Copywriting Sales Page
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f921
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.460 – 00:00:01.580] Copywriting Sales Page.

[00:00:01.840 – 00:00:04.240] Okey, macam mana nak buat copywriting untuk Sales Page ni guys?

[00:00:04.420 – 00:00:05.840] By the way, kita dah dekat mana?

[00:00:06.560 – 00:00:07.640] Kita dah dekat sini.

[00:00:08.440 – 00:00:10.820] So, kita dah cover blueprint, asas, funnel.

[00:00:11.040 – 00:00:11.880] Kita sekarang ni dekat.

[00:00:12.300 – 00:00:14.580] Apakah copywriting yang bagus bila nak buat Sales Page ni?

[00:00:14.760 – 00:00:17.860] Kalau tadi, saya dah tunjukkan flow pasal Sales Page.

[00:00:18.100 – 00:00:18.880] Awak ingat tak?

[00:00:19.040 – 00:00:23.500] Kipto, bagai apa semua ni, ni semua adalah flow-flow lah bila buat Sales Page.

[00:00:23.720 – 00:00:24.980] Kita ada banyak jenis Sales Page.

[00:00:25.500 – 00:00:27.880] Persoalan dia, apa copywriting yang kita nak buat?

[00:00:27.880 – 00:00:34.220] Sebab sebelum kita masuk pada topik yang seterusnya, kita nak design, copywriting ni kena belajar dulu.

[00:00:34.500 – 00:00:42.180] Okay, so untuk solvekan masalah copywriting ni, saya nak memperkenalkan kepada formula penulisan.

[00:00:42.460 – 00:00:52.720] Dan saya suka guna satu artikel ni, kalau buat type, copywriting Bukit Bukau.

[00:00:53.240 – 00:00:54.240] Saya tekan tengok je pulak.

[00:00:55.660 – 00:00:56.840] Tak keluar, aduh.

[00:01:01.260 – 00:01:05.840] Bukit Bukau, Wan Yusof. Kita tengok keluar tak?

[00:01:08.750 – 00:01:12.270] Ada, Wan Yusof ada. Ini cikgu yang mengajarnya.

[00:01:13.430 – 00:01:18.130] Cuma mana Wan Yusof? Dia dah domain dia, website dia dah tak ada.

[00:01:18.250 – 00:01:24.010] Sekejap, saya cari. Wan Yusof. Sifu Wan Yusof.

[00:01:25.370 – 00:01:30.620] Sebab saya nak cari asal dia. Oh tak ada.

[00:01:33.230 – 00:01:38.750] Teknik Bukit Bukau. Teknik Bukit Bukau artikel.

[00:01:42.180 – 00:01:52.260] Yang ni kot. Inilah artikel dia. Tapi dah tak ada dah. Website tu. Website tu dah hilang.

[00:01:55.800 – 00:01:58.860] Tapi apa lah. Nasib baik ada orang duplicate lah bingung.

[00:01:59.360 – 00:02:12.120] Okay. So. Bila awak nak tulis. Tulis copywriting ni guys. Kita kena faham yang cara menulis copywriting ni.

[00:02:12.320 – 00:02:17.140] Dia macam awak menulis blog artikel. So bila awak menulis blog artikel.

[00:02:17.140 – 00:02:19.260] Kita akan guna ayat pendek-pendek

[00:02:19.260 – 00:02:21.380] Macam ni lah, contoh ni ayat pendek-pendek macam ni

[00:02:21.380 – 00:02:22.920] Dan pergerakan mata

[00:02:22.920 – 00:02:25.300] Hari ini, hari ahad, nampak? Macam ni

[00:02:28.040 – 00:02:29.080] Apabila ayat pendek

[00:02:29.080 – 00:02:31.160] Seperti contoh ayat 2, mata kita suka

[00:02:31.160 – 00:02:33.280] Otak kita cepat tangkap gambaran ayat

[00:02:33.280 – 00:02:35.460] Ni, benda ni real lah

[00:02:35.460 – 00:02:37.180] Hari ini, hari ahad

[00:02:37.180 – 00:02:38.380] Dia guna ayat yang simple-simple

[00:02:40.040 – 00:02:41.080] Kita jangan buat

[00:02:41.080 – 00:02:42.960] Ayat yang terlampau heavy

[00:02:42.960 – 00:02:45.080] Ni contoh pula, nampak?

[00:02:47.050 – 00:02:47.710] Contoh satu

[00:02:50.280 – 00:02:52.040] Berapa ramai yang baca contoh satu kat atas?

[00:02:52.040 – 00:02:54.220] tak larat kan, betul tak larat

[00:02:54.220 – 00:02:55.560] macam banyaknya benda nak baca

[00:02:55.560 – 00:02:57.420] ini sama macam website, sebab tu

[00:02:58.140 – 00:03:00.440] copywriting yang bagus dekat website, buat orang baca

[00:03:01.180 – 00:03:02.200] copywriting yang tak bagus

[00:03:02.200 – 00:03:02.800] buat orang skip

[00:03:04.140 – 00:03:05.220] compare pula dengan ni

[00:03:06.940 – 00:03:08.260] dengan ni, nampak

[00:03:08.900 – 00:03:10.340] ini daripada penulisan

[00:03:10.340 – 00:03:12.340] Niel Patel, kita senang

[00:03:12.340 – 00:03:13.940] nak baca, sebab tu penting

[00:03:14.780 – 00:03:16.120] kelebaran website ni pun jangan

[00:03:16.120 – 00:03:18.320] lebar sangat, lepas tu

[00:03:18.320 – 00:03:20.380] website ni pun kena ada

[00:03:20.380 – 00:03:24.460] spacing, spacing, spacing, spacing. Haa ni. Maksudnya

[00:03:24.460 – 00:03:28.700] copywriting ni bukan sekadar ayat yang dia tulis tapi susunan

[00:03:28.700 – 00:03:32.740] ayat tu sendiri. Ayat tu macam mana kita nak potong dia, kita

[00:03:32.740 – 00:03:37.320] nak bagi spacing, bagi mata kita senang scan. Mata kita

[00:03:37.320 – 00:03:39.940] sebenarnya dia scan, dia tak baca sangat pun. Compare dengan

[00:03:39.940 – 00:03:44.640] atas ni, awak nak scan apa je awak nampak? Banyak kan? Tapi

[00:03:44.640 – 00:03:46.720] yang ni pula, haa, nampak, boleh nampak

[00:03:46.720 – 00:03:48.760] ok, so next

[00:03:48.760 – 00:03:50.400] pula, kita

[00:03:50.400 – 00:03:52.680] start buat tulisan besar, tulisan kecil, haa, ni lagi

[00:03:52.680 – 00:03:54.120] better lah, ok

[00:03:54.820 – 00:03:56.620] nak kuruskan website, haa, kita nak

[00:03:56.620 – 00:03:58.660] kuruskan website, sebab tu website ni, jangan lebar

[00:03:58.660 – 00:04:00.660] lebar sangat, kalau awak tengok

[00:04:00.660 – 00:04:02.520] contoh saya tunjuk kat awak, satu copywriting

[00:04:02.520 – 00:04:08.400] yang saya buat ni, hiring

[00:04:09.320 – 00:04:10.600] ok, ni kan

[00:04:10.600 – 00:04:12.300] tapi yang ni versi desktop

[00:04:12.300 – 00:04:14.060] saya buat versi mobile eh, sebab tu

[00:04:14.760 – 00:04:15.900] copywriting ni awak kena faham

[00:04:15.900 – 00:04:18.200] jangan tengok versi desktop

[00:04:18.200 – 00:04:23.280] always tengok versi mobile sebab 90% user dekat mobile. So,

[00:04:23.620 – 00:04:26.880] perasan tak cooperating saya macam ni? Dapatkan video tutorial,

[00:04:27.180 – 00:04:30.680] blueprint business owner, play video preview bawah. Pendek eh?

[00:04:31.020 – 00:04:33.460] From solopreneur to entrepreneur, complete kat tanpa upsell. Dah.

[00:04:35.620 – 00:04:40.460] Ini panjang lah sebab ni topik-topik dia. Dah simple. Macam tu.

[00:04:41.080 – 00:04:46.140] Cooperating dia ni tak payah beria sangat macam ni. Mata awak senang

[00:04:46.140 – 00:04:49.760] nak scan. Awak tengok, oh RM50. Oh, ni lah barang-barang dia.

[00:04:50.580 – 00:04:53.800] Sebab structure ayat tu, size tu memang peranan. Sebab tu bila

[00:04:53.800 – 00:04:58.180] kita buat cooperating ni, kita tak perlu macam nak buat dia

[00:04:59.480 – 00:05:03.260] contoh macam ni. Ha ni. Ni salah satu sales page yang kita

[00:05:03.260 – 00:05:12.020] buat lah. Katalah saya tekan play ke sini. Ni pakai Figma

[00:05:12.020 – 00:05:14.540] by the way. Figma ni dia boleh ada satu features ni nama dia

[00:05:14.540 – 00:05:18.520] play. Kita boleh buat preview macam mana rupa dia bila dia

[00:05:18.520 – 00:05:24.240] dah siap nanti. Tengok. Saya nak awak tengok betul-betul. Alamak

[00:05:24.240 – 00:05:29.020] dia tak cantik pula dah. Patutnya dia tak jadi macam ni. Eh ni

[00:05:29.020 – 00:05:37.360] iPhone enam belas. Iphone lima belas. Macam mana? Iphone tiga belas

[00:05:37.360 – 00:05:53.890] mini. Lumni bus. Fit on screen. Android empat belas kot ni

[00:06:00.300 – 00:06:05.180] loading. So dia ada size-size lah. Patutnya dia

[00:06:05.180 – 00:06:07.000] Dia fit kat situ

[00:06:08.640 – 00:06:10.100] So bila kita design ni

[00:06:10.100 – 00:06:11.000] Ni example lah

[00:06:11.000 – 00:06:12.560] Tapi ni demo je guys

[00:06:12.560 – 00:06:13.080] Dia tak adalah

[00:06:13.080 – 00:06:14.000] Tak adalah

[00:06:14.000 – 00:06:15.060] Ha

[00:06:17.200 – 00:06:18.240] Oh

[00:06:18.240 – 00:06:19.340] Macam tu

[00:06:21.390 – 00:06:22.790] iPhone SE pun ada

[00:06:22.790 – 00:06:23.830] Okay takpelah

[00:06:23.830 – 00:06:24.790] Saya patah balik sini

[00:06:24.790 – 00:06:26.370] So kalau ikut dia punya

[00:06:26.370 – 00:06:27.470] Size dia ni

[00:06:27.470 – 00:06:28.130] 360

[00:06:28.950 – 00:06:31.110] So kalau 360 punya size

[00:06:31.110 – 00:06:32.790] Kita boleh tukarlah telefon kat sini

[00:06:32.790 – 00:06:34.350] Tengok telefon apa yang 360

[00:06:34.350 – 00:06:35.070] Ada ke?

[00:06:35.970 – 00:06:37.350] Tak ada pun telefon 360

[00:06:38.490 – 00:06:44.210] kosong. Takpelah Malayah baca kat sini. Kita baca kat sini

[00:06:44.210 – 00:06:50.050] je lah. Baru belajar sebulan dua dah pecah sales 100k

[00:06:50.050 – 00:06:55.570] pertama. Contohnya. Iklan tak pusing ada yang sama. Iklan

[00:06:55.570 – 00:06:59.770] lambat fatig, scale up senang. So bila kita baca copywriting ni

[00:06:59.770 – 00:07:07.730] copywriting ni dia cuba buat kita baca tu tak melirik. Macam ni.

[00:07:08.850 – 00:07:09.630] Dia simple

[00:07:10.530 – 00:07:11.890] Dia kat sini tulisan

[00:07:12.450 – 00:07:13.610] Dia cuba buat macam

[00:07:13.610 – 00:07:15.690] Boleh tak kita scan pun dah boleh baca dah

[00:07:15.690 – 00:07:16.670] Contoh macam ni pula

[00:07:16.670 – 00:07:20.310] E-commerce playbook stop bercinta dengan

[00:07:20.310 – 00:07:21.210] TikTok dan Shopee

[00:07:22.510 – 00:07:23.690] Nampak? Perasan tak?

[00:07:23.970 – 00:07:25.450] Ada tulisan besar, tulisan kecil

[00:07:25.450 – 00:07:26.350] Macam ni

[00:07:26.350 – 00:07:28.290] So mata kita senang nak scan

[00:07:28.290 – 00:07:29.370] Bila kita scroll ke bawah

[00:07:32.420 – 00:07:33.600] Kalau boleh tampas platform

[00:07:33.600 – 00:07:34.720] Tak try buat semua je

[00:07:34.720 – 00:07:36.540] Sikit-sikit je macam tu je

[00:07:36.540 – 00:07:39.300] So that's why bila kita buat copywriting

[00:07:39.300 – 00:07:40.400] Dekat dalam website

[00:07:40.400 – 00:07:43.420] Kita sebenarnya tak nak heavy sangat

[00:07:43.420 – 00:07:46.320] Memang penulisan dalam copywriting ni sebenarnya

[00:07:46.320 – 00:07:49.520] Dia supporting kepada grafik sahaja

[00:07:49.520 – 00:07:51.760] Jadi kita baca balik artikel tadi

[00:07:51.760 – 00:07:52.740] Nampak?

[00:07:54.060 – 00:07:54.940] Macam itulah

[00:07:54.940 – 00:07:57.080] Jadi kita akan gunakan teknik bukit bukau

[00:07:57.080 – 00:07:58.180] Contoh macam ni

[00:07:58.180 – 00:07:59.660] Ini tak guna teknik bukit bukau

[00:07:59.660 – 00:08:01.760] Jadi nak baca tu rasa macam heavy

[00:08:01.760 – 00:08:03.840] Yang ni pula guna teknik bukit bukau

[00:08:04.760 – 00:08:05.400] Nampak?

[00:08:05.400 – 00:08:06.620] Benda yang sama guys

[00:08:06.620 – 00:08:08.260] Tapi mana senang baca

[00:08:08.260 – 00:08:11.140] Of course lah yang bawah

[00:08:11.140 – 00:08:12.480] Kenapa yang bawah senang baca

[00:08:12.480 – 00:08:12.980] Sebab

[00:08:12.980 – 00:08:16.060] Dia pecahkan mengikut emosi pembacaan

[00:08:16.060 – 00:08:17.140] Senang

[00:08:17.140 – 00:08:18.140] Asyik ada bull

[00:08:18.140 – 00:08:19.580] Asyik ada

[00:08:19.580 – 00:08:21.460] Poin-poin yang penting

[00:08:21.460 – 00:08:23.420] So bila kita buat macam ni

[00:08:23.420 – 00:08:24.420] Dia nampak bukit ukau

[00:08:25.930 – 00:08:27.750] Ujung mata ayat dia tu

[00:08:27.750 – 00:08:28.930] Itu nama dia bukit

[00:08:28.930 – 00:08:30.930] Yang ni pula teknik bangunan

[00:08:30.930 – 00:08:32.910] Nampak sama sekata je semua

[00:08:32.910 – 00:08:33.670] Okay

[00:08:33.670 – 00:08:34.430] So

[00:08:34.430 – 00:08:36.710] Benda ni akan buat orang rasa bosan

[00:08:37.250 – 00:08:38.290] jadi that's why lah

[00:08:39.030 – 00:08:40.890] ni dah bukan lah ni, ni apa pula ni

[00:08:40.890 – 00:08:42.810] miau miau miau, ni bukan lah

[00:08:42.810 – 00:08:44.850] sebab ni sebenarnya artikel orang lain, dia copy paste ni

[00:08:44.850 – 00:08:47.350] sebab website Sifu One Moose saya rasa dah down

[00:08:47.350 – 00:08:48.450] jadi saya tak tunjuk pula

[00:08:49.510 – 00:08:51.050] Sifu One Moose punya website

[00:08:51.050 – 00:08:53.630] tapi awak faham lah, nak sebaik lah dia ada copy ni

[00:08:53.630 – 00:08:54.670] bolehlah saya tunjuk kat awak

[00:08:55.630 – 00:08:57.470] so, bila saya baca artikel ni

[00:08:57.470 – 00:08:59.070] saya mula nampak macam, okey

[00:08:59.070 – 00:09:01.310] so maksudnya aku tak boleh lah buat

[00:09:01.310 – 00:09:03.270] copywriting ni heavy sangat

[00:09:04.050 – 00:09:05.410] kita nak buat copywriting kita

[00:09:05.410 – 00:09:15.660] light-light simple-simple macam tu je. Contoh benda lain saya tunjuk yang lain pula. Kita

[00:09:15.660 – 00:09:22.400] tengok example yang lain pula eh. Tuan dia lampau banyak ni sales page ni. Tapi tak

[00:09:22.400 – 00:09:29.200] tahu nak tunjuk mana satu. Ini Figma by the way guys. Figma dia boleh buat macam-macam.

[00:09:29.560 – 00:09:34.260] Design A, B, C semua boleh. Dan dia memang fokus untuk buat website sebab dia boleh

[00:09:34.260 – 00:09:36.200] buat design yang continuous. Kalau kita pakai

[00:09:36.200 – 00:09:37.500] OnPay, OnPay punya problem

[00:09:38.340 – 00:09:39.740] bila kita scroll, scroll, scroll

[00:09:39.740 – 00:09:41.820] dia kan ada kotak-kotak-kotak. Jadi

[00:09:41.820 – 00:09:44.340] dia tak rasa continuous. Kita tak dapat

[00:09:44.340 – 00:09:45.900] nak feeling macam betul-betul website

[00:09:45.900 – 00:09:47.620] tapi bila kita guna Figma

[00:09:47.620 – 00:09:49.880] dia kita dapat buat continuous scrolling

[00:09:49.880 – 00:09:51.480] daripada atas sampai lah ke bawah

[00:09:53.970 – 00:09:55.570] sekejap, berat pula internet

[00:09:55.570 – 00:09:57.010] kita nak mengizinkan kita

[00:09:58.870 – 00:10:00.150] tapi sambil saya nak

[00:10:00.150 – 00:10:02.070] tunggu loading dia ni, takkan loading dia berat

[00:10:02.070 – 00:10:03.190] masuk pun, amik tau

[00:10:04.210 – 00:10:06.030] tengok mana? nak tengok

[00:10:06.030 – 00:10:12.090] yang mana? Banyak gila. Okey yang ni, ni contoh lain pula, ni

[00:10:12.090 – 00:10:15.470] team academy punya website. Dia loading sikit sebab ni web

[00:10:15.470 – 00:10:19.190] based. Jadi bila dia web based, Figma ni dia nak loading

[00:10:19.190 – 00:10:22.110] tu ambil masa sikit lah. Tapi sebab internet sell slow je

[00:10:22.110 – 00:10:27.910] kalau internet selakju tak dahan pun. So ni contoh. So kita

[00:10:27.910 – 00:10:31.230] buat macam ni, ada tulisan sikit, ada gambar, ada tulisan

[00:10:31.230 – 00:10:34.370] sikit, ada gambar, ada tulisan sikit, sikit-sikit je guys.

[00:10:34.590 – 00:10:37.290] Tak payah over-over pun. Alamak tak habis loading lagi.

[00:10:37.870 – 00:10:39.630] Dia tak payah beria sangat tau

[00:10:39.630 – 00:10:41.330] Copywriting ni, dia memang sebenarnya

[00:10:42.190 – 00:10:44.170] Copywriting ni, dia disusun

[00:10:44.170 – 00:10:46.030] Dalam bentuk design

[00:10:47.250 – 00:10:47.870] Macam tu

[00:10:48.930 – 00:10:49.830] Macam ni, nampak

[00:10:49.830 – 00:10:52.070] Dia bukanlah heavy, tak ada pun

[00:10:52.070 – 00:10:53.430] Dia mungkin kita buat design-design sikit

[00:10:53.430 – 00:10:55.250] Jadi sikit, ok

[00:10:55.250 – 00:10:57.790] So, macam mana nak pastikan awak

[00:10:57.790 – 00:11:00.070] Nak tulis copywriting yang tak menerit

[00:11:00.070 – 00:11:02.190] Ok, tip saya adalah, kita akan buka

[00:11:02.190 – 00:11:04.230] Dekat tab sebelah, bila awak nak buat copywriting

[00:11:05.010 – 00:11:05.870] Kita akan

[00:11:05.870 – 00:11:08.110] gunakan satu software ni nama dia

[00:11:08.110 – 00:11:10.130] google document, ok letak buka google document

[00:11:10.130 – 00:11:11.830] kat situ, lepas tu tekan

[00:11:11.830 – 00:11:14.150] satu blank new document, masuk kat sini

[00:11:14.150 – 00:11:16.070] ok, sekarang ni awak namakan

[00:11:16.070 – 00:11:19.780] ni adalah copy

[00:11:20.360 – 00:11:20.940] writing

[00:11:21.560 – 00:11:22.420] sales page

[00:11:22.420 – 00:11:26.760] ok, dan

[00:11:26.760 – 00:11:28.940] saya nak awak naikkan

[00:11:28.940 – 00:11:30.220] size dia

[00:11:30.220 – 00:11:32.620] contoh kita buatlah size dia jadi

[00:11:34.580 – 00:11:36.280] 20, kita try

[00:11:39.590 – 00:11:40.170] anak

[00:11:40.170 – 00:11:42.250] ada masalah

[00:11:42.250 – 00:11:43.470] speech

[00:11:47.270 – 00:11:48.070] delay

[00:11:48.070 – 00:11:51.390] haa nampak

[00:11:51.390 – 00:11:51.950] ok

[00:11:51.950 – 00:11:53.650] so bila awak nak faham

[00:11:53.650 – 00:11:54.730] sebenarnya

[00:11:54.730 – 00:11:55.490] website ni

[00:11:55.490 – 00:11:55.990] dia

[00:11:55.990 – 00:11:57.430] tak adalah

[00:11:57.430 – 00:11:58.470] besar sangat

[00:11:58.470 – 00:11:59.350] dia tak adalah

[00:11:59.350 – 00:12:00.250] lebar sangat

[00:12:00.250 – 00:12:02.390] dan kita nak buat

[00:12:02.390 – 00:12:03.230] macam ibaratnya

[00:12:03.230 – 00:12:05.190] kita mimik

[00:12:05.190 – 00:12:06.810] phone punya size

[00:12:06.810 – 00:12:08.330] so untuk mimik sebenar

[00:12:08.330 – 00:12:09.390] saya nak awak

[00:12:09.390 – 00:12:10.570] tekan dekat file

[00:12:10.570 – 00:12:11.050] ok

[00:12:11.050 – 00:12:12.150] ikut setup saya

[00:12:12.150 – 00:12:13.290] pergi dekat

[00:12:13.290 – 00:12:14.130] page setup

[00:12:14.130 – 00:12:15.810] saya nak buang

[00:12:15.810 – 00:12:17.170] satu benda kat sini. Nampak ni?

[00:12:17.890 – 00:12:19.610] Sebab saya boleh je suruh awak buat dalam Figma

[00:12:19.610 – 00:12:21.710] tapi nanti awak pening pula buat kat sini. So, kita

[00:12:21.710 – 00:12:23.950] jangan buat copywriting dekat dalam Figma ni dulu.

[00:12:24.150 – 00:12:25.530] Kita relap dulu. Kita buat dalam Google

[00:12:25.530 – 00:12:27.570] Dokumen. Tapi kita nak adjust Google

[00:12:27.570 – 00:12:29.970] Dokumen kita ibarat macam size website

[00:12:29.970 – 00:12:31.830] versi mobile. So, kita

[00:12:31.830 – 00:12:33.590] nak hilangkan dulu ni. Page punya

[00:12:34.230 – 00:12:35.750] dia ada banyak-banyak page ni kan. Kita

[00:12:35.750 – 00:12:37.590] nak buat dia continuous scroll. So, kita

[00:12:37.590 – 00:12:39.810] akan pergi kat file. Page setup.

[00:12:40.030 – 00:12:41.250] Kita buat page list.

[00:12:41.650 – 00:12:43.230] Maksudnya dia boleh scroll daripada atas

[00:12:43.230 – 00:12:45.110] sampai lah bawah. Tekan page list.

[00:12:45.810 – 00:12:47.310] sekejap kan tekan ok

[00:12:48.170 – 00:12:49.690] nampak dah tak ada page tu dah

[00:12:49.690 – 00:12:51.970] kalau awak scroll ke bawah pun dah tak wujud dah

[00:12:51.970 – 00:12:54.070] dia memang akan scroll je lah sampai habis

[00:12:54.070 – 00:12:55.470] ok lepas tu

[00:12:56.510 – 00:12:57.750] katalah sebab panjang kan

[00:12:57.750 – 00:12:58.530] ok

[00:12:59.390 – 00:13:00.850] nampak dia dah akan turun ke bawah

[00:13:00.850 – 00:13:03.950] ok saya nak awak naikkan size dia

[00:13:03.950 – 00:13:05.110] ok awak ikut je step saya

[00:13:05.710 – 00:13:06.530] select all

[00:13:07.510 – 00:13:10.070] kita nak tekan center dulu

[00:13:11.090 – 00:13:12.470] ok select center

[00:13:13.050 – 00:13:14.290] naikkan size kita ni

[00:13:14.990 – 00:13:17.650] Sampailah kita dapat lebih kurang dalam

[00:13:17.650 – 00:13:20.710] Enam ke tujuh patah perkataan dalam satu baris

[00:13:21.410 – 00:13:22.990] Contoh mungkin kalau saya ikut saya

[00:13:22.990 – 00:13:24.230] Saya rasa dua puluh lima lah standard

[00:13:24.230 – 00:13:26.070] Dua puluh lima ni standard

[00:13:26.070 – 00:13:28.790] Sebab saya nak elak awak buat

[00:13:28.790 – 00:13:30.670] Copywriting yang terlampau panjang

[00:13:30.670 – 00:13:33.090] Saya nak biar yang dia macam mengam-engam je

[00:13:33.090 – 00:13:35.230] So kita anggaplah

[00:13:35.230 – 00:13:36.750] Saiz dua puluh lima

[00:13:36.750 – 00:13:37.990] Kenapa? Contohnya

[00:13:38.910 – 00:13:40.070] Dah penat

[00:13:42.530 – 00:13:44.490] Ulang alik hospital

[00:13:47.560 – 00:13:49.240] Anak selalu mengadu

[00:13:53.500 – 00:13:55.060] Kena buli

[00:13:56.580 – 00:13:58.740] Buli dekat sekolah

[00:14:00.280 – 00:14:02.320] Jadi kalau kata tu dia panjang

[00:14:02.320 – 00:14:03.420] Sampai

[00:14:05.000 – 00:14:05.660] Malu

[00:14:06.760 – 00:14:08.640] Jadi dia jatuh ke bawah

[00:14:08.640 – 00:14:10.120] Jadi kita tahu sama dalam website

[00:14:10.120 – 00:14:13.100] Dalam website pun takkan awak nak buat panjang sangat

[00:14:13.100 – 00:14:15.640] Sebab kita versi mobile guys

[00:14:15.640 – 00:14:17.820] Versi mobile ni kalau awak tengok dia macam ni

[00:14:17.820 – 00:14:19.240] Sikit je

[00:14:19.240 – 00:14:22.140] Daripada hujung ke hujung ni tak banyak pun macam ni

[00:14:22.140 – 00:14:24.080] From solopreneur to entrepreneur

[00:14:24.080 – 00:14:25.000] Nampak? Dah habis dah

[00:14:25.600 – 00:14:27.100] So katalah kita buat pun

[00:14:27.100 – 00:14:29.000] From solopreneur to entrepreneur

[00:14:29.000 – 00:14:29.760] Itu pun

[00:14:32.880 – 00:14:33.920] From solopreneur

[00:14:35.200 – 00:14:35.720] To

[00:14:38.880 – 00:14:39.400] Entrepreneur

[00:14:42.860 – 00:14:43.680] Sekejap kan ni

[00:14:43.680 – 00:14:46.240] Tapi nampak tak? So awak boleh mimic

[00:14:46.240 – 00:14:47.500] Oh ni lah size dia

[00:14:47.500 – 00:14:49.000] So that's why kita nak buat

[00:14:50.220 – 00:14:50.740] Centered

[00:14:51.380 – 00:14:52.480] Dengan size 25

[00:14:53.060 – 00:14:54.020] Okay, so

[00:14:54.020 – 00:14:55.920] Ini adalah setup page ni

[00:14:55.920 – 00:14:56.740] So, kita dah mimic

[00:14:57.560 – 00:14:58.040] Replicate

[00:14:58.040 – 00:14:58.780] Okay

[00:14:58.780 – 00:15:01.060] Jadi, cara macam mana nak tulis ni

[00:15:01.060 – 00:15:02.100] Kita lah saya padam balik

[00:15:02.100 – 00:15:03.500] Okay, saya padam balik semua ni

[00:15:04.260 – 00:15:04.740] Alamak

[00:15:05.300 – 00:15:06.600] Saya padam sampai

[00:15:07.780 – 00:15:08.480] Macam ni lah

[00:15:08.480 – 00:15:09.940] Nanti dia hilang pula format dia

[00:15:09.940 – 00:15:10.240] Okay

[00:15:12.490 – 00:15:14.130] Apakah flow yang awak nak pakai?

[00:15:15.670 – 00:15:16.850] Apa flow dia?

[00:15:17.190 – 00:15:18.710] So, kita pergi balik kepada tadi tu

[00:15:20.170 – 00:15:21.870] Saya nak awak decide sekarang ni

[00:15:21.870 – 00:15:23.550] Yang mana satu awak nak pakai

[00:15:23.550 – 00:15:25.910] Awak boleh pakai style visual

[00:15:26.450 – 00:15:28.070] Awak nak buat sales page educate

[00:15:28.070 – 00:15:30.030] Awak nak buat sales page result

[00:15:30.730 – 00:15:32.350] Ataupun awak nak buat sales page offer

[00:15:33.330 – 00:15:35.550] Katakanlah saya nak buat sales page educate

[00:15:35.550 – 00:15:37.090] So saya akan tulis dulu

[00:15:37.090 – 00:15:39.210] Dekat saya punya copywriting ni

[00:15:39.210 – 00:15:39.790] Saya akan tulis

[00:15:47.910 – 00:15:50.150] Sales page educate

[00:15:50.750 – 00:15:51.750] Apa kita punya flow

[00:15:51.750 – 00:15:53.750] Awak boleh tengok ni

[00:15:53.750 – 00:15:55.110] Awak boleh screenshot saya punya ni

[00:15:55.110 – 00:15:56.010] Awak tulis satu satu

[00:15:56.890 – 00:15:57.370] Hook

[00:15:58.050 – 00:16:00.230] So, nombor satu, awak kena ada

[00:16:01.450 – 00:16:02.050] Hook

[00:16:03.190 – 00:16:05.210] Nombor dua, awak kena ada apa?

[00:16:06.190 – 00:16:08.210] Problem, killer result, solution

[00:16:08.930 – 00:16:09.530] Problem

[00:16:11.470 – 00:16:12.670] Killer result

[00:16:14.250 – 00:16:18.810] Killer result, ok and then pula kita nak kena ada solution

[00:16:23.730 – 00:16:24.330] Solution

[00:16:24.330 – 00:16:27.570] And then next pula kita nak kena ada

[00:16:28.870 – 00:16:30.410] Benefits, social proof

[00:16:32.490 – 00:16:34.130] Haa, sekejap eh, kenapa dia tak ni ya

[00:16:36.320 – 00:16:37.600] Oh, tadi saya tengok-tengok kan

[00:16:37.600 – 00:16:38.020] Okay

[00:16:39.500 – 00:16:39.900] Solution

[00:16:43.940 – 00:16:44.340] Benefit

[00:16:46.560 – 00:16:47.360] Social proof

[00:16:49.760 – 00:16:50.460] Lepas tu

[00:16:50.960 – 00:16:52.400] Kita nak kena ada pula

[00:16:53.580 – 00:16:54.660] Offer CTA warning

[00:16:56.380 – 00:16:56.780] Offer

[00:16:58.200 – 00:16:59.000] CTA warning

[00:16:59.000 – 00:17:00.980] So, ada berapa kat sini? Sembilan, betul tak?

[00:17:01.460 – 00:17:01.860] Sembilan

[00:17:01.860 – 00:17:02.800] Haa, betul lah

[00:17:04.020 – 00:17:05.200] Problem killer solution

[00:17:05.200 – 00:17:06.660] Benefit social proof of state warning

[00:17:06.660 – 00:17:08.700] Okay, so bila dah dapat 9 ni

[00:17:08.700 – 00:17:10.980] Cuba try, kita start dengan hook dulu

[00:17:11.560 – 00:17:13.140] So kat sini kita boleh

[00:17:13.140 – 00:17:14.660] Buat insert

[00:17:14.660 – 00:17:16.220] Kita boleh masukkan satu line

[00:17:16.220 – 00:17:18.140] At least kita nak divide dia

[00:17:18.960 – 00:17:20.820] So kita boleh buat copywriting ni bermula

[00:17:20.820 – 00:17:22.560] Dekat sini, kita follow je

[00:17:22.560 – 00:17:23.980] Hook dia, hook dia apa

[00:17:23.980 – 00:17:26.160] Hook dia kita nak hook educate lah

[00:17:27.960 – 00:17:28.420] Contohnya

[00:17:28.420 – 00:17:30.620] Hook kita educate, so kita pun fikir

[00:17:31.480 – 00:17:32.880] orang masuk dalam website

[00:17:32.880 – 00:17:33.980] kita nak buat hood educate

[00:17:37.100 – 00:17:40.950] kenapa ramai

[00:17:40.950 – 00:17:42.430] kanak-kanak

[00:17:47.060 – 00:17:51.030] terkena speech delay

[00:17:53.020 – 00:17:54.100] nampak dah panjang

[00:17:54.100 – 00:17:55.000] so kita pendek kan lah

[00:17:56.400 – 00:17:58.950] kenapa anak

[00:17:58.950 – 00:18:00.570] terkena speech delay

[00:18:01.590 – 00:18:03.110] dah, lagi pendek

[00:18:03.110 – 00:18:04.290] ok, itulah

[00:18:04.290 – 00:18:06.010] dia punya line dia tu

[00:18:06.010 – 00:18:08.190] so kita pergi pula kepada

[00:18:08.950 – 00:18:10.330] katalah hood kita educate

[00:18:10.330 – 00:18:12.270] ok, lepas tu kita mungkin

[00:18:12.790 – 00:18:16.790] boleh di mark kat sini. Kita buat macam ni. Alamak. Haa.

[00:18:16.850 – 00:18:21.070] Kita di mark macam ni. Kita buat dalam kurungan letak

[00:18:22.730 – 00:18:25.610] gambar berkaitan. So kita akan letak satu gambar berkaitan.

[00:18:30.510 – 00:18:34.870] Gambar related ataupun letak gambar artikel. Okey. Artikel

[00:18:36.750 – 00:18:42.090] peratusan anak speech delay. Haa. Buat macam tu. So kita tahu

[00:18:42.090 – 00:18:46.550] Okey. Lepas tu bila dia scroll bawah, kita akan tuliskan lah.

[00:18:49.270 – 00:18:52.230] Sebab kita nak buat artikel. So, kita kena fikir dia punya

[00:18:52.230 – 00:18:54.890] structure dulu. Okey. So, kita akan buat hook, educate.

[00:18:55.390 – 00:18:56.910] Lepas tu kita halatkan problem terus.

[00:19:03.020 – 00:19:04.640] Rupanya, kajian dah buktikan.

[00:19:07.740 – 00:19:10.080] Seperti macam tu. Saya break-breakkan dia.

[00:19:10.220 – 00:19:12.400] Sebab kita dah belajar tadi kan. Teknik bukit bukau.

[00:19:12.500 – 00:19:14.540] Dia kena panjang pendek, panjang pendek macam tu.

[00:19:15.140 – 00:19:16.580] Rupanya kajian dah buktikan.

[00:19:18.820 – 00:19:20.260] Screen time

[00:19:20.260 – 00:19:23.920] 2 jam

[00:19:23.920 – 00:19:25.980] Sehari

[00:19:25.980 – 00:19:33.190] Screen time lebih 4 jam

[00:19:35.840 – 00:19:38.140] Punca utama

[00:19:42.620 – 00:19:43.960] Anak

[00:19:43.960 – 00:19:45.660] Terkena

[00:19:45.660 – 00:19:50.390] Speech delay

[00:19:50.390 – 00:19:51.990] Contohlah, kita buat

[00:19:51.990 – 00:19:53.490] Anak

[00:19:53.490 – 00:19:55.650] Terkena speech delay

[00:19:55.650 – 00:19:58.750] So, layan je, buat je

[00:19:58.750 – 00:19:59.710] Letaklah pula

[00:19:59.710 – 00:20:01.590] Gambar

[00:20:01.590 – 00:20:03.270] Otak

[00:20:07.750 – 00:20:13.830] terkena frekuensi elektromagnetik

[00:20:13.830 – 00:20:18.700] phone. Bahaya.

[00:20:20.640 – 00:20:22.060] Kita buat explain.

[00:20:23.940 – 00:20:31.070] Elektromagnetik phone punca anak.

[00:20:32.150 – 00:20:37.450] Dia macam tu tau. So, saya nak awak buat ikut flow ni.

[00:20:37.450 – 00:20:41.870] cuba-cuba try. Problem. Okey, highlightkan problem. Okey.

[00:20:43.490 – 00:20:52.470] Highlightkan je lah. Tapi saya tahu ramai mak, ayah

[00:20:52.470 – 00:21:06.650] yang kita buat. Satu, busy kerja, kerja tak sempat pantau,

[00:21:08.850 – 00:21:13.810] hantar tariska. Kalau awak pening dengan centre, mungkin awak

[00:21:13.810 – 00:21:16.230] boleh je kalau awak nak buat ke tepi. Ha ni tu pula

[00:21:16.230 – 00:21:19.710] pada awak lah. Awak nak buat dia ke tepi pun boleh je. Cuma

[00:21:19.710 – 00:21:22.950] kalau saya, biasanya website ni by default dia center punya

[00:21:22.950 – 00:21:25.630] design lah kan. Sebab dia kita scroll ke bawah. Cuma yang

[00:21:25.630 – 00:21:28.970] ni, yang ni mungkin dia tak adalah center. Okey, busy buat

[00:21:28.970 – 00:21:37.400] kerja tak sempat pantau. Pas pada pengasuh, nenek jaga ke

[00:21:37.400 – 00:21:41.300] apa ke. Adalah benda-benda yang kita cuba nak relate dengan

[00:21:41.300 – 00:21:47.780] dia. Jadi, kita akan buat penceritaan tu ikut flow. Hook apa, problem apa, killer

[00:21:47.780 – 00:21:52.720] result apa, solution apa. Memperkenalkan. Tulis je kat sini. So, problem. Lepas tu kita

[00:21:52.720 – 00:22:05.420] halatkan. Tapi, Alhamdulillah, lepas amalkan, scan, scan, scan, scan. Itu adalah kita

[00:22:05.420 – 00:22:13.780] punya killer result. So, masuk pada solution. Perkenalkan produk. Blah, blah, blah, blah,

[00:22:13.780 – 00:22:17.540] bla bla bla bla bla bla. Ini pula solution. Lepas tu benefit.

[00:22:17.740 – 00:22:21.300] Haa manfaat. Haa kelebihan jika amalkan. Masukkanlah. So di

[00:22:21.300 – 00:22:24.580] pertengahan ni adalah gambar-gambar dia. Gambar bla bla bla

[00:22:25.480 – 00:22:29.480] and adalah gambar bla bla bla. Masukkanlah. Point dia jangan

[00:22:29.480 – 00:22:34.020] fikir nak masuk firma lagi. Buat dulu dalam words. Buat dulu

[00:22:34.020 – 00:22:39.520] daripada atas sebelah bawah. Try. Hayal. Macam itulah. Layak

[00:22:39.520 – 00:22:43.040] layak layak. Okey. Kelebihan. Dah masuk kelebihan.

[00:22:43.780 – 00:22:46.500] Lepas tu masuk social proof pula. Apa? Testimony eh.

[00:22:46.980 – 00:22:50.400] Okey. Testimony ni. Anak cikkiah.

[00:22:51.040 – 00:22:52.640] Okey. Yang ni best. Aku masukkan.

[00:22:52.940 – 00:22:55.200] Lepas tu aku nak masukkan. Aku nak masukkan ni. Testimony.

[00:22:55.420 – 00:23:02.670] Dia maksudnya, bila awak buat dalam words ni, saya nak awak free flow.

[00:23:03.130 – 00:23:06.890] Awak macam buat je. Buat je. Buat je. Layan je.

[00:23:07.810 – 00:23:09.870] Layan je. Tak ada fikir. Offer. Okey. Aku nak.

[00:23:10.550 – 00:23:12.990] Jom dapatkan offer.

[00:23:12.990 – 00:23:15.430] sebab awak kena tahu tau, bila awak nak

[00:23:15.430 – 00:23:17.610] buat kat sini nanti, awak tiba-tiba

[00:23:17.610 – 00:23:19.230] automatically jadi blank, macam, alamak

[00:23:19.230 – 00:23:20.770] nak tulis apa eh, sebab

[00:23:20.770 – 00:23:23.610] waktu dalam website, awak dah start fikir

[00:23:23.610 – 00:23:25.570] pasal design, awak dah fikir dah pasal

[00:23:25.570 – 00:23:27.090] wording, pasal copywriting

[00:23:27.090 – 00:23:29.930] nanti awak jadi blank nanti, so saya nak cadangkan

[00:23:31.090 – 00:23:31.570] waktu

[00:23:31.570 – 00:23:33.370] dekat sini, baru kita fokus pada design

[00:23:34.510 – 00:23:35.470] untuk copywriting

[00:23:35.470 – 00:23:37.450] wording, biarkan free flow, so kita

[00:23:37.450 – 00:23:39.490] cuba baca, baca, baca

[00:23:39.490 – 00:23:41.010] tulis, tulis, tulis, tulis

[00:23:41.010 – 00:23:42.630] Sampai lelah sekali

[00:23:43.190 – 00:23:43.930] Oh ni

[00:23:45.930 – 00:23:47.490] Jangan biarkan melarat

[00:23:50.370 – 00:23:51.750] Contoh macam tu

[00:23:51.750 – 00:23:52.190] Tulis

[00:23:52.190 – 00:23:53.290] Pemuda-pemuda

[00:23:53.290 – 00:23:53.750] Okay

[00:23:53.750 – 00:23:55.530] So ini adalah cara nak buat

[00:23:55.530 – 00:23:56.650] Copywriting sales page

[00:23:56.650 – 00:23:57.410] Memang bodoh

[00:23:57.410 – 00:23:58.010] Memang simple

[00:23:58.010 – 00:23:59.510] Sebab tujuan dia adalah

[00:23:59.510 – 00:24:01.330] Untuk kita luahkan segala idea

[00:24:01.330 – 00:24:02.930] Panjang pun tak apa guys

[00:24:02.930 – 00:24:04.790] Jangan struggle nak cuba potong cepat sangat

[00:24:05.370 – 00:24:07.550] Sebab kita nak kena bagi idea tu keluar

[00:24:08.210 – 00:24:09.350] Once dah settle

[00:24:09.350 – 00:24:10.330] Awak buat pula

[00:24:10.330 – 00:24:11.030] Okay awak

[00:24:11.030 – 00:24:12.090] Center bawah ni

[00:24:12.090 – 00:24:13.490] Awak insert satu line lagi

[00:24:13.490 – 00:24:15.610] Patawak tulis ni adalah

[00:24:15.610 – 00:24:16.810] Bersih pendek

[00:24:17.690 – 00:24:19.010] Patawak buat sekali lagi

[00:24:19.010 – 00:24:20.450] Copy semua ni

[00:24:21.590 – 00:24:23.390] Patawak copy contohnya macam ni

[00:24:23.390 – 00:24:24.910] Patawak paste

[00:24:25.950 – 00:24:27.250] Patawak buat potong kan

[00:24:27.250 – 00:24:29.470] Potong potong potong potong potong potong

[00:24:29.470 – 00:24:30.090] Potong potong potong potong

[00:24:30.090 – 00:24:31.050] Potong potong potong potong

[00:24:31.950 – 00:24:32.810] Potong macam tu

[00:24:32.810 – 00:24:34.830] Kalau nak letak gambar dalam ni

[00:24:34.830 – 00:24:36.130] Boleh je insert image

[00:24:36.130 – 00:24:37.970] Insert je image upload

[00:24:37.970 – 00:24:39.970] Setelah saya nak insert image

[00:24:39.970 – 00:24:41.430] Untuk saya nak boleh bayangkan

[00:24:42.370 – 00:24:43.670] Okey saya letak gambar

[00:24:44.890 – 00:24:45.830] Pun boleh juga

[00:24:45.830 – 00:24:46.890] Pecik kasih gambar tu

[00:24:46.890 – 00:24:47.770] Ia tak besar sangat

[00:24:47.770 – 00:24:48.630] Macam ni

[00:24:48.630 – 00:24:49.510] Pun boleh nampak

[00:24:49.510 – 00:24:50.650] Kadang-kadang macam website dah dia

[00:24:50.650 – 00:24:51.050] Jadi ya

[00:24:51.050 – 00:24:52.490] So at least kita boleh

[00:24:52.490 – 00:24:53.250] Buat flow dia

[00:24:53.250 – 00:24:54.290] Buat bodoh-bodoh dulu

[00:24:54.290 – 00:24:54.910] Daripada atas

[00:24:54.910 – 00:24:56.230] Sampailah ke bawah

[00:24:56.230 – 00:24:57.730] Jadi ini teknik

[00:24:57.730 – 00:24:58.610] Copywriting website

[00:24:58.610 – 00:24:59.770] Dan kena ingat balik

[00:24:59.770 – 00:25:01.030] Artikel yang kita dah baca tadi

[00:25:01.890 – 00:25:02.410] Artikel

[00:25:04.370 – 00:25:05.290] One Moose

[00:25:05.290 – 00:25:05.910] Dan

[00:25:06.530 – 00:25:07.590] Aduh saya bengang lah

[00:25:07.590 – 00:25:08.650] Kenapa tak dapat artikel ni

[00:25:08.650 – 00:25:09.810] Takpelah awak baca lah eh

[00:25:09.810 – 00:25:11.350] Saya scroll beratasi bawah

[00:25:11.350 – 00:25:16.590] awak. Okey. Yang ni awak boleh pause eh. Video ni untuk awak

[00:25:16.590 – 00:25:30.530] baca. Yang ni. Yang ni awak boleh pause. Bagus tak awak baca

[00:25:30.530 – 00:25:58.980] sebab yang ni cara penulisan artikel. Okey. Mudah-mudahan

[00:25:58.980 – 00:26:03.840] awak sempat baca. Sebab awak abaikan lah. Kala-kala hitam putih

[00:26:03.840 – 00:26:06.580] ni memang tak bagus sebab website saya lagi lawa. Cuma

[00:26:06.580 – 00:26:09.840] website dia saya rasa dah down. Okey server tak bayar ke.

[00:26:09.840 – 00:26:10.780] Macam itulah kan

[00:26:10.780 – 00:26:12.420] Jadi boleh baca kat sini

[00:26:13.960 – 00:26:14.580] Alright

[00:26:14.580 – 00:26:15.620] So itu sahaja guys

[00:26:15.620 – 00:26:16.660] Untuk video kali ni

[00:26:16.660 – 00:26:18.320] Kita jumpa dalam tempat selanjutnya

[00:26:18.320 – 00:26:20.120] Yang mana kita akan

[00:26:20.120 – 00:26:21.660] Gunakan teknik copywriting

[00:26:21.660 – 00:26:22.580] Yang kita dah belajar ni

[00:26:22.580 – 00:26:23.860] Kita akan buat pula

[00:26:23.860 – 00:26:24.860] Design dalam fitmark

[00:26:24.860 – 00:26:25.820] So jumpa

[00:26:25.820 – 00:26:27.280] Dalam video yang selanjutnya

[00:26:27.280 – 00:26:27.800] Zaz