Magic Number
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f970
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.460 – 00:00:07.080] Magic Number. Ayat Magic Number ni sebenarnya adalah satu nombor untuk capai sale secara reverse.

[00:00:07.920 – 00:00:13.020] So, saya buat simulation, tiap orang boleh buat sendiri. Kita kena set dulu berapakah sales target kita.

[00:00:13.400 – 00:00:22.020] Contohnya, kita target nak buat sale RM100K sebulan. Kita akan set ini sebagai kita punya permulaan.

[00:00:22.240 – 00:00:28.060] Apa yang saya akan buat, saya akan demo dengan awak macam mana saya reverse untuk last kali dapat permulaan dia.

[00:00:28.060 – 00:00:29.740] sebab ini adalah dia punya end goal

[00:00:29.740 – 00:00:32.080] so magic number ni adalah macam mana kita reverse engineering

[00:00:32.080 – 00:00:34.780] dan kita tahu apakah numbers-numbers wajib

[00:00:34.780 – 00:00:35.580] yang kita nak kena tahu

[00:00:35.580 – 00:00:37.680] so mari kita bolehkan

[00:00:37.680 – 00:00:40.440] first kali adalah kita nak kena tahu

[00:00:40.440 – 00:00:42.320] ni magic number yang pertama eh

[00:00:42.320 – 00:00:43.220] ok 100k

[00:00:43.220 – 00:00:45.940] so daripada 100k ni kita nak kena identify

[00:00:46.700 – 00:00:48.780] untuk kesini kita kena tahulah

[00:00:48.780 – 00:00:50.460] apakah price kita

[00:00:50.460 – 00:00:52.080] harga awak berapa

[00:00:52.080 – 00:00:54.340] kan harga awak berapa

[00:00:54.340 – 00:00:56.480] katalah harga awak adalah RM

[00:00:56.480 – 00:00:57.960] RM500

[00:00:57.960 – 00:01:00.020] So, bila harga RM500

[00:01:01.140 – 00:01:02.640] Untuk daripada RM500

[00:01:02.640 – 00:01:04.380] Dapat ni, berapa pula

[00:01:04.380 – 00:01:05.300] Barang yang awak akan ada

[00:01:05.300 – 00:01:07.160] So, awak bahagikan dia

[00:01:07.160 – 00:01:09.880] RM100,000 bahagi 500

[00:01:09.880 – 00:01:11.300] Maka awak akan dapat

[00:01:11.300 – 00:01:13.580] Number of

[00:01:13.580 – 00:01:14.900] Customer

[00:01:16.380 – 00:01:17.160] RM

[00:01:17.160 – 00:01:18.760] RM10,000

[00:01:18.760 – 00:01:20.600] RM150,000

[00:01:20.600 – 00:01:22.400] RM200,000 sebulan

[00:01:22.400 – 00:01:24.980] RM200,000 sebulan

[00:01:24.980 – 00:01:26.340] Haa, dah nampak dah

[00:01:26.340 – 00:01:27.240] Dah nampak dah

[00:01:27.240 – 00:01:29.340] 200 customer sebulan

[00:01:29.340 – 00:01:29.940] Nampak?

[00:01:31.100 – 00:01:31.760] So, kita reverse

[00:01:31.760 – 00:01:33.140] Kita reverse lagi ke belakang

[00:01:33.140 – 00:01:35.500] Kalau 200 customer sebulan

[00:01:36.300 – 00:01:38.020] Kita buat dalam bentuk week

[00:01:39.280 – 00:01:40.620] So, seminggu berapa?

[00:01:40.860 – 00:01:43.100] So, seminggu ni 200 bahagilah dengan

[00:01:43.860 – 00:01:44.420] 4

[00:01:44.420 – 00:01:47.080] So, kita dapat 50 per week

[00:01:47.080 – 00:01:49.780] Kita buat pula reverse kepada per day

[00:01:50.860 – 00:01:51.600] Per day

[00:01:51.600 – 00:01:52.480] Okay, per day

[00:01:52.480 – 00:01:53.200] Per day pula dah

[00:01:53.200 – 00:01:53.620] Per day

[00:01:53.620 – 00:01:55.580] Pedih bahagilah dengan tujuh

[00:01:55.580 – 00:01:57.720] So sehari berapa? Kalau pedih tujuh

[00:01:57.720 – 00:02:00.160] Dua, dua, empat belas, tiga, tiga, lima puluh

[00:02:00.160 – 00:02:01.800] Sici, loran tu papat, tujuh

[00:02:01.800 – 00:02:03.340] Lapan lah, tujuh ke lapan customer

[00:02:03.340 – 00:02:05.180] Katalah saya ambil lapan customer

[00:02:05.180 – 00:02:06.920] Sebab lapan darat tujuh, enam puluh tiga

[00:02:07.860 – 00:02:08.460] Betul tak?

[00:02:09.100 – 00:02:10.580] Lima puluh empat, lima puluh empat

[00:02:10.580 – 00:02:12.960] Lapan darat tujuh, lapan darat tujuh

[00:02:12.960 – 00:02:15.140] Lima enam, sebetul lah

[00:02:15.140 – 00:02:16.600] Dalam tujuh ke lapan lah

[00:02:16.600 – 00:02:19.060] Tujuh darat tujuh, empat puluh sembilan

[00:02:19.060 – 00:02:19.820] Tujuh lah macam tu

[00:02:19.820 – 00:02:21.720] So sehari dalam tujuh

[00:02:22.860 – 00:02:24.460] nampak, jadi kita dah

[00:02:24.460 – 00:02:26.660] start reverse dia, daripada 200

[00:02:26.660 – 00:02:28.260] pergi kepada 50

[00:02:28.260 – 00:02:30.560] pergi kepada 7, sebab yang ni adalah

[00:02:30.560 – 00:02:32.080] ni monthly

[00:02:32.680 – 00:02:34.900] ni month, so biasanya macam tu

[00:02:34.900 – 00:02:37.160] next pula, kita tengah fikir

[00:02:37.160 – 00:02:38.900] macam mana aku nak dapat

[00:02:38.900 – 00:02:40.300] 7 customer sehari

[00:02:40.940 – 00:02:42.740] barulah kita akan reverse

[00:02:42.740 – 00:02:44.780] lagi kat sini, ok kita reverse lagi

[00:02:44.780 – 00:02:46.480] kat sini, 7 customer sehari

[00:02:46.480 – 00:02:48.320] untuk dapat 7 customer sehari

[00:02:48.320 – 00:02:49.500] persoalan dia adalah

[00:02:49.500 – 00:02:52.380] Berapa banyak conversion rate

[00:02:52.380 – 00:02:55.960] Awak pakai platform apa? Website, Whatsapp, tak kisahlah apa platform

[00:02:55.960 – 00:02:58.080] Ada satu benda yang dipanggil sebagai CR

[00:02:58.080 – 00:03:02.840] CR adalah conversion rate

[00:03:02.840 – 00:03:04.800] Conversion rate awak kepada customer

[00:03:04.800 – 00:03:07.280] So katakanlah saya letak conversion rate

[00:03:07.280 – 00:03:08.320] Barang harga RM500

[00:03:08.320 – 00:03:09.840] Ni saya bagi range dulu

[00:03:10.920 – 00:03:11.640] CR

[00:03:12.580 – 00:03:13.740] Carta CR

[00:03:15.120 – 00:03:16.640] untuk CR

[00:03:16.640 – 00:03:19.980] barang harga 100 ke bawah

[00:03:19.980 – 00:03:21.700] dalam sekitar

[00:03:21.700 – 00:03:24.180] 500 plus minus

[00:03:25.600 – 00:03:27.960] dan 1K dan ke atas

[00:03:27.960 – 00:03:30.020] ok lepas tu kita ada satu lagi lah

[00:03:30.020 – 00:03:31.780] cat sini kot CR boleh kita letak

[00:03:31.780 – 00:03:34.200] barang harga 10K ke atas

[00:03:34.200 – 00:03:35.680] ok

[00:03:35.680 – 00:03:39.000] untuk 100K plus minus ke bawah ni

[00:03:39.000 – 00:03:41.940] kita boleh dapat insyaAllah dalam sekitar 20%

[00:03:41.940 – 00:03:45.120] Untuk RM500 plus minus 10%

[00:03:45.760 – 00:03:47.280] Untuk 1K ke atas

[00:03:47.280 – 00:03:49.180] Kita dah melihat dalam paras ketika

[00:03:49.180 – 00:03:50.440] Ketika pula ada

[00:03:50.440 – 00:03:52.460] Dalam 3 to 5%

[00:03:52.460 – 00:03:54.400] Saya letak 3% lah plus minus

[00:03:54.400 – 00:03:56.480] Untuk 10K dan ke atas ni

[00:03:56.480 – 00:03:58.600] Kita melihat dalam sekitar 1%

[00:03:58.600 – 00:03:59.600] Macam itulah awak anggap

[00:03:59.600 – 00:04:01.480] Semakin mahal harga barang

[00:04:01.480 – 00:04:03.740] Semakin kurang conversion rate awak

[00:04:03.740 – 00:04:05.980] Maksudnya kalau 100 customer whatsapp

[00:04:05.980 – 00:04:07.320] Kalau barang harga 100 ni

[00:04:07.320 – 00:04:08.140] 20 boleh close

[00:04:08.140 – 00:04:09.720] 100 customer whatsapp

[00:04:09.720 – 00:04:10.560] 10 boleh close

[00:04:10.560 – 00:04:12.000] barang harga RM500 plus minus

[00:04:12.000 – 00:04:14.000] barang harga RM1000 ni dia dah start

[00:04:14.000 – 00:04:15.480] RM100 whatsapp 3 close

[00:04:15.480 – 00:04:17.740] barang harga RM10,000, RM100,000 juta

[00:04:17.740 – 00:04:19.360] dia dah stay dekat 1%

[00:04:19.360 – 00:04:20.500] kadang-kadang 0.5%

[00:04:20.500 – 00:04:22.520] so kita dah tahu dah harga kita berapa

[00:04:22.520 – 00:04:24.100] harga kita RM500

[00:04:24.820 – 00:04:26.680] sepatutnya kalau kita pakai platform yang betul

[00:04:26.680 – 00:04:29.040] RM500 ni kita akan closing rate

[00:04:29.040 – 00:04:29.940] dalam sekitar 10%

[00:04:31.560 – 00:04:32.500] maka dekat sini

[00:04:32.500 – 00:04:34.060] kita perlukan berapa banyak customer

[00:04:34.780 – 00:04:36.220] kalau kita kena

[00:04:36.220 – 00:04:37.280] nak close 7

[00:04:37.280 – 00:04:38.980] maka kita boleh reverse di sini

[00:04:38.980 – 00:04:41.860] Kita perlukan 70 customer sehari

[00:04:42.780 – 00:04:43.500] Nampak?

[00:04:43.720 – 00:04:44.900] 70 leads

[00:04:44.900 – 00:04:45.960] Leads

[00:04:47.280 – 00:04:48.540] Pedih

[00:04:48.540 – 00:04:49.880] Pedih pula dah

[00:04:49.880 – 00:04:50.560] Perday

[00:04:50.560 – 00:04:51.980] Nampak?

[00:04:52.200 – 00:04:53.020] Dah semakin bijak

[00:04:53.020 – 00:04:53.760] Kita lah tahu dah

[00:04:53.760 – 00:04:54.860] Oh

[00:04:54.860 – 00:04:56.600] Aku perlukan 70

[00:04:56.600 – 00:04:57.660] Rupanya

[00:04:57.660 – 00:04:58.680] Customer sehari

[00:04:58.680 – 00:05:01.180] Sebab kalau 70 yang whatsapp kita

[00:05:01.180 – 00:05:02.700] Kita boleh close 10%

[00:05:02.700 – 00:05:04.620] Tak kisahlah whatsapp ke datang kedai ke apa ke

[00:05:04.620 – 00:05:05.880] Point dia ini adalah universal

[00:05:05.880 – 00:05:08.340] Universal conversion rate

[00:05:08.340 – 00:05:09.920] 70 whatsapp

[00:05:09.920 – 00:05:10.680] 70 call

[00:05:10.680 – 00:05:11.420] 70 text

[00:05:11.420 – 00:05:12.460] 70 masuk live ke

[00:05:12.460 – 00:05:13.220] tak kisahlah apa-apa

[00:05:13.220 – 00:05:15.340] insyaAllah kita boleh close 10%

[00:05:15.340 – 00:05:16.220] sepatutnya 7

[00:05:16.220 – 00:05:18.880] maka persoalan yang kita kena fikir sekarang ni

[00:05:18.880 – 00:05:21.620] berapakah cost untuk dapatkan 70 orang

[00:05:21.620 – 00:05:23.160] kalau kita buat iklan

[00:05:23.160 – 00:05:24.740] kita panggil sebagai CPL

[00:05:24.740 – 00:05:26.760] ni saya ambil kalau awak buat funnel

[00:05:26.760 – 00:05:27.780] masuk ke whatsapp

[00:05:27.780 – 00:05:28.920] ataupun datang kedai ke apa

[00:05:28.920 – 00:05:31.300] CPL adalah cost per leads

[00:05:31.300 – 00:05:35.200] cost per leads

[00:05:36.020 – 00:05:36.580] CPL

[00:05:36.580 – 00:05:37.280] boleh dapat sikit

[00:05:38.420 – 00:05:38.980] CPL

[00:05:38.980 – 00:05:40.540] So CPL kita

[00:05:40.540 – 00:05:42.700] Ini pun ada carta dia

[00:05:42.700 – 00:05:43.520] Saya buat kat sini lah

[00:05:44.320 – 00:05:46.340] Untuk barang harga RM100

[00:05:47.700 – 00:05:48.220] CPL

[00:05:48.960 – 00:05:51.040] Ini based on apa guys? Based on pengalaman je

[00:05:51.040 – 00:05:52.360] Sebab kita dah banyak sangat jauh barang

[00:05:52.360 – 00:05:53.740] Kita dah tahu lah every CPL

[00:05:53.740 – 00:05:56.680] Barang harga RM100 dan ke bawah

[00:05:56.680 – 00:05:58.480] Biasa CPL kita murah

[00:05:58.480 – 00:05:59.540] RM100 ke bawah

[00:05:59.540 – 00:06:02.560] Biasa kita tarik berapa? Dalam RM3

[00:06:03.580 – 00:06:04.440] Sepatutnya boleh dapat

[00:06:04.440 – 00:06:06.960] Tapi kalau barang harga RM500 macam ni

[00:06:06.960 – 00:06:08.360] CPL kita tarik dalam RM

[00:06:08.360 – 00:06:10.360] RM5. Tapi kalau

[00:06:10.360 – 00:06:12.040] barang harga ribu-ribu, contohnya

[00:06:12.040 – 00:06:13.820] RM1K ataupun

[00:06:13.820 – 00:06:16.040] RM10K, biasanya CPL kita

[00:06:16.040 – 00:06:18.000] dalam RM8. Macam itulah,

[00:06:18.060 – 00:06:20.420] ini consider CPL yang not bad

[00:06:20.420 – 00:06:22.220] lah. Tapi macam saya, saya jual

[00:06:22.220 – 00:06:23.980] barang harga RM10,000 pun, kita masih maintain

[00:06:23.980 – 00:06:26.360] CPL RM4. Maksudnya possible je. Cuma

[00:06:26.360 – 00:06:28.400] tak adalah dapat RM3. Murah

[00:06:28.400 – 00:06:30.220] sangat lah tu. Cuma ini kita boleh anggap

[00:06:30.220 – 00:06:31.940] macam low meat logic lah. Lagi

[00:06:31.940 – 00:06:34.180] mahal harga barang, customer nak WhatsApp tu

[00:06:34.180 – 00:06:35.760] lebih resistant. Tapi

[00:06:35.760 – 00:06:37.820] dia tak adalah semahal

[00:06:38.520 – 00:06:39.580] Semurah produk murah

[00:06:39.580 – 00:06:41.280] Produk murah ni sebab market size dia besar

[00:06:41.280 – 00:06:42.880] Produk mahal market size dia kecil

[00:06:42.880 – 00:06:44.680] Sebab tu CPL kos pelik mahal sikit

[00:06:45.220 – 00:06:46.460] So kalau barang saya ni

[00:06:46.460 – 00:06:48.640] Saya target CPL saya standard RM5 lah

[00:06:48.640 – 00:06:50.520] So RM5 saya tulis kat sini

[00:06:50.520 – 00:06:52.200] So berapakah saya punya

[00:06:52.200 – 00:06:52.780] Adspend

[00:06:52.780 – 00:06:53.940] Daily Adspend

[00:06:55.340 – 00:06:57.280] Daily Adspend saya saya kena darab lah

[00:06:58.380 – 00:06:59.740] RM5 darab dengan 70

[00:06:59.740 – 00:07:00.600] Berapa RM?

[00:07:02.240 – 00:07:02.760] RM350

[00:07:02.760 – 00:07:03.440] Tentu tak?

[00:07:03.880 – 00:07:04.360] Tentu kan?

[00:07:04.980 – 00:07:05.500] RM350

[00:07:06.560 – 00:07:07.080] Nampak?

[00:07:08.120 – 00:07:15.360] Haa, so ini adalah magic number dia, simple je, pening-pening tengok pening, saya bagi kotak-kotak ni je

[00:07:15.360 – 00:07:24.000] So apa yang penting kat sini adalah saya dah tahu, saya kena spend RM350 untuk dapatkan CPL saya RM5

[00:07:24.880 – 00:07:31.960] Lepas dah dapat CPL RM5, kita dah akan dapat leads sebanyak ini, ok, 70 leads, dengan closing rate kita 10%,

[00:07:33.240 – 00:07:34.580] kita akan dapat tujuh

[00:07:34.580 – 00:07:36.680] customer sehari. Konsisten

[00:07:36.680 – 00:07:38.640] seminggu dapat lima puluh. Konsisten

[00:07:38.640 – 00:07:40.700] sebulan dapat dua ratus. Dan darat

[00:07:40.700 – 00:07:42.680] dengan harga kita akan break seratus ribu.

[00:07:42.800 – 00:07:44.620] Yang mana yang paling penting guys? Ada

[00:07:44.620 – 00:07:46.340] tiga yang paling penting kat sini. Kalau nak tahu.

[00:07:46.700 – 00:07:48.340] Nombor satu yang paling penting eh.

[00:07:48.760 – 00:07:50.720] Saya buat dia bulat eh. Ini yang paling penting

[00:07:50.720 – 00:07:52.480] CPL. Boleh tak awak maintain CPL ni?

[00:07:52.600 – 00:07:54.480] Itu nombor satu. Nombor dua yang paling

[00:07:54.480 – 00:07:56.580] susah adalah conversion rate. Boleh tak awak maintain 10%?

[00:07:57.840 – 00:07:58.240] Haa.

[00:07:58.400 – 00:08:00.540] Itu yang penting. Dan nombor tiga pula yang akan

[00:08:00.540 – 00:08:02.660] mengubah semua ni adalah harga. Harga

[00:08:02.660 – 00:08:04.600] awak betul ke RM500. Tantar harga

[00:08:04.600 – 00:08:06.380] awak jadi murah pula dah. RM300 ke.

[00:08:06.480 – 00:08:08.500] Ataupun awak boleh buat offer. Awak boleh combo

[00:08:08.500 – 00:08:10.580] kan dia. AOV awak naik. Jadi RM

[00:08:10.580 – 00:08:12.540] seribu. Terus mengubah awak punya sale.

[00:08:13.220 – 00:08:14.760] So, ini adalah nombor

[00:08:14.760 – 00:08:16.440] satu. Ini adalah

[00:08:16.440 – 00:08:18.540] nombor dua. Ini adalah nombor tiga.

[00:08:19.020 – 00:08:20.680] Maksudnya, ini adalah tiga perkara yang penting

[00:08:20.680 – 00:08:22.600] lah. Ini dah penting lah. Tapi ini tiba-tiba penting.

[00:08:22.820 – 00:08:24.480] So, simulation ni awak boleh buat dengan

[00:08:24.480 – 00:08:26.580] mana-mana bisnes. Ambil lah RM100,000

[00:08:26.580 – 00:08:28.520] awak design je balik. Reversekan balik. Berapa

[00:08:28.520 – 00:08:30.420] harga, berapa customer seminggu, sehari

[00:08:30.420 – 00:08:32.160] Lepas tu berapa yang convergering standard

[00:08:32.160 – 00:08:33.520] Leads berapa, CPI berapa

[00:08:33.520 – 00:08:34.600] The lifespan berapa

[00:08:34.600 – 00:08:36.700] Boleh try pakai spreadsheet ataupun buat je ke mana-mana

[00:08:36.700 – 00:08:38.260] Whiteboard, dalam kitas F4

[00:08:38.260 – 00:08:38.920] Pol boleh

[00:08:38.920 – 00:08:40.320] Boleh try amalkan

[00:08:40.320 – 00:08:42.480] Mudah-mudahan nak awak capai 100 ribu yang pertama

[00:08:42.480 – 00:08:43.480] Jumpa dalam video selanjutnya

[00:08:43.480 – 00:08:44.180] Zas