Chapter 4 Website Ads Part 1 Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:07] Website Ads. Bila buat iklan ni guys, iklan WhatsApp lain, iklan website lain, benchmark dia berbeza. [semak: uncertain words] [00:00:07–00:00:14] Kalau dalam video tadi saya dah share tentang website, eh sorry, WhatsApp punya ads, sekarang ni saya nak tunjuk pula website ads. [semak: uncertain words] [00:00:14–00:00:22] Apakah cara nak optimise dan benchmark data. So, siapa boleh screenshot dalam walaupun tutorial ni, tutorial, awak kena screenshot takut terlupa. [00:00:23–00:00:27] Okay, jom saya tunjukkan awak apakah benchmark untuk iklan website. [semak: uncertain words] [00:00:27–00:00:29] Ok iklan website ni lain sikit [semak: uncertain words] [00:00:29–00:00:30] Dia mahal sikit [semak: uncertain words] [00:00:30–00:00:32] So yang ni guys [00:00:32–00:00:33] 3, 2, 1 [semak: number or amount] [00:00:34–00:00:35] Walah [semak: uncertain words] [00:00:35–00:00:36] Inilah dia [00:00:36–00:00:38] Benchmark iklan website [00:00:38–00:00:39] Awak kena tahu [00:00:39–00:00:40] Kenapa Merta [semak: uncertain words] [00:00:40–00:00:42] Buat iklan website ni mahal [00:00:42–00:00:42] Kenapa? [00:00:43–00:00:45] Kenapa dia tak buat iklan website ni [00:00:45–00:00:47] Sama harga dengan iklan WhatsApp [00:00:47–00:00:48] Sebab [00:00:48–00:00:50] Audience lebih berkualiti [semak: uncertain words] [00:00:50–00:00:51] Bayangkan [00:00:51–00:00:52] Macam saya suruh awak bagi flyers [00:00:52–00:00:54] Saya suruh bagi flyers [00:00:54–00:00:55] Bagi-bagi flyers [00:00:55–00:00:56] Bagi flyers [00:00:56–00:00:57] Katalah ni flyers [00:00:58–00:00:59] Saya bagi flyers ni [semak: uncertain words] [00:00:59–00:01:00] Dekat kawasan flat [00:01:00–00:01:01] Assalamualaikum bang [00:01:01–00:01:03] Nak beli tak produk saya bang [semak: uncertain words] [00:01:03–00:01:06] Kalau saya di area kawasan flat [semak: uncertain words] [00:01:06–00:01:06] Bagi flyers [00:01:06–00:01:07] Mungkin murah lah [semak: uncertain words] [00:01:07–00:01:09] Sebab orang mungkin tak berkualiti [00:01:09–00:01:11] Tapi kalau saya nak kena bagi flyers [00:01:11–00:01:12] Dekat area kondominium [00:01:12–00:01:14] Yang nak masuk pun [00:01:14–00:01:14] Guard tanya 10 kali [semak: uncertain words, number or amount] [00:01:14–00:01:16] Mestilah saya nak adakan flyers ni [semak: uncertain words] [00:01:16–00:01:17] Saya charge mahal [00:01:17–00:01:19] Sama macam Facebook [00:01:19–00:01:20] Sama macam Meta [00:01:20–00:01:23] Dia orang akan charge lebih mahal [semak: uncertain words] [00:01:23–00:01:25] Bila nak run iklan website [00:01:25–00:01:27] Sebab iklan website ni [00:01:27–00:01:29] By default, dia lebih berkualiti [00:01:29–00:01:30] Berapa mahal awak tanya saya? [00:01:31–00:01:32] 3 kali ganda [semak: number or amount] [00:01:32–00:01:34] Daripada iklan WhatsApp [00:01:34–00:01:36] Serious shit, jom tengok ni [00:01:37–00:01:37] CPM [00:01:38–00:01:40] Harga iklan berapa guys? [00:01:40–00:01:42] Kalau iklan WhatsApp tadi, CPM [00:01:42–00:01:45] Kalau awak perasan, RM10, yang ni RM30 [semak: number or amount] [00:01:45–00:01:47] Maksudnya, untuk 1000 orang [semak: number or amount] [00:01:47–00:01:49] Tengok iklan je [00:01:49–00:01:51] Ni baru tengok iklan, belum beli lagi [semak: uncertain words] [00:01:51–00:01:52] Harga RM30 [semak: number or amount] [00:01:52–00:01:54] Yang ni, ini iklan WhatsApp [00:01:54–00:01:56] Iklan WhatsApp baru RM10 [semak: number or amount] [00:01:56–00:01:57] Untuk seribu orang tengok [00:01:57–00:01:59] So dia lebih mahal [semak: uncertain words] [00:01:59–00:02:00] Okay next [semak: uncertain words] [00:02:00–00:02:02] Walaupun dia lebih mahal [00:02:02–00:02:04] Dia lebih berkualiti lah [00:02:04–00:02:05] Nanti dia akan cover line balik lagi ke belakang [semak: uncertain words] [00:02:05–00:02:07] Okay next CTR All [semak: uncertain words] [00:02:07–00:02:08] CTR All ni adalah [00:02:09–00:02:11] Berapa peratus yang tekan [00:02:11–00:02:13] Apa-apa pada iklan [00:02:13–00:02:14] CTR All kita dah belajar tadi [00:02:14–00:02:16] Dia adalah luaran iklan [semak: uncertain words] [00:02:16–00:02:17] Seksi ke seksa [00:02:17–00:02:19] Contoh awak tengok awak cun datang [semak: uncertain words] [00:02:19–00:02:20] Uy yo [semak: uncertain words] [00:02:20–00:02:22] Itu luaran [00:02:22–00:02:23] Dalaman [00:02:23–00:02:25] Ya bang nak apa [semak: uncertain words] [00:02:25–00:02:26] eh, pondan pula dah, nampak [semak: uncertain words] [00:02:26–00:02:29] ada iklan yang luaran seksi [semak: uncertain words] [00:02:29–00:02:30] dalaman meragukan [00:02:30–00:02:33] ada pula iklan yang luaran [00:02:33–00:02:34] seksa, bosan [00:02:34–00:02:36] tapi sekali awak tengok iklan tu [00:02:36–00:02:38] peh, padu mat [semak: uncertain words] [00:02:38–00:02:40] rupanya dalaman dia sangat meyakinkan [00:02:40–00:02:42] apa yang kita nak buat adalah [00:02:42–00:02:45] luaran seksi, dalaman meyakinkan [00:02:45–00:02:47] barulah orang ter-stop scroll [00:02:47–00:02:48] dan klik link [00:02:48–00:02:51] so, CTRL adalah [00:02:51–00:02:53] peratusan orang yang ter-stop scroll [00:02:53–00:02:54] ni luaran iklan [semak: uncertain words] [00:02:54–00:02:56] Benchmark dia sama guys [00:02:56–00:02:57] 4% [semak: uncertain words, number or amount] [00:02:57–00:02:59] Tapi untuk CTR link [00:02:59–00:02:59] Lain sikit [semak: uncertain words] [00:02:59–00:03:01] Benchmark CTR link [00:03:01–00:03:02] Dalaman iklan [00:03:02–00:03:04] Kalau awak boleh tengok hati dia ni [00:03:04–00:03:05] Dalaman dia ni macam mana [00:03:05–00:03:06] Dia adalah [00:03:06–00:03:07] 2% [semak: number or amount] [00:03:07–00:03:08] Benchmark dia [00:03:08–00:03:10] 2% [semak: number or amount] [00:03:10–00:03:11] Kalau iklan WhatsApp tadi [00:03:11–00:03:12] Kita tengok iklan WhatsApp dia lain sikit [00:03:12–00:03:14] Dia iklan WhatsApp lebih rendah [00:03:14–00:03:16] Dalam 0.5% [semak: number or amount] [00:03:16–00:03:17] 1% pun dah cukup bagus [semak: number or amount] [00:03:17–00:03:17] Kenapa? [00:03:18–00:03:19] Kenapa iklan WhatsApp lagi rendah [00:03:19–00:03:21] Daripada iklan website [00:03:21–00:03:23] Sebab ini audience yang tak berkualiti [00:03:23–00:03:24] Dia macam broad sangat [00:03:24–00:03:26] bila audience yang broad [semak: uncertain words] [00:03:26–00:03:27] dia belum tentu nak membeli [semak: uncertain words] [00:03:27–00:03:29] manakala iklan website pula [00:03:29–00:03:31] Facebook memang dah detect [semak: uncertain words] [00:03:31–00:03:32] meta memang dah detect [00:03:32–00:03:34] orang ni pernah buat purchase [00:03:34–00:03:35] dia pernah beli [00:03:35–00:03:37] disebabkan dia pernah beli [00:03:37–00:03:39] ada pixel tracking dah berlaku [00:03:39–00:03:40] maka dia charge harga triple [00:03:40–00:03:42] sebab dah ada purchasing behavior [semak: uncertain words] [00:03:42–00:03:45] so that's why lah kita letak [00:03:45–00:03:47] target benchmark CTRL link yang lebih tinggi [semak: uncertain words] [00:03:47–00:03:47] 2% [semak: number or amount] [00:03:48–00:03:50] berapakah pula cost per click [semak: uncertain words] [00:03:50–00:03:52] untuk satu orang click link website tu [00:03:52–00:03:54] Biasanya RM1.50 [semak: number or amount] [00:03:54–00:03:56] Dan berapa pula [00:03:56–00:03:57] Cost per landing page view [semak: uncertain words] [00:03:57–00:03:57] Dalam RM2 [semak: number or amount] [00:03:57–00:03:59] Ini berlaku juga [00:03:59–00:04:00] Bounce rate [semak: uncertain words] [00:04:00–00:04:01] Sekejap lagi saya buat simulation [00:04:01–00:04:03] Saya buat kat sanalah simulation [00:04:03–00:04:03] Sekejap lagi saya buat [00:04:03–00:04:04] Tunjukkan awak [00:04:04–00:04:05] Apakah itu bounce rate [00:04:05–00:04:07] Dan juga apakah [00:04:07–00:04:08] Cost per purchase standard [semak: uncertain words] [00:04:08–00:04:09] Adalah RM30 ke bawah [semak: number or amount] [00:04:09–00:04:11] RM24-R20 ni adalah [semak: number or amount] [00:04:11–00:04:13] Contoh standard yang perform [semak: uncertain words] [00:04:13–00:04:13] So jom [00:04:13–00:04:14] Kita [00:04:14–00:04:15] Design kat sana [semak: uncertain words] [00:04:17–00:04:18] Cara macam mana [00:04:18–00:04:19] Kita nak [00:04:19–00:04:20] Kira [00:04:20–00:04:21] Benchmark yang betul [00:04:21–00:04:23] Ok, so sekarang ni saya buat balik CPM [semak: uncertain words] [00:04:23–00:04:27] Saya buat CPM [semak: uncertain words] [00:04:27–00:04:32] So CPM iklan website standard adalah RM30 [semak: uncertain words, number or amount] [00:04:32–00:04:35] Betul tak? RM30 untuk 1000 view [semak: uncertain words, number or amount] [00:04:36–00:04:38] Dan kemudian kita ada apa lagi guys? [00:04:39–00:04:39] Benda yang sama juga eh [semak: uncertain words] [00:04:39–00:04:41] Kita ada CTRL [00:04:42–00:04:45] Kita ada CTRL [00:04:45–00:04:49] Kita ada CPC [semak: uncertain words] [00:04:52–00:04:53] CPLPV [00:04:53–00:04:55] Dan kita ada [semak: uncertain words] [00:04:56–00:04:56] CPP [00:04:57–00:04:59] Okay, jom kita go through one by one [semak: uncertain words] [00:05:00–00:05:01] CPM, harga iklan [00:05:01–00:05:03] Standard memang tak lari [semak: uncertain words] [00:05:03–00:05:05] RM30, katakanlah awak [semak: number or amount] [00:05:05–00:05:06] Spend kat sini [00:05:09–00:05:10] RM300 [semak: number or amount] [00:05:10–00:05:10] RM300 [semak: uncertain words, number or amount] [00:05:10–00:05:13] Untuk ads, so berapa banyak view yang awak dapat [semak: uncertain words] [00:05:13–00:05:15] Awak akan dapat [00:05:15–00:05:16] RM10,000 lah view, betul tak [semak: number or amount] [00:05:16–00:05:18] Sebab RM30 [semak: uncertain words, number or amount] [00:05:18–00:05:19] RM10 adalah [semak: number or amount] [00:05:19–00:05:22] RM1,000. So RM300 adalah [semak: uncertain words, number or amount] [00:05:22–00:05:24] RM10,000 view. [semak: number or amount] [00:05:25–00:05:26] Okay, next. CTR All. [semak: uncertain words] [00:05:27–00:05:29] CTR All pula [00:05:29–00:05:30] benchmark yang bagus 4%. [semak: uncertain words, number or amount] [00:05:30–00:05:33] So kita target lah kat sini 4%. [semak: number or amount] [00:05:33–00:05:35] Katakanlah awak dapat lebih perform. [00:05:35–00:05:36] Awak tak dapat 4%. [semak: number or amount] [00:05:36–00:05:38] Awak dapat 6%. Yahoo! [semak: number or amount] [00:05:39–00:05:41] 6% orang yang ter-stop [semak: uncertain words, number or amount] [00:05:41–00:05:42] scroll maksudnya [00:05:42–00:05:44] 600 orang. [semak: number or amount] [00:05:45–00:05:46] 600 orang lah. [semak: number or amount] [00:05:46–00:05:48] ni view ataupun orang lah [semak: uncertain words] [00:05:48–00:05:49] senang cerita [00:05:49–00:05:50] untuk bagi awak faham [semak: uncertain words] [00:05:50–00:05:51] tapi kalau orang [00:05:51–00:05:52] sebenarnya kita kena tengok [00:05:52–00:05:53] unik [00:05:53–00:05:53] tapi takpelah [00:05:53–00:05:54] saya nak bagi awak senang faham [00:05:54–00:05:55] anggap lah ni orang [00:05:55–00:05:56] ok [semak: uncertain words] [00:05:56–00:05:57] view ni [00:05:58–00:05:59] daripada 10,000 [semak: number or amount] [00:05:59–00:06:00] adalah dalam sekitar [00:06:00–00:06:01] 600 orang [semak: number or amount] [00:06:01–00:06:03] yang ter-stop scroll [00:06:03–00:06:05] dan CTR link ni [00:06:05–00:06:06] kita nak half [00:06:06–00:06:06] betul tak? [00:06:06–00:06:07] kita nak half [00:06:07–00:06:08] so kita target 2% [semak: number or amount] [00:06:08–00:06:10] kalau whatsapp 1% [semak: number or amount] [00:06:10–00:06:12] ataupun 0.5% pun dah bagus [semak: number or amount] [00:06:12–00:06:13] yang ni website [00:06:13–00:06:15] so katakanlah kita nak half [00:06:15–00:06:19] Tapi awak dapat half pula daripada 6%, 3%. [semak: number or amount] [00:06:19–00:06:26] So, berapakah orang yang terklik link WhatsApp, website adalah sebanyak 300 orang. [semak: uncertain words, number or amount] [00:06:26–00:06:29] Ini untuk website awak, bukannya WhatsApp. [semak: uncertain words] [00:06:29–00:06:30] Beza eh, website. [semak: uncertain words] [00:06:31–00:06:33] Okay, next, CPC. [semak: uncertain words] [00:06:33–00:06:35] Awak dah boleh kira dah berapa CPC awak? [00:06:35–00:06:36] Cara dia senang. [00:06:36–00:06:42] Ambil RM300, bahagikan dengan 300 orang. [semak: number or amount] [00:06:42–00:06:45] Maka satu orang klik link [semak: uncertain words] [00:06:45–00:06:47] Awak akan dapat RM seringgit [semak: uncertain words] [00:06:47–00:06:48] Tahniah [00:06:49–00:06:52] Awak berjaya hasilkan kos iklan yang murah [semak: uncertain words] [00:06:52–00:06:53] Maksudnya [00:06:53–00:06:55] Untuk satu orang klik link [00:06:55–00:06:57] Website awak ni baru seringgit [00:06:57–00:06:58] Tetapi guys [00:06:58–00:07:00] Jangan tertipu [00:07:00–00:07:01] Sebab ada satu lagi benda [00:07:01–00:07:02] Ni [00:07:02–00:07:03] Sekejap saya tulis [00:07:03–00:07:04] CPC adalah [00:07:04–00:07:05] Kos per klik [semak: uncertain words] [00:07:07–00:07:08] Takut awak lupa [00:07:09–00:07:10] CPLPV [00:07:10–00:07:11] Alamak panjang sangat [00:07:11–00:07:11] Takpe takpe [00:07:11–00:07:12] Dia senang je sebenarnya [semak: uncertain words] [00:07:12–00:07:20] Cost per landing page view [semak: uncertain words] [00:07:20–00:07:25] Maksudnya, cost untuk satu orang masuk ke dalam website awak [00:07:25–00:07:28] Apakah cost untuk seorang masuk dalam website? [00:07:29–00:07:30] Beza tau [00:07:30–00:07:31] Ini klik link [semak: uncertain words] [00:07:31–00:07:33] Yang ni CPC ni klik link [00:07:33–00:07:34] Dia tak masuk website lagi [00:07:34–00:07:36] Tapi yang ni masuk website [00:07:36–00:07:39] Di sinilah berlakunya satu fenomena alam yang normal [semak: uncertain words] [00:07:39–00:07:41] Dinamakan sebagai [00:07:42–00:07:43] Bounce rate [semak: uncertain words] [00:07:43–00:07:46] Kalau dekat whatsapp ada bounce rate [semak: uncertain words] [00:07:46–00:07:48] Dekat website pun ada bounce rate [00:07:48–00:07:50] Berapakah bounce rate yang normal [00:07:50–00:07:52] Awak akan kehilangan 25% [semak: number or amount] [00:07:52–00:07:53] Audience awak [semak: uncertain words] [00:07:54–00:07:56] Maksudnya katakanlah 300 orang [semak: number or amount] [00:07:56–00:07:57] Cuba klik [00:07:57–00:07:59] Awak akan hilang sebanyak berapa [semak: uncertain words] [00:07:59–00:08:01] 30, 30, 75 [semak: uncertain words, number or amount] [00:08:01–00:08:03] Awak hilang 75 orang [semak: number or amount] [00:08:03–00:08:05] So yang betul-betul masuk dalam ni [00:08:05–00:08:06] Hanyalah sebanyak [00:08:06–00:08:10] 2, 2, 5 orang sahaja [semak: number or amount] [00:08:10–00:08:13] Lagi 75 orang hilang [semak: uncertain words, number or amount] [00:08:13–00:08:15] Pernah tak awak tengok orang nak masuk website [00:08:15–00:08:16] Lepas tu dia patah balik [00:08:16–00:08:17] Pernah tak nampak macam tu [00:08:17–00:08:19] Dia macam cuba nak masuk website [00:08:19–00:08:22] Tapi bila dia tekan je link website tu [00:08:22–00:08:24] Macam dia tekan back balik [00:08:24–00:08:25] Itu benda yang normal [00:08:25–00:08:28] Memang berlaku dalam dunia iklan website [00:08:28–00:08:31] So kita memang expect bouncing rate dalam sekitar negatif [semak: uncertain words] [00:08:31–00:08:33] 25% [semak: number or amount] [00:08:33–00:08:34] 25% orang akan hilang [semak: number or amount] [00:08:34–00:08:35] So, menyebabkan [00:08:35–00:08:37] Cost per landing page view [semak: uncertain words] [00:08:37–00:08:38] Iklan website awak akan naik [00:08:39–00:08:40] Nak tahu macam mana [00:08:40–00:08:41] Kita pun buat benda yang sama [semak: uncertain words] [00:08:41–00:08:42] Kita bahagikan [00:08:42–00:08:44] So, yang ni kita bahagi [00:08:44–00:08:46] So, kat sini kita ambillah [00:08:46–00:08:47] RM300 [semak: number or amount] [00:08:48–00:08:50] Bahagi dengan 225 [semak: number or amount] [00:08:50–00:08:51] Buka kereta jap [semak: uncertain words] [00:08:54–00:08:55] Phone tak ada [00:08:55–00:08:56] Buka kereta [00:08:56–00:08:57] Cuba kira jap [semak: uncertain words] [00:08:57–00:08:58] Cuba kira cost [00:09:00–00:09:00] RM300 [semak: number or amount] [00:09:02–00:09:03] Bahagi 225 orang [semak: number or amount] [00:09:03–00:09:04] Cuba kira jap [00:09:05–00:09:05] Berapa [00:09:05–00:09:07] Cost per landing page view [00:09:07–00:09:08] CPLPV [00:09:08–00:09:10] 300 bahagi [semak: number or amount] [00:09:11–00:09:11] 225 [semak: number or amount] [00:09:13–00:09:14] So kita akan dapat [00:09:16–00:09:19] Cost per landing page view kita naik kepada [semak: uncertain words] [00:09:19–00:09:20] 1.33 [semak: number or amount] [00:09:20–00:09:21] RM1.33 [semak: uncertain words, number or amount] [00:09:22–00:09:23] Nampak tak? [00:09:24–00:09:25] Benchmark dia kat sini guys [00:09:25–00:09:26] Sebenarnya bawah RM2 [semak: number or amount] [00:09:26–00:09:28] Kita nak target dekat sini [00:09:28–00:09:30] RM2 dan ke bawah [semak: number or amount] [00:09:30–00:09:31] Ini paling cantik [00:09:31–00:09:32] RM2 dan ke bawah [semak: number or amount] [00:09:33–00:09:33] Dan [00:09:33–00:09:34] CPP [00:09:35–00:09:36] CPP ni pula apa? [00:09:36–00:09:37] Cost per purchase [00:09:37–00:09:39] Saya rendahkan sikit eh [semak: uncertain words] [00:09:39–00:09:40] Bawah CPP sebenarnya ada satu lagi [semak: uncertain words] [00:09:40–00:09:42] CPP [00:09:42–00:09:43] CPP ni adalah [00:09:43–00:09:45] Cost per purchase [00:09:45–00:09:48] Cost per purchase [00:09:48–00:09:50] Untuk satu orang beli [00:09:50–00:09:51] Berapakah cost dia [00:09:52–00:09:55] Dan kebiasaannya ini bergantung kepada [semak: uncertain words] [00:09:55–00:09:56] CR [00:09:57–00:09:58] CR [00:09:58–00:09:59] CR ni apa? [semak: uncertain words] [00:09:59–00:09:59] Closing rate [00:09:59–00:10:01] Keberkesanan website awak [00:10:01–00:10:03] Ini cerita lain pula [00:10:03–00:10:05] Takpe yang ni awak boleh tengok panduan website nanti eh [00:10:05–00:10:09] So, closing rate website ni standard pukul rata 8%. [semak: uncertain words, number or amount] [00:10:09–00:10:13] Standard pukul rata 8% untuk website yang convert. [semak: number or amount] [00:10:13–00:10:18] Maksudnya, kalau ada 100 orang masuk website, 8 akan beli. [semak: number or amount] [00:10:19–00:10:21] So, dalam kes ni, berapa ramai masuk website? [00:10:21–00:10:24] Yang masuk website sebanyak 225 orang. [semak: number or amount] [00:10:24–00:10:25] Buka calculator? [00:10:26–00:10:30] 225 orang darab dengan 8% keberkesanan website kita. [semak: number or amount] [00:10:31–00:10:31] Berapa ramai yang terbeli? [00:10:32–00:10:35] 18 orang yang terbeli. [semak: uncertain words, number or amount] [00:10:35–00:10:36] Nampak tak kat situ [00:10:36–00:10:38] So, bila [semak: uncertain words] [00:10:38–00:10:40] Awak spend RM300 [semak: uncertain words, number or amount] [00:10:40–00:10:42] Awak bahagikan dengan [00:10:42–00:10:44] 18 orang yang beli [semak: number or amount] [00:10:44–00:10:46] Awak akan start dapat [00:10:46–00:10:47] CPP [00:10:47–00:10:48] Cost untuk satu pembelian [semak: uncertain words] [00:10:48–00:10:49] Cuba kira [00:10:49–00:10:50] Sekali lagi [00:10:50–00:10:51] RM300 [semak: number or amount] [00:10:51–00:10:53] Bahagi RM18 [semak: number or amount] [00:10:53–00:10:54] Berapa kita dapat? [semak: uncertain words] [00:10:56–00:10:56] RM16 [semak: number or amount] [00:10:56–00:10:58] RM70 [semak: uncertain words, number or amount] [00:10:59–00:10:59] Wallah [semak: uncertain words] [00:10:59–00:11:01] Inilah dia guys [00:11:01–00:11:02] Formula nak kira [00:11:02–00:11:04] Iklan website [00:11:04–00:11:05] Daripada atas sampai ke bawah [00:11:05–00:11:06] Ini adalah logik dia [semak: uncertain words] [00:11:06–00:11:07] Daripada harga iklan [00:11:07–00:11:09] Kepada luaran iklan [00:11:09–00:11:10] Kepada dalaman iklan [00:11:10–00:11:12] Kepada kos untuk satu orang klik link [00:11:12–00:11:14] Kos untuk satu orang masuk dalam website [00:11:14–00:11:17] Berapakah keberkesanan closing website dan juga CPP [semak: uncertain words]