Chapter 6 Snowball Strategy
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f94e
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:03.400] Snowball Strategy. Ini bukan snow, ini tisu.

[00:00:04.500 – 00:00:06.420] Tapi, ramai orang yang tanya saya,

[00:00:06.580 – 00:00:10.220] Tuan, saya nak run ads, tapi saya tak ada modal lah.

[00:00:10.720 – 00:00:12.420] Siapa kata run ads kena ada modal?

[00:00:13.300 – 00:00:15.240] Sebab tu lah awak kena belajar ilmu snowball.

[00:00:15.440 – 00:00:18.360] Snowball ni adalah berbola saji yang kecil

[00:00:18.360 – 00:00:21.040] bila dibuat berkali-kali menjadi besar.

[00:00:21.240 – 00:00:25.560] Bayangkan macam dia kecil-kecil-kecil-kecil-kecil-kecil-kecil-kecil-kecil jadi besar macam tu lah.

[00:00:25.940 – 00:00:28.920] So, Snowball Strategy ni saya nak share dengan awak macam mana dengan bermodalkan.

[00:00:29.520 – 00:00:30.080] RM500

[00:00:30.700 – 00:00:32.020] Awak boleh scale

[00:00:32.020 – 00:00:32.840] Jadi RM100,000

[00:00:32.840 – 00:00:34.020] Ini cara orang

[00:00:34.020 – 00:00:35.080] Yang tak ada duit

[00:00:35.080 – 00:00:36.080] Tapi ada ilmu

[00:00:36.080 – 00:00:36.700] Buat

[00:00:36.700 – 00:00:38.180] Sebab ada orang yang ada duit

[00:00:38.180 – 00:00:38.880] Tapi tak ada ilmu

[00:00:39.540 – 00:00:40.240] Terbakar juga

[00:00:40.240 – 00:00:41.320] RM1,000 punya iklan modal

[00:00:41.320 – 00:00:42.000] Kan

[00:00:42.000 – 00:00:43.120] Ada duit

[00:00:43.120 – 00:00:43.800] RM100,000

[00:00:43.800 – 00:00:44.800] Tapi ilmu tak ada

[00:00:44.800 – 00:00:45.920] Burn RM100,000

[00:00:45.920 – 00:00:47.220] Ada orang pula

[00:00:47.220 – 00:00:48.200] Tak ada duit

[00:00:48.200 – 00:00:48.940] Tapi ada ilmu

[00:00:48.940 – 00:00:49.940] Dengan ilmu tu

[00:00:49.940 – 00:00:50.780] Dia boleh hasilkan

[00:00:50.780 – 00:00:52.680] RM500 pun jadi RM100,000

[00:00:52.680 – 00:00:54.340] Dan apakah mindset creative act

[00:00:54.340 – 00:00:55.200] So jom kita

[00:00:55.200 – 00:00:56.020] Go through

[00:00:56.020 – 00:00:57.220] By this time

[00:00:57.220 – 00:00:58.080] Should be awak punya

[00:00:58.080 – 00:00:59.580] ilmu iklan dah semakin mantap

[00:00:59.580 – 00:01:01.420] sebab kita bukannya ajar teknikal

[00:01:01.420 – 00:01:03.680] dalam panduan ni, kalau kita tengok balik

[00:01:03.680 – 00:01:06.140] tajuk ni pasal apa, kita review balik

[00:01:06.940 – 00:01:08.240] tutorial yang saya buat ni

[00:01:08.240 – 00:01:09.140] adalah tutorial

[00:01:09.140 – 00:01:11.780] magic number ads campaign

[00:01:11.780 – 00:01:14.000] magic number iklan

[00:01:14.000 – 00:01:16.200] ini bukannya video teknikal

[00:01:16.200 – 00:01:17.980] cara nak tekan iklan, cara nak

[00:01:17.980 – 00:01:19.940] buat video, bukan bukan, itu dalam tutorial

[00:01:19.940 – 00:01:21.920] sebelah, ada kat bawah, awak boleh tengok lah

[00:01:21.920 – 00:01:24.060] cara nak edit video, yang ni

[00:01:24.060 – 00:01:25.840] yang saya buat ni sebenarnya, just nak beritahu awak

[00:01:25.840 – 00:01:27.220] numbers matter

[00:01:27.760 – 00:01:28.880] Number sangat penting

[00:01:28.880 – 00:01:30.380] Bila awak tahu nombor-nombor sebenar

[00:01:30.380 – 00:01:32.860] Introduction, simulation, whatsapp ads

[00:01:32.860 – 00:01:34.120] Apa number yang penting

[00:01:34.120 – 00:01:36.260] Website ads, apa numbers yang penting

[00:01:36.260 – 00:01:38.700] Local store punya ads, apa numbers yang penting

[00:01:38.700 – 00:01:39.660] Dan macam ni nak buat snowball

[00:01:39.660 – 00:01:42.500] Awak akan langgar dengan ilmu

[00:01:42.500 – 00:01:44.080] Walaupun awak mungkin fail

[00:01:44.080 – 00:01:45.440] Tapi at least fail awak

[00:01:45.440 – 00:01:47.820] Tak adalah sampai tersungkuh

[00:01:47.820 – 00:01:49.680] Sampai berhutang RM10,000, RM100,000

[00:01:49.680 – 00:01:52.260] Bila awak gagal, cukup sekadar terduduk

[00:01:52.260 – 00:01:53.600] Maksudnya awak macam rugi

[00:01:53.600 – 00:01:55.380] Eh rugi RM1,000, eh rugi RM3,000

[00:01:55.380 – 00:01:57.200] Sebab awak bergerak dengan ilmu

[00:01:57.200 – 00:01:58.560] Sebab itulah penting panduan ni guys

[00:01:58.560 – 00:02:00.300] So, snowball strategy ni

[00:02:00.300 – 00:02:01.960] Sebenarnya tadi saya dah teaser kan sikit

[00:02:01.960 – 00:02:02.480] Dekat sini

[00:02:02.480 – 00:02:03.240] Nampak tak?

[00:02:04.100 – 00:02:05.120] Mana tadi yang saya buat?

[00:02:05.580 – 00:02:06.140] 500

[00:02:06.140 – 00:02:06.780] Sana kan?

[00:02:07.280 – 00:02:07.960] Sana ni

[00:02:07.960 – 00:02:08.740] Ni lah bas

[00:02:08.740 – 00:02:09.300] Ni lah dia

[00:02:09.920 – 00:02:11.720] Tapi kita nak bagi pengukuhan

[00:02:11.720 – 00:02:14.360] Okay, jom kita kukuhkan lagi

[00:02:14.360 – 00:02:18.460] Dengan hanya bermodalkan RM500 sahaja

[00:02:18.460 – 00:02:20.100] Awak kena define

[00:02:20.100 – 00:02:21.980] ROAS break even awak

[00:02:22.620 – 00:02:23.180] ROAS

[00:02:23.180 – 00:02:25.440] Return on ad spend

[00:02:25.440 – 00:02:26.760] Katakanlah produk awak

[00:02:26.760 – 00:02:27.840] Memerlukan ROAS

[00:02:27.840 – 00:02:28.580] Ataupun ROI

[00:02:28.580 – 00:02:29.200] Sebanyak

[00:02:29.200 – 00:02:30.560] Minimum 3

[00:02:30.560 – 00:02:32.140] Untuk beri event

[00:02:32.140 – 00:02:33.360] So takkan nak dapat 3

[00:02:33.360 – 00:02:34.780] Naikkanlah kepada 5

[00:02:34.780 – 00:02:35.820] So awak said

[00:02:35.820 – 00:02:36.860] Oh saya punya ROAS

[00:02:36.860 – 00:02:37.740] Kena ada 5 tuan

[00:02:37.740 – 00:02:39.600] So dengan ROAS 5

[00:02:39.600 – 00:02:40.720] Ini akan menjadi

[00:02:40.720 – 00:02:41.780] Kiblat iklan awak

[00:02:41.780 – 00:02:43.000] Ibarat macam tu lah

[00:02:43.000 – 00:02:44.220] Awak nak pastikan

[00:02:44.220 – 00:02:45.140] RM500

[00:02:45.140 – 00:02:46.560] Beranak jadi

[00:02:48.180 – 00:02:48.800] Bukannya

[00:02:48.800 – 00:02:49.760] RM1,500

[00:02:50.820 – 00:02:51.800] Darab dengan 5

[00:02:52.520 – 00:02:54.240] RM525, RM2,500

[00:02:54.240 – 00:02:56.000] nampak, so daripada

[00:02:56.000 – 00:02:58.040] RM2,500 ni, ambil duit

[00:02:58.040 – 00:02:59.840] yang boleh dipakai, jangan berjoli

[00:03:00.580 – 00:03:01.780] jangan joli balik

[00:03:01.780 – 00:03:04.040] guna duit yang baki ada, contoh

[00:03:04.040 – 00:03:05.920] half nak kena bayar kos produk, ok

[00:03:05.920 – 00:03:07.600] so daripada RM2,500

[00:03:08.420 – 00:03:09.500] RM1,300

[00:03:09.500 – 00:03:11.700] nak bayar kos produk, shipping, apa semua

[00:03:11.700 – 00:03:13.200] ada lagi RM1,200

[00:03:13.200 – 00:03:15.860] RM1,200 ni, tekan

[00:03:15.860 – 00:03:17.800] balik iklan, dengan cara yang betul

[00:03:17.800 – 00:03:19.580] so awak dapat rawas 5

[00:03:19.580 – 00:03:21.520] mudah-mudahan dengan ilmu, awak dapat rawas 5

[00:03:21.520 – 00:03:23.960] So, RM1,200 beranak jadi berapa?

[00:03:24.760 – 00:03:26.400] Jadi, RM6,000

[00:03:27.100 – 00:03:30.920] RM6,000, RM3,000 pergi pula kepada produk

[00:03:30.920 – 00:03:31.740] RM3,000

[00:03:31.740 – 00:03:34.620] RM3,000 ada baki, tekan lagi iklan

[00:03:34.620 – 00:03:37.600] Tekan iklan, Alhamdulillah dengan ilmu yang betul

[00:03:37.600 – 00:03:39.120] Dapat lagi ROAS 5

[00:03:39.120 – 00:03:40.500] ROI 5

[00:03:40.500 – 00:03:42.200] Dapatlah pula RM15,000

[00:03:42.200 – 00:03:42.760] Nampak tak?

[00:03:43.220 – 00:03:45.600] So, benda ni guys, awak akan ulang-ulang-ulang

[00:03:45.600 – 00:03:47.860] Sampai dapat RM100,000

[00:03:47.860 – 00:03:49.540] Sampai dapat RM1,000,000

[00:03:49.540 – 00:03:50.300] Sebab itulah

[00:03:50.300 – 00:03:51.600] Bila orang tanya saya

[00:03:51.600 – 00:03:53.580] Saya tak ada modal lah nak buat bisnes

[00:03:53.580 – 00:03:54.320] Saya tanya balik

[00:03:54.320 – 00:03:55.120] 500 ada tak?

[00:03:55.780 – 00:03:56.320] Ada? Kenapa?

[00:03:56.500 – 00:03:57.240] Itu je lah modal dia

[00:03:57.240 – 00:03:59.060] Sebab modal sebenar

[00:03:59.060 – 00:04:00.080] Bukannya duit

[00:04:00.080 – 00:04:01.860] Modal sebenar adalah

[00:04:01.860 – 00:04:02.680] Skill

[00:04:02.680 – 00:04:03.880] Dan experience

[00:04:04.720 – 00:04:05.920] Ada orang ada skill

[00:04:05.920 – 00:04:06.740] Tapi tak ada pengalaman

[00:04:06.740 – 00:04:08.460] Rupanya skill dia tak pernah diuji

[00:04:08.460 – 00:04:10.620] Dia ibaratnya orang yang baca 10 buku

[00:04:10.620 – 00:04:12.240] Tapi tak pernah amalkan pun

[00:04:12.240 – 00:04:13.040] Buku yang dia guna tu

[00:04:13.040 – 00:04:14.700] Awak ada skill video editing

[00:04:14.700 – 00:04:16.640] Tapi tak buat pun sehari 3 video

[00:04:16.640 – 00:04:17.860] Maksudnya awak tak ada experience

[00:04:17.860 – 00:04:19.040] Sebab tu guys

[00:04:19.040 – 00:04:20.200] Kita kena try

[00:04:20.200 – 00:04:22.320] try, try, try, try. Dan rahsia

[00:04:22.320 – 00:04:23.820] paling besar yang saya nak awak

[00:04:23.820 – 00:04:26.180] beriman adalah, tolong

[00:04:26.180 – 00:04:28.060] jangan scale iklan awak secara vertikal.

[00:04:28.240 – 00:04:29.300] Itulah guys, tolong lah.

[00:04:30.060 – 00:04:32.040] Tolong, tolong, tolong, tolong, tolong

[00:04:32.040 – 00:04:33.740] jangan scale iklan secara

[00:04:33.740 – 00:04:36.120] vertikal. Scaling yang terbaik

[00:04:36.120 – 00:04:38.060] iklan adalah secara horizontal.

[00:04:38.860 – 00:04:39.640] Okay, apa maksud horizontal?

[00:04:39.900 – 00:04:42.200] Ini saya tunjukkan awak. Mana dah tadi?

[00:04:44.280 – 00:04:46.020] Horizontal, scaling. Horizontal

[00:04:46.020 – 00:04:47.780] maksudnya kita tak nak

[00:04:47.780 – 00:04:49.900] satu iklan tu naikkan bajet.

[00:04:50.200 – 00:04:53.700] Kita nak pastikan, kita buat 10 iklan baru.

[00:04:54.000 – 00:04:55.240] 100 iklan baru.

[00:04:55.740 – 00:04:56.240] Haa, yang ni.

[00:04:57.040 – 00:04:57.700] Sekejap, mana tadi?

[00:04:57.780 – 00:04:58.280] Haa, ni guys.

[00:04:58.480 – 00:05:00.000] Haa, ni dia punya slide dia.

[00:05:00.940 – 00:05:01.600] Tak jumpa pula.

[00:05:02.060 – 00:05:04.000] Sebab, memang ramai yang pemalas.

[00:05:04.260 – 00:05:08.560] Sebenarnya macam ni, bila awak dah power buat iklan, awak akan jadi malas.

[00:05:08.720 – 00:05:09.420] Malas nak buat apa?

[00:05:09.680 – 00:05:10.820] Malas nak buat iklan baru.

[00:05:10.920 – 00:05:11.440] Haa, ni tengok ni.

[00:05:12.080 – 00:05:14.200] Ini adalah example vertical scale up.

[00:05:14.440 – 00:05:15.700] Typical marketer pemalas.

[00:05:15.940 – 00:05:18.060] Yang kononnya dah power sangat, nak stock buat iklan.

[00:05:18.060 – 00:05:20.420] Kononnya marketer ni hanyalah tekan refresh je

[00:05:20.420 – 00:05:21.800] Rupanya kerja marketer

[00:05:21.800 – 00:05:23.080] Kalau saya bagi jok skop eh

[00:05:23.080 – 00:05:24.880] Marketer equal content creator

[00:05:27.170 – 00:05:29.450] Marketer equal content creator

[00:05:29.450 – 00:05:30.950] Marketer bukannya setting guys

[00:05:30.950 – 00:05:33.110] Setting ni saya bagi tutorial

[00:05:33.110 – 00:05:34.190] Budak intern pun boleh buat

[00:05:34.190 – 00:05:37.090] Setting GMV Max lagi lah tak payah set

[00:05:37.090 – 00:05:38.790] Awak cue kan je

[00:05:38.790 – 00:05:43.030] So marketer sekarang dah semakin lama semakin pupus

[00:05:43.030 – 00:05:47.250] Sebenarnya yang layak jadi marketer adalah content creator

[00:05:47.250 – 00:05:48.270] Sebab tu kadang-kadang

[00:05:48.270 – 00:05:50.070] Awak tengok marketer, poyor

[00:05:50.070 – 00:05:51.930] Dia kata dia boleh buat sales sejuta, dua juta

[00:05:51.930 – 00:05:53.690] Masalahnya yang buat konten orang lain

[00:05:53.690 – 00:05:56.230] Bila suruh dia tekan gambar lain, tak jadi pula

[00:05:56.230 – 00:05:58.270] Sebab tu yang mahal bukan marketer

[00:05:58.270 – 00:05:59.950] Bukan skill technical tekan-tekan tu

[00:05:59.950 – 00:06:01.870] Yang mahal adalah content creator

[00:06:01.870 – 00:06:03.590] So kalau content creator

[00:06:03.590 – 00:06:05.950] Boleh convert jadi ilmu technical run ads

[00:06:05.950 – 00:06:07.870] Boleh pandai analisis data pula

[00:06:07.870 – 00:06:08.750] Boom, checkmate

[00:06:08.750 – 00:06:11.130] Awak adalah future marketer yang power

[00:06:11.130 – 00:06:13.350] So, vertical scale up ni adalah

[00:06:13.350 – 00:06:15.590] Jalan pintas ramai orang bila dah power

[00:06:15.590 – 00:06:18.330] Dan ini menyebabkan dia sentiasa gagal

[00:06:18.330 – 00:06:21.130] Cara nak betul skill iklan adalah horizontal

[00:06:21.130 – 00:06:23.690] Nak spend seribu, buat sepuluh iklan

[00:06:24.330 – 00:06:27.950] Sepuluh iklan berbeza, beza, beza, beza, beza

[00:06:27.950 – 00:06:29.670] Beza kreatif, beza gambar

[00:06:29.670 – 00:06:32.230] Contoh eh, ada orang tanya saya

[00:06:32.230 – 00:06:34.590] Tuan, gambar mana yang perform?

[00:06:34.830 – 00:06:36.450] Dia buat dua poster

[00:06:36.450 – 00:06:39.130] Okay, poster ni

[00:06:39.810 – 00:06:40.990] Bentuk dia macam ni

[00:06:40.990 – 00:06:42.410] Bentuk dia macam ni

[00:06:42.410 – 00:06:43.510] Beza dia colour

[00:06:44.260 – 00:06:46.050] Ni biru, ni merah.

[00:06:47.810 – 00:06:48.910] Awak rasa macam ni?

[00:06:49.570 – 00:06:51.930] Ini iklan yang sama ke iklan yang berbeza?

[00:06:52.330 – 00:06:54.070] Ini iklan yang sama.

[00:06:54.370 – 00:06:55.290] Ini kerja pemalas.

[00:06:55.890 – 00:06:58.910] Bila saya kata iklan berbeza, totally different.

[00:06:59.710 – 00:07:02.130] Gambar, colour, angle, semua lain guys.

[00:07:02.230 – 00:07:02.990] Itu baru betul testing.

[00:07:03.390 – 00:07:05.150] Ini ada orang, oh saya tukar hook.

[00:07:05.790 – 00:07:06.910] Saya tukar colour.

[00:07:07.510 – 00:07:08.930] Saya tukar ayat kat atas.

[00:07:09.090 – 00:07:09.830] Itu bukan testing.

[00:07:10.570 – 00:07:12.950] Itu namanya awak pemalas sekadar duplicate iklan.

[00:07:12.950 – 00:07:13.690] Ni saya cakap

[00:07:14.250 – 00:07:15.450] Bila awak buat iklan

[00:07:15.450 – 00:07:17.190] Buat berbeza-beza

[00:07:17.190 – 00:07:18.050] Betul-betul beza

[00:07:18.050 – 00:07:19.430] So that duit awak tak terbakar

[00:07:19.430 – 00:07:20.710] Sebab kalau awak tukar

[00:07:20.710 – 00:07:21.390] Minimal sangat

[00:07:21.390 – 00:07:23.050] Sekadar 20-30% beza

[00:07:23.050 – 00:07:24.450] Macam mana awak nak dapat result lain

[00:07:24.450 – 00:07:25.770] So that's why

[00:07:25.770 – 00:07:26.370] Contoh eh

[00:07:26.370 – 00:07:27.890] Saya shoot dengan talent A

[00:07:27.890 – 00:07:28.970] Saya dapat 5 video

[00:07:28.970 – 00:07:29.910] Next pula

[00:07:29.910 – 00:07:30.810] Saya shoot dengan talent B

[00:07:30.810 – 00:07:32.210] Saya nak split test juga

[00:07:32.210 – 00:07:33.870] Tanpa talent punca tak perform

[00:07:34.550 – 00:07:35.650] Lepas tu saya shoot pula

[00:07:35.650 – 00:07:36.610] Dekat scene berbeza

[00:07:36.610 – 00:07:37.790] Topik beza

[00:07:37.790 – 00:07:39.130] Angle beza

[00:07:39.130 – 00:07:40.630] Saya pakai DSLR

[00:07:40.630 – 00:07:41.250] Saya tak perform

[00:07:41.250 – 00:07:42.390] Saya pakai kamera phone pula

[00:07:43.150 – 00:07:44.650] Maksudnya, bila kita kata testing

[00:07:44.650 – 00:07:47.250] Awak kena test semua dan semua kena unik

[00:07:47.250 – 00:07:49.470] Ada pula yang copywriting malas

[00:07:49.470 – 00:07:50.850] Dia buat copywriting sama

[00:07:50.850 – 00:07:52.810] Contoh, copywriting iklan ni apa guys?

[00:07:52.890 – 00:07:53.670] Ni, copywriting iklan

[00:07:54.990 – 00:07:55.630] Yang ni

[00:07:57.910 – 00:07:59.250] Copywriting iklan contoh macam ni

[00:07:59.250 – 00:08:01.110] Ni, yang atas ni

[00:08:01.110 – 00:08:01.990] Contoh tengok

[00:08:01.990 – 00:08:04.470] Ada yang malas, dia buat copywriting iklan sama

[00:08:04.470 – 00:08:06.370] So, bila dia buat copywriting iklan sama

[00:08:06.370 – 00:08:08.470] Apa yang berlaku, iklan tu tak unik

[00:08:08.990 – 00:08:10.250] Iklan tak nampak unik guys

[00:08:10.250 – 00:08:11.610] Dia sama je

[00:08:11.610 – 00:08:13.810] Sebelum ni aku memang jenis solat celup-celup

[00:08:13.810 – 00:08:15.850] So bagi dia, oh ni winning ni

[00:08:15.850 – 00:08:16.410] Ni winning

[00:08:16.410 – 00:08:18.950] So dia tukar gambar, dia maintain copywriting

[00:08:18.950 – 00:08:19.530] Salah

[00:08:19.530 – 00:08:22.590] Dia gambar dengan copywriting ni

[00:08:22.590 – 00:08:23.570] Dia adalah satu chemistry

[00:08:23.570 – 00:08:25.810] Contoh gambar awak, awak buat gambar lain

[00:08:25.810 – 00:08:26.830] Copywriting kena tukar

[00:08:26.830 – 00:08:28.170] Contoh macam ni, buku ni

[00:08:28.170 – 00:08:30.370] Saat roh di sepadan barzah

[00:08:30.370 – 00:08:32.870] Norni, Norni, you boleh dengar tak?

[00:08:33.230 – 00:08:35.030] Aku terdengar suara seorang perempuan

[00:08:35.030 – 00:08:36.230] Sayup-sayup di telinga

[00:08:36.230 – 00:08:37.050] Siapakah itu?

[00:08:38.690 – 00:08:40.570] Memang mantap guys dia punya copywriting

[00:08:40.570 – 00:08:42.390] Tengok iklan macam ni pun

[00:08:42.390 – 00:08:43.490] Dah rasa nak beli buku ni

[00:08:43.490 – 00:08:43.790] Macam

[00:08:43.790 – 00:08:44.690] Lain macam eh

[00:08:44.690 – 00:08:46.410] Sebab tu penangan copywriting ni pun

[00:08:46.410 – 00:08:47.030] Awak jangan main-main

[00:08:47.030 – 00:08:49.250] Janganlah pula awak pergi kat CikGBT

[00:08:49.250 – 00:08:50.650] Lepas tu dapatkan jawapan

[00:08:50.650 – 00:08:51.370] Lepas tu awak rasa macam

[00:08:51.370 – 00:08:52.390] Oh, confirm jadi lah ni

[00:08:52.390 – 00:08:52.930] Syirik tu

[00:08:52.930 – 00:08:53.490] Syirkin

[00:08:53.490 – 00:08:56.310] Awak jangan ingat jawapan CikGBT tu betul

[00:08:56.310 – 00:08:58.530] Boleh jadi CikGBT pun tengah game awak

[00:08:59.210 – 00:09:00.250] So that's why

[00:09:00.250 – 00:09:01.730] Awak kena test semua

[00:09:01.730 – 00:09:03.130] Test gambar

[00:09:03.130 – 00:09:04.450] Test copywriting

[00:09:05.270 – 00:09:06.310] Test video

[00:09:06.310 – 00:09:07.710] Test cara edit

[00:09:07.710 – 00:09:08.750] Ni satu lagi masalah

[00:09:08.750 – 00:09:09.970] Kita ambil video editing

[00:09:10.990 – 00:09:12.410] Ada yang edit video

[00:09:12.410 – 00:09:14.430] Dia tak unik

[00:09:15.190 – 00:09:15.870] Contoh eh

[00:09:15.870 – 00:09:16.310] Saya ambil eh

[00:09:16.310 – 00:09:17.610] Saya play satu video ni

[00:09:17.610 – 00:09:18.890] Kita tengok video ni

[00:09:18.890 – 00:09:19.730] Jom kita play jap

[00:09:19.730 – 00:09:23.560] Saya nak share sikit

[00:09:23.560 – 00:09:25.300] Tentang hasil satu produk ni

[00:09:25.300 – 00:09:26.500] Yang akan bantu ibu saya

[00:09:26.500 – 00:09:27.500] Yang hampir buta

[00:09:27.500 – 00:09:28.800] Ibu saya ni

[00:09:28.800 – 00:09:30.720] Umur dia baru 45 tahun

[00:09:30.720 – 00:09:32.160] Hari-hari mengadu

[00:09:32.160 – 00:09:33.940] Mata rasa berpasir dan kabur

[00:09:33.940 – 00:09:35.280] Nak buat kerja rumah

[00:09:35.280 – 00:09:36.900] Nak mengaji pun tak berapa nampak

[00:09:36.900 – 00:09:37.980] Saya ada perasan

[00:09:37.980 – 00:09:38.940] Mata ibu saya ni

[00:09:38.940 – 00:09:40.480] Macam ada lapisan warna putih

[00:09:40.480 – 00:09:42.160] Ni gambar mata ibu saya dulu

[00:09:42.160 – 00:09:43.800] Ya, kalau nak tahu

[00:09:43.800 – 00:09:45.940] Inilah yang kita panggil selaput mata

[00:09:45.940 – 00:09:47.520] Selaput mata ni

[00:09:47.520 – 00:09:48.660] Kalau tak dirawat

[00:09:48.660 – 00:09:49.940] Akan jadi makin teruk

[00:09:49.940 – 00:09:51.080] Makin tebal

[00:09:51.080 – 00:09:53.120] Mata pula akan jadi makin kabur

[00:09:53.120 – 00:09:54.460] Dan yang paling takut sekali

[00:09:54.460 – 00:09:55.440] Boleh jadi buta

[00:09:55.440 – 00:09:56.520] Haa, nampak?

[00:09:56.980 – 00:09:59.040] Dia, video ni convert gila

[00:09:59.040 – 00:10:00.120] Tak tahu convert ke tak ni

[00:10:00.120 – 00:10:00.580] Tengok di sini

[00:10:02.300 – 00:10:04.080] 11.4K comment

[00:10:04.080 – 00:10:06.040] 1.8 juta view

[00:10:06.040 – 00:10:06.760] Guys

[00:10:06.760 – 00:10:08.740] Ini bukan video biasa-biasa

[00:10:08.740 – 00:10:10.200] Ini bukan winning ads

[00:10:10.200 – 00:10:11.100] Ini adalah

[00:10:11.100 – 00:10:13.080] Super Winning Ads

[00:10:13.740 – 00:10:14.300] Tetapi

[00:10:14.300 – 00:10:15.880] Alamak tak pakai mic pula dah

[00:10:15.880 – 00:10:16.980] Tetapi

[00:10:16.980 – 00:10:18.120] Apa yang berlaku

[00:10:18.120 – 00:10:19.700] Ini bukan video biasa tau

[00:10:19.700 – 00:10:20.940] Ini dah jadi Super Winning Ads

[00:10:20.940 – 00:10:21.200] Tengok

[00:10:21.200 – 00:10:23.060] 1.4k komen

[00:10:23.060 – 00:10:25.520] 1.8 juta view

[00:10:25.520 – 00:10:26.600] Cuma kadang-kadang

[00:10:26.600 – 00:10:28.040] Ada pula marketer

[00:10:28.040 – 00:10:30.040] Yang tak sub dengan editing yang sama

[00:10:30.040 – 00:10:31.740] Editing pun akan expired

[00:10:31.740 – 00:10:32.460] Saya nak tanya awak

[00:10:32.460 – 00:10:33.840] Mana akan expired dulu

[00:10:33.840 – 00:10:36.100] Gaya penyampaian ke isi kandungan

[00:10:36.100 – 00:10:37.360] Ni gaya penyampaian

[00:10:37.360 – 00:10:38.880] Dia buat gaya penyampaian macam mana

[00:10:38.880 – 00:10:39.800] Jom kita try sekali lagi

[00:10:39.800 – 00:10:42.640] Saya pun pergi bawa ibu saya jumpa doktor

[00:10:42.640 – 00:10:44.640] Dan doktor kata kena buat operation

[00:10:44.640 – 00:10:45.960] Ibu saya ni

[00:10:45.960 – 00:10:48.000] Nampak? Dia buat gaya penyampaian

[00:10:48.000 – 00:10:49.140] Macam style macam ni

[00:10:49.760 – 00:10:51.500] Dan bila benda ni berlaku

[00:10:51.500 – 00:10:52.880] Jadi apa yang dia buat

[00:10:52.880 – 00:10:55.420] Dia akan ulang sampai lah

[00:10:55.420 – 00:10:56.960] Gaya penyampaian ni dah expired

[00:10:56.960 – 00:10:58.640] Lepas tu bila kita kata kat dia

[00:10:58.640 – 00:11:00.840] Tak boleh tau video sekarang macam ni dah tak perform

[00:11:00.840 – 00:11:01.680] Dia tak nak tukar

[00:11:02.260 – 00:11:04.960] Dia macam bercinta dengan result lama

[00:11:04.960 – 00:11:06.520] So ini pun satu masalah juga

[00:11:06.520 – 00:11:09.180] Awak jangan ingat style macam tu je jadi

[00:11:09.180 – 00:11:10.180] Awak kena tukar gaya

[00:11:10.180 – 00:11:11.760] Ada yang voiceover

[00:11:11.760 – 00:11:13.780] Ada yang video UGC

[00:11:13.780 – 00:11:15.920] Ada pula video nampak talent

[00:11:15.920 – 00:11:17.900] Ada pula video nampak tangan je

[00:11:17.900 – 00:11:19.240] Sebab tu

[00:11:19.240 – 00:11:21.320] Last lah saya nak akhiri tutorial ni

[00:11:21.320 – 00:11:23.500] Dengan satu masalah manusia

[00:11:23.500 – 00:11:24.440] Manusia ni

[00:11:24.440 – 00:11:26.820] Ada tiga jenis

[00:11:26.820 – 00:11:28.580] Situasilah isu

[00:11:28.580 – 00:11:28.960] J

[00:11:28.960 – 00:11:29.900] M

[00:11:29.900 – 00:11:30.440] E

[00:11:30.440 – 00:11:31.820] Ada orang

[00:11:31.820 – 00:11:32.560] Ada marketer

[00:11:32.560 – 00:11:33.420] Ada boss

[00:11:33.420 – 00:11:34.220] Ni masalah manusia

[00:11:34.220 – 00:11:35.440] Dia masalah dia jahil

[00:11:36.600 – 00:11:37.840] Jahil takde ilmu

[00:11:37.840 – 00:11:40.240] So takde ilmu ni senang, boleh educate

[00:11:40.240 – 00:11:42.400] Dengan syarat dia tak bodoh sombong lah

[00:11:42.400 – 00:11:43.980] Dia kena rendahkan ego dia

[00:11:43.980 – 00:11:46.440] So jahil kita boleh educate

[00:11:47.840 – 00:11:50.060] Katakanlah dia M, malas

[00:11:50.060 – 00:11:52.780] Malas ni guys, awak kena nampakkan risk and reward

[00:11:52.780 – 00:11:54.460] Syurga dan neraka

[00:11:54.460 – 00:11:56.480] Ada setengah orang, team kita

[00:11:56.480 – 00:11:59.200] Dia dapat reward tapi tak tahu risiko

[00:11:59.200 – 00:12:01.860] Tak tahu bila nak kena termination later, warning later

[00:12:01.860 – 00:12:03.340] Kita kena nampakkan juga risiko

[00:12:03.340 – 00:12:06.860] Ada pula orang yang isu dia bukannya jahil, bukannya malas

[00:12:06.860 – 00:12:08.560] Tapi ego

[00:12:08.560 – 00:12:09.880] Haa ego

[00:12:09.880 – 00:12:10.480] Saya nak tanya awak

[00:12:10.480 – 00:12:12.940] Antara satu dua tiga masalah ni

[00:12:12.940 – 00:12:15.200] Mana satu isu yang paling besar

[00:12:15.200 – 00:12:17.640] Jahil ke malas ke ego

[00:12:18.300 – 00:12:20.880] Yang lagi besar yang saya dah train

[00:12:20.880 – 00:12:22.620] Dekat 400 orang

[00:12:22.620 – 00:12:24.960] Staff yang saya dah hire sepanjang saya buat bisnes ni

[00:12:24.960 – 00:12:26.600] Saya lagi struggle

[00:12:26.600 – 00:12:28.120] Nak ajar orang yang mana

[00:12:28.120 – 00:12:29.400] Yang jahil ke yang malas

[00:12:29.400 – 00:12:30.200] Ego

[00:12:30.200 – 00:12:31.780] Ego paling struggle guys

[00:12:31.780 – 00:12:33.160] Sebab dia ni power sangat

[00:12:33.160 – 00:12:35.160] Power sangat sampai tak dengar cakap

[00:12:35.740 – 00:12:36.960] So bila ego ni

[00:12:36.960 – 00:12:37.960] Awak kena bagi proof

[00:12:39.720 – 00:12:40.380] Itu je

[00:12:40.380 – 00:12:41.300] Sebab kalau malas

[00:12:41.300 – 00:12:42.200] Awak boleh motivate dia

[00:12:43.920 – 00:12:44.940] Tapi kalau ego

[00:12:44.940 – 00:12:45.400] Macam mana

[00:12:46.020 – 00:12:47.760] Adakah dia sanggup dropkan ego dia

[00:12:47.760 – 00:12:48.920] Untuk ikut cara baru

[00:12:48.920 – 00:12:50.820] Lagi-lagi orang marketer yang power kan

[00:12:50.820 – 00:12:52.100] Dia dah tahu benda ni semua kan

[00:12:52.100 – 00:12:53.080] Lepas tu dia tak nak tukar

[00:12:53.080 – 00:12:53.960] Dia kata ok je

[00:12:53.960 – 00:12:54.680] Ok je sama ni

[00:12:54.680 – 00:12:55.160] Elok orang

[00:12:55.160 – 00:12:56.140] Ni masalah produk ni

[00:12:56.140 – 00:12:57.760] Ni masalah space ni

[00:12:58.420 – 00:12:59.620] So itu sahaja guys

[00:12:59.620 – 00:13:01.660] Untuk modul yang ini

[00:13:01.660 – 00:13:03.080] Dan Alhamdulillah

[00:13:03.080 – 00:13:04.080] Kita telah menghabiskan

[00:13:04.080 – 00:13:04.780] Jom kita recap balik

[00:13:04.780 – 00:13:06.920] Kita telah belajar blueprint

[00:13:07.820 – 00:13:09.720] Magic number ads campaign

[00:13:09.720 – 00:13:11.700] Yang mana daripada awal tadi tutorial

[00:13:11.700 – 00:13:12.980] Saya dah share tentang introduction

[00:13:12.980 – 00:13:15.340] Split test, scale up dan scale down

[00:13:15.340 – 00:13:16.540] Masa dan budget

[00:13:16.540 – 00:13:19.240] Simulation ads, saya dah share macam mana kita nak capai

[00:13:19.240 – 00:13:21.540] Sale 100 ribu ataupun sale 100 juta

[00:13:21.540 – 00:13:22.920] Rupanya formula dia sama je

[00:13:22.920 – 00:13:25.520] Saya dah share apakah benchmark iklan WhatsApp

[00:13:25.520 – 00:13:27.160] Macam mana nak optimise iklan WhatsApp

[00:13:27.160 – 00:13:29.660] Saya dah share apakah benchmark iklan website

[00:13:29.660 – 00:13:30.680] Macam mana nak optimise

[00:13:30.680 – 00:13:32.600] Saya dah share juga local ads

[00:13:32.600 – 00:13:34.020] Tarik ke kedai lokal

[00:13:34.020 – 00:13:35.020] Macam mana nak optimise

[00:13:35.020 – 00:13:37.200] Dan juga snowball strategy

[00:13:37.200 – 00:13:38.740] Mindset creative X

[00:13:38.740 – 00:13:39.800] Lama membebel kat sini

[00:13:39.800 – 00:13:40.400] Tak maaf lah eh

[00:13:40.400 – 00:13:42.240] Tapi saya harap dengan panduan ni

[00:13:42.240 – 00:13:44.860] Awak dah jadi boss yang ada strategy

[00:13:44.860 – 00:13:46.580] Tak perlu power technical sangat guys

[00:13:46.580 – 00:13:47.960] Cukup dengan numbers ni pun

[00:13:47.960 – 00:13:49.240] At least awak dah ada benchmark

[00:13:49.240 – 00:13:49.900] Ada KPI

[00:13:49.900 – 00:13:52.760] Jumpa dalam modul yang seterusnya

[00:13:52.760 – 00:13:53.640] Zas