Chapter 3 Whatsapp Ads Part 2
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[00:00:00–00:00:27] Optimisation. Apa nak buat bila iklan awak tak cantik? Apa nak buat? Contohnya, awak punya iklan awak tak perform sangat. CTRL awak bawah 4%. So, bila CTRL awak bawah 4%, awak kena betulkan apa kat sini? Kena betulkan first 3 second. Yang tu awak kena betulkan. First 3 saat awak tu yang biasanya gagal. [semak: uncertain words, number or amount]

[00:00:27–00:00:30] So dekat sini awak kena betulkan first 3 second [semak: number or amount]

[00:00:30–00:00:33] Sebab luaran iklan kita tak cukup seksi untuk buat dia stop

[00:00:34–00:00:37] Katakanlah awak punya CTR link pula yang problem [semak: uncertain words]

[00:00:37–00:00:40] Tak dapat atas daripada 0.5% [semak: number or amount]

[00:00:40–00:00:41] Apa yang awak nak kena betulkan

[00:00:41–00:00:45] Awak nak kena betulkan awak punya offer

[00:00:45–00:00:47] Maksudnya offer awak tak cukup seksi

[00:00:47–00:00:50] Kadang-kadang kita punya iklanlah lawa dah kat luar

[00:00:50–00:00:51] Tengok CTR all melambung

[00:00:51–00:00:54] Boom pergi 4%, 5%, 6% [semak: uncertain words, number or amount]

[00:00:54–00:00:55] Tapi bila offer tak menarik

[00:00:55–00:00:59] Orang tak tertarik nak tekan link WhatsApp ataupun link website [semak: uncertain words]

[00:01:00–00:01:00] CPC

[00:01:00–00:01:03] CPC mahal ni datang beri setiap RO, setiap link lah [semak: uncertain words]

[00:01:03–00:01:04] Okay, next [semak: uncertain words]

[00:01:04–00:01:05] Cost per leads [semak: uncertain words]

[00:01:06–00:01:08] Katakanlah cost per leads awak mahal

[00:01:08–00:01:09] Padahal CPC dah murah

[00:01:09–00:01:11] CPC murah, CPL mahal

[00:01:11–00:01:12] Apa nak betulkan kat sini?

[00:01:13–00:01:16] Awak kena betulkan balik ayat pretext awak

[00:01:17–00:01:18] Ayat pretext WhatsApp

[00:01:18–00:01:20] Tahu tak ayat pretext WhatsApp ni apa?

[00:01:21–00:01:22] Pretext

[00:01:23–00:01:24] Ataupun

[00:01:24–00:01:24] Nombor 2 [semak: uncertain words, number or amount]

[00:01:24–00:01:26] Mungkin awak punya

[00:01:26–00:01:27] Iklan awak clickbait

[00:01:27–00:01:29] Kena tukar daripada clickbait

[00:01:29–00:01:31] Jadi clickbuy

[00:01:31–00:01:32] Eh nampak tak [semak: uncertain words]

[00:01:32–00:01:33] Nampak

[00:01:33–00:01:34] Clickbuy

[00:01:34–00:01:36] Jom saya tunjuk contoh ayat pretext

[00:01:36–00:01:38] Yang hard sell [semak: uncertain words]

[00:01:38–00:01:39] Ni contoh yang tak bagus [semak: uncertain words]

[00:01:39–00:01:40] Ok cuba tengok sini [semak: uncertain words]

[00:01:43–00:01:44] Ayat pretext

[00:01:44–00:01:46] Ayat pretext ni bila awak first time kan

[00:01:46–00:01:47] Customer nak whatsapp awak

[00:01:47–00:01:50] Perasan tak customer dia akan send satu ayat

[00:01:50–00:01:51] Yang macam berminat

[00:01:51–00:01:52] Something-something

[00:01:52–00:01:54] Yang kita buat jadi template tu guys [semak: uncertain words]

[00:01:54–00:01:55] Itulah ayat pretext

[00:01:55–00:01:57] Dan dalam panduan SEC

[00:01:57–00:01:58] Kita ada ajar sebenarnya

[00:01:58–00:02:00] Cara macam mana nak buat ayat pretext yang betul

[00:02:00–00:02:02] Ayat pretextnya ada seni dia

[00:02:02–00:02:04] Kalau awak tersalah buat

[00:02:04–00:02:05] Dia akan terlampau hard sell

[00:02:05–00:02:06] Contoh

[00:02:06–00:02:06] Haa ni

[00:02:06–00:02:07] Ni dia

[00:02:07–00:02:08] Tengok

[00:02:08–00:02:10] Ni lah ayat pretext [semak: uncertain words]

[00:02:10–00:02:11] Contoh

[00:02:11–00:02:12] Awak tengok di sini

[00:02:12–00:02:13] Berminat susu kurma asli

[00:02:13–00:02:15] Berminat susu kurma asli

[00:02:15–00:02:16] Okay [semak: uncertain words]

[00:02:16–00:02:18] Ayat ni guys

[00:02:18–00:02:19] Dia general

[00:02:19–00:02:20] Dia bagus

[00:02:20–00:02:21] Ayat ni bagus

[00:02:21–00:02:23] dia tak hard sell sangat. Tapi [semak: uncertain words]

[00:02:23–00:02:25] kalau ayat macam ni, dapatkan

[00:02:25–00:02:27] package, combo, dua susu kotak

[00:02:27–00:02:29] boom, terlampau hard sell [semak: uncertain words]

[00:02:29–00:02:31] bila terlampau hard sell, customer nak tekan [semak: uncertain words]

[00:02:31–00:02:33] whatsapp pun, contoh ni

[00:02:33–00:02:34] saya punya phone, dia nak tekan macam

[00:02:34–00:02:36] aku nak ambil sebulu kotak ke? Tak [semak: uncertain words]

[00:02:36–00:02:39] tak jadi lah [semak: uncertain words]

[00:02:39–00:02:41] sebab apa? Ayat awak kat sini

[00:02:41–00:02:42] biasanya terlampau hard sell

[00:02:42–00:02:45] dan ada pula yang buat bila customer

[00:02:45–00:02:47] whatsapp kena isi form. That's why

[00:02:47–00:02:49] mindset iklan whatsapp ni

[00:02:49–00:02:50] dia bukannya pada iklan sahaja

[00:02:50–00:02:52] Sama juga sampai ke link [semak: uncertain words]

[00:02:52–00:02:54] Sampailah last kali [semak: uncertain words]

[00:02:54–00:02:56] Betul-betul dia tekan button send [semak: uncertain words]

[00:02:56–00:02:57] Baru jadi

[00:02:57–00:03:00] So kalau awak punya isu kat sini

[00:03:00–00:03:01] CPC cantik guys

[00:03:01–00:03:02] Kos per klik [semak: uncertain words]

[00:03:02–00:03:04] Kalau ikut cun melecun

[00:03:04–00:03:04] Dapat RM1 [semak: number or amount]

[00:03:04–00:03:06] Tapi CPL sebenar

[00:03:06–00:03:08] Actual kos per list mahal [semak: uncertain words]

[00:03:08–00:03:11] Melambung jadi RM5, RM10, RM20 [semak: number or amount]

[00:03:11–00:03:12] Check balik

[00:03:12–00:03:13] Kadang-kadang ayat pretext

[00:03:13–00:03:15] Ataupun boleh jadi

[00:03:15–00:03:17] Awak punya iklan ni klik bid [semak: uncertain words]

[00:03:17–00:03:19] Kita tak nak buat iklan klik bid

[00:03:19–00:03:20] Kita nak buat iklan klik buy [semak: uncertain words]

[00:03:20–00:03:25] Okay, jom saya tunjuk pula. Apa beza iklan yang clickbait dan juga clickbuy? [semak: uncertain words]

[00:03:26–00:03:32] Iklan clickbait ni, dia macam, awak tengok satu iklan, luaran cantik tapi dalaman menghampakan.

[00:03:32–00:03:39] Dia macam pancing-pancing lah. Sebab tu iklan ni guys, dia kena cukup elemen. [semak: uncertain words]

[00:03:39–00:03:41] Ni, elemen-elemen yang ada dalam iklan. Tengok. [semak: uncertain words]

[00:03:41–00:03:45] Kalau boleh kita nak guna formula CUTOA, ni pun kau cua. [semak: uncertain words]

[00:03:45–00:03:48] S-E-E-I-U-T-O-U-A.

[00:03:48–00:03:51] Bila iklan awak tak cukup elemen

[00:03:51–00:03:52] Contohnya iklan awak ni

[00:03:52–00:03:55] Awak dah ada situation dekat atas copywriting tu

[00:03:55–00:03:57] Ataupun dekat video tu dah ada situation

[00:03:57–00:03:58] Awak exaggerate

[00:03:58–00:04:01] Tapi awak terus berminat tekan link bio [semak: uncertain words]

[00:04:01–00:04:02] Berminat tekan button kat bawah

[00:04:02–00:04:04] Dia tak cukup elemen apa ni

[00:04:04–00:04:05] Ni yang banyak orang hilangkan [semak: uncertain words]

[00:04:05–00:04:07] USP tak ada

[00:04:07–00:04:10] Video tak sok sangat nak buat pendek

[00:04:10–00:04:11] Sampai tak ada USP

[00:04:11–00:04:12] Masalah tu

[00:04:12–00:04:13] Next

[00:04:13–00:04:15] Tak letak siapa yang sesuai

[00:04:15–00:04:17] So sesuai ke untuk aku

[00:04:17–00:04:18] Sesuai untuk mak ayah

[00:04:18–00:04:19] Yang ada anak [semak: uncertain words]

[00:04:19–00:04:21] Kita kena masukkan

[00:04:21–00:04:22] Siapa yang sesuai

[00:04:22–00:04:22] Untuk beli produk ni

[00:04:22–00:04:23] Trust

[00:04:24–00:04:25] Ada tak letak

[00:04:25–00:04:26] Testimoni dalam iklan

[00:04:26–00:04:27] Tak ada [semak: uncertain words]

[00:04:27–00:04:28] Masalah lah situ [semak: uncertain words]

[00:04:28–00:04:29] Dan offer

[00:04:29–00:04:30] Ada tak letak harga

[00:04:30–00:04:32] So bila awak buat iklan

[00:04:32–00:04:33] Yang

[00:04:33–00:04:34] Elemen

[00:04:34–00:04:34] Manis

[00:04:34–00:04:35] Pahit

[00:04:35–00:04:36] Pedas

[00:04:36–00:04:36] Cukup

[00:04:36–00:04:38] Orang tengok iklan je

[00:04:38–00:04:39] Dah rasa nak beli

[00:04:39–00:04:41] Ini pun kekenaan isu juga

[00:04:41–00:04:41] Kenapa

[00:04:41–00:04:43] Awak punya ni

[00:04:43–00:04:44] Problem

[00:04:44–00:04:46] Kau sepelit sebab awak mahal [semak: uncertain words]

[00:04:46–00:04:48] Sebab customer yang dah ter-stop scroll

[00:04:48–00:04:50] Yang dah klik link

[00:04:50–00:04:52] Tapi dia hangat-hangat teh ayam je [semak: uncertain words]

[00:04:52–00:04:53] Sebab dia tak ada rasa pun nak beli [semak: uncertain words]

[00:04:53–00:04:55] Dia cuba-cuba tekan je guys

[00:04:55–00:04:58] So, kita jumpa dalam panduan yang seterusnya

[00:04:58–00:05:02] Belajar pula benchmark video iklan ke website [semak: uncertain words]

[00:05:02–00:05:04] Yang ni ke WhatsApp [semak: uncertain words]

[00:05:04–00:05:05] Let's go