Chapter 3 Whatsapp Ads Part 1
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f948
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.430 – 00:00:03.390] Chapter 3 Iklan Whatsapp.

[00:00:03.510 – 00:00:08.130] Dalam video kali ni saya nak share dengan awak apakah benchmark bila buat iklan Whatsapp.

[00:00:08.330 – 00:00:09.450] Jom kita recap sekejap.

[00:00:09.550 – 00:00:11.830] Tadi kita dah belajar tentang target sale.

[00:00:12.390 – 00:00:19.410] Kita ada target daripada RM50,000, RM500 jadi RM1,500 jadi RM4,000, RM13,000 jadi RM100,000.

[00:00:19.490 – 00:00:25.230] Kita dah belajar tadi dan kita juga dah belajar kat sini guys cara nak split test, scale up dan scale down.

[00:00:26.150 – 00:00:30.130] Sekarang ni saya nak share dengan awak kalau awak run iklan ke Whatsapp.

[00:00:30.810 – 00:00:32.770] Benchmark dengan iklan video tak sama.

[00:00:33.050 – 00:00:34.090] So, jom kita tengok dekat TV.

[00:00:36.910 – 00:00:38.330] Benchmark iklan WhatsApp.

[00:00:40.070 – 00:00:41.930] So, saya nak tunjuk data je terus.

[00:00:42.270 – 00:00:45.070] Dan saya nak awak fahamkan dulu.

[00:00:45.170 – 00:00:45.750] Kejap lagi saya explain.

[00:00:46.150 – 00:00:46.950] Cuba tengok kat sini.

[00:00:48.830 – 00:00:49.350] Alright.

[00:00:49.650 – 00:00:49.950] Ni, guys.

[00:00:50.810 – 00:00:52.810] Benchmark winning ads untuk iklan WhatsApp.

[00:00:53.370 – 00:00:54.810] First kali kita fahamkan dulu.

[00:00:54.950 – 00:00:55.470] CPM.

[00:00:55.630 – 00:00:57.130] CPM adalah harga iklan.

[00:00:58.210 – 00:01:03.630] Iklan standard untuk WhatsApp dalam sekitar RM10 untuk seribu orang tengok

[00:01:03.630 – 00:01:04.790] RM10 eh

[00:01:04.790 – 00:01:06.930] So, standard lah

[00:01:06.930 – 00:01:07.870] Tadi kan kita dah belajar

[00:01:07.870 – 00:01:08.870] Nah, kat sini

[00:01:08.870 – 00:01:10.450] Yang ni, nampak ni?

[00:01:10.650 – 00:01:11.310] Mana tadi? RM10?

[00:01:12.130 – 00:01:12.910] Mana RM10?

[00:01:13.010 – 00:01:13.650] Haa, single RM10

[00:01:14.190 – 00:01:15.090] Okey, nampak ni?

[00:01:16.010 – 00:01:16.950] Maka pula takde

[00:01:16.950 – 00:01:18.310] Mana tadi RM10?

[00:01:18.750 – 00:01:20.050] Haa, yang ni, nampak ni?

[00:01:20.150 – 00:01:21.230] Haa, ni, RM10 ni

[00:01:21.230 – 00:01:23.450] Ini adalah RM10 untuk iklan WhatsApp

[00:01:23.450 – 00:01:26.230] Tapi untuk iklan website dia lain sikit

[00:01:26.230 – 00:01:28.470] Haa, ni RM10 yang saya cakap ni

[00:01:28.470 – 00:01:29.790] Ini untuk iklan WhatsApp

[00:01:29.790 – 00:01:33.010] So, benchmark standard untuk iklan WhatsApp

[00:01:33.010 – 00:01:34.330] Memang begitu guys

[00:01:34.330 – 00:01:35.490] Memang RM10

[00:01:35.490 – 00:01:38.330] Dan selepas tu, CTR all

[00:01:38.330 – 00:01:40.730] CTR all ni adalah data yang kita belajar tadi

[00:01:40.730 – 00:01:44.110] Cara nak check luaran iklan kita

[00:01:44.110 – 00:01:45.130] Seksi ke seksa

[00:01:45.130 – 00:01:47.590] Sebab luaran iklan kena seksi

[00:01:47.590 – 00:01:48.810] Dalaman meyakinkan

[00:01:48.810 – 00:01:50.370] Ada orang yang tak pandai buat iklan

[00:01:50.370 – 00:01:52.630] Dia buat luaran seksa

[00:01:52.630 – 00:01:53.950] Dalaman meragukan

[00:01:53.950 – 00:01:54.510] Haa, tu salah

[00:01:54.510 – 00:01:57.070] Iklan ni luaran kena seksi

[00:01:57.070 – 00:01:58.910] Nak tahu seksi ke tak luaran kita

[00:01:58.910 – 00:02:00.510] Tengok CTR All

[00:02:00.510 – 00:02:04.110] Bila CTR All awak benchmark atas 4%

[00:02:04.110 – 00:02:05.030] Barulah cantik

[00:02:05.030 – 00:02:07.270] Lepas tu kita pergi pula kepada CTR Link

[00:02:07.270 – 00:02:09.830] CTR Link ni adalah dalaman iklan

[00:02:09.830 – 00:02:12.410] Kalau CTR All adalah rupa iklan

[00:02:12.410 – 00:02:13.470] 3 saat pertama

[00:02:13.470 – 00:02:15.870] CTR Link adalah dalaman iklan

[00:02:15.870 – 00:02:16.570] Benchmark

[00:02:16.570 – 00:02:19.850] Dan benchmark kita adalah 0.5%

[00:02:19.850 – 00:02:20.950] Ini benchmark yang bagus

[00:02:20.950 – 00:02:22.830] Dan lebih tinggi dia bagus lah

[00:02:22.830 – 00:02:23.990] 1% dan sebagainya

[00:02:23.990 – 00:02:25.630] Dan seterusnya kita ada CPC

[00:02:25.630 – 00:02:27.350] CPC ni pula apa guys

[00:02:27.350 – 00:02:28.290] Cost per click

[00:02:28.290 – 00:02:30.010] Cost untuk satu orang click

[00:02:30.010 – 00:02:32.010] Iklan kita adalah RM2.50

[00:02:32.010 – 00:02:34.210] Dan kita ada CPL

[00:02:34.210 – 00:02:35.490] CPL adalah benchmark

[00:02:35.490 – 00:02:39.270] Untuk berapa cost satu orang WhatsApp kita

[00:02:39.270 – 00:02:41.350] Data ni keluar kat mana

[00:02:41.350 – 00:02:43.270] Jadi saya tunjuk example

[00:02:43.270 – 00:02:44.550] Tapi data ni keluar kat mana

[00:02:44.550 – 00:02:47.790] Dia keluar dekat dalam ads manager

[00:02:48.490 – 00:02:49.170] Bayangkan

[00:02:49.170 – 00:02:51.810] Bila awak run ads dekat metar

[00:02:51.810 – 00:02:53.690] Dia akan keluar macam ni

[00:02:53.690 – 00:02:55.370] tengok CPM 8 ringgit

[00:02:55.370 – 00:02:56.610] betul tak saya kata tadi

[00:02:56.610 – 00:02:58.730] 1000 orang tengok iklan kita

[00:02:58.730 – 00:03:00.910] 8 ringgit 71 set

[00:03:00.910 – 00:03:02.270] ini kalau 1000 orang tengok

[00:03:02.270 – 00:03:04.210] so betul lah bawah daripada 10 ringgit

[00:03:04.210 – 00:03:05.230] CTR all

[00:03:05.230 – 00:03:06.550] tinggi ke rendah guys

[00:03:06.550 – 00:03:08.750] 9.36%

[00:03:08.750 – 00:03:09.650] tadi kita dah belajar

[00:03:09.650 – 00:03:12.050] CTR all ni adalah luaran iklan

[00:03:12.050 – 00:03:13.330] kita target 4%

[00:03:13.330 – 00:03:15.710] so kalau yang tadi tu sangat-sangat tinggi

[00:03:15.710 – 00:03:16.890] dan next pula

[00:03:16.890 – 00:03:17.530] kita tengok

[00:03:18.410 – 00:03:19.230] CTR link

[00:03:19.230 – 00:03:20.650] 1.26

[00:03:20.650 – 00:03:21.910] maksudnya ni sangat tinggi lah

[00:03:21.910 – 00:03:23.250] kita target 0.5

[00:03:23.250 – 00:03:24.250] CPC

[00:03:24.250 – 00:03:25.970] Kos untuk satu orang

[00:03:25.970 – 00:03:27.530] Klik link whatsapp kita

[00:03:27.530 – 00:03:28.550] Berapa kos

[00:03:28.550 – 00:03:29.470] Satu orang klik link

[00:03:29.470 – 00:03:31.210] Kalau tadi kita dah belajar

[00:03:31.210 – 00:03:32.350] Kos standard eh

[00:03:32.350 – 00:03:33.410] Untuk seorang klik link

[00:03:33.410 – 00:03:34.010] Dalam

[00:03:34.010 – 00:03:34.730] RM1.5

[00:03:34.730 – 00:03:35.730] RM2.5 ke bawah

[00:03:35.730 – 00:03:37.650] So dapat bawah RM2.5 ni guys

[00:03:37.650 – 00:03:38.990] Kira dah sangat bagus lah

[00:03:38.990 – 00:03:39.830] Dalam kes tadi

[00:03:39.830 – 00:03:41.450] Kita dapat dalam sekitar

[00:03:42.110 – 00:03:42.750] RM69

[00:03:42.750 – 00:03:45.290] Dan link klik kita RM25

[00:03:45.290 – 00:03:47.630] So jom kita buat simulation sikit

[00:03:47.630 – 00:03:48.970] Untuk kita memahamkan

[00:03:48.970 – 00:03:50.370] Dekat sini

[00:03:50.370 – 00:03:52.790] Kita ada berapa data

[00:03:52.790 – 00:03:55.010] 1, 2, 3, 4, 5

[00:03:55.010 – 00:03:56.350] So, kita ingat ada 5 data

[00:03:56.350 – 00:03:57.290] So, kita tulis dulu

[00:03:57.870 – 00:03:58.790] Nombor 5

[00:03:58.790 – 00:03:59.510] Okay

[00:03:59.510 – 00:04:02.130] First kali kita ada data CPM

[00:04:02.130 – 00:04:03.650] Daripada CPM

[00:04:03.650 – 00:04:06.850] Dia akan pergi pula kepada CTR All

[00:04:06.850 – 00:04:10.530] Lepas tu dia pergi pula kepada CTR Link

[00:04:10.530 – 00:04:13.790] Lepas tu dia pergi pula kepada CPC

[00:04:13.790 – 00:04:16.890] Dan juga CPL

[00:04:17.450 – 00:04:19.070] Okay, jom kita buat simulation

[00:04:19.670 – 00:04:21.150] Kita buat simulation sekarang dengan

[00:04:21.150 – 00:04:22.010] Ui, 200 guys

[00:04:22.010 – 00:04:23.590] Kita buat simulation

[00:04:23.590 – 00:04:26.810] Macam mana iklan dekat WhatsApp berfungsi

[00:04:26.810 – 00:04:27.570] Okay, bayangkan

[00:04:27.570 – 00:04:31.850] Awak spend RM100

[00:04:32.650 – 00:04:34.670] Apa yang awak akan dapat dengan RM100

[00:04:34.670 – 00:04:37.890] Biasanya RM10,000 view

[00:04:38.710 – 00:04:40.690] RM10,000 impression

[00:04:40.690 – 00:04:41.590] Kita dah belajar tadi

[00:04:41.590 – 00:04:43.350] So, kalau spend RM100

[00:04:43.350 – 00:04:44.970] Awak akan dapat

[00:04:48.370 – 00:04:50.750] RM10 bersamaan dengan RM1000 view

[00:04:50.750 – 00:04:52.630] Ini standard lah iklan punya harga

[00:04:52.630 – 00:04:55.150] Pusing-pusing mana-mana platform pun tak kisahlah

[00:04:55.150 – 00:04:56.410] Meta ke FB ke

[00:04:56.410 – 00:04:57.870] TikTok ke lebih kurang

[00:04:57.870 – 00:05:00.230] So, bila awak spend RM100

[00:05:00.230 – 00:05:02.610] Awak dapat berapa banyak view

[00:05:02.610 – 00:05:04.390] Jawapan dia, awak dapat

[00:05:04.390 – 00:05:05.970] RM10,000 view

[00:05:06.630 – 00:05:08.550] RM10,000 view awak dapat kat sini

[00:05:08.550 – 00:05:09.870] Itu adalah CPM

[00:05:09.870 – 00:05:11.950] CPM adalah harga iklan

[00:05:11.950 – 00:05:14.370] Next, kita target

[00:05:14.370 – 00:05:16.570] CTRL berapa guys? 4%

[00:05:16.570 – 00:05:18.630] So, target kita 4%

[00:05:18.630 – 00:05:20.510] Tapi, katakanlah awak dapat

[00:05:20.510 – 00:05:21.790] Lebih tinggi daripada 4%

[00:05:21.790 – 00:05:22.770] Awak dapat lagi power

[00:05:22.770 – 00:05:24.570] Maksudnya luaran iklan awak seksi

[00:05:24.570 – 00:05:27.290] Awak dapat 6% CTRL

[00:05:27.290 – 00:05:29.110] So daripada 10,000

[00:05:29.110 – 00:05:31.390] 6% maksudnya ada dalam sekitar

[00:05:31.390 – 00:05:34.550] 600 orang yang tengok

[00:05:34.550 – 00:05:35.510] Yang

[00:05:35.510 – 00:05:38.890] 600 orang yang ter-stop scroll

[00:05:38.890 – 00:05:41.430] So kita ada 600 orang kat sini

[00:05:41.430 – 00:05:43.050] Yang ter-stop scroll

[00:05:43.050 – 00:05:45.310] Sebab CTRL ni adalah data

[00:05:45.310 – 00:05:47.970] Berapa banyak orang yang stop scroll

[00:05:47.970 – 00:05:49.110] Tengok iklan awak

[00:05:49.110 – 00:05:50.330] Dia ada

[00:05:50.330 – 00:05:51.210] Datang ni semua keluar

[00:05:51.210 – 00:05:53.050] Tapi stock bukan beli

[00:05:53.050 – 00:05:54.730] Kita nak orang yang click link pula

[00:05:54.730 – 00:05:55.910] Sebab click link ni pula

[00:05:55.910 – 00:05:58.050] Berapa ramai yang berminat nak tahu lebih lanjut

[00:05:58.050 – 00:06:00.470] So benchmark kita adalah 2%

[00:06:00.470 – 00:06:00.850] Tapi

[00:06:00.850 – 00:06:02.810] Eh 1.05 tadi

[00:06:02.810 – 00:06:04.430] Tapi awak tak dapat 0.05

[00:06:05.130 – 00:06:06.510] Katalah awak dapat perform

[00:06:06.510 – 00:06:08.150] Tiba-tiba dapat 2%

[00:06:08.150 – 00:06:08.730] Haa make kau

[00:06:08.730 – 00:06:11.650] 2% orang yang yakin dan percaya

[00:06:11.650 – 00:06:12.850] Tekan link whatsapp awak

[00:06:12.850 – 00:06:14.470] Masuk dalam whatsapp

[00:06:14.470 – 00:06:16.050] So daripada 6,000

[00:06:16.790 – 00:06:18.630] 2% ni daripada mana tau

[00:06:18.630 – 00:06:19.510] Dia daripada RM10,000

[00:06:19.510 – 00:06:22.030] So RM10,000 darat dengan 2%

[00:06:22.030 – 00:06:24.570] Awak akan dapat 200 orang

[00:06:25.290 – 00:06:26.310] Yang klik

[00:06:26.310 – 00:06:27.130] Tetapi

[00:06:27.130 – 00:06:28.650] Ada satu tapi tau

[00:06:28.650 – 00:06:30.550] Tak semua orang masuk dalam WhatsApp

[00:06:30.550 – 00:06:32.330] Ingat tak kita dah belajar tadi

[00:06:32.330 – 00:06:34.970] Ada nama dia sebagai bounce rate

[00:06:34.970 – 00:06:37.070] Bila orang tekan link WhatsApp ni guys

[00:06:37.070 – 00:06:37.990] Tak semua masuk tau

[00:06:37.990 – 00:06:39.850] Dia ada yang melantun keluar

[00:06:39.850 – 00:06:40.430] Sebab

[00:06:40.430 – 00:06:42.690] Ada yang hangat-hangat teh ayam je nak beli

[00:06:42.690 – 00:06:44.330] Dia tekan masuk kat dalam

[00:06:44.330 – 00:06:45.690] Sebelum nak tekan button send tu

[00:06:45.690 – 00:06:45.930] Eh

[00:06:45.930 – 00:06:47.050] Tak jadilah

[00:06:47.050 – 00:06:47.770] Dia back balik

[00:06:47.770 – 00:06:48.470] That's why

[00:06:48.930 – 00:06:50.450] Bounce rate ni dalam 50%.

[00:06:50.450 – 00:06:53.930] So, itulah beza antara CPC dengan CPL.

[00:06:54.170 – 00:06:55.510] CPC nampak murah.

[00:06:55.790 – 00:06:56.870] Contoh kita ambil kat sini eh.

[00:06:57.370 – 00:07:02.750] Kalau 200 orang yang tekan link, berapa kos untuk 1 kos per klik?

[00:07:02.910 – 00:07:09.070] CPC adalah kos per klik untuk 1 orang klik link.

[00:07:09.350 – 00:07:11.150] So, ambil RM100 tadi ni.

[00:07:11.590 – 00:07:14.770] RM100 bahagi dengan RM200.

[00:07:15.630 – 00:07:16.570] Dapat berapa?

[00:07:16.930 – 00:07:17.450] RM20.

[00:07:17.450 – 00:07:18.990] murah tak murah

[00:07:18.990 – 00:07:19.890] murah gila guys

[00:07:19.890 – 00:07:21.210] awak dapat

[00:07:21.210 – 00:07:22.070] eh betul ke 20

[00:07:22.070 – 00:07:23.590] 5% eh

[00:07:24.330 – 00:07:25.590] 5%

[00:07:25.590 – 00:07:26.550] awak dapat 5%

[00:07:27.370 – 00:07:29.470] maksudnya untuk satu orang klik link

[00:07:29.470 – 00:07:32.150] link whatsapp awak 5%

[00:07:32.150 – 00:07:34.090] tapi adakah betul 5%

[00:07:34.090 – 00:07:35.010] jawapan dia tak

[00:07:35.010 – 00:07:36.870] sebab bila iklan dekat meta

[00:07:36.870 – 00:07:39.330] bila orang tekan link whatsapp

[00:07:39.330 – 00:07:40.570] tak semua masuk

[00:07:40.570 – 00:07:43.110] hanya 50% je pukul rata

[00:07:43.110 – 00:07:45.070] that's why dekat sini

[00:07:45.070 – 00:07:46.930] cost awak akan meningkat double

[00:07:46.930 – 00:07:49.090] Dia akan naik double biasanya

[00:07:49.090 – 00:07:49.690] Dua kali ganda

[00:07:49.690 – 00:07:52.990] Sebab hanya 50% sahaja yang sukses

[00:07:52.990 – 00:07:54.070] Masuk dalam wasabi

[00:07:54.070 – 00:07:55.690] 50% je guys

[00:07:55.690 – 00:07:58.870] So katakanlah kat sini kos awak 50 sen

[00:08:00.710 – 00:08:03.450] CPL awak biasanya akan jadi double daripada tu

[00:08:03.450 – 00:08:06.690] Maksudnya awak akan dapat kat sini RM seringgit

[00:08:06.690 – 00:08:07.930] Apakah itu CPL?

[00:08:08.190 – 00:08:12.250] CPL adalah kos per leads

[00:08:12.250 – 00:08:14.170] Untuk satu orang

[00:08:14.170 – 00:08:14.970] Contact awak

[00:08:14.970 – 00:08:16.930] Satu prospek masuk dalam

[00:08:16.930 – 00:08:18.950] Whatsapp awak, kos dia seringgit

[00:08:18.950 – 00:08:20.890] So, ini adalah logik

[00:08:20.890 – 00:08:22.730] Disebalik menghasilkan iklan Whatsapp

[00:08:22.730 – 00:08:25.230] So, itu adalah chapter yang ke

[00:08:26.310 – 00:08:26.790] Tiga

[00:08:27.710 – 00:08:28.190] Kan

[00:08:28.190 – 00:08:30.830] Dan semua data ni guys, dia keluar dekat sini

[00:08:30.830 – 00:08:32.630] Ads manager, awak tak payah fikir-fikir dah

[00:08:32.630 – 00:08:34.270] Tak payah nak kira manual, semua ada dekat sini

[00:08:34.270 – 00:08:37.070] So, kita nak pergi kepada

[00:08:37.070 – 00:08:38.830] Chapter yang seterusnya, so saya harap

[00:08:38.830 – 00:08:40.310] Awak dah faham tentang

[00:08:40.310 – 00:08:41.450] Whatsapp ads