Chapter 2 Simulation Ads Part 1
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f947
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:05.960] Simulation Ads. Tadi Simulation Marker tak jadi pula. Dia macam tu betulnya.

[00:00:07.000 – 00:00:15.220] So Simulation Ads sekarang ni, saya nak buat apakah Simulation. Macam mana nak capai sale 100 ribu dan sale 1 juta.

[00:00:15.500 – 00:00:21.820] Jom kita pergi dekat whiteboard sebelah. Nak capai sale, kita start dulu dengan RM100,000.

[00:00:23.200 – 00:00:30.920] Bayangkan, saya punya target sale RM100K

[00:00:30.920 – 00:00:33.240] Bukan setahun eh, per month

[00:00:33.240 – 00:00:35.320] Sebulan, saya nak capai ni, RM100K

[00:00:37.000 – 00:00:38.920] So, macam mana magic number dia?

[00:00:39.160 – 00:00:41.620] Kita start dulu dengan budget iklan yang kecil

[00:00:41.620 – 00:00:42.940] Sebab tu, bila orang tanya saya

[00:00:42.940 – 00:00:44.940] Berapa model iklan awak kena ada

[00:00:44.940 – 00:00:48.600] Saya percaya yang dengan RM500 je

[00:00:48.600 – 00:00:50.460] Awak dah boleh scale jadi RM100,000

[00:00:50.460 – 00:00:52.540] Sebab kita bila tak ada duit

[00:00:52.540 – 00:00:54.220] Auto jadi bijak, kreatif

[00:00:54.220 – 00:00:55.960] Guna apa yang ada je kat tangan

[00:00:55.960 – 00:00:58.360] Tapi bila banyak sangat duit, nah perfect

[00:00:58.360 – 00:01:00.700] Perfection is the enemy of progress

[00:01:00.700 – 00:01:02.280] Bila awak ada banyak duit

[00:01:02.280 – 00:01:04.900] Awak cenderung untuk nak habiskan duit

[00:01:04.900 – 00:01:06.900] Sebab tu bila ada duit, auto jadi bodoh

[00:01:06.900 – 00:01:08.700] Ini saya cakap dengan diri saya sendiri

[00:01:08.700 – 00:01:09.660] Sebab tu kita kena

[00:01:10.340 – 00:01:11.700] Always act broke

[00:01:11.700 – 00:01:13.820] Sentiasa anggap awak ni bukan berumah iya

[00:01:14.420 – 00:01:15.960] Broke, tak ada duit

[00:01:15.960 – 00:01:18.840] So, bayangkan sekarang ni saya tak ada duit

[00:01:18.840 – 00:01:21.280] Saya nak hanya bermodankan RM500 sahaja

[00:01:21.280 – 00:01:23.600] Kalau saya tekan RM500 ni

[00:01:23.600 – 00:01:24.580] Jadi adds

[00:01:25.360 – 00:01:27.280] Berapakah duit yang saya akan dapat

[00:01:27.280 – 00:01:29.860] So kita akan belajar nanti benchmark-benchmark dia

[00:01:29.860 – 00:01:31.500] Saya buat formula simple

[00:01:31.500 – 00:01:32.860] Dan formula detail

[00:01:32.860 – 00:01:35.440] Formula simple je sebenarnya kembali kepada

[00:01:35.440 – 00:01:36.980] Roas yang kita dah belajar tadi

[00:01:36.980 – 00:01:39.340] Berapakah ROAS

[00:01:39.340 – 00:01:41.540] Roas yang awak boleh dapatkan

[00:01:41.540 – 00:01:43.000] Secara konsisten ataupun

[00:01:43.000 – 00:01:44.060] ROI

[00:01:44.060 – 00:01:45.540] Saya buat dua-dua lah

[00:01:46.780 – 00:01:48.520] Katakanlah awak condifend

[00:01:48.520 – 00:01:50.360] awak boleh dapatkan dengan confident

[00:01:50.360 – 00:01:52.300] 3 kali ganda

[00:01:52.300 – 00:01:53.300] ruas awak

[00:01:53.300 – 00:01:55.500] so daripada RM500

[00:01:55.500 – 00:02:00.520] dia akan beranak menjadi RM1500

[00:02:00.520 – 00:02:02.580] berapa lama nak dapat balik ni?

[00:02:02.700 – 00:02:02.980] ruas

[00:02:02.980 – 00:02:03.900] katakanlah

[00:02:03.900 – 00:02:06.100] the whole process ni ambil masa dalam sekitar

[00:02:06.100 – 00:02:07.420] 1 minggu

[00:02:07.420 – 00:02:10.760] 1 minggu awak spend sikit-sikit-sikit

[00:02:10.760 – 00:02:12.920] sehari bayangkan dalam RM60 ke kan

[00:02:12.920 – 00:02:15.100] sikit-sikit-sikit habis minggu

[00:02:15.100 – 00:02:16.020] dapat RM1,500

[00:02:16.020 – 00:02:18.140] maka next step

[00:02:18.140 – 00:02:19.780] awak kena duplikasi je lah

[00:02:19.780 – 00:02:22.140] ambil seribu setengah yang awak dah dapat ni

[00:02:22.140 – 00:02:24.000] tekan balik at snowball effect

[00:02:24.000 – 00:02:26.100] seribu setengah menjadi RM

[00:02:26.100 – 00:02:27.520] darab dengan 3

[00:02:27.520 – 00:02:29.220] 4,500

[00:02:29.220 – 00:02:32.300] 4,500 duplikasi lagi

[00:02:32.300 – 00:02:33.320] dapat RM

[00:02:34.240 – 00:02:35.940] kena darab lah kereta ni

[00:02:35.940 – 00:02:37.880] jom kita buat sama-sama

[00:02:39.240 – 00:02:39.960] so

[00:02:39.960 – 00:02:41.360] 4,500

[00:02:41.360 – 00:02:43.340] darab dengan 3

[00:02:44.260 – 00:02:45.460] 13,500

[00:02:45.460 – 00:02:48.700] So, 13,500 ni

[00:02:48.700 – 00:02:50.620] Saya anggap kita maintain

[00:02:50.620 – 00:02:52.620] Sama, 3 kali ganda

[00:02:52.620 – 00:02:53.680] 3 kali ganda

[00:02:53.680 – 00:02:56.500] Berapakah kebemberanakan dia pula

[00:02:56.500 – 00:02:57.940] Dah harap lagi dengan 3 guys

[00:02:57.940 – 00:02:59.240] 40,000

[00:02:59.240 – 00:03:02.360] Dapatlah RM, kalaulah dunia semudah ini

[00:03:02.360 – 00:03:04.200] Tak apa, awak kena positif dulu

[00:03:04.200 – 00:03:06.380] Relax dulu, bila saya explain ni, dengar dulu

[00:03:06.380 – 00:03:08.480] Jangan fikir, eh tak semudah tu tuan

[00:03:08.480 – 00:03:10.720] Betul, tapi kita kena

[00:03:10.720 – 00:03:12.380] Anggap dia mudah, baru

[00:03:12.380 – 00:03:14.240] eventually dia mudah. Kalau kita tanggap susah

[00:03:14.240 – 00:03:16.420] mindset pernah salah. Macam mana? Ni darab

[00:03:16.420 – 00:03:18.120] lagi tiga. Ni simple formula

[00:03:18.120 – 00:03:20.340] Boom! Jadi 121

[00:03:20.340 – 00:03:22.140] Konsep dia sebenarnya

[00:03:22.140 – 00:03:24.200] kita hanya rotatekan

[00:03:24.200 – 00:03:26.480] balik duit itu sahaja

[00:03:26.480 – 00:03:28.520] dan yang paling penting

[00:03:28.520 – 00:03:30.320] dalam situasi ni rowas sebenarnya

[00:03:30.320 – 00:03:32.080] Nampak tak? Rowas

[00:03:32.080 – 00:03:34.240] Ini kalau awak mau rotate semua

[00:03:34.240 – 00:03:35.880] Katakanlah awak

[00:03:35.880 – 00:03:38.240] rowas awak kena, for example

[00:03:38.240 – 00:03:40.320] saya buat 4. Kenapa rowas

[00:03:40.320 – 00:03:41.380] 4? Sebab

[00:03:41.380 – 00:03:43.660] Bucky tu nak cover cost product

[00:03:43.660 – 00:03:44.800] Contohnya

[00:03:44.800 – 00:03:46.180] Lebih realistic lah eh

[00:03:46.180 – 00:03:46.520] Saya buat

[00:03:46.520 – 00:03:47.200] Saya betulkan balik

[00:03:47.200 – 00:03:48.120] ROAS 4

[00:03:48.880 – 00:03:50.020] ROI 4 lah

[00:03:50.720 – 00:03:52.440] So katalah awak dapat

[00:03:53.140 – 00:03:53.740] RM1,500

[00:03:54.360 – 00:03:55.340] Mungkin kat sini

[00:03:55.340 – 00:03:56.320] RM1,500

[00:03:56.320 – 00:03:58.100] Cover cost product

[00:03:59.460 – 00:04:00.900] Nak deliver pada customer

[00:04:00.900 – 00:04:02.020] Lagi

[00:04:03.640 – 00:04:04.240] Lagi

[00:04:04.940 – 00:04:06.200] Awak dapat berapa tadi

[00:04:06.200 – 00:04:07.100] RM4,500 kan

[00:04:07.860 – 00:04:09.020] RM4,000 dapat RM6,000

[00:04:09.020 – 00:04:10.160] So maksudnya RM4,500

[00:04:10.840 – 00:04:12.480] Ini je yang kita tekan jadi X

[00:04:13.400 – 00:04:14.400] Faham tak? Maksudnya

[00:04:14.900 – 00:04:16.520] Satu ke sana, tiga ke sini

[00:04:16.520 – 00:04:18.700] So dapat lagi duit banyak ni

[00:04:18.700 – 00:04:20.360] Satu ke sana, tiga ke sini

[00:04:20.360 – 00:04:21.360] Satu ke sana, tiga ke sini

[00:04:22.440 – 00:04:23.960] Salah pula, dia kata ni kat bawah ni

[00:04:24.460 – 00:04:25.800] Duit RM4,500 ni

[00:04:27.160 – 00:04:28.680] Satu, awak pergi kepada

[00:04:29.480 – 00:04:30.620] Awak pergi, oh dapat

[00:04:30.620 – 00:04:32.000] Empat, betul lah

[00:04:33.200 – 00:04:33.920] RM6,000

[00:04:34.760 – 00:04:36.000] RM6,000 darab empat

[00:04:36.860 – 00:04:38.420] Tapi RM6,000 awak tak pakai semua

[00:04:38.420 – 00:04:39.800] RM4,500, betul lah tadi

[00:04:40.640 – 00:04:42.160] Sebab awak tak nak pakai semua guys

[00:04:42.160 – 00:04:43.460] Awak ada RM6,000

[00:04:43.460 – 00:04:45.720] Tapi awak boleh pakai RM4,500 je

[00:04:45.720 – 00:04:47.700] So RM4,500 tadi dapat berapa?

[00:04:47.880 – 00:04:48.700] RM12,000

[00:04:50.420 – 00:04:51.400] RM13,500

[00:04:53.240 – 00:04:54.600] So macam itulah

[00:04:54.600 – 00:04:56.280] Maksudnya konsep dia macam tu

[00:04:56.280 – 00:04:57.740] Saya nak explain benda ni simple

[00:04:57.740 – 00:04:59.360] So that awak nampak yang sebenarnya

[00:04:59.360 – 00:05:01.700] Kita pusing-pusingkan je balik duit tu

[00:05:02.420 – 00:05:03.320] RM4,500

[00:05:03.320 – 00:05:04.700] Yang ni pergi pada produk

[00:05:04.700 – 00:05:06.460] Yang ni pergi pada ads

[00:05:07.160 – 00:05:09.220] Okay, jom kita buat formula yang detail pula

[00:05:10.000 – 00:05:11.160] Maksudnya konsep saya kat sini

[00:05:11.160 – 00:05:12.540] Saya nak awak fikir

[00:05:12.540 – 00:05:16.360] Duit tu sentiasa diberanak-beranak-beranak-beranak-beranak

[00:05:16.360 – 00:05:21.820] Daripada RM500, RM1,500, RM4,500, RM4,500, RM4,500, RM3,000, RM40,000, RM40,000, RM1,000, RM1,000

[00:05:22.580 – 00:05:24.040] Mungkin awak kena naikkan ROAS je lah

[00:05:24.040 – 00:05:26.000] Oh ROAS 4 tak cover lah tuan

[00:05:26.000 – 00:05:27.360] Ada yang tukar ROAS 5 ke

[00:05:27.820 – 00:05:30.640] Maksudnya tak adalah semua duit yang awak dapat tu awak tekan iklan

[00:05:30.640 – 00:05:33.740] Ada duit yang awak posing balik untuk cover cost

[00:05:33.740 – 00:05:35.920] So ROAS ni adalah key dia

[00:05:36.700 – 00:05:37.140] Next

[00:05:37.140 – 00:05:39.200] Kita nak pergi pula pada formula detail

[00:05:39.200 – 00:05:41.080] Macam mana betul-betul

[00:05:41.080 – 00:05:42.480] Betul-betul punya kiraan

[00:05:42.480 – 00:05:45.580] RM500 ni boleh jadi

[00:05:45.580 – 00:05:46.980] RM100,000

[00:05:46.980 – 00:05:48.260] So kita ambil

[00:05:48.260 – 00:05:50.140] RM500 ni sebenarnya

[00:05:50.140 – 00:05:52.700] Duit ni akan spend dekat mana

[00:05:52.700 – 00:05:54.580] Dia akan spend kepada

[00:05:54.580 – 00:05:56.320] CPM dulu

[00:05:56.320 – 00:05:58.120] CPM ni adalah

[00:05:58.120 – 00:06:00.040] Cost per

[00:06:00.040 – 00:06:01.600] Mile

[00:06:01.600 – 00:06:03.100] Ataupun cost untuk

[00:06:03.100 – 00:06:05.160] RM1000 view

[00:06:06.320 – 00:06:07.640] ataupun impression

[00:06:07.640 – 00:06:08.740] berapa RM

[00:06:08.740 – 00:06:11.180] kat sini duit awak akan habis dulu

[00:06:11.180 – 00:06:12.780] dan standard iklan

[00:06:12.780 – 00:06:15.200] Facebook ke TikTok ke

[00:06:15.200 – 00:06:16.400] standard iklan eh

[00:06:16.400 – 00:06:18.600] CPM dalam sekitar RM10

[00:06:19.620 – 00:06:21.100] CPM RM10

[00:06:21.100 – 00:06:21.840] maksudnya

[00:06:21.840 – 00:06:24.260] 1000 view ni nak dapat dia

[00:06:24.260 – 00:06:26.440] adalah equal RM10

[00:06:28.300 – 00:06:29.520] ni view

[00:06:29.520 – 00:06:31.940] ataupun ada orang sebut impression

[00:06:31.940 – 00:06:33.840] kalau Facebook dia sebut impression

[00:06:33.840 – 00:06:35.860] berapa kali iklan awak terpapar

[00:06:35.860 – 00:06:36.140] RM10

[00:06:36.140 – 00:06:37.700] maksudnya

[00:06:37.700 – 00:06:38.580] kalau awak spend

[00:06:38.580 – 00:06:39.460] semua sekali

[00:06:39.460 – 00:06:39.960] RM500

[00:06:39.960 – 00:06:41.740] berapa view awak dapat

[00:06:41.740 – 00:06:43.460] katalah RM10 seribu

[00:06:43.460 – 00:06:44.600] so saya bahagi

[00:06:44.600 – 00:06:45.240] RM500

[00:06:45.240 – 00:06:46.060] bahagi dengan

[00:06:46.060 – 00:06:46.680] RM10

[00:06:46.680 – 00:06:47.720] saya dapat

[00:06:47.720 – 00:06:48.740] RM50 gandaan

[00:06:48.740 – 00:06:49.900] RM50 gandaan

[00:06:49.900 – 00:06:50.300] darab dengan

[00:06:50.300 – 00:06:50.800] RM1000

[00:06:50.800 – 00:06:51.860] maksudnya

[00:06:51.860 – 00:06:52.180] saya dapat

[00:06:52.180 – 00:06:53.180] RM50,000 view

[00:06:53.180 – 00:06:53.980] so dengan

[00:06:53.980 – 00:06:54.940] membayar

[00:06:54.940 – 00:06:56.360] RM500

[00:06:56.360 – 00:06:57.640] awak sedang

[00:06:57.640 – 00:06:58.320] membeli

[00:06:58.900 – 00:06:59.520] sebanyak

[00:06:59.520 – 00:07:00.880] RM50,000

[00:07:00.880 – 00:07:01.780] mata memandang

[00:07:03.380 – 00:07:04.920] Nampak tak? Ini logik dia

[00:07:04.920 – 00:07:06.700] 50,000 view

[00:07:06.700 – 00:07:07.520] Ataupun impression

[00:07:08.200 – 00:07:09.260] Masalah je guys

[00:07:09.260 – 00:07:12.000] Ini orang tahu dah tengok belum beli lagi

[00:07:12.000 – 00:07:14.780] Maka yang seterusnya awak kena tahu adalah

[00:07:14.780 – 00:07:15.700] Daripada sini

[00:07:15.700 – 00:07:18.920] Berapa ramai pula yang klik pada iklan

[00:07:19.800 – 00:07:20.860] Kita panggil

[00:07:20.860 – 00:07:22.700] Yang ter-stop scroll

[00:07:23.500 – 00:07:24.860] Untuk stop scroll ni

[00:07:24.860 – 00:07:26.400] Satu data yang awak kena hafal

[00:07:26.400 – 00:07:27.960] Nama dia adalah

[00:07:29.620 – 00:07:30.260] CTR

[00:07:30.260 – 00:07:33.690] all. CTR

[00:07:33.690 – 00:07:35.510] all. CTR all ni

[00:07:35.510 – 00:07:36.910] adalah click through rate all.

[00:07:39.370 – 00:07:41.070] Sekejap lagi kalau abang grab sampai, awak ambil ya.

[00:07:41.170 – 00:07:42.170] Ambil lah. Abang grab sampai bawah.

[00:07:42.570 – 00:07:45.110] Ni ambil phone saya. Sekejap guys eh. Abang grab

[00:07:45.110 – 00:07:47.330] je. Kita udah grab

[00:07:47.330 – 00:07:49.070] lapar pula kan. Sambil buat video ni.

[00:07:49.290 – 00:07:49.630] Macam mana?

[00:07:52.830 – 00:07:53.310] Selambar.

[00:07:54.190 – 00:07:54.930] CTR all.

[00:07:55.350 – 00:07:57.510] Okay. CTR all ni, apa maksud dia?

[00:07:57.990 – 00:07:59.270] Click through rate all.

[00:08:00.950 – 00:08:01.390] Klik

[00:08:02.150 – 00:08:02.590] True

[00:08:04.050 – 00:08:04.490] True

[00:08:04.490 – 00:08:05.030] Macam ni aje

[00:08:05.030 – 00:08:05.710] True rate

[00:08:07.130 – 00:08:07.570] All

[00:08:08.670 – 00:08:09.110] Maksudnya

[00:08:09.110 – 00:08:09.550] Macam ni

[00:08:10.050 – 00:08:10.990] Bayangkan iklan awak

[00:08:10.990 – 00:08:11.790] Bentuk dia macam ni

[00:08:11.790 – 00:08:12.590] Ha ni iklan awak

[00:08:13.450 – 00:08:13.890] Okay

[00:08:13.890 – 00:08:14.930] Iklan awak ni

[00:08:14.930 – 00:08:16.250] Ini iklan Facebook kan saya buat

[00:08:16.250 – 00:08:17.810] Dia ada gambar

[00:08:17.810 – 00:08:18.890] Lepas tu dia ada

[00:08:18.890 – 00:08:19.770] Awak punya profile kan

[00:08:19.770 – 00:08:20.230] Kat sini kan

[00:08:20.710 – 00:08:21.890] Lepas tu dia ada tulisan

[00:08:21.890 – 00:08:22.490] Copywriting

[00:08:22.490 – 00:08:23.390] Lepas tu dia ada

[00:08:23.390 – 00:08:24.390] See more

[00:08:26.280 – 00:08:27.260] Kalau TikTok pula

[00:08:27.260 – 00:08:27.960] Dia menegak

[00:08:28.820 – 00:08:30.460] Dia ada awak punya profile kat sini

[00:08:30.460 – 00:08:31.280] Button share

[00:08:31.280 – 00:08:31.760] Button share

[00:08:31.760 – 00:08:32.380] Tak apa benda

[00:08:32.380 – 00:08:33.260] Ada kooperating sini

[00:08:33.260 – 00:08:34.520] Awak tu sini

[00:08:34.520 – 00:08:35.680] Awak punya video awak lah

[00:08:35.680 – 00:08:36.260] Kat tengah ni

[00:08:36.260 – 00:08:36.820] Okay

[00:08:37.620 – 00:08:38.800] CTR all ni

[00:08:39.400 – 00:08:40.620] Sebenarnya adalah satu data

[00:08:40.620 – 00:08:41.240] Kita nak tahu

[00:08:41.240 – 00:08:42.640] Berapa ramai yang

[00:08:42.640 – 00:08:44.060] Klik apa-apa pada iklan

[00:08:44.060 – 00:08:45.500] Dia panggil orang yang

[00:08:45.500 – 00:08:47.180] Klik through rate all

[00:08:47.180 – 00:08:48.680] Dia tekan apa-apa pada iklan

[00:08:48.680 – 00:08:50.100] Dia tekan button play ke

[00:08:50.100 – 00:08:51.400] Dia tekan awak punya profile ke

[00:08:51.400 – 00:08:52.400] Dia tekan see more ke

[00:08:52.400 – 00:08:53.980] Dan ini adalah indikator

[00:08:53.980 – 00:08:55.260] Berapa ramai yang stop scroll

[00:08:55.260 – 00:08:56.820] Dan target kita

[00:08:56.820 – 00:08:57.720] Adalah

[00:08:57.720 – 00:08:58.300] Sebanyak

[00:08:58.300 – 00:09:00.360] 4%

[00:09:00.360 – 00:09:01.940] Ke atas

[00:09:01.940 – 00:09:03.440] Kita nak pastikan

[00:09:03.440 – 00:09:05.560] Lebih daripada 4% orang

[00:09:05.560 – 00:09:06.660] Yang tengok iklan ni

[00:09:06.660 – 00:09:08.460] Dia berminat nak stop

[00:09:09.360 – 00:09:10.840] So berapa kita dapat guys

[00:09:10.840 – 00:09:11.360] Daripada sini

[00:09:11.360 – 00:09:12.920] Kita akan dapat

[00:09:13.640 – 00:09:14.540] Pinjam balik

[00:09:14.540 – 00:09:16.480] Nak ambil calculator ni

[00:09:18.400 – 00:09:19.580] Kita akan dapat

[00:09:19.580 – 00:09:20.300] Tengok eh

[00:09:20.300 – 00:09:20.960] 50,000

[00:09:20.960 – 00:09:22.400] Darap dengan 4%

[00:09:22.400 – 00:09:24.440] 2,000 orang

[00:09:24.440 – 00:09:25.460] Yang berminat

[00:09:25.460 – 00:09:25.900] Nampak

[00:09:25.900 – 00:09:26.740] Gila tak gila

[00:09:26.740 – 00:09:28.200] 2,000 orang je

[00:09:28.200 – 00:09:30.280] daripada RM50,000, yang semuanya terstop. Yang lain

[00:09:30.280 – 00:09:32.320] semua tengok je. Awak punya

[00:09:32.320 – 00:09:34.060] tadi tu. RM2,000.

[00:09:34.260 – 00:09:35.840] Kan? RM2,000 orang guys.

[00:09:36.240 – 00:09:37.680] So, kita dah dapat dah data seterusnya.

[00:09:38.020 – 00:09:40.200] Ini sign disebalik menghasilkan rowas tadi tu.

[00:09:41.240 – 00:09:42.280] RM2,000

[00:09:42.280 – 00:09:44.140] orang je yang stop

[00:09:44.140 – 00:09:46.500] scroll. Daripada

[00:09:46.500 – 00:09:47.580] RM2,000 orang ni pula,

[00:09:48.100 – 00:09:49.920] berapa banyak yang klik link?

[00:09:50.980 – 00:09:52.140] Dan dalam case ni,

[00:09:52.280 – 00:09:54.000] saya buat example, klik

[00:09:54.000 – 00:09:55.040] link WhatsApp.

[00:09:56.220 – 00:09:58.440] klik link apa? klik link whatsapp

[00:09:58.440 – 00:09:59.940] sebab iklan ada banyak guys

[00:09:59.940 – 00:10:02.660] ada iklan yang tarik ke website

[00:10:02.660 – 00:10:04.580] nanti kita buat logik dia

[00:10:04.580 – 00:10:06.800] saya ambil simulation untuk iklan ke whatsapp dulu

[00:10:06.800 – 00:10:08.440] so 2000 orang

[00:10:08.440 – 00:10:10.740] yang stop scroll

[00:10:10.740 – 00:10:11.380] belum pergi

[00:10:11.380 – 00:10:13.760] stop scroll sahaja

[00:10:14.620 – 00:10:16.080] berapa ramai yang klik link?

[00:10:16.480 – 00:10:17.960] biasanya dalam sekitar

[00:10:17.960 – 00:10:18.900] 2

[00:10:18.900 – 00:10:22.860] 1% dah sangat bagus

[00:10:22.860 – 00:10:24.420] yang klik link whatsapp

[00:10:24.420 – 00:10:28.060] So, bayangkan dia nak kena click link

[00:10:28.060 – 00:10:29.940] Ini adalah action yang seterusnya

[00:10:29.940 – 00:10:33.540] Dan data yang kita akan tengok adalah CTR link

[00:10:34.560 – 00:10:35.400] CTR link

[00:10:35.400 – 00:10:39.840] CTR link ni adalah berapa peratus orang yang click link

[00:10:39.840 – 00:10:44.560] Dia sama juga click through rate

[00:10:44.560 – 00:10:46.700] Tapi click through rate untuk link

[00:10:46.700 – 00:10:50.240] Dan benchmark kita adalah 2% dan ke atas

[00:10:50.240 – 00:10:52.940] So, 2% daripada mana? Daripada RM50,000

[00:10:52.940 – 00:10:54.360] Maksudnya kita nak half lah

[00:10:54.360 – 00:10:56.580] So half daripada yang stop

[00:10:56.580 – 00:10:58.160] Dia terklik link

[00:10:58.160 – 00:10:59.760] So kita dah dapat

[00:11:00.540 – 00:11:01.820] Seribu orang

[00:11:03.080 – 00:11:04.360] Yang klik

[00:11:05.380 – 00:11:06.020] Link

[00:11:07.020 – 00:11:07.660] Whatsapp

[00:11:09.730 – 00:11:11.710] Daripada yang klik link Whatsapp ni pula

[00:11:11.710 – 00:11:13.710] Berapa ramai yang masuk Whatsapp

[00:11:13.710 – 00:11:15.750] Tak semua orang yang masuk Whatsapp

[00:11:15.750 – 00:11:17.650] Kita ada satu benda yang dipanggil sebagai

[00:11:17.650 – 00:11:18.730] Bounce rate

[00:11:19.550 – 00:11:22.250] Bounce rate ni orang tu dia melantun keluar balik

[00:11:22.250 – 00:11:23.210] Nampak ni

[00:11:24.690 – 00:11:26.050] Bounce rate

[00:11:26.050 – 00:11:29.590] Bounce rate ni kita target tak lebih daripada 50%

[00:11:29.590 – 00:11:31.790] Kalau lebih daripada 50%

[00:11:31.790 – 00:11:33.590] Maksudnya iklan awak ada problem lah

[00:11:33.590 – 00:11:34.890] Orang masuk tapi keluar balik

[00:11:34.890 – 00:11:36.550] So daripada 1000 orang

[00:11:36.550 – 00:11:38.330] Berapa ramai yang betul-betul whatsapp

[00:11:38.330 – 00:11:39.810] Biasanya lah 500 sahaja

[00:11:39.810 – 00:11:42.210] So katalah 500 orang

[00:11:42.210 – 00:11:43.330] Yang whatsapp awak

[00:11:44.670 – 00:11:46.730] Yang whatsapp betul-betul masuk

[00:11:46.730 – 00:11:47.750] Sampai tekan button send

[00:11:47.750 – 00:11:49.870] Berminat susu kurma contohnya

[00:11:49.870 – 00:11:51.950] Berapa ramai pula yang close

[00:11:51.950 – 00:11:54.470] closing rate, katakanlah saya ambil ni contoh

[00:11:54.470 – 00:11:56.050] produk RM200

[00:11:56.050 – 00:11:58.550] apa-apa produk lah eh, bawah RM200

[00:11:58.550 – 00:12:00.510] target untuk closing rate

[00:12:00.510 – 00:12:02.310] produk kita panggil CR

[00:12:03.390 – 00:12:04.390] itulah step yang

[00:12:04.390 – 00:12:06.190] selanjutnya pula, step yang selanjutnya nak tahu

[00:12:06.190 – 00:12:08.210] berapa pula awak punya CR

[00:12:08.210 – 00:12:09.950] ataupun awak punya

[00:12:09.950 – 00:12:12.170] closing rate team sale awak

[00:12:12.970 – 00:12:14.310] katakanlah closing rate

[00:12:14.310 – 00:12:16.310] team sale awak adalah sekitar

[00:12:17.150 – 00:12:18.510] standard CR kita

[00:12:18.510 – 00:12:20.230] adalah 20 ke

[00:12:20.230 – 00:12:22.410] 40%, 40%

[00:12:22.410 – 00:12:24.350] perform, 20% ni kira bagus

[00:12:24.350 – 00:12:26.530] tapi tak adalah power sangat, 10% tu

[00:12:26.530 – 00:12:28.410] kira teruk lah, so saya nak target

[00:12:28.410 – 00:12:29.810] at least 20%

[00:12:30.870 – 00:12:32.350] 20% CR

[00:12:32.350 – 00:12:34.490] closing rate, saya dapat berapa

[00:12:34.490 – 00:12:36.610] guys, saya dapat 100

[00:12:36.610 – 00:12:37.430] orang

[00:12:37.430 – 00:12:39.950] yang saya berjaya close

[00:12:41.430 – 00:12:42.530] maksudnya, darab lah

[00:12:42.530 – 00:12:43.870] dengan harga produk kita 200

[00:12:43.870 – 00:12:46.110] kan, so darab dengan 200

[00:12:46.110 – 00:12:48.550] ringgit, berapa saya dapat

[00:12:48.550 – 00:12:50.050] kat sini, saya dapat balik

[00:12:51.330 – 00:12:53.170] RM2,000

[00:12:53.170 – 00:12:54.890] sale

[00:12:54.890 – 00:12:56.290] so nampak tak

[00:12:56.290 – 00:12:58.210] logik akal dia

[00:12:58.210 – 00:12:59.970] kita spend berapa kat sini

[00:12:59.970 – 00:13:01.430] spend RM500

[00:13:01.430 – 00:13:03.510] add spend

[00:13:04.650 – 00:13:06.950] dan kita dapat balik

[00:13:08.010 – 00:13:09.850] RM2,000

[00:13:09.850 – 00:13:11.150] sale

[00:13:11.150 – 00:13:13.150] haa bawah ni

[00:13:13.150 – 00:13:13.990] jom kita recap balik

[00:13:13.990 – 00:13:15.690] kita buat cara kita dapat

[00:13:15.690 – 00:13:18.750] RM500 ni kos iklan RM10

[00:13:18.750 – 00:13:20.550] Harga dia RM1,000

[00:13:20.550 – 00:13:22.310] Eh, RM1,000 impression

[00:13:22.310 – 00:13:22.810] Harga dia RM10

[00:13:22.810 – 00:13:24.350] So, kalau spend RM500

[00:13:24.350 – 00:13:26.090] Kita dapatlah RM50,000 orang view

[00:13:26.090 – 00:13:27.810] Daripada RM50,000 orang view

[00:13:27.810 – 00:13:28.670] Tak semua yang stop

[00:13:28.670 – 00:13:29.230] Tengok iklan

[00:13:29.230 – 00:13:30.990] Kita nak pastikan CTRL kita

[00:13:30.990 – 00:13:32.010] Data CTRL ni

[00:13:32.010 – 00:13:33.790] Lebih daripada 4%

[00:13:33.790 – 00:13:36.050] Bila CTRL kita dah cantik

[00:13:36.050 – 00:13:37.650] Lebih daripada 4%

[00:13:37.650 – 00:13:39.410] Berlakulah 2 orang yang terstop

[00:13:39.410 – 00:13:41.210] Ni kita akan tengok data dia nanti

[00:13:41.210 – 00:13:42.470] Data ni semua keluar dekat

[00:13:42.470 – 00:13:43.070] Ads manager

[00:13:43.070 – 00:13:44.890] Ads manager nanti ada

[00:13:44.890 – 00:13:45.790] Semua data-data ni

[00:13:46.690 – 00:13:47.450] Lepas tu

[00:13:47.450 – 00:13:48.370] Kita nak pastikan

[00:13:48.990 – 00:13:50.970] CTR link kita pula 2%

[00:13:50.970 – 00:13:52.410] Maksudnya separuh daripada atas

[00:13:52.410 – 00:13:53.170] RM1,000

[00:13:53.170 – 00:13:55.010] RM1,000 pula tak semua masuk

[00:13:55.010 – 00:13:56.130] Yang betul-betul serius je

[00:13:56.130 – 00:13:58.050] Biasanya bounce rate dia ni

[00:13:58.050 – 00:13:59.910] Dalam sekitar 50%

[00:13:59.910 – 00:14:01.510] Lepas tu yang kita berjaya close

[00:14:01.510 – 00:14:02.590] 20% daripada tu

[00:14:02.590 – 00:14:03.370] 100 orang

[00:14:03.370 – 00:14:05.850] Dan kita dapat RM2,000

[00:14:06.510 – 00:14:07.770] Maksudnya ni ruas berapa?

[00:14:08.170 – 00:14:10.550] Ni ruas ni adalah ruas 4 lah

[00:14:10.550 – 00:14:12.050] Ruas ataupun ROI

[00:14:12.050 – 00:14:13.350] So cukup tak cukup?

[00:14:13.450 – 00:14:15.210] Tepuk dada tanyalah target masing-masing

[00:14:15.210 – 00:14:16.330] Kalau tak cukup

[00:14:16.330 – 00:14:17.830] Kenalah performkan lagi kat sini

[00:14:17.830 – 00:14:19.710] sini mungkin 4.5, sini mungkin

[00:14:19.710 – 00:14:21.590] 2.2, 2.3, sini

[00:14:21.590 – 00:14:23.610] klub bounce rate, kenalah kurangkan lagi, kenalah

[00:14:23.610 – 00:14:26.010] naikkan lagi closing rate, 23%

[00:14:26.010 – 00:14:27.830] ke, 25% ke, tiba-tiba

[00:14:27.830 – 00:14:29.610] benda ni akan bertukar, daripada 4 jadi

[00:14:29.610 – 00:14:31.690] 5 kali ganda, 6 kali ganda, setiap

[00:14:31.690 – 00:14:33.670] benda kecil ni akan main peranan

[00:14:34.190 – 00:14:35.930] nampak, gila tak gila guys

[00:14:35.930 – 00:14:37.470] so ini adalah

[00:14:37.470 – 00:14:39.370] sign disebalik hasilkan iklan

[00:14:39.370 – 00:14:41.690] kita dah tengok ruas, semua orang nak masuk

[00:14:41.690 – 00:14:43.650] syurga, tapi apa amalan nak masuk syurga

[00:14:44.250 – 00:14:45.350] nak tahu lebih detail

[00:14:45.350 – 00:14:47.690] kita sambung dalam video yang selanjutnya, sebab

[00:14:47.690 – 00:14:49.110] Yang ni simulation sahaja