Chapter 3 Whatsapp Ads Part 2
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f94a
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:27.660] Optimisation. Apa nak buat bila iklan awak tak cantik? Apa nak buat? Contohnya, awak punya iklan awak tak perform sangat. CTRL awak bawah 4%. So, bila CTRL awak bawah 4%, awak kena betulkan apa kat sini? Kena betulkan first 3 second. Yang tu awak kena betulkan. First 3 saat awak tu yang biasanya gagal.

[00:00:27.660 – 00:00:30.420] So dekat sini awak kena betulkan first 3 second

[00:00:30.420 – 00:00:33.720] Sebab luaran iklan kita tak cukup seksi untuk buat dia stop

[00:00:34.920 – 00:00:37.760] Katakanlah awak punya CTR link pula yang problem

[00:00:37.760 – 00:00:40.580] Tak dapat atas daripada 0.5%

[00:00:40.580 – 00:00:41.880] Apa yang awak nak kena betulkan

[00:00:41.880 – 00:00:45.140] Awak nak kena betulkan awak punya offer

[00:00:45.140 – 00:00:47.820] Maksudnya offer awak tak cukup seksi

[00:00:47.820 – 00:00:50.320] Kadang-kadang kita punya iklanlah lawa dah kat luar

[00:00:50.320 – 00:00:51.780] Tengok CTR all melambung

[00:00:51.780 – 00:00:54.080] Boom pergi 4%, 5%, 6%

[00:00:54.080 – 00:00:55.600] Tapi bila offer tak menarik

[00:00:55.600 – 00:00:59.400] Orang tak tertarik nak tekan link WhatsApp ataupun link website

[00:01:00.360 – 00:01:00.960] CPC

[00:01:00.960 – 00:01:03.580] CPC mahal ni datang beri setiap RO, setiap link lah

[00:01:03.580 – 00:01:04.320] Okay, next

[00:01:04.320 – 00:01:05.260] Cost per leads

[00:01:06.280 – 00:01:08.000] Katakanlah cost per leads awak mahal

[00:01:08.000 – 00:01:09.880] Padahal CPC dah murah

[00:01:09.880 – 00:01:11.900] CPC murah, CPL mahal

[00:01:11.900 – 00:01:12.980] Apa nak betulkan kat sini?

[00:01:13.280 – 00:01:16.320] Awak kena betulkan balik ayat pretext awak

[00:01:17.440 – 00:01:18.960] Ayat pretext WhatsApp

[00:01:18.960 – 00:01:20.740] Tahu tak ayat pretext WhatsApp ni apa?

[00:01:21.860 – 00:01:22.460] Pretext

[00:01:23.360 – 00:01:24.040] Ataupun

[00:01:24.040 – 00:01:24.960] Nombor 2

[00:01:24.960 – 00:01:26.180] Mungkin awak punya

[00:01:26.180 – 00:01:27.780] Iklan awak clickbait

[00:01:27.780 – 00:01:29.920] Kena tukar daripada clickbait

[00:01:29.920 – 00:01:31.180] Jadi clickbuy

[00:01:31.180 – 00:01:32.120] Eh nampak tak

[00:01:32.860 – 00:01:33.540] Nampak

[00:01:33.540 – 00:01:34.280] Clickbuy

[00:01:34.280 – 00:01:36.620] Jom saya tunjuk contoh ayat pretext

[00:01:36.620 – 00:01:38.420] Yang hard sell

[00:01:38.420 – 00:01:39.580] Ni contoh yang tak bagus

[00:01:39.580 – 00:01:40.920] Ok cuba tengok sini

[00:01:43.280 – 00:01:44.320] Ayat pretext

[00:01:44.320 – 00:01:46.200] Ayat pretext ni bila awak first time kan

[00:01:46.200 – 00:01:47.340] Customer nak whatsapp awak

[00:01:47.340 – 00:01:50.320] Perasan tak customer dia akan send satu ayat

[00:01:50.320 – 00:01:51.880] Yang macam berminat

[00:01:51.880 – 00:01:52.740] Something-something

[00:01:52.740 – 00:01:54.240] Yang kita buat jadi template tu guys

[00:01:54.240 – 00:01:55.600] Itulah ayat pretext

[00:01:55.600 – 00:01:57.380] Dan dalam panduan SEC

[00:01:57.380 – 00:01:58.800] Kita ada ajar sebenarnya

[00:01:58.800 – 00:02:00.780] Cara macam mana nak buat ayat pretext yang betul

[00:02:00.780 – 00:02:02.540] Ayat pretextnya ada seni dia

[00:02:02.540 – 00:02:04.000] Kalau awak tersalah buat

[00:02:04.000 – 00:02:05.640] Dia akan terlampau hard sell

[00:02:05.640 – 00:02:06.620] Contoh

[00:02:06.620 – 00:02:06.980] Haa ni

[00:02:06.980 – 00:02:07.700] Ni dia

[00:02:07.700 – 00:02:08.120] Tengok

[00:02:08.760 – 00:02:10.180] Ni lah ayat pretext

[00:02:10.180 – 00:02:11.360] Contoh

[00:02:11.360 – 00:02:12.040] Awak tengok di sini

[00:02:12.040 – 00:02:13.700] Berminat susu kurma asli

[00:02:13.700 – 00:02:15.900] Berminat susu kurma asli

[00:02:15.900 – 00:02:16.780] Okay

[00:02:16.780 – 00:02:18.460] Ayat ni guys

[00:02:18.460 – 00:02:19.380] Dia general

[00:02:19.380 – 00:02:20.040] Dia bagus

[00:02:20.040 – 00:02:21.460] Ayat ni bagus

[00:02:21.460 – 00:02:23.420] dia tak hard sell sangat. Tapi

[00:02:23.420 – 00:02:25.660] kalau ayat macam ni, dapatkan

[00:02:25.660 – 00:02:27.480] package, combo, dua susu kotak

[00:02:27.480 – 00:02:29.180] boom, terlampau hard sell

[00:02:29.180 – 00:02:31.580] bila terlampau hard sell, customer nak tekan

[00:02:31.580 – 00:02:33.560] whatsapp pun, contoh ni

[00:02:33.560 – 00:02:34.900] saya punya phone, dia nak tekan macam

[00:02:34.900 – 00:02:36.940] aku nak ambil sebulu kotak ke? Tak

[00:02:36.940 – 00:02:39.100] tak jadi lah

[00:02:39.100 – 00:02:41.660] sebab apa? Ayat awak kat sini

[00:02:41.660 – 00:02:42.920] biasanya terlampau hard sell

[00:02:42.920 – 00:02:45.280] dan ada pula yang buat bila customer

[00:02:45.280 – 00:02:47.200] whatsapp kena isi form. That's why

[00:02:47.720 – 00:02:49.160] mindset iklan whatsapp ni

[00:02:49.160 – 00:02:50.980] dia bukannya pada iklan sahaja

[00:02:50.980 – 00:02:52.980] Sama juga sampai ke link

[00:02:52.980 – 00:02:54.260] Sampailah last kali

[00:02:54.260 – 00:02:56.040] Betul-betul dia tekan button send

[00:02:56.040 – 00:02:57.080] Baru jadi

[00:02:57.080 – 00:03:00.040] So kalau awak punya isu kat sini

[00:03:00.040 – 00:03:01.680] CPC cantik guys

[00:03:01.680 – 00:03:02.880] Kos per klik

[00:03:02.880 – 00:03:04.000] Kalau ikut cun melecun

[00:03:04.000 – 00:03:04.940] Dapat RM1

[00:03:04.940 – 00:03:06.680] Tapi CPL sebenar

[00:03:06.680 – 00:03:08.520] Actual kos per list mahal

[00:03:08.520 – 00:03:11.280] Melambung jadi RM5, RM10, RM20

[00:03:11.280 – 00:03:12.280] Check balik

[00:03:12.280 – 00:03:13.780] Kadang-kadang ayat pretext

[00:03:13.780 – 00:03:15.380] Ataupun boleh jadi

[00:03:15.380 – 00:03:17.720] Awak punya iklan ni klik bid

[00:03:17.720 – 00:03:19.080] Kita tak nak buat iklan klik bid

[00:03:19.080 – 00:03:20.880] Kita nak buat iklan klik buy

[00:03:20.880 – 00:03:25.200] Okay, jom saya tunjuk pula. Apa beza iklan yang clickbait dan juga clickbuy?

[00:03:26.500 – 00:03:32.060] Iklan clickbait ni, dia macam, awak tengok satu iklan, luaran cantik tapi dalaman menghampakan.

[00:03:32.200 – 00:03:39.100] Dia macam pancing-pancing lah. Sebab tu iklan ni guys, dia kena cukup elemen.

[00:03:39.220 – 00:03:41.240] Ni, elemen-elemen yang ada dalam iklan. Tengok.

[00:03:41.860 – 00:03:45.280] Kalau boleh kita nak guna formula CUTOA, ni pun kau cua.

[00:03:45.680 – 00:03:48.540] S-E-E-I-U-T-O-U-A.

[00:03:48.540 – 00:03:51.260] Bila iklan awak tak cukup elemen

[00:03:51.260 – 00:03:52.720] Contohnya iklan awak ni

[00:03:52.720 – 00:03:55.760] Awak dah ada situation dekat atas copywriting tu

[00:03:55.760 – 00:03:57.560] Ataupun dekat video tu dah ada situation

[00:03:57.560 – 00:03:58.300] Awak exaggerate

[00:03:58.300 – 00:04:01.400] Tapi awak terus berminat tekan link bio

[00:04:01.400 – 00:04:02.840] Berminat tekan button kat bawah

[00:04:02.840 – 00:04:04.400] Dia tak cukup elemen apa ni

[00:04:04.400 – 00:04:05.980] Ni yang banyak orang hilangkan

[00:04:05.980 – 00:04:07.440] USP tak ada

[00:04:07.440 – 00:04:10.420] Video tak sok sangat nak buat pendek

[00:04:10.420 – 00:04:11.840] Sampai tak ada USP

[00:04:11.840 – 00:04:12.680] Masalah tu

[00:04:12.680 – 00:04:13.540] Next

[00:04:13.540 – 00:04:15.600] Tak letak siapa yang sesuai

[00:04:15.600 – 00:04:17.080] So sesuai ke untuk aku

[00:04:17.080 – 00:04:18.780] Sesuai untuk mak ayah

[00:04:18.780 – 00:04:19.580] Yang ada anak

[00:04:19.580 – 00:04:21.440] Kita kena masukkan

[00:04:21.440 – 00:04:22.040] Siapa yang sesuai

[00:04:22.040 – 00:04:22.700] Untuk beli produk ni

[00:04:22.700 – 00:04:23.680] Trust

[00:04:24.480 – 00:04:25.820] Ada tak letak

[00:04:25.820 – 00:04:26.860] Testimoni dalam iklan

[00:04:26.860 – 00:04:27.340] Tak ada

[00:04:27.340 – 00:04:28.180] Masalah lah situ

[00:04:28.180 – 00:04:29.640] Dan offer

[00:04:29.640 – 00:04:30.960] Ada tak letak harga

[00:04:30.960 – 00:04:32.640] So bila awak buat iklan

[00:04:32.640 – 00:04:33.120] Yang

[00:04:33.120 – 00:04:34.120] Elemen

[00:04:34.120 – 00:04:34.940] Manis

[00:04:34.940 – 00:04:35.680] Pahit

[00:04:35.680 – 00:04:36.300] Pedas

[00:04:36.300 – 00:04:36.800] Cukup

[00:04:36.800 – 00:04:38.740] Orang tengok iklan je

[00:04:38.740 – 00:04:39.540] Dah rasa nak beli

[00:04:39.540 – 00:04:41.140] Ini pun kekenaan isu juga

[00:04:41.140 – 00:04:41.700] Kenapa

[00:04:41.700 – 00:04:43.100] Awak punya ni

[00:04:43.740 – 00:04:44.340] Problem

[00:04:44.340 – 00:04:46.160] Kau sepelit sebab awak mahal

[00:04:46.160 – 00:04:48.460] Sebab customer yang dah ter-stop scroll

[00:04:48.460 – 00:04:50.120] Yang dah klik link

[00:04:50.120 – 00:04:52.060] Tapi dia hangat-hangat teh ayam je

[00:04:52.060 – 00:04:53.800] Sebab dia tak ada rasa pun nak beli

[00:04:53.800 – 00:04:55.680] Dia cuba-cuba tekan je guys

[00:04:55.680 – 00:04:58.220] So, kita jumpa dalam panduan yang seterusnya

[00:04:58.220 – 00:05:02.800] Belajar pula benchmark video iklan ke website

[00:05:02.800 – 00:05:04.320] Yang ni ke WhatsApp

[00:05:04.320 – 00:05:05.080] Let's go