Lead Berkualiti Vs Tak Berkualiti Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f8c9 Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.000 – 00:00:29.980] Tengok gambar ni, ini adalah contoh screenshot situasi yang berbeza. Nak menunjukkan ada petanda yang leads kita berkualiti dan leads tak berkualiti. Tengok yang atas sekali tu. Customer tanya, PM, PM, PM harga? Haa, pernah kena tak? Kalau customer tanya PM, PM, PM harga ni, maksudnya dia tak berkualiti. Bila WhatsApp je, terus PM tanya harga. Ini situasi yang pertama. Ada pula yang tanya, awak ni single ke? Ataupun dah kahwin? Yang ni pun tak berkualiti juga. Sebab apa? Macam tak logik kan? Takkanlah customer yang tanya ni semua Bangladesh ni. [00:00:30.000 – 00:00:31.960] Nepal kan. So, dia tanya soalan random [00:00:31.960 – 00:00:33.340] yang tak ada kena kena produk. [00:00:33.800 – 00:00:35.000] Ataupun situasi yang ni pula, [00:00:35.720 – 00:00:37.600] berminat facial treatment. Salam saya, [00:00:37.740 – 00:00:40.020] Ainan daripada HQ, City Beauty. [00:00:40.340 – 00:00:41.820] Masalah jeragak sekarang lebih [00:00:42.680 – 00:00:44.020] atau kurang setahunnya [00:00:44.020 – 00:00:45.600] kita tanya soalan, tapi [00:00:45.600 – 00:00:47.660] cepat sangat blutik. Perasan tak [00:00:47.660 – 00:00:49.620] kadang-kadang customer ni, kita baru [00:00:49.620 – 00:00:51.840] WhatsApp, baru first time WhatsApp. Tak buat [00:00:51.840 – 00:00:53.740] dosa apa-apa lagi. Kita ni suci lagi. [00:00:54.080 – 00:00:55.920] Aku dah kena sidai dah. Padahal member sebelah [00:00:55.920 – 00:00:57.400] tanya soalan yang sama, elok je reply. [00:00:57.640 – 00:00:59.540] So, ini pertanda, leads tu tak [00:00:59.540 – 00:01:01.480] berkualiti. Dan, tengok next [00:01:01.480 – 00:01:03.640] pula. Bila reply terlampau [00:01:03.640 – 00:01:05.700] skeptical. Contohnya, awak ni expert [00:01:05.700 – 00:01:07.280] ke? Berapa tahun pengalaman? [00:01:07.540 – 00:01:09.440] So, benda ni semua real. So, saya nak [00:01:09.440 – 00:01:11.320] tunjukkan kenapa masalah ni berlaku [00:01:11.320 – 00:01:13.500] disebabkan oleh situasi [00:01:13.500 – 00:01:15.460] iklan. Tengok gambar ni. [00:01:15.880 – 00:01:17.360] Iklan A versus [00:01:17.360 – 00:01:19.600] iklan B. Kenapa situasi [00:01:19.600 – 00:01:21.300] tadi berlaku? Contohnya, [00:01:21.700 – 00:01:23.140] kalau iklan yang A ni pula, [00:01:23.320 – 00:01:25.160] kita tengok apa yang ada kat sini. [00:01:25.380 – 00:01:27.280] Problem, ada solution, ada action. [00:01:27.360 – 00:01:29.300] Maksudnya apa? Kecewa mak ayah tak kali balik [00:01:29.300 – 00:01:31.360] ofis, rumah macam tongkar pecah, mainan [00:01:31.360 – 00:01:33.300] bersepah. Guna aplikasi GoRizki [00:01:33.300 – 00:01:35.340] blablabla, klik link whatsapp di bawah. Tengok. [00:01:35.680 – 00:01:37.220] Maksudnya copywriting ni jenis pendek. [00:01:37.360 – 00:01:39.320] Ini contoh iklan kat Facebook. Saya ambil contoh yang simple. [00:01:39.820 – 00:01:41.540] Kalau iklan jenis B belah kanan [00:01:41.540 – 00:01:43.520] ni pula, kecewa mak ayah [00:01:43.520 – 00:01:45.380] tiap kali balik rumah, guna aplikasi [00:01:45.380 – 00:01:47.600] GoRizki, ada solution. Ada USP [00:01:47.600 – 00:01:49.580] unit selling point. Anak akan berubah [00:01:49.580 – 00:01:51.540] mudah terima. Anak akan berubah [00:01:51.540 – 00:01:53.480] jadi mudah terima arahan, faham [00:01:53.480 – 00:01:55.440] konsep baik buruk, data tantrum [00:01:55.440 – 00:01:57.420] tak berebut, blablabla. Ada bukti [00:01:57.420 – 00:01:59.360] pula. PU Hafiz sendiri dah guna [00:01:59.360 – 00:02:01.420] aplikasi GoRiski ni. Dia bagi tahu. Nampak? [00:02:02.100 – 00:02:03.120] Ada offer pula. [00:02:03.420 – 00:02:05.480] Sistem aplikasi GoRiski ni RM97 [00:02:05.480 – 00:02:06.900] je seumur hidup. [00:02:07.160 – 00:02:09.200] Klik link WhatsApp di bawah. Soalan dia simple. [00:02:09.440 – 00:02:11.320] Mana satu lagi proven? Yang [00:02:11.320 – 00:02:13.140] kiri ke yang kanan? That's why kalau [00:02:13.140 – 00:02:14.700] patah balik dekat gambar tadi tu, [00:02:15.280 – 00:02:17.280] leads tak berkualiti ni yang tanya [00:02:17.280 – 00:02:19.180] skeptical, tanya harga, tak [00:02:19.180 – 00:02:21.060] reply. Kadang-kadang berpunca daripada [00:02:21.060 – 00:02:22.660] iklan kita sendiri. That's why [00:02:22.660 – 00:02:25.260] tanya diri balik. Salah team sale [00:02:25.260 – 00:02:26.380] ke salah team marketing? [00:02:26.380 – 00:02:28.640] Kadang-kadang kita terlupa yang sebenarnya [00:02:28.640 – 00:02:30.320] Team marketing kita punca [00:02:30.320 – 00:02:32.040] Ambil contoh video dekat TikTok [00:02:32.040 – 00:02:34.100] Semua style berjoget je [00:02:34.100 – 00:02:35.780] Bila nak masuk USP produk? [00:02:36.080 – 00:02:37.260] Bila nak bagi harga? [00:02:37.480 – 00:02:38.540] Bila nak buka offer? [00:02:38.680 – 00:02:39.020] Tak ada [00:02:39.020 – 00:02:41.140] Jadi bila customer contact WhatsApp TeamSale [00:02:41.140 – 00:02:42.560] Terlampau cool [00:02:42.560 – 00:02:44.720] Terlampau basic info diorang ni [00:02:44.720 – 00:02:46.240] Itu sahaja untuk video kali ni [00:02:46.240 – 00:02:47.540] Jumpa dalam video seterusnya [00:02:47.540 – 00:02:48.320] Kita sambung lagi [00:02:48.320 – 00:02:48.940] Zaz