Formula REETA Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f8fd Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.080 – 00:00:09.560] High Conversion Communication Formula. Rita. Tengok dalam skrin ni. Rita. Rita ni apa? Respond, Empathy, Educate, Trust, Ask Question. [00:00:09.940 – 00:00:14.160] Cerita dia macam ni. Kadang-kadang kita pun tak tahu, eh, mamak ni pakai closing script apa? [00:00:14.360 – 00:00:20.120] Kenapa senang-senang nak close ni? Ha, terkejut. Baru borot depan pintu. Baru jumpa customer dalam call ataupun zoom. [00:00:20.260 – 00:00:25.960] Tiba-tiba dah close. Tak sempat buka presentation lagi. Sebenarnya, ada satu combination skill yang sangat-sangat high conversion. [00:00:25.960 – 00:00:28.620] dipanggil sebagai R-E-E-T-A [00:00:28.620 – 00:00:30.100] Rita. Maksudnya [00:00:30.100 – 00:00:31.880] macam mana? Maksudnya macam mana? [00:00:32.060 – 00:00:33.460] Tengok dalam gambar yang baru ni. [00:00:34.160 – 00:00:35.800] Gambar ni. Tengok. Non-Rita ni. [00:00:35.880 – 00:00:37.820] Ni cerita WhatsApp eh. Benda ni apply untuk WhatsApp, [00:00:38.000 – 00:00:40.200] call, appointment. Semua sama. Tapi tengok situasi [00:00:40.200 – 00:00:41.280] yang WhatsApp ni. [00:00:41.800 – 00:00:44.060] Kita WhatsApp customer. Nak renovate rumah baru ke [00:00:44.060 – 00:00:46.160] atau rumah lama? Customer reply. Rumah baru. [00:00:46.340 – 00:00:48.120] Kita pun tanya. Berapa kaki rumah tu? [00:00:48.440 – 00:00:50.160] Customer jawab. 2,000 kaki lebih. [00:00:50.340 – 00:00:51.800] Kita tanya lagi. Dah ada konsep design ke? [00:00:52.140 – 00:00:54.020] Perasan tak macam keras? Macam [00:00:54.020 – 00:00:55.880] inspektor gadget. Macam [00:00:55.880 – 00:00:57.800] nak soal siasat customer. [00:00:58.120 – 00:01:00.100] Macam tak ada nilai-nilai [00:01:00.100 – 00:01:01.900] friendliness ke tak ada. Sebab apa? [00:01:02.000 – 00:01:04.500] Dia tak mengamalkan RITA. R-E-E-T-A. [00:01:04.580 – 00:01:05.460] Tengok yang belakangan ni pula. [00:01:05.800 – 00:01:07.960] Tengok ya, kita wasiat customer. Nak renovate [00:01:07.960 – 00:01:09.380] rumah baru atau rumah lama, ya? [00:01:09.800 – 00:01:11.740] Customer reply, rumah baru. Kita tengok apa [00:01:11.740 – 00:01:13.900] respon dia. Wah, tanya dapat rumah [00:01:13.900 – 00:01:15.860] baru. Kalau rumah baru ni lebih mudah [00:01:15.860 – 00:01:17.860] untuk kita buat sebab struktur asal masih kekal. [00:01:18.460 – 00:01:19.880] Biasanya kalau rumah baru [00:01:19.880 – 00:01:21.940] kami boleh siapkan dalam masa kurang lima bulan [00:01:21.940 – 00:01:23.040] bergantung pada keluasan rumah. [00:01:24.200 – 00:01:26.980] Cadang nak rekaan contemporary atau minimalis. [00:01:27.420 – 00:01:27.740] Nampak? [00:01:28.060 – 00:01:29.160] Nampak apa beza kat sini? [00:01:30.180 – 00:01:32.900] Dalam respon dia tu, adanya empathy. [00:01:33.140 – 00:01:34.420] Ibarat macam kita bersimpati. [00:01:34.580 – 00:01:35.680] Oh, ya ke? Takpe, puan. [00:01:35.760 – 00:01:38.400] InsyaAllah kita cuba cari solution untuk speech delay anak tuan ni. [00:01:38.680 – 00:01:42.400] Contohnya, respon kita ni kena menyambut jawapan dia. [00:01:42.900 – 00:01:45.000] Contoh, oh saya sorry, bawa balik jam. [00:01:45.240 – 00:01:47.300] Kita reply, oh takpe tuan, tenang-tenang dulu. [00:01:47.600 – 00:01:49.060] Yang penting dah selamat. [00:01:49.260 – 00:01:49.540] Nampak? [00:01:49.800 – 00:01:51.840] Awak empathy dengan dia dia cakap, oh baga budak ni. [00:01:51.840 – 00:01:52.960] Itu empathy [00:01:52.960 – 00:01:54.800] Awak respon yang ada simpati [00:01:54.800 – 00:01:55.240] Bukanlah [00:01:55.240 – 00:01:55.680] Okay [00:01:55.680 – 00:01:56.280] Takpe [00:01:56.280 – 00:01:57.200] Jari saya whatsapp [00:01:57.200 – 00:01:58.600] Cuba masukkan empathy [00:01:58.600 – 00:01:59.900] Next adalah educate [00:01:59.900 – 00:02:00.540] Tapi optional [00:02:00.540 – 00:02:01.660] Nanti jadi panjang sangat [00:02:01.660 – 00:02:03.400] Sekali-sekali kita educate dia sikit [00:02:03.400 – 00:02:04.080] Takpe tuan [00:02:04.080 – 00:02:06.120] Biasalah tu budak-budak 5 tahun ni memang [00:02:06.120 – 00:02:08.240] Suka gamification konsep [00:02:08.240 – 00:02:09.760] So belajar pun sekarang dah banyak lah [00:02:09.760 – 00:02:10.760] Guna konsep game ni [00:02:10.760 – 00:02:11.820] Contohnya [00:02:11.820 – 00:02:13.840] Ataupun kita masukkan elemen trust [00:02:13.840 – 00:02:15.080] Kita campak trust [00:02:15.080 – 00:02:15.520] Maksudnya [00:02:15.520 – 00:02:17.560] Sebab saya dah sepanjang 7 tahun ni memang [00:02:17.560 – 00:02:18.980] Ini masalah nombor 1 [00:02:18.980 – 00:02:19.660] Kita dah selit [00:02:19.660 – 00:02:21.400] Oh kita bayar tau yang kita dah 7 tahun [00:02:21.400 – 00:02:22.980] Kadang-kadang kita bagi gambar dan sebagainya. [00:02:23.140 – 00:02:24.360] Dan ask question. [00:02:24.960 – 00:02:26.460] Ada orang dia tak ada Rita. [00:02:26.700 – 00:02:28.380] Dia ada R dan A je. [00:02:28.600 – 00:02:29.940] Dia respond, ask question. [00:02:30.200 – 00:02:32.680] Lagi teruk macam yang ni, dia respond je. [00:02:33.360 – 00:02:34.560] Ataupun dia ask question je. [00:02:34.780 – 00:02:35.380] Okay, okay. [00:02:35.760 – 00:02:36.460] Tanya-tanya soalan. [00:02:36.760 – 00:02:39.740] So, formula Rita ni, adakah wajib guna semua? [00:02:40.140 – 00:02:40.380] Tak. [00:02:40.680 – 00:02:41.780] Kita selang-selikan. [00:02:42.020 – 00:02:45.100] Ada waktu kita pun jawab satu soalan. [00:02:45.340 – 00:02:48.200] Dia jawab, kita pun tanya dia satu soalan. [00:02:48.200 – 00:02:50.320] Tapi seboleh-bolehnya [00:02:50.320 – 00:02:52.580] Biar conversation tu ada variety [00:02:52.580 – 00:02:54.500] Mungkin dekat atas soalan kita pendek [00:02:54.500 – 00:02:56.640] Dekat bawah kita selitkan elemen empathy [00:02:56.640 – 00:02:57.440] Elemen educate [00:02:57.440 – 00:02:58.580] Lepas tu pendek balik [00:02:58.580 – 00:02:59.340] So perbagai [00:02:59.340 – 00:03:01.360] Ini adalah cara untuk borakan customer [00:03:01.360 – 00:03:03.420] Bayangkan ada seorang sesmen ni [00:03:03.420 – 00:03:04.820] Bila kita zoom dengan dia [00:03:04.820 – 00:03:06.160] Tak tahulah kenapa [00:03:06.160 – 00:03:08.480] Makcik rasa selesa sangat dengan dia ni [00:03:08.480 – 00:03:10.240] Dia macam empathy [00:03:10.240 – 00:03:11.260] Baguslah budak ni [00:03:11.260 – 00:03:12.080] Ada kenapa? [00:03:12.320 – 00:03:14.220] Kenapa baru zoom call pun makcik tu [00:03:14.220 – 00:03:15.560] Boleh lah saya nak ambil dengan awak lah [00:03:15.560 – 00:03:16.320] Saya nak ambil dengan awak [00:03:16.980 – 00:03:18.480] Sebab, setiap kali berborak [00:03:18.480 – 00:03:20.220] Budak lelaki nama Amir tadi tu [00:03:20.220 – 00:03:21.980] Dia sering, makcik asal mana, cik? [00:03:22.360 – 00:03:24.020] Oh, ni first time nak kerja Jepun ke? [00:03:24.500 – 00:03:26.300] Oh, ya ke? First time nak buat umrah ke? [00:03:26.700 – 00:03:28.180] Oh, tak apa, tak apa, tak apa, cik [00:03:28.180 – 00:03:30.900] Nanti kami akan tolong adjustkan hotel yang dekat-dekat [00:03:30.900 – 00:03:32.920] By the way, cik, hotel dekat Mekah ni [00:03:32.920 – 00:03:34.060] Dia sebenarnya ada banyak [00:03:34.060 – 00:03:35.680] Cik pernah pergi ke first time? [00:03:36.220 – 00:03:37.520] Oh, first time, tak apa, tak apa [00:03:37.520 – 00:03:40.240] Ni peta Madinah, kalau tengok dekat sini [00:03:40.900 – 00:03:41.880] Mekah ni apa semua [00:03:41.880 – 00:03:44.760] Nampak? So, kenapa? Apa yang budak tu tengah buat? [00:03:44.820 – 00:03:45.500] Dia tengah educate [00:03:45.500 – 00:03:47.360] Tapi dia tak masuk pun harga [00:03:47.360 – 00:03:48.540] Sampai last kali [00:03:48.540 – 00:03:48.940] Macam kata [00:03:48.940 – 00:03:49.780] Ish, bagus lah ni [00:03:49.780 – 00:03:50.460] Apa harga ni [00:03:50.460 – 00:03:51.060] Boleh lah [00:03:51.600 – 00:03:52.840] Sebab dia dah trust [00:03:52.840 – 00:03:54.200] People by people [00:03:54.200 – 00:03:55.200] So that's why [00:03:55.200 – 00:03:56.460] High conversion [00:03:56.460 – 00:03:57.680] Communication formula ni [00:03:57.680 – 00:03:59.160] Awak boleh close customer [00:03:59.160 – 00:03:59.760] Tanpa skrip [00:03:59.760 – 00:04:01.020] Tak payah skrip pun sebenarnya [00:04:01.020 – 00:04:02.240] Nak close customer ni [00:04:02.240 – 00:04:03.640] Atas dasar trust [00:04:03.640 – 00:04:04.940] Kalau trusted [00:04:04.940 – 00:04:05.420] Settle [00:04:05.420 – 00:04:06.140] Kadang-kadang kita ni [00:04:06.140 – 00:04:06.920] Duduk pening-pening [00:04:06.920 – 00:04:08.000] Cakap pasal skrip sana [00:04:08.000 – 00:04:08.580] Skrip sini [00:04:09.200 – 00:04:10.660] That's why saya buat video ni [00:04:10.660 – 00:04:11.520] Just untuk beritahu awak [00:04:11.520 – 00:04:11.940] Sebenarnya [00:04:11.940 – 00:04:13.200] Kalau katalah awak [00:04:13.200 – 00:04:14.560] Tak tengok video-video yang seterusnya [00:04:14.560 – 00:04:17.400] Awak terskip detail skrip yang kita nak buat ni [00:04:17.400 – 00:04:19.220] Tapi awak faham konsep RITA [00:04:19.220 – 00:04:21.480] Sebab RITA ni apply di mana-mana sahaja [00:04:21.480 – 00:04:22.780] Mesti ada respon [00:04:22.780 – 00:04:24.500] Mesti masukkan empati [00:04:24.500 – 00:04:26.320] Kalau boleh cuba educate [00:04:26.320 – 00:04:28.360] Selitkan pula trust pasal kita [00:04:28.360 – 00:04:29.220] Atau pasal brand [00:04:29.220 – 00:04:29.920] Atau pasal produk [00:04:29.920 – 00:04:30.740] Trust ada tiga [00:04:30.740 – 00:04:31.880] Personal trust [00:04:31.880 – 00:04:32.740] Brand trust [00:04:32.740 – 00:04:33.180] Dengan produk [00:04:33.180 – 00:04:34.460] Cuba selitkan salah satu [00:04:34.460 – 00:04:35.680] Dan tanya soalan [00:04:35.680 – 00:04:36.940] Jangan matikan conversation tu [00:04:36.940 – 00:04:39.320] Always akhiri dengan soalan [00:04:39.320 – 00:04:41.100] So bila awak buat macam tu [00:04:41.100 – 00:04:42.920] Barulah customer senang nak close [00:04:42.920 – 00:04:44.940] So, video ni sangat-sangat penting [00:04:44.940 – 00:04:45.960] Tolong tengok balik [00:04:45.960 – 00:04:47.140] Kalau awak rasa macam lost [00:04:47.140 – 00:04:47.940] Rita [00:04:47.940 – 00:04:49.340] Jumpa dalam video selanjutnya [00:04:49.340 – 00:04:50.000] Zaz