Paid Ads Traffic Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f926 Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.000 – 00:00:06.320] Video terakhir untuk melengkapkan chapter sales page e-com yang padu ni adalah Paid Ads Traffic. [00:00:06.540 – 00:00:11.140] Macam biasa guys, ini panduan pendek sebab saya bukan tujuan nak ajar detail sangat. [00:00:11.360 – 00:00:13.000] Saya nak ajar e-commerce sales page. [00:00:13.380 – 00:00:17.080] Tapi kalau awak nak belajar lebih detail, boleh tengok dekat dalam Meta Ads kita dah ajar. [00:00:17.340 – 00:00:23.660] Dan mungkin kalau ada modul yang ke-seterusnya, yang ke-5 atau ke-6, kita memang plan nak buat untuk content FYP. [00:00:23.800 – 00:00:24.640] So boleh tengok kat situ juga. [00:00:25.460 – 00:00:28.160] Okay, so jom kita sambung secara roughly untuk video terakhir. [00:00:28.320 – 00:00:29.920] Paid Ads ini apa? [00:00:30.000 – 00:00:32.600] so paid ads ni setelah kita dah [00:00:32.600 – 00:00:34.440] buat free traffic tadi, kita dah [00:00:34.440 – 00:00:36.520] faham tentang moment, sehari ada [00:00:36.520 – 00:00:37.600] banyak posting, ada tiga [00:00:38.540 – 00:00:40.480] kita nak buat pula content [00:00:40.480 – 00:00:42.060] FYP yang mana [00:00:43.100 – 00:00:44.620] convert video FYP [00:00:44.620 – 00:00:45.800] jadi iklan, tu je [00:00:45.800 – 00:00:47.860] mana-mana yang FYP tu [00:00:47.860 – 00:00:49.820] kita akan convert jadi iklan dengan [00:00:49.820 – 00:00:53.540] buang hujung dia tu, I-U-W-T-O-U-A [00:00:53.540 – 00:00:54.320] buang belakang dia [00:00:55.260 – 00:00:56.960] so kita convert [00:00:57.600 – 00:00:58.740] iklan-iklan kita [00:00:58.740 – 00:00:59.400] Yang biasa-bias [00:00:59.400 – 00:01:00.800] Video-video kita FYP [00:01:00.800 – 00:01:01.340] Jadi ads [00:01:01.340 – 00:01:02.340] Cara dia macam ni [00:01:02.340 – 00:01:03.720] Depan maintain sama [00:01:03.720 – 00:01:04.500] Maintain je [00:01:04.500 – 00:01:06.380] 7 ke 30 saat [00:01:06.380 – 00:01:06.820] Lepas semua ni [00:01:06.820 – 00:01:07.220] Macam dalam [00:01:07.220 – 00:01:08.600] Seminat ni maintain sama [00:01:08.600 – 00:01:10.300] Belakang ni yang kita tukar [00:01:10.300 – 00:01:11.400] Dan kita akan gunakan [00:01:12.160 – 00:01:12.760] IUWTOUA [00:01:12.760 – 00:01:13.720] Intro USP [00:01:13.720 – 00:01:14.540] Siapa yang sesuai [00:01:14.540 – 00:01:15.880] Trust offer agency action [00:01:15.880 – 00:01:16.540] Contoh macam ni [00:01:20.240 – 00:01:20.840] Alhamdulillah [00:01:20.840 – 00:01:21.800] Kirocare [00:01:21.800 – 00:01:22.900] Contoh dekat ujung tu [00:01:23.940 – 00:01:24.540] Kirocare [00:01:24.540 – 00:01:26.440] Jom dapatkan servis [00:01:26.440 – 00:01:27.120] Dengan Kirocare [00:01:27.120 – 00:01:28.140] Pusat Rawatan [00:01:28.140 – 00:01:28.860] Speech Therapy [00:01:28.860 – 00:01:29.720] Kami pakar [00:01:29.720 – 00:01:32.360] kami sediakan pakar terapi pengalaman [00:01:32.360 – 00:01:34.220] siap dengan laporan pelayan penuh [00:01:34.220 – 00:01:34.800] lepas sesi [00:01:34.800 – 00:01:36.920] dan mak ayah dapat sekali aktiviti mudah [00:01:36.920 – 00:01:37.820] untuk buat latihan di rumah [00:01:37.820 – 00:01:39.500] sesuai sangat untuk anda [00:01:39.500 – 00:01:40.940] yang ada anak umur 3-5 tahun [00:01:40.940 – 00:01:41.600] nampak bercakap [00:01:41.600 – 00:01:43.000] atau anda parent yang sibuk [00:01:43.000 – 00:01:44.820] anak letak ke rumah nenek atau pengasuh [00:01:44.820 – 00:01:46.820] ataupun mungkin anak anda ni [00:01:46.820 – 00:01:48.820] hanya tunjuk sahaja [00:01:48.820 – 00:01:49.740] bila nangis [00:01:49.740 – 00:01:50.660] tapi tak cakap apa-apa [00:01:50.660 – 00:01:52.420] banyak dah feedback parent [00:01:52.420 – 00:01:53.460] yang mula-mula [00:01:53.460 – 00:01:55.260] anak sebut 2-3 perkataan [00:01:55.260 – 00:01:56.160] lepas sesi [00:01:56.160 – 00:01:57.360] dah banyak dah perkataan disebut [00:01:57.360 – 00:01:58.480] CXC Dynos ni [00:01:58.480 – 00:01:59.720] Hanya RM30 sahaja [00:02:00.340 – 00:02:00.860] Klik [00:02:00.860 – 00:02:01.940] Dapatkan sekarang [00:02:01.940 – 00:02:02.800] Sebelum masalah [00:02:02.800 – 00:02:03.300] Space release [00:02:03.300 – 00:02:03.960] Semakin teruk [00:02:03.960 – 00:02:04.960] Habis [00:02:04.960 – 00:02:07.860] So dia lebih [00:02:07.860 – 00:02:08.520] Detail lah [00:02:08.520 – 00:02:08.980] Berbanding tadi [00:02:08.980 – 00:02:09.320] Sebab [00:02:09.320 – 00:02:10.200] Yang tadi tu [00:02:10.200 – 00:02:10.960] Video FIP [00:02:10.960 – 00:02:11.900] Takkanlah kita nak selit [00:02:11.900 – 00:02:12.520] Banyak sangat benda [00:02:12.520 – 00:02:13.340] Sampai USP [00:02:13.340 – 00:02:14.100] Bagai semua kan [00:02:14.100 – 00:02:15.380] Tapi sebab iklan [00:02:15.380 – 00:02:16.360] Tak ada isu lah [00:02:16.360 – 00:02:17.820] Iklan buat panjang-panjang pun [00:02:17.820 – 00:02:18.280] Tak ada masalah [00:02:18.280 – 00:02:18.900] Sebab ni iklan [00:02:18.900 – 00:02:20.400] Iklan ni kita punya [00:02:20.400 – 00:02:21.160] Traffic sendiri kan [00:02:21.160 – 00:02:22.120] So kita alang-alang [00:02:22.120 – 00:02:23.580] Dah dapat yang berkualiti tu [00:02:23.580 – 00:02:25.040] Kita henjuk je habis terus [00:02:25.040 – 00:02:26.260] So kelebihan dia [00:02:26.260 – 00:02:26.840] Dia ada trust [00:02:26.840 – 00:02:27.820] Dia ada who [00:02:27.820 – 00:02:28.560] Siapa yang sesuai [00:02:29.260 – 00:02:30.320] dan dia ada [00:02:31.020 – 00:02:32.960] tu lah dua ni lah sebenarnya [00:02:32.960 – 00:02:35.020] intro product, dia ada juga intro product [00:02:35.020 – 00:02:37.540] mungkin intro product ni kita boleh intro lebih proper lagi [00:02:38.340 – 00:02:39.300] apakah manfaat [00:02:39.300 – 00:02:40.960] USP kita boleh tarik lama sikit [00:02:40.960 – 00:02:41.720] jadi [00:02:42.620 – 00:02:44.320] kalau kita dah post dekat [00:02:44.320 – 00:02:46.900] TikTok, dekat FB apa semua, ambillah [00:02:46.900 – 00:02:49.040] yang FYP, kita dapat free testing [00:02:49.040 – 00:02:50.900] kat situ, mana-mana yang FYP kita [00:02:50.900 – 00:02:52.740] jadikan sebagai iklan, so itu strategi dia [00:02:52.740 – 00:02:55.120] next pula, apa strategi untuk buat iklan [00:02:55.120 – 00:02:56.400] elak bakar duit [00:02:56.400 – 00:02:57.660] Adalah [00:02:57.660 – 00:02:59.760] Bila kita nak scale up [00:02:59.760 – 00:03:00.780] Scale up ni [00:03:00.780 – 00:03:02.320] Kita kena faham [00:03:03.060 – 00:03:03.820] Strategi dia [00:03:03.820 – 00:03:05.300] Contoh split test [00:03:05.960 – 00:03:07.520] Split test strategi [00:03:08.400 – 00:03:09.740] Iklan ada tiga tugas [00:03:09.740 – 00:03:11.880] Yang ni saya ada explain detail gila dalam [00:03:11.880 – 00:03:13.440] Meta ads punya panduan [00:03:13.440 – 00:03:14.720] Apa? [00:03:15.640 – 00:03:16.960] Formula meta ads [00:03:16.960 – 00:03:17.960] Pergi kat situ lah [00:03:17.960 – 00:03:18.560] Belajar kat situ [00:03:18.560 – 00:03:20.120] Yang ni saya just nak selit-selit [00:03:20.120 – 00:03:21.660] At least awak refresh balik [00:03:21.660 – 00:03:23.300] Iklan nak buat kita ter-stop [00:03:23.300 – 00:03:24.140] Ter-click [00:03:24.140 – 00:03:25.780] Dan terasa nak beli [00:03:25.780 – 00:03:26.060] Bye [00:03:26.060 – 00:03:28.060] So kalau iklan awak struggle [00:03:28.060 – 00:03:29.640] Dekat depan eh [00:03:29.640 – 00:03:31.640] Biasanya CTR all drop data tu [00:03:31.640 – 00:03:33.600] Kita akan tengok balik hook kita ni [00:03:33.600 – 00:03:34.900] 3-7 second menarik ke tak [00:03:34.900 – 00:03:36.860] Katalah dekat dalam pula problem [00:03:36.860 – 00:03:37.920] Contohnya CTR link [00:03:37.920 – 00:03:39.360] Orang tak banyak yang klik link [00:03:39.360 – 00:03:41.500] Maksudnya mungkin offer kita tak menarik [00:03:42.480 – 00:03:43.600] Kita takde urgency [00:03:43.600 – 00:03:46.260] Tapi katakanlah orang dah masuk bag kuning [00:03:46.260 – 00:03:47.160] Tapi tak beli [00:03:47.160 – 00:03:48.340] Orang dah masuk whatsapp [00:03:48.340 – 00:03:49.100] Tapi tak beli [00:03:49.100 – 00:03:50.640] Maksudnya iklan kita tu [00:03:50.640 – 00:03:51.720] Boleh buat orang stop [00:03:51.720 – 00:03:52.640] Boleh buat orang klik [00:03:52.640 – 00:03:54.000] Tapi majority yang klik [00:03:54.000 – 00:03:55.740] Hanyalah klik bid sahaja [00:03:55.740 – 00:03:57.480] Bukannya click buy [00:03:57.480 – 00:03:58.160] Ada dua eh [00:03:58.160 – 00:03:59.120] Click bait [00:03:59.120 – 00:04:00.500] Masuk untuk [00:04:00.500 – 00:04:01.700] Survey-survey [00:04:01.700 – 00:04:02.620] Click buy [00:04:02.620 – 00:04:03.960] Masuk memang nak beli semuanya [00:04:03.960 – 00:04:05.220] Cuma tinggal nak tengok [00:04:05.220 – 00:04:05.800] Confirm-confirm [00:04:05.800 – 00:04:06.440] Dabur-confirm je [00:04:06.440 – 00:04:07.400] So [00:04:07.400 – 00:04:08.220] Bayangkan lah [00:04:08.220 – 00:04:08.980] Kita tengok iklan lah [00:04:08.980 – 00:04:09.700] Terasa nak beli [00:04:09.700 – 00:04:10.440] Ini lah kelebihan dia [00:04:10.440 – 00:04:11.840] Dan kalau orang tanya saya [00:04:11.840 – 00:04:12.880] Saya sadangkan macam ni [00:04:12.880 – 00:04:14.680] Okay ni strategi dia [00:04:15.920 – 00:04:17.060] Organic branding ni [00:04:17.060 – 00:04:18.200] Adalah total cure [00:04:18.200 – 00:04:18.660] So [00:04:18.660 – 00:04:19.720] Kelebihan dia [00:04:19.720 – 00:04:20.160] Dia free [00:04:20.160 – 00:04:20.740] Dia long term [00:04:20.740 – 00:04:21.420] Tapi dia slow [00:04:21.420 – 00:04:21.960] Unpretable [00:04:21.960 – 00:04:23.480] Pay ads pula [00:04:23.480 – 00:04:24.360] Dia ni pan killer [00:04:24.360 – 00:04:26.580] Dia laju, predictable, senang [00:04:26.580 – 00:04:28.260] Tapi dia mahal, short term solution [00:04:28.780 – 00:04:30.320] Ada setengah company [00:04:30.320 – 00:04:32.900] Dia tak nak buat organic branding, totally tekan ads [00:04:32.900 – 00:04:33.940] Makin lama iklan makin mahal [00:04:33.940 – 00:04:36.560] Ada pula company yang sombong, dia tak nak tekan ads [00:04:36.560 – 00:04:39.320] Nak organic branding je, makin lama makin mencabar pula [00:04:39.320 – 00:04:41.640] Sebab dia tak dapat nak naikkan sale dia [00:04:41.640 – 00:04:42.520] Sepantas 3 bulan [00:04:42.520 – 00:04:45.120] Memanglah sale dia akan naik, konsisten [00:04:45.120 – 00:04:47.240] Tapi waktu dia punya survival [00:04:47.240 – 00:04:48.160] Dia tu struggle sangat [00:04:48.160 – 00:04:50.980] Sedangkan kalau ada hybrid dengan dua-dua kan lagi bagus [00:04:52.120 – 00:04:52.900] Paid ads [00:04:52.900 – 00:04:54.260] Hanyalah booster sahaja [00:04:54.260 – 00:04:55.760] So, solution dia simple [00:04:55.760 – 00:04:57.720] Always start first month [00:04:57.720 – 00:04:58.500] Apa-apa company [00:04:58.500 – 00:04:59.680] Tak kisahlah awak baru nak start [00:04:59.680 – 00:05:00.540] Pali buat content ke [00:05:00.540 – 00:05:01.660] Start organic dulu [00:05:01.660 – 00:05:02.840] Biar lambat sekejap [00:05:02.840 – 00:05:03.320] Sebulan je [00:05:03.320 – 00:05:04.740] Tapi sebulan ni [00:05:04.740 – 00:05:06.140] Konsisten post sehari 3 [00:05:06.140 – 00:05:07.020] Sebab 90 [00:05:07.020 – 00:05:09.420] Daripada 90 content yang convert [00:05:10.360 – 00:05:11.320] Tukar mungkin [00:05:11.320 – 00:05:12.440] Post 5, 10 [00:05:12.440 – 00:05:13.180] Jadi iklan [00:05:13.180 – 00:05:14.760] Sebab tu kita delaykan sikit [00:05:14.760 – 00:05:17.380] Using FYP content as ads [00:05:17.380 – 00:05:19.440] Dan 3 fasa dalam iklan [00:05:19.440 – 00:05:21.280] Kita akan ada fasa split test [00:05:21.280 – 00:05:22.440] Cari winning ads [00:05:22.440 – 00:05:23.740] Iklan yang boleh bertahan [00:05:23.740 – 00:05:26.140] dan solid bila run dia tak koyak [00:05:26.140 – 00:05:28.200] dia tak jadi mahal, scale up pasal naikkan [00:05:28.200 – 00:05:29.920] budget, scale down pasal turunkan budget [00:05:29.920 – 00:05:31.380] tapi saya nak beritahu hack [00:05:31.380 – 00:05:34.040] ada 2 mindset bila kita nak testing iklan [00:05:34.040 – 00:05:36.080] satu vertical, dia suka naik naik [00:05:36.080 – 00:05:37.880] naik naik budget, contoh dia nak spend [00:05:37.880 – 00:05:40.160] 1000, dia naik 700 ke macam ni 2 iklan [00:05:40.160 – 00:05:42.040] iklan A 700, iklan B 300 [00:05:42.040 – 00:05:44.060] dah spend 1000, tapi sebenarnya awak [00:05:44.060 – 00:05:45.740] boleh buat macam ni, horizontal scale up [00:05:45.740 – 00:05:48.020] horizontal scale up ni pula, dia tak naikkan [00:05:48.020 – 00:05:49.460] budget, tapi dia banyakkan iklan [00:05:49.460 – 00:05:51.840] iklan baru eh, totally different [00:05:51.840 – 00:05:52.860] bukan tekan button duplicate [00:05:53.640 – 00:05:54.900] Ini adalah iklan [00:05:54.900 – 00:05:57.100] Yang totally iklan baru [00:05:57.100 – 00:05:58.260] Dia [00:05:59.900 – 00:06:01.500] Dia tukar video [00:06:01.500 – 00:06:02.180] Tukar gambar [00:06:02.180 – 00:06:02.740] Tukar operating [00:06:02.740 – 00:06:03.540] Dan mindset dia [00:06:03.540 – 00:06:05.380] Kalau aku nak spend seribu [00:06:05.380 – 00:06:06.780] Aku kena ada sepuluh iklan [00:06:06.780 – 00:06:07.620] Yang spend seratus [00:06:08.500 – 00:06:10.780] Eh tapi iklan nombor tujuh ni kan jadi [00:06:10.780 – 00:06:11.900] Eh naikkanlah bajet dia [00:06:11.900 – 00:06:12.700] Jadi tiga ratus [00:06:12.700 – 00:06:13.660] Tak nak tak nak [00:06:13.660 – 00:06:15.160] Aku tak nak makan kek gaju sangat [00:06:15.160 – 00:06:15.900] Dia slow-slow [00:06:15.900 – 00:06:16.820] Macam itulah [00:06:16.820 – 00:06:18.560] Sebab kita demand and supply [00:06:18.560 – 00:06:20.240] Kalau kita over supply [00:06:20.240 – 00:06:21.780] Video kita [00:06:21.780 – 00:06:23.960] Takut demand yang nak view video tu sikit [00:06:23.960 – 00:06:25.560] So benda tu lah that's why [00:06:26.120 – 00:06:27.760] Kenapa semua orang tahu je [00:06:27.760 – 00:06:29.000] Horizontal scale ni bagus [00:06:29.000 – 00:06:31.320] Tapi ramai still buat vertical sebab apa? [00:06:31.400 – 00:06:31.900] Sebab malas [00:06:31.900 – 00:06:34.260] Malas nak buat content yang berkualiti [00:06:34.260 – 00:06:35.440] Dia nak cari content magic [00:06:35.440 – 00:06:38.160] Sebab tu saya suka kita berbatas balik pada asas content [00:06:38.160 – 00:06:39.340] Organic branding [00:06:39.340 – 00:06:42.780] Kalau awak dah ada engine kat sini yang buat-buat-buat content [00:06:42.780 – 00:06:44.180] Apa nak risau? [00:06:44.600 – 00:06:48.180] Setiap bulan awak akan tak sengaja ada 20 iklan baru [00:06:48.180 – 00:06:50.600] Sebab engine organic awak ni berjalan [00:06:50.600 – 00:06:52.240] Ini antara kesilapan saya dulu juga [00:06:52.240 – 00:06:53.660] Saya memandang rendah [00:06:53.660 – 00:06:55.380] Kuasa organik [00:06:55.380 – 00:06:57.240] Dan bila kita testing iklan ni guys [00:06:57.240 – 00:06:59.120] Mahalkah nak test sampai 100 iklan [00:06:59.120 – 00:06:59.800] 10 iklan ni [00:06:59.800 – 00:07:02.000] Tak pun 3 hari tak ok off lah [00:07:02.000 – 00:07:03.700] So katalah kita spend iklan [00:07:03.700 – 00:07:04.680] Kalau iklan whatsapp [00:07:04.680 – 00:07:06.460] Kita spend sehari RM20 maximum [00:07:06.460 – 00:07:08.640] So kalau kita test RM3,060 [00:07:09.360 – 00:07:10.720] Kalau iklan website pula [00:07:10.720 – 00:07:11.800] Kita test dalam RM60 [00:07:12.920 – 00:07:14.200] Katalah RM3,180 [00:07:14.200 – 00:07:16.600] Tapi kalau awak tak ada issue budget [00:07:16.600 – 00:07:19.000] Iklan website biasanya RM100 sehari lah [00:07:19.000 – 00:07:20.040] Macam iklan ni [00:07:20.040 – 00:07:21.560] Macam saya tunjuk ni [00:07:22.400 – 00:07:23.080] Biasanya lah [00:07:23.080 – 00:07:24.280] Tapi takde masalah pun [00:07:24.280 – 00:07:25.100] Kalau awak rasa macam [00:07:25.100 – 00:07:26.800] Oh saya takpe tuan [00:07:26.800 – 00:07:27.620] Saya nak spend 1000 [00:07:27.620 – 00:07:28.620] Saya lagi sanggup buat [00:07:29.880 – 00:07:30.500] Berapa lah [00:07:30.500 – 00:07:31.640] Kalau 1000 bahagi 60 [00:07:31.640 – 00:07:32.460] 18 [00:07:33.720 – 00:07:34.880] 18 iklan eh [00:07:35.440 – 00:07:37.100] 60 darab dengan 18 iklan [00:07:37.100 – 00:07:37.380] Berapa dapat [00:07:45.880 – 00:07:46.500] Betul lah [00:07:46.500 – 00:07:48.960] Kena buat 18 iklan [00:07:48.960 – 00:07:50.000] Eh 16 [00:07:53.180 – 00:07:53.700] 16 [00:07:53.700 – 00:07:54.200] Sorry [00:07:54.200 – 00:07:56.820] 16 iklan ke 17 iklan ke [00:07:56.820 – 00:07:57.500] Macam tu lah kan [00:07:57.500 – 00:07:59.160] So mencabarlah sebenarnya [00:07:59.160 – 00:08:00.040] Tapi bagus [00:08:00.040 – 00:08:00.620] Dia stable [00:08:01.240 – 00:08:02.140] Iklan awak stable [00:08:02.140 – 00:08:03.300] Customer tak sempat nak bosan [00:08:03.300 – 00:08:04.120] Iklan lain pula datang [00:08:04.120 – 00:08:04.860] Iklan lain pula datang [00:08:04.860 – 00:08:05.500] Iklan lain pula datang [00:08:05.500 – 00:08:06.200] Cucuk tangan sana [00:08:06.200 – 00:08:06.960] Cucuk tangan sini [00:08:06.960 – 00:08:07.900] Macam tu lah [00:08:08.460 – 00:08:09.940] So yang ni memang padu guys [00:08:09.940 – 00:08:10.940] Tapi ramai orang tak nak buat [00:08:10.940 – 00:08:11.480] Sebab dia malas [00:08:11.480 – 00:08:11.800] Itu je [00:08:12.680 – 00:08:13.560] Dia memang [00:08:14.480 – 00:08:15.380] Malas nak buat kreatif [00:08:15.380 – 00:08:16.200] Marketer tu nak jadi [00:08:16.200 – 00:08:17.280] Marketer refresh-refresh [00:08:17.280 – 00:08:17.700] Bagi dia [00:08:17.700 – 00:08:18.360] Oh tu lah boy [00:08:18.360 – 00:08:19.240] Iklan tak jadi lah [00:08:19.240 – 00:08:20.440] Dah mahal lah sekarang [00:08:20.440 – 00:08:21.480] Padahal pakai video [00:08:21.480 – 00:08:22.320] Yang sambung 2 bulan lepas [00:08:22.320 – 00:08:23.440] Video ni guys [00:08:23.440 – 00:08:24.440] Dia bertahan 2 minggu [00:08:24.440 – 00:08:25.060] Ke 2 bulan [00:08:25.060 – 00:08:26.040] Itu maksimum sebenarnya [00:08:26.040 – 00:08:27.680] Dapat iklan yang bertahan [00:08:27.680 – 00:08:29.580] dua minggu tu pun dah habis bersyukur lah kita. Kadang-kadang [00:08:29.580 – 00:08:31.280] seminggu je. Nampak macam mana? Memang itulah [00:08:32.360 – 00:08:33.640] intensity kreatif tu. Sebab ada [00:08:33.640 – 00:08:35.680] kreatif yang scalable, ada kreatif yang [00:08:35.680 – 00:08:37.740] tak scalable. Kadang-kadang kreatif tu [00:08:37.740 – 00:08:39.660] dia nak penetrate audience, dia dah sampai [00:08:39.660 – 00:08:41.800] dekat daripada coal. Sorry, dia akan masuk [00:08:41.800 – 00:08:43.280] iklan, dia akan pergi dekat hot dulu. [00:08:43.620 – 00:08:45.840] Hot pergi dekat warm, pergi dekat coal. Kadang-kadang [00:08:45.840 – 00:08:47.500] on the way dia nak pergi dekat warm, dia dah tumpul. [00:08:47.580 – 00:08:49.620] Dia tak pergi nak penetrate lah. Maksudnya pergi dekat warm pun [00:08:49.620 – 00:08:50.720] warm audience tu tak minat lah. [00:08:51.900 – 00:08:53.740] Ada pula iklan yang punya padu dia. Daripada [00:08:53.740 – 00:08:55.760] hot, bila dia span lagi besar [00:08:55.760 – 00:08:56.420] Dia pergi dekat [00:08:57.180 – 00:08:57.660] Warm [00:08:57.660 – 00:08:58.960] Bila kita spend lagi besar [00:08:58.960 – 00:08:59.720] Sampai dah spend [00:08:59.720 – 00:09:01.080] 2-300 ribu [00:09:01.080 – 00:09:01.800] Dia dah pergi sampai kat [00:09:01.800 – 00:09:02.440] Cold audience [00:09:02.440 – 00:09:03.220] Cold audience ni maksudnya [00:09:03.220 – 00:09:03.640] Orang yang [00:09:03.640 – 00:09:05.200] Tak ada sakit buah pinggang pun [00:09:05.200 – 00:09:05.980] Tapi tengok-tengok [00:09:05.980 – 00:09:06.140] Eh [00:09:06.140 – 00:09:07.240] Kita beli pula [00:09:07.840 – 00:09:08.980] Supplement tu untuk mak dia [00:09:08.980 – 00:09:09.800] Maksudnya punya lah [00:09:09.800 – 00:09:10.560] Power iklan tu [00:09:10.560 – 00:09:11.460] Sampai dia boleh penetrate [00:09:11.460 – 00:09:12.660] Audience dah pada hot [00:09:12.660 – 00:09:13.240] Kepada warm [00:09:13.240 – 00:09:14.120] Warm pada pekol [00:09:14.120 – 00:09:14.900] Ibarat kan [00:09:14.900 – 00:09:15.640] Tengok kalau iklan [00:09:15.640 – 00:09:16.620] View dia 2 juta [00:09:16.620 – 00:09:17.280] Tu power tu [00:09:17.280 – 00:09:18.900] View iklan yang 1 juta [00:09:18.900 – 00:09:19.460] 2 juta [00:09:19.460 – 00:09:20.620] Menjuta-juta punya view [00:09:20.620 – 00:09:21.240] Sampai maka tu [00:09:22.020 – 00:09:22.860] Tekan je [00:09:22.860 – 00:09:23.280] Yang power [00:09:24.080 – 00:09:25.100] So iklan pula [00:09:25.100 – 00:09:26.020] janganlah semua video je [00:09:26.020 – 00:09:27.340] awak kena main mix and match [00:09:27.340 – 00:09:27.900] kalau tengok eh [00:09:27.900 – 00:09:29.520] video meta ads tu [00:09:29.520 – 00:09:30.240] saya ada explain [00:09:30.240 – 00:09:30.940] yang [00:09:31.620 – 00:09:32.160] iklan [00:09:32.160 – 00:09:33.400] video macam [00:09:33.400 – 00:09:34.140] kuda perang [00:09:34.140 – 00:09:35.000] dia pergi langgar dulu [00:09:35.000 – 00:09:36.540] lepas tu ada sepihan-sepihan [00:09:36.540 – 00:09:37.720] askar yang tak mati tu [00:09:38.480 – 00:09:39.360] kita askar [00:09:39.360 – 00:09:40.480] askar jalan kaki pula [00:09:40.480 – 00:09:40.940] settle kan [00:09:40.940 – 00:09:41.800] itu askar yang [00:09:41.800 – 00:09:42.620] iklan gambar [00:09:42.620 – 00:09:43.860] so iklan berkuda [00:09:43.860 – 00:09:44.380] dia macam ni [00:09:45.260 – 00:09:46.220] gambar dia macam ni [00:09:47.100 – 00:09:48.280] dia clear kan [00:09:48.280 – 00:09:49.000] semua [00:09:49.980 – 00:09:50.520] sisengat [00:09:51.620 – 00:09:52.800] so dua-dua kena run [00:09:52.800 – 00:09:53.880] sebab tu lah [00:09:53.880 – 00:09:54.540] iklan gambar [00:09:54.540 – 00:09:55.980] kita run bajet kecil sikit lah [00:09:55.980 – 00:09:56.740] RM20 sehari [00:09:56.740 – 00:09:58.000] iklan video RM60 [00:09:58.000 – 00:09:59.880] so ibaratnya satu iklan gambar [00:09:59.880 – 00:10:01.220] satu iklan video [00:10:01.220 – 00:10:02.460] menyamati tiga iklan gambar [00:10:02.460 – 00:10:03.480] padahal bajet sama ni [00:10:03.480 – 00:10:03.880] RM60 [00:10:03.880 – 00:10:04.480] ni RM60 [00:10:04.480 – 00:10:05.560] tapi RM20, RM20, RM20 [00:10:05.560 – 00:10:06.000] macam tu eh [00:10:06.000 – 00:10:08.220] so ini adalah strategi dia guys [00:10:08.220 – 00:10:09.120] so mudah-mudahan [00:10:09.120 – 00:10:11.060] bila awak lancarkan [00:10:11.880 – 00:10:13.180] iklan website awak [00:10:13.960 – 00:10:14.960] awak akan [00:10:14.960 – 00:10:16.740] menjadi the top of the cream [00:10:16.740 – 00:10:17.920] tak kisahlah [00:10:17.920 – 00:10:19.120] apa funnel awak nak buat pun [00:10:19.120 – 00:10:20.920] jangan ingat iklan website ni [00:10:20.920 – 00:10:21.680] kena automate je [00:10:21.680 – 00:10:21.900] tak [00:10:21.900 – 00:10:23.140] kita ada macam-macam funnel [00:10:23.140 – 00:10:25.180] Ada orang run nak masuk sales page [00:10:25.180 – 00:10:26.040] Masuk e-commerce balik [00:10:26.040 – 00:10:27.960] Ada yang run nak masuk pada team sale [00:10:27.960 – 00:10:29.440] Nak bagi senangkan team sale dia close [00:10:29.440 – 00:10:31.660] Ada yang run pula untuk pergi kedai [00:10:31.660 – 00:10:33.860] Tapi point dia kita gunakan kuasa website [00:10:33.860 – 00:10:35.440] Untuk mudahkan customer kita [00:10:35.440 – 00:10:38.980] Jadi itu sahaja untuk panduan kali ini [00:10:38.980 – 00:10:40.580] Mudah-mudahan anda mendapat [00:10:40.580 – 00:10:42.740] Seribu satu jawapan insyaAllah [00:10:42.740 – 00:10:46.080] Dan the rest adalah tindakan sahaja [00:10:46.080 – 00:10:47.540] Belajar kena buat [00:10:47.540 – 00:10:48.540] Kalau tak membazir [00:10:48.540 – 00:10:49.100] Baik tak belajar [00:10:49.100 – 00:10:51.400] Jumpa dalam modul yang berbeza [00:10:51.400 – 00:10:52.320] Zas