3 Level Trust
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f8cc
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.080 – 00:00:28.960] 3 Level Trust. Saya ni nak wujudkan trust. Trust apa yang ada sebenarnya? Tengok ni gambar ni. Kita ada personal trust, product trust dan juga brand trust. Percaya tak? Trust ni pun beza-beza. Saya nak tanya awak sekarang ni. Trust mana yang paling penting? Cuba. Saya ambil masa jap. 2-3 sakat. Saya ambil masa jap dalam 10 saat. Cuba teka. Personal ke? Product ke? Brand. 3, 2, 1. Teka dah. Jawapan yang paling penting.

[00:00:28.960 – 00:00:30.960] Personal trust short term

[00:00:30.960 – 00:00:32.840] Brand trust long term

[00:00:32.840 – 00:00:33.660] Apa maksudnya macam ni?

[00:00:34.060 – 00:00:34.920] Maksudnya adalah

[00:00:34.920 – 00:00:36.040] Apa maksudnya?

[00:00:36.180 – 00:00:36.860] Maksudnya macam ni

[00:00:36.860 – 00:00:39.060] Personal trust ni adalah

[00:00:39.060 – 00:00:40.680] Nombor satu paling penting

[00:00:40.680 – 00:00:42.500] Untuk kita jual barang tu sekarang

[00:00:42.500 – 00:00:44.380] Tapi untuk customer repeat

[00:00:44.380 – 00:00:45.560] Personal trust ni

[00:00:45.560 – 00:00:47.260] Dah jadi isu yang kedua, ketiga

[00:00:47.260 – 00:00:49.520] Sebab untuk satu customer tu setia

[00:00:49.520 – 00:00:50.940] Dia perlukan brand trust

[00:00:50.940 – 00:00:52.600] Contohnya awak ambil barang mahal

[00:00:52.600 – 00:00:53.980] Barang mahal pula

[00:00:53.980 – 00:00:56.360] Dia perlukan personal trust lebih tinggi

[00:00:56.360 – 00:00:57.620] Berbanding brand trust

[00:00:57.620 – 00:00:59.300] Manakala barang murah ni

[00:00:59.300 – 00:01:00.240] Personal trust

[00:01:00.240 – 00:01:01.280] Kadang-kadang tak cakap sangatlah

[00:01:01.280 – 00:01:02.500] Contoh kita jual barang harga 100

[00:01:02.500 – 00:01:04.140] Contoh saya jual mangkuk ni

[00:01:04.140 – 00:01:05.140] Mangkuk ni

[00:01:05.140 – 00:01:06.240] Kadang-kadang saya cakap je

[00:01:06.240 – 00:01:06.460] Bang

[00:01:06.460 – 00:01:07.680] Ini brand

[00:01:07.680 – 00:01:08.820] Tapakware dia

[00:01:08.820 – 00:01:09.500] Apa-apa semua

[00:01:09.500 – 00:01:10.700] Jual brand trust

[00:01:11.960 – 00:01:13.580] Jual brand trust pun dah settle

[00:01:13.580 – 00:01:14.060] Sebab apa

[00:01:14.060 – 00:01:15.060] Barang murah ni

[00:01:15.060 – 00:01:16.760] Dia tak perlukan personal trust sangat

[00:01:16.760 – 00:01:18.520] Tapi untuk barang mahal

[00:01:18.520 – 00:01:19.460] Personal trust

[00:01:19.460 – 00:01:20.040] So that's why

[00:01:20.040 – 00:01:20.980] Bila awak dah faham kat sini

[00:01:20.980 – 00:01:22.100] Product trust

[00:01:22.100 – 00:01:22.700] Macam mana

[00:01:22.700 – 00:01:23.780] Pun penting juga

[00:01:23.780 – 00:01:24.920] So kita last kali

[00:01:24.920 – 00:01:26.160] Kena jual 3-3

[00:01:26.160 – 00:01:27.060] Awak kena tengok

[00:01:27.060 – 00:01:28.240] Dalam presentation awak

[00:01:28.240 – 00:01:29.520] Personal trust

[00:01:29.520 – 00:01:30.920] Jual diri sendiri cukup ke tak

[00:01:30.920 – 00:01:31.900] Berapa pengalaman awak

[00:01:31.900 – 00:01:32.880] Berapa tahun awak dah buat

[00:01:32.880 – 00:01:34.140] Awak ni apa education dia

[00:01:34.140 – 00:01:35.320] Nampak trusted ke

[00:01:35.320 – 00:01:36.100] Nampak macam skamer

[00:01:36.100 – 00:01:38.080] So lupa nak jual diri sendiri

[00:01:38.080 – 00:01:38.780] Nombor satu

[00:01:38.780 – 00:01:39.540] Nombor dua product

[00:01:39.540 – 00:01:40.940] Kita lupa nak halatkan

[00:01:40.940 – 00:01:41.880] USP product

[00:01:41.880 – 00:01:43.440] Testimony product dan sebagainya

[00:01:43.440 – 00:01:45.020] Dan mungkin branding

[00:01:45.020 – 00:01:45.880] Brand

[00:01:45.880 – 00:01:47.400] Product tu sendiri kita tak jual

[00:01:47.400 – 00:01:48.020] Kita tak

[00:01:48.020 – 00:01:49.960] Kita tak bayar tahu

[00:01:49.960 – 00:01:51.580] Company dah wujud berapa lama

[00:01:51.580 – 00:01:53.260] Apa case study company

[00:01:53.260 – 00:01:54.360] Founder dia siapa

[00:01:54.360 – 00:01:55.220] Itu branding

[00:01:55.220 – 00:01:56.120] So beza ya

[00:01:56.120 – 00:01:56.920] Branding

[00:01:56.920 – 00:01:58.360] Produk dengan personal

[00:01:58.360 – 00:01:59.400] Berbeza-beza

[00:01:59.400 – 00:02:00.260] So that's why

[00:02:00.260 – 00:02:02.760] Kalau awak nak jual secara short term

[00:02:02.760 – 00:02:03.860] Contoh as a company

[00:02:03.860 – 00:02:04.960] As a company

[00:02:04.960 – 00:02:06.180] Kadang-kadang kita tengok

[00:02:06.180 – 00:02:07.860] 5 script yang sama

[00:02:07.860 – 00:02:09.340] Tapi closing rate tak sama

[00:02:09.340 – 00:02:09.740] Kenapa?

[00:02:09.960 – 00:02:11.960] Rupanya personal trust tak berjaya dijual

[00:02:11.960 – 00:02:13.240] Ada 5 orang ni

[00:02:13.240 – 00:02:14.460] Tak semua nampak trusted

[00:02:14.460 – 00:02:16.000] Walaupun branding power

[00:02:16.000 – 00:02:17.020] Product power

[00:02:17.020 – 00:02:18.060] Personal trust kurang

[00:02:18.060 – 00:02:20.020] Ada pula situasi seterusnya pula

[00:02:20.020 – 00:02:21.940] Brand bodoh-bodoh je

[00:02:21.940 – 00:02:22.640] Kadang-kadang kan

[00:02:22.640 – 00:02:24.020] Budak tu jual kopot leko tau

[00:02:24.020 – 00:02:25.200] Jalan dekat tepi jalan

[00:02:25.200 – 00:02:25.880] Dekat kedai makan

[00:02:25.880 – 00:02:27.940] Kita beli kopok lekor tu yang tak ada brand

[00:02:27.940 – 00:02:29.800] Kenapa? Sebab kita trust pada personal

[00:02:29.800 – 00:02:32.020] So that's why, secara short term

[00:02:32.020 – 00:02:33.720] Personal trust ni result dia instant

[00:02:33.720 – 00:02:34.800] Instant, instant

[00:02:34.800 – 00:02:37.620] Tapi as a company, kita tak boleh bergantung pada personal trust

[00:02:37.620 – 00:02:40.480] As a company, brand trust kena sangat tinggi

[00:02:40.480 – 00:02:42.260] Sampai tahap personal trust low pun

[00:02:42.260 – 00:02:43.080] Branding boleh jual

[00:02:43.080 – 00:02:44.960] So dia ada dua mindset kat situ

[00:02:44.960 – 00:02:47.060] Personal trust biasanya lebih short term

[00:02:47.060 – 00:02:49.460] Dan personal trust sangat penting untuk barang mahal

[00:02:49.460 – 00:02:51.140] Sebab orang percaya pada manusia dulu

[00:02:51.140 – 00:02:53.640] People buy people dulu sebelum dia buy the brand

[00:02:53.640 – 00:02:55.580] Tapi untuk barang yang murah

[00:02:55.580 – 00:02:56.120] Biasanya

[00:02:56.120 – 00:02:57.520] Dia lebih pentingkan

[00:02:57.520 – 00:02:58.340] Kepada branding

[00:02:58.340 – 00:02:59.020] Sebab

[00:02:59.020 – 00:03:00.160] Kita tak kenal pun

[00:03:00.160 – 00:03:00.780] Siapa yang jual

[00:03:00.780 – 00:03:01.660] Contoh saya ambil

[00:03:01.660 – 00:03:02.540] Produk

[00:03:02.540 – 00:03:03.300] Fabrice ke

[00:03:03.300 – 00:03:04.380] Dynamo ke

[00:03:04.380 – 00:03:05.480] Milo ke

[00:03:05.480 – 00:03:06.000] Saya tak tahu

[00:03:06.000 – 00:03:06.820] Siapa sesmen dia

[00:03:06.820 – 00:03:07.860] Yang penting saya percayalah

[00:03:07.860 – 00:03:08.920] Brand tu saya dah repeat dah

[00:03:08.920 – 00:03:09.320] Banyak kali

[00:03:09.320 – 00:03:10.400] Tapi kalau kita nak beli

[00:03:10.400 – 00:03:12.140] Alphard, Velfire, rumah ke

[00:03:12.140 – 00:03:12.920] Barang-barang mahal

[00:03:12.920 – 00:03:14.000] Insurance ke

[00:03:14.000 – 00:03:15.540] Kita kena percaya dulu

[00:03:15.540 – 00:03:16.520] Pada orang yang jual

[00:03:16.520 – 00:03:17.080] Betul tak?

[00:03:17.500 – 00:03:18.360] So dekat sini

[00:03:18.360 – 00:03:19.640] Tiga level trust ni

[00:03:19.640 – 00:03:20.800] Sebenarnya cerita semua penting

[00:03:20.800 – 00:03:22.120] Tapi ada setengah orang

[00:03:22.120 – 00:03:23.540] Yang mengabaikan salah satu

[00:03:23.540 – 00:03:25.320] Bila salah satu tak complete

[00:03:26.340 – 00:03:27.880] Presentation awak akan jadi

[00:03:28.680 – 00:03:29.480] Macam tak

[00:03:31.360 – 00:03:32.920] Presentation awak akan jadi lopong

[00:03:32.920 – 00:03:34.400] Awak akan rasa macam kosong

[00:03:34.400 – 00:03:34.860] Dia macam

[00:03:34.860 – 00:03:36.240] Aku dah percaya pada brand

[00:03:36.240 – 00:03:37.000] Aku dah percaya produk

[00:03:37.000 – 00:03:38.740] Tapi kenapa aku rasa tak nak beli dengan mamat ni

[00:03:38.740 – 00:03:39.900] Ada yang tak cukup

[00:03:39.900 – 00:03:41.180] Aku dah percaya mamat ni

[00:03:41.180 – 00:03:42.920] Aku dah percaya pasal produk

[00:03:42.920 – 00:03:44.720] Eh tapi ni brand ni siapa sebenarnya

[00:03:44.720 – 00:03:46.220] So kadang-kadang ada yang tak cukup

[00:03:46.220 – 00:03:46.960] So pastikan

[00:03:46.960 – 00:03:48.600] Tiga-tiga ni awak

[00:03:48.600 – 00:03:50.160] Check, check, check

[00:03:50.160 – 00:03:51.160] Dan kalau awak assessment

[00:03:51.160 – 00:03:52.680] Fokus pada personal trust

[00:03:52.680 – 00:03:55.100] dan kalau awak adalah business owner, fokus pada

[00:03:55.100 – 00:03:56.920] brand trust. Jumpa dalam video

[00:03:56.920 – 00:03:58.240] seterusnya. Zaz