3 Positioning USP
Transkrip teks · Pengecaman pertuturan automatik; setiap perkataan belum disahkan.
3 Positioning USP Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:19] Topik yang seterusnya adalah Brand Positioning untuk 3 USP. Kalau tadi dalam panduan sebelum ni, kita dah go through tentang Brand Positioning untuk 4 Positioning Quadrant. Awak dah faham benda ni? Baru awak boleh tengok step yang seterusnya untuk 3 Positioning USP. Dah ready? Jom kita mulakan di whiteboard. [semak: uncertain words, number or amount] [00:00:19–00:00:21] Ok, selepas awak dah decide [semak: uncertain words] [00:00:21–00:00:24] Katakanlah dalam 4 positioning quadrant ni [semak: uncertain words, number or amount] [00:00:24–00:00:25] Awak dah kenal pasti dah [00:00:25–00:00:28] Saya nak menang dekat quality tuan [00:00:28–00:00:29] Saya memang orang quality [00:00:29–00:00:32] Sebab quality ni adalah DNA diri saya [00:00:32–00:00:33] Saya memang nak menang dekat quality [00:00:33–00:00:35] So katalah quality awak kata [00:00:35–00:00:37] Saya target 9 per 10 [semak: uncertain words, number or amount] [00:00:37–00:00:38] Mungkin sekarang tak sampai [00:00:38–00:00:40] Akan datang saya nak 9 per 10 [semak: number or amount] [00:00:40–00:00:42] Dekat bahagian chip [00:00:42–00:00:43] Awak tak adalah murah sangat [00:00:43–00:00:46] Mungkin awak mahal sikit dalam sekitar 4 per 10 [semak: number or amount] [00:00:46–00:00:48] Untuk bahagian speed [00:00:48–00:00:50] mungkin awak tak ada laju sangat [semak: uncertain words] [00:00:50–00:00:51] biasa-biasa je [00:00:51–00:00:52] mungkin awak 6 per 10 [semak: uncertain words, number or amount] [00:00:52–00:00:54] tapi distribution [00:00:54–00:00:55] mungkin awak fail [00:00:55–00:00:57] sebab awak nak buat quality kan [00:00:57–00:00:58] so biasa quality [00:00:58–00:00:59] kalau restoran tu sedap [00:00:59–00:01:00] satu cawangan je lah sedap [00:01:00–00:01:01] distribution [00:01:01–00:01:02] tempat lain mungkin [00:01:02–00:01:03] tak apa-apa nak sedap [semak: uncertain words] [00:01:03–00:01:04] that's why lah [00:01:04–00:01:05] ada setengah kedai yang viral ni [00:01:05–00:01:06] satu je cawangan dia [00:01:06–00:01:07] sebab itu je yang boleh [00:01:07–00:01:08] dia sedapkan [00:01:08–00:01:09] sebab dia ada air tangan [00:01:09–00:01:11] air tangan tu susah nak di duplicate [semak: uncertain words] [00:01:11–00:01:13] so katakanlah quality [00:01:13–00:01:14] jadi sekarang ni [00:01:14–00:01:15] dalam chapter ni [00:01:15–00:01:17] 3 position in USP [semak: number or amount] [00:01:17–00:01:17] saya nak awak [00:01:17–00:01:20] keluarkan. Jadi katakanlah [00:01:20–00:01:22] awak punya USP adalah quality. [00:01:22–00:01:24] Keluarkan quality ini [00:01:24–00:01:25] dan tolong define [00:01:25–00:01:27] apa maksud quality. [semak: uncertain words] [00:01:27–00:01:29] Oh, saya paling quality. Ya. [00:01:30–00:01:31] Semua orang boleh define dia quality. [semak: uncertain words] [00:01:32–00:01:34] Semua orang boleh claim saya paling quality-quality. [00:01:34–00:01:35] Tapi apakah [00:01:35–00:01:38] maksud awak ni high quality? [00:01:38–00:01:39] So, saya nak awak keluarkan [00:01:39–00:01:42] 3. 1, 2, [semak: uncertain words, number or amount] [00:01:42–00:01:43] 3. 3 [semak: number or amount] [00:01:45–00:01:46] USP [00:01:47–00:01:48] Positioning awak [00:01:49–00:01:50] Apa maksud USP? [semak: uncertain words] [00:01:51–00:01:52] USP ni maksudnya [00:01:52–00:01:53] U, unique [semak: uncertain words] [00:01:55–00:01:56] Unique where [semak: uncertain words] [00:01:57–00:01:58] S, selling [00:02:00–00:02:02] P, proposition ataupun point [00:02:02–00:02:03] Saya guna point lah, saya dah faham sikit [semak: uncertain words] [00:02:04–00:02:06] Unique, selling, point [00:02:06–00:02:08] Maksudnya apa yang menyebabkan awak ni [00:02:08–00:02:09] Unique daripada orang lain? [00:02:09–00:02:10] Apa yang uniknya? [00:02:11–00:02:14] Beza eh, orang yang murah A dengan murah B [semak: uncertain words] [00:02:14–00:02:15] Dua-dua ada keunikan dia [00:02:15–00:02:17] Mungkin yang ni murah sebab [00:02:17–00:02:20] dia suka bagi harga [semak: uncertain words] [00:02:20–00:02:21] tanpa hidden charge. Yang ni [00:02:21–00:02:24] murah pula sebab dia ada hidden charge. Contoh [00:02:24–00:02:26] macam Asia. Betul tak? Murah kan? [00:02:26–00:02:28] Murah. Tapi korang tahu. Add-on luggage [00:02:28–00:02:30] jadi mahal. Betul tak? Add-on [00:02:30–00:02:32] contohnya kita beli tiket flight murah. [00:02:32–00:02:34] Murah tu harga 600. Bila add-on [semak: uncertain words, number or amount] [00:02:34–00:02:35] add-on luggage eh 1,200 je katanya. [semak: uncertain words, number or amount] [00:02:36–00:02:38] Sama mahal je. So itulah [00:02:38–00:02:40] unit selling point di Asia. Dia [semak: uncertain words] [00:02:40–00:02:41] nampak murah sebenarnya mahal. [00:02:42–00:02:43] Nampak? Contohnya saya ambil [00:02:43–00:02:46] quality. Dalam example ni [semak: uncertain words] [00:02:46–00:02:47] Kalau awak tengok example ni. [00:02:47–00:02:51] Example ni saya ambil kualiti untuk katanya kedai printing. [00:02:51–00:02:52] Kalau awak buat kedai printing. [semak: uncertain words] [00:02:53–00:02:54] Untuk kedai printing ni. [00:02:55–00:02:56] Apa maksud kualiti? [00:02:56–00:02:59] Oh saya buat print baju berkualiti. [00:02:59–00:03:00] Eh lah apa maksud dia. [semak: uncertain words] [00:03:00–00:03:04] So contohnya awak cuba terjemahkan dalam bentuk yang praktikal. [00:03:05–00:03:05] Okay. [semak: uncertain words] [00:03:06–00:03:06] Saya punya tuan. [00:03:07–00:03:08] Memang design. [00:03:10–00:03:12] 100% custom made. [semak: uncertain words, number or amount] [00:03:13–00:03:14] Custom design. [00:03:14–00:03:15] Custom design. [00:03:15–00:03:16] oleh designer [semak: uncertain words] [00:03:16–00:03:17] designer saya ni [semak: uncertain words] [00:03:17–00:03:18] memang pengalaman [00:03:18–00:03:20] so designer saya ni [00:03:20–00:03:20] kalau tuan tengok [00:03:20–00:03:21] design dia memang lawa gila [00:03:21–00:03:22] saya rate 9 per 10 [semak: uncertain words, number or amount] [00:03:22–00:03:24] memang designer ni [00:03:24–00:03:25] ber [00:03:25–00:03:26] pengalaman [00:03:27–00:03:28] yang ni saya include [00:03:28–00:03:29] sekali dalam [00:03:29–00:03:30] package [00:03:30–00:03:31] contoh kat luar sana [00:03:31–00:03:32] kalau dia nak upah designer [00:03:32–00:03:33] mungkin 300-500 [semak: number or amount] [00:03:33–00:03:34] ribu [00:03:34–00:03:35] saya punya designer ni [00:03:35–00:03:36] memang level macam tu [00:03:36–00:03:37] tapi included [00:03:37–00:03:38] sebab tu mahal [00:03:38–00:03:38] nampak [00:03:38–00:03:39] ok [semak: uncertain words] [00:03:39–00:03:41] lepas tu bila awak pergi [00:03:41–00:03:42] dekat instagram dia [semak: uncertain words] [00:03:42–00:03:42] kan tengok design [semak: uncertain words] [00:03:42–00:03:44] wau ni design dia [semak: uncertain words] [00:03:44–00:03:45] itu masa quality [semak: uncertain words] [00:03:45–00:03:47] Maksudnya dia takkan print design tak lawa [semak: uncertain words] [00:03:47–00:03:49] Sebab designer dia akan tapis [00:03:49–00:03:51] Dan design yang tak lawa [00:03:51–00:03:52] Dia takkan post lah dekat Instagram dia [00:03:52–00:03:53] Haa, macam tu [semak: uncertain words] [00:03:53–00:03:54] Okay, next mungkin [semak: uncertain words] [00:03:54–00:03:57] Awak ni adalah orang yang bagi 3 kali [semak: number or amount] [00:03:57–00:03:58] Free revision [00:03:59–00:04:01] Revision ni maksudnya apa? [00:04:01–00:04:02] Boleh ubah 3 kali [semak: number or amount] [00:04:04–00:04:04] Revision [00:04:05–00:04:06] Oh, free je? [00:04:06–00:04:07] Ya, ya, ya, free [00:04:07–00:04:08] Kalau ambil dengan saya puan [00:04:08–00:04:10] Kita bukan sahaja buat design custom [00:04:10–00:04:11] High quality [00:04:11–00:04:13] Malah nak ubah 3 kali percuma [semak: number or amount] [00:04:13–00:04:15] Kalau kali keempat pun kena bayar [00:04:15–00:04:16] Maksudnya memang [00:04:16–00:04:17] Mereka tak ada hidden charge lah [semak: uncertain words] [00:04:17–00:04:18] Sebab tu lah mahal [semak: uncertain words] [00:04:18–00:04:19] Oh ok lah macam tu [semak: uncertain words] [00:04:19–00:04:20] Ali puh hati [semak: uncertain words] [00:04:20–00:04:20] Yes [00:04:20–00:04:22] Walaupun nak cari yang puh hati dengan kita [00:04:22–00:04:23] Lepas tu paling best [00:04:23–00:04:25] Saya akan hantar sekali [00:04:25–00:04:27] 3 free [semak: uncertain words, number or amount] [00:04:27–00:04:29] Size tester [semak: uncertain words] [00:04:29–00:04:30] Ya ke? [00:04:30–00:04:30] Ya [semak: uncertain words] [00:04:30–00:04:32] Kita akan bagi [00:04:32–00:04:33] Puan punya office kat mana? [00:04:33–00:04:34] Oh saya kat Kelantan [00:04:34–00:04:35] Takpe [00:04:35–00:04:36] Kita akan shipping kan [semak: uncertain words] [00:04:36–00:04:37] Nanti bila Puan dah lock deposit [00:04:37–00:04:39] Kita akan hantar [00:04:39–00:04:40] 3 helai baju [semak: number or amount] [00:04:40–00:04:41] Size S [00:04:41–00:04:42] Size M [00:04:42–00:04:42] Size L [00:04:42–00:04:44] Ataupun kalau nak power lagi [00:04:44–00:04:45] Kita akan hantar [semak: uncertain words] [00:04:45–00:04:47] 5 helai baju tester [semak: number or amount] [00:04:47–00:04:48] Wow [00:04:48–00:04:48] Serius lah [semak: uncertain words] [00:04:48–00:04:49] Yes [00:04:49–00:04:50] S [00:04:50–00:04:50] M [semak: uncertain words] [00:04:50–00:04:51] L [00:04:51–00:04:52] XL [semak: uncertain words] [00:04:52–00:04:53] XXL [00:04:53–00:04:54] Contohnya [00:04:54–00:04:55] So puhati [semak: uncertain words] [00:04:55–00:04:57] Kan puhati lah [semak: uncertain words] [00:04:57–00:04:58] Sebab dia dapat sekali dengan [semak: uncertain words] [00:04:58–00:05:00] 5 free size tester [semak: number or amount] [00:05:00–00:05:02] So itulah define quality [00:05:02–00:05:04] Saya tak cakap pun jahitan saya berkualiti [00:05:04–00:05:06] Oh quality kami adalah [00:05:06–00:05:07] Printing kami berkualiti [00:05:07–00:05:09] Sama je lah macam tu [00:05:09–00:05:10] Semua orang define [00:05:10–00:05:11] Klaim printer quality [semak: uncertain words] [00:05:11–00:05:13] Contoh saya ambil restoran [semak: uncertain words] [00:05:13–00:05:16] Kenapa restoran awak consider sebagai kualiti [semak: uncertain words] [00:05:16–00:05:17] Oh kami bersih [semak: uncertain words] [00:05:17–00:05:18] Haa nampak [00:05:18–00:05:19] Bersih [00:05:19–00:05:21] Jadi bersih adalah awak punya kualiti [semak: uncertain words] [00:05:23–00:05:24] Bersih adalah awak punya [00:05:24–00:05:26] Definition of quality [semak: uncertain words] [00:05:26–00:05:28] Ok next pula adalah [semak: uncertain words] [00:05:29–00:05:31] Katalah awak restoran [00:05:31–00:05:32] Ok awak kualiti juga [00:05:32–00:05:34] Tapi kualiti awak kat sini [00:05:34–00:05:35] Bersih [00:05:35–00:05:37] Contoh restoran [00:05:37–00:05:37] Ok lagi apa [00:05:37–00:05:40] Oh saya punya kualiti tuan [00:05:40–00:05:41] Restoran saya [00:05:42–00:05:44] kita orang punya [semak: uncertain words] [00:05:44–00:05:45] portion besar [00:05:45–00:05:46] ui ok [semak: uncertain words] [00:05:46–00:05:47] maksudnya harga [00:05:47–00:05:48] harga mahal [00:05:48–00:05:49] tapi portion besar [00:05:49–00:05:49] nampak [00:05:49–00:05:50] big portion [00:05:50–00:05:52] so awak kena define [00:05:52–00:05:53] apakah quality [00:05:53–00:05:54] bagi awak [00:05:55–00:05:57] oh kita punya quality ni [00:05:57–00:05:57] tuan [00:05:57–00:05:57] sebab [00:05:57–00:05:59] kita punya [00:05:59–00:06:00] krim [00:06:00–00:06:01] kita memang [00:06:01–00:06:02] teh tarik kita [semak: uncertain words] [00:06:02–00:06:02] pakai [00:06:03–00:06:04] creamy latte je [00:06:04–00:06:05] apa lah [00:06:05–00:06:05] macam [00:06:05–00:06:06] susu apa [00:06:06–00:06:07] susu cair eh [semak: uncertain words] [00:06:07–00:06:08] susu dia tu [semak: uncertain words] [00:06:08–00:06:08] susu premium lah [00:06:08–00:06:10] bukan susu [00:06:10–00:06:11] susu biasa [00:06:11–00:06:13] susu special sikit [00:06:13–00:06:14] tetarik yang premium sikit kan [00:06:14–00:06:16] dia pakai susu cair eh [semak: uncertain words] [00:06:16–00:06:18] susu cair yang sedap sikit [00:06:18–00:06:19] nak contoh [00:06:19–00:06:19] pun boleh juga [00:06:19–00:06:21] so awak kena define [00:06:21–00:06:22] apa kualiti [00:06:22–00:06:23] ini baru kualiti [00:06:23–00:06:24] cubakanlah saya keluarkan pula speed [00:06:24–00:06:27] oh saya punya kelebihan tuan [00:06:27–00:06:27] laju [00:06:27–00:06:28] ok [00:06:28–00:06:29] apa maksud laju [00:06:30–00:06:31] design siap [00:06:31–00:06:32] dalam masa 48 jam [semak: number or amount] [00:06:32–00:06:34] oh [00:06:34–00:06:35] iya ke [semak: uncertain words] [00:06:35–00:06:35] weh [semak: uncertain words] [00:06:35–00:06:37] design kami 24 jam siap [semak: number or amount] [00:06:37–00:06:38] weh [00:06:38–00:06:38] laju [00:06:38–00:06:40] sebab tu mahal [00:06:40–00:06:41] Contoh nombor 2 [semak: uncertain words, number or amount] [00:06:41–00:06:42] Apa maksud laju? [semak: uncertain words] [00:06:43–00:06:45] Laju kami boleh buat [semak: uncertain words] [00:06:46–00:06:47] Testing print [00:06:47–00:06:47] Test print [semak: uncertain words] [00:06:47–00:06:49] Dalam masa 48 jam [semak: number or amount] [00:06:49–00:06:49] Kita panggil [00:06:49–00:06:51] Free tester [00:06:52–00:06:53] Test print [00:06:53–00:06:55] Test print ni maksudnya kita akan print 1 [semak: uncertain words, number or amount] [00:06:55–00:06:57] Dalam masa 48 jam [semak: number or amount] [00:06:57–00:06:59] Maksudnya tuan akan dapat terus [00:06:59–00:07:00] Exactly [00:07:00–00:07:02] Baju yang kita dah print sebagai tester [00:07:02–00:07:03] At least puas hati [semak: uncertain words] [00:07:03–00:07:05] Tak adalah kita print terus 20 [semak: uncertain words, number or amount] [00:07:05–00:07:05] Tersalah pula 20 [semak: number or amount] [00:07:05–00:07:07] Lepas tu laju pula apa? [00:07:07–00:07:08] Oh laju [00:07:08–00:07:09] Mungkin [00:07:10–00:07:12] Sepantas 3 hari [semak: number or amount] [00:07:12–00:07:12] Speed [00:07:12–00:07:13] Kita boleh lah define [00:07:13–00:07:14] Apa maksud speed [semak: uncertain words] [00:07:14–00:07:16] Contoh macam restoran [00:07:16–00:07:16] Laju [00:07:16–00:07:17] Oh laju [00:07:17–00:07:18] Waiter kita memang laju [00:07:18–00:07:20] Kalau angkat tangannya sampai [semak: uncertain words] [00:07:20–00:07:21] Orang suka [00:07:21–00:07:22] So laju ni [00:07:22–00:07:23] Biasanya untuk [00:07:23–00:07:24] Service biasanya [semak: uncertain words] [00:07:24–00:07:25] Product dia [semak: uncertain words] [00:07:25–00:07:26] Laju ni kurang sikit lah [00:07:26–00:07:27] Kurang nak praktikkan [00:07:27–00:07:28] Biasanya product [00:07:28–00:07:29] Yang ambil masa lama [00:07:29–00:07:30] Contohnya buat perabot [00:07:30–00:07:31] Custom made perabot [semak: uncertain words] [00:07:31–00:07:32] Ada orang tak nak [00:07:33–00:07:34] Kenapa ramai orang [00:07:34–00:07:35] Pergi IKEA [00:07:36–00:07:36] Haa [semak: uncertain words] [00:07:36–00:07:37] Jom kita kupas [00:07:37–00:07:38] IKEA pula macam mana [00:07:38–00:07:39] Jom [00:07:39–00:07:40] Ikea [semak: uncertain words] [00:07:40–00:07:41] Ikea murah mahal [00:07:42–00:07:43] Ikea [00:07:43–00:07:45] Tak murah sangat [00:07:45–00:07:46] Tak murah [00:07:46–00:07:47] So kita rate dia berapa [00:07:47–00:07:48] Kalau Ikea [semak: uncertain words] [00:07:50–00:07:50] Ikea [00:07:52–00:07:53] 4.10 [semak: uncertain words, number or amount] [00:07:53–00:07:53] Sebenarnya [semak: uncertain words] [00:07:53–00:07:54] Mahal juga kan [semak: uncertain words] [00:07:54–00:07:55] Kedah Banggolan murah lagi [semak: uncertain words] [00:07:56–00:07:56] Ok [semak: uncertain words] [00:07:56–00:07:57] Quality tak ke Ikea [semak: uncertain words] [00:07:57–00:08:00] Tak juga [00:08:00–00:08:02] Tapi adakah bawah quality [00:08:02–00:08:03] Ataupun dia quality juga [00:08:03–00:08:04] Quality je [00:08:04–00:08:05] Tapi pun tak adalah quality gila [semak: uncertain words] [00:08:05–00:08:07] So kita boleh kata [00:08:07–00:08:07] Berapa quality dia [00:08:08–00:08:09] 7.10 [semak: number or amount] [00:08:10–00:08:11] Laju tak barang Ikea [semak: uncertain words] [00:08:11–00:08:12] Laju gila [semak: uncertain words] [00:08:12–00:08:14] Datang hari ni [00:08:14–00:08:15] Hari ni buat balik [00:08:15–00:08:16] Kau pergi lah Ikea [semak: uncertain words] [00:08:16–00:08:17] Nak bina rumah [semak: uncertain words] [00:08:18–00:08:19] Systematic [00:08:19–00:08:19] Nampak [00:08:19–00:08:20] Pergi kat kedai Bangla [00:08:20–00:08:22] Belum tentu dia hantar hari yang sama [00:08:22–00:08:24] Pergi kat kedai Bangla [00:08:24–00:08:24] Tak ada stock [00:08:24–00:08:26] Oh tilam ni nak kena order dululah [00:08:26–00:08:26] Seminggu [00:08:26–00:08:27] Orang tak ada masa [00:08:27–00:08:28] Sebab tu Ikea [00:08:28–00:08:29] Orang ingat quality [00:08:29–00:08:30] Tak [00:08:30–00:08:31] Ikea speed [00:08:31–00:08:32] 9 per 10 [semak: uncertain words, number or amount] [00:08:32–00:08:33] Sampai tahap speed [00:08:33–00:08:34] Dia siap ada showroom [00:08:34–00:08:35] Untuk awak [00:08:35–00:08:36] Experience [00:08:36–00:08:38] So mungkin kat situ pun quality dia [00:08:38–00:08:40] Itulah definition quality bagi IKEA [semak: uncertain words] [00:08:40–00:08:42] Dia menyediakan showroom [semak: uncertain words] [00:08:42–00:08:42] Untuk orang test [00:08:42–00:08:43] Test-test apa semua [semak: uncertain words] [00:08:44–00:08:45] Dan pendapat saya persendiri [semak: uncertain words] [00:08:45–00:08:46] IKEA agak quality [00:08:46–00:08:48] Sebab saya kalau sofa IKEA kan [00:08:48–00:08:48] Tahan lama [00:08:48–00:08:48] Tak tahu kenapa [semak: uncertain words] [00:08:48–00:08:50] Kalau saya beli sofa [00:08:50–00:08:51] Maju home lah [00:08:51–00:08:52] SSF lah [00:08:52–00:08:52] Duduk sekiranya [00:08:52–00:08:53] Patah lah [00:08:53–00:08:55] So IKEA walaupun kayu [00:08:55–00:08:55] Dia kayu serbuk [semak: uncertain words] [00:08:55–00:08:56] Tapi serbuk tak tahu lah [semak: uncertain words] [00:08:56–00:08:57] Serbuk daripada negara mana [00:08:57–00:08:58] Memang quality lah [00:08:58–00:09:00] Lepas tu dia pun agak menang lah [00:09:00–00:09:01] Dekat distribution [00:09:01–00:09:02] Sebab IKEA ni [00:09:02–00:09:03] Dia ada beberapa cawangan [semak: uncertain words] [00:09:03–00:09:03] Seluruh Malaysia [semak: uncertain words] [00:09:03–00:09:04] Jadi mungkin dia menang sikit [00:09:04–00:09:04] Di sini lah [semak: uncertain words] [00:09:04–00:09:06] Mungkin dia 6 atau 10 [semak: uncertain words, number or amount] [00:09:06–00:09:07] Kau pengen kena perabot lain [semak: uncertain words] [00:09:07–00:09:09] Senang nak delivery apa semua kan [00:09:09–00:09:10] So nampak as tu [semak: uncertain words] [00:09:10–00:09:10] Jadi [00:09:10–00:09:12] Kita kena define [00:09:12–00:09:13] Apa maksud speed [00:09:14–00:09:16] Speed bagi IKEA adalah [semak: uncertain words] [00:09:16–00:09:17] Orang boleh [00:09:17–00:09:18] Ambil terus same day [00:09:18–00:09:20] Orang boleh pasang terus same day [00:09:20–00:09:22] Even IKEA ada service pemasangan [semak: uncertain words] [00:09:22–00:09:23] Bayar 10% daripada harga barang [semak: number or amount] [00:09:23–00:09:24] Pun ada [00:09:24–00:09:25] So that's why [00:09:25–00:09:26] Saya nak awak [00:09:26–00:09:28] Tolong pilih salah satu [00:09:28–00:09:30] Katalah awak kata cheap [00:09:30–00:09:31] Oh saya punya murah [00:09:31–00:09:32] Okay cheap [semak: uncertain words] [00:09:32–00:09:34] Katalah kita ambil business [semak: uncertain words] [00:09:36–00:09:37] Pusat tuition lah [00:09:37–00:09:38] Ok pusat tuition [semak: uncertain words] [00:09:38–00:09:41] Apa maksud pusat tuition awak murah? [00:09:41–00:09:43] Oh awak ada subjek alakat [00:09:44–00:09:45] Haa alakat [00:09:46–00:09:48] Subjek awak ada alakat-alakat punya style [00:09:48–00:09:50] Oh ok nampak murah [semak: uncertain words] [00:09:50–00:09:51] Lepas tu apa maksud murah? [00:09:52–00:09:55] Dia murah tak semestinya semurah-murahnya [00:09:55–00:09:57] Dia macam ASIA punya konsep lah [semak: uncertain words] [00:09:57–00:09:58] Nampak macam murah [00:09:58–00:10:01] Tapi realitinya bila ada add-on add-on add-on mahal [semak: uncertain words] [00:10:01–00:10:02] Murah bila alakat [00:10:02–00:10:04] Contoh murah yang selanjutnya [00:10:04–00:10:04] Mungkin [00:10:04–00:10:06] Dia ada situasi murah [semak: uncertain words] [00:10:06–00:10:07] Maksudnya [00:10:07–00:10:08] Katakanlah [00:10:08–00:10:10] Tak hadir kelas [00:10:13–00:10:14] Quota [00:10:14–00:10:16] Katalah dia buat sistem Quota [semak: uncertain words] [00:10:16–00:10:18] Quota maintain [00:10:18–00:10:19] Ui, bagusnya [semak: uncertain words] [00:10:19–00:10:20] Aa, Puan [semak: uncertain words] [00:10:20–00:10:21] Kami punya persatution [semak: uncertain words] [00:10:21–00:10:23] Katalah Puan subscribe [00:10:23–00:10:24] Kita guna kredit [00:10:25–00:10:27] Katalah Puan bayar untuk package [00:10:27–00:10:28] RM800 [semak: number or amount] [00:10:28–00:10:30] Kita bagi untuk 12 kredit [semak: number or amount] [00:10:30–00:10:31] So, katalah [00:10:31–00:10:32] Anak Puan tak dapat nak hadir [00:10:32–00:10:34] Kredit tak potong [00:10:34–00:10:35] Yes, sebenarnya lagi zimat [semak: uncertain words] [00:10:35–00:10:36] Dari tempat lain [semak: uncertain words] [00:10:36–00:10:37] Sebab yalah [semak: uncertain words] [00:10:37–00:10:38] Kadang-kadang nak pergi bercuti [semak: uncertain words] [00:10:38–00:10:39] Balik kampung [00:10:39–00:10:39] Tak sempat [00:10:39–00:10:40] Kerana sakit [00:10:40–00:10:40] That's why [00:10:40–00:10:41] Kami paling jimat [00:10:41–00:10:43] Kadang-kadang puan [00:10:43–00:10:44] Nak habis kredit ni [semak: uncertain words] [00:10:44–00:10:44] Ambil masa mungkin [00:10:44–00:10:45] 3-4 bulan [semak: number or amount] [00:10:45–00:10:45] Oh [00:10:45–00:10:47] Nampak tak [00:10:47–00:10:48] That's why [00:10:48–00:10:49] Kita yang define [00:10:49–00:10:50] Apa itu cheap [00:10:50–00:10:51] So bila awak clear [00:10:51–00:10:52] Pada [00:10:52–00:10:54] USP positioning [00:10:55–00:10:56] USP positioning [00:10:57–00:10:58] Ini adalah [00:10:58–00:10:59] Zikir awak [00:10:59–00:11:00] Dalam marketing nanti [00:11:00–00:11:01] Awak akan sebut [00:11:01–00:11:02] Berkali-kali [00:11:02–00:11:03] Jom dapatkan [00:11:03–00:11:04] Service private tutor [semak: uncertain words] [00:11:04–00:11:05] Dengan kami [00:11:05–00:11:06] Senang [00:11:06–00:11:07] Boleh pilih [00:11:07–00:11:08] Boleh pilih kelas secara alakat [00:11:08–00:11:11] Quota unlimited tak habis [00:11:11–00:11:12] Tak datang pun tak apa [00:11:12–00:11:13] Quota awak maintain [00:11:13–00:11:13] Dan yang paling best [00:11:13–00:11:15] Bayar secara ansuran [00:11:15–00:11:16] Boleh guna [00:11:16–00:11:16] Menggunakan [00:11:16–00:11:17] Credit card [semak: uncertain words] [00:11:17–00:11:18] Contohnya [00:11:18–00:11:18] Kami adalah [00:11:18–00:11:19] Parent Provider [semak: uncertain words] [00:11:19–00:11:20] Paling murah kat Malaysia [00:11:20–00:11:21] Yang paling berbaloi untuk korang ambil [00:11:21–00:11:23] Klik link bio sekarang [00:11:23–00:11:23] Contact kami [00:11:24–00:11:25] PrivateTutor.my [00:11:26–00:11:27] Kan [semak: uncertain words] [00:11:27–00:11:28] So [00:11:28–00:11:29] Jelas [00:11:29–00:11:30] Jadi bila [00:11:30–00:11:30] Oh kami paling murah [00:11:30–00:11:32] Jom ambil dengan Private Tutor [00:11:32–00:11:33] Pusat tuition paling murah di Malaysia [00:11:33–00:11:34] Contact sekarang [00:11:34–00:11:37] Apa yang murahnya? Tak clear kan? [semak: uncertain words] [00:11:37–00:11:38] So that's why [00:11:38–00:11:40] Bila awak kata awak murah [00:11:40–00:11:43] Awak kena keluarkan minimum 3 [semak: number or amount] [00:11:43–00:11:44] Kenapa 3? [semak: number or amount] [00:11:44–00:11:47] Sebab ini yang akan disebut setiap kali outro [00:11:47–00:11:49] Outro dalam content awak [00:11:49–00:11:51] Nanti dalam video yang seterusnya saya akan ajar awak [00:11:51–00:11:53] Yang mana video ni dia terpecah dari 3 [semak: uncertain words, number or amount] [00:11:53–00:11:54] Dia terpecah dari 3 [semak: uncertain words, number or amount] [00:11:54–00:11:56] Pertama sekali dia adalah intro [semak: uncertain words] [00:11:58–00:11:59] Lepas tu kita ada content [00:12:00–00:12:02] Lepas tu kita ada outro [00:12:03–00:12:05] Intro ni biasanya 7 second [semak: number or amount] [00:12:05–00:12:07] 3 second, 7 second [semak: uncertain words, number or amount] [00:12:07–00:12:10] Content dalam 30 ke 90 second [semak: uncertain words, number or amount] [00:12:10–00:12:14] Outro ni biasanya 10 to 20 second [semak: number or amount] [00:12:14–00:12:17] Awak punya USP ni akan disebut di sini [00:12:17–00:12:21] Formula dia kalau saya bocorkan sekejap adalah [00:12:22–00:12:24] O, U, A [00:12:24–00:12:26] O ni adalah offer [00:12:26–00:12:28] Awak kena sebut offer [00:12:28–00:12:29] Berapa harga [00:12:29–00:12:30] Sebut terus [semak: uncertain words] [00:12:30–00:12:32] Eh, tulisan pun [semak: uncertain words] [00:12:32–00:12:33] Awak kena sebut [semak: uncertain words] [00:12:33–00:12:34] Offer awak berapa [semak: uncertain words] [00:12:34–00:12:36] Lepas tu USP awak apa [00:12:36–00:12:38] Lepas tu apa action [00:12:38–00:12:38] Yang dia nak kena buat [semak: uncertain words] [00:12:38–00:12:39] Nampak? [00:12:39–00:12:44] So, offer ni sebut je lah [semak: uncertain words] [00:12:44–00:12:45] Jom join pusat tuition [00:12:45–00:12:46] Mengah holding [semak: uncertain words] [00:12:46–00:12:47] Serendah RM [00:12:47–00:12:49] RM60 sahaja [semak: number or amount] [00:12:49–00:12:50] Yang paling best [00:12:50–00:12:52] Kelas alakat [00:12:52–00:12:53] Lagi jimat [00:12:53–00:12:54] Tak datang pun tak apa [00:12:54–00:12:55] Sekian-sekian [00:12:55–00:12:56] Lepas tu [00:12:56–00:12:57] Action [00:12:57–00:12:58] Klik link di bio sekarang [semak: uncertain words] [00:12:58–00:12:58] Nampak? [00:12:58–00:13:00] So, bila awak buat content [00:13:00–00:13:03] Awak kena sebut USP awak macam ZK [semak: uncertain words] [00:13:03–00:13:04] Sampai spontan awak sebut [00:13:04–00:13:06] Sebab awak tahu kelebihan awak apa [00:13:06–00:13:09] Awak tahu apa yang membezakan awak dengan pesaing [00:13:09–00:13:10] 3 USP [semak: uncertain words, number or amount] [00:13:10–00:13:13] Inilah rahsia content yang convert [semak: uncertain words] [00:13:13–00:13:15] Bukannya content tu joget-joget tak [semak: uncertain words] [00:13:15–00:13:17] Content tu punya outro [00:13:17–00:13:18] Jelas apa offer [00:13:18–00:13:21] Jelas apa positioning USP [00:13:21–00:13:22] Bukan kata kami murah [00:13:22–00:13:23] Quality cepat [semak: uncertain words] [00:13:23–00:13:24] Mampus [00:13:24–00:13:26] Tak boleh nak deliver [semak: uncertain words] [00:13:26–00:13:28] Awak kena define [00:13:28–00:13:29] Kalau quality fokus je [00:13:29–00:13:30] Kami pusat tuition [semak: uncertain words] [00:13:30–00:13:30] Paling berkualiti [semak: uncertain words] [00:13:30–00:13:32] Cikgu menjadikan [00:13:32–00:13:32] Pembelajaran [00:13:32–00:13:33] One on one [00:13:33–00:13:34] First USP [00:13:34–00:13:35] USP kedua [00:13:35–00:13:35] Equality [00:13:35–00:13:36] USP tak boleh [00:13:36–00:13:37] Combine-combine eh [semak: uncertain words] [00:13:37–00:13:38] Mana boleh [00:13:38–00:13:39] USP quality [00:13:39–00:13:40] Combine dengan chip [semak: uncertain words] [00:13:40–00:13:40] Combine dengan speed [00:13:40–00:13:40] Tak boleh [00:13:40–00:13:42] Pilih satu [00:13:42–00:13:43] Kalau tak percaya [00:13:43–00:13:43] Tengok video sebelum ni [00:13:43–00:13:44] Saya dah payah tahu [semak: uncertain words] [00:13:44–00:13:45] Kita nak menang satu [00:13:45–00:13:47] Sengaja kalah semua [00:13:47–00:13:48] Sengaja [00:13:48–00:13:49] Kita akan menang juga [00:13:49–00:13:49] Semua eventually [00:13:49–00:13:50] Tapi bukan sekarang [00:13:50–00:13:51] Sebab kita punya [00:13:51–00:13:52] Capital [00:13:52–00:13:54] Dan masa kita limited [00:13:54–00:13:55] Time and capital [00:13:56–00:13:57] So ini adalah [00:13:57–00:13:58] Penerangan tentang USP [00:13:58–00:13:59] Jadi [00:13:59–00:14:01] Jadi, tolong buka spreadsheet. [00:14:01–00:14:03] Kalau awak buka pada spreadsheet, tengok eh. [00:14:04–00:14:05] Katalah awak dah pilih. [00:14:06–00:14:09] Okey, awak dah isi dah chip awak berapa, quality awak berapa. [semak: uncertain words] [00:14:09–00:14:10] Ini pembelajaran kelas yang sebelum ni. [00:14:10–00:14:12] Video sebelum ni, tolong tengok. [00:14:12–00:14:14] Sekarang ni katakanlah awak dah define. [00:14:15–00:14:17] Awak punya kelebihan adalah pada quality. [00:14:17–00:14:18] Okay, quality awak letak 9. [semak: uncertain words, number or amount] [00:14:19–00:14:20] So, letaklah kat sini. [00:14:21–00:14:23] Apa USP quality awak yang sekarang? [00:14:23–00:14:23] Masukkan. [00:14:24–00:14:25] Contohnya [00:14:26–00:14:27] Baju [semak: uncertain words] [00:14:28–00:14:28] Jahitan [00:14:29–00:14:30] Kolar [semak: uncertain words] [00:14:30–00:14:31] Kemas [00:14:31–00:14:32] Contohnya masukkan lah [00:14:32–00:14:33] Ini yang sekarang [00:14:33–00:14:35] Boleh masukkan pula nanti [00:14:35–00:14:36] Yang akan datang awak target apa [00:14:36–00:14:37] Oh kita nak ada [00:14:38–00:14:39] Warranty [00:14:39–00:14:40] Apa quality kita [semak: uncertain words] [00:14:40–00:14:41] Maksudnya kita ada warranty [00:14:42–00:14:43] Ganti [00:14:44–00:14:44] Blablabla [00:14:44–00:14:45] Apa tau awak ada apa lagi [semak: uncertain words] [00:14:45–00:14:46] Contohnya [00:14:46–00:14:48] 5 free tester [semak: uncertain words, number or amount] [00:14:48–00:14:49] Buat [00:14:49–00:14:50] Tapi jangan panjang sangat [00:14:50–00:14:52] Sebab tu saya bagi ruang [00:14:52–00:14:52] Dia tidak banyak [semak: uncertain words] [00:14:52–00:14:53] Awak kena buat ayat dia [semak: uncertain words] [00:14:53–00:14:55] Kalau boleh pendek-pendek je [semak: uncertain words] [00:14:55–00:14:56] Dalam lima patah perkataan [00:14:56–00:14:58] Tujuh patah perkataan [00:14:58–00:15:00] Cukup pendek untuk awak hafal [semak: uncertain words] [00:15:00–00:15:01] Sampai jadi zikir [00:15:01–00:15:02] Tau zikir [semak: uncertain words] [00:15:02–00:15:03] Zikir ni maksud awak boleh sebut [00:15:03–00:15:04] Sebut hari-hari [00:15:04–00:15:07] Eh kita punya kelebihan tiga je [00:15:07–00:15:07] Kenapa kasus boleh pilih [semak: uncertain words] [00:15:07–00:15:09] Kita bagi free tester [00:15:09–00:15:10] Designer kita memang buat padu [00:15:10–00:15:11] Yang paling best [00:15:13–00:15:14] Tiga kali free division [00:15:14–00:15:16] Jom dapatkan service printing [semak: uncertain words] [00:15:16–00:15:17] Dengan adip printing [00:15:17–00:15:19] Kita bagi awak [00:15:19–00:15:20] Designer yang berpengalaman [00:15:20–00:15:21] Design lawa-lawan macam ni [00:15:21–00:15:22] Dan dapat free [semak: uncertain words] [00:15:22–00:15:23] 3 kali revision [semak: uncertain words, number or amount] [00:15:23–00:15:24] Tak tukar [semak: uncertain words] [00:15:24–00:15:24] Boleh [semak: uncertain words] [00:15:24–00:15:26] Tak puas hati dengan design [semak: uncertain words] [00:15:26–00:15:27] Boleh tukar secara percuma [00:15:27–00:15:28] Dan yang lagi best [00:15:28–00:15:30] Kita bagi 5 helai t-shirt tester [semak: number or amount] [00:15:30–00:15:31] Tiada lagi masalah [00:15:31–00:15:32] Baju terbesar [00:15:32–00:15:33] Baju terkecik [00:15:33–00:15:34] Dapatkan dengan [00:15:34–00:15:35] Adip Megah Printing [semak: uncertain words] [00:15:35–00:15:36] Sekarang [00:15:36–00:15:37] Klik link di bio [00:15:37–00:15:37] Nampak? [00:15:37–00:15:38] Macam tu eh [00:15:38–00:15:39] Sebab tu penting USP ni [00:15:39–00:15:41] Gagal dekat USP [00:15:41–00:15:42] Awak akan gagal dekat [00:15:42–00:15:43] Branding [00:15:43–00:15:44] Marketing [00:15:44–00:15:44] Dan eventually [00:15:44–00:15:45] Awak akan gagal dekat safe [semak: uncertain words] [00:15:45–00:15:46] That's why [00:15:46–00:15:48] Positioning ni adalah [00:15:48–00:15:49] DNA business [00:15:49–00:15:50] Kalau awak salah [00:15:50–00:15:52] Kalau lah customer dah terhafal [semak: uncertain words] [00:15:52–00:15:53] Sampai tak awak kena tukar brand [00:15:53–00:15:56] Punyalah besar impact positioning ni [00:15:56–00:15:57] Okay [semak: uncertain words] [00:15:57–00:15:58] So itu sahaja [semak: uncertain words] [00:15:58–00:16:00] Tolong buka tutorial [semak: uncertain words] [00:16:01–00:16:02] Action plan ni [00:16:02–00:16:03] Buat terus [00:16:03–00:16:04] So kita dah selesai untuk [00:16:05–00:16:06] Brand positioning [00:16:07–00:16:09] Jadi sebelum saya pergi pada video yang seterusnya [00:16:09–00:16:11] Jom kita recap balik apa yang kita dah belajar [00:16:11–00:16:13] So dalam chapter yang pertama [00:16:13–00:16:14] Okay chapter yang pertama [00:16:14–00:16:15] Kita dah cover brand positioning [00:16:15–00:16:16] Ada 2 benda [semak: uncertain words, number or amount] [00:16:16–00:16:17] 4 positioning kuadran [semak: number or amount] [00:16:17–00:16:19] Dan 3 brand positioning ni saya dah cover [semak: number or amount] [00:16:19–00:16:21] Jadi awak dah faham [00:16:21–00:16:22] Tentang brand positioning [00:16:22–00:16:23] Sangat penting [00:16:23–00:16:24] Untuk menerangkan [00:16:24–00:16:26] Dekat mana kita nak menang [00:16:26–00:16:26] Menang satu [00:16:26–00:16:27] Kalah semua [00:16:27–00:16:28] Sengaja [00:16:28–00:16:29] Itulah [00:16:29–00:16:30] Distinctive [00:16:30–00:16:31] Brand positioning [00:16:31–00:16:32] Distinctive [00:16:32–00:16:33] Dia memang sangat unik [00:16:33–00:16:34] Sebab itulah [00:16:34–00:16:34] Dia unik [semak: uncertain words] [00:16:34–00:16:35] Brand tu unik [00:16:35–00:16:36] Sebab kita nak pilih [00:16:36–00:16:37] Aku nak menang kat speed [00:16:37–00:16:38] Atau nak quality [semak: uncertain words] [00:16:38–00:16:39] Ataupun dekat cheap [semak: uncertain words] [00:16:39–00:16:39] Okay [semak: uncertain words] [00:16:39–00:16:40] Lepas tu [00:16:40–00:16:41] Pergi pelak kepada [00:16:41–00:16:41] Yang kedua [00:16:41–00:16:42] Positioning [00:16:42–00:16:43] Even though [00:16:43–00:16:44] Kita dengan persaing [00:16:44–00:16:44] Dua-dua sama [00:16:44–00:16:45] Dua-dua nak menang [00:16:45–00:16:46] Dekat quality [00:16:46–00:16:47] Tapi [00:16:47–00:16:49] Isi kandungan quality [00:16:49–00:16:51] Apa definition quality tak sama [00:16:51–00:16:52] Awak yang define [00:16:52–00:16:54] Bagi awak quality adalah [00:16:54–00:16:55] Color cantik [semak: uncertain words] [00:16:55–00:16:57] Bagi dia pula quality [00:16:57–00:16:57] Kain sejuk [semak: uncertain words] [00:16:57–00:16:58] Eh tak sama [00:16:58–00:16:58] Nampak [00:16:58–00:17:00] So kita kena define [00:17:00–00:17:01] Apa itu quality [00:17:01–00:17:02] Kalau pilih pada quality [00:17:02–00:17:03] Apa itu chip [semak: uncertain words] [00:17:03–00:17:04] Kalau kita nak menang pada chip [00:17:04–00:17:05] Apa itu distribution [00:17:05–00:17:06] Dan apa itu speed [00:17:06–00:17:07] Kalau nak menang pada speed [00:17:07–00:17:09] So lepas dah clear benda ni [00:17:09–00:17:10] Barulah kita pergi kepada [00:17:11–00:17:13] Video yang seterusnya [00:17:13–00:17:13] Jumpa dalam video ke datang [semak: uncertain words] [00:17:13–00:17:15] Pastikan awak siapkan homework [00:17:16–00:17:16] Zas