Chapter 4 Website Ads Part 2
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[00:00:00–00:00:01] Dan, macam mana nak optimise?

[00:00:02–00:00:06] Persoalan sekarang ni sebenarnya, katakanlah ini adalah benchmark awak.

[00:00:06–00:00:09] Tiba-tiba data ni tak cantik guys. Cuba tengok balik data ni.

[00:00:10–00:00:11] Tiba-tiba data ni tak cantik.

[00:00:11–00:00:14] Bayangkan data ni tiba-tiba larilah ke laut kah? [semak: uncertain words]

[00:00:14–00:00:17] So, macam mana awak nak optimise data iklan yang tak lawan ni?

[00:00:17–00:00:18] So, let's go. Jom kita buat.

[00:00:19–00:00:21] First kali yang akan lari adalah apa? [semak: uncertain words]

[00:00:22–00:00:24] Luaran ni. Macam biasa guys.

[00:00:24–00:00:27] Luaran iklan ni biasanya tak ramai yang akan dapat 4%. [semak: number or amount]

[00:00:27–00:00:30] Ada yang dapat 3%, 2% [semak: uncertain words, number or amount]

[00:00:30–00:00:32] So sama je jawapan dia

[00:00:32–00:00:35] Kalau luaran iklan CTR all drop [semak: uncertain words]

[00:00:35–00:00:38] Betulkan balik awak punya hook 3 second [semak: number or amount]

[00:00:38–00:00:41] Hook 3 second awak tu check balik betul ke tak betul [semak: number or amount]

[00:00:41–00:00:43] Kalau dalaman iklan pula tak ok [semak: uncertain words]

[00:00:43–00:00:44] CTR link

[00:00:44–00:00:46] Check balik awak punya offer

[00:00:46–00:00:48] Ni awak dah belajar tadi

[00:00:48–00:00:49] Katakanlah

[00:00:50–00:00:52] Ramai yang hangat-hangat teh ayam ni [semak: uncertain words]

[00:00:52–00:00:53] Bounce rate awak ni

[00:00:53–00:00:55] Katakanlah lebih tinggi daripada

[00:00:55–00:00:57] 25% [semak: number or amount]

[00:00:57–00:00:59] Sepatutnya negatif 25% [semak: uncertain words, number or amount]

[00:00:59–00:01:02] Tiba-tiba website awak negatif 50% [semak: number or amount]

[00:01:02–00:01:05] Orang yang melantun keluar banyak sangat [semak: uncertain words]

[00:01:05–00:01:08] Ini petanda website slow [semak: uncertain words]

[00:01:08–00:01:13] Ya, kadang-kadang ni punca dia adalah website awak slow [semak: uncertain words]

[00:01:13–00:01:16] Bila website slow, dia akan menghasilkan bounce rate yang tinggi

[00:01:16–00:01:18] Senang macam inilah

[00:01:18–00:01:21] Siapa yang sanggup tunggu 5 second untuk website loading [semak: number or amount]

[00:01:21–00:01:22] Tak sanggup kan?

[00:01:22–00:01:22] So semua orang akan keluar

[00:01:22–00:01:24] So itu salah satu punca

[00:01:24–00:01:26] Dan kenapa closing rate drop?

[00:01:26–00:01:28] kat sini pula [semak: uncertain words]

[00:01:28–00:01:29] saya tengok [semak: uncertain words]

[00:01:29–00:01:30] yang masuk banyak tuan

[00:01:30–00:01:32] tapi tak close lah

[00:01:32–00:01:32] macam mana eh

[00:01:32–00:01:34] tak close close lah [semak: uncertain words]

[00:01:34–00:01:35] so kat sini ada dua jawapan

[00:01:35–00:01:37] dia ada dua kemungkinan [semak: uncertain words]

[00:01:37–00:01:38] pertama sekali adalah

[00:01:39–00:01:40] website awak

[00:01:40–00:01:43] ataupun kita biasa guna sales page [semak: uncertain words]

[00:01:43–00:01:44] sales page ni adalah

[00:01:44–00:01:46] website yang panjang-panjang tu

[00:01:46–00:01:48] yang kita buat ikut-ikut flow tu [semak: uncertain words]

[00:01:48–00:01:49] sales page awak ni

[00:01:49–00:01:51] tak convert

[00:01:51–00:01:53] dia tak cukup sifat lah

[00:01:53–00:01:55] dia mungkin tak cukup sifat

[00:01:55–00:01:57] Apa safe space yang cukup sifat [semak: uncertain words]

[00:01:57–00:01:59] Ni contoh safe space yang cukup sifat [semak: uncertain words]

[00:01:59–00:02:01] Saya tunjukkan terus

[00:02:01–00:02:02] Sifat safe space sebenar

[00:02:03–00:02:05] Sebab ada setengah orang

[00:02:05–00:02:05] Bila dia buat

[00:02:05–00:02:07] Dia macam

[00:02:07–00:02:09] Website tu ala kadar

[00:02:09–00:02:10] Ala kadar sangat

[00:02:10–00:02:13] So apakah contoh website yang bagus [semak: uncertain words]

[00:02:13–00:02:14] Kalau awak nak buat website

[00:02:14–00:02:15] Ni saya tunjukkan terus

[00:02:15–00:02:18] Mana saya punya slide ni guys [semak: uncertain words]

[00:02:18–00:02:19] Slide pula hilang

[00:02:19–00:02:20] Haa ada pun [semak: uncertain words]

[00:02:20–00:02:24] Slide website yang bagus

[00:02:24–00:02:25] Dia ada elemen-elemen

[00:02:25–00:02:28] Dan ini adalah semua elemen yang patut ada dalam website

[00:02:28–00:02:30] Semua sekali ada [semak: uncertain words]

[00:02:30–00:02:31] Boleh tengok

[00:02:31–00:02:32] Ni guys [semak: uncertain words]

[00:02:34–00:02:34] Nampak

[00:02:35–00:02:37] Website ni kena ada kalau boleh

[00:02:37–00:02:38] Ada 13 elemen [semak: uncertain words, number or amount]

[00:02:38–00:02:40] Adakah wajib masukkan semua

[00:02:40–00:02:42] Tak wajib masukkan semua [semak: uncertain words]

[00:02:42–00:02:49] Kita start dengan hook, problem, solution, credential, benefit, social proof, offer, guarantee, scarcity, CTA, warning, reminder, FAQ [semak: uncertain words]

[00:02:49–00:02:51] Ini ada dalam panduan SEC

[00:02:51–00:02:53] Kalau awak belum beli panduan SEC boleh beli

[00:02:53–00:02:54] Harga sama je

[00:02:54–00:02:57] Ok, so yang ni ada cara dia [semak: uncertain words]

[00:02:57–00:03:00] Maksudnya website ni kita nak buat dia ada seni dia [semak: uncertain words]

[00:03:00–00:03:03] Bila website awak berjaya menaikkan value

[00:03:04–00:03:05] Mengurangkan risiko

[00:03:05–00:03:08] Maka dia dapat menyambut customer yang berminat

[00:03:08–00:03:11] Bila customer yang betul dapat disambut

[00:03:12–00:03:14] Awak punya closing rate boleh naik

[00:03:14–00:03:16] Kalau tak perform mungkin 2%, 3% [semak: number or amount]

[00:03:16–00:03:18] Tapi kalau perform 8% [semak: number or amount]

[00:03:18–00:03:19] Itu adalah sebab yang pertama

[00:03:19–00:03:21] Sebab yang kedua

[00:03:21–00:03:23] Kenapa tak convert?

[00:03:23–00:03:25] Sebab yang kedua adalah

[00:03:25–00:03:27] Dia sama macam WhatsApp tadi [semak: uncertain words]

[00:03:27–00:03:28] Clickbait

[00:03:30–00:03:32] Versus clickbuy [semak: uncertain words]

[00:03:32–00:03:33] Memang ada guys

[00:03:33–00:03:35] Orang yang buat iklan

[00:03:35–00:03:37] Iklan pula tak cukup sifat

[00:03:38–00:03:40] Dua benda tak cukup sifat kat sini

[00:03:40–00:03:42] Satu website tak cukup sifat

[00:03:42–00:03:43] Maksudnya website tak convert

[00:03:43–00:03:45] Satu lagi iklan pula tak cukup sifat

[00:03:45–00:03:47] Data yang lain semua cantik

[00:03:47–00:03:49] Rupanya iklan clickbait

[00:03:49–00:03:50] Dia tak clickbuy

[00:03:50–00:03:51] Iklan yang clickbuy ni

[00:03:51–00:03:52] Macam kita cakap tadi

[00:03:52–00:03:54] Dia kena cukup sifat [semak: uncertain words]

[00:03:54–00:03:55] Sifat dari sudut apa?

[00:03:55–00:03:57] Dari sudut isi kandungan dia

[00:03:58–00:03:59] Kalau iklan awak

[00:03:59–00:04:00] Contohnya surface sangat

[00:04:00–00:04:01] Pendek sangat

[00:04:01–00:04:03] Tak ada offer

[00:04:03–00:04:04] Tak ada harga

[00:04:04–00:04:05] Tak ada testimoni

[00:04:05–00:04:07] Tak ada pula elemen trust

[00:04:07–00:04:08] Macam mana customer nak convert?

[00:04:08–00:04:09] Sebab tu iklan

[00:04:09–00:04:12] Tak kisahlah gambar ke video ke copywriting

[00:04:12–00:04:13] Dia kena ada elemen-elemen ni

[00:04:13–00:04:14] Especially trust

[00:04:14–00:04:15] Harga

[00:04:15–00:04:17] Bila iklan awak tak ada harga

[00:04:17–00:04:19] Tak ada bukti testimoni

[00:04:19–00:04:20] Tak ada USP

[00:04:20–00:04:21] Macam mana orang

[00:04:21–00:04:24] nak membeli, maka website [semak: uncertain words]

[00:04:24–00:04:26] kena buat kerja banyak. Bila

[00:04:26–00:04:27] website kena buat kerja banyak,

[00:04:27–00:04:30] dia jadi tak convert lah. Kita nak kalau boleh

[00:04:30–00:04:32] orang tu tengok iklan [semak: uncertain words]

[00:04:32–00:04:33] je dah rasa nak beli.

[00:04:33–00:04:35] Yes. Tengok iklan je

[00:04:35–00:04:37] bila masa website lagi dah rasa nak beli [semak: uncertain words]

[00:04:37–00:04:39] so website tinggal menyambut je. [semak: uncertain words]

[00:04:40–00:04:41] So kalau orang tanya saya, Tuan, untuk

[00:04:41–00:04:43] kempen iklan ke website ni, mana

[00:04:43–00:04:46] satu yang penting sebenarnya? Iklan ke website

[00:04:46–00:04:47] jawapan saya simple. 80-20 [semak: number or amount]

[00:04:48–00:04:49] 80% adalah [semak: uncertain words, number or amount]

[00:04:49–00:04:51] iklan 20% je [semak: number or amount]

[00:04:51–00:04:53] website. Ibaratnya, kalau

[00:04:53–00:04:56] iklan padu, website sampah pun

[00:04:56–00:04:57] tak apa guys. Macam tu.

[00:04:57–00:04:59] Kalau website awak macam sekadar

[00:04:59–00:05:01] Google Form ke apa pun orang boleh

[00:05:01–00:05:03] bayar. Sebab dia dah beli dekat iklan.

[00:05:04–00:05:05] Tapi tak adalah menidakkan juga [semak: uncertain words]

[00:05:05–00:05:07] website pun tak bolehlah loading slow. [semak: uncertain words]

[00:05:07–00:05:09] Tak bolehlah buat silly-silly mistake.

[00:05:09–00:05:11] Sebelum tu, check balik. So, ini [semak: uncertain words]

[00:05:11–00:05:13] adalah panduan untuk iklan

[00:05:13–00:05:15] website. Kita jumpa dalam video

[00:05:15–00:05:17] yang seterusnya untuk melengkapkan kefahaman

[00:05:17–00:05:19] tentang magic number

[00:05:19–00:05:20] iklan

[00:05:20–00:05:21] Zas [semak: uncertain words]