Closing Direct Part 2
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f940
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.530 – 00:00:28.330] Closing Style Direct. Untuk awak yang dah faham, saya nak bayar video ni jadi lagi detail, lagi mendalam lagi. Banyak orang confused. Dia kata Style Direct ni mungkin untuk barang murah. Betul. Tapi bukan barang yang sebulan harga dia RM30. Bukan barang yang harga sebulan RM50. Apa maksud ni? Contoh agent Kowei Kuku, agent insurance yang sebulan bayar RM50. Awak darab lah RM50. Darab dengan setahun jadi berapa? RM600. Darab dengan sepuluh tahun jadi RM6,000.

[00:00:28.330 – 00:00:31.490] So walaupun koweh nampak seagakan murah

[00:00:31.490 – 00:00:33.970] Macam koweh ni bukan RM100 je sebulan

[00:00:33.970 – 00:00:37.190] RM100 daripada 12 bulan jadi RM1200

[00:00:37.190 – 00:00:38.630] Dalam 5 tahun jadi RM5000, RM6000

[00:00:38.630 – 00:00:41.550] So walaupun nampak awak barang murah

[00:00:41.550 – 00:00:43.730] Tapi awak sebenarnya jatuh dalam kategori barang mahal

[00:00:43.730 – 00:00:46.270] So barang-barang murah style direct ni

[00:00:46.270 – 00:00:48.270] Kebiasaan ni barang yang lebih common tau

[00:00:48.270 – 00:00:49.650] Kita bayangkan macam ni

[00:00:49.650 – 00:00:51.350] Barang yang jual barang harga direct ni

[00:00:51.350 – 00:00:53.890] Dia adalah barang yang common item

[00:00:53.890 – 00:00:55.330] Yang orang tak perlu fikir banyak sangat

[00:00:55.330 – 00:00:57.450] Contohnya beli

[00:00:57.450 – 00:00:59.210] Kompok lekor, buah

[00:00:59.210 – 00:01:01.870] Beli pemper sana, beli apa lagi yang common

[00:01:01.870 – 00:01:03.710] Yang biasalah, tapi kalau

[00:01:03.710 – 00:01:05.390] Katakanlah barang yang awak jual tu

[00:01:05.390 – 00:01:07.490] Barang yang ubatan

[00:01:07.490 – 00:01:09.850] Ubat-ubatan, contohnya untuk masalah penyakit

[00:01:09.850 – 00:01:11.590] Enzima, walaupun eh bukan

[00:01:11.590 – 00:01:13.430] Penyakit enzima ni kalau ikut kan

[00:01:13.430 – 00:01:14.930] Dia harga RM70 ke?

[00:01:15.270 – 00:01:17.950] Tapi penyakit enzima ni bukan penyakit yang common

[00:01:17.950 – 00:01:19.490] Dia penyakit yang

[00:01:19.490 – 00:01:21.530] Orang kata macam kita nak kena educate sikit

[00:01:21.530 – 00:01:24.050] So mungkin awak kena buat style consultation

[00:01:24.050 – 00:01:25.610] Poin dia try dua-dua

[00:01:26.330 – 00:01:28.250] Tengok direct lagi pekesan ke concept lagi pekesan

[00:01:28.250 – 00:01:30.410] Katakanlah awak jual produk enzima

[00:01:30.410 – 00:01:31.970] Tapi harga awak RM25

[00:01:31.970 – 00:01:34.770] Telah pun murah lah sebab tu kita buat RM50 ke bawah

[00:01:34.770 – 00:01:37.350] Apa-apa sahaja pembelian bawah RM50 ni

[00:01:37.350 – 00:01:38.990] Consider dah sangat murah lah

[00:01:38.990 – 00:01:40.850] Macam RM30, RM20

[00:01:40.850 – 00:01:42.190] Ini orang beli macam

[00:01:42.190 – 00:01:43.510] Ha try lah RM20 je pun

[00:01:43.510 – 00:01:45.890] Tapi bila atas RM50 awak kena tahu

[00:01:45.890 – 00:01:47.850] Walaupun nampak tak sampai ratus

[00:01:47.850 – 00:01:49.090] Sebab tu kita nak letak RM50 di sini

[00:01:49.090 – 00:01:51.250] Kalau dah RM90, RM70

[00:01:51.250 – 00:01:52.850] Customer still fikir 10 kali juga

[00:01:52.850 – 00:01:55.450] So kadang-kadang style direct ni tak menjadi

[00:01:55.450 – 00:01:57.330] Kena try style consultation

[00:01:57.330 – 00:01:59.950] So bila kita nak buat style consultation ni

[00:01:59.950 – 00:02:00.910] Awak kena tahu pula

[00:02:00.910 – 00:02:03.750] Yang sebenarnya consultation ni pun

[00:02:03.750 – 00:02:05.250] Tak adalah nak melerik sangat

[00:02:05.830 – 00:02:08.830] Kita mungkin bermula dengan style consult

[00:02:08.830 – 00:02:10.770] Tapi kita berakhir dengan style direct

[00:02:10.770 – 00:02:13.970] Maksudnya closing tu lebih pendek daripada consultation yang biasa

[00:02:13.970 – 00:02:15.730] Contoh tu kalau kita jual barang-barang yang mahal

[00:02:15.730 – 00:02:17.310] RM2, RM300 memang kita nak borak panjang

[00:02:17.310 – 00:02:21.210] Tapi sebab barang kita ni mungkin dekat paras RM70, RM80, RM120

[00:02:21.210 – 00:02:23.190] Kita tengok, what if kalau aku

[00:02:23.190 – 00:02:25.170] Terus campak harga

[00:02:25.170 – 00:02:27.130] Apa beza dia, kalau saya

[00:02:27.130 – 00:02:28.650] Detailkan lagi untuk video ni

[00:02:28.650 – 00:02:31.210] Style direct versus style consult versus

[00:02:31.210 – 00:02:32.670] Style hybrid, konsep dia macam ni

[00:02:32.670 – 00:02:34.670] Style direct

[00:02:34.670 – 00:02:37.050] Dipanggil sebagai teknik

[00:02:37.050 – 00:02:38.050] Campak harga

[00:02:39.250 – 00:02:41.330] Style consult dipanggil sebagai

[00:02:41.330 – 00:02:42.790] Closing

[00:02:42.790 – 00:02:44.170] Macam doktor

[00:02:44.170 – 00:02:46.710] Teknik closing macam doktor

[00:02:46.710 – 00:02:49.250] Kalau kita pergi kepada style hybrid pula

[00:02:49.250 – 00:02:50.810] Teknik closing

[00:02:50.810 – 00:02:52.690] macam doktor pakar

[00:02:53.450 – 00:02:54.130] beza

[00:02:54.870 – 00:02:57.030] sebab doktor biasa dia tak tanya detail

[00:02:57.030 – 00:02:59.470] sangat, yang hybrid ni macam doktor pakar

[00:02:59.470 – 00:03:00.730] so direct

[00:03:00.730 – 00:03:02.890] campak harga, consult

[00:03:02.890 – 00:03:05.030] doktor, hybrid

[00:03:05.030 – 00:03:07.090] doktor pakar, beza

[00:03:07.090 – 00:03:09.150] hierarchy dia, jadi bila awak tengok

[00:03:09.150 – 00:03:10.830] ada setengah produk yang

[00:03:10.830 – 00:03:12.850] kalau kita nak terlampau direct campak harga pun

[00:03:12.850 – 00:03:14.230] mungkin tak berapa nak sesuai

[00:03:14.230 – 00:03:16.570] contohnya macam ni, ini saya tunjuk

[00:03:16.570 – 00:03:18.750] untuk barang harga

[00:03:18.750 – 00:03:20.430] yang direct, ok

[00:03:20.430 – 00:03:21.790] Barang harga direct ni

[00:03:21.790 – 00:03:23.070] Biasa kita akan campak harga

[00:03:23.070 – 00:03:24.170] Contoh macam ni

[00:03:24.170 – 00:03:25.810] USB lagu raya

[00:03:26.530 – 00:03:27.770] Salam saya Hanif

[00:03:27.770 – 00:03:29.030] Dari my raya

[00:03:29.030 – 00:03:29.470] Boom

[00:03:29.470 – 00:03:30.230] Campak harga

[00:03:30.230 – 00:03:31.510] Terus campak harga

[00:03:31.510 – 00:03:32.370] Sebab kita tahu

[00:03:32.370 – 00:03:33.390] Customer ni tak ada masa

[00:03:33.390 – 00:03:34.350] Nak fikir-fikir

[00:03:34.350 – 00:03:34.930] Nanti dia akan tanya

[00:03:34.930 – 00:03:36.210] Bawah tu PM harga pula dah

[00:03:36.210 – 00:03:37.190] So kita campak je harga

[00:03:37.190 – 00:03:38.830] Cuma bila kita campak harga

[00:03:38.830 – 00:03:40.670] Kita tak nak buat closing

[00:03:40.670 – 00:03:41.170] Terus

[00:03:41.170 – 00:03:42.730] Berminat package yang mana satu

[00:03:42.730 – 00:03:44.090] Kita nak buat

[00:03:44.090 – 00:03:45.690] Indirect closing

[00:03:45.690 – 00:03:47.550] Apa maksud indirect closing

[00:03:47.550 – 00:03:48.370] Kita gunakan teknik

[00:03:48.370 – 00:03:48.990] Yes or yes

[00:03:48.990 – 00:03:49.810] Ataupun yes or no

[00:03:49.810 – 00:03:51.170] Maksudnya kita nak lebih

[00:03:51.170 – 00:03:52.250] Nampak smooth

[00:03:52.250 – 00:03:53.690] Kalau saya tanya kat sini

[00:03:54.870 – 00:03:56.270] Biasa drive lama tak?

[00:03:56.390 – 00:03:57.130] Lebih sejam tak?

[00:03:57.270 – 00:03:58.170] So, customer tak rasa

[00:03:58.170 – 00:03:58.970] Kita tengah close dia

[00:03:58.970 – 00:03:59.910] Dia rasa macam

[00:03:59.910 – 00:04:01.270] Kita campak harga

[00:04:01.270 – 00:04:02.990] Tapi kita tanya yes or yes

[00:04:02.990 – 00:04:03.990] Sebab kalau dia kata lama

[00:04:03.990 – 00:04:06.170] Kita akan promote package complete

[00:04:06.170 – 00:04:07.670] Kalau dia kata sejam

[00:04:07.670 – 00:04:09.250] Kita akan promote package basic

[00:04:09.250 – 00:04:09.610] Nampak?

[00:04:09.690 – 00:04:11.150] Sebab ini yes or yes question

[00:04:11.150 – 00:04:12.670] Sebab ramai orang confused pula

[00:04:12.670 – 00:04:13.170] Dia kata

[00:04:13.170 – 00:04:14.970] Okay kan kalau saya campak harga

[00:04:14.970 – 00:04:15.710] Terus je lah tanya

[00:04:15.710 – 00:04:16.790] Berminat package yang mana satu

[00:04:16.790 – 00:04:17.910] Kurang lah

[00:04:17.910 – 00:04:19.190] Kalau awak campak harga

[00:04:19.190 – 00:04:20.750] Lepas tu terus nak buat closing on the spot

[00:04:20.750 – 00:04:22.090] Ibaratnya macam awak gelojo

[00:04:22.090 – 00:04:23.570] Cadangan saya adalah

[00:04:24.250 – 00:04:25.850] Guna flow yang kita dah ajar ni

[00:04:25.850 – 00:04:27.770] Guna flow yang kita dah ajar ni

[00:04:27.770 – 00:04:28.330] Yang mana

[00:04:28.330 – 00:04:29.990] Awak memanglah intro

[00:04:29.990 – 00:04:31.570] Memanglah awak campak harga

[00:04:31.570 – 00:04:34.390] Tapi awak kena masuk indirect closing

[00:04:35.050 – 00:04:36.690] Lepas tu sambung je dengan benda-benda lain

[00:04:36.690 – 00:04:38.390] Trust face dan sebagainya

[00:04:38.390 – 00:04:39.990] Yang ni mungkin dalam video part

[00:04:39.990 – 00:04:42.310] Part yang seterus ni saya akan explain pula

[00:04:42.310 – 00:04:44.450] Dan kalau awak masih lagi confused

[00:04:44.450 – 00:04:45.690] Tengok ni contohnya

[00:04:45.690 – 00:04:47.450] Barang-barang retail kan

[00:04:47.450 – 00:04:49.330] jual kasut, perfume, berapa semua

[00:04:49.330 – 00:04:50.870] ini benda-benda yang normal

[00:04:50.870 – 00:04:53.190] cuma kalau katakanlah skintific ni

[00:04:53.190 – 00:04:55.350] barang ni harga dia mahal sikit

[00:04:55.350 – 00:04:57.410] mungkin awak kena direct yang

[00:04:57.410 – 00:04:58.930] tanya problem sikit, mungkin

[00:04:58.930 – 00:05:01.290] macam ni kan, mungkin ada setengah produk ok

[00:05:01.290 – 00:05:03.370] senang tak ok, awak kena try, kalau service

[00:05:03.370 – 00:05:05.210] harian, katalah awak jual

[00:05:05.210 – 00:05:07.150] benda-benda simple yang harga RM20

[00:05:07.150 – 00:05:09.410] ni ok lah, tapi kalau benda-benda

[00:05:09.410 – 00:05:11.070] yang mahal, contohnya macam klinik

[00:05:11.770 – 00:05:13.130] benda cek darah

[00:05:13.130 – 00:05:15.290] cek darah harga RM50, semua orang tahu

[00:05:15.290 – 00:05:16.570] cek darah, bayar je lah terus

[00:05:16.570 – 00:05:18.410] Tapi kalau benda tu complicated

[00:05:18.410 – 00:05:20.910] Mungkin walaupun barang tu barang murah

[00:05:20.910 – 00:05:23.950] Dia still tak boleh closing style direct

[00:05:23.950 – 00:05:25.890] Mungkin closing yang kita nak kena buat ni

[00:05:25.890 – 00:05:29.310] Ibarat seakan-akan consultation punya style sikit

[00:05:29.310 – 00:05:29.730] Okay

[00:05:29.730 – 00:05:31.410] So that's why saya nak beritahu

[00:05:31.410 – 00:05:33.770] Walaupun style direct ni nampak macam senang

[00:05:33.770 – 00:05:35.770] Tapi mungkin dia tak sesuai untuk semua

[00:05:35.770 – 00:05:38.210] Sebab asas style direct ni adalah

[00:05:38.210 – 00:05:39.870] Campak harga

[00:05:39.870 – 00:05:41.690] Customer contact kita je

[00:05:41.690 – 00:05:43.650] Terus kita campak harga

[00:05:43.650 – 00:05:44.670] Contoh macam ni pula

[00:05:44.670 – 00:05:45.050] Nampak

[00:05:45.050 – 00:05:46.250] Ini situasi lain pula

[00:05:46.250 – 00:05:48.150] jual sejadah. Customer contact je

[00:05:48.150 – 00:05:50.230] kita terus campak harga

[00:05:50.230 – 00:05:52.090] beza eh. Beza. Sebab

[00:05:52.090 – 00:05:54.370] kita campak harga pada permulaan

[00:05:54.370 – 00:05:56.150] tapi kita tak paksa dia beli. Kita

[00:05:56.150 – 00:05:58.190] tanya pula soalan indirect closing

[00:05:58.190 – 00:06:00.130] seterusnya. Nak pakai sendiri atau buat

[00:06:00.130 – 00:06:02.090] hadiah je. Ni ada beza. Okay

[00:06:02.090 – 00:06:03.990] so jumpa dalam video yang seterusnya

[00:06:03.990 – 00:06:04.950] Terima kasih kerana menonton!