3 Level Trust Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:28] 3 Level Trust. Saya ni nak wujudkan trust. Trust apa yang ada sebenarnya? Tengok ni gambar ni. Kita ada personal trust, product trust dan juga brand trust. Percaya tak? Trust ni pun beza-beza. Saya nak tanya awak sekarang ni. Trust mana yang paling penting? Cuba. Saya ambil masa jap. 2-3 sakat. Saya ambil masa jap dalam 10 saat. Cuba teka. Personal ke? Product ke? Brand. 3, 2, 1. Teka dah. Jawapan yang paling penting. [semak: uncertain words, number or amount] [00:00:28–00:00:30] Personal trust short term [semak: uncertain words] [00:00:30–00:00:32] Brand trust long term [semak: uncertain words] [00:00:32–00:00:33] Apa maksudnya macam ni? [00:00:34–00:00:34] Maksudnya adalah [00:00:34–00:00:36] Apa maksudnya? [00:00:36–00:00:36] Maksudnya macam ni [00:00:36–00:00:39] Personal trust ni adalah [00:00:39–00:00:40] Nombor satu paling penting [00:00:40–00:00:42] Untuk kita jual barang tu sekarang [00:00:42–00:00:44] Tapi untuk customer repeat [00:00:44–00:00:45] Personal trust ni [00:00:45–00:00:47] Dah jadi isu yang kedua, ketiga [semak: uncertain words] [00:00:47–00:00:49] Sebab untuk satu customer tu setia [00:00:49–00:00:50] Dia perlukan brand trust [00:00:50–00:00:52] Contohnya awak ambil barang mahal [00:00:52–00:00:53] Barang mahal pula [00:00:53–00:00:56] Dia perlukan personal trust lebih tinggi [00:00:56–00:00:57] Berbanding brand trust [00:00:57–00:00:59] Manakala barang murah ni [00:00:59–00:01:00] Personal trust [semak: uncertain words] [00:01:00–00:01:01] Kadang-kadang tak cakap sangatlah [semak: uncertain words] [00:01:01–00:01:02] Contoh kita jual barang harga 100 [semak: number or amount] [00:01:02–00:01:04] Contoh saya jual mangkuk ni [00:01:04–00:01:05] Mangkuk ni [00:01:05–00:01:06] Kadang-kadang saya cakap je [00:01:06–00:01:06] Bang [00:01:06–00:01:07] Ini brand [00:01:07–00:01:08] Tapakware dia [semak: uncertain words] [00:01:08–00:01:09] Apa-apa semua [semak: uncertain words] [00:01:09–00:01:10] Jual brand trust [00:01:11–00:01:13] Jual brand trust pun dah settle [semak: uncertain words] [00:01:13–00:01:14] Sebab apa [00:01:14–00:01:15] Barang murah ni [00:01:15–00:01:16] Dia tak perlukan personal trust sangat [semak: uncertain words] [00:01:16–00:01:18] Tapi untuk barang mahal [00:01:18–00:01:19] Personal trust [00:01:19–00:01:20] So that's why [00:01:20–00:01:20] Bila awak dah faham kat sini [00:01:20–00:01:22] Product trust [00:01:22–00:01:22] Macam mana [00:01:22–00:01:23] Pun penting juga [semak: uncertain words] [00:01:23–00:01:24] So kita last kali [00:01:24–00:01:26] Kena jual 3-3 [semak: number or amount] [00:01:26–00:01:27] Awak kena tengok [00:01:27–00:01:28] Dalam presentation awak [00:01:28–00:01:29] Personal trust [semak: uncertain words] [00:01:29–00:01:30] Jual diri sendiri cukup ke tak [00:01:30–00:01:31] Berapa pengalaman awak [00:01:31–00:01:32] Berapa tahun awak dah buat [00:01:32–00:01:34] Awak ni apa education dia [00:01:34–00:01:35] Nampak trusted ke [00:01:35–00:01:36] Nampak macam skamer [00:01:36–00:01:38] So lupa nak jual diri sendiri [00:01:38–00:01:38] Nombor satu [00:01:38–00:01:39] Nombor dua product [semak: uncertain words] [00:01:39–00:01:40] Kita lupa nak halatkan [00:01:40–00:01:41] USP product [semak: uncertain words] [00:01:41–00:01:43] Testimony product dan sebagainya [00:01:43–00:01:45] Dan mungkin branding [semak: uncertain words] [00:01:45–00:01:45] Brand [00:01:45–00:01:47] Product tu sendiri kita tak jual [semak: uncertain words] [00:01:47–00:01:48] Kita tak [00:01:48–00:01:49] Kita tak bayar tahu [semak: uncertain words] [00:01:49–00:01:51] Company dah wujud berapa lama [00:01:51–00:01:53] Apa case study company [00:01:53–00:01:54] Founder dia siapa [00:01:54–00:01:55] Itu branding [00:01:55–00:01:56] So beza ya [semak: uncertain words] [00:01:56–00:01:56] Branding [00:01:56–00:01:58] Produk dengan personal [00:01:58–00:01:59] Berbeza-beza [00:01:59–00:02:00] So that's why [00:02:00–00:02:02] Kalau awak nak jual secara short term [00:02:02–00:02:03] Contoh as a company [00:02:03–00:02:04] As a company [00:02:04–00:02:06] Kadang-kadang kita tengok [00:02:06–00:02:07] 5 script yang sama [semak: uncertain words, number or amount] [00:02:07–00:02:09] Tapi closing rate tak sama [00:02:09–00:02:09] Kenapa? [00:02:09–00:02:11] Rupanya personal trust tak berjaya dijual [00:02:11–00:02:13] Ada 5 orang ni [semak: number or amount] [00:02:13–00:02:14] Tak semua nampak trusted [00:02:14–00:02:16] Walaupun branding power [00:02:16–00:02:17] Product power [00:02:17–00:02:18] Personal trust kurang [00:02:18–00:02:20] Ada pula situasi seterusnya pula [00:02:20–00:02:21] Brand bodoh-bodoh je [00:02:21–00:02:22] Kadang-kadang kan [00:02:22–00:02:24] Budak tu jual kopot leko tau [00:02:24–00:02:25] Jalan dekat tepi jalan [00:02:25–00:02:25] Dekat kedai makan [00:02:25–00:02:27] Kita beli kopok lekor tu yang tak ada brand [semak: uncertain words] [00:02:27–00:02:29] Kenapa? Sebab kita trust pada personal [semak: uncertain words] [00:02:29–00:02:32] So that's why, secara short term [00:02:32–00:02:33] Personal trust ni result dia instant [00:02:33–00:02:34] Instant, instant [00:02:34–00:02:37] Tapi as a company, kita tak boleh bergantung pada personal trust [00:02:37–00:02:40] As a company, brand trust kena sangat tinggi [00:02:40–00:02:42] Sampai tahap personal trust low pun [semak: uncertain words] [00:02:42–00:02:43] Branding boleh jual [00:02:43–00:02:44] So dia ada dua mindset kat situ [00:02:44–00:02:47] Personal trust biasanya lebih short term [00:02:47–00:02:49] Dan personal trust sangat penting untuk barang mahal [00:02:49–00:02:51] Sebab orang percaya pada manusia dulu [00:02:51–00:02:53] People buy people dulu sebelum dia buy the brand [00:02:53–00:02:55] Tapi untuk barang yang murah [semak: uncertain words] [00:02:55–00:02:56] Biasanya [00:02:56–00:02:57] Dia lebih pentingkan [semak: uncertain words] [00:02:57–00:02:58] Kepada branding [00:02:58–00:02:59] Sebab [00:02:59–00:03:00] Kita tak kenal pun [00:03:00–00:03:00] Siapa yang jual [00:03:00–00:03:01] Contoh saya ambil [00:03:01–00:03:02] Produk [00:03:02–00:03:03] Fabrice ke [00:03:03–00:03:04] Dynamo ke [00:03:04–00:03:05] Milo ke [00:03:05–00:03:06] Saya tak tahu [00:03:06–00:03:06] Siapa sesmen dia [semak: uncertain words] [00:03:06–00:03:07] Yang penting saya percayalah [00:03:07–00:03:08] Brand tu saya dah repeat dah [semak: uncertain words] [00:03:08–00:03:09] Banyak kali [00:03:09–00:03:10] Tapi kalau kita nak beli [00:03:10–00:03:12] Alphard, Velfire, rumah ke [semak: uncertain words] [00:03:12–00:03:12] Barang-barang mahal [00:03:12–00:03:14] Insurance ke [semak: uncertain words] [00:03:14–00:03:15] Kita kena percaya dulu [00:03:15–00:03:16] Pada orang yang jual [00:03:16–00:03:17] Betul tak? [00:03:17–00:03:18] So dekat sini [00:03:18–00:03:19] Tiga level trust ni [00:03:19–00:03:20] Sebenarnya cerita semua penting [semak: uncertain words] [00:03:20–00:03:22] Tapi ada setengah orang [00:03:22–00:03:23] Yang mengabaikan salah satu [00:03:23–00:03:25] Bila salah satu tak complete [00:03:26–00:03:27] Presentation awak akan jadi [00:03:28–00:03:29] Macam tak [00:03:31–00:03:32] Presentation awak akan jadi lopong [semak: uncertain words] [00:03:32–00:03:34] Awak akan rasa macam kosong [00:03:34–00:03:34] Dia macam [00:03:34–00:03:36] Aku dah percaya pada brand [semak: uncertain words] [00:03:36–00:03:37] Aku dah percaya produk [00:03:37–00:03:38] Tapi kenapa aku rasa tak nak beli dengan mamat ni [semak: uncertain words] [00:03:38–00:03:39] Ada yang tak cukup [semak: uncertain words] [00:03:39–00:03:41] Aku dah percaya mamat ni [00:03:41–00:03:42] Aku dah percaya pasal produk [00:03:42–00:03:44] Eh tapi ni brand ni siapa sebenarnya [00:03:44–00:03:46] So kadang-kadang ada yang tak cukup [00:03:46–00:03:46] So pastikan [00:03:46–00:03:48] Tiga-tiga ni awak [00:03:48–00:03:50] Check, check, check [semak: uncertain words] [00:03:50–00:03:51] Dan kalau awak assessment [00:03:51–00:03:52] Fokus pada personal trust [00:03:52–00:03:55] dan kalau awak adalah business owner, fokus pada [semak: uncertain words] [00:03:55–00:03:56] brand trust. Jumpa dalam video [00:03:56–00:03:58] seterusnya. Zaz