Copywriting Sales Page Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:01] Copywriting Sales Page. [semak: uncertain words] [00:00:01–00:00:04] Okey, macam mana nak buat copywriting untuk Sales Page ni guys? [semak: uncertain words] [00:00:04–00:00:05] By the way, kita dah dekat mana? [00:00:06–00:00:07] Kita dah dekat sini. [00:00:08–00:00:10] So, kita dah cover blueprint, asas, funnel. [00:00:11–00:00:11] Kita sekarang ni dekat. [00:00:12–00:00:14] Apakah copywriting yang bagus bila nak buat Sales Page ni? [semak: uncertain words] [00:00:14–00:00:17] Kalau tadi, saya dah tunjukkan flow pasal Sales Page. [00:00:18–00:00:18] Awak ingat tak? [00:00:19–00:00:23] Kipto, bagai apa semua ni, ni semua adalah flow-flow lah bila buat Sales Page. [00:00:23–00:00:24] Kita ada banyak jenis Sales Page. [00:00:25–00:00:27] Persoalan dia, apa copywriting yang kita nak buat? [00:00:27–00:00:34] Sebab sebelum kita masuk pada topik yang seterusnya, kita nak design, copywriting ni kena belajar dulu. [00:00:34–00:00:42] Okay, so untuk solvekan masalah copywriting ni, saya nak memperkenalkan kepada formula penulisan. [semak: uncertain words] [00:00:42–00:00:52] Dan saya suka guna satu artikel ni, kalau buat type, copywriting Bukit Bukau. [00:00:53–00:00:54] Saya tekan tengok je pulak. [semak: uncertain words] [00:00:55–00:00:56] Tak keluar, aduh. [00:01:01–00:01:05] Bukit Bukau, Wan Yusof. Kita tengok keluar tak? [00:01:08–00:01:12] Ada, Wan Yusof ada. Ini cikgu yang mengajarnya. [semak: uncertain words] [00:01:13–00:01:18] Cuma mana Wan Yusof? Dia dah domain dia, website dia dah tak ada. [semak: uncertain words] [00:01:18–00:01:24] Sekejap, saya cari. Wan Yusof. Sifu Wan Yusof. [00:01:25–00:01:30] Sebab saya nak cari asal dia. Oh tak ada. [semak: uncertain words] [00:01:33–00:01:38] Teknik Bukit Bukau. Teknik Bukit Bukau artikel. [00:01:42–00:01:52] Yang ni kot. Inilah artikel dia. Tapi dah tak ada dah. Website tu. Website tu dah hilang. [semak: uncertain words] [00:01:55–00:01:58] Tapi apa lah. Nasib baik ada orang duplicate lah bingung. [semak: uncertain words] [00:01:59–00:02:12] Okay. So. Bila awak nak tulis. Tulis copywriting ni guys. Kita kena faham yang cara menulis copywriting ni. [semak: uncertain words] [00:02:12–00:02:17] Dia macam awak menulis blog artikel. So bila awak menulis blog artikel. [00:02:17–00:02:19] Kita akan guna ayat pendek-pendek [semak: uncertain words] [00:02:19–00:02:21] Macam ni lah, contoh ni ayat pendek-pendek macam ni [00:02:21–00:02:22] Dan pergerakan mata [00:02:22–00:02:25] Hari ini, hari ahad, nampak? Macam ni [00:02:28–00:02:29] Apabila ayat pendek [00:02:29–00:02:31] Seperti contoh ayat 2, mata kita suka [semak: uncertain words, number or amount] [00:02:31–00:02:33] Otak kita cepat tangkap gambaran ayat [00:02:33–00:02:35] Ni, benda ni real lah [00:02:35–00:02:37] Hari ini, hari ahad [00:02:37–00:02:38] Dia guna ayat yang simple-simple [00:02:40–00:02:41] Kita jangan buat [00:02:41–00:02:42] Ayat yang terlampau heavy [00:02:42–00:02:45] Ni contoh pula, nampak? [semak: uncertain words] [00:02:47–00:02:47] Contoh satu [00:02:50–00:02:52] Berapa ramai yang baca contoh satu kat atas? [00:02:52–00:02:54] tak larat kan, betul tak larat [semak: uncertain words] [00:02:54–00:02:55] macam banyaknya benda nak baca [semak: uncertain words] [00:02:55–00:02:57] ini sama macam website, sebab tu [semak: uncertain words] [00:02:58–00:03:00] copywriting yang bagus dekat website, buat orang baca [00:03:01–00:03:02] copywriting yang tak bagus [00:03:02–00:03:02] buat orang skip [00:03:04–00:03:05] compare pula dengan ni [00:03:06–00:03:08] dengan ni, nampak [00:03:08–00:03:10] ini daripada penulisan [semak: uncertain words] [00:03:10–00:03:12] Niel Patel, kita senang [00:03:12–00:03:13] nak baca, sebab tu penting [00:03:14–00:03:16] kelebaran website ni pun jangan [00:03:16–00:03:18] lebar sangat, lepas tu [00:03:18–00:03:20] website ni pun kena ada [00:03:20–00:03:24] spacing, spacing, spacing, spacing. Haa ni. Maksudnya [00:03:24–00:03:28] copywriting ni bukan sekadar ayat yang dia tulis tapi susunan [semak: uncertain words] [00:03:28–00:03:32] ayat tu sendiri. Ayat tu macam mana kita nak potong dia, kita [00:03:32–00:03:37] nak bagi spacing, bagi mata kita senang scan. Mata kita [00:03:37–00:03:39] sebenarnya dia scan, dia tak baca sangat pun. Compare dengan [00:03:39–00:03:44] atas ni, awak nak scan apa je awak nampak? Banyak kan? Tapi [00:03:44–00:03:46] yang ni pula, haa, nampak, boleh nampak [semak: uncertain words] [00:03:46–00:03:48] ok, so next [semak: uncertain words] [00:03:48–00:03:50] pula, kita [00:03:50–00:03:52] start buat tulisan besar, tulisan kecil, haa, ni lagi [00:03:52–00:03:54] better lah, ok [00:03:54–00:03:56] nak kuruskan website, haa, kita nak [00:03:56–00:03:58] kuruskan website, sebab tu website ni, jangan lebar [00:03:58–00:04:00] lebar sangat, kalau awak tengok [semak: uncertain words] [00:04:00–00:04:02] contoh saya tunjuk kat awak, satu copywriting [semak: uncertain words] [00:04:02–00:04:08] yang saya buat ni, hiring [semak: uncertain words] [00:04:09–00:04:10] ok, ni kan [semak: uncertain words] [00:04:10–00:04:12] tapi yang ni versi desktop [semak: uncertain words] [00:04:12–00:04:14] saya buat versi mobile eh, sebab tu [semak: uncertain words] [00:04:14–00:04:15] copywriting ni awak kena faham [00:04:15–00:04:18] jangan tengok versi desktop [00:04:18–00:04:23] always tengok versi mobile sebab 90% user dekat mobile. So, [semak: number or amount] [00:04:23–00:04:26] perasan tak cooperating saya macam ni? Dapatkan video tutorial, [semak: uncertain words] [00:04:27–00:04:30] blueprint business owner, play video preview bawah. Pendek eh? [semak: uncertain words] [00:04:31–00:04:33] From solopreneur to entrepreneur, complete kat tanpa upsell. Dah. [semak: uncertain words] [00:04:35–00:04:40] Ini panjang lah sebab ni topik-topik dia. Dah simple. Macam tu. [00:04:41–00:04:46] Cooperating dia ni tak payah beria sangat macam ni. Mata awak senang [semak: uncertain words] [00:04:46–00:04:49] nak scan. Awak tengok, oh RM50. Oh, ni lah barang-barang dia. [semak: number or amount] [00:04:50–00:04:53] Sebab structure ayat tu, size tu memang peranan. Sebab tu bila [semak: uncertain words] [00:04:53–00:04:58] kita buat cooperating ni, kita tak perlu macam nak buat dia [semak: uncertain words] [00:04:59–00:05:03] contoh macam ni. Ha ni. Ni salah satu sales page yang kita [semak: uncertain words] [00:05:03–00:05:12] buat lah. Katalah saya tekan play ke sini. Ni pakai Figma [semak: uncertain words] [00:05:12–00:05:14] by the way. Figma ni dia boleh ada satu features ni nama dia [00:05:14–00:05:18] play. Kita boleh buat preview macam mana rupa dia bila dia [00:05:18–00:05:24] dah siap nanti. Tengok. Saya nak awak tengok betul-betul. Alamak [00:05:24–00:05:29] dia tak cantik pula dah. Patutnya dia tak jadi macam ni. Eh ni [semak: uncertain words] [00:05:29–00:05:37] iPhone enam belas. Iphone lima belas. Macam mana? Iphone tiga belas [semak: uncertain words] [00:05:37–00:05:53] mini. Lumni bus. Fit on screen. Android empat belas kot ni [semak: uncertain words] [00:06:00–00:06:05] loading. So dia ada size-size lah. Patutnya dia [semak: uncertain words] [00:06:05–00:06:07] Dia fit kat situ [semak: uncertain words] [00:06:08–00:06:10] So bila kita design ni [semak: uncertain words] [00:06:10–00:06:11] Ni example lah [semak: uncertain words] [00:06:11–00:06:12] Tapi ni demo je guys [semak: uncertain words] [00:06:12–00:06:13] Dia tak adalah [00:06:13–00:06:14] Tak adalah [00:06:14–00:06:15] Ha [semak: uncertain words] [00:06:17–00:06:18] Oh [00:06:18–00:06:19] Macam tu [semak: uncertain words] [00:06:21–00:06:22] iPhone SE pun ada [00:06:22–00:06:23] Okay takpelah [semak: uncertain words] [00:06:23–00:06:24] Saya patah balik sini [semak: uncertain words] [00:06:24–00:06:26] So kalau ikut dia punya [00:06:26–00:06:27] Size dia ni [semak: uncertain words] [00:06:27–00:06:28] 360 [semak: number or amount] [00:06:28–00:06:31] So kalau 360 punya size [semak: number or amount] [00:06:31–00:06:32] Kita boleh tukarlah telefon kat sini [semak: uncertain words] [00:06:32–00:06:34] Tengok telefon apa yang 360 [semak: number or amount] [00:06:34–00:06:35] Ada ke? [00:06:35–00:06:37] Tak ada pun telefon 360 [semak: number or amount] [00:06:38–00:06:44] kosong. Takpelah Malayah baca kat sini. Kita baca kat sini [semak: uncertain words] [00:06:44–00:06:50] je lah. Baru belajar sebulan dua dah pecah sales 100k [semak: uncertain words, number or amount] [00:06:50–00:06:55] pertama. Contohnya. Iklan tak pusing ada yang sama. Iklan [00:06:55–00:06:59] lambat fatig, scale up senang. So bila kita baca copywriting ni [00:06:59–00:07:07] copywriting ni dia cuba buat kita baca tu tak melirik. Macam ni. [semak: uncertain words] [00:07:08–00:07:09] Dia simple [semak: uncertain words] [00:07:10–00:07:11] Dia kat sini tulisan [semak: uncertain words] [00:07:12–00:07:13] Dia cuba buat macam [00:07:13–00:07:15] Boleh tak kita scan pun dah boleh baca dah [00:07:15–00:07:16] Contoh macam ni pula [00:07:16–00:07:20] E-commerce playbook stop bercinta dengan [semak: uncertain words] [00:07:20–00:07:21] TikTok dan Shopee [00:07:22–00:07:23] Nampak? Perasan tak? [00:07:23–00:07:25] Ada tulisan besar, tulisan kecil [00:07:25–00:07:26] Macam ni [00:07:26–00:07:28] So mata kita senang nak scan [00:07:28–00:07:29] Bila kita scroll ke bawah [00:07:32–00:07:33] Kalau boleh tampas platform [semak: uncertain words] [00:07:33–00:07:34] Tak try buat semua je [semak: uncertain words] [00:07:34–00:07:36] Sikit-sikit je macam tu je [00:07:36–00:07:39] So that's why bila kita buat copywriting [00:07:39–00:07:40] Dekat dalam website [00:07:40–00:07:43] Kita sebenarnya tak nak heavy sangat [00:07:43–00:07:46] Memang penulisan dalam copywriting ni sebenarnya [00:07:46–00:07:49] Dia supporting kepada grafik sahaja [00:07:49–00:07:51] Jadi kita baca balik artikel tadi [00:07:51–00:07:52] Nampak? [00:07:54–00:07:54] Macam itulah [00:07:54–00:07:57] Jadi kita akan gunakan teknik bukit bukau [00:07:57–00:07:58] Contoh macam ni [00:07:58–00:07:59] Ini tak guna teknik bukit bukau [00:07:59–00:08:01] Jadi nak baca tu rasa macam heavy [00:08:01–00:08:03] Yang ni pula guna teknik bukit bukau [00:08:04–00:08:05] Nampak? [00:08:05–00:08:06] Benda yang sama guys [00:08:06–00:08:08] Tapi mana senang baca [semak: uncertain words] [00:08:08–00:08:11] Of course lah yang bawah [semak: uncertain words] [00:08:11–00:08:12] Kenapa yang bawah senang baca [00:08:12–00:08:12] Sebab [00:08:12–00:08:16] Dia pecahkan mengikut emosi pembacaan [semak: uncertain words] [00:08:16–00:08:17] Senang [00:08:17–00:08:18] Asyik ada bull [semak: uncertain words] [00:08:18–00:08:19] Asyik ada [00:08:19–00:08:21] Poin-poin yang penting [00:08:21–00:08:23] So bila kita buat macam ni [semak: uncertain words] [00:08:23–00:08:24] Dia nampak bukit ukau [00:08:25–00:08:27] Ujung mata ayat dia tu [semak: uncertain words] [00:08:27–00:08:28] Itu nama dia bukit [00:08:28–00:08:30] Yang ni pula teknik bangunan [00:08:30–00:08:32] Nampak sama sekata je semua [00:08:32–00:08:33] Okay [semak: uncertain words] [00:08:33–00:08:34] So [00:08:34–00:08:36] Benda ni akan buat orang rasa bosan [00:08:37–00:08:38] jadi that's why lah [semak: uncertain words] [00:08:39–00:08:40] ni dah bukan lah ni, ni apa pula ni [semak: uncertain words] [00:08:40–00:08:42] miau miau miau, ni bukan lah [semak: uncertain words] [00:08:42–00:08:44] sebab ni sebenarnya artikel orang lain, dia copy paste ni [00:08:44–00:08:47] sebab website Sifu One Moose saya rasa dah down [semak: uncertain words] [00:08:47–00:08:48] jadi saya tak tunjuk pula [semak: uncertain words] [00:08:49–00:08:51] Sifu One Moose punya website [00:08:51–00:08:53] tapi awak faham lah, nak sebaik lah dia ada copy ni [00:08:53–00:08:54] bolehlah saya tunjuk kat awak [semak: uncertain words] [00:08:55–00:08:57] so, bila saya baca artikel ni [00:08:57–00:08:59] saya mula nampak macam, okey [00:08:59–00:09:01] so maksudnya aku tak boleh lah buat [00:09:01–00:09:03] copywriting ni heavy sangat [00:09:04–00:09:05] kita nak buat copywriting kita [00:09:05–00:09:15] light-light simple-simple macam tu je. Contoh benda lain saya tunjuk yang lain pula. Kita [semak: uncertain words] [00:09:15–00:09:22] tengok example yang lain pula eh. Tuan dia lampau banyak ni sales page ni. Tapi tak [semak: uncertain words] [00:09:22–00:09:29] tahu nak tunjuk mana satu. Ini Figma by the way guys. Figma dia boleh buat macam-macam. [semak: uncertain words] [00:09:29–00:09:34] Design A, B, C semua boleh. Dan dia memang fokus untuk buat website sebab dia boleh [00:09:34–00:09:36] buat design yang continuous. Kalau kita pakai [semak: uncertain words] [00:09:36–00:09:37] OnPay, OnPay punya problem [semak: uncertain words] [00:09:38–00:09:39] bila kita scroll, scroll, scroll [00:09:39–00:09:41] dia kan ada kotak-kotak-kotak. Jadi [00:09:41–00:09:44] dia tak rasa continuous. Kita tak dapat [semak: uncertain words] [00:09:44–00:09:45] nak feeling macam betul-betul website [00:09:45–00:09:47] tapi bila kita guna Figma [semak: uncertain words] [00:09:47–00:09:49] dia kita dapat buat continuous scrolling [00:09:49–00:09:51] daripada atas sampai lah ke bawah [semak: uncertain words] [00:09:53–00:09:55] sekejap, berat pula internet [00:09:55–00:09:57] kita nak mengizinkan kita [semak: uncertain words] [00:09:58–00:10:00] tapi sambil saya nak [00:10:00–00:10:02] tunggu loading dia ni, takkan loading dia berat [semak: uncertain words] [00:10:02–00:10:03] masuk pun, amik tau [semak: uncertain words] [00:10:04–00:10:06] tengok mana? nak tengok [00:10:06–00:10:12] yang mana? Banyak gila. Okey yang ni, ni contoh lain pula, ni [semak: uncertain words] [00:10:12–00:10:15] team academy punya website. Dia loading sikit sebab ni web [semak: uncertain words] [00:10:15–00:10:19] based. Jadi bila dia web based, Figma ni dia nak loading [semak: uncertain words] [00:10:19–00:10:22] tu ambil masa sikit lah. Tapi sebab internet sell slow je [semak: uncertain words] [00:10:22–00:10:27] kalau internet selakju tak dahan pun. So ni contoh. So kita [semak: uncertain words] [00:10:27–00:10:31] buat macam ni, ada tulisan sikit, ada gambar, ada tulisan [00:10:31–00:10:34] sikit, ada gambar, ada tulisan sikit, sikit-sikit je guys. [00:10:34–00:10:37] Tak payah over-over pun. Alamak tak habis loading lagi. [semak: uncertain words] [00:10:37–00:10:39] Dia tak payah beria sangat tau [00:10:39–00:10:41] Copywriting ni, dia memang sebenarnya [semak: uncertain words] [00:10:42–00:10:44] Copywriting ni, dia disusun [00:10:44–00:10:46] Dalam bentuk design [semak: uncertain words] [00:10:47–00:10:47] Macam tu [00:10:48–00:10:49] Macam ni, nampak [00:10:49–00:10:52] Dia bukanlah heavy, tak ada pun [semak: uncertain words] [00:10:52–00:10:53] Dia mungkin kita buat design-design sikit [00:10:53–00:10:55] Jadi sikit, ok [semak: uncertain words] [00:10:55–00:10:57] So, macam mana nak pastikan awak [semak: uncertain words] [00:10:57–00:11:00] Nak tulis copywriting yang tak menerit [00:11:00–00:11:02] Ok, tip saya adalah, kita akan buka [00:11:02–00:11:04] Dekat tab sebelah, bila awak nak buat copywriting [00:11:05–00:11:05] Kita akan [00:11:05–00:11:08] gunakan satu software ni nama dia [00:11:08–00:11:10] google document, ok letak buka google document [semak: uncertain words] [00:11:10–00:11:11] kat situ, lepas tu tekan [00:11:11–00:11:14] satu blank new document, masuk kat sini [00:11:14–00:11:16] ok, sekarang ni awak namakan [semak: uncertain words] [00:11:16–00:11:19] ni adalah copy [00:11:20–00:11:20] writing [00:11:21–00:11:22] sales page [00:11:22–00:11:26] ok, dan [semak: uncertain words] [00:11:26–00:11:28] saya nak awak naikkan [00:11:28–00:11:30] size dia [00:11:30–00:11:32] contoh kita buatlah size dia jadi [semak: uncertain words] [00:11:34–00:11:36] 20, kita try [semak: number or amount] [00:11:39–00:11:40] anak [00:11:40–00:11:42] ada masalah [00:11:42–00:11:43] speech [semak: uncertain words] [00:11:47–00:11:48] delay [00:11:48–00:11:51] haa nampak [semak: uncertain words] [00:11:51–00:11:51] ok [semak: uncertain words] [00:11:51–00:11:53] so bila awak nak faham [00:11:53–00:11:54] sebenarnya [00:11:54–00:11:55] website ni [00:11:55–00:11:55] dia [00:11:55–00:11:57] tak adalah [00:11:57–00:11:58] besar sangat [00:11:58–00:11:59] dia tak adalah [00:11:59–00:12:00] lebar sangat [00:12:00–00:12:02] dan kita nak buat [00:12:02–00:12:03] macam ibaratnya [00:12:03–00:12:05] kita mimik [00:12:05–00:12:06] phone punya size [00:12:06–00:12:08] so untuk mimik sebenar [00:12:08–00:12:09] saya nak awak [00:12:09–00:12:10] tekan dekat file [00:12:10–00:12:11] ok [00:12:11–00:12:12] ikut setup saya [semak: uncertain words] [00:12:12–00:12:13] pergi dekat [00:12:13–00:12:14] page setup [semak: uncertain words] [00:12:14–00:12:15] saya nak buang [00:12:15–00:12:17] satu benda kat sini. Nampak ni? [00:12:17–00:12:19] Sebab saya boleh je suruh awak buat dalam Figma [00:12:19–00:12:21] tapi nanti awak pening pula buat kat sini. So, kita [semak: uncertain words] [00:12:21–00:12:23] jangan buat copywriting dekat dalam Figma ni dulu. [00:12:24–00:12:25] Kita relap dulu. Kita buat dalam Google [semak: uncertain words] [00:12:25–00:12:27] Dokumen. Tapi kita nak adjust Google [semak: uncertain words] [00:12:27–00:12:29] Dokumen kita ibarat macam size website [00:12:29–00:12:31] versi mobile. So, kita [00:12:31–00:12:33] nak hilangkan dulu ni. Page punya [00:12:34–00:12:35] dia ada banyak-banyak page ni kan. Kita [semak: uncertain words] [00:12:35–00:12:37] nak buat dia continuous scroll. So, kita [00:12:37–00:12:39] akan pergi kat file. Page setup. [00:12:40–00:12:41] Kita buat page list. [00:12:41–00:12:43] Maksudnya dia boleh scroll daripada atas [00:12:43–00:12:45] sampai lah bawah. Tekan page list. [00:12:45–00:12:47] sekejap kan tekan ok [00:12:48–00:12:49] nampak dah tak ada page tu dah [semak: uncertain words] [00:12:49–00:12:51] kalau awak scroll ke bawah pun dah tak wujud dah [00:12:51–00:12:54] dia memang akan scroll je lah sampai habis [00:12:54–00:12:55] ok lepas tu [00:12:56–00:12:57] katalah sebab panjang kan [semak: uncertain words] [00:12:57–00:12:58] ok [00:12:59–00:13:00] nampak dia dah akan turun ke bawah [00:13:00–00:13:03] ok saya nak awak naikkan size dia [00:13:03–00:13:05] ok awak ikut je step saya [00:13:05–00:13:06] select all [00:13:07–00:13:10] kita nak tekan center dulu [00:13:11–00:13:12] ok select center [00:13:13–00:13:14] naikkan size kita ni [00:13:14–00:13:17] Sampailah kita dapat lebih kurang dalam [00:13:17–00:13:20] Enam ke tujuh patah perkataan dalam satu baris [semak: uncertain words] [00:13:21–00:13:22] Contoh mungkin kalau saya ikut saya [00:13:22–00:13:24] Saya rasa dua puluh lima lah standard [semak: uncertain words] [00:13:24–00:13:26] Dua puluh lima ni standard [00:13:26–00:13:28] Sebab saya nak elak awak buat [00:13:28–00:13:30] Copywriting yang terlampau panjang [semak: uncertain words] [00:13:30–00:13:33] Saya nak biar yang dia macam mengam-engam je [00:13:33–00:13:35] So kita anggaplah [00:13:35–00:13:36] Saiz dua puluh lima [00:13:36–00:13:37] Kenapa? Contohnya [00:13:38–00:13:40] Dah penat [00:13:42–00:13:44] Ulang alik hospital [00:13:47–00:13:49] Anak selalu mengadu [00:13:53–00:13:55] Kena buli [00:13:56–00:13:58] Buli dekat sekolah [00:14:00–00:14:02] Jadi kalau kata tu dia panjang [semak: uncertain words] [00:14:02–00:14:03] Sampai [00:14:05–00:14:05] Malu [00:14:06–00:14:08] Jadi dia jatuh ke bawah [00:14:08–00:14:10] Jadi kita tahu sama dalam website [00:14:10–00:14:13] Dalam website pun takkan awak nak buat panjang sangat [00:14:13–00:14:15] Sebab kita versi mobile guys [00:14:15–00:14:17] Versi mobile ni kalau awak tengok dia macam ni [00:14:17–00:14:19] Sikit je [00:14:19–00:14:22] Daripada hujung ke hujung ni tak banyak pun macam ni [00:14:22–00:14:24] From solopreneur to entrepreneur [semak: uncertain words] [00:14:24–00:14:25] Nampak? Dah habis dah [00:14:25–00:14:27] So katalah kita buat pun [00:14:27–00:14:29] From solopreneur to entrepreneur [00:14:29–00:14:29] Itu pun [00:14:32–00:14:33] From solopreneur [semak: uncertain words] [00:14:35–00:14:35] To [00:14:38–00:14:39] Entrepreneur [00:14:42–00:14:43] Sekejap kan ni [semak: uncertain words] [00:14:43–00:14:46] Tapi nampak tak? So awak boleh mimic [semak: uncertain words] [00:14:46–00:14:47] Oh ni lah size dia [semak: uncertain words] [00:14:47–00:14:49] So that's why kita nak buat [00:14:50–00:14:50] Centered [00:14:51–00:14:52] Dengan size 25 [semak: number or amount] [00:14:53–00:14:54] Okay, so [semak: uncertain words] [00:14:54–00:14:55] Ini adalah setup page ni [00:14:55–00:14:56] So, kita dah mimic [semak: uncertain words] [00:14:57–00:14:58] Replicate [00:14:58–00:14:58] Okay [00:14:58–00:15:01] Jadi, cara macam mana nak tulis ni [semak: uncertain words] [00:15:01–00:15:02] Kita lah saya padam balik [semak: uncertain words] [00:15:02–00:15:03] Okay, saya padam balik semua ni [00:15:04–00:15:04] Alamak [00:15:05–00:15:06] Saya padam sampai [00:15:07–00:15:08] Macam ni lah [00:15:08–00:15:09] Nanti dia hilang pula format dia [00:15:09–00:15:10] Okay [00:15:12–00:15:14] Apakah flow yang awak nak pakai? [00:15:15–00:15:16] Apa flow dia? [00:15:17–00:15:18] So, kita pergi balik kepada tadi tu [00:15:20–00:15:21] Saya nak awak decide sekarang ni [00:15:21–00:15:23] Yang mana satu awak nak pakai [semak: uncertain words] [00:15:23–00:15:25] Awak boleh pakai style visual [00:15:26–00:15:28] Awak nak buat sales page educate [00:15:28–00:15:30] Awak nak buat sales page result [00:15:30–00:15:32] Ataupun awak nak buat sales page offer [00:15:33–00:15:35] Katakanlah saya nak buat sales page educate [00:15:35–00:15:37] So saya akan tulis dulu [00:15:37–00:15:39] Dekat saya punya copywriting ni [00:15:39–00:15:39] Saya akan tulis [00:15:47–00:15:50] Sales page educate [00:15:50–00:15:51] Apa kita punya flow [semak: uncertain words] [00:15:51–00:15:53] Awak boleh tengok ni [semak: uncertain words] [00:15:53–00:15:55] Awak boleh screenshot saya punya ni [semak: uncertain words] [00:15:55–00:15:56] Awak tulis satu satu [semak: uncertain words] [00:15:56–00:15:57] Hook [semak: uncertain words] [00:15:58–00:16:00] So, nombor satu, awak kena ada [semak: uncertain words] [00:16:01–00:16:02] Hook [semak: uncertain words] [00:16:03–00:16:05] Nombor dua, awak kena ada apa? [00:16:06–00:16:08] Problem, killer result, solution [00:16:08–00:16:09] Problem [00:16:11–00:16:12] Killer result [00:16:14–00:16:18] Killer result, ok and then pula kita nak kena ada solution [semak: uncertain words] [00:16:23–00:16:24] Solution [00:16:24–00:16:27] And then next pula kita nak kena ada [semak: uncertain words] [00:16:28–00:16:30] Benefits, social proof [00:16:32–00:16:34] Haa, sekejap eh, kenapa dia tak ni ya [semak: uncertain words] [00:16:36–00:16:37] Oh, tadi saya tengok-tengok kan [semak: uncertain words] [00:16:37–00:16:38] Okay [semak: uncertain words] [00:16:39–00:16:39] Solution [00:16:43–00:16:44] Benefit [00:16:46–00:16:47] Social proof [00:16:49–00:16:50] Lepas tu [00:16:50–00:16:52] Kita nak kena ada pula [00:16:53–00:16:54] Offer CTA warning [00:16:56–00:16:56] Offer [00:16:58–00:16:59] CTA warning [semak: uncertain words] [00:16:59–00:17:00] So, ada berapa kat sini? Sembilan, betul tak? [00:17:01–00:17:01] Sembilan [00:17:01–00:17:02] Haa, betul lah [00:17:04–00:17:05] Problem killer solution [semak: uncertain words] [00:17:05–00:17:06] Benefit social proof of state warning [semak: uncertain words] [00:17:06–00:17:08] Okay, so bila dah dapat 9 ni [semak: uncertain words, number or amount] [00:17:08–00:17:10] Cuba try, kita start dengan hook dulu [00:17:11–00:17:13] So kat sini kita boleh [00:17:13–00:17:14] Buat insert [semak: uncertain words] [00:17:14–00:17:16] Kita boleh masukkan satu line [semak: uncertain words] [00:17:16–00:17:18] At least kita nak divide dia [semak: uncertain words] [00:17:18–00:17:20] So kita boleh buat copywriting ni bermula [00:17:20–00:17:22] Dekat sini, kita follow je [00:17:22–00:17:23] Hook dia, hook dia apa [00:17:23–00:17:26] Hook dia kita nak hook educate lah [00:17:27–00:17:28] Contohnya [00:17:28–00:17:30] Hook kita educate, so kita pun fikir [00:17:31–00:17:32] orang masuk dalam website [semak: uncertain words] [00:17:32–00:17:33] kita nak buat hood educate [semak: uncertain words] [00:17:37–00:17:40] kenapa ramai [00:17:40–00:17:42] kanak-kanak [00:17:47–00:17:51] terkena speech delay [00:17:53–00:17:54] nampak dah panjang [00:17:54–00:17:55] so kita pendek kan lah [semak: uncertain words] [00:17:56–00:17:58] kenapa anak [00:17:58–00:18:00] terkena speech delay [00:18:01–00:18:03] dah, lagi pendek [00:18:03–00:18:04] ok, itulah [semak: uncertain words] [00:18:04–00:18:06] dia punya line dia tu [00:18:06–00:18:08] so kita pergi pula kepada [00:18:08–00:18:10] katalah hood kita educate [00:18:10–00:18:12] ok, lepas tu kita mungkin [00:18:12–00:18:16] boleh di mark kat sini. Kita buat macam ni. Alamak. Haa. [semak: uncertain words] [00:18:16–00:18:21] Kita di mark macam ni. Kita buat dalam kurungan letak [semak: uncertain words] [00:18:22–00:18:25] gambar berkaitan. So kita akan letak satu gambar berkaitan. [semak: uncertain words] [00:18:30–00:18:34] Gambar related ataupun letak gambar artikel. Okey. Artikel [00:18:36–00:18:42] peratusan anak speech delay. Haa. Buat macam tu. So kita tahu [00:18:42–00:18:46] Okey. Lepas tu bila dia scroll bawah, kita akan tuliskan lah. [semak: uncertain words] [00:18:49–00:18:52] Sebab kita nak buat artikel. So, kita kena fikir dia punya [00:18:52–00:18:54] structure dulu. Okey. So, kita akan buat hook, educate. [00:18:55–00:18:56] Lepas tu kita halatkan problem terus. [00:19:03–00:19:04] Rupanya, kajian dah buktikan. [00:19:07–00:19:10] Seperti macam tu. Saya break-breakkan dia. [00:19:10–00:19:12] Sebab kita dah belajar tadi kan. Teknik bukit bukau. [00:19:12–00:19:14] Dia kena panjang pendek, panjang pendek macam tu. [00:19:15–00:19:16] Rupanya kajian dah buktikan. [00:19:18–00:19:20] Screen time [00:19:20–00:19:23] 2 jam [semak: uncertain words, number or amount] [00:19:23–00:19:25] Sehari [00:19:25–00:19:33] Screen time lebih 4 jam [semak: uncertain words, number or amount] [00:19:35–00:19:38] Punca utama [00:19:42–00:19:43] Anak [00:19:43–00:19:45] Terkena [00:19:45–00:19:50] Speech delay [semak: uncertain words] [00:19:50–00:19:51] Contohlah, kita buat [00:19:51–00:19:53] Anak [semak: uncertain words] [00:19:53–00:19:55] Terkena speech delay [00:19:55–00:19:58] So, layan je, buat je [00:19:58–00:19:59] Letaklah pula [00:19:59–00:20:01] Gambar [00:20:01–00:20:03] Otak [00:20:07–00:20:13] terkena frekuensi elektromagnetik [00:20:13–00:20:18] phone. Bahaya. [semak: uncertain words] [00:20:20–00:20:22] Kita buat explain. [semak: uncertain words] [00:20:23–00:20:31] Elektromagnetik phone punca anak. [00:20:32–00:20:37] Dia macam tu tau. So, saya nak awak buat ikut flow ni. [semak: uncertain words] [00:20:37–00:20:41] cuba-cuba try. Problem. Okey, highlightkan problem. Okey. [semak: uncertain words] [00:20:43–00:20:52] Highlightkan je lah. Tapi saya tahu ramai mak, ayah [semak: uncertain words] [00:20:52–00:21:06] yang kita buat. Satu, busy kerja, kerja tak sempat pantau, [semak: uncertain words] [00:21:08–00:21:13] hantar tariska. Kalau awak pening dengan centre, mungkin awak [semak: uncertain words] [00:21:13–00:21:16] boleh je kalau awak nak buat ke tepi. Ha ni tu pula [semak: uncertain words] [00:21:16–00:21:19] pada awak lah. Awak nak buat dia ke tepi pun boleh je. Cuma [semak: uncertain words] [00:21:19–00:21:22] kalau saya, biasanya website ni by default dia center punya [semak: uncertain words] [00:21:22–00:21:25] design lah kan. Sebab dia kita scroll ke bawah. Cuma yang [semak: uncertain words] [00:21:25–00:21:28] ni, yang ni mungkin dia tak adalah center. Okey, busy buat [semak: uncertain words] [00:21:28–00:21:37] kerja tak sempat pantau. Pas pada pengasuh, nenek jaga ke [semak: uncertain words] [00:21:37–00:21:41] apa ke. Adalah benda-benda yang kita cuba nak relate dengan [00:21:41–00:21:47] dia. Jadi, kita akan buat penceritaan tu ikut flow. Hook apa, problem apa, killer [00:21:47–00:21:52] result apa, solution apa. Memperkenalkan. Tulis je kat sini. So, problem. Lepas tu kita [00:21:52–00:22:05] halatkan. Tapi, Alhamdulillah, lepas amalkan, scan, scan, scan, scan. Itu adalah kita [00:22:05–00:22:13] punya killer result. So, masuk pada solution. Perkenalkan produk. Blah, blah, blah, blah, [semak: uncertain words] [00:22:13–00:22:17] bla bla bla bla bla bla. Ini pula solution. Lepas tu benefit. [semak: uncertain words] [00:22:17–00:22:21] Haa manfaat. Haa kelebihan jika amalkan. Masukkanlah. So di [semak: uncertain words] [00:22:21–00:22:24] pertengahan ni adalah gambar-gambar dia. Gambar bla bla bla [00:22:25–00:22:29] and adalah gambar bla bla bla. Masukkanlah. Point dia jangan [semak: uncertain words] [00:22:29–00:22:34] fikir nak masuk firma lagi. Buat dulu dalam words. Buat dulu [00:22:34–00:22:39] daripada atas sebelah bawah. Try. Hayal. Macam itulah. Layak [semak: uncertain words] [00:22:39–00:22:43] layak layak. Okey. Kelebihan. Dah masuk kelebihan. [00:22:43–00:22:46] Lepas tu masuk social proof pula. Apa? Testimony eh. [semak: uncertain words] [00:22:46–00:22:50] Okey. Testimony ni. Anak cikkiah. [semak: uncertain words] [00:22:51–00:22:52] Okey. Yang ni best. Aku masukkan. [00:22:52–00:22:55] Lepas tu aku nak masukkan. Aku nak masukkan ni. Testimony. [semak: uncertain words] [00:22:55–00:23:02] Dia maksudnya, bila awak buat dalam words ni, saya nak awak free flow. [00:23:03–00:23:06] Awak macam buat je. Buat je. Buat je. Layan je. [00:23:07–00:23:09] Layan je. Tak ada fikir. Offer. Okey. Aku nak. [semak: uncertain words] [00:23:10–00:23:12] Jom dapatkan offer. [semak: uncertain words] [00:23:12–00:23:15] sebab awak kena tahu tau, bila awak nak [semak: uncertain words] [00:23:15–00:23:17] buat kat sini nanti, awak tiba-tiba [00:23:17–00:23:19] automatically jadi blank, macam, alamak [00:23:19–00:23:20] nak tulis apa eh, sebab [semak: uncertain words] [00:23:20–00:23:23] waktu dalam website, awak dah start fikir [00:23:23–00:23:25] pasal design, awak dah fikir dah pasal [00:23:25–00:23:27] wording, pasal copywriting [00:23:27–00:23:29] nanti awak jadi blank nanti, so saya nak cadangkan [00:23:31–00:23:31] waktu [00:23:31–00:23:33] dekat sini, baru kita fokus pada design [00:23:34–00:23:35] untuk copywriting [00:23:35–00:23:37] wording, biarkan free flow, so kita [semak: uncertain words] [00:23:37–00:23:39] cuba baca, baca, baca [00:23:39–00:23:41] tulis, tulis, tulis, tulis [00:23:41–00:23:42] Sampai lelah sekali [semak: uncertain words] [00:23:43–00:23:43] Oh ni [semak: uncertain words] [00:23:45–00:23:47] Jangan biarkan melarat [00:23:50–00:23:51] Contoh macam tu [00:23:51–00:23:52] Tulis [00:23:52–00:23:53] Pemuda-pemuda [semak: uncertain words] [00:23:53–00:23:53] Okay [semak: uncertain words] [00:23:53–00:23:55] So ini adalah cara nak buat [00:23:55–00:23:56] Copywriting sales page [semak: uncertain words] [00:23:56–00:23:57] Memang bodoh [00:23:57–00:23:58] Memang simple [00:23:58–00:23:59] Sebab tujuan dia adalah [00:23:59–00:24:01] Untuk kita luahkan segala idea [00:24:01–00:24:02] Panjang pun tak apa guys [00:24:02–00:24:04] Jangan struggle nak cuba potong cepat sangat [00:24:05–00:24:07] Sebab kita nak kena bagi idea tu keluar [00:24:08–00:24:09] Once dah settle [00:24:09–00:24:10] Awak buat pula [00:24:10–00:24:11] Okay awak [00:24:11–00:24:12] Center bawah ni [semak: uncertain words] [00:24:12–00:24:13] Awak insert satu line lagi [00:24:13–00:24:15] Patawak tulis ni adalah [semak: uncertain words] [00:24:15–00:24:16] Bersih pendek [00:24:17–00:24:19] Patawak buat sekali lagi [00:24:19–00:24:20] Copy semua ni [00:24:21–00:24:23] Patawak copy contohnya macam ni [00:24:23–00:24:24] Patawak paste [00:24:25–00:24:27] Patawak buat potong kan [semak: uncertain words] [00:24:27–00:24:29] Potong potong potong potong potong potong [semak: uncertain words] [00:24:29–00:24:30] Potong potong potong potong [semak: uncertain words] [00:24:30–00:24:31] Potong potong potong potong [semak: uncertain words] [00:24:31–00:24:32] Potong macam tu [semak: uncertain words] [00:24:32–00:24:34] Kalau nak letak gambar dalam ni [00:24:34–00:24:36] Boleh je insert image [00:24:36–00:24:37] Insert je image upload [semak: uncertain words] [00:24:37–00:24:39] Setelah saya nak insert image [00:24:39–00:24:41] Untuk saya nak boleh bayangkan [00:24:42–00:24:43] Okey saya letak gambar [semak: uncertain words] [00:24:44–00:24:45] Pun boleh juga [semak: uncertain words] [00:24:45–00:24:46] Pecik kasih gambar tu [semak: uncertain words] [00:24:46–00:24:47] Ia tak besar sangat [semak: uncertain words] [00:24:47–00:24:48] Macam ni [00:24:48–00:24:49] Pun boleh nampak [00:24:49–00:24:50] Kadang-kadang macam website dah dia [semak: uncertain words] [00:24:50–00:24:51] Jadi ya [semak: uncertain words] [00:24:51–00:24:52] So at least kita boleh [00:24:52–00:24:53] Buat flow dia [00:24:53–00:24:54] Buat bodoh-bodoh dulu [00:24:54–00:24:54] Daripada atas [00:24:54–00:24:56] Sampailah ke bawah [00:24:56–00:24:57] Jadi ini teknik [00:24:57–00:24:58] Copywriting website [00:24:58–00:24:59] Dan kena ingat balik [00:24:59–00:25:01] Artikel yang kita dah baca tadi [semak: uncertain words] [00:25:01–00:25:02] Artikel [00:25:04–00:25:05] One Moose [semak: uncertain words] [00:25:05–00:25:05] Dan [00:25:06–00:25:07] Aduh saya bengang lah [00:25:07–00:25:08] Kenapa tak dapat artikel ni [00:25:08–00:25:09] Takpelah awak baca lah eh [00:25:09–00:25:11] Saya scroll beratasi bawah [semak: uncertain words] [00:25:11–00:25:16] awak. Okey. Yang ni awak boleh pause eh. Video ni untuk awak [semak: uncertain words] [00:25:16–00:25:30] baca. Yang ni. Yang ni awak boleh pause. Bagus tak awak baca [semak: uncertain words] [00:25:30–00:25:58] sebab yang ni cara penulisan artikel. Okey. Mudah-mudahan [00:25:58–00:26:03] awak sempat baca. Sebab awak abaikan lah. Kala-kala hitam putih [semak: uncertain words] [00:26:03–00:26:06] ni memang tak bagus sebab website saya lagi lawa. Cuma [semak: uncertain words] [00:26:06–00:26:09] website dia saya rasa dah down. Okey server tak bayar ke. [00:26:09–00:26:10] Macam itulah kan [semak: uncertain words] [00:26:10–00:26:12] Jadi boleh baca kat sini [semak: uncertain words] [00:26:13–00:26:14] Alright [00:26:14–00:26:15] So itu sahaja guys [semak: uncertain words] [00:26:15–00:26:16] Untuk video kali ni [00:26:16–00:26:18] Kita jumpa dalam tempat selanjutnya [00:26:18–00:26:20] Yang mana kita akan [00:26:20–00:26:21] Gunakan teknik copywriting [00:26:21–00:26:22] Yang kita dah belajar ni [00:26:22–00:26:23] Kita akan buat pula [00:26:23–00:26:24] Design dalam fitmark [semak: uncertain words] [00:26:24–00:26:25] So jumpa [semak: uncertain words] [00:26:25–00:26:27] Dalam video yang selanjutnya [00:26:27–00:26:27] Zaz [semak: uncertain words]