Chapter 6 Snowball Strategy Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:03] Snowball Strategy. Ini bukan snow, ini tisu. [semak: uncertain words] [00:00:04–00:00:06] Tapi, ramai orang yang tanya saya, [00:00:06–00:00:10] Tuan, saya nak run ads, tapi saya tak ada modal lah. [00:00:10–00:00:12] Siapa kata run ads kena ada modal? [00:00:13–00:00:15] Sebab tu lah awak kena belajar ilmu snowball. [00:00:15–00:00:18] Snowball ni adalah berbola saji yang kecil [00:00:18–00:00:21] bila dibuat berkali-kali menjadi besar. [00:00:21–00:00:25] Bayangkan macam dia kecil-kecil-kecil-kecil-kecil-kecil-kecil-kecil-kecil jadi besar macam tu lah. [semak: uncertain words] [00:00:25–00:00:28] So, Snowball Strategy ni saya nak share dengan awak macam mana dengan bermodalkan. [semak: uncertain words] [00:00:29–00:00:30] RM500 [semak: number or amount] [00:00:30–00:00:32] Awak boleh scale [semak: uncertain words] [00:00:32–00:00:32] Jadi RM100,000 [semak: uncertain words, number or amount] [00:00:32–00:00:34] Ini cara orang [00:00:34–00:00:35] Yang tak ada duit [00:00:35–00:00:36] Tapi ada ilmu [00:00:36–00:00:36] Buat [00:00:36–00:00:38] Sebab ada orang yang ada duit [00:00:38–00:00:38] Tapi tak ada ilmu [00:00:39–00:00:40] Terbakar juga [00:00:40–00:00:41] RM1,000 punya iklan modal [semak: uncertain words, number or amount] [00:00:41–00:00:42] Kan [00:00:42–00:00:43] Ada duit [semak: uncertain words] [00:00:43–00:00:43] RM100,000 [semak: number or amount] [00:00:43–00:00:44] Tapi ilmu tak ada [00:00:44–00:00:45] Burn RM100,000 [semak: number or amount] [00:00:45–00:00:47] Ada orang pula [00:00:47–00:00:48] Tak ada duit [00:00:48–00:00:48] Tapi ada ilmu [00:00:48–00:00:49] Dengan ilmu tu [00:00:49–00:00:50] Dia boleh hasilkan [00:00:50–00:00:52] RM500 pun jadi RM100,000 [semak: uncertain words, number or amount] [00:00:52–00:00:54] Dan apakah mindset creative act [semak: uncertain words] [00:00:54–00:00:55] So jom kita [00:00:55–00:00:56] Go through [semak: uncertain words] [00:00:56–00:00:57] By this time [00:00:57–00:00:58] Should be awak punya [00:00:58–00:00:59] ilmu iklan dah semakin mantap [00:00:59–00:01:01] sebab kita bukannya ajar teknikal [00:01:01–00:01:03] dalam panduan ni, kalau kita tengok balik [00:01:03–00:01:06] tajuk ni pasal apa, kita review balik [00:01:06–00:01:08] tutorial yang saya buat ni [00:01:08–00:01:09] adalah tutorial [00:01:09–00:01:11] magic number ads campaign [00:01:11–00:01:14] magic number iklan [00:01:14–00:01:16] ini bukannya video teknikal [00:01:16–00:01:17] cara nak tekan iklan, cara nak [00:01:17–00:01:19] buat video, bukan bukan, itu dalam tutorial [semak: uncertain words] [00:01:19–00:01:21] sebelah, ada kat bawah, awak boleh tengok lah [00:01:21–00:01:24] cara nak edit video, yang ni [00:01:24–00:01:25] yang saya buat ni sebenarnya, just nak beritahu awak [00:01:25–00:01:27] numbers matter [00:01:27–00:01:28] Number sangat penting [semak: uncertain words] [00:01:28–00:01:30] Bila awak tahu nombor-nombor sebenar [semak: uncertain words] [00:01:30–00:01:32] Introduction, simulation, whatsapp ads [00:01:32–00:01:34] Apa number yang penting [00:01:34–00:01:36] Website ads, apa numbers yang penting [00:01:36–00:01:38] Local store punya ads, apa numbers yang penting [00:01:38–00:01:39] Dan macam ni nak buat snowball [semak: uncertain words] [00:01:39–00:01:42] Awak akan langgar dengan ilmu [00:01:42–00:01:44] Walaupun awak mungkin fail [00:01:44–00:01:45] Tapi at least fail awak [00:01:45–00:01:47] Tak adalah sampai tersungkuh [00:01:47–00:01:49] Sampai berhutang RM10,000, RM100,000 [semak: number or amount] [00:01:49–00:01:52] Bila awak gagal, cukup sekadar terduduk [00:01:52–00:01:53] Maksudnya awak macam rugi [00:01:53–00:01:55] Eh rugi RM1,000, eh rugi RM3,000 [semak: number or amount] [00:01:55–00:01:57] Sebab awak bergerak dengan ilmu [00:01:57–00:01:58] Sebab itulah penting panduan ni guys [00:01:58–00:02:00] So, snowball strategy ni [00:02:00–00:02:01] Sebenarnya tadi saya dah teaser kan sikit [semak: uncertain words] [00:02:01–00:02:02] Dekat sini [00:02:02–00:02:03] Nampak tak? [00:02:04–00:02:05] Mana tadi yang saya buat? [00:02:05–00:02:06] 500 [semak: number or amount] [00:02:06–00:02:06] Sana kan? [semak: uncertain words] [00:02:07–00:02:07] Sana ni [00:02:07–00:02:08] Ni lah bas [semak: uncertain words] [00:02:08–00:02:09] Ni lah dia [00:02:09–00:02:11] Tapi kita nak bagi pengukuhan [00:02:11–00:02:14] Okay, jom kita kukuhkan lagi [semak: uncertain words] [00:02:14–00:02:18] Dengan hanya bermodalkan RM500 sahaja [semak: number or amount] [00:02:18–00:02:20] Awak kena define [00:02:20–00:02:21] ROAS break even awak [00:02:22–00:02:23] ROAS [00:02:23–00:02:25] Return on ad spend [semak: uncertain words] [00:02:25–00:02:26] Katakanlah produk awak [00:02:26–00:02:27] Memerlukan ROAS [00:02:27–00:02:28] Ataupun ROI [00:02:28–00:02:29] Sebanyak [00:02:29–00:02:30] Minimum 3 [semak: number or amount] [00:02:30–00:02:32] Untuk beri event [semak: uncertain words] [00:02:32–00:02:33] So takkan nak dapat 3 [semak: number or amount] [00:02:33–00:02:34] Naikkanlah kepada 5 [semak: number or amount] [00:02:34–00:02:35] So awak said [semak: uncertain words] [00:02:35–00:02:36] Oh saya punya ROAS [00:02:36–00:02:37] Kena ada 5 tuan [semak: number or amount] [00:02:37–00:02:39] So dengan ROAS 5 [semak: number or amount] [00:02:39–00:02:40] Ini akan menjadi [00:02:40–00:02:41] Kiblat iklan awak [00:02:41–00:02:43] Ibarat macam tu lah [semak: uncertain words] [00:02:43–00:02:44] Awak nak pastikan [00:02:44–00:02:45] RM500 [semak: number or amount] [00:02:45–00:02:46] Beranak jadi [00:02:48–00:02:48] Bukannya [00:02:48–00:02:49] RM1,500 [semak: uncertain words, number or amount] [00:02:50–00:02:51] Darab dengan 5 [semak: uncertain words, number or amount] [00:02:52–00:02:54] RM525, RM2,500 [semak: number or amount] [00:02:54–00:02:56] nampak, so daripada [00:02:56–00:02:58] RM2,500 ni, ambil duit [semak: number or amount] [00:02:58–00:02:59] yang boleh dipakai, jangan berjoli [00:03:00–00:03:01] jangan joli balik [00:03:01–00:03:04] guna duit yang baki ada, contoh [00:03:04–00:03:05] half nak kena bayar kos produk, ok [semak: uncertain words] [00:03:05–00:03:07] so daripada RM2,500 [semak: number or amount] [00:03:08–00:03:09] RM1,300 [semak: number or amount] [00:03:09–00:03:11] nak bayar kos produk, shipping, apa semua [00:03:11–00:03:13] ada lagi RM1,200 [semak: number or amount] [00:03:13–00:03:15] RM1,200 ni, tekan [semak: number or amount] [00:03:15–00:03:17] balik iklan, dengan cara yang betul [00:03:17–00:03:19] so awak dapat rawas 5 [semak: number or amount] [00:03:19–00:03:21] mudah-mudahan dengan ilmu, awak dapat rawas 5 [semak: number or amount] [00:03:21–00:03:23] So, RM1,200 beranak jadi berapa? [semak: number or amount] [00:03:24–00:03:26] Jadi, RM6,000 [semak: number or amount] [00:03:27–00:03:30] RM6,000, RM3,000 pergi pula kepada produk [semak: number or amount] [00:03:30–00:03:31] RM3,000 [semak: number or amount] [00:03:31–00:03:34] RM3,000 ada baki, tekan lagi iklan [semak: number or amount] [00:03:34–00:03:37] Tekan iklan, Alhamdulillah dengan ilmu yang betul [00:03:37–00:03:39] Dapat lagi ROAS 5 [semak: number or amount] [00:03:39–00:03:40] ROI 5 [semak: number or amount] [00:03:40–00:03:42] Dapatlah pula RM15,000 [semak: number or amount] [00:03:42–00:03:42] Nampak tak? [00:03:43–00:03:45] So, benda ni guys, awak akan ulang-ulang-ulang [00:03:45–00:03:47] Sampai dapat RM100,000 [semak: number or amount] [00:03:47–00:03:49] Sampai dapat RM1,000,000 [semak: number or amount] [00:03:49–00:03:50] Sebab itulah [00:03:50–00:03:51] Bila orang tanya saya [00:03:51–00:03:53] Saya tak ada modal lah nak buat bisnes [semak: uncertain words] [00:03:53–00:03:54] Saya tanya balik [00:03:54–00:03:55] 500 ada tak? [semak: uncertain words, number or amount] [00:03:55–00:03:56] Ada? Kenapa? [00:03:56–00:03:57] Itu je lah modal dia [00:03:57–00:03:59] Sebab modal sebenar [00:03:59–00:04:00] Bukannya duit [00:04:00–00:04:01] Modal sebenar adalah [00:04:01–00:04:02] Skill [00:04:02–00:04:03] Dan experience [semak: uncertain words] [00:04:04–00:04:05] Ada orang ada skill [00:04:05–00:04:06] Tapi tak ada pengalaman [00:04:06–00:04:08] Rupanya skill dia tak pernah diuji [00:04:08–00:04:10] Dia ibaratnya orang yang baca 10 buku [semak: number or amount] [00:04:10–00:04:12] Tapi tak pernah amalkan pun [00:04:12–00:04:13] Buku yang dia guna tu [semak: uncertain words] [00:04:13–00:04:14] Awak ada skill video editing [00:04:14–00:04:16] Tapi tak buat pun sehari 3 video [semak: number or amount] [00:04:16–00:04:17] Maksudnya awak tak ada experience [00:04:17–00:04:19] Sebab tu guys [00:04:19–00:04:20] Kita kena try [00:04:20–00:04:22] try, try, try, try. Dan rahsia [00:04:22–00:04:23] paling besar yang saya nak awak [00:04:23–00:04:26] beriman adalah, tolong [00:04:26–00:04:28] jangan scale iklan awak secara vertikal. [semak: uncertain words] [00:04:28–00:04:29] Itulah guys, tolong lah. [semak: uncertain words] [00:04:30–00:04:32] Tolong, tolong, tolong, tolong, tolong [00:04:32–00:04:33] jangan scale iklan secara [semak: uncertain words] [00:04:33–00:04:36] vertikal. Scaling yang terbaik [00:04:36–00:04:38] iklan adalah secara horizontal. [00:04:38–00:04:39] Okay, apa maksud horizontal? [semak: uncertain words] [00:04:39–00:04:42] Ini saya tunjukkan awak. Mana dah tadi? [semak: uncertain words] [00:04:44–00:04:46] Horizontal, scaling. Horizontal [00:04:46–00:04:47] maksudnya kita tak nak [00:04:47–00:04:49] satu iklan tu naikkan bajet. [00:04:50–00:04:53] Kita nak pastikan, kita buat 10 iklan baru. [semak: number or amount] [00:04:54–00:04:55] 100 iklan baru. [semak: number or amount] [00:04:55–00:04:56] Haa, yang ni. [00:04:57–00:04:57] Sekejap, mana tadi? [00:04:57–00:04:58] Haa, ni guys. [00:04:58–00:05:00] Haa, ni dia punya slide dia. [00:05:00–00:05:01] Tak jumpa pula. [semak: uncertain words] [00:05:02–00:05:04] Sebab, memang ramai yang pemalas. [00:05:04–00:05:08] Sebenarnya macam ni, bila awak dah power buat iklan, awak akan jadi malas. [semak: uncertain words] [00:05:08–00:05:09] Malas nak buat apa? [00:05:09–00:05:10] Malas nak buat iklan baru. [00:05:10–00:05:11] Haa, ni tengok ni. [00:05:12–00:05:14] Ini adalah example vertical scale up. [00:05:14–00:05:15] Typical marketer pemalas. [00:05:15–00:05:18] Yang kononnya dah power sangat, nak stock buat iklan. [semak: uncertain words] [00:05:18–00:05:20] Kononnya marketer ni hanyalah tekan refresh je [semak: uncertain words] [00:05:20–00:05:21] Rupanya kerja marketer [00:05:21–00:05:23] Kalau saya bagi jok skop eh [semak: uncertain words] [00:05:23–00:05:24] Marketer equal content creator [00:05:27–00:05:29] Marketer equal content creator [00:05:29–00:05:30] Marketer bukannya setting guys [00:05:30–00:05:33] Setting ni saya bagi tutorial [semak: uncertain words] [00:05:33–00:05:34] Budak intern pun boleh buat [00:05:34–00:05:37] Setting GMV Max lagi lah tak payah set [semak: uncertain words] [00:05:37–00:05:38] Awak cue kan je [00:05:38–00:05:43] So marketer sekarang dah semakin lama semakin pupus [semak: uncertain words] [00:05:43–00:05:47] Sebenarnya yang layak jadi marketer adalah content creator [00:05:47–00:05:48] Sebab tu kadang-kadang [00:05:48–00:05:50] Awak tengok marketer, poyor [semak: uncertain words] [00:05:50–00:05:51] Dia kata dia boleh buat sales sejuta, dua juta [semak: uncertain words] [00:05:51–00:05:53] Masalahnya yang buat konten orang lain [00:05:53–00:05:56] Bila suruh dia tekan gambar lain, tak jadi pula [00:05:56–00:05:58] Sebab tu yang mahal bukan marketer [00:05:58–00:05:59] Bukan skill technical tekan-tekan tu [00:05:59–00:06:01] Yang mahal adalah content creator [00:06:01–00:06:03] So kalau content creator [semak: uncertain words] [00:06:03–00:06:05] Boleh convert jadi ilmu technical run ads [00:06:05–00:06:07] Boleh pandai analisis data pula [00:06:07–00:06:08] Boom, checkmate [00:06:08–00:06:11] Awak adalah future marketer yang power [00:06:11–00:06:13] So, vertical scale up ni adalah [00:06:13–00:06:15] Jalan pintas ramai orang bila dah power [00:06:15–00:06:18] Dan ini menyebabkan dia sentiasa gagal [semak: uncertain words] [00:06:18–00:06:21] Cara nak betul skill iklan adalah horizontal [00:06:21–00:06:23] Nak spend seribu, buat sepuluh iklan [00:06:24–00:06:27] Sepuluh iklan berbeza, beza, beza, beza, beza [00:06:27–00:06:29] Beza kreatif, beza gambar [00:06:29–00:06:32] Contoh eh, ada orang tanya saya [00:06:32–00:06:34] Tuan, gambar mana yang perform? [00:06:34–00:06:36] Dia buat dua poster [00:06:36–00:06:39] Okay, poster ni [semak: uncertain words] [00:06:39–00:06:40] Bentuk dia macam ni [00:06:40–00:06:42] Bentuk dia macam ni [00:06:42–00:06:43] Beza dia colour [00:06:44–00:06:46] Ni biru, ni merah. [00:06:47–00:06:48] Awak rasa macam ni? [00:06:49–00:06:51] Ini iklan yang sama ke iklan yang berbeza? [00:06:52–00:06:54] Ini iklan yang sama. [00:06:54–00:06:55] Ini kerja pemalas. [00:06:55–00:06:58] Bila saya kata iklan berbeza, totally different. [00:06:59–00:07:02] Gambar, colour, angle, semua lain guys. [00:07:02–00:07:02] Itu baru betul testing. [00:07:03–00:07:05] Ini ada orang, oh saya tukar hook. [semak: uncertain words] [00:07:05–00:07:06] Saya tukar colour. [00:07:07–00:07:08] Saya tukar ayat kat atas. [00:07:09–00:07:09] Itu bukan testing. [00:07:10–00:07:12] Itu namanya awak pemalas sekadar duplicate iklan. [semak: uncertain words] [00:07:12–00:07:13] Ni saya cakap [00:07:14–00:07:15] Bila awak buat iklan [semak: uncertain words] [00:07:15–00:07:17] Buat berbeza-beza [00:07:17–00:07:18] Betul-betul beza [00:07:18–00:07:19] So that duit awak tak terbakar [00:07:19–00:07:20] Sebab kalau awak tukar [00:07:20–00:07:21] Minimal sangat [semak: uncertain words] [00:07:21–00:07:23] Sekadar 20-30% beza [semak: number or amount] [00:07:23–00:07:24] Macam mana awak nak dapat result lain [semak: uncertain words] [00:07:24–00:07:25] So that's why [00:07:25–00:07:26] Contoh eh [00:07:26–00:07:27] Saya shoot dengan talent A [00:07:27–00:07:28] Saya dapat 5 video [semak: number or amount] [00:07:28–00:07:29] Next pula [00:07:29–00:07:30] Saya shoot dengan talent B [00:07:30–00:07:32] Saya nak split test juga [00:07:32–00:07:33] Tanpa talent punca tak perform [semak: uncertain words] [00:07:34–00:07:35] Lepas tu saya shoot pula [00:07:35–00:07:36] Dekat scene berbeza [00:07:36–00:07:37] Topik beza [00:07:37–00:07:39] Angle beza [00:07:39–00:07:40] Saya pakai DSLR [00:07:40–00:07:41] Saya tak perform [semak: uncertain words] [00:07:41–00:07:42] Saya pakai kamera phone pula [00:07:43–00:07:44] Maksudnya, bila kita kata testing [00:07:44–00:07:47] Awak kena test semua dan semua kena unik [semak: uncertain words] [00:07:47–00:07:49] Ada pula yang copywriting malas [00:07:49–00:07:50] Dia buat copywriting sama [00:07:50–00:07:52] Contoh, copywriting iklan ni apa guys? [00:07:52–00:07:53] Ni, copywriting iklan [semak: uncertain words] [00:07:54–00:07:55] Yang ni [00:07:57–00:07:59] Copywriting iklan contoh macam ni [00:07:59–00:08:01] Ni, yang atas ni [semak: uncertain words] [00:08:01–00:08:01] Contoh tengok [semak: uncertain words] [00:08:01–00:08:04] Ada yang malas, dia buat copywriting iklan sama [00:08:04–00:08:06] So, bila dia buat copywriting iklan sama [00:08:06–00:08:08] Apa yang berlaku, iklan tu tak unik [00:08:08–00:08:10] Iklan tak nampak unik guys [00:08:10–00:08:11] Dia sama je [00:08:11–00:08:13] Sebelum ni aku memang jenis solat celup-celup [00:08:13–00:08:15] So bagi dia, oh ni winning ni [semak: uncertain words] [00:08:15–00:08:16] Ni winning [semak: uncertain words] [00:08:16–00:08:18] So dia tukar gambar, dia maintain copywriting [semak: uncertain words] [00:08:18–00:08:19] Salah [00:08:19–00:08:22] Dia gambar dengan copywriting ni [semak: uncertain words] [00:08:22–00:08:23] Dia adalah satu chemistry [semak: uncertain words] [00:08:23–00:08:25] Contoh gambar awak, awak buat gambar lain [00:08:25–00:08:26] Copywriting kena tukar [00:08:26–00:08:28] Contoh macam ni, buku ni [00:08:28–00:08:30] Saat roh di sepadan barzah [semak: uncertain words] [00:08:30–00:08:32] Norni, Norni, you boleh dengar tak? [00:08:33–00:08:35] Aku terdengar suara seorang perempuan [00:08:35–00:08:36] Sayup-sayup di telinga [00:08:36–00:08:37] Siapakah itu? [00:08:38–00:08:40] Memang mantap guys dia punya copywriting [semak: uncertain words] [00:08:40–00:08:42] Tengok iklan macam ni pun [00:08:42–00:08:43] Dah rasa nak beli buku ni [semak: uncertain words] [00:08:43–00:08:43] Macam [00:08:43–00:08:44] Lain macam eh [semak: uncertain words] [00:08:44–00:08:46] Sebab tu penangan copywriting ni pun [00:08:46–00:08:47] Awak jangan main-main [semak: uncertain words] [00:08:47–00:08:49] Janganlah pula awak pergi kat CikGBT [semak: uncertain words] [00:08:49–00:08:50] Lepas tu dapatkan jawapan [00:08:50–00:08:51] Lepas tu awak rasa macam [00:08:51–00:08:52] Oh, confirm jadi lah ni [00:08:52–00:08:52] Syirik tu [00:08:52–00:08:53] Syirkin [00:08:53–00:08:56] Awak jangan ingat jawapan CikGBT tu betul [semak: uncertain words] [00:08:56–00:08:58] Boleh jadi CikGBT pun tengah game awak [00:08:59–00:09:00] So that's why [00:09:00–00:09:01] Awak kena test semua [00:09:01–00:09:03] Test gambar [00:09:03–00:09:04] Test copywriting [00:09:05–00:09:06] Test video [00:09:06–00:09:07] Test cara edit [00:09:07–00:09:08] Ni satu lagi masalah [semak: uncertain words] [00:09:08–00:09:09] Kita ambil video editing [00:09:10–00:09:12] Ada yang edit video [00:09:12–00:09:14] Dia tak unik [semak: uncertain words] [00:09:15–00:09:15] Contoh eh [semak: uncertain words] [00:09:15–00:09:16] Saya ambil eh [semak: uncertain words] [00:09:16–00:09:17] Saya play satu video ni [00:09:17–00:09:18] Kita tengok video ni [semak: uncertain words] [00:09:18–00:09:19] Jom kita play jap [semak: uncertain words] [00:09:19–00:09:23] Saya nak share sikit [00:09:23–00:09:25] Tentang hasil satu produk ni [semak: uncertain words] [00:09:25–00:09:26] Yang akan bantu ibu saya [semak: uncertain words] [00:09:26–00:09:27] Yang hampir buta [00:09:27–00:09:28] Ibu saya ni [00:09:28–00:09:30] Umur dia baru 45 tahun [semak: number or amount] [00:09:30–00:09:32] Hari-hari mengadu [00:09:32–00:09:33] Mata rasa berpasir dan kabur [semak: uncertain words] [00:09:33–00:09:35] Nak buat kerja rumah [00:09:35–00:09:36] Nak mengaji pun tak berapa nampak [semak: uncertain words] [00:09:36–00:09:37] Saya ada perasan [00:09:37–00:09:38] Mata ibu saya ni [00:09:38–00:09:40] Macam ada lapisan warna putih [00:09:40–00:09:42] Ni gambar mata ibu saya dulu [00:09:42–00:09:43] Ya, kalau nak tahu [semak: uncertain words] [00:09:43–00:09:45] Inilah yang kita panggil selaput mata [00:09:45–00:09:47] Selaput mata ni [00:09:47–00:09:48] Kalau tak dirawat [00:09:48–00:09:49] Akan jadi makin teruk [00:09:49–00:09:51] Makin tebal [00:09:51–00:09:53] Mata pula akan jadi makin kabur [00:09:53–00:09:54] Dan yang paling takut sekali [00:09:54–00:09:55] Boleh jadi buta [00:09:55–00:09:56] Haa, nampak? [00:09:56–00:09:59] Dia, video ni convert gila [00:09:59–00:10:00] Tak tahu convert ke tak ni [00:10:00–00:10:00] Tengok di sini [semak: uncertain words] [00:10:02–00:10:04] 11.4K comment [semak: uncertain words, number or amount] [00:10:04–00:10:06] 1.8 juta view [semak: number or amount] [00:10:06–00:10:06] Guys [00:10:06–00:10:08] Ini bukan video biasa-biasa [semak: uncertain words] [00:10:08–00:10:10] Ini bukan winning ads [semak: uncertain words] [00:10:10–00:10:11] Ini adalah [00:10:11–00:10:13] Super Winning Ads [semak: uncertain words] [00:10:13–00:10:14] Tetapi [00:10:14–00:10:15] Alamak tak pakai mic pula dah [semak: uncertain words] [00:10:15–00:10:16] Tetapi [00:10:16–00:10:18] Apa yang berlaku [00:10:18–00:10:19] Ini bukan video biasa tau [semak: uncertain words] [00:10:19–00:10:20] Ini dah jadi Super Winning Ads [00:10:20–00:10:21] Tengok [00:10:21–00:10:23] 1.4k komen [semak: uncertain words, number or amount] [00:10:23–00:10:25] 1.8 juta view [semak: number or amount] [00:10:25–00:10:26] Cuma kadang-kadang [00:10:26–00:10:28] Ada pula marketer [00:10:28–00:10:30] Yang tak sub dengan editing yang sama [semak: uncertain words] [00:10:30–00:10:31] Editing pun akan expired [00:10:31–00:10:32] Saya nak tanya awak [00:10:32–00:10:33] Mana akan expired dulu [00:10:33–00:10:36] Gaya penyampaian ke isi kandungan [00:10:36–00:10:37] Ni gaya penyampaian [semak: uncertain words] [00:10:37–00:10:38] Dia buat gaya penyampaian macam mana [00:10:38–00:10:39] Jom kita try sekali lagi [semak: uncertain words] [00:10:39–00:10:42] Saya pun pergi bawa ibu saya jumpa doktor [semak: uncertain words] [00:10:42–00:10:44] Dan doktor kata kena buat operation [semak: uncertain words] [00:10:44–00:10:45] Ibu saya ni [00:10:45–00:10:48] Nampak? Dia buat gaya penyampaian [00:10:48–00:10:49] Macam style macam ni [semak: uncertain words] [00:10:49–00:10:51] Dan bila benda ni berlaku [00:10:51–00:10:52] Jadi apa yang dia buat [semak: uncertain words] [00:10:52–00:10:55] Dia akan ulang sampai lah [semak: uncertain words] [00:10:55–00:10:56] Gaya penyampaian ni dah expired [00:10:56–00:10:58] Lepas tu bila kita kata kat dia [00:10:58–00:11:00] Tak boleh tau video sekarang macam ni dah tak perform [semak: uncertain words] [00:11:00–00:11:01] Dia tak nak tukar [00:11:02–00:11:04] Dia macam bercinta dengan result lama [semak: uncertain words] [00:11:04–00:11:06] So ini pun satu masalah juga [00:11:06–00:11:09] Awak jangan ingat style macam tu je jadi [semak: uncertain words] [00:11:09–00:11:10] Awak kena tukar gaya [00:11:10–00:11:11] Ada yang voiceover [semak: uncertain words] [00:11:11–00:11:13] Ada yang video UGC [00:11:13–00:11:15] Ada pula video nampak talent [00:11:15–00:11:17] Ada pula video nampak tangan je [00:11:17–00:11:19] Sebab tu [00:11:19–00:11:21] Last lah saya nak akhiri tutorial ni [00:11:21–00:11:23] Dengan satu masalah manusia [semak: uncertain words] [00:11:23–00:11:24] Manusia ni [00:11:24–00:11:26] Ada tiga jenis [00:11:26–00:11:28] Situasilah isu [00:11:28–00:11:28] J [00:11:28–00:11:29] M [semak: uncertain words] [00:11:29–00:11:30] E [00:11:30–00:11:31] Ada orang [00:11:31–00:11:32] Ada marketer [semak: uncertain words] [00:11:32–00:11:33] Ada boss [semak: uncertain words] [00:11:33–00:11:34] Ni masalah manusia [00:11:34–00:11:35] Dia masalah dia jahil [00:11:36–00:11:37] Jahil takde ilmu [00:11:37–00:11:40] So takde ilmu ni senang, boleh educate [00:11:40–00:11:42] Dengan syarat dia tak bodoh sombong lah [00:11:42–00:11:43] Dia kena rendahkan ego dia [00:11:43–00:11:46] So jahil kita boleh educate [00:11:47–00:11:50] Katakanlah dia M, malas [semak: uncertain words] [00:11:50–00:11:52] Malas ni guys, awak kena nampakkan risk and reward [00:11:52–00:11:54] Syurga dan neraka [00:11:54–00:11:56] Ada setengah orang, team kita [semak: uncertain words] [00:11:56–00:11:59] Dia dapat reward tapi tak tahu risiko [00:11:59–00:12:01] Tak tahu bila nak kena termination later, warning later [00:12:01–00:12:03] Kita kena nampakkan juga risiko [00:12:03–00:12:06] Ada pula orang yang isu dia bukannya jahil, bukannya malas [00:12:06–00:12:08] Tapi ego [00:12:08–00:12:09] Haa ego [semak: uncertain words] [00:12:09–00:12:10] Saya nak tanya awak [00:12:10–00:12:12] Antara satu dua tiga masalah ni [semak: uncertain words] [00:12:12–00:12:15] Mana satu isu yang paling besar [00:12:15–00:12:17] Jahil ke malas ke ego [00:12:18–00:12:20] Yang lagi besar yang saya dah train [semak: uncertain words] [00:12:20–00:12:22] Dekat 400 orang [semak: number or amount] [00:12:22–00:12:24] Staff yang saya dah hire sepanjang saya buat bisnes ni [00:12:24–00:12:26] Saya lagi struggle [00:12:26–00:12:28] Nak ajar orang yang mana [00:12:28–00:12:29] Yang jahil ke yang malas [00:12:29–00:12:30] Ego [00:12:30–00:12:31] Ego paling struggle guys [00:12:31–00:12:33] Sebab dia ni power sangat [00:12:33–00:12:35] Power sangat sampai tak dengar cakap [00:12:35–00:12:36] So bila ego ni [00:12:36–00:12:37] Awak kena bagi proof [semak: uncertain words] [00:12:39–00:12:40] Itu je [00:12:40–00:12:41] Sebab kalau malas [00:12:41–00:12:42] Awak boleh motivate dia [00:12:43–00:12:44] Tapi kalau ego [00:12:44–00:12:45] Macam mana [00:12:46–00:12:47] Adakah dia sanggup dropkan ego dia [00:12:47–00:12:48] Untuk ikut cara baru [00:12:48–00:12:50] Lagi-lagi orang marketer yang power kan [semak: uncertain words] [00:12:50–00:12:52] Dia dah tahu benda ni semua kan [00:12:52–00:12:53] Lepas tu dia tak nak tukar [00:12:53–00:12:53] Dia kata ok je [semak: uncertain words] [00:12:53–00:12:54] Ok je sama ni [semak: uncertain words] [00:12:54–00:12:55] Elok orang [semak: uncertain words] [00:12:55–00:12:56] Ni masalah produk ni [00:12:56–00:12:57] Ni masalah space ni [semak: uncertain words] [00:12:58–00:12:59] So itu sahaja guys [semak: uncertain words] [00:12:59–00:13:01] Untuk modul yang ini [00:13:01–00:13:03] Dan Alhamdulillah [00:13:03–00:13:04] Kita telah menghabiskan [00:13:04–00:13:04] Jom kita recap balik [00:13:04–00:13:06] Kita telah belajar blueprint [semak: uncertain words] [00:13:07–00:13:09] Magic number ads campaign [00:13:09–00:13:11] Yang mana daripada awal tadi tutorial [00:13:11–00:13:12] Saya dah share tentang introduction [00:13:12–00:13:15] Split test, scale up dan scale down [00:13:15–00:13:16] Masa dan budget [00:13:16–00:13:19] Simulation ads, saya dah share macam mana kita nak capai [semak: uncertain words] [00:13:19–00:13:21] Sale 100 ribu ataupun sale 100 juta [semak: uncertain words, number or amount] [00:13:21–00:13:22] Rupanya formula dia sama je [00:13:22–00:13:25] Saya dah share apakah benchmark iklan WhatsApp [00:13:25–00:13:27] Macam mana nak optimise iklan WhatsApp [00:13:27–00:13:29] Saya dah share apakah benchmark iklan website [00:13:29–00:13:30] Macam mana nak optimise [00:13:30–00:13:32] Saya dah share juga local ads [00:13:32–00:13:34] Tarik ke kedai lokal [00:13:34–00:13:35] Macam mana nak optimise [00:13:35–00:13:37] Dan juga snowball strategy [semak: uncertain words] [00:13:37–00:13:38] Mindset creative X [semak: uncertain words] [00:13:38–00:13:39] Lama membebel kat sini [semak: uncertain words] [00:13:39–00:13:40] Tak maaf lah eh [semak: uncertain words] [00:13:40–00:13:42] Tapi saya harap dengan panduan ni [00:13:42–00:13:44] Awak dah jadi boss yang ada strategy [00:13:44–00:13:46] Tak perlu power technical sangat guys [00:13:46–00:13:47] Cukup dengan numbers ni pun [00:13:47–00:13:49] At least awak dah ada benchmark [00:13:49–00:13:49] Ada KPI [00:13:49–00:13:52] Jumpa dalam modul yang seterusnya [00:13:52–00:13:53] Zas [semak: uncertain words]