Magic Number Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:07] Magic Number. Ayat Magic Number ni sebenarnya adalah satu nombor untuk capai sale secara reverse. [semak: uncertain words] [00:00:07–00:00:13] So, saya buat simulation, tiap orang boleh buat sendiri. Kita kena set dulu berapakah sales target kita. [semak: uncertain words] [00:00:13–00:00:22] Contohnya, kita target nak buat sale RM100K sebulan. Kita akan set ini sebagai kita punya permulaan. [semak: uncertain words, number or amount] [00:00:22–00:00:28] Apa yang saya akan buat, saya akan demo dengan awak macam mana saya reverse untuk last kali dapat permulaan dia. [semak: uncertain words] [00:00:28–00:00:29] sebab ini adalah dia punya end goal [00:00:29–00:00:32] so magic number ni adalah macam mana kita reverse engineering [semak: uncertain words] [00:00:32–00:00:34] dan kita tahu apakah numbers-numbers wajib [00:00:34–00:00:35] yang kita nak kena tahu [00:00:35–00:00:37] so mari kita bolehkan [00:00:37–00:00:40] first kali adalah kita nak kena tahu [semak: uncertain words] [00:00:40–00:00:42] ni magic number yang pertama eh [semak: uncertain words] [00:00:42–00:00:43] ok 100k [semak: number or amount] [00:00:43–00:00:45] so daripada 100k ni kita nak kena identify [semak: number or amount] [00:00:46–00:00:48] untuk kesini kita kena tahulah [00:00:48–00:00:50] apakah price kita [00:00:50–00:00:52] harga awak berapa [00:00:52–00:00:54] kan harga awak berapa [00:00:54–00:00:56] katalah harga awak adalah RM [00:00:56–00:00:57] RM500 [semak: number or amount] [00:00:57–00:01:00] So, bila harga RM500 [semak: uncertain words, number or amount] [00:01:01–00:01:02] Untuk daripada RM500 [semak: number or amount] [00:01:02–00:01:04] Dapat ni, berapa pula [semak: uncertain words] [00:01:04–00:01:05] Barang yang awak akan ada [00:01:05–00:01:07] So, awak bahagikan dia [semak: uncertain words] [00:01:07–00:01:09] RM100,000 bahagi 500 [semak: uncertain words, number or amount] [00:01:09–00:01:11] Maka awak akan dapat [semak: uncertain words] [00:01:11–00:01:13] Number of [00:01:13–00:01:14] Customer [00:01:16–00:01:17] RM [00:01:17–00:01:18] RM10,000 [semak: uncertain words, number or amount] [00:01:18–00:01:20] RM150,000 [semak: uncertain words, number or amount] [00:01:20–00:01:22] RM200,000 sebulan [semak: number or amount] [00:01:22–00:01:24] RM200,000 sebulan [semak: number or amount] [00:01:24–00:01:26] Haa, dah nampak dah [semak: uncertain words] [00:01:26–00:01:27] Dah nampak dah [semak: uncertain words] [00:01:27–00:01:29] 200 customer sebulan [semak: number or amount] [00:01:29–00:01:29] Nampak? [00:01:31–00:01:31] So, kita reverse [00:01:31–00:01:33] Kita reverse lagi ke belakang [00:01:33–00:01:35] Kalau 200 customer sebulan [semak: number or amount] [00:01:36–00:01:38] Kita buat dalam bentuk week [00:01:39–00:01:40] So, seminggu berapa? [00:01:40–00:01:43] So, seminggu ni 200 bahagilah dengan [semak: number or amount] [00:01:43–00:01:44] 4 [semak: number or amount] [00:01:44–00:01:47] So, kita dapat 50 per week [semak: uncertain words, number or amount] [00:01:47–00:01:49] Kita buat pula reverse kepada per day [semak: uncertain words] [00:01:50–00:01:51] Per day [00:01:51–00:01:52] Okay, per day [semak: uncertain words] [00:01:52–00:01:53] Per day pula dah [semak: uncertain words] [00:01:53–00:01:53] Per day [semak: uncertain words] [00:01:53–00:01:55] Pedih bahagilah dengan tujuh [semak: uncertain words] [00:01:55–00:01:57] So sehari berapa? Kalau pedih tujuh [semak: uncertain words] [00:01:57–00:02:00] Dua, dua, empat belas, tiga, tiga, lima puluh [semak: uncertain words] [00:02:00–00:02:01] Sici, loran tu papat, tujuh [semak: uncertain words] [00:02:01–00:02:03] Lapan lah, tujuh ke lapan customer [00:02:03–00:02:05] Katalah saya ambil lapan customer [00:02:05–00:02:06] Sebab lapan darat tujuh, enam puluh tiga [semak: uncertain words] [00:02:07–00:02:08] Betul tak? [semak: uncertain words] [00:02:09–00:02:10] Lima puluh empat, lima puluh empat [semak: uncertain words] [00:02:10–00:02:12] Lapan darat tujuh, lapan darat tujuh [00:02:12–00:02:15] Lima enam, sebetul lah [semak: uncertain words] [00:02:15–00:02:16] Dalam tujuh ke lapan lah [00:02:16–00:02:19] Tujuh darat tujuh, empat puluh sembilan [00:02:19–00:02:19] Tujuh lah macam tu [semak: uncertain words] [00:02:19–00:02:21] So sehari dalam tujuh [semak: uncertain words] [00:02:22–00:02:24] nampak, jadi kita dah [semak: uncertain words] [00:02:24–00:02:26] start reverse dia, daripada 200 [semak: number or amount] [00:02:26–00:02:28] pergi kepada 50 [semak: number or amount] [00:02:28–00:02:30] pergi kepada 7, sebab yang ni adalah [semak: uncertain words, number or amount] [00:02:30–00:02:32] ni monthly [semak: uncertain words] [00:02:32–00:02:34] ni month, so biasanya macam tu [00:02:34–00:02:37] next pula, kita tengah fikir [00:02:37–00:02:38] macam mana aku nak dapat [00:02:38–00:02:40] 7 customer sehari [semak: number or amount] [00:02:40–00:02:42] barulah kita akan reverse [00:02:42–00:02:44] lagi kat sini, ok kita reverse lagi [semak: uncertain words] [00:02:44–00:02:46] kat sini, 7 customer sehari [semak: number or amount] [00:02:46–00:02:48] untuk dapat 7 customer sehari [semak: number or amount] [00:02:48–00:02:49] persoalan dia adalah [00:02:49–00:02:52] Berapa banyak conversion rate [semak: uncertain words] [00:02:52–00:02:55] Awak pakai platform apa? Website, Whatsapp, tak kisahlah apa platform [semak: uncertain words] [00:02:55–00:02:58] Ada satu benda yang dipanggil sebagai CR [00:02:58–00:03:02] CR adalah conversion rate [semak: uncertain words] [00:03:02–00:03:04] Conversion rate awak kepada customer [00:03:04–00:03:07] So katakanlah saya letak conversion rate [00:03:07–00:03:08] Barang harga RM500 [semak: number or amount] [00:03:08–00:03:09] Ni saya bagi range dulu [semak: uncertain words] [00:03:10–00:03:11] CR [00:03:12–00:03:13] Carta CR [semak: uncertain words] [00:03:15–00:03:16] untuk CR [semak: uncertain words] [00:03:16–00:03:19] barang harga 100 ke bawah [semak: number or amount] [00:03:19–00:03:21] dalam sekitar [00:03:21–00:03:24] 500 plus minus [semak: number or amount] [00:03:25–00:03:27] dan 1K dan ke atas [semak: number or amount] [00:03:27–00:03:30] ok lepas tu kita ada satu lagi lah [semak: uncertain words] [00:03:30–00:03:31] cat sini kot CR boleh kita letak [semak: uncertain words] [00:03:31–00:03:34] barang harga 10K ke atas [semak: number or amount] [00:03:34–00:03:35] ok [00:03:35–00:03:39] untuk 100K plus minus ke bawah ni [semak: number or amount] [00:03:39–00:03:41] kita boleh dapat insyaAllah dalam sekitar 20% [semak: number or amount] [00:03:41–00:03:45] Untuk RM500 plus minus 10% [semak: uncertain words, number or amount] [00:03:45–00:03:47] Untuk 1K ke atas [semak: uncertain words, number or amount] [00:03:47–00:03:49] Kita dah melihat dalam paras ketika [semak: uncertain words] [00:03:49–00:03:50] Ketika pula ada [00:03:50–00:03:52] Dalam 3 to 5% [semak: uncertain words, number or amount] [00:03:52–00:03:54] Saya letak 3% lah plus minus [semak: number or amount] [00:03:54–00:03:56] Untuk 10K dan ke atas ni [semak: number or amount] [00:03:56–00:03:58] Kita melihat dalam sekitar 1% [semak: number or amount] [00:03:58–00:03:59] Macam itulah awak anggap [00:03:59–00:04:01] Semakin mahal harga barang [00:04:01–00:04:03] Semakin kurang conversion rate awak [00:04:03–00:04:05] Maksudnya kalau 100 customer whatsapp [semak: number or amount] [00:04:05–00:04:07] Kalau barang harga 100 ni [semak: uncertain words, number or amount] [00:04:07–00:04:08] 20 boleh close [semak: number or amount] [00:04:08–00:04:09] 100 customer whatsapp [semak: number or amount] [00:04:09–00:04:10] 10 boleh close [semak: number or amount] [00:04:10–00:04:12] barang harga RM500 plus minus [semak: number or amount] [00:04:12–00:04:14] barang harga RM1000 ni dia dah start [semak: number or amount] [00:04:14–00:04:15] RM100 whatsapp 3 close [semak: number or amount] [00:04:15–00:04:17] barang harga RM10,000, RM100,000 juta [semak: number or amount] [00:04:17–00:04:19] dia dah stay dekat 1% [semak: uncertain words, number or amount] [00:04:19–00:04:20] kadang-kadang 0.5% [semak: number or amount] [00:04:20–00:04:22] so kita dah tahu dah harga kita berapa [00:04:22–00:04:24] harga kita RM500 [semak: number or amount] [00:04:24–00:04:26] sepatutnya kalau kita pakai platform yang betul [00:04:26–00:04:29] RM500 ni kita akan closing rate [semak: number or amount] [00:04:29–00:04:29] dalam sekitar 10% [semak: number or amount] [00:04:31–00:04:32] maka dekat sini [00:04:32–00:04:34] kita perlukan berapa banyak customer [semak: uncertain words] [00:04:34–00:04:36] kalau kita kena [00:04:36–00:04:37] nak close 7 [semak: number or amount] [00:04:37–00:04:38] maka kita boleh reverse di sini [semak: uncertain words] [00:04:38–00:04:41] Kita perlukan 70 customer sehari [semak: uncertain words, number or amount] [00:04:42–00:04:43] Nampak? [00:04:43–00:04:44] 70 leads [semak: number or amount] [00:04:44–00:04:45] Leads [00:04:47–00:04:48] Pedih [00:04:48–00:04:49] Pedih pula dah [00:04:49–00:04:50] Perday [semak: uncertain words] [00:04:50–00:04:51] Nampak? [00:04:52–00:04:53] Dah semakin bijak [00:04:53–00:04:53] Kita lah tahu dah [semak: uncertain words] [00:04:53–00:04:54] Oh [00:04:54–00:04:56] Aku perlukan 70 [semak: number or amount] [00:04:56–00:04:57] Rupanya [00:04:57–00:04:58] Customer sehari [00:04:58–00:05:01] Sebab kalau 70 yang whatsapp kita [semak: uncertain words, number or amount] [00:05:01–00:05:02] Kita boleh close 10% [semak: number or amount] [00:05:02–00:05:04] Tak kisahlah whatsapp ke datang kedai ke apa ke [semak: uncertain words] [00:05:04–00:05:05] Point dia ini adalah universal [semak: uncertain words] [00:05:05–00:05:08] Universal conversion rate [00:05:08–00:05:09] 70 whatsapp [semak: number or amount] [00:05:09–00:05:10] 70 call [semak: number or amount] [00:05:10–00:05:11] 70 text [semak: uncertain words, number or amount] [00:05:11–00:05:12] 70 masuk live ke [semak: number or amount] [00:05:12–00:05:13] tak kisahlah apa-apa [00:05:13–00:05:15] insyaAllah kita boleh close 10% [semak: number or amount] [00:05:15–00:05:16] sepatutnya 7 [semak: number or amount] [00:05:16–00:05:18] maka persoalan yang kita kena fikir sekarang ni [00:05:18–00:05:21] berapakah cost untuk dapatkan 70 orang [semak: uncertain words, number or amount] [00:05:21–00:05:23] kalau kita buat iklan [00:05:23–00:05:24] kita panggil sebagai CPL [00:05:24–00:05:26] ni saya ambil kalau awak buat funnel [00:05:26–00:05:27] masuk ke whatsapp [00:05:27–00:05:28] ataupun datang kedai ke apa [00:05:28–00:05:31] CPL adalah cost per leads [00:05:31–00:05:35] cost per leads [00:05:36–00:05:36] CPL [00:05:36–00:05:37] boleh dapat sikit [00:05:38–00:05:38] CPL [semak: uncertain words] [00:05:38–00:05:40] So CPL kita [00:05:40–00:05:42] Ini pun ada carta dia [semak: uncertain words] [00:05:42–00:05:43] Saya buat kat sini lah [00:05:44–00:05:46] Untuk barang harga RM100 [semak: number or amount] [00:05:47–00:05:48] CPL [00:05:48–00:05:51] Ini based on apa guys? Based on pengalaman je [00:05:51–00:05:52] Sebab kita dah banyak sangat jauh barang [00:05:52–00:05:53] Kita dah tahu lah every CPL [semak: uncertain words] [00:05:53–00:05:56] Barang harga RM100 dan ke bawah [semak: number or amount] [00:05:56–00:05:58] Biasa CPL kita murah [00:05:58–00:05:59] RM100 ke bawah [semak: number or amount] [00:05:59–00:06:02] Biasa kita tarik berapa? Dalam RM3 [semak: number or amount] [00:06:03–00:06:04] Sepatutnya boleh dapat [00:06:04–00:06:06] Tapi kalau barang harga RM500 macam ni [semak: number or amount] [00:06:06–00:06:08] CPL kita tarik dalam RM [semak: uncertain words] [00:06:08–00:06:10] RM5. Tapi kalau [semak: number or amount] [00:06:10–00:06:12] barang harga ribu-ribu, contohnya [semak: uncertain words] [00:06:12–00:06:13] RM1K ataupun [semak: uncertain words, number or amount] [00:06:13–00:06:16] RM10K, biasanya CPL kita [semak: number or amount] [00:06:16–00:06:18] dalam RM8. Macam itulah, [semak: number or amount] [00:06:18–00:06:20] ini consider CPL yang not bad [semak: uncertain words] [00:06:20–00:06:22] lah. Tapi macam saya, saya jual [00:06:22–00:06:23] barang harga RM10,000 pun, kita masih maintain [semak: uncertain words, number or amount] [00:06:23–00:06:26] CPL RM4. Maksudnya possible je. Cuma [semak: number or amount] [00:06:26–00:06:28] tak adalah dapat RM3. Murah [semak: uncertain words, number or amount] [00:06:28–00:06:30] sangat lah tu. Cuma ini kita boleh anggap [00:06:30–00:06:31] macam low meat logic lah. Lagi [semak: uncertain words] [00:06:31–00:06:34] mahal harga barang, customer nak WhatsApp tu [semak: uncertain words] [00:06:34–00:06:35] lebih resistant. Tapi [00:06:35–00:06:37] dia tak adalah semahal [semak: uncertain words] [00:06:38–00:06:39] Semurah produk murah [00:06:39–00:06:41] Produk murah ni sebab market size dia besar [00:06:41–00:06:42] Produk mahal market size dia kecil [00:06:42–00:06:44] Sebab tu CPL kos pelik mahal sikit [semak: uncertain words] [00:06:45–00:06:46] So kalau barang saya ni [00:06:46–00:06:48] Saya target CPL saya standard RM5 lah [semak: uncertain words, number or amount] [00:06:48–00:06:50] So RM5 saya tulis kat sini [semak: uncertain words, number or amount] [00:06:50–00:06:52] So berapakah saya punya [00:06:52–00:06:52] Adspend [semak: uncertain words] [00:06:52–00:06:53] Daily Adspend [00:06:55–00:06:57] Daily Adspend saya saya kena darab lah [semak: uncertain words] [00:06:58–00:06:59] RM5 darab dengan 70 [semak: uncertain words, number or amount] [00:06:59–00:07:00] Berapa RM? [00:07:02–00:07:02] RM350 [semak: number or amount] [00:07:02–00:07:03] Tentu tak? [semak: uncertain words] [00:07:03–00:07:04] Tentu kan? [00:07:04–00:07:05] RM350 [semak: number or amount] [00:07:06–00:07:07] Nampak? [00:07:08–00:07:15] Haa, so ini adalah magic number dia, simple je, pening-pening tengok pening, saya bagi kotak-kotak ni je [00:07:15–00:07:24] So apa yang penting kat sini adalah saya dah tahu, saya kena spend RM350 untuk dapatkan CPL saya RM5 [semak: uncertain words, number or amount] [00:07:24–00:07:31] Lepas dah dapat CPL RM5, kita dah akan dapat leads sebanyak ini, ok, 70 leads, dengan closing rate kita 10%, [semak: uncertain words, number or amount] [00:07:33–00:07:34] kita akan dapat tujuh [semak: uncertain words] [00:07:34–00:07:36] customer sehari. Konsisten [00:07:36–00:07:38] seminggu dapat lima puluh. Konsisten [00:07:38–00:07:40] sebulan dapat dua ratus. Dan darat [00:07:40–00:07:42] dengan harga kita akan break seratus ribu. [00:07:42–00:07:44] Yang mana yang paling penting guys? Ada [00:07:44–00:07:46] tiga yang paling penting kat sini. Kalau nak tahu. [00:07:46–00:07:48] Nombor satu yang paling penting eh. [00:07:48–00:07:50] Saya buat dia bulat eh. Ini yang paling penting [00:07:50–00:07:52] CPL. Boleh tak awak maintain CPL ni? [00:07:52–00:07:54] Itu nombor satu. Nombor dua yang paling [00:07:54–00:07:56] susah adalah conversion rate. Boleh tak awak maintain 10%? [semak: uncertain words, number or amount] [00:07:57–00:07:58] Haa. [00:07:58–00:08:00] Itu yang penting. Dan nombor tiga pula yang akan [00:08:00–00:08:02] mengubah semua ni adalah harga. Harga [00:08:02–00:08:04] awak betul ke RM500. Tantar harga [semak: number or amount] [00:08:04–00:08:06] awak jadi murah pula dah. RM300 ke. [semak: number or amount] [00:08:06–00:08:08] Ataupun awak boleh buat offer. Awak boleh combo [semak: uncertain words] [00:08:08–00:08:10] kan dia. AOV awak naik. Jadi RM [semak: uncertain words] [00:08:10–00:08:12] seribu. Terus mengubah awak punya sale. [00:08:13–00:08:14] So, ini adalah nombor [00:08:14–00:08:16] satu. Ini adalah [00:08:16–00:08:18] nombor dua. Ini adalah nombor tiga. [00:08:19–00:08:20] Maksudnya, ini adalah tiga perkara yang penting [00:08:20–00:08:22] lah. Ini dah penting lah. Tapi ini tiba-tiba penting. [semak: uncertain words] [00:08:22–00:08:24] So, simulation ni awak boleh buat dengan [00:08:24–00:08:26] mana-mana bisnes. Ambil lah RM100,000 [semak: number or amount] [00:08:26–00:08:28] awak design je balik. Reversekan balik. Berapa [semak: uncertain words] [00:08:28–00:08:30] harga, berapa customer seminggu, sehari [00:08:30–00:08:32] Lepas tu berapa yang convergering standard [semak: uncertain words] [00:08:32–00:08:33] Leads berapa, CPI berapa [semak: uncertain words] [00:08:33–00:08:34] The lifespan berapa [semak: uncertain words] [00:08:34–00:08:36] Boleh try pakai spreadsheet ataupun buat je ke mana-mana [semak: uncertain words] [00:08:36–00:08:38] Whiteboard, dalam kitas F4 [semak: uncertain words, number or amount] [00:08:38–00:08:38] Pol boleh [semak: uncertain words] [00:08:38–00:08:40] Boleh try amalkan [00:08:40–00:08:42] Mudah-mudahan nak awak capai 100 ribu yang pertama [semak: uncertain words, number or amount] [00:08:42–00:08:43] Jumpa dalam video selanjutnya [00:08:43–00:08:44] Zas [semak: uncertain words]