Chapter 4 Website Ads Part 2
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f94c
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:01.540] Dan, macam mana nak optimise?

[00:00:02.040 – 00:00:06.640] Persoalan sekarang ni sebenarnya, katakanlah ini adalah benchmark awak.

[00:00:06.960 – 00:00:09.580] Tiba-tiba data ni tak cantik guys. Cuba tengok balik data ni.

[00:00:10.000 – 00:00:11.120] Tiba-tiba data ni tak cantik.

[00:00:11.460 – 00:00:14.080] Bayangkan data ni tiba-tiba larilah ke laut kah?

[00:00:14.440 – 00:00:17.460] So, macam mana awak nak optimise data iklan yang tak lawan ni?

[00:00:17.560 – 00:00:18.840] So, let's go. Jom kita buat.

[00:00:19.140 – 00:00:21.740] First kali yang akan lari adalah apa?

[00:00:22.780 – 00:00:24.480] Luaran ni. Macam biasa guys.

[00:00:24.880 – 00:00:27.880] Luaran iklan ni biasanya tak ramai yang akan dapat 4%.

[00:00:27.880 – 00:00:30.920] Ada yang dapat 3%, 2%

[00:00:30.920 – 00:00:32.720] So sama je jawapan dia

[00:00:32.720 – 00:00:35.500] Kalau luaran iklan CTR all drop

[00:00:35.500 – 00:00:38.020] Betulkan balik awak punya hook 3 second

[00:00:38.020 – 00:00:41.480] Hook 3 second awak tu check balik betul ke tak betul

[00:00:41.480 – 00:00:43.840] Kalau dalaman iklan pula tak ok

[00:00:43.840 – 00:00:44.580] CTR link

[00:00:44.580 – 00:00:46.880] Check balik awak punya offer

[00:00:46.880 – 00:00:48.020] Ni awak dah belajar tadi

[00:00:48.960 – 00:00:49.600] Katakanlah

[00:00:50.380 – 00:00:52.500] Ramai yang hangat-hangat teh ayam ni

[00:00:52.500 – 00:00:53.980] Bounce rate awak ni

[00:00:53.980 – 00:00:55.980] Katakanlah lebih tinggi daripada

[00:00:55.980 – 00:00:57.700] 25%

[00:00:57.700 – 00:00:59.800] Sepatutnya negatif 25%

[00:00:59.800 – 00:01:02.520] Tiba-tiba website awak negatif 50%

[00:01:02.520 – 00:01:05.260] Orang yang melantun keluar banyak sangat

[00:01:05.260 – 00:01:08.900] Ini petanda website slow

[00:01:08.900 – 00:01:13.360] Ya, kadang-kadang ni punca dia adalah website awak slow

[00:01:13.360 – 00:01:16.940] Bila website slow, dia akan menghasilkan bounce rate yang tinggi

[00:01:16.940 – 00:01:18.020] Senang macam inilah

[00:01:18.020 – 00:01:21.340] Siapa yang sanggup tunggu 5 second untuk website loading

[00:01:21.340 – 00:01:22.000] Tak sanggup kan?

[00:01:22.140 – 00:01:22.840] So semua orang akan keluar

[00:01:22.840 – 00:01:24.500] So itu salah satu punca

[00:01:24.500 – 00:01:26.520] Dan kenapa closing rate drop?

[00:01:26.520 – 00:01:28.000] kat sini pula

[00:01:28.000 – 00:01:29.400] saya tengok

[00:01:29.400 – 00:01:30.920] yang masuk banyak tuan

[00:01:30.920 – 00:01:32.000] tapi tak close lah

[00:01:32.000 – 00:01:32.960] macam mana eh

[00:01:32.960 – 00:01:34.020] tak close close lah

[00:01:34.020 – 00:01:35.620] so kat sini ada dua jawapan

[00:01:35.620 – 00:01:37.040] dia ada dua kemungkinan

[00:01:37.040 – 00:01:38.760] pertama sekali adalah

[00:01:39.840 – 00:01:40.820] website awak

[00:01:40.820 – 00:01:43.100] ataupun kita biasa guna sales page

[00:01:43.100 – 00:01:44.440] sales page ni adalah

[00:01:44.440 – 00:01:46.280] website yang panjang-panjang tu

[00:01:46.280 – 00:01:48.080] yang kita buat ikut-ikut flow tu

[00:01:48.080 – 00:01:49.600] sales page awak ni

[00:01:49.600 – 00:01:51.180] tak convert

[00:01:51.180 – 00:01:53.260] dia tak cukup sifat lah

[00:01:53.260 – 00:01:55.600] dia mungkin tak cukup sifat

[00:01:55.600 – 00:01:57.560] Apa safe space yang cukup sifat

[00:01:57.560 – 00:01:59.820] Ni contoh safe space yang cukup sifat

[00:01:59.820 – 00:02:01.160] Saya tunjukkan terus

[00:02:01.160 – 00:02:02.720] Sifat safe space sebenar

[00:02:03.800 – 00:02:05.000] Sebab ada setengah orang

[00:02:05.000 – 00:02:05.740] Bila dia buat

[00:02:05.740 – 00:02:07.080] Dia macam

[00:02:07.720 – 00:02:09.300] Website tu ala kadar

[00:02:09.300 – 00:02:10.780] Ala kadar sangat

[00:02:10.780 – 00:02:13.100] So apakah contoh website yang bagus

[00:02:13.100 – 00:02:14.260] Kalau awak nak buat website

[00:02:14.260 – 00:02:15.180] Ni saya tunjukkan terus

[00:02:15.180 – 00:02:18.140] Mana saya punya slide ni guys

[00:02:18.140 – 00:02:19.820] Slide pula hilang

[00:02:19.820 – 00:02:20.540] Haa ada pun

[00:02:20.540 – 00:02:24.140] Slide website yang bagus

[00:02:24.140 – 00:02:25.400] Dia ada elemen-elemen

[00:02:25.400 – 00:02:28.880] Dan ini adalah semua elemen yang patut ada dalam website

[00:02:28.880 – 00:02:30.140] Semua sekali ada

[00:02:30.140 – 00:02:31.440] Boleh tengok

[00:02:31.440 – 00:02:32.460] Ni guys

[00:02:34.120 – 00:02:34.680] Nampak

[00:02:35.440 – 00:02:37.120] Website ni kena ada kalau boleh

[00:02:37.120 – 00:02:38.340] Ada 13 elemen

[00:02:38.340 – 00:02:40.040] Adakah wajib masukkan semua

[00:02:40.040 – 00:02:42.240] Tak wajib masukkan semua

[00:02:42.240 – 00:02:49.220] Kita start dengan hook, problem, solution, credential, benefit, social proof, offer, guarantee, scarcity, CTA, warning, reminder, FAQ

[00:02:49.220 – 00:02:51.000] Ini ada dalam panduan SEC

[00:02:51.000 – 00:02:53.400] Kalau awak belum beli panduan SEC boleh beli

[00:02:53.400 – 00:02:54.160] Harga sama je

[00:02:54.160 – 00:02:57.280] Ok, so yang ni ada cara dia

[00:02:57.280 – 00:03:00.300] Maksudnya website ni kita nak buat dia ada seni dia

[00:03:00.300 – 00:03:03.520] Bila website awak berjaya menaikkan value

[00:03:04.460 – 00:03:05.700] Mengurangkan risiko

[00:03:05.700 – 00:03:08.800] Maka dia dapat menyambut customer yang berminat

[00:03:08.800 – 00:03:11.600] Bila customer yang betul dapat disambut

[00:03:12.280 – 00:03:14.120] Awak punya closing rate boleh naik

[00:03:14.120 – 00:03:16.600] Kalau tak perform mungkin 2%, 3%

[00:03:16.600 – 00:03:18.060] Tapi kalau perform 8%

[00:03:18.060 – 00:03:19.460] Itu adalah sebab yang pertama

[00:03:19.460 – 00:03:21.180] Sebab yang kedua

[00:03:21.180 – 00:03:23.040] Kenapa tak convert?

[00:03:23.040 – 00:03:25.160] Sebab yang kedua adalah

[00:03:25.160 – 00:03:27.660] Dia sama macam WhatsApp tadi

[00:03:27.660 – 00:03:28.820] Clickbait

[00:03:30.720 – 00:03:32.040] Versus clickbuy

[00:03:32.040 – 00:03:33.900] Memang ada guys

[00:03:33.900 – 00:03:35.760] Orang yang buat iklan

[00:03:35.760 – 00:03:37.720] Iklan pula tak cukup sifat

[00:03:38.500 – 00:03:40.220] Dua benda tak cukup sifat kat sini

[00:03:40.220 – 00:03:42.200] Satu website tak cukup sifat

[00:03:42.200 – 00:03:43.680] Maksudnya website tak convert

[00:03:43.680 – 00:03:45.880] Satu lagi iklan pula tak cukup sifat

[00:03:45.880 – 00:03:47.580] Data yang lain semua cantik

[00:03:47.580 – 00:03:49.180] Rupanya iklan clickbait

[00:03:49.180 – 00:03:50.100] Dia tak clickbuy

[00:03:50.100 – 00:03:51.580] Iklan yang clickbuy ni

[00:03:51.580 – 00:03:52.640] Macam kita cakap tadi

[00:03:52.640 – 00:03:54.180] Dia kena cukup sifat

[00:03:54.180 – 00:03:55.520] Sifat dari sudut apa?

[00:03:55.780 – 00:03:57.360] Dari sudut isi kandungan dia

[00:03:58.100 – 00:03:59.280] Kalau iklan awak

[00:03:59.280 – 00:04:00.700] Contohnya surface sangat

[00:04:00.700 – 00:04:01.800] Pendek sangat

[00:04:01.800 – 00:04:03.120] Tak ada offer

[00:04:03.120 – 00:04:04.360] Tak ada harga

[00:04:04.360 – 00:04:05.560] Tak ada testimoni

[00:04:05.560 – 00:04:07.380] Tak ada pula elemen trust

[00:04:07.380 – 00:04:08.700] Macam mana customer nak convert?

[00:04:08.840 – 00:04:09.700] Sebab tu iklan

[00:04:09.700 – 00:04:12.360] Tak kisahlah gambar ke video ke copywriting

[00:04:12.360 – 00:04:13.720] Dia kena ada elemen-elemen ni

[00:04:13.720 – 00:04:14.640] Especially trust

[00:04:14.640 – 00:04:15.660] Harga

[00:04:15.660 – 00:04:17.920] Bila iklan awak tak ada harga

[00:04:17.920 – 00:04:19.480] Tak ada bukti testimoni

[00:04:19.480 – 00:04:20.440] Tak ada USP

[00:04:20.440 – 00:04:21.700] Macam mana orang

[00:04:21.700 – 00:04:24.300] nak membeli, maka website

[00:04:24.300 – 00:04:26.140] kena buat kerja banyak. Bila

[00:04:26.140 – 00:04:27.400] website kena buat kerja banyak,

[00:04:27.860 – 00:04:30.260] dia jadi tak convert lah. Kita nak kalau boleh

[00:04:30.260 – 00:04:32.240] orang tu tengok iklan

[00:04:32.240 – 00:04:33.580] je dah rasa nak beli.

[00:04:33.980 – 00:04:35.940] Yes. Tengok iklan je

[00:04:35.940 – 00:04:37.740] bila masa website lagi dah rasa nak beli

[00:04:37.740 – 00:04:39.580] so website tinggal menyambut je.

[00:04:40.000 – 00:04:41.880] So kalau orang tanya saya, Tuan, untuk

[00:04:41.880 – 00:04:43.980] kempen iklan ke website ni, mana

[00:04:43.980 – 00:04:46.040] satu yang penting sebenarnya? Iklan ke website

[00:04:46.040 – 00:04:47.580] jawapan saya simple. 80-20

[00:04:48.200 – 00:04:49.940] 80% adalah

[00:04:49.940 – 00:04:51.980] iklan 20% je

[00:04:51.980 – 00:04:53.860] website. Ibaratnya, kalau

[00:04:53.860 – 00:04:56.040] iklan padu, website sampah pun

[00:04:56.040 – 00:04:57.480] tak apa guys. Macam tu.

[00:04:57.960 – 00:04:59.860] Kalau website awak macam sekadar

[00:04:59.860 – 00:05:01.860] Google Form ke apa pun orang boleh

[00:05:01.860 – 00:05:03.680] bayar. Sebab dia dah beli dekat iklan.

[00:05:04.260 – 00:05:05.900] Tapi tak adalah menidakkan juga

[00:05:05.900 – 00:05:07.640] website pun tak bolehlah loading slow.

[00:05:07.980 – 00:05:09.560] Tak bolehlah buat silly-silly mistake.

[00:05:09.760 – 00:05:11.760] Sebelum tu, check balik. So, ini

[00:05:11.760 – 00:05:13.860] adalah panduan untuk iklan

[00:05:13.860 – 00:05:15.680] website. Kita jumpa dalam video

[00:05:15.680 – 00:05:17.740] yang seterusnya untuk melengkapkan kefahaman

[00:05:17.740 – 00:05:19.720] tentang magic number

[00:05:19.720 – 00:05:20.580] iklan

[00:05:20.580 – 00:05:21.700] Zas