Chapter 3 Whatsapp Ads Part 1
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[00:00:00–00:00:03] Chapter 3 Iklan Whatsapp. [semak: uncertain words, number or amount]

[00:00:03–00:00:08] Dalam video kali ni saya nak share dengan awak apakah benchmark bila buat iklan Whatsapp. [semak: uncertain words]

[00:00:08–00:00:09] Jom kita recap sekejap.

[00:00:09–00:00:11] Tadi kita dah belajar tentang target sale.

[00:00:12–00:00:19] Kita ada target daripada RM50,000, RM500 jadi RM1,500 jadi RM4,000, RM13,000 jadi RM100,000. [semak: uncertain words, number or amount]

[00:00:19–00:00:25] Kita dah belajar tadi dan kita juga dah belajar kat sini guys cara nak split test, scale up dan scale down. [semak: uncertain words]

[00:00:26–00:00:30] Sekarang ni saya nak share dengan awak kalau awak run iklan ke Whatsapp. [semak: uncertain words]

[00:00:30–00:00:32] Benchmark dengan iklan video tak sama.

[00:00:33–00:00:34] So, jom kita tengok dekat TV. [semak: uncertain words]

[00:00:36–00:00:38] Benchmark iklan WhatsApp.

[00:00:40–00:00:41] So, saya nak tunjuk data je terus.

[00:00:42–00:00:45] Dan saya nak awak fahamkan dulu.

[00:00:45–00:00:45] Kejap lagi saya explain.

[00:00:46–00:00:46] Cuba tengok kat sini. [semak: uncertain words]

[00:00:48–00:00:49] Alright.

[00:00:49–00:00:49] Ni, guys.

[00:00:50–00:00:52] Benchmark winning ads untuk iklan WhatsApp.

[00:00:53–00:00:54] First kali kita fahamkan dulu. [semak: uncertain words]

[00:00:54–00:00:55] CPM.

[00:00:55–00:00:57] CPM adalah harga iklan.

[00:00:58–00:01:03] Iklan standard untuk WhatsApp dalam sekitar RM10 untuk seribu orang tengok [semak: number or amount]

[00:01:03–00:01:04] RM10 eh [semak: uncertain words, number or amount]

[00:01:04–00:01:06] So, standard lah [semak: uncertain words]

[00:01:06–00:01:07] Tadi kan kita dah belajar

[00:01:07–00:01:08] Nah, kat sini [semak: uncertain words]

[00:01:08–00:01:10] Yang ni, nampak ni?

[00:01:10–00:01:11] Mana tadi? RM10? [semak: number or amount]

[00:01:12–00:01:12] Mana RM10? [semak: number or amount]

[00:01:13–00:01:13] Haa, single RM10 [semak: uncertain words, number or amount]

[00:01:14–00:01:15] Okey, nampak ni? [semak: uncertain words]

[00:01:16–00:01:16] Maka pula takde

[00:01:16–00:01:18] Mana tadi RM10? [semak: number or amount]

[00:01:18–00:01:20] Haa, yang ni, nampak ni?

[00:01:20–00:01:21] Haa, ni, RM10 ni [semak: number or amount]

[00:01:21–00:01:23] Ini adalah RM10 untuk iklan WhatsApp [semak: number or amount]

[00:01:23–00:01:26] Tapi untuk iklan website dia lain sikit

[00:01:26–00:01:28] Haa, ni RM10 yang saya cakap ni [semak: uncertain words, number or amount]

[00:01:28–00:01:29] Ini untuk iklan WhatsApp [semak: uncertain words]

[00:01:29–00:01:33] So, benchmark standard untuk iklan WhatsApp

[00:01:33–00:01:34] Memang begitu guys [semak: uncertain words]

[00:01:34–00:01:35] Memang RM10 [semak: number or amount]

[00:01:35–00:01:38] Dan selepas tu, CTR all [semak: uncertain words]

[00:01:38–00:01:40] CTR all ni adalah data yang kita belajar tadi

[00:01:40–00:01:44] Cara nak check luaran iklan kita [semak: uncertain words]

[00:01:44–00:01:45] Seksi ke seksa

[00:01:45–00:01:47] Sebab luaran iklan kena seksi

[00:01:47–00:01:48] Dalaman meyakinkan

[00:01:48–00:01:50] Ada orang yang tak pandai buat iklan

[00:01:50–00:01:52] Dia buat luaran seksa

[00:01:52–00:01:53] Dalaman meragukan

[00:01:53–00:01:54] Haa, tu salah

[00:01:54–00:01:57] Iklan ni luaran kena seksi

[00:01:57–00:01:58] Nak tahu seksi ke tak luaran kita [semak: uncertain words]

[00:01:58–00:02:00] Tengok CTR All

[00:02:00–00:02:04] Bila CTR All awak benchmark atas 4% [semak: uncertain words, number or amount]

[00:02:04–00:02:05] Barulah cantik

[00:02:05–00:02:07] Lepas tu kita pergi pula kepada CTR Link

[00:02:07–00:02:09] CTR Link ni adalah dalaman iklan

[00:02:09–00:02:12] Kalau CTR All adalah rupa iklan

[00:02:12–00:02:13] 3 saat pertama [semak: number or amount]

[00:02:13–00:02:15] CTR Link adalah dalaman iklan

[00:02:15–00:02:16] Benchmark

[00:02:16–00:02:19] Dan benchmark kita adalah 0.5% [semak: number or amount]

[00:02:19–00:02:20] Ini benchmark yang bagus

[00:02:20–00:02:22] Dan lebih tinggi dia bagus lah [semak: uncertain words]

[00:02:22–00:02:23] 1% dan sebagainya [semak: number or amount]

[00:02:23–00:02:25] Dan seterusnya kita ada CPC

[00:02:25–00:02:27] CPC ni pula apa guys [semak: uncertain words]

[00:02:27–00:02:28] Cost per click [semak: uncertain words]

[00:02:28–00:02:30] Cost untuk satu orang click

[00:02:30–00:02:32] Iklan kita adalah RM2.50 [semak: number or amount]

[00:02:32–00:02:34] Dan kita ada CPL

[00:02:34–00:02:35] CPL adalah benchmark

[00:02:35–00:02:39] Untuk berapa cost satu orang WhatsApp kita [semak: uncertain words]

[00:02:39–00:02:41] Data ni keluar kat mana [semak: uncertain words]

[00:02:41–00:02:43] Jadi saya tunjuk example [semak: uncertain words]

[00:02:43–00:02:44] Tapi data ni keluar kat mana

[00:02:44–00:02:47] Dia keluar dekat dalam ads manager [semak: uncertain words]

[00:02:48–00:02:49] Bayangkan

[00:02:49–00:02:51] Bila awak run ads dekat metar [semak: uncertain words]

[00:02:51–00:02:53] Dia akan keluar macam ni

[00:02:53–00:02:55] tengok CPM 8 ringgit [semak: uncertain words, number or amount]

[00:02:55–00:02:56] betul tak saya kata tadi

[00:02:56–00:02:58] 1000 orang tengok iklan kita [semak: uncertain words, number or amount]

[00:02:58–00:03:00] 8 ringgit 71 set [semak: uncertain words, number or amount]

[00:03:00–00:03:02] ini kalau 1000 orang tengok [semak: number or amount]

[00:03:02–00:03:04] so betul lah bawah daripada 10 ringgit [semak: number or amount]

[00:03:04–00:03:05] CTR all [semak: uncertain words]

[00:03:05–00:03:06] tinggi ke rendah guys [semak: uncertain words]

[00:03:06–00:03:08] 9.36% [semak: number or amount]

[00:03:08–00:03:09] tadi kita dah belajar

[00:03:09–00:03:12] CTR all ni adalah luaran iklan

[00:03:12–00:03:13] kita target 4% [semak: number or amount]

[00:03:13–00:03:15] so kalau yang tadi tu sangat-sangat tinggi

[00:03:15–00:03:16] dan next pula

[00:03:16–00:03:17] kita tengok

[00:03:18–00:03:19] CTR link

[00:03:19–00:03:20] 1.26 [semak: number or amount]

[00:03:20–00:03:21] maksudnya ni sangat tinggi lah

[00:03:21–00:03:23] kita target 0.5 [semak: number or amount]

[00:03:23–00:03:24] CPC

[00:03:24–00:03:25] Kos untuk satu orang [semak: uncertain words]

[00:03:25–00:03:27] Klik link whatsapp kita [semak: uncertain words]

[00:03:27–00:03:28] Berapa kos

[00:03:28–00:03:29] Satu orang klik link

[00:03:29–00:03:31] Kalau tadi kita dah belajar

[00:03:31–00:03:32] Kos standard eh [semak: uncertain words]

[00:03:32–00:03:33] Untuk seorang klik link

[00:03:33–00:03:34] Dalam

[00:03:34–00:03:34] RM1.5 [semak: number or amount]

[00:03:34–00:03:35] RM2.5 ke bawah [semak: number or amount]

[00:03:35–00:03:37] So dapat bawah RM2.5 ni guys [semak: number or amount]

[00:03:37–00:03:38] Kira dah sangat bagus lah

[00:03:38–00:03:39] Dalam kes tadi

[00:03:39–00:03:41] Kita dapat dalam sekitar

[00:03:42–00:03:42] RM69 [semak: number or amount]

[00:03:42–00:03:45] Dan link klik kita RM25 [semak: number or amount]

[00:03:45–00:03:47] So jom kita buat simulation sikit

[00:03:47–00:03:48] Untuk kita memahamkan

[00:03:48–00:03:50] Dekat sini

[00:03:50–00:03:52] Kita ada berapa data [semak: uncertain words]

[00:03:52–00:03:55] 1, 2, 3, 4, 5 [semak: number or amount]

[00:03:55–00:03:56] So, kita ingat ada 5 data [semak: uncertain words, number or amount]

[00:03:56–00:03:57] So, kita tulis dulu [semak: uncertain words]

[00:03:57–00:03:58] Nombor 5 [semak: number or amount]

[00:03:58–00:03:59] Okay [semak: uncertain words]

[00:03:59–00:04:02] First kali kita ada data CPM [semak: uncertain words]

[00:04:02–00:04:03] Daripada CPM

[00:04:03–00:04:06] Dia akan pergi pula kepada CTR All [semak: uncertain words]

[00:04:06–00:04:10] Lepas tu dia pergi pula kepada CTR Link

[00:04:10–00:04:13] Lepas tu dia pergi pula kepada CPC

[00:04:13–00:04:16] Dan juga CPL

[00:04:17–00:04:19] Okay, jom kita buat simulation

[00:04:19–00:04:21] Kita buat simulation sekarang dengan [semak: uncertain words]

[00:04:21–00:04:22] Ui, 200 guys [semak: uncertain words, number or amount]

[00:04:22–00:04:23] Kita buat simulation

[00:04:23–00:04:26] Macam mana iklan dekat WhatsApp berfungsi [semak: uncertain words]

[00:04:26–00:04:27] Okay, bayangkan [semak: uncertain words]

[00:04:27–00:04:31] Awak spend RM100 [semak: number or amount]

[00:04:32–00:04:34] Apa yang awak akan dapat dengan RM100 [semak: number or amount]

[00:04:34–00:04:37] Biasanya RM10,000 view [semak: uncertain words, number or amount]

[00:04:38–00:04:40] RM10,000 impression [semak: number or amount]

[00:04:40–00:04:41] Kita dah belajar tadi

[00:04:41–00:04:43] So, kalau spend RM100 [semak: number or amount]

[00:04:43–00:04:44] Awak akan dapat

[00:04:48–00:04:50] RM10 bersamaan dengan RM1000 view [semak: number or amount]

[00:04:50–00:04:52] Ini standard lah iklan punya harga

[00:04:52–00:04:55] Pusing-pusing mana-mana platform pun tak kisahlah [semak: uncertain words]

[00:04:55–00:04:56] Meta ke FB ke

[00:04:56–00:04:57] TikTok ke lebih kurang

[00:04:57–00:05:00] So, bila awak spend RM100 [semak: number or amount]

[00:05:00–00:05:02] Awak dapat berapa banyak view

[00:05:02–00:05:04] Jawapan dia, awak dapat [semak: uncertain words]

[00:05:04–00:05:05] RM10,000 view [semak: number or amount]

[00:05:06–00:05:08] RM10,000 view awak dapat kat sini [semak: number or amount]

[00:05:08–00:05:09] Itu adalah CPM

[00:05:09–00:05:11] CPM adalah harga iklan

[00:05:11–00:05:14] Next, kita target

[00:05:14–00:05:16] CTRL berapa guys? 4% [semak: number or amount]

[00:05:16–00:05:18] So, target kita 4% [semak: number or amount]

[00:05:18–00:05:20] Tapi, katakanlah awak dapat

[00:05:20–00:05:21] Lebih tinggi daripada 4% [semak: uncertain words, number or amount]

[00:05:21–00:05:22] Awak dapat lagi power

[00:05:22–00:05:24] Maksudnya luaran iklan awak seksi

[00:05:24–00:05:27] Awak dapat 6% CTRL [semak: number or amount]

[00:05:27–00:05:29] So daripada 10,000 [semak: number or amount]

[00:05:29–00:05:31] 6% maksudnya ada dalam sekitar [semak: uncertain words, number or amount]

[00:05:31–00:05:34] 600 orang yang tengok [semak: number or amount]

[00:05:34–00:05:35] Yang

[00:05:35–00:05:38] 600 orang yang ter-stop scroll [semak: number or amount]

[00:05:38–00:05:41] So kita ada 600 orang kat sini [semak: number or amount]

[00:05:41–00:05:43] Yang ter-stop scroll

[00:05:43–00:05:45] Sebab CTRL ni adalah data

[00:05:45–00:05:47] Berapa banyak orang yang stop scroll

[00:05:47–00:05:49] Tengok iklan awak

[00:05:49–00:05:50] Dia ada [semak: uncertain words]

[00:05:50–00:05:51] Datang ni semua keluar [semak: uncertain words]

[00:05:51–00:05:53] Tapi stock bukan beli [semak: uncertain words]

[00:05:53–00:05:54] Kita nak orang yang click link pula [semak: uncertain words]

[00:05:54–00:05:55] Sebab click link ni pula

[00:05:55–00:05:58] Berapa ramai yang berminat nak tahu lebih lanjut [semak: uncertain words]

[00:05:58–00:06:00] So benchmark kita adalah 2% [semak: number or amount]

[00:06:00–00:06:00] Tapi

[00:06:00–00:06:02] Eh 1.05 tadi [semak: uncertain words, number or amount]

[00:06:02–00:06:04] Tapi awak tak dapat 0.05 [semak: number or amount]

[00:06:05–00:06:06] Katalah awak dapat perform

[00:06:06–00:06:08] Tiba-tiba dapat 2% [semak: number or amount]

[00:06:08–00:06:08] Haa make kau [semak: uncertain words]

[00:06:08–00:06:11] 2% orang yang yakin dan percaya [semak: uncertain words, number or amount]

[00:06:11–00:06:12] Tekan link whatsapp awak

[00:06:12–00:06:14] Masuk dalam whatsapp

[00:06:14–00:06:16] So daripada 6,000 [semak: number or amount]

[00:06:16–00:06:18] 2% ni daripada mana tau [semak: number or amount]

[00:06:18–00:06:19] Dia daripada RM10,000 [semak: number or amount]

[00:06:19–00:06:22] So RM10,000 darat dengan 2% [semak: uncertain words, number or amount]

[00:06:22–00:06:24] Awak akan dapat 200 orang [semak: number or amount]

[00:06:25–00:06:26] Yang klik

[00:06:26–00:06:27] Tetapi

[00:06:27–00:06:28] Ada satu tapi tau

[00:06:28–00:06:30] Tak semua orang masuk dalam WhatsApp

[00:06:30–00:06:32] Ingat tak kita dah belajar tadi

[00:06:32–00:06:34] Ada nama dia sebagai bounce rate [semak: uncertain words]

[00:06:34–00:06:37] Bila orang tekan link WhatsApp ni guys

[00:06:37–00:06:37] Tak semua masuk tau

[00:06:37–00:06:39] Dia ada yang melantun keluar

[00:06:39–00:06:40] Sebab

[00:06:40–00:06:42] Ada yang hangat-hangat teh ayam je nak beli [semak: uncertain words]

[00:06:42–00:06:44] Dia tekan masuk kat dalam

[00:06:44–00:06:45] Sebelum nak tekan button send tu

[00:06:45–00:06:45] Eh

[00:06:45–00:06:47] Tak jadilah

[00:06:47–00:06:47] Dia back balik

[00:06:47–00:06:48] That's why

[00:06:48–00:06:50] Bounce rate ni dalam 50%. [semak: number or amount]

[00:06:50–00:06:53] So, itulah beza antara CPC dengan CPL.

[00:06:54–00:06:55] CPC nampak murah.

[00:06:55–00:06:56] Contoh kita ambil kat sini eh. [semak: uncertain words]

[00:06:57–00:07:02] Kalau 200 orang yang tekan link, berapa kos untuk 1 kos per klik? [semak: uncertain words, number or amount]

[00:07:02–00:07:09] CPC adalah kos per klik untuk 1 orang klik link. [semak: number or amount]

[00:07:09–00:07:11] So, ambil RM100 tadi ni. [semak: number or amount]

[00:07:11–00:07:14] RM100 bahagi dengan RM200. [semak: number or amount]

[00:07:15–00:07:16] Dapat berapa?

[00:07:16–00:07:17] RM20. [semak: number or amount]

[00:07:17–00:07:18] murah tak murah [semak: uncertain words]

[00:07:18–00:07:19] murah gila guys [semak: uncertain words]

[00:07:19–00:07:21] awak dapat [semak: uncertain words]

[00:07:21–00:07:22] eh betul ke 20 [semak: number or amount]

[00:07:22–00:07:23] 5% eh [semak: uncertain words, number or amount]

[00:07:24–00:07:25] 5% [semak: number or amount]

[00:07:25–00:07:26] awak dapat 5% [semak: number or amount]

[00:07:27–00:07:29] maksudnya untuk satu orang klik link

[00:07:29–00:07:32] link whatsapp awak 5% [semak: number or amount]

[00:07:32–00:07:34] tapi adakah betul 5% [semak: number or amount]

[00:07:34–00:07:35] jawapan dia tak

[00:07:35–00:07:36] sebab bila iklan dekat meta [semak: uncertain words]

[00:07:36–00:07:39] bila orang tekan link whatsapp

[00:07:39–00:07:40] tak semua masuk

[00:07:40–00:07:43] hanya 50% je pukul rata [semak: number or amount]

[00:07:43–00:07:45] that's why dekat sini

[00:07:45–00:07:46] cost awak akan meningkat double [semak: uncertain words]

[00:07:46–00:07:49] Dia akan naik double biasanya

[00:07:49–00:07:49] Dua kali ganda [semak: uncertain words]

[00:07:49–00:07:52] Sebab hanya 50% sahaja yang sukses [semak: uncertain words, number or amount]

[00:07:52–00:07:54] Masuk dalam wasabi

[00:07:54–00:07:55] 50% je guys [semak: number or amount]

[00:07:55–00:07:58] So katakanlah kat sini kos awak 50 sen [semak: uncertain words, number or amount]

[00:08:00–00:08:03] CPL awak biasanya akan jadi double daripada tu

[00:08:03–00:08:06] Maksudnya awak akan dapat kat sini RM seringgit

[00:08:06–00:08:07] Apakah itu CPL?

[00:08:08–00:08:12] CPL adalah kos per leads [semak: uncertain words]

[00:08:12–00:08:14] Untuk satu orang

[00:08:14–00:08:14] Contact awak [semak: uncertain words]

[00:08:14–00:08:16] Satu prospek masuk dalam

[00:08:16–00:08:18] Whatsapp awak, kos dia seringgit [semak: uncertain words]

[00:08:18–00:08:20] So, ini adalah logik

[00:08:20–00:08:22] Disebalik menghasilkan iklan Whatsapp

[00:08:22–00:08:25] So, itu adalah chapter yang ke

[00:08:26–00:08:26] Tiga

[00:08:27–00:08:28] Kan

[00:08:28–00:08:30] Dan semua data ni guys, dia keluar dekat sini [semak: uncertain words]

[00:08:30–00:08:32] Ads manager, awak tak payah fikir-fikir dah

[00:08:32–00:08:34] Tak payah nak kira manual, semua ada dekat sini

[00:08:34–00:08:37] So, kita nak pergi kepada [semak: uncertain words]

[00:08:37–00:08:38] Chapter yang seterusnya, so saya harap

[00:08:38–00:08:40] Awak dah faham tentang

[00:08:40–00:08:41] Whatsapp ads [semak: uncertain words]