Closing Direct Part 1
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f93f
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:03.680] Memperkenalkan Closing Style yang Pertama, Style Direct

[00:00:03.680 – 00:00:06.500] Ok, tadi kita dah belajar, saya sahaja nak ulang balik

[00:00:06.500 – 00:00:09.360] Closing ada 3 jenis, Direct, Concert dan juga Hybrid

[00:00:09.360 – 00:00:11.980] Closing yang saya nak tunjukkan ni adalah Style Direct

[00:00:11.980 – 00:00:16.420] Maksudnya bawah 50, so kalau anda barang-barang murah, bawah 50, bawah 100

[00:00:16.420 – 00:00:18.500] Boleh tengok video ni, jom sambung balik

[00:00:19.140 – 00:00:24.260] Closing Style Direct ni, dia adalah 3 step dan start dengan Intro

[00:00:24.260 – 00:00:28.580] Intro ni kita bagi Offer, Intro, Offer dan Indirect Closing

[00:00:28.580 – 00:00:30.040] Itu yang step yang pertama

[00:00:30.040 – 00:00:31.600] Lepas customer dah reply

[00:00:31.600 – 00:00:33.140] Kita bagi pula elemen trust

[00:00:33.140 – 00:00:34.500] Kita bagi respon

[00:00:34.500 – 00:00:35.760] Create trust dengan emosi

[00:00:35.760 – 00:00:37.560] USP unit selling point

[00:00:37.560 – 00:00:39.600] Dan letak gambar seketul dua

[00:00:39.600 – 00:00:41.300] Dan bagi balik soalan

[00:00:41.300 – 00:00:42.540] Ataupun indirect closing

[00:00:42.540 – 00:00:44.160] Lepas tu step tiga pula

[00:00:44.160 – 00:00:45.180] Kita respon

[00:00:45.180 – 00:00:46.060] Bila customer dah reply

[00:00:46.060 – 00:00:47.100] Kita respon sekali lagi

[00:00:47.100 – 00:00:48.560] Bagi urgency

[00:00:48.560 – 00:00:49.320] Emotional

[00:00:49.320 – 00:00:50.700] FOMO dan sebagainya

[00:00:50.700 – 00:00:51.520] Kita bagi offer

[00:00:51.520 – 00:00:52.540] Dan bagi direct closing

[00:00:52.540 – 00:00:53.860] Ini secara general

[00:00:53.860 – 00:00:55.960] Apa simulation

[00:00:55.960 – 00:00:57.340] Ataupun contoh dia

[00:00:57.340 – 00:00:58.060] Kita tengok kat sini

[00:00:58.060 – 00:01:01.140] Ok tengok dekat gambar yang pertama dekat sini

[00:01:01.140 – 00:01:01.540] Ok

[00:01:01.540 – 00:01:02.800] Pretext

[00:01:02.800 – 00:01:05.820] USB lagu raya 2024

[00:01:05.820 – 00:01:06.780] Nampak?

[00:01:06.900 – 00:01:08.080] Ni customer send kat kita

[00:01:08.080 – 00:01:09.740] So kita masuk dengan intro

[00:01:09.740 – 00:01:10.520] Salam

[00:01:10.520 – 00:01:12.680] Saya Hanif dari HQ My Raya

[00:01:12.680 – 00:01:14.280] Kami ada 2 package

[00:01:14.280 – 00:01:15.480] RM59

[00:01:15.480 – 00:01:16.800] Basic 30 lagu

[00:01:16.800 – 00:01:18.580] Hit zaman 90-80-an

[00:01:18.580 – 00:01:19.100] 1 jam

[00:01:19.100 – 00:01:21.220] RM99 package complete

[00:01:21.220 – 00:01:21.980] 100 lagu

[00:01:21.980 – 00:01:24.000] Hit zaman 90-an

[00:01:24.000 – 00:01:24.580] 3 jam

[00:01:24.580 – 00:01:26.880] Biasa drive lama tak

[00:01:26.880 – 00:01:28.440] Lebih sejam

[00:01:28.440 – 00:01:28.920] Tak

[00:01:28.920 – 00:01:29.620] Nampak

[00:01:29.620 – 00:01:31.260] Ini adalah step pertama

[00:01:31.260 – 00:01:31.860] Intro face

[00:01:31.860 – 00:01:32.320] Maksudnya

[00:01:32.320 – 00:01:33.960] Bila customer whatsapp

[00:01:33.960 – 00:01:35.140] Untuk barang murah

[00:01:35.140 – 00:01:36.200] Macam contohlah

[00:01:36.200 – 00:01:38.000] USB lagu raya ni

[00:01:38.000 – 00:01:39.760] Kita takkan nak tanya

[00:01:39.760 – 00:01:40.740] Nama ke

[00:01:40.740 – 00:01:41.440] Semua tu takkan buat

[00:01:41.440 – 00:01:42.380] Dan kita tak

[00:01:42.380 – 00:01:43.320] Dia pula nak tanya

[00:01:43.320 – 00:01:44.360] Masalah dia apa

[00:01:44.360 – 00:01:46.000] Kita nak terus bagi

[00:01:46.000 – 00:01:46.720] Direct offer

[00:01:46.720 – 00:01:47.440] Sebab kita tahu

[00:01:47.440 – 00:01:49.020] Customer dalam kategori

[00:01:49.020 – 00:01:49.760] Barang murah ni

[00:01:49.760 – 00:01:50.300] Dia nak

[00:01:50.300 – 00:01:51.100] Straight forward je

[00:01:51.100 – 00:01:51.860] Berapa harga

[00:01:51.860 – 00:01:53.000] So kita jawab terus

[00:01:53.000 – 00:01:53.760] Harga kat atas

[00:01:53.760 – 00:01:55.020] Kadang-kadang

[00:01:55.020 – 00:01:56.160] Kita letak harga

[00:01:56.160 – 00:01:56.580] Kadang-kadang

[00:01:56.580 – 00:01:58.660] kita tak letak harian, kita bagi macam teaser offer

[00:01:58.660 – 00:02:00.300] pun boleh juga. Dan

[00:02:00.300 – 00:02:02.680] kita closing dengan indirect

[00:02:02.680 – 00:02:04.620] closing. Biasa drive lama

[00:02:04.620 – 00:02:06.560] tak? Lebih sejam

[00:02:06.560 – 00:02:07.740] tak? Ini apa guys?

[00:02:08.420 – 00:02:10.500] Ini soalan apa? Ini dipanggil

[00:02:10.500 – 00:02:12.300] sebagai soalan yes

[00:02:12.300 – 00:02:14.420] or yes question. Sebab apa? Tengok

[00:02:14.420 – 00:02:15.660] drive lama tak?

[00:02:16.420 – 00:02:18.360] Lebih sejam tak? Kalau dia jawab drive

[00:02:18.360 – 00:02:20.720] lama, kita promote package 3 jam

[00:02:20.720 – 00:02:22.320] Kalau dia kata, oh

[00:02:22.320 – 00:02:24.480] saya drive biasa tak lebih sejam pun. Kita promote lah

[00:02:24.480 – 00:02:26.420] package basic. At least kita dah dapat

[00:02:26.420 – 00:02:28.620] filter. So, kedua-dua jawapan ni

[00:02:28.620 – 00:02:30.360] adalah jawapan ya dan ia.

[00:02:30.560 – 00:02:32.760] Nampak? Aha, inilah yang dinamakan

[00:02:32.760 – 00:02:34.040] closing tanpa memaksa.

[00:02:34.260 – 00:02:36.020] Customer tak perasan dia kena perangkap kat situ.

[00:02:36.240 – 00:02:38.680] Dia jawab A ke B ke? Dua adalah yes dan yes.

[00:02:38.920 – 00:02:40.180] So, customer jawab apa kat atas tu?

[00:02:40.380 – 00:02:42.320] Kurang sejam biasanya. Boom!

[00:02:42.500 – 00:02:44.540] Terus masuk dekat mana? Kalau macam tu,

[00:02:44.660 – 00:02:46.080] ambil pakej basic pun dah okay.

[00:02:46.520 – 00:02:48.400] Lagu kami semua high quality, boleh

[00:02:48.400 – 00:02:51.920] buat karaoke hilang mengantuk.

[00:02:52.400 – 00:02:53.580] Hantar gambar seketul.

[00:02:53.580 – 00:02:56.680] Prefer COD atau transport online je

[00:02:56.680 – 00:02:57.900] Nampak tak?

[00:02:58.240 – 00:03:00.860] Ini dipanggil lagi indirect closing

[00:03:00.860 – 00:03:02.500] Dalam closing direct ni

[00:03:02.500 – 00:03:03.740] Kita tak payah tanya macam

[00:03:03.740 – 00:03:05.440] Contoh saya boleh imagine eh

[00:03:05.440 – 00:03:06.600] Dekat permulaan tadi

[00:03:06.600 – 00:03:07.740] Salam saya Hanif

[00:03:07.740 – 00:03:09.020] Kami ada dua package

[00:03:09.020 – 00:03:10.700] Nak package mana satu ya?

[00:03:11.120 – 00:03:12.340] Biasa team sale tanya macam tu

[00:03:12.340 – 00:03:12.720] Betul tak?

[00:03:12.840 – 00:03:14.660] Tapi kita team sale luar biasa

[00:03:14.660 – 00:03:17.260] Kita tanya indirect closing

[00:03:17.260 – 00:03:19.020] Biasa drive lama tak?

[00:03:19.320 – 00:03:20.840] Lebih sejam tak?

[00:03:20.980 – 00:03:21.560] Customer reply

[00:03:21.560 – 00:03:23.120] Oh kurang sejam biasanya

[00:03:23.120 – 00:03:24.360] Masuk perangkap pertama

[00:03:24.360 – 00:03:25.460] Oh kalau macam tu

[00:03:25.460 – 00:03:26.320] Ambil pakai basic lah

[00:03:26.320 – 00:03:27.280] Lagu ambil high quality

[00:03:27.280 – 00:03:27.940] Boleh yang mengantuk

[00:03:28.780 – 00:03:30.020] Prefer COD ke

[00:03:30.020 – 00:03:30.680] Transfer online

[00:03:30.680 – 00:03:32.280] Masuk lagi perangkap

[00:03:32.280 – 00:03:32.620] Dia kata

[00:03:33.300 – 00:03:34.680] Kalau transfer online

[00:03:34.680 – 00:03:35.520] Ni lagi power

[00:03:35.520 – 00:03:37.000] Kalau transfer online

[00:03:37.000 – 00:03:38.400] Ada diskaun RM10

[00:03:38.400 – 00:03:39.560] RM59 sahaja

[00:03:39.560 – 00:03:40.560] Boleh karaoke puas-puas

[00:03:40.560 – 00:03:40.980] Dengan family

[00:03:40.980 – 00:03:41.920] Campak offer sikit

[00:03:41.920 – 00:03:43.500] So apa dia reply

[00:03:44.340 – 00:03:45.800] Transfer online je lagi tu

[00:03:46.600 – 00:03:47.720] So kita dah boleh

[00:03:47.720 – 00:03:48.400] Bagi detail

[00:03:48.400 – 00:03:49.260] So nampak kan situ

[00:03:49.260 – 00:03:50.780] Kita boleh respond

[00:03:50.780 – 00:03:51.860] Boleh transfer terus

[00:03:51.860 – 00:03:52.520] Kat sini ya

[00:03:52.520 – 00:03:53.840] Kita boleh masukkan lah

[00:03:53.840 – 00:03:55.000] Contoh ayat ni

[00:03:55.000 – 00:03:56.040] Kalau saya nak tambah sikit

[00:03:56.040 – 00:03:57.560] Kalau lagi urgency

[00:03:57.560 – 00:03:59.940] Boleh transfer online dekat sini ya

[00:04:00.740 – 00:04:02.400] Barulah tak menggantuk nak drive

[00:04:03.000 – 00:04:04.300] Minggu ni contohnya

[00:04:04.300 – 00:04:04.660] So macam

[00:04:04.660 – 00:04:05.580] Uh, betul juga kan

[00:04:05.580 – 00:04:06.720] Tentang aku nak drive minggu ni

[00:04:06.720 – 00:04:07.860] Letak offer terus

[00:04:07.860 – 00:04:08.960] Diskaun RM10 atau RM19

[00:04:10.000 – 00:04:11.500] Maybank, Quickstore, Serambahat

[00:04:11.500 – 00:04:13.180] 1, 2, 3, 4, 5, 6, 7 ke apa pun

[00:04:13.180 – 00:04:13.740] Dia bagai semua

[00:04:13.740 – 00:04:14.440] Transfer

[00:04:14.440 – 00:04:15.520] Haa nampak

[00:04:15.520 – 00:04:18.120] So ini adalah part offer phase

[00:04:18.120 – 00:04:19.420] So offer phase ni pun kadang-kadang

[00:04:19.420 – 00:04:20.740] Ramai orang terlupa

[00:04:20.740 – 00:04:22.680] Nak letakkan emotional urgency

[00:04:22.680 – 00:04:24.580] Ataupun promotional urgency

[00:04:24.580 – 00:04:26.280] Jadi kalau kita recap balik

[00:04:26.280 – 00:04:27.560] Style direct ni guys

[00:04:27.560 – 00:04:29.560] Kalau tengok balik pada 3 step tadi ni

[00:04:29.560 – 00:04:30.740] Kita sebenarnya tengah follow tau

[00:04:30.740 – 00:04:31.460] 3 step ni

[00:04:31.460 – 00:04:33.200] Step 1 intro

[00:04:33.200 – 00:04:34.420] Perkenalkan diri

[00:04:34.420 – 00:04:36.400] Offer indirect closing

[00:04:36.400 – 00:04:39.000] Step 2 kita pergi pula kepada

[00:04:39.000 – 00:04:40.980] Respond dekat part trust

[00:04:40.980 – 00:04:42.080] Kita nak build up trust

[00:04:42.080 – 00:04:43.560] Tapi tak payah lama sangat

[00:04:43.560 – 00:04:45.080] Ibarat boran customer ni

[00:04:45.080 – 00:04:46.520] 3-4 kali reply

[00:04:47.200 – 00:04:48.000] Closing terus

[00:04:48.000 – 00:04:49.420] Dan last kali offer

[00:04:49.420 – 00:04:50.180] Ini start direct

[00:04:50.180 – 00:04:50.520] So

[00:04:50.520 – 00:04:52.340] Aplikasi dia macam ni

[00:04:52.340 – 00:04:54.660] Kalau awak jual apa-apa barang sekalipun

[00:04:54.660 – 00:04:56.700] Lagi-lagi barang yang terlampau murah

[00:04:56.700 – 00:04:59.120] Contoh barang tu harga RM15, RM10

[00:04:59.120 – 00:05:00.980] Tak berbaloi wasiat panjang

[00:05:00.980 – 00:05:02.700] Customer pun tak kisah pun

[00:05:02.700 – 00:05:03.700] Nak wasiat panjang ke tak

[00:05:03.700 – 00:05:05.360] Ibarat tak kenal pun tak apa

[00:05:05.360 – 00:05:05.840] Tapi

[00:05:05.840 – 00:05:06.980] Kalau perasan

[00:05:06.980 – 00:05:08.540] Dekat step no. 2

[00:05:08.540 – 00:05:09.220] Trust face

[00:05:09.220 – 00:05:10.960] Kita kena selitkan USP tau

[00:05:10.960 – 00:05:14.240] Kita kena selitkan gambar ke video ke

[00:05:14.240 – 00:05:16.100] Elemen trust ni kena build up

[00:05:16.100 – 00:05:17.440] Sebab kadang-kadang tim sale

[00:05:17.440 – 00:05:19.280] Terlampau gelojuh nak closing

[00:05:19.280 – 00:05:21.260] Lupa letak testimoni

[00:05:21.260 – 00:05:24.680] Lupa letak sigil, bukti, KKM dan sebagainya

[00:05:24.680 – 00:05:26.400] Tapi kalau barang yang kita nak close tu

[00:05:26.400 – 00:05:27.560] Mungkin harga dia mahal sikit

[00:05:27.560 – 00:05:30.160] Katakanlah harga dia RM70

[00:05:30.160 – 00:05:31.220] Contoh

[00:05:31.220 – 00:05:34.480] Dan kita boleh buat package combo

[00:05:34.480 – 00:05:36.260] Kalau combo 2 jadi RM100 lebih

[00:05:36.260 – 00:05:37.460] Combo 3 jadi mungkin

[00:05:37.460 – 00:05:38.780] Combo 4 jadi RM200

[00:05:38.780 – 00:05:41.680] So mungkin awak bukan dalam kategori closing direct

[00:05:41.680 – 00:05:43.200] Sebab closing style direct ni

[00:05:43.200 – 00:05:44.740] Biasa kita guna untuk benda yang

[00:05:44.740 – 00:05:46.660] Betul-betul murah biasanya

[00:05:46.660 – 00:05:47.740] Sebab tu saya letak bawah RM50

[00:05:47.740 – 00:05:50.060] Tapi jangan risau, try je dulu

[00:05:50.060 – 00:05:52.140] Mana tu produk awak boleh direct

[00:05:52.140 – 00:05:53.160] Tak payah consult pun tak apa

[00:05:53.160 – 00:05:55.700] So jumpa dalam video seterusnya

[00:05:55.700 – 00:05:56.660] Zaz