebab itulah awak nak [00:01:38–00:01:40] buat buy, terasa nak [00:01:40–00:01:41] beli. Ini adalah makam [00:01:41–00:01:43] paling tinggi dalam iklan. [00:01:43–00:01:46] Maksudnya iklan tu nampak CTRL [00:01:46–00:01:47] rendah, CTRL link rendah. [semak: uncertain words] [00:01:48–00:01:50] Tapi tak tahulah kenapa convert. Orang [00:01:50–00:01:52] beli juga. Rupanya lengkap elemen dia. [00:01:52–00:01:53] Biar bosan tapi convert. [00:01:54–00:01:55] Kadang-kadang kita nak buat iklan yang pendek [00:01:55–00:01:57] sangat. Sampai tak ada elemen menjual. [00:01:57–00:01:59] Tak ada elemen terasa nak beli. [00:01:59–00:02:01] Sebab itulah tadi saya dah menggariskan [00:02:01–00:02:03] point-point penting ni. Nak buat orang beli ni kena ada [00:02:03–00:02:06] elemen I-U-W-T-O-U-A. [00:02:07–00:02:09] So, first time tengok iklan [00:02:09–00:02:11] je dah rasa nak beli produk atau service. [00:02:11–00:02:12] Ini benda paling mahal. [00:02:13–00:02:15] So, content tu trusted. Dan content ni [00:02:15–00:02:17] janganlah pendek sangat. Ciri tu nama dia. [semak: uncertain words] [00:02:17–00:02:19] Kalau dah terpaksa panjang, buat je lah [00:02:19–00:02:21] panjang. Saya banyak kali buat iklan 3 minit, [semak: number or amount] [00:02:21–00:02:23] 5 minit, selama je. Kita buat [semak: number or amount] [00:02:23–00:02:27] sell 100, 200 ribu. Sejuta pun ada sebulan. Dengan konten [semak: uncertain words, number or amount] [00:02:27–00:02:30] yang panjang. Sebab kadang-kadang lagi panjang, orang yang nak [00:02:30–00:02:33] beli ni lagi happy. Sebab dia lengkap. Masuk website tu dengan [semak: uncertain words] [00:02:33–00:02:37] nak bayar je. Tak ada nak baca sales page kan. Dan bila dia [semak: uncertain words] [00:02:37–00:02:39] whatsapp orang tu, terus nak bayar je. Tak ada dah. Dia nak [00:02:39–00:02:42] tanya-tanya. Sebab dalam video tu lengkap sampai penuh dengan [00:02:42–00:02:47] elemen. Rasa nak beli. Semua komplit. Okay. So, itu disebabkan [semak: uncertain words] [00:02:47–00:02:50] konten kita trusted. Jangan terlampau fokus nak buat pendek [00:02:50–00:02:53] sangat. Sebab tu saya tak suka kalau awak nak buat 30, 60 ni [semak: uncertain words, number or amount] [00:02:53–00:02:57] semua syirik. Ini semua salah. Ini semua salah. Ini semua [semak: uncertain words] [00:02:57–00:03:00] menyebabkan awak jadi tak sub content pendek. Kononnya content [semak: uncertain words] [00:03:00–00:03:03] pendek senanglah. Orang tengok. Orang tak tengok sampai habis. [00:03:03–00:03:07] Habis tu movie 2 jam tengok pula sampai habis. Netflix yang 30 [semak: number or amount] [00:03:07–00:03:10] episod tu elok pula awak tak tidur tengok. Dia bukan isu [00:03:10–00:03:13] content panjang pendek. Isu content tak menarik. Itu je. [00:03:14–00:03:18] So, apa pro and con dia? Organic dan juga paid ads. Organic [semak: uncertain words] [00:03:18–00:03:20] branding, dia pro dia [semak: uncertain words] [00:03:20–00:03:21] adalah dia barang free. [00:03:22–00:03:24] Dia memang percuma. Kelebihan [00:03:24–00:03:26] dia, dia long term solution. [00:03:26–00:03:28] Awak kalau bina branding ni, orang memang [00:03:28–00:03:30] akan ingat awak sampai bila-bila. Biasanya. [00:03:30–00:03:32] Lambatlah nak lupa tu makan tahun. [00:03:32–00:03:34] Masalah dia slow. Dia bukan [00:03:34–00:03:36] senang. Kadang-kadang 3 bulan belum tentu [semak: uncertain words, number or amount] [00:03:36–00:03:38] awak ada 10,000 follower. Kadang-kadang [semak: number or amount] [00:03:38–00:03:40] kan awak kena bina brand sampai setahun [semak: uncertain words] [00:03:40–00:03:42] dua tahun. Ikut orang lah. Kalau orang tu power [semak: uncertain words] [00:03:42–00:03:44] 2-3 bulan pun dia dah keluar. Sebab dia [semak: uncertain words, number or amount] [00:03:44–00:03:46] bold. Dan yang paling tak best [00:03:46–00:03:47] ada waktu dia unpredictable. [semak: uncertain words] [00:03:47–00:03:49] tebal. Awak nak naikkan sale [semak: uncertain words] [00:03:49–00:03:51] sejuta sebulan dengan personal branding [00:03:51–00:03:53] semata-mata. Dengan organic branding. Kadang-kadang [00:03:53–00:03:55] susah. Kempen raya. [00:03:55–00:03:57] Takkan awak nak tunggu raya-ryp [semak: uncertain words] [00:03:57–00:03:59] raya ni. Dah tak FYP. Dah raya [semak: uncertain words] [00:03:59–00:04:01] awak tak menjaji pula. Dah baju tak habis stock. [00:04:01–00:04:03] So, dia slow dan unpretable. [semak: uncertain words] [00:04:03–00:04:05] Manakala iklan berbayar pula. Dia laju. [00:04:06–00:04:06] Dia sangat [00:04:06–00:04:09] unpretable. Tekan sale masuk [00:04:09–00:04:10] off iklan, sale tak ada. [semak: uncertain words] [00:04:11–00:04:13] Itu masalah dia pula. Sebab itulah [00:04:13–00:04:14] dia laju dan sangat unpretable. [00:04:15–00:04:17] Tapi masalah mahal. Awak cepat [00:04:17–00:04:20] give up. Kalau awak tak pandiran iklan, cukup bakar seribu ringgit. [00:04:21–00:04:23] Awak pun dah off iklan. Awak dah give up dah. Sebab awak kata [00:04:23–00:04:27] tak jadilah. Facebook sekarang susah lah. TikTok sekarang dah [semak: uncertain words] [00:04:27–00:04:31] mahal lah. Macam-macam lah alasan. Semua alasan kecuali satu [00:04:31–00:04:33] je. Improve diri sendiri. Itu tak ada pula awak bagi alasan. [00:04:33–00:04:36] Oh itulah saya yang tak improve. Konten saya tak menarik. [00:04:36–00:04:40] Ada je alasan produk tak laku lah. Liman tak ada lah kan. [semak: uncertain words] [00:04:40–00:04:43] Padahal orang lain elok je jual. Kenapa kita pula tak okay. [semak: uncertain words] [00:04:43–00:04:45] so masalah dia [semak: uncertain words] [00:04:45–00:04:46] dia expensive [semak: uncertain words] [00:04:46–00:04:47] dan dia adalah [00:04:47–00:04:48] short term solution [00:04:49–00:04:51] jadi apa strategi dia [00:04:51–00:04:51] carangan dia [semak: uncertain words] [00:04:51–00:04:52] adalah always start [00:04:52–00:04:53] first month [00:04:53–00:04:54] dengan organic branding [00:04:54–00:04:56] ini Adib 2026 [semak: uncertain words, number or amount] [00:04:56–00:04:57] kalau awak jumpa [00:04:57–00:04:59] Adib 2027 [semak: number or amount] [00:04:59–00:04:59] eh [00:05:00–00:05:02] awak jumpa Adib 2024 lain [semak: number or amount] [00:05:02–00:05:03] tahun ni 2025 kan [semak: number or amount] [00:05:03–00:05:05] ini Adib tahun 2025 [semak: number or amount] [00:05:06–00:05:08] Adib tahun 2025 [semak: number or amount] [00:05:08–00:05:09] sebab dia dah test [00:05:09–00:05:10] memang power gila [00:05:10–00:05:11] organic branding [00:05:11–00:05:12] so saya akan cakap [00:05:12–00:05:13] sebelum ni saya katakan [00:05:13–00:05:15] X terus. Selama je saya nak buat [semak: uncertain words] [00:05:15–00:05:17] sales 100k. Bulan pertama terus. Tapi [semak: uncertain words, number or amount] [00:05:17–00:05:19] saya tak suka dah sekarang. Sekarang ni [semak: uncertain words] [00:05:19–00:05:21] saya always akan start [00:05:21–00:05:22] first month organic dulu. Relax. [00:05:23–00:05:25] Sebab kalau organic pun tak FYP [00:05:25–00:05:26] maksudnya tak ada demand. Even [00:05:26–00:05:29] content pun tak ada demand. Macam mana pula produk [00:05:29–00:05:31] nak demand? Sebab sebelum orang [00:05:31–00:05:32] beli. Orang lah boleh tumah. Orang lah. [semak: uncertain words] [00:05:33–00:05:35] Sebelum orang beli [00:05:35–00:05:37] product, orang beli [semak: uncertain words] [00:05:37–00:05:39] content. Sebelum [00:05:39–00:05:40] dia consume product, dia akan consume [00:05:40–00:05:42] content dulu. Sebab tu orang kena faham. [00:05:42–00:05:44] Kalau content awak [semak: uncertain words] [00:05:44–00:05:45] Dia tak consume [semak: uncertain words] [00:05:45–00:05:46] Maksudnya awak tak ada angle yang betul lah [00:05:46–00:05:48] So senang je sekarang ni [00:05:48–00:05:50] Split test organic branding [00:05:50–00:05:51] Sebab tu nama dia [00:05:51–00:05:52] Organic branding [00:05:52–00:05:54] Bukannya organic content [00:05:54–00:05:54] Tak [semak: uncertain words] [00:05:54–00:05:56] Awak tengah buat branding [00:05:56–00:05:57] Sebab tu saya kata tadi dah [00:05:57–00:05:59] Kita bukan buat video joget [00:05:59–00:06:02] Kita buat video yang ada value [00:06:02–00:06:03] Moment [00:06:03–00:06:04] Sebab tu lah dia akan jadi branding [00:06:04–00:06:06] Kalau awak joget [00:06:06–00:06:07] Setahun joget [00:06:07–00:06:08] Orang masih tak kenal awak siapa [semak: uncertain words] [00:06:08–00:06:09] Siapa tak ada seorang [semak: uncertain words] [00:06:09–00:06:11] Minah perempuan Honda tu [00:06:11–00:06:13] yang jaga joget tu. Cantik lah [semak: uncertain words] [00:06:13–00:06:15] tapi tak tahu lah [semak: uncertain words] [00:06:15–00:06:17] bagus ke tak. Dia follow awak [00:06:17–00:06:19] sebab awak cun je. Itu je. [00:06:19–00:06:21] Kita tak nak tak macam tu eh. Kita nak [semak: uncertain words] [00:06:21–00:06:23] sebab awak trusted. Okay so [semak: uncertain words] [00:06:24–00:06:25] awak nak kena [00:06:26–00:06:27] jadikan first month awak [00:06:27–00:06:29] adalah buat branding dulu. [00:06:29–00:06:35] Dapatkan momentum dulu. Lepas tu [00:06:35–00:06:36] awak akan delay kan. [00:06:37–00:06:39] Untuk second month awak akan delay [00:06:39–00:06:41] barulah awak start buat [00:06:41–00:06:43] yang ni content FYP [00:06:43–00:06:45] yang ni. Barulah awak start yang ni [semak: uncertain words] [00:06:45–00:06:50] So, that's why kita macam kadang-kadang terpaksa sengaja meng-delaykan sikit. [semak: uncertain words] [00:06:50–00:06:55] Delaykan second month barulah kita guna FYP content sebagai iklan kita. [00:06:55–00:06:57] Dia panggil sebagai pain killer. [00:06:57–00:06:59] Pain killer kita adalah yang ni. [00:07:00–00:07:03] Okay, so macam mana cara kita nak buat benda ni? [semak: uncertain words] [00:07:03–00:07:06] Sebab organic branding adalah total cure. [00:07:06–00:07:09] Kalau awak buat organic branding, dia adalah cure keseluruhan. [00:07:10–00:07:13] Masalahnya, bila awak buat paid ads mata-mata [00:07:13–00:07:15] Stop iklan, stop sale [semak: uncertain words] [00:07:15–00:07:16] Kita tak nak [00:07:16–00:07:17] So, saya nak awak buat macam ni [00:07:18–00:07:19] Contoh, kalau saya buat satu graf [00:07:22–00:07:26] Awak bina organic branding, organic branding, organic branding, organic branding [00:07:26–00:07:27] Dia akan naik sama-lamanya [semak: uncertain words] [00:07:27–00:07:30] Dia akan naik sikit demi sikit demi sikit demi sikit [semak: uncertain words] [00:07:30–00:07:33] Tapi sekali-sekala, awak nak push sale [semak: uncertain words] [00:07:33–00:07:34] Boom, tekan ads sikit [00:07:36–00:07:37] Boom, tekan ads sikit [00:07:37–00:07:38] Dia macam tu [00:07:38–00:07:40] Sebab ads ni, dia adalah booster [00:07:40–00:07:41] Dia biasanya kempen [semak: uncertain words] [00:07:41–00:07:42] Ikut situasi [semak: uncertain words] [00:07:42–00:07:43] Ada time awak nak push [00:07:43–00:07:45] Ada time awak tak ada plan nak push dia [00:07:45–00:07:46] Macam tu eh [00:07:46–00:07:47] Dan [00:07:47–00:07:48] Kalau kita tengok lagi kat sini [semak: uncertain words] [00:07:48–00:07:50] Kita ada 3 fasa [semak: number or amount] [00:07:50–00:07:50] Bila kita buat iklan [00:07:51–00:07:53] Fasa bila buat iklan ni [semak: uncertain words] [00:07:53–00:07:53] Fasa pertama [00:07:53–00:07:54] Dipanggil sebagai [00:07:54–00:07:55] Fasa split test [00:07:56–00:07:57] Split test ni [00:07:57–00:07:58] Maksudnya kita nak [00:07:58–00:07:58] Testing lah [00:07:58–00:08:00] Walaupun awak dah [00:08:00–00:08:00] Free testing [00:08:00–00:08:02] Dekat FYP [00:08:02–00:08:04] Awak still nak kena test juga [00:08:04–00:08:04] Dekat ads [00:08:04–00:08:06] Takut-takut tak ok [semak: uncertain words] [00:08:06–00:08:07] Tapi kebiasaannya lah eh [00:08:07–00:08:09] Sebab kita dah test sini FYP [00:08:09–00:08:10] Sini pun biasanya [00:08:10–00:08:12] InsyaAllah. Kalau 10 iklan tu [semak: number or amount] [00:08:12–00:08:14] saya berani yakin lah. 6 ke 7 [semak: number or amount] [00:08:14–00:08:16] akan convert. Sebab dia dah proven [00:08:16–00:08:18] dekat FYP. Jarang lah tak jadi kat sini. [semak: uncertain words] [00:08:19–00:08:20] Kecuali awak punya FYP ni [00:08:20–00:08:22] FYP tanpa sebab ke sebab [00:08:22–00:08:24] tak tahulah mungkin something ke apa kan. [semak: uncertain words] [00:08:24–00:08:25] Tapi biasanya akan jadi. [00:08:26–00:08:28] Split test adalah fasa mencari [semak: uncertain words] [00:08:28–00:08:30] winning ads. Manakala scale up adalah [00:08:30–00:08:32] fasa naikkan bajet [00:08:32–00:08:34] iklan. Awak nak kena naikkan [00:08:34–00:08:36] bajet iklan secara berperingkat. [00:08:36–00:08:38] Bukan main bajet. Bukan main naik je. [00:08:38–00:08:39] Dia kena naik sikit-sikit. [00:08:39–00:08:40] Ada strategi dia [00:08:40–00:08:41] Jangan saya share [semak: uncertain words] [00:08:41–00:08:43] Nombor tiga pula adalah [00:08:43–00:08:43] Scale down [semak: uncertain words] [00:08:43–00:08:45] Maksudnya iklan yang tak perform [00:08:45–00:08:46] Awak takkan nak off terus [00:08:46–00:08:48] Dia pernah berjasa dengan awak [00:08:48–00:08:49] Tiga bulan berjasa [00:08:49–00:08:50] Memberikan sale [00:08:50–00:08:52] Takkan awak nak buang dia macam tu je [00:08:52–00:08:53] Ibaratnya lah kan [00:08:53–00:08:54] So that's why [00:08:54–00:08:56] Iklan yang pernah perform [00:08:56–00:08:57] Yang awak dah scale up [00:08:57–00:08:58] Naikkan bajet [00:08:58–00:09:00] Takkan awak terus off [00:09:00–00:09:01] Scale down sikit [00:09:01–00:09:02] Scale down sikit [00:09:02–00:09:03] Scale down sikit [00:09:03–00:09:05] Sebab awak kena faham [00:09:05–00:09:06] Dia content ni [00:09:06–00:09:08] Dia macam ni [00:09:08–00:09:08] Dia macam [semak: uncertain words] [00:09:08–00:09:10] ni content [semak: uncertain words] [00:09:10–00:09:14] ataupun kita punya video lah [00:09:14–00:09:14] content [semak: uncertain words] [00:09:15–00:09:18] tak salah video ke gambar ke [semak: uncertain words] [00:09:18–00:09:20] kat sini adalah [00:09:20–00:09:24] demand, kat sini adalah [00:09:24–00:09:24] supply [00:09:25–00:09:27] supply maksudnya apa? [00:09:27–00:09:30] berapa banyak view yang awak bagi [00:09:30–00:09:31] ni berapa banyak [00:09:31–00:09:33] orang yang berminat [00:09:35–00:09:38] kadang-kadang awak terlebih [00:09:38–00:09:40] supply, bila awak terlebih [00:09:40–00:09:42] supply, maksudnya awak tertekan [00:09:42–00:09:43] Ads terlampau tinggi [semak: uncertain words] [00:09:43–00:09:44] Demand rupanya tak [00:09:44–00:09:45] Tak sama [00:09:45–00:09:46] Dia tak align [semak: uncertain words] [00:09:46–00:09:48] So menyebabkan iklan awak jadi mahal [semak: uncertain words] [00:09:48–00:09:50] Contohnya demand awak kat sini [00:09:50–00:09:52] Tapi awak supply dekat sini [00:09:52–00:09:53] Awak tekan ads tinggi sangat [00:09:53–00:09:54] Padahal content awak [00:09:54–00:09:55] Tentang dia penetrate dah [00:09:55–00:09:56] Audience [semak: uncertain words] [00:09:56–00:09:58] Yang berminat dengan content awak [00:09:58–00:09:59] Video awak tu [00:09:59–00:10:00] Hanya ada 10,000 audience [semak: number or amount] [00:10:00–00:10:01] Dia pada satu masa [semak: uncertain words] [00:10:01–00:10:02] Jadi iklan [00:10:02–00:10:03] Expand yang awak tertekan [semak: uncertain words] [00:10:03–00:10:04] Mungkin RM30 je [semak: number or amount] [00:10:05–00:10:06] Contohnya video awak tu padu [00:10:06–00:10:08] So dia boleh penetrate lagi audience [00:10:08–00:10:09] Sebab [00:10:09–00:10:10] Kita boleh design [00:10:10–00:10:11] Audience ni macam ni tau [00:10:11–00:10:13] Kalau saya design audience ni [00:10:13–00:10:15] Dia ada tiga jenis bulatan [semak: uncertain words] [00:10:16–00:10:16] Bulat [00:10:17–00:10:18] Lepas tu kita ada [00:10:20–00:10:20] Bulat lagi [00:10:21–00:10:23] Awak kena bayangkan macam ni lah audience [00:10:23–00:10:26] Lepas tu dia ada bulat yang lagi besar [semak: uncertain words] [00:10:26–00:10:27] Okay, ini apa? [semak: uncertain words] [00:10:27–00:10:29] Ini adalah cold audience [00:10:29–00:10:34] Yang biru ni apalah adalah [00:10:34–00:10:36] Warm audience [00:10:36–00:10:37] Dia suam sikit [00:10:39–00:10:42] Lepas tu yang merah ni pula adalah [00:10:42–00:10:43] Hot audience [00:10:44–00:10:46] Setiap kali awak run ads [00:10:46–00:10:48] tak kisahlah dekat Facebook ke Meta ke mana-mana [00:10:48–00:10:49] platform provider [semak: uncertain words] [00:10:49–00:10:52] semua dia akan terus run ads tu [00:10:52–00:10:53] dekat sini. Boom. Dia akan buat [00:10:53–00:10:55] dekat sini terus. Ada kalah hijau? [semak: uncertain words] [00:10:55–00:10:57] Tak ada? Cari hijau dekat luar. [semak: uncertain words] [00:10:58–00:11:00] Dia akan terus run ads dekat sini. [00:11:01–00:11:02] Dekat sini [00:11:02–00:11:03] tengah-tengah ni. Dan [semak: uncertain words] [00:11:03–00:11:05] apabila konten awak tak cukup tajam [00:11:05–00:11:07] contoh eh. Awak bayangkan konten ni macam [semak: uncertain words] [00:11:07–00:11:10] pisau. Ada konten [00:11:10–00:11:11] yang tajam gila. [00:11:11–00:11:13] Ada konten yang dia macam [00:11:13–00:11:15] tumpul sikit. Awak bayangkan macam tu. [semak: uncertain words] [00:11:16–00:11:19] Ada pula content yang memang, memang tumpul lah. [00:11:19–00:11:21] Kan, nak cakap pun malu lah. [00:11:22–00:11:28] Jadi, apabila awak run ads, ada iklan yang dia sangat tajam sampai dia boleh tembus. [00:11:28–00:11:29] Hot dia tembus. [00:11:29–00:11:31] Walaupun audience hot ni tak banyak. [00:11:31–00:11:34] Mungkin dekat dalam Malaysia audience hot ni hanya ada, kita lukis lah. [semak: uncertain words] [00:11:34–00:11:41] Contohnya audience hot ni ada, saya ambil average, 100k lah. [semak: number or amount] [00:11:42–00:11:43] 100k orang. [semak: number or amount] [00:11:45–00:11:47] audience yang warm ni pula [semak: uncertain words] [00:11:47–00:11:48] mungkin adalah [00:11:49–00:11:50] 500 ribu [semak: number or amount] [00:11:52–00:11:53] orang [00:11:54–00:11:55] audience yang cold ni pula [00:11:55–00:11:56] dia lagi besar lah [00:11:56–00:11:58] mungkin 5 juta [semak: number or amount] [00:11:58–00:12:01] so awak kena bayangkan [00:12:02–00:12:03] iklan kita sebenarnya [00:12:03–00:12:04] bila awak run [00:12:04–00:12:05] dia akan pusing dekat [00:12:05–00:12:07] 100 ribu orang yang sama je [semak: number or amount] [00:12:07–00:12:09] walaupun awak subuh lah [00:12:09–00:12:10] tukar audience macam mana [00:12:10–00:12:11] sekarang ni lagi lah [00:12:11–00:12:12] dengan Facebook [semak: uncertain words] [00:12:12–00:12:13] dia dah buat [00:12:13–00:12:14] audience pun dah [00:12:14–00:12:14] tak boleh nak setting dah [semak: uncertain words] [00:12:14–00:12:15] TikTok lagi lah [00:12:15–00:12:17] setting bodoh-bodoh je [00:12:17–00:12:42] Dia akan cari. So, dia akan personalize kreatif by individu. Contohnya kreatif A akan pergi dekat orang A. Kreatif B, dia akan pergi dekat orang B. Dia ikut kreatif sebenar. Dia ikut video tu sendiri. Kalau video tu topik dia cakap pasal pregnancy, dia kan pergi dekat orang pregnancy. Dia ikut kreatif masing-masing. Kreatif ataupun video tersebut. [semak: uncertain words] [00:12:42–00:12:45] Jadi ada setengah video pula yang dia [semak: uncertain words] [00:12:46–00:12:47] Macam video ni katalah [semak: uncertain words] [00:12:47–00:12:48] Macam ni maksudnya video ni tumpul lah [00:12:48–00:12:50] Dia hanya pergi sampai dekat sini je [00:12:50–00:12:51] Lepas tu dia lah mati [semak: uncertain words] [00:12:51–00:12:52] Maksudnya iklan dah fatigue [00:12:52–00:12:54] Iklan dia panggil sebagai [00:12:56–00:12:57] Ads fatigue [semak: uncertain words] [00:12:57–00:13:00] Ads fatigue ni maksudnya iklan tu penat [semak: uncertain words] [00:13:00–00:13:02] Iklan dah start penat [00:13:02–00:13:03] Maksudnya dia dah tak boleh nak tembus lah [00:13:03–00:13:05] Jadi bila awak faham [00:13:05–00:13:07] Ada setengah iklan memang power [semak: uncertain words] [00:13:07–00:13:09] Yang bercakap pun ustaz [00:13:09–00:13:11] Yang bercakap pun memang senang dengar [semak: uncertain words] [00:13:11–00:13:13] Dan topik dia pun hangat [00:13:13–00:13:15] Sampai tembus audience tu [semak: uncertain words] [00:13:15–00:13:16] Maksudnya [00:13:16–00:13:18] Awak membeli spend sehari [semak: uncertain words] [00:13:18–00:13:20] RM100, RM100 [semak: number or amount] [00:13:20–00:13:20] Eh ok [semak: uncertain words] [00:13:20–00:13:22] Spend lagi RM1,000 sehari [semak: number or amount] [00:13:22–00:13:23] Weh ok [semak: uncertain words] [00:13:23–00:13:24] Spend pula [00:13:24–00:13:25] Dah sampai spend RM3,000 sehari [semak: uncertain words, number or amount] [00:13:25–00:13:26] Wish ok [semak: uncertain words] [00:13:26–00:13:28] Sampai sini mati [00:13:28–00:13:29] Holamak [00:13:29–00:13:30] Audience awak ni [semak: uncertain words] [00:13:30–00:13:32] Sampai dia dah penetrate [semak: uncertain words] [00:13:32–00:13:33] Sampai ke call audience [00:13:33–00:13:34] Menyebabkan [00:13:34–00:13:35] Tengok view dia [00:13:35–00:13:35] RM3,000,000 [semak: uncertain words, number or amount] [00:13:35–00:13:37] RM3,000,000 orang tengok [semak: number or amount] [00:13:37–00:13:37] Pernah tak tengok iklan [00:13:37–00:13:39] Yang run setahun [00:13:39–00:13:39] Tak stop [00:13:40–00:13:40] Sebab apa? [00:13:40–00:13:41] Relevant [00:13:41–00:13:43] Tapi bila iklan tu tak relevan [00:13:43–00:13:44] Awak dropkan bajet dia [semak: uncertain words] [00:13:44–00:13:48] Awak kena maintain dekat demand and supply punya platform [00:13:48–00:13:50] So bila awak run iklan [00:13:50–00:13:51] Kadang-kadang [00:13:51–00:13:52] Contoh lah iklan awak ni [00:13:53–00:13:55] Biasa-biasa lah [00:13:55–00:13:58] Dia run sampai dekat sini [semak: uncertain words] [00:13:58–00:13:58] Eh mati dah [00:13:58–00:14:00] Mati dah kat situ [00:14:00–00:14:01] Sebab apa dia tak tahan lama [semak: uncertain words] [00:14:01–00:14:05] Dia adalah iklan yang keupayaan [00:14:05–00:14:07] Ataupun dia panggil scalability [00:14:07–00:14:08] Content scalability [00:14:08–00:14:10] Content tu tak scalable [00:14:10–00:14:12] Dia tak boleh penetrate audiens yang besar. [00:14:12–00:14:17] Sampai dekat orang yang berusia 30-an berminat, 40-an dah korang berminat, 50-an dah tak ada sama berminat dah. [semak: uncertain words, number or amount] [00:14:18–00:14:21] Tapi ada pula iklan yang muda, tua, semua berminat. [00:14:22–00:14:23] Sampailah sini, please perform. [semak: uncertain words] [00:14:23–00:14:24] Itulah iklan yang power. [00:14:24–00:14:29] That's why awak kena anggap split test ni adalah proses mencari Ramli. [00:14:29–00:14:31] Dia nak kena cari iklan yang perform. [00:14:32–00:14:36] Sebab itulah awak kena faham betul-betul split test, scale up dan juga scale down. [semak: uncertain words] [00:14:36–00:14:37] Okay, next pula. [00:14:38–00:14:40] kita fahamkan pula konsep iklan [semak: uncertain words] [00:14:40–00:14:42] ok, bila awak nak split test [semak: uncertain words] [00:14:42–00:14:43] tengok ya, ni adalah split test [semak: uncertain words] [00:14:43–00:14:46] split test ni mencari iklan yang perform [00:14:46–00:14:47] ok, jom saya zoom kat belah bawah ni pula [00:14:49–00:14:50] ok, nak nak [semak: uncertain words] [00:14:50–00:14:54] boleh tak, boleh kot [semak: uncertain words] [00:14:54–00:15:02] saya zoom macam ni lah, nampak kan [00:15:03–00:15:05] ok, saya nak fokus kat sini [00:15:05–00:15:06] sebab dia kecil sangat [00:15:06–00:15:08] ok, nampak ni, bawah ni [00:15:09–00:15:10] split test ni adalah [00:15:10–00:15:13] proses testing iklan, iklan ni guys [00:15:13–00:15:14] kita test dia 3 hari sahaja [semak: number or amount] [00:15:14–00:15:17] Kalau 3 hari berturut-turut tak ok [semak: uncertain words, number or amount] [00:15:17–00:15:18] Contoh macam ni [semak: uncertain words] [00:15:18–00:15:19] Hari pertama tak ok [00:15:19–00:15:20] Hari kedua tak ok [semak: uncertain words] [00:15:20–00:15:21] Hari ketiga tak ok [00:15:21–00:15:22] Kita off iklan dia [00:15:22–00:15:23] Hari pertama ok [00:15:23–00:15:24] Hari kedua tak ok [00:15:24–00:15:25] Tak ok [semak: uncertain words] [00:15:25–00:15:25] Tak ok [semak: uncertain words] [00:15:25–00:15:26] Off iklan [00:15:26–00:15:27] Walaupun hari pertama ok [00:15:27–00:15:29] Hari pertama tak ok [00:15:29–00:15:29] Kedua ok [00:15:29–00:15:30] Ketiga tak ok [00:15:30–00:15:31] Tak ok [00:15:31–00:15:31] Tak ok [00:15:31–00:15:33] Yang ni pun kita kena off iklan dia [semak: uncertain words] [00:15:34–00:15:34] Sebab apa [00:15:34–00:15:36] Dia still 3 hari berturut-turut [semak: number or amount] [00:15:36–00:15:37] So ini hukum alam lah [semak: uncertain words] [00:15:37–00:15:39] Dalam keadaan 10,000 impression [semak: number or amount] [00:15:39–00:15:41] So kalau awak faham benda ni [00:15:41–00:15:43] Nak buat 10,000 impression ni [semak: number or amount] [00:15:43–00:15:45] Kenalah spend X besar sikit [semak: uncertain words] [00:15:45–00:15:46] Tak boleh lah RM10 [semak: uncertain words, number or amount] [00:15:46–00:15:49] Sebab RM10 ni [semak: number or amount] [00:15:50–00:15:50] Biasanya [00:15:50–00:15:52] RM10 ni equal [semak: number or amount] [00:15:52–00:15:53] 1000 impression [semak: uncertain words, number or amount] [00:15:53–00:15:56] So kalau awak RM10 sehari [semak: number or amount] [00:15:58–00:15:59] Katalah darab dengan 3 hari [semak: uncertain words, number or amount] [00:15:59–00:16:01] 3 hari baru 3000 impression [semak: uncertain words, number or amount] [00:16:01–00:16:04] So maksudnya awak tak cukup matang lah [00:16:04–00:16:06] Bila kita nak kata iklan tu perform tak perform [00:16:06–00:16:08] Saya nak ada 10 ribu impression [semak: uncertain words, number or amount] [00:16:08–00:16:10] Ini baru dipanggil iklan yang matang [00:16:10–00:16:12] Contoh awak tanya satu Malaysia [00:16:13–00:16:14] Saya handsome tak? [00:16:14–00:16:15] Awak tanya 10 orang. [semak: number or amount] [00:16:15–00:16:15] Handsome? [00:16:15–00:16:16] Tak matang lah. [00:16:16–00:16:17] 10 orang tu kan awak nak buat. [semak: uncertain words, number or amount] [00:16:18–00:16:19] Cepat awak tanya 10,000 orang. [semak: uncertain words, number or amount] [00:16:20–00:16:21] Uish, 10,000 kata awak handsome. [semak: number or amount] [00:16:21–00:16:22] Barulah handsome. [00:16:22–00:16:23] Itulah maksudnya split test. [00:16:23–00:16:25] Bagi kepada audiens yang mencukupi. [00:16:25–00:16:27] Saya cadangkan 10,000 impression. [semak: number or amount] [00:16:27–00:16:29] Kalau awak tekan besar macam mana? [00:16:29–00:16:33] Contohnya awak tekan sehari RM100. [semak: number or amount] [00:16:34–00:16:36] RM100 kan dapat 10,000 impression terus tuan. [semak: number or amount] [00:16:36–00:16:37] Tak okey ke macam ni? [00:16:38–00:16:39] Jawapan dia pun tak okey juga. [00:16:40–00:16:41] Jangan lebih sangat. [00:16:41–00:16:43] Sebab takkanlah baru sehari tak okey awak nak off [semak: uncertain words] [00:16:43–00:16:44] Awak kena faham [semak: uncertain words] [00:16:44–00:16:46] Bangun pagi, buka mata [00:16:46–00:16:48] Eh, banjir [00:16:48–00:16:49] Lain emosi kita [semak: uncertain words] [00:16:49–00:16:50] Bangun pagi, buka mata [00:16:50–00:16:52] Eh, dapat government RM100 [semak: number or amount] [00:16:52–00:16:54] Behavior manusia setiap hari lain-lain [semak: uncertain words] [00:16:54–00:16:57] Sebab tu awak nak ada at least 3 hari [semak: number or amount] [00:16:57–00:16:58] So tak naklah spend besar sangat [semak: uncertain words] [00:16:58–00:17:00] Tak nak spend sikit sangat [00:17:00–00:17:02] Kebiasaannya kita spend sehari [00:17:02–00:17:04] Kalau iklan yang CPM [00:17:04–00:17:06] CPM ni adalah cost per mile [00:17:06–00:17:08] CPM ni harga iklan RM10 [semak: number or amount] [00:17:08–00:17:10] maksudnya awak dapat average RM10 [semak: number or amount] [00:17:10–00:17:12] seribu orang tengok iklan [00:17:12–00:17:14] kalau harga iklan awak mahal [semak: uncertain words] [00:17:14–00:17:15] CPM, CPM ni harga iklan [00:17:15–00:17:18] cost per month awak dalam cerita RM30 [semak: uncertain words, number or amount] [00:17:18–00:17:19] ini biasanya iklan website [00:17:20–00:17:22] so awak kena spend lebih lah [00:17:22–00:17:23] awak tak boleh lah spend RM30 [semak: number or amount] [00:17:23–00:17:25] nanti dapat lah seribu orang tengok je [00:17:25–00:17:26] awak nak kena spend sehari mungkin 100 [semak: uncertain words, number or amount] [00:17:26–00:17:29] so biasanya split test ni saya boleh kata [00:17:29–00:17:32] dalam RM30 ataupun RM100 [semak: number or amount] [00:17:32–00:17:34] RM100 sehari [semak: uncertain words, number or amount] [00:17:34–00:17:35] ini biasa cost je [semak: uncertain words] [00:17:35–00:17:40] Kalau awak run iklan masuk ke whatsapp yang murah-murah tu biasanya RM30 sehari [semak: uncertain words, number or amount] [00:17:40–00:17:43] So nak testing satu iklan ambillah 3 hari RM90 [semak: uncertain words, number or amount] [00:17:43–00:17:46] Kalau awak run iklan yang jadi mahal sikit [00:17:46–00:17:49] Yang facebook akan charge mahal ke tiktok charge mahal ke [semak: uncertain words] [00:17:49–00:17:50] Yang CPM dia RM30 [semak: number or amount] [00:17:51–00:17:53] Ataupun RM100 lah sehari awak akan run [semak: number or amount] [00:17:53–00:17:55] So maksudnya nak testing yang ni RM300 [semak: number or amount] [00:17:55–00:17:57] 3 hari yang ni RM90 [semak: number or amount] [00:17:58–00:18:00] So itu adalah konsep split test [00:18:00–00:18:02] Berapa banyak iklan awak nak split test [00:18:02–00:18:03] Dia berkata balik kepada [semak: uncertain words] [00:18:03–00:18:06] Berapa banyak tekan iklan yang awak nak tekan [semak: uncertain words] [00:18:06–00:18:08] Saya tunjukkan ya [semak: uncertain words] [00:18:09–00:18:11] Vertical scale up versus horizontal scale up [semak: uncertain words] [00:18:12–00:18:13] Dalam juga ilmu iklan ni [semak: uncertain words] [00:18:14–00:18:15] Ada dua situasi [semak: uncertain words] [00:18:15–00:18:17] Satu marketer ni dia suka tekan [00:18:17–00:18:18] RM1,000 [semak: uncertain words, number or amount] [00:18:18–00:18:20] Dia nak cari satu iklan [00:18:20–00:18:23] Iklan yang kalau boleh dapat aku nak tekan [semak: uncertain words] [00:18:23–00:18:23] Kalau RM1,000 [semak: uncertain words, number or amount] [00:18:27–00:18:29] Ada pula orang yang [semak: uncertain words] [00:18:31–00:18:32] Dia macam ni lah kan [semak: uncertain words] [00:18:32–00:18:33] Iklan A dia tekan RM700 [semak: number or amount] [00:18:33–00:18:35] Iklan B dia tekan RM300 [semak: number or amount] [00:18:36–00:18:37] Dapatlah spend 1000 sehari [semak: uncertain words, number or amount] [00:18:37–00:18:38] So, dia nak cepat [semak: uncertain words] [00:18:38–00:18:40] Kan lagi banyak spend [00:18:40–00:18:41] Kalau iklan dah power [semak: uncertain words] [00:18:41–00:18:42] Lagi naik sale [semak: uncertain words] [00:18:42–00:18:43] Masalahnya [00:18:43–00:18:45] Semakin kuat awak tekan iklan [00:18:45–00:18:46] Dia akan semakin tumpul [00:18:46–00:18:47] Dia cepat sangat [semak: uncertain words] [00:18:47–00:18:49] Awak oversupply view [00:18:49–00:18:50] Demand tak banyak [00:18:50–00:18:51] Demand tak banyak [00:18:51–00:18:52] Sebab awak faham [semak: uncertain words] [00:18:52–00:18:52] Demand supply ni [00:18:53–00:18:55] So, bila awak buat horizontal scaling [00:18:55–00:18:57] Apa yang berlaku [00:18:57–00:18:58] Awak akan buat macam ni [00:18:58–00:18:59] Tengok [00:18:59–00:19:00] Awak buat satu iklan [00:19:00–00:19:01] Tapi tak spend besar sangat [semak: uncertain words] [00:19:01–00:19:02] Mungkin 100 [semak: number or amount] [00:19:02–00:19:05] Mungkin awak spend satu iklan 30 ringgit [semak: uncertain words, number or amount] [00:19:05–00:19:06] Katalah awak nak spend [00:19:06–00:19:07] Seribu ringgit yang sama [00:19:07–00:19:08] Awak akan buat [00:19:08–00:19:09] Satu iklan, dua iklan, tiga iklan [00:19:09–00:19:10] Empat iklan, empat iklan [semak: uncertain words] [00:19:10–00:19:10] Sepuluh iklan [00:19:10–00:19:11] Sampai sepuluh iklan [00:19:11–00:19:13] Ini bukan duplikat [00:19:13–00:19:14] Ada yang komen [00:19:14–00:19:16] Oh Tuan suka tekan duplikat [semak: uncertain words] [00:19:16–00:19:16] Mana ada [00:19:16–00:19:18] Saya pantang betul [00:19:18–00:19:19] Tekan button duplikat iklan [00:19:19–00:19:19] Tak [00:19:19–00:19:20] Ini adalah [00:19:20–00:19:22] Sepuluh gambar video [semak: uncertain words] [00:19:22–00:19:23] Copywriting semua yang lain [semak: uncertain words] [00:19:23–00:19:24] Kreatif berbeza [00:19:24–00:19:25] 100% [semak: number or amount] [00:19:25–00:19:26] Baru betul [00:19:26–00:19:28] Barulah kita ada banyak anak panah [00:19:28–00:19:30] Barulah bila kita serang [00:19:30–00:19:30] Serang [00:19:30–00:19:32] Satu anak panah [00:19:32–00:19:33] Dua anak panah [00:19:33–00:19:34] Tiga anak panah [00:19:34–00:19:35] Lepas tu, ni lain-lain semua ni [00:19:35–00:19:38] Lima, pergi sini, pergi sini, pergi sini [semak: uncertain words] [00:19:38–00:19:40] Kita nak ada, kalau tembak tu [00:19:40–00:19:42] Biarlah tembak dengan sepuluh pistol [00:19:42–00:19:44] Bukannya satu pistol [00:19:44–00:19:45] Tembak sepuluh ribu kali tu [semak: uncertain words] [00:19:46–00:19:47] Habislah, rosak lah pistol tu [00:19:47–00:19:49] Kita nak pakai banyak pistol, banyak senapang [00:19:49–00:19:51] Ibaratnya macam tu lah [semak: uncertain words] [00:19:51–00:19:53] Satu iklan ni, bayangkan dia macam satu senjata [00:19:53–00:19:54] Kita nak ada banyak senjata [00:19:54–00:19:57] Senjata untuk cairkan hati customer [00:19:57–00:19:59] Adakah saya kalau iklan satu ni [00:19:59–00:20:01] Okay sangat, saya naikkan bajet dia boleh tak tuan? [semak: uncertain words] [00:20:01–00:20:03] Takkan, awak nak makan sikit-sikit [semak: uncertain words] [00:20:03–00:20:06] Baiklah awak demand tinggi, supply kurang [semak: uncertain words] [00:20:06–00:20:08] Lagi bagus daripada awak oversupply [semak: uncertain words] [00:20:08–00:20:09] So, calangan saya [00:20:09–00:20:12] Untuk scale up, kita sebenarnya tak scale up [00:20:12–00:20:13] Vertical [semak: uncertain words] [00:20:13–00:20:15] Kita akan scale up secara horizontal [00:20:15–00:20:18] Ada orang tanya saya, Tuan, kenapa bila saya naikkan bajet [semak: uncertain words] [00:20:18–00:20:20] Iklan tak ok? Kenapa naikkan bajet? [semak: uncertain words] [00:20:21–00:20:22] Kenapa orang naikkan bajet? [00:20:23–00:20:24] Siapa suruh naikkan bajet? [00:20:24–00:20:25] Saya tak suruh orang naikkan bajet [00:20:25–00:20:28] Saya suruh awak banyakkan iklan untuk naikkan bajet [semak: uncertain words] [00:20:28–00:20:29] Beza [00:20:29–00:20:31] Oh, tapi itulah Tuan [00:20:31–00:20:33] Saya lah di iklannya ok [semak: uncertain words] [00:20:33–00:20:35] lepas tu bila saya iklan tu dah okey kan [semak: uncertain words] [00:20:35–00:20:36] contoh saya spend RM100 [semak: uncertain words, number or amount] [00:20:36–00:20:38] saya nakkan bajet RM300 terus tak okey? [semak: uncertain words, number or amount] [00:20:39–00:20:40] macam mana yang tak buat tuan? [00:20:40–00:20:42] macam mana saya nak naikkan bajet dan okey? [00:20:42–00:20:44] jawapan saya jangan naikkan bajet [00:20:45–00:20:46] awak malas [00:20:47–00:20:48] semua orang tahu benda ni sebenarnya [00:20:48–00:20:49] awak tanya mana marketer [semak: uncertain words] [00:20:49–00:20:51] semua akan setuju jawab horizontal [semak: uncertain words] [00:20:51–00:20:53] ya horizontal lebih stable [00:20:53–00:20:55] kalau vertical ni [00:20:55–00:20:56] ada hari awak untung RM10,000 [semak: number or amount] [00:20:56–00:20:58] ada hari awak rugi RM30,000 [semak: number or amount] [00:20:58–00:20:58] memang contoh [00:20:58–00:20:59] dia macam teruk sangat tau [semak: uncertain words] [00:20:59–00:21:01] dia punya fluctuation tak stable dia tu [00:21:01–00:21:02] so that's why [00:21:02–00:21:05] Kita nak go dengan horizontal scale up. [semak: uncertain words] [00:21:05–00:21:07] Dan apa penghalang orang nak buat belah lah ni? [semak: uncertain words] [00:21:07–00:21:08] Kenapa dia tak nak buat? [semak: uncertain words] [00:21:09–00:21:12] Sebab dia, satu je, satu je ayat dia. [00:21:12–00:21:15] Sebab dia M-A-L-A-S. [semak: uncertain words] [00:21:16–00:21:16] Malas. [00:21:16–00:21:18] Mana sini ada tiga masalah lah. [semak: uncertain words] [00:21:20–00:21:22] J-M-E. [00:21:23–00:21:24] Jahil. [00:21:25–00:21:26] Malas. [00:21:27–00:21:27] Ego. [00:21:28–00:21:29] Ada orang dia jahil, dia tak tahu. [00:21:30–00:21:32] Tapi pada time awak tengok beda saya ni, awak tak jahil lah. [semak: uncertain words] [00:21:32–00:21:32] Awak dah tahu. [00:21:32–00:21:33] tahu tak saya dah jawab dah [semak: uncertain words] [00:21:33–00:21:34] horizontal lagi bagus [semak: uncertain words] [00:21:34–00:21:35] awak antara dua je [semak: uncertain words] [00:21:35–00:21:37] awak kompon dalam petang jalan [semak: uncertain words] [00:21:37–00:21:38] buat orang tengok video ni [semak: uncertain words] [00:21:38–00:21:40] awak antara awak malas [00:21:40–00:21:41] atau awak ego [00:21:41–00:21:43] kalau awak power [00:21:43–00:21:43] biasa awak ego [00:21:43–00:21:45] awak kata tak jadilah [00:21:45–00:21:46] saya dah buat pun [00:21:46–00:21:47] awak power you [semak: uncertain words] [00:21:47–00:21:47] awak ego [00:21:47–00:21:50] tapi kalau awak budak baru belajar [00:21:50–00:21:51] biasanya awak lebih pada malas [00:21:51–00:21:52] awak tak percaya [00:21:52–00:21:53] awak macam [00:21:53–00:21:55] betul ke aku nak sampai kena buat ni [00:21:56–00:21:57] saya borak dengan kawan saya [00:21:57–00:21:59] yang buat sale sejuta sebulan [semak: uncertain words] [00:21:59–00:22:00] dalam masa tiga ke enam bulan [00:22:00–00:22:01] brand baru daripada kosong [00:22:02–00:22:04] Saya tanya dia apa rahsia kau [semak: uncertain words] [00:22:04–00:22:05] Encik biasa jadi [00:22:05–00:22:06] Ha? Encik biasa [00:22:06–00:22:07] Encik biasa je [00:22:07–00:22:09] Kita buat seratus iklan [semak: uncertain words] [00:22:09–00:22:09] Ha? [00:22:10–00:22:10] Serius lah [00:22:10–00:22:11] Ya, seratus iklan [semak: uncertain words] [00:22:11–00:22:13] Waktu kita split test tu [semak: uncertain words] [00:22:13–00:22:14] Kita buat seratus iklan [00:22:14–00:22:14] Terus [00:22:15–00:22:16] Video lain dulu [semak: uncertain words] [00:22:16–00:22:17] Lain, dah [00:22:17–00:22:18] Checkmate [00:22:18–00:22:19] Saya tak nak tahu mana lain [semak: uncertain words] [00:22:19–00:22:20] Saya nak tahu tu je [00:22:20–00:22:22] Sebab saya kadang terfikir juga [00:22:22–00:22:23] Ada hack ke benda ni [00:22:23–00:22:24] Ada ke apa-apa hack [semak: uncertain words] [00:22:24–00:22:25] Tak ada [00:22:25–00:22:27] Sebab tu lah saya cakap tadi [00:22:27–00:22:28] Memang tak ada shortcut guys [semak: uncertain words] [00:22:29–00:22:30] Jangan naikkan bajet iklan [00:22:30–00:22:32] Itu sebenarnya cara paling stable [00:22:32–00:22:34] Sebab bila awak buat vertical scale up [semak: uncertain words] [00:22:34–00:22:35] Awak akan penat mencari winning ads [semak: uncertain words] [00:22:35–00:22:36] Sebab tu bila saya ajar ni [00:22:36–00:22:37] Split test scale up [00:22:37–00:22:39] Kalau awak naikkan contoh lah [00:22:40–00:22:42] Awak spend RM50, RM30 [semak: number or amount] [00:22:42–00:22:44] Kalau ok awak biar je RM30 [semak: uncertain words, number or amount] [00:22:44–00:22:47] Maksudnya awak dah menghilangkan 2 fasa dalam iklan [semak: uncertain words, number or amount] [00:22:47–00:22:48] Scale up tak wujud bagi awak [semak: uncertain words] [00:22:49–00:22:50] Scale down tak wujud [00:22:50–00:22:51] Kan dah senang hidup awak [00:22:51–00:22:52] Awak split test [00:22:52–00:22:53] Kalau ok awak stay [00:22:53–00:22:53] Tak ok awak off [00:22:53–00:22:55] Dah senang kan stable [semak: uncertain words] [00:22:55–00:22:56] So apa yang awak perlukan adalah [00:22:56–00:22:58] Katakanlah awak nak spend [00:22:58–00:23:00] Ada yang tanya saya baru ni [00:23:00–00:23:02] saya punya ROAS [semak: uncertain words] [00:23:02–00:23:03] ROAS saya bagus [00:23:03–00:23:05] ROAS saya 5 [semak: number or amount] [00:23:05–00:23:07] saya nak buat sale 1 juta [semak: number or amount] [00:23:08–00:23:09] 1M [semak: number or amount] [00:23:09–00:23:10] ok [semak: uncertain words] [00:23:10–00:23:12] saya punya ROAS 5 [semak: uncertain words, number or amount] [00:23:12–00:23:14] so berapa dia kena spend [00:23:14–00:23:15] ROAS 5 [semak: number or amount] [00:23:15–00:23:15] ROAS ni apa [00:23:15–00:23:17] ROAS ni adalah [semak: uncertain words] [00:23:17–00:23:19] return on expand [semak: uncertain words] [00:23:21–00:23:23] ulangan [00:23:23–00:23:24] kos iklan [00:23:24–00:23:26] ulangan sale daripada kos iklan [00:23:26–00:23:29] so katakanlah dia nak dapatkan sale [00:23:29–00:23:31] 1 juta sebulan [semak: number or amount] [00:23:31–00:23:33] Dia kena spend iklan berapa kat sini [semak: uncertain words] [00:23:33–00:23:35] Sebab dia nak 5 kali danda [semak: uncertain words, number or amount] [00:23:35–00:23:36] Ruas ni maksudnya dia kena spend [semak: uncertain words] [00:23:36–00:23:37] 200k lah [semak: number or amount] [00:23:37–00:23:39] So persoalan dia [00:23:39–00:23:41] Nak spend 200k sebulan [semak: number or amount] [00:23:41–00:23:42] Bahagi dengan 30 hari berapa [semak: number or amount] [00:23:42–00:23:45] 200,000 [semak: uncertain words, number or amount] [00:23:45–00:23:46] Bahagi dengan 30 hari [semak: number or amount] [00:23:46–00:23:48] Berapa dia nak kena spend [00:23:54–00:23:55] RM6,700 sehari [semak: uncertain words, number or amount] [00:23:56–00:23:57] Sehari eh [00:23:57–00:23:58] Bukannya sebulan tau [00:23:58–00:23:59] Sebab sebulan banyak kat lah [semak: uncertain words] [00:23:59–00:24:00] 200k dia banyak [semak: uncertain words, number or amount] [00:24:02–00:24:03] Taklah banyak-banyak [semak: uncertain words] [00:24:03–00:24:05] Tapi consider okey lah untuk marketer. [semak: uncertain words] [00:24:05–00:24:07] So, bila awak pecahkan balik. [00:24:07–00:24:10] Katakanlah satu iklan awak spend RM100 sahaja. [semak: number or amount] [00:24:10–00:24:11] Awak bahagikan dengan RM100. [semak: number or amount] [00:24:12–00:24:16] Awak kena buat 67 iklan. [semak: uncertain words, number or amount] [00:24:16–00:24:16] Betul tak? [00:24:17–00:24:19] Awak kena buat 67. [semak: number or amount] [00:24:20–00:24:21] Winning ads. [00:24:22–00:24:22] Betul kan? [semak: uncertain words] [00:24:23–00:24:24] Dah? Buat lah. [semak: uncertain words] [00:24:25–00:24:25] Ini je rahsia dia. [00:24:27–00:24:28] Eh, tapi penat lah. [00:24:28–00:24:29] Tak penat ke? [semak: uncertain words] [00:24:29–00:24:30] Siapa suruh? [00:24:30–00:24:31] Sama suruh buat bisnes. [00:24:31–00:24:33] Test je. Sebab tu saya cakap tadi [00:24:34–00:24:36] Semuanya bermula dengan organic content [00:24:36–00:24:39] Bila awak dah ada engine buat organic content [00:24:39–00:24:40] Awak takkan ada issue [00:24:40–00:24:41] Awak takkan ada issue [00:24:42–00:24:43] Bila awak dah ada engine [00:24:43–00:24:44] Macam free traffic [00:24:44–00:24:45] Awak dah biasa buat content [00:24:45–00:24:47] Tak run ads pun setiap hari [00:24:47–00:24:48] Saya cakap apa tadi? [00:24:49–00:24:52] Setiap hari awak kena ada at least sehari 3 video [semak: uncertain words, number or amount] [00:24:52–00:24:55] Dah kalau 3-3 video ni video yang berkualiti [semak: number or amount] [00:24:55–00:24:57] Awak sehari awak akan post 3 iklan [semak: number or amount] [00:24:58–00:24:59] Kalau 3 video sehari [semak: number or amount] [00:24:59–00:25:01] sebulan dah 90 video [semak: number or amount] [00:25:01–00:25:03] awak hasilkan. Takkanlah boleh [00:25:03–00:25:05] 90 video, 30% tak FYP [semak: number or amount] [00:25:05–00:25:07] untuk awak run ads. Dah [00:25:07–00:25:08] setiap bulan awak rilis [00:25:09–00:25:11] dalam sekitar 30 iklan baru. [semak: uncertain words, number or amount] [00:25:12–00:25:14] Okey, berapa lama iklan bertahan? [semak: uncertain words] [00:25:14–00:25:15] Soalan dia pula. Iklan [00:25:15–00:25:17] kebiasaannya rasa tak tahan lama sangat. Awak kena faham. [semak: uncertain words] [00:25:18–00:25:19] Kenapa kita kena keep on buat iklan baru? [00:25:19–00:25:21] Dia hanya bertahan kebiasaannya [00:25:21–00:25:23] 2 minggu. Ini pun [semak: uncertain words, number or amount] [00:25:23–00:25:25] dah bersyukur dah 2 minggu. Kedua [semak: number or amount] [00:25:25–00:25:27] bulan. Memang ada [00:25:27–00:25:29] iklan-iklan tahap wali, tahap bewa [semak: uncertain words] [00:25:29–00:25:30] Yang bertahan setahun memang ada [semak: uncertain words] [00:25:30–00:25:33] Tapi secara general saya boleh kata [semak: uncertain words] [00:25:33–00:25:35] Iklan bertahan 2 minggu ke 2 bulan [semak: uncertain words, number or amount] [00:25:35–00:25:37] Lepas tu mungkin dia kena direhatkan [00:25:37–00:25:38] Bulut sebelah awak on dia balik [semak: uncertain words] [00:25:39–00:25:41] So that's why saya tak nak awak [semak: uncertain words] [00:25:41–00:25:43] Overthinking sangat pasal ads ni [semak: uncertain words] [00:25:43–00:25:45] Awak memang ada marketer [00:25:45–00:25:47] Tujuan awak tengok video ni bukan nak tahu teknikal sangat [00:25:47–00:25:48] Saya nak awak tahu yang ni [00:25:50–00:25:51] Why and what [00:25:52–00:25:53] How ni sebenarnya [00:25:53–00:25:54] Minta marketer je buat [00:25:54–00:25:57] Why ni apa? Why ni adalah mindset [00:25:57–00:25:59] Apa yang saya kena ajar awak sekarang ni adalah [semak: uncertain words] [00:25:59–00:26:00] Mindset iklan berbayar [00:26:00–00:26:00] Nampak ni? [00:26:01–00:26:01] Audience semua semua [semak: uncertain words] [00:26:01–00:26:02] Ini semua mindset [00:26:02–00:26:03] Awak faham? [00:26:03–00:26:03] Oh [00:26:04–00:26:05] Horizontal scaling [00:26:06–00:26:08] Kenapa marketer aku [semak: uncertain words] [00:26:08–00:26:09] Suka [00:26:09–00:26:10] Testing-testing audience [00:26:10–00:26:11] Bullshit semua ni [00:26:11–00:26:13] Padahal patut kau test kreatif [00:26:13–00:26:15] Sebab tu marketer ni [semak: uncertain words] [00:26:15–00:26:15] Saya boleh kata [00:26:15–00:26:16] Ada banyak mazhab [semak: uncertain words] [00:26:16–00:26:18] Ada yang bertuhankan [00:26:18–00:26:19] Setting [00:26:20–00:26:21] Berkiblatkan setting [00:26:21–00:26:22] Ada mazhab lah kita panggil [semak: uncertain words] [00:26:22–00:26:23] Ada yang suka [00:26:23–00:26:24] Check setting [semak: uncertain words] [00:26:24–00:26:25] Kita tulis kan [semak: uncertain words] [00:26:26–00:26:27] Kepercayaan [00:26:27–00:26:28] Dalam orang yang buat ads [semak: uncertain words] [00:26:29–00:26:30] Ada 5 kot tak silap saya [semak: uncertain words, number or amount] [00:26:30–00:26:32] Nombor 1 ada yang suka testing setting [semak: number or amount] [00:26:32–00:26:33] Dia kata ada setting magic [00:26:33–00:26:36] Ada yang suka testing sales page [00:26:36–00:26:37] Dia kata website kita salah [00:26:37–00:26:40] Ada yang suka testing audience pula [00:26:40–00:26:41] Dia kata audience ni tak tepat ni [00:26:41–00:26:42] Saya kena cakap audience tepat [00:26:42–00:26:43] Iklan ok lah audience [semak: uncertain words] [00:26:43–00:26:45] Ada yang kata kreatif [00:26:45–00:26:46] Oh kreatif saya tak ok lah sebenarnya [00:26:46–00:26:47] Audience ok je [00:26:47–00:26:49] Audience sama je lah nak testing macam mana je [semak: uncertain words] [00:26:49–00:26:50] Ada pula yang kata [00:26:50–00:26:51] Product [semak: uncertain words] [00:26:51–00:26:52] Oh product saya tak ok lah tuan [00:26:55–00:26:55] Macam tu [00:26:55–00:26:56] Nampak [00:26:56–00:26:57] So kalau awak tanya saya [semak: uncertain words] [00:26:57–00:26:58] Saya berkiblat [semak: uncertain words] [00:26:58–00:27:00] Ataupun berimam kan [00:27:00–00:27:02] Ahli sunnah wanajimah [semak: uncertain words] [00:27:03–00:27:04] Saya adalah kreatif [00:27:05–00:27:06] Ada yang cari setting [00:27:06–00:27:07] Eh macam mana kau setting eh [00:27:07–00:27:09] Itu nombor satu dia tanya [semak: uncertain words] [00:27:10–00:27:12] Alhamdulillah kawan dia beritahu [00:27:12–00:27:14] Aku dah sell aku 300,000 dah ni [semak: uncertain words, number or amount] [00:27:14–00:27:15] Eh kau setting macam mana [00:27:16–00:27:17] Alhamdulillah setting kau tanya [00:27:18–00:27:19] Eh kau pakai sales page apa [00:27:19–00:27:20] Tengok sekejap sales page kau [00:27:20–00:27:21] Dia nak tiru sales page [00:27:21–00:27:22] Atau website [00:27:22–00:27:24] Eh kau setting ambil macam mana [semak: uncertain words] [00:27:25–00:27:26] Eh produk apa kau jual [00:27:26–00:27:28] Aku nak silent dengan produk kau [semak: uncertain words] [00:27:29–00:27:30] Tapi kalau marketing yang betul-betul ni [semak: uncertain words] [00:27:30–00:27:31] Berapa banyak kreatif kau abang kau? [semak: uncertain words] [00:27:32–00:27:32] Wish banyak [semak: uncertain words] [00:27:33–00:27:34] Semua yang lain eh [00:27:34–00:27:35] Semua yang lain [00:27:35–00:27:35] Angle [00:27:36–00:27:37] Angle ni dah cukup [00:27:37–00:27:38] Aku dah dapat jawapan [00:27:38–00:27:39] Sebenarnya ni [00:27:39–00:27:39] Jangan nak tahu [semak: uncertain words] [00:27:40–00:27:41] Kreatif [00:27:41–00:27:42] Kreatif tu adalah video ataupun gambar [00:27:42–00:27:43] Dia tak kisah [00:27:43–00:27:44] Gambar boleh, video boleh [00:27:44–00:27:45] Okey soalan seterusnya [semak: uncertain words] [00:27:46–00:27:47] Gambar ke video [00:27:47–00:27:47] Okey awak kena tahu [semak: uncertain words] [00:27:48–00:27:49] Gambar [00:27:50–00:27:51] Versus video [00:27:52–00:27:54] Dua-dua ni adalah askar yang berbeza [00:27:54–00:27:55] Awak bayangkan [00:27:55–00:27:57] gambar ni macam jalan kaki [00:27:57–00:27:58] video ni macam naik kereta [semak: uncertain words] [00:28:02–00:28:04] susah ke senang nak buat kereta? [00:28:04–00:28:04] susah [00:28:04–00:28:05] ambil masa [00:28:06–00:28:07] jalan kaki senang [00:28:07–00:28:08] tapi susah nak pergi jauh [00:28:08–00:28:09] samalah macam tu [00:28:09–00:28:10] kereta pergi jauh [00:28:10–00:28:10] jalan kaki dekat [00:28:10–00:28:11] sebab tu [00:28:11–00:28:13] kebanyakan iklan gambar [00:28:13–00:28:14] memang sangat penting untuk dibuat [00:28:14–00:28:15] dia bagus untuk retargeting [00:28:15–00:28:16] tapi dia tak jauh [00:28:16–00:28:17] dia pergi sini mati [00:28:17–00:28:18] pergi sini mati [00:28:18–00:28:19] pergi sini mati [00:28:19–00:28:20] itu gambar [00:28:20–00:28:21] tapi dia laju [00:28:21–00:28:21] dia boleh buat [00:28:21–00:28:23] kita panggil [00:28:23–00:28:24] retargeting [00:28:24–00:28:25] iklan yang saka orang balik [00:28:25–00:28:26] yang kejam orang balik [semak: uncertain words] [00:28:26–00:28:27] tapi video [00:28:27–00:28:27] eh video bagus [00:28:27–00:28:28] video jauh [semak: uncertain words] [00:28:28–00:28:29] video [semak: uncertain words] [00:28:29–00:28:30] video [semak: uncertain words] [00:28:30–00:28:30] so [00:28:30–00:28:32] ibaratnya macam askar [00:28:32–00:28:33] ada askar jalan kaki [00:28:33–00:28:34] dengan askar berkuda [00:28:34–00:28:34] cavalry [semak: uncertain words] [00:28:34–00:28:35] askar berkuda [00:28:35–00:28:36] dia akan langgar dulu [00:28:36–00:28:37] dia akan buka dulu [00:28:37–00:28:38] brand awareness [semak: uncertain words] [00:28:38–00:28:40] lepas tu askar jalan kaki [00:28:40–00:28:41] gambar-gambar akan sapu [00:28:41–00:28:42] untuk balance-balance [00:28:42–00:28:43] yang askar berkuda [00:28:43–00:28:43] tak dapat nak bunuh [00:28:43–00:28:44] macam tu lah [00:28:44–00:28:45] so jawapan saya dua-dua [00:28:45–00:28:46] penting [00:28:46–00:28:47] janganlah video je [00:28:47–00:28:48] kena buat dua-dua [00:28:48–00:28:49] gambar kena buat [00:28:49–00:28:50] video kena buat [00:28:50–00:28:50] kalau boleh [00:28:50–00:28:51] sebagai saya [00:28:51–00:28:53] dua nisbah satu lah [00:28:53–00:28:54] satu nisbah dua [00:28:55–00:28:56] maksudnya awak boleh buat [00:28:56–00:28:57] dua video satu gambar [00:28:57–00:28:59] Ataupun awak boleh je buat dua ni sebab dua [semak: uncertain words] [00:28:59–00:29:01] Cuma bajet iklan kat sini kurangkan sikit [semak: uncertain words] [00:29:01–00:29:03] Contoh kalau video awak bagi bajet dia [00:29:03–00:29:04] Mungkin RM100 [semak: uncertain words, number or amount] [00:29:04–00:29:06] Gambar, satu gambar awak bagi bajet [00:29:06–00:29:08] RM30 ke RM50 dah cukup dah [semak: number or amount] [00:29:08–00:29:10] Gambar tak boleh spend besar sangat [00:29:10–00:29:11] Dia cepat penat [00:29:11–00:29:12] Dia cepat ni [00:29:12–00:29:13] Ad's fatigue [semak: uncertain words] [00:29:13–00:29:14] Iklan cepat penat [00:29:14–00:29:15] Okay [semak: uncertain words] [00:29:15–00:29:17] Video ni saya tepat sebab panjang sikit [semak: uncertain words] [00:29:17–00:29:19] Mudah-mudahan saya tak payah ajar awak dah [00:29:19–00:29:19] Awak jadi bijak [00:29:21–00:29:22] Semoga bermanfaat [00:29:22–00:29:23] So bila awak dah faham benda ni [00:29:23–00:29:25] Saya nak awak buat [00:29:26–00:29:26] Training ni [semak: uncertain words] [00:29:26–00:29:28] tengok, paid ads [semak: uncertain words] [00:29:29–00:29:30] paid ads, oh paid ads [00:29:30–00:29:32] ada lah, tu je, itu je [semak: uncertain words] [00:29:32–00:29:34] itu je paid ads, awak just kena [semak: uncertain words] [00:29:34–00:29:36] buat yang tadi dia, jadi jom kita recap balik apa yang kita nak belajar [semak: uncertain words] [00:29:36–00:29:37] guys [00:29:39–00:29:40] kita dah belajar tadi, daripada mula [00:29:40–00:29:42] balik, ok, 7 step untuk buat net profit [semak: uncertain words, number or amount] [00:29:42–00:29:44] kita dah belajar, nombor 1 brand positioning [semak: uncertain words, number or amount] [00:29:44–00:29:45] nombor 2 adalah pricing strategy [semak: number or amount] [00:29:46–00:29:48] nombor 3 adalah magic number, kita dah belajar [semak: number or amount] [00:29:48–00:29:50] winning funnel dan free traffic, pay traffic [00:29:50–00:29:52] kita nak pergi chapter last, tak jatuh lagi [semak: uncertain words] [00:29:52–00:29:54] dan saya recap balik, brand positioning [00:29:54–00:29:56] sangat-sangat penting, awak kena tahu awak nak [00:29:56–00:29:58] menang kat mana, lepas tu keluarkan USB [semak: uncertain words] [00:29:58–00:30:00] tempat yang awak nak menang, lepas tu pilih harga [semak: uncertain words] [00:30:00–00:30:02] dengan betul, clearkan COGS awak berapa [semak: uncertain words] [00:30:02–00:30:04] tahu magic number awak berapa [semak: uncertain words] [00:30:04–00:30:06] so-so-wa apa semua dan fahamkan berapa [semak: uncertain words] [00:30:06–00:30:08] customer yang awak nak dapatkan sehari, lepas tu [00:30:08–00:30:10] reverse lepas itu, apa produk yang awak nak jual [semak: uncertain words] [00:30:10–00:30:12] takkan nak jual satu produk je lambat lah, nak dapatkan customer [semak: uncertain words] [00:30:12–00:30:14] so awak tiga jenis produk, design tiga jenis [00:30:14–00:30:16] mana, lepas tu faham cara nak buat iklan [semak: uncertain words] [00:30:16–00:30:18] iklan, konten percuma [semak: uncertain words] [00:30:18–00:30:20] sebab konten percuma ni adalah permulaan kepada [00:30:20–00:30:22] iklan berbayar, kalau konten percuma [00:30:22–00:30:24] engine awak padu, padu, padu, padu, padu [semak: uncertain words] [00:30:24–00:30:26] buat moment, moment, moment, moment [semak: uncertain words] [00:30:26–00:30:27] Boom! Pilih jadi video yang sama [semak: uncertain words] [00:30:27–00:30:29] Convert jadi X [00:30:29–00:30:32] Daripada X ni pula awak scale horizontal [semak: uncertain words] [00:30:32–00:30:33] Itu sahaja [00:30:33–00:30:35] Kita jumpa dalam video yang seterusnya [00:30:35–00:30:36] Zas [semak: uncertain words]