4 Jenis Template
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f920
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:04.400] Dalam video kali ni kita nak tengok pula panduan template sales page.

[00:00:04.700 – 00:00:10.460] Ok, nama website ni guys, saya nak share ada 4 jenis template sales page.

[00:00:10.600 – 00:00:12.140] Adakah anda ready dalam video kali ni?

[00:00:12.380 – 00:00:19.780] Mari kita melakukan apakah 4 jenis template ataupun 4 jenis sales page yang kita boleh buat dalam website onpay kita.

[00:00:20.300 – 00:00:26.020] Ok, so saya nak perkenalkan sales page yang nama dia sebagai Vero.

[00:00:26.280 – 00:00:28.040] V-E-R-O.

[00:00:28.040 – 00:00:31.300] Vero ni adalah satu format sales page

[00:00:31.300 – 00:00:35.020] Tapi sebelum saya tunjuk sales page jenis Vero ni

[00:00:35.020 – 00:00:38.540] Saya nak share dulu sales page yang versi simple

[00:00:38.540 – 00:00:43.280] Ini hack macam mana kita nak buat sales page sepantas 30 min

[00:00:43.280 – 00:00:47.180] Okay, nama sales page ni adalah sales page KIPTO

[00:00:47.180 – 00:00:49.020] K-I-P-T-O

[00:00:49.020 – 00:00:51.460] Okay, untuk sales page KIPTO ni guys

[00:00:52.520 – 00:00:55.800] Kita akan buat dengan cara yang paling simple

[00:00:55.800 – 00:00:57.220] Cara yang paling simple adalah

[00:00:57.220 – 00:00:59.220] Bila daripada atas ke bawah

[00:00:59.220 – 00:00:59.880] Bila kita scroll

[00:00:59.880 – 00:01:01.820] Kita ada killer trust

[00:01:01.820 – 00:01:03.540] Kita ada product trust

[00:01:03.540 – 00:01:05.300] Kita ada killer trust

[00:01:05.300 – 00:01:06.720] Kita ada killer trust

[00:01:06.720 – 00:01:08.800] Maksudnya satu testimoni yang paling power

[00:01:08.800 – 00:01:10.720] Ataupun satu feedback paling power

[00:01:10.720 – 00:01:12.420] Ataupun satu result paling power

[00:01:12.420 – 00:01:13.680] Kita letak dekat atas sekali

[00:01:13.680 – 00:01:14.760] Contoh macam ni lah

[00:01:14.760 – 00:01:16.120] Bayangkan macam ni

[00:01:16.900 – 00:01:18.280] Bayangkan ni website kita

[00:01:18.280 – 00:01:20.220] Dia scroll daripada atas

[00:01:20.220 – 00:01:21.840] Yang atas sekali ni

[00:01:21.840 – 00:01:22.500] Dia adalah

[00:01:22.500 – 00:01:25.220] Kita punya result yang paling power

[00:01:25.220 – 00:01:27.580] So, bila dia scroll ke bawah

[00:01:27.580 – 00:01:29.020] Dia terus nampak produk

[00:01:29.020 – 00:01:29.720] Okay

[00:01:29.720 – 00:01:31.580] Dia scroll ke bawah lagi

[00:01:31.580 – 00:01:33.100] Dia nampak testimoni

[00:01:33.100 – 00:01:34.560] 1, 2, 3, 4, 5, 6

[00:01:34.560 – 00:01:35.460] Terus nampak offer

[00:01:36.280 – 00:01:37.180] Semudah tu je

[00:01:37.180 – 00:01:39.580] Maksudnya memang betul-betul 4 step lah

[00:01:39.580 – 00:01:40.500] Sebab tu nama dia KIPTO

[00:01:42.100 – 00:01:42.620] KPTO

[00:01:42.620 – 00:01:44.520] KIPTO lah nama senang dia

[00:01:44.520 – 00:01:46.940] Kita start dengan killer trust

[00:01:46.940 – 00:01:48.980] Maksudnya trust yang paling power

[00:01:48.980 – 00:01:50.020] Kita letak kat atas sekali

[00:01:50.640 – 00:01:52.820] Lepas tu kita letak info produk

[00:01:52.820 – 00:01:53.580] Terus masuk produk

[00:01:53.580 – 00:01:54.660] Maksudnya takde kona-kona

[00:01:54.660 – 00:01:56.740] Ini saya bagi saya lah macam

[00:01:56.740 – 00:01:58.440] Katalah awak paling malas kan

[00:01:58.440 – 00:01:58.840] Awak nak

[00:01:58.840 – 00:01:59.940] Eh boleh tak saya nak siapkan

[00:01:59.940 – 00:02:01.440] Sales page sepantas 30 minit

[00:02:01.440 – 00:02:02.160] Macam mana tu kan

[00:02:02.160 – 00:02:02.720] Boleh

[00:02:02.720 – 00:02:04.540] Awak pergi dekat

[00:02:04.540 – 00:02:05.520] Figma nanti

[00:02:05.520 – 00:02:06.200] Kita akan tunjuk

[00:02:06.200 – 00:02:08.060] Awak letak

[00:02:08.060 – 00:02:09.460] Killer trust kat atas

[00:02:09.460 – 00:02:10.680] Letak je produk

[00:02:10.680 – 00:02:12.400] Letak je trust

[00:02:12.400 – 00:02:13.300] Letak je offer

[00:02:13.300 – 00:02:13.780] Siap

[00:02:13.780 – 00:02:14.540] 4 step je

[00:02:14.540 – 00:02:15.740] Okay so

[00:02:15.740 – 00:02:16.420] Macam ni eh

[00:02:16.420 – 00:02:16.900] Pronsep dia

[00:02:16.900 – 00:02:18.740] Kita scroll beli atas

[00:02:18.740 – 00:02:19.920] Sampailah ke bawah

[00:02:19.920 – 00:02:21.540] Dan dia ada 4 komponen lah

[00:02:21.540 – 00:02:21.920] Dari sini

[00:02:22.760 – 00:02:24.280] Okay untuk killer trust

[00:02:24.280 – 00:02:25.520] kita akan letakkan headline

[00:02:26.340 – 00:02:28.040] lepas tu kita ada sub headline

[00:02:28.600 – 00:02:29.600] sub headline ni

[00:02:29.600 – 00:02:31.560] lagi saya explain, lepas tu kita ada gambar

[00:02:31.560 – 00:02:34.280] dan biasa kita ada satu macam description lah

[00:02:34.280 – 00:02:36.500] untuk hypekan gambar ni, lepas tu kita ada intro

[00:02:36.500 – 00:02:38.420] ada gambar produk, ada one liner

[00:02:38.420 – 00:02:40.240] description, ada USP, at least tak 3

[00:02:40.960 – 00:02:42.040] lepas tu ada trust

[00:02:42.040 – 00:02:44.200] mungkin testimoni ni minimum letak 5 lah

[00:02:44.200 – 00:02:46.080] lepas tu terus ada offer, CTA, settle

[00:02:46.080 – 00:02:48.080] ok, so ini adalah contoh

[00:02:48.080 – 00:02:49.040] untuk killer trust

[00:02:49.800 – 00:02:52.240] saya tunjuk yang simple dulu guys, sebelum saya tunjuk yang 4

[00:02:52.240 – 00:02:53.220] element tu

[00:02:58.310 – 00:02:59.510] Untuk killer trust ni

[00:02:59.510 – 00:03:02.610] Kita akan masuk satu elemen trust yang paling power

[00:03:02.610 – 00:03:03.890] Yang bagi kita macam

[00:03:03.890 – 00:03:05.690] Ini aku punya killer testimony lah

[00:03:05.690 – 00:03:06.310] Killer result

[00:03:06.310 – 00:03:08.190] Letak dekat atas sekali

[00:03:08.190 – 00:03:10.350] Dan janganlah letak biasa-biasa

[00:03:10.350 – 00:03:12.010] Letak yang luar biasa

[00:03:12.010 – 00:03:13.870] Yang bila orang masuk tu macam wow

[00:03:13.870 – 00:03:15.850] Macam tu letak kat atas sekali

[00:03:15.850 – 00:03:17.050] Lepas tu

[00:03:18.610 – 00:03:20.270] Testimony ke certificate ke

[00:03:20.270 – 00:03:21.550] Dia tak kisah sebenarnya

[00:03:21.550 – 00:03:23.730] Dia sebenarnya apa-apa sahaja elemen trust

[00:03:23.730 – 00:03:25.790] Screenshot ke letak video pun boleh

[00:03:25.790 – 00:03:28.150] dan fokus pada satu sahaja

[00:03:28.150 – 00:03:29.070] masalah utama

[00:03:29.070 – 00:03:30.550] contoh macam ni kan

[00:03:30.550 – 00:03:31.950] oh bau sebije macam majina

[00:03:31.950 – 00:03:32.790] ada pula macam ni

[00:03:32.790 – 00:03:33.590] so ni adalah

[00:03:33.590 – 00:03:34.410] trust dia

[00:03:34.410 – 00:03:35.110] macam ni

[00:03:35.110 – 00:03:35.810] ni contoh

[00:03:35.810 – 00:03:36.770] ni example je lah

[00:03:36.770 – 00:03:37.530] takde lah example ni

[00:03:37.530 – 00:03:38.150] paling padu

[00:03:38.150 – 00:03:38.970] cuma saya nak tunjuk

[00:03:38.970 – 00:03:39.930] konsep dia

[00:03:40.590 – 00:03:41.970] so lepas ni kita letak

[00:03:41.970 – 00:03:42.590] kilit trust

[00:03:42.590 – 00:03:43.630] scroll ke bawah

[00:03:43.630 – 00:03:44.290] kita akan nampak

[00:03:44.290 – 00:03:44.870] produk pula

[00:03:44.870 – 00:03:46.390] ok untuk produk ni

[00:03:46.390 – 00:03:48.370] kita akan masukkan

[00:03:49.810 – 00:03:51.250] gambar produk

[00:03:51.250 – 00:03:51.970] macam ni

[00:03:51.970 – 00:03:52.930] nampak ada gambar produk

[00:03:53.710 – 00:03:54.710] atas ni adalah

[00:03:55.790 – 00:03:56.810] headline intro

[00:03:56.810 – 00:03:58.370] Inilah bahan utama

[00:03:58.370 – 00:03:58.930] Ataupun

[00:04:00.110 – 00:04:01.030] Apa-apalah

[00:04:01.030 – 00:04:01.790] Kita nak letak

[00:04:02.470 – 00:04:03.110] Mungkin

[00:04:03.850 – 00:04:05.070] Kita nak tulis

[00:04:05.070 – 00:04:06.390] Jom dapatkan

[00:04:06.390 – 00:04:07.550] Panduan

[00:04:07.550 – 00:04:08.110] Blah-blah-blah

[00:04:08.110 – 00:04:08.910] Jom beli

[00:04:08.910 – 00:04:09.550] Something lah

[00:04:09.550 – 00:04:09.930] Tak kisah

[00:04:09.930 – 00:04:10.670] Dapat ayat kat sini

[00:04:10.670 – 00:04:12.290] Dekat bawah ni

[00:04:12.290 – 00:04:13.190] Kita biasakan letak

[00:04:13.190 – 00:04:13.910] One-liner produk

[00:04:13.910 – 00:04:15.290] Apa itu

[00:04:15.290 – 00:04:16.270] One-liner description

[00:04:16.270 – 00:04:18.270] One-liner description ni adalah

[00:04:18.270 – 00:04:18.910] Satu ayat

[00:04:18.910 – 00:04:20.590] Yang menerangkan produk kita

[00:04:20.590 – 00:04:21.490] Dalam satu baris

[00:04:21.490 – 00:04:22.150] Contohnya

[00:04:23.050 – 00:04:24.490] Supplement makanan kucing

[00:04:24.490 – 00:04:25.730] Untuk buru lebat

[00:04:25.730 – 00:04:26.270] Sihat

[00:04:26.270 – 00:04:27.350] Tanpa kesan sampingan

[00:04:27.350 – 00:04:28.390] Satu line

[00:04:28.390 – 00:04:29.910] One liner ni

[00:04:29.910 – 00:04:30.530] Dia adalah

[00:04:31.390 – 00:04:32.070] Maximum

[00:04:32.070 – 00:04:33.610] 25 patah perkataan

[00:04:33.610 – 00:04:34.090] Ataupun

[00:04:34.090 – 00:04:35.390] Sekali tarik nafas

[00:04:35.390 – 00:04:35.990] Macam

[00:04:35.990 – 00:04:37.010] Orang tanya kita

[00:04:37.010 – 00:04:37.770] Eh kau jual apa?

[00:04:38.870 – 00:04:40.730] Aku jual makanan kucing

[00:04:40.730 – 00:04:41.790] Yang bagus

[00:04:41.790 – 00:04:43.490] Ada 5 jenis

[00:04:44.450 – 00:04:45.130] Vitamin

[00:04:45.130 – 00:04:46.430] Untuk kucing sihat

[00:04:46.430 – 00:04:46.850] Lebat

[00:04:46.850 – 00:04:48.190] Sepantas 7 hari

[00:04:48.190 – 00:04:49.290] Habis

[00:04:49.290 – 00:04:49.950] Dia macam tu

[00:04:49.950 – 00:04:51.650] One liner description ni

[00:04:51.650 – 00:04:52.570] Macam

[00:04:52.570 – 00:04:53.870] Alah kita naik lift

[00:04:53.870 – 00:04:54.970] Member tanya kau buat apa Adip?

[00:04:55.830 – 00:04:57.770] Aku buat kereta sewa kat Jepun

[00:04:57.770 – 00:04:58.990] Khas untuk orang Malaysia

[00:04:58.990 – 00:05:01.050] Dengan harga semurah RM500 sahaja

[00:05:01.050 – 00:05:02.410] All in tanpa hidden cash

[00:05:03.010 – 00:05:03.950] Haa, ada macam tu

[00:05:03.950 – 00:05:07.090] Dia adalah satu penerangan simple

[00:05:07.890 – 00:05:08.990] Ringkas dan padat

[00:05:08.990 – 00:05:10.850] Untuk bisnes kita dalam satu line

[00:05:10.850 – 00:05:13.630] Dan dia tak lebih 25 petang-petang kataan

[00:05:13.630 – 00:05:14.810] Ataupun sekali nafas lah

[00:05:14.810 – 00:05:16.790] So masukkan dekat sini

[00:05:16.790 – 00:05:18.350] Sebab banyak isu yang berlaku

[00:05:18.350 – 00:05:20.890] Orang lupa nak explain bisnes ni pasal apa

[00:05:20.890 – 00:05:22.170] Orang tak tahu, eh ni produk ke

[00:05:22.170 – 00:05:23.270] Produk apa ni sebenarnya?

[00:05:23.430 – 00:05:24.070] Skincare ke?

[00:05:24.070 – 00:05:26.430] produk apa, lepas tu USP

[00:05:26.430 – 00:05:28.410] masukkan dalam 3, 1, 2

[00:05:28.410 – 00:05:30.830] 3 USP masukkan dekat sini, unit selling point

[00:05:31.710 – 00:05:32.690] dan USP ni

[00:05:32.690 – 00:05:34.130] tak adalah panjang sangat, depending pun tak apa

[00:05:34.130 – 00:05:36.270] next, kita akan masukkan pula

[00:05:36.270 – 00:05:38.290] element trust, bila dia scroll ke bawah, trust

[00:05:39.070 – 00:05:40.390] trust ni macam feedback

[00:05:40.390 – 00:05:42.450] macam ni kan, so kita

[00:05:42.450 – 00:05:44.670] akan masukkan berapa banyak, biasanya

[00:05:44.670 – 00:05:46.610] dalam sekitar 5 lah, at least minimum

[00:05:46.610 – 00:05:48.370] dan trust ni bukanlah

[00:05:48.370 – 00:05:50.490] testimoni je, dia macam-macam

[00:05:50.490 – 00:05:52.370] gambar result before, after

[00:05:52.370 – 00:05:54.950] Even gambar orang ambil

[00:05:54.950 – 00:05:56.630] Macam bergambar dengan produk

[00:05:56.630 – 00:05:58.470] Yeh dah deliver produk

[00:05:58.470 – 00:06:00.590] Dah beli produk, selfie

[00:06:00.590 – 00:06:01.410] Itu semua pun ok

[00:06:01.410 – 00:06:03.510] So next pula adalah

[00:06:03.510 – 00:06:06.610] Kita nak masukkan benda ni yang align

[00:06:06.610 – 00:06:08.890] Dengan impian dan produk

[00:06:08.890 – 00:06:10.650] Contoh lah macam awak jual

[00:06:10.650 – 00:06:12.690] Produk kecil manis, tapi produk awak

[00:06:12.690 – 00:06:14.590] Juga boleh sembuhkan masalah

[00:06:15.750 – 00:06:16.810] Darah tinggi

[00:06:16.810 – 00:06:18.590] So takkanlah awak

[00:06:18.590 – 00:06:20.430] Combine darah kecil manis, darah tinggi

[00:06:20.430 – 00:06:21.490] Kalau boleh

[00:06:21.490 – 00:06:23.430] Kalau produk awak fokus kencing manis

[00:06:23.430 – 00:06:24.570] Letak testimoni tu

[00:06:24.570 – 00:06:26.010] Testimoni kencing manis sahaja

[00:06:26.010 – 00:06:27.290] List kat situ

[00:06:27.290 – 00:06:27.870] Kencing manis

[00:06:27.870 – 00:06:28.290] Kencing manis

[00:06:28.290 – 00:06:28.750] Kencing manis

[00:06:28.750 – 00:06:29.170] Kencing manis

[00:06:29.170 – 00:06:29.510] Kencing manis

[00:06:29.510 – 00:06:30.750] Beratah sampe lah ke bawah

[00:06:30.750 – 00:06:32.250] Tapi kalau awak combine

[00:06:32.250 – 00:06:32.850] Kencing manis

[00:06:32.850 – 00:06:33.530] Darah tinggi

[00:06:33.530 – 00:06:34.170] Dia macam

[00:06:34.170 – 00:06:35.130] Dia tak kira lah

[00:06:35.130 – 00:06:36.190] Sebab kita nak tunjukkan

[00:06:36.190 – 00:06:36.830] Produk kita ni

[00:06:36.830 – 00:06:38.750] Selesaikan satu masalah utama

[00:06:38.750 – 00:06:40.070] Contoh awak kata

[00:06:40.070 – 00:06:40.990] Masalah dia adalah

[00:06:42.270 – 00:06:43.410] Kucing bulu lebat

[00:06:43.410 – 00:06:43.790] Okay

[00:06:43.790 – 00:06:45.270] Tapi kat testimoni

[00:06:45.830 – 00:06:46.850] Masalah kucing

[00:06:46.850 – 00:06:47.250] Demam

[00:06:47.250 – 00:06:48.010] Kucing ni macam

[00:06:48.010 – 00:06:48.610] Eh macam

[00:06:48.610 – 00:06:50.070] Mana yang bulu lebat tu

[00:06:50.070 – 00:06:51.170] So dia tak spesifik lah

[00:06:51.170 – 00:06:53.190] dia tak sampai. Lepas tu

[00:06:53.630 – 00:06:55.250] offer. Ok, offer ni pun kita nak

[00:06:55.250 – 00:06:57.230] buat juga. So, kita akan letak offer

[00:06:58.070 – 00:06:58.950] dekat bawah ni

[00:06:58.950 – 00:07:00.950] semasa kita buat package dan sebagainya

[00:07:00.950 – 00:07:03.150] macam-macam boleh. Ok, so

[00:07:03.150 – 00:07:05.070] ini adalah sales page

[00:07:05.070 – 00:07:06.330] jenis kipto.

[00:07:07.110 – 00:07:08.870] Ok, nak nampak kan? Dah faham kan? Ok.

[00:07:09.490 – 00:07:11.130] Sekarang ni, saya nak perkenalkan

[00:07:11.130 – 00:07:12.690] pula sales page

[00:07:12.690 – 00:07:15.070] 4 variasi. Sebab sales page jenis kipto

[00:07:15.070 – 00:07:16.810] ni yang paling simple lah. Maksudnya kalau awak

[00:07:16.810 – 00:07:18.470] malas nak buat yang saya nak tunjuk ni

[00:07:18.470 – 00:07:20.850] awak boleh je buat versi kipto ni. Ok.

[00:07:21.170 – 00:07:23.030] Yang saya nak berkenan kepada awak adalah

[00:07:23.510 – 00:07:24.790] Suspage yang ini

[00:07:25.830 – 00:07:26.310] Taraaa

[00:07:26.310 – 00:07:27.530] Ni dia, nampak?

[00:07:28.430 – 00:07:30.330] Suspage 4 jenis ni, kita ada

[00:07:30.330 – 00:07:33.070] Suspage visual, Suspage educate

[00:07:34.010 – 00:07:34.970] Suspage result

[00:07:34.970 – 00:07:36.610] Dan Suspage offer

[00:07:37.210 – 00:07:38.690] Setiap elemen yang ada dalam

[00:07:38.690 – 00:07:40.870] Suspage ni, lain-lain eh, ok tapi tak apa

[00:07:40.870 – 00:07:42.930] Jom kita, saya explain one by one

[00:07:42.930 – 00:07:45.130] Sebelum saya nak explain ni, apa benda-benda-benda

[00:07:45.130 – 00:07:46.170] Ni, hook-hook benda ni

[00:07:46.170 – 00:07:47.670] Awak kena faham dulu

[00:07:49.610 – 00:07:50.530] Elemen-elemen

[00:07:50.530 – 00:07:51.270] Ataupun flow

[00:07:51.270 – 00:07:52.210] Yang ada dalam sales page

[00:07:52.210 – 00:07:52.550] Okay

[00:07:52.550 – 00:07:53.950] So ada 13 sebenarnya

[00:07:53.950 – 00:07:54.570] Semua sekali

[00:07:54.570 – 00:07:55.850] Jenis flow

[00:07:55.850 – 00:07:57.490] Yang ada dalam sales page

[00:07:57.490 – 00:07:59.070] Dan bila awak buat flow ni

[00:07:59.070 – 00:07:59.670] Dengan betul lah

[00:07:59.670 – 00:08:00.550] Baru boleh dapat result

[00:08:00.550 – 00:08:01.310] Pada padu macam ni

[00:08:01.310 – 00:08:01.730] Contohnya

[00:08:01.730 – 00:08:02.870] 641,000

[00:08:02.870 – 00:08:03.450] Sale

[00:08:03.450 – 00:08:04.810] Dalam masa 4 hari

[00:08:04.810 – 00:08:06.810] 1, 2, 3, 4

[00:08:06.810 – 00:08:07.650] 4 hari kan

[00:08:09.190 – 00:08:10.150] 1 hari ni

[00:08:10.150 – 00:08:11.490] Sale 221,000

[00:08:11.490 – 00:08:13.450] So ni contohnya lah

[00:08:13.450 – 00:08:14.630] Dengan bantuan sales page

[00:08:14.630 – 00:08:15.950] Bila elemen lengkap

[00:08:15.950 – 00:08:16.850] Senang orang nak beli

[00:08:16.850 – 00:08:17.590] So

[00:08:17.590 – 00:08:19.270] Apa yang kita nak ada

[00:08:19.270 – 00:08:20.030] Contoh macam ni

[00:08:20.710 – 00:08:25.030] Ini adalah 13 elemen yang boleh ada dalam sales page

[00:08:25.030 – 00:08:27.630] Elemen yang pertama adalah hook

[00:08:27.630 – 00:08:29.050] Nombor 2 adalah problem

[00:08:29.050 – 00:08:30.390] Nombor 3 adalah solution

[00:08:30.390 – 00:08:32.950] So bayangkan bila customer scroll sebenarnya

[00:08:32.950 – 00:08:36.870] Kita boleh susun daripada atas sampai lah ke bawah

[00:08:36.870 – 00:08:37.570] Contoh macam ni lah

[00:08:37.570 – 00:08:40.950] Ada hook, dia scroll dia nampak pula problem

[00:08:40.950 – 00:08:42.870] Dia scroll dia nampak pula solution

[00:08:42.870 – 00:08:44.950] Dia scroll dia nampak pula credential

[00:08:44.950 – 00:08:47.010] Nampak benefit, nampak social pro, nampak offer

[00:08:47.010 – 00:08:49.190] Guarantee, CTA, Warning

[00:08:49.190 – 00:08:51.170] Reminder, FAQ. Bayangkan satu

[00:08:51.170 – 00:08:52.670] Website yang bapak panjang gila

[00:08:52.670 – 00:08:54.930] Panjang ke lah. Sampai ada

[00:08:54.930 – 00:08:57.090] 13 element beratah, sampailah ke bawah

[00:08:57.090 – 00:08:59.450] So, formula ni dihasilkan oleh

[00:08:59.450 – 00:09:00.670] David Frey

[00:09:00.670 – 00:09:02.970] Seorang marketing

[00:09:02.970 – 00:09:04.290] Professor lah yang saya

[00:09:04.290 – 00:09:06.890] Baca artikel dia pada tahun 2004

[00:09:06.890 – 00:09:09.070] So, ilmu ni ilmu dah lama dah

[00:09:09.070 – 00:09:10.070] Awak cari

[00:09:10.650 – 00:09:12.630] Dalam website, ada jumpa lah nanti

[00:09:12.630 – 00:09:15.310] Marketing Prof, search 13 step

[00:09:15.310 – 00:09:16.170] Dia semai 12

[00:09:16.170 – 00:09:17.610] Tapi saya tambah lagi 13

[00:09:17.610 – 00:09:18.550] FAQ

[00:09:18.550 – 00:09:19.010] Extra

[00:09:19.650 – 00:09:20.130] So

[00:09:20.130 – 00:09:21.770] Macam mana cara nak buat

[00:09:21.770 – 00:09:23.230] Ataupun apa benda ni semua

[00:09:23.230 – 00:09:23.970] Okay jom kita go through

[00:09:23.970 – 00:09:25.190] Okay first kali adalah hook

[00:09:26.270 – 00:09:27.050] Hook ni apa

[00:09:27.870 – 00:09:29.090] Hook ni adalah

[00:09:29.090 – 00:09:30.850] Ayat depan sekali

[00:09:31.330 – 00:09:32.950] Bayangkan bila kita masuk dalam website

[00:09:32.950 – 00:09:34.750] Kat depan sekali tu

[00:09:34.750 – 00:09:35.350] Mesti ada hook

[00:09:35.350 – 00:09:36.310] Macam ni kan

[00:09:36.310 – 00:09:37.890] Hook ni tujuan ni adalah untuk

[00:09:37.890 – 00:09:39.610] Buat customer kita

[00:09:40.730 – 00:09:41.210] Terhook

[00:09:41.210 – 00:09:41.850] Macam ter

[00:09:41.850 – 00:09:42.650] Eh betul lah ni

[00:09:42.650 – 00:09:43.890] Website yang betul ni aku masuk

[00:09:43.890 – 00:09:44.670] So ini adalah

[00:09:44.670 – 00:09:46.890] atas sekali. Dia biasa fokus pada

[00:09:46.890 – 00:09:48.510] pain ataupun pleasure customer kita

[00:09:50.030 – 00:09:50.930] dan benda ni

[00:09:50.930 – 00:09:52.630] yang buat macam nampak menarik lah

[00:09:52.630 – 00:09:54.830] sebab website kita ni bila hook dia kena

[00:09:54.830 – 00:09:57.090] macam video lah kan. Video pun

[00:09:57.090 – 00:09:58.950] ada hook, website kita pun ada hook

[00:09:58.950 – 00:10:01.030] juga. So hook kena menarik

[00:10:01.630 – 00:10:02.350] lepas tu

[00:10:02.350 – 00:10:04.630] bila dia scroll ke bawah, dia scroll ke bawah sikit

[00:10:04.630 – 00:10:05.870] dia akan nampak pula problem.

[00:10:06.650 – 00:10:07.910] Problem ni biasanya

[00:10:09.250 – 00:10:10.470] kita nak highlightkan

[00:10:11.250 – 00:10:12.750] pain dengan pleasure dia pula

[00:10:14.770 – 00:10:15.630] Dia adalah

[00:10:15.630 – 00:10:17.090] Benda yang akan menarik

[00:10:17.790 – 00:10:18.390] Menarik

[00:10:19.090 – 00:10:19.970] Dia punya

[00:10:20.630 – 00:10:21.650] Yang kena lah

[00:10:21.650 – 00:10:22.370] Yang online dengan dia

[00:10:22.370 – 00:10:23.230] Contohnya macam

[00:10:23.230 – 00:10:23.910] Macam inilah

[00:10:23.910 – 00:10:24.650] Masalah utama

[00:10:24.650 – 00:10:25.290] Sebab itulah

[00:10:25.290 – 00:10:26.350] Kat atas ni

[00:10:26.350 – 00:10:27.190] Hook ni tak kisah

[00:10:27.190 – 00:10:28.110] Sekejap eh

[00:10:28.110 – 00:10:28.430] Kenapa

[00:10:28.430 – 00:10:30.750] Sama comparating ni

[00:10:30.750 – 00:10:31.430] Haa

[00:10:31.430 – 00:10:32.170] Taipul lah guys

[00:10:33.030 – 00:10:34.030] Ni lain eh

[00:10:34.030 – 00:10:35.410] Ni salah ni

[00:10:35.410 – 00:10:36.150] Pilih tu

[00:10:36.150 – 00:10:36.750] Okey

[00:10:36.750 – 00:10:39.940] Yang ni betul

[00:10:39.940 – 00:10:40.560] Hook

[00:10:40.560 – 00:10:41.740] Dapatkan bakal

[00:10:41.740 – 00:10:42.260] Dengan penanggan

[00:10:42.260 – 00:10:42.620] Dengan pen

[00:10:42.620 – 00:10:43.080] Dengan pleasure

[00:10:43.080 – 00:10:43.700] Dengan gambar

[00:10:43.700 – 00:10:45.660] ini betul, next adalah

[00:10:45.660 – 00:10:47.880] pleasure, sorry

[00:10:47.880 – 00:10:49.720] problem, problem ni maksudnya kita nak maximise

[00:10:49.720 – 00:10:51.760] campaign, kita nak maximise campaign

[00:10:51.760 – 00:10:53.940] sampai dia rasa macam, ush aku kena solvekan masalah ni

[00:10:53.940 – 00:10:55.700] so ini adalah problem

[00:10:55.700 – 00:10:57.940] lepas kita dah halatkan problem, kita boleh

[00:10:57.940 – 00:10:59.820] halatkan solution pula, kita perkenalkan

[00:10:59.820 – 00:11:01.740] produk kita sebagai solution kepada masalah tadi

[00:11:01.740 – 00:11:03.680] next, kita boleh

[00:11:03.680 – 00:11:04.960] tunjukkan pula, credential

[00:11:04.960 – 00:11:07.920] credential ni adalah third party, credibility, sigil

[00:11:07.920 – 00:11:09.480] ke trust ke apa sahaja elemen

[00:11:09.480 – 00:11:11.900] yang datang pada pihak ketiga, bukannya customer

[00:11:11.900 – 00:11:13.360] contohnya kita dapat

[00:11:13.360 – 00:11:16.200] credibility daripada sijil halal, KKM, SSM

[00:11:16.200 – 00:11:17.540] semua pun boleh masukkan kat sini

[00:11:18.720 – 00:11:19.920] ok next kita ada

[00:11:23.490 – 00:11:25.070] benefit, ok benefit ni

[00:11:25.810 – 00:11:26.330] adalah

[00:11:27.970 – 00:11:29.010] kelebihan, manfaat

[00:11:29.010 – 00:11:30.750] manfaat produk ke apa ke

[00:11:30.750 – 00:11:32.530] so kita boleh masukkan lah apa benefit produk kita

[00:11:32.530 – 00:11:34.910] tapi bila kita dah masukkan benefit daripada semua ni

[00:11:34.910 – 00:11:36.470] kelebihan produk kita mesti tak percaya kan

[00:11:36.470 – 00:11:38.750] so kita letak bawah dia ada social proof testimony

[00:11:38.750 – 00:11:40.930] masukkan testimony semua kat sini

[00:11:40.930 – 00:11:42.650] lepas dah masukkan testimony

[00:11:42.650 – 00:11:44.250] kita masukkan pula

[00:11:44.950 – 00:11:46.610] social proof ni macam result lah kan

[00:11:46.610 – 00:11:49.230] lepas tu masukkan irresistible offer

[00:11:50.430 – 00:11:51.630] masukkan offer kita kat sini

[00:11:51.630 – 00:11:54.420] so ada offer

[00:11:54.420 – 00:11:56.600] kita punya package, semua letak kat sini

[00:11:56.600 – 00:11:58.620] lepas dah masukkan offer, kita akan

[00:11:58.620 – 00:12:00.240] masukkan pula guarantee, jaminan

[00:12:00.240 – 00:12:02.580] guarantee ni powerful lah sebab dia boleh bertindak

[00:12:02.580 – 00:12:04.640] sebagai risk reversal, daripada risiko

[00:12:04.640 – 00:12:06.380] kepada customer, risiko kepada kita sebab kita bagi

[00:12:06.380 – 00:12:08.260] guarantee yang power, guarantee yang power

[00:12:08.260 – 00:12:10.460] cukup power sampai kita pun takut nak bagi guarantee tu

[00:12:10.460 – 00:12:11.780] itu guarantee yang power lah

[00:12:11.780 – 00:12:13.320] next pula kita

[00:12:14.280 – 00:12:15.380] highlightkan pula value

[00:12:15.380 – 00:12:17.020] ok, halatkan value

[00:12:19.980 – 00:12:22.180] ni value, kenapa selit kat sini pula

[00:12:22.180 – 00:12:24.220] oh, ni nak naikkan value, ok

[00:12:25.680 – 00:12:28.660] so, kita nak buat elemen seterusnya

[00:12:28.660 – 00:12:30.760] ni nama ni elemen scarcity, urgency

[00:12:30.760 – 00:12:32.100] ok, elemen ke-8, guarantee

[00:12:32.100 – 00:12:33.200] elemen ke-9, scarcity

[00:12:33.200 – 00:12:36.160] ok, scarcity ni, kita nak wujudkan urgency

[00:12:36.160 – 00:12:38.400] kenapa sekarang? kenapa nak beli sekarang?

[00:12:38.520 – 00:12:39.080] kenapa nak cepat?

[00:12:39.620 – 00:12:42.520] so, kita akan wujudkan, dan antara tips dia adalah

[00:12:42.520 – 00:12:44.460] ini elemen-elemen urgency

[00:12:45.520 – 00:12:47.440] Orang beli sebab value

[00:12:48.680 – 00:12:49.700] Orang beli sekarang

[00:12:49.700 – 00:12:50.260] Sebab offer

[00:12:50.900 – 00:12:53.540] Orang rasa nak beli, mestilah sebab barang tu ada value

[00:12:53.540 – 00:12:55.420] Ada manfaat, value ni apa

[00:12:55.420 – 00:12:57.640] Value ni adalah bila barang tu benefit dia tinggi

[00:12:57.640 – 00:12:59.860] Proof dia tinggi, dan masa rendah

[00:12:59.860 – 00:13:01.300] Effort pun rendah

[00:13:01.300 – 00:13:02.820] Ini adalah formula value

[00:13:02.820 – 00:13:05.320] Value bila awak nak highlightkan value

[00:13:05.320 – 00:13:07.580] Awak tak boleh buat barang tu ambil masa lama

[00:13:07.580 – 00:13:08.580] Dia low value

[00:13:08.580 – 00:13:10.920] Effort tinggi pula dah, low value juga

[00:13:11.580 – 00:13:12.680] Effort kena rendah

[00:13:13.700 – 00:13:14.740] Masa kena rendah

[00:13:15.700 – 00:13:17.440] Benefit kena tinggi pun kena tinggi

[00:13:17.440 – 00:13:19.560] Menyebabkan barang tu akan jadi high value

[00:13:19.560 – 00:13:21.080] Dan kenapa nak beli sekarang

[00:13:21.080 – 00:13:23.280] Nanti dia kata takpelah beli nantilah

[00:13:23.280 – 00:13:25.260] Memanglah bagus tapi tak ada keperluan beli sekarang

[00:13:25.260 – 00:13:26.480] Sebab saya nak pakai duit sekarang ni

[00:13:26.480 – 00:13:27.460] Oh tak tak tak tak

[00:13:28.180 – 00:13:29.860] Sekarang ada offer harga

[00:13:29.860 – 00:13:33.060] Oh masa terhad sampai bulan ni je

[00:13:33.060 – 00:13:34.400] Oh stock tak banyak

[00:13:34.400 – 00:13:36.540] Oh dapat extra value lagi

[00:13:36.540 – 00:13:37.720] Extra value ni maksudnya

[00:13:37.720 – 00:13:39.120] Contoh beli air mineral

[00:13:39.120 – 00:13:40.520] Dapat extra air mineral

[00:13:40.520 – 00:13:41.660] Dia adalah value yang sama

[00:13:42.400 – 00:13:44.400] Beli milo, dapat extra milo

[00:13:45.920 – 00:13:47.040] Buy one, free one

[00:13:47.040 – 00:13:48.040] Itu extra value lah

[00:13:48.040 – 00:13:49.100] Free gift pun pula

[00:13:50.880 – 00:13:52.260] Beli mineral water

[00:13:52.260 – 00:13:54.220] Percuma pomade, tak ada kena benda kan

[00:13:54.780 – 00:13:56.080] Macam tu itulah freebies

[00:13:56.080 – 00:13:58.060] Beli mineral water, dapat

[00:14:00.180 – 00:14:00.660] Microphone

[00:14:00.660 – 00:14:02.360] Contoh lah, so free gift ni adalah

[00:14:02.360 – 00:14:04.560] Benda yang tak ada kaitan dengan produk kita

[00:14:06.000 – 00:14:07.520] Next pula adalah call to action

[00:14:07.520 – 00:14:09.180] Kita letak pula CTA dekat bawah tu

[00:14:09.180 – 00:14:10.520] Call to action, arahan

[00:14:10.520 – 00:14:12.660] Untuk beli macam mana nak beli dan sebagainya

[00:14:12.660 – 00:14:14.820] Dan kita masukkan pula warning

[00:14:14.820 – 00:14:15.900] Itu elemen yang kesebelas

[00:14:15.900 – 00:14:16.400] Amaran

[00:14:16.400 – 00:14:18.700] Jika anda terlambat beli

[00:14:18.700 – 00:14:20.360] Masalah ni akan melarat

[00:14:20.360 – 00:14:23.200] Sebab people buy emotionally

[00:14:23.200 – 00:14:24.700] Justify logically

[00:14:25.580 – 00:14:27.200] Orang beli sebab emosi guys

[00:14:27.200 – 00:14:29.460] Kemudian dia akan rationalkan balik dengan logic

[00:14:29.460 – 00:14:31.000] Macam itulah biasanya

[00:14:31.000 – 00:14:32.480] So ini warning

[00:14:32.480 – 00:14:34.460] Dan nombor 12 adalah reminder

[00:14:34.460 – 00:14:36.100] Kenapa sekarang?

[00:14:36.260 – 00:14:36.840] Kenapa nak cepat?

[00:14:37.320 – 00:14:37.600] Kenapa?

[00:14:38.000 – 00:14:39.220] So reminder ni kita macam

[00:14:39.220 – 00:14:41.620] bertindak sekarang, ada macam ada sikit

[00:14:41.620 – 00:14:43.840] reminder, lepas tu nombor tiga belas adalah FAQ

[00:14:44.440 – 00:14:45.800] FAQ ni pula frequently

[00:14:45.800 – 00:14:47.900] ask question, soalan yang biasa orang

[00:14:47.900 – 00:14:49.780] tanya, so semua

[00:14:49.780 – 00:14:51.520] sekali ada tiga belas flow

[00:14:51.520 – 00:14:53.560] daripada atas sampai lah ke bawah, daripada

[00:14:53.560 – 00:14:55.580] hook, problem, solution, credential

[00:14:55.580 – 00:14:57.180] so hook adalah

[00:14:57.180 – 00:14:59.560] benda yang buat dia stop, problem kita nak

[00:14:59.560 – 00:15:01.680] maximize campaign, solution kita nak

[00:15:01.680 – 00:15:02.900] bagi produk kita sebagai solution

[00:15:03.760 – 00:15:05.620] credential adalah pengiktirafan pihak

[00:15:06.220 – 00:15:07.380] ketiga, bukan customer

[00:15:07.380 – 00:15:08.020] Yang pihak ketiga

[00:15:08.020 – 00:15:09.620] Customer pihak kedua

[00:15:09.620 – 00:15:10.980] So ni pihak ketiga

[00:15:10.980 – 00:15:12.520] Benefit apa manfaat

[00:15:12.520 – 00:15:13.180] Produk kita ni

[00:15:13.180 – 00:15:13.800] Lepas tu kita

[00:15:13.800 – 00:15:15.160] Cover dengan bukti pula

[00:15:15.160 – 00:15:16.060] Ini bukti dia

[00:15:16.060 – 00:15:16.840] Sebab kalau kita beritahu

[00:15:16.840 – 00:15:17.400] Benefit dia

[00:15:17.400 – 00:15:17.900] Tanpa proof

[00:15:17.900 – 00:15:18.440] Orang tak percaya

[00:15:18.440 – 00:15:19.820] Sebab tu susun dia dekat-dekat

[00:15:20.320 – 00:15:21.060] Bagi pula offer

[00:15:21.060 – 00:15:21.800] Dia dah hype kat sini

[00:15:21.800 – 00:15:22.780] Bagunya-bagunya

[00:15:22.780 – 00:15:23.760] Kita pump

[00:15:23.760 – 00:15:24.820] Inilah offer program ini

[00:15:24.820 – 00:15:25.600] Harga kami

[00:15:25.600 – 00:15:26.660] Tapi jangan risau

[00:15:26.660 – 00:15:27.220] Ada jaminan

[00:15:27.220 – 00:15:27.460] Dia macam

[00:15:27.460 – 00:15:28.760] Walaupun nampak mahal

[00:15:28.760 – 00:15:29.620] Ada guarantee pula tu

[00:15:29.620 – 00:15:30.800] Kena beli sekarang

[00:15:30.800 – 00:15:31.540] Walaupun kena beli sekarang

[00:15:31.540 – 00:15:32.700] Ada CTA

[00:15:32.700 – 00:15:33.740] Clear call to action

[00:15:34.340 – 00:15:34.860] Amaran

[00:15:34.860 – 00:15:35.780] Kalau terlambat beli

[00:15:35.780 – 00:15:36.820] Masalah makin melarat

[00:15:37.520 – 00:15:38.660] Lepas tu remind dia sikit

[00:15:38.660 – 00:15:39.600] Kita remind dia something

[00:15:39.600 – 00:15:41.180] Lepas tu ada FAQ

[00:15:41.180 – 00:15:42.260] Jadi ini adalah

[00:15:42.260 – 00:15:44.020] 13 step

[00:15:44.020 – 00:15:45.860] Macam mana kita nak hasilkan

[00:15:45.860 – 00:15:46.640] Sales page yang

[00:15:46.640 – 00:15:48.140] High conversion rate

[00:15:48.140 – 00:15:49.420] Cuma nanti orang kata saya

[00:15:49.420 – 00:15:51.240] Tuan panjang sangat lah

[00:15:51.940 – 00:15:52.940] Dia macam ni tau

[00:15:52.940 – 00:15:53.560] Website ni

[00:15:53.560 – 00:15:54.420] Panjang pendek ni

[00:15:54.420 – 00:15:54.980] Saya faham

[00:15:54.980 – 00:15:55.880] Ada yang komplain kata

[00:15:55.880 – 00:15:56.500] Website panjang

[00:15:56.500 – 00:15:57.100] Website pendek

[00:15:57.100 – 00:15:57.700] Tapi macam ni lah

[00:15:58.300 – 00:15:59.360] Movie 2 jam

[00:15:59.360 – 00:16:01.240] Dengan video 5 minit

[00:16:01.240 – 00:16:02.420] Awak tengok tak movie

[00:16:02.420 – 00:16:03.280] Awak tengok je movie

[00:16:03.280 – 00:16:04.300] Sama macam sales page

[00:16:04.300 – 00:16:05.940] Kalau sales page tu menarik

[00:16:05.940 – 00:16:08.440] Copywriting dia menarik, visual dia menarik

[00:16:08.440 – 00:16:10.920] Awak takkan perasan pun sebenarnya

[00:16:10.920 – 00:16:12.440] Awak dah terscroll sampai bawah

[00:16:12.440 – 00:16:13.360] Tak perasan

[00:16:13.360 – 00:16:15.160] Sebab awak memang ush, bagus

[00:16:15.160 – 00:16:18.320] Sebab dia align dengan emosi yang kita baca tu

[00:16:18.320 – 00:16:19.800] Copywriting dia menarik

[00:16:19.800 – 00:16:20.900] Sama macam movie

[00:16:22.360 – 00:16:25.160] Drama episode, 15 episode pun awak tengok

[00:16:25.160 – 00:16:27.180] Sedangkan video 5 minit pun awak skip

[00:16:27.180 – 00:16:29.140] Kenapa? Video 5 minit awak skip sebab awak tak menarik

[00:16:29.140 – 00:16:31.200] Drama 15 minit awak tak skip

[00:16:31.200 – 00:16:32.860] Sebab awak menarik tertarik

[00:16:32.860 – 00:16:34.820] Dan dia ada cliffhanging dan sebagainya

[00:16:34.820 – 00:16:36.660] So panjang pendek ni

[00:16:36.660 – 00:16:37.560] Dia tak ada isu pun

[00:16:37.560 – 00:16:39.000] Isu dia kalau menarik orang panca

[00:16:39.000 – 00:16:40.820] Tapi saya faham

[00:16:40.820 – 00:16:44.380] Tak semua business sesuai gunakan elemen ni semua

[00:16:44.380 – 00:16:46.140] So that's why lah kita wujudkan

[00:16:47.760 – 00:16:49.580] Empat jenis sales page

[00:16:49.580 – 00:16:51.140] Sales page yang pertama

[00:16:51.140 – 00:16:53.780] Dipanggil sebagai sales page visual

[00:16:54.700 – 00:16:56.800] Sales page visual ni contohnya macam ni

[00:16:56.800 – 00:16:58.300] Sales page visual

[00:16:59.020 – 00:17:01.700] Dia adalah sales page yang

[00:17:02.420 – 00:17:04.100] Daripada 13 elemen ni

[00:17:04.100 – 00:17:05.940] Kita kurangkan, kita ambil 5 elemen je

[00:17:06.540 – 00:17:07.820] Contohnya kita masukkan hook

[00:17:09.060 – 00:17:09.960] Masukkan solution

[00:17:09.960 – 00:17:12.380] Masukkan social proof, masukkan offer, masukkan CTA

[00:17:12.380 – 00:17:14.080] Dan visual ni guys

[00:17:14.080 – 00:17:14.880] Sales page yang

[00:17:14.880 – 00:17:18.180] Dia kurang perkataan tapi dia banyak visual

[00:17:18.180 – 00:17:19.420] Orang beli

[00:17:19.420 – 00:17:22.360] Sebab nampak cantik, nampak menarik, nampak sedap

[00:17:22.360 – 00:17:22.920] Ada benda

[00:17:23.580 – 00:17:25.440] Apa benda yang orang beli sebab cantik

[00:17:25.440 – 00:17:26.920] Sebab nampak menarik, nampak sedap

[00:17:26.920 – 00:17:29.700] Dia biasanya macam benda F&B, contohnya awak jual

[00:17:30.220 – 00:17:32.020] Benda-benda estetik ke apa ke

[00:17:32.020 – 00:17:33.560] Jadi sales page tu lebih visual

[00:17:33.560 – 00:17:36.840] Jadi takkanlah awak nak highlightkan problem beria sangat

[00:17:36.840 – 00:17:37.820] Dia tak sesuai lah

[00:17:37.820 – 00:17:40.140] Jadi that's why untuk sales page visual

[00:17:40.140 – 00:17:42.840] Kita akan highlightkan hook visual

[00:17:43.520 – 00:17:44.040] Solution

[00:17:44.040 – 00:17:46.700] Kita akan letak produk ataupun service kita terus

[00:17:46.700 – 00:17:47.680] Social proof

[00:17:47.680 – 00:17:48.640] Offer CTA

[00:17:48.640 – 00:17:49.180] Dah cukup

[00:17:49.180 – 00:17:51.240] Sales page visual ni paling pendek

[00:17:51.240 – 00:17:52.040] Ada 5 elemen je

[00:17:52.040 – 00:17:54.940] Okay next pula kita tengok pada sales page educate

[00:17:54.940 – 00:17:55.880] Ni panjang sikit lah

[00:17:55.880 – 00:17:59.100] Sebab sales page educate ni minimum kalau ada 9 elemen

[00:17:59.880 – 00:18:01.620] Kenapa kita nak guna sales page educate

[00:18:01.620 – 00:18:03.240] Okay sales page educate ni

[00:18:03.240 – 00:18:05.560] Orang beli sebab

[00:18:05.560 – 00:18:07.820] Solution nampak logik dan unik

[00:18:08.760 – 00:18:09.800] Itu sebab dia

[00:18:09.800 – 00:18:11.080] Contoh macam ni lah

[00:18:11.080 – 00:18:12.460] Kita kena letak hook

[00:18:12.460 – 00:18:13.880] Hook kita kalau yang tadi

[00:18:13.880 – 00:18:14.780] Hook kita visual

[00:18:14.780 – 00:18:17.260] Yang ni pula hook kita adalah educate

[00:18:17.920 – 00:18:19.020] Hook educate

[00:18:19.020 – 00:18:20.760] Lepas tu kita halakan problem

[00:18:20.760 – 00:18:23.360] Kita masukkan killer social proof

[00:18:23.360 – 00:18:24.340] Untuk bagi hype sikit

[00:18:24.340 – 00:18:26.460] Lepas tu kita educate dengan solution kita

[00:18:26.460 – 00:18:30.360] Explain, benefit, social proof, offer dan sebagainya

[00:18:30.360 – 00:18:32.520] So daripada semua ni kita tak ambillah semua

[00:18:32.520 – 00:18:33.900] Boleh je nak ambil semua

[00:18:33.900 – 00:18:35.980] Tapi kalau orang nak buat yang wajib

[00:18:35.980 – 00:18:37.400] Bagi saya 9 ni wajib

[00:18:37.900 – 00:18:38.940] Ok next pula

[00:18:39.600 – 00:18:40.820] Kita ada pula

[00:18:40.820 – 00:18:42.120] Safe page jenis

[00:18:43.020 – 00:18:43.580] Result

[00:18:43.580 – 00:18:44.940] Safe page jenis result ni

[00:18:44.940 – 00:18:46.040] Memang bagi je lah hype result

[00:18:46.620 – 00:18:47.520] Contoh macam ni

[00:18:47.520 – 00:18:50.160] Orang beli sebab result nampak power

[00:18:50.160 – 00:18:50.880] Dan banyak

[00:18:51.760 – 00:18:52.620] Macam ush

[00:18:52.620 – 00:18:53.760] Padunya result-result dia ni

[00:18:53.760 – 00:18:55.720] So contohnya ada 13 element ni

[00:18:55.720 – 00:18:56.960] Kita ambil 8 daripada sini

[00:18:56.960 – 00:18:58.860] Hub kita adalah killer result

[00:18:58.860 – 00:19:00.660] Maksudnya dekat belah atas website tu

[00:19:00.660 – 00:19:02.060] Letak killer result sebagai main

[00:19:02.060 – 00:19:03.440] Lepas tu ada solution

[00:19:03.440 – 00:19:05.040] Ada social proof

[00:19:05.040 – 00:19:05.860] Ha ni kena banyak lah

[00:19:05.860 – 00:19:06.820] So waktu tu kita akan buat

[00:19:06.820 – 00:19:08.520] Result ni berselang seli

[00:19:09.220 – 00:19:10.600] Contohnya bawah solution

[00:19:10.600 – 00:19:11.540] Terus social proof

[00:19:11.540 – 00:19:12.700] Bawah benefit

[00:19:12.700 – 00:19:13.680] Terus social proof lagi

[00:19:13.680 – 00:19:14.880] Ada offer

[00:19:14.880 – 00:19:16.260] Ada CTA kat bawah sekali pun

[00:19:16.260 – 00:19:17.240] Letak social proof juga

[00:19:17.240 – 00:19:17.800] So maksudnya

[00:19:17.800 – 00:19:19.320] Tiga kali tempat kita selipkan

[00:19:20.540 – 00:19:21.460] Social proof

[00:19:21.460 – 00:19:22.980] Dan last sekali adalah

[00:19:22.980 – 00:19:23.880] Sales page offer

[00:19:23.880 – 00:19:25.780] Okay sales page offer ni pula

[00:19:26.440 – 00:19:27.760] Orang beli sebab formal

[00:19:27.760 – 00:19:29.040] Orang beli sebab offer

[00:19:29.040 – 00:19:30.320] Orang beli sebab

[00:19:31.120 – 00:19:31.680] Urgency

[00:19:31.680 – 00:19:33.100] Dia takut fear of missing out

[00:19:33.100 – 00:19:34.160] So caranya

[00:19:34.160 – 00:19:35.560] Dekat hook atas sekali

[00:19:35.560 – 00:19:36.380] Tu kita buat terus

[00:19:37.120 – 00:19:39.000] Offer 100 unit sahaja

[00:19:39.000 – 00:19:40.960] Dapat free gift sekali dengan kotak

[00:19:40.960 – 00:19:41.580] Contohnya

[00:19:41.580 – 00:19:42.920] Dapat some something

[00:19:42.920 – 00:19:44.180] So offer ni biasanya

[00:19:44.180 – 00:19:45.680] Bila kita memang tengah buka offer lah

[00:19:45.680 – 00:19:46.940] Tengah buat launching ke apa ke

[00:19:46.940 – 00:19:48.760] So letak offer atas sekali

[00:19:48.760 – 00:19:49.500] So dah orang tahu

[00:19:49.500 – 00:19:50.840] Offer tu memang tengah live

[00:19:52.640 – 00:19:53.200] Solution

[00:19:53.200 – 00:19:54.260] Benefit

[00:19:54.260 – 00:19:55.040] Social proof

[00:19:55.040 – 00:19:55.740] Offer security

[00:19:55.740 – 00:19:56.760] CTA reminder

[00:19:56.760 – 00:19:59.040] So ini adalah sales page offer

[00:19:59.040 – 00:20:00.100] Maksudnya

[00:20:00.100 – 00:20:01.820] tema dia berkonsepkan offer

[00:20:01.820 – 00:20:04.180] jadi sebenarnya guys, semua sekali

[00:20:04.180 – 00:20:06.220] ada empat, dan keempat

[00:20:06.220 – 00:20:08.240] empat ni, awak kena

[00:20:08.240 – 00:20:09.880] check, business awak sesuai pakai yang mana

[00:20:10.520 – 00:20:12.460] adakah produk awak ni produk visual

[00:20:12.460 – 00:20:13.900] so kalau produk visual

[00:20:13.900 – 00:20:15.620] sesuai pakai visual lah

[00:20:15.620 – 00:20:18.100] adakah awak ni business yang

[00:20:18.100 – 00:20:20.180] kena educate, contoh awak punya produk ni

[00:20:20.180 – 00:20:22.180] orang tak clear tentang ingredient dia

[00:20:22.180 – 00:20:24.320] macam unique lah, solution yang awak tengah buat ni

[00:20:25.180 – 00:20:26.280] contohnya awak jual

[00:20:26.280 – 00:20:27.300] sabun

[00:20:29.140 – 00:20:30.220] Untuk elak enzima

[00:20:30.860 – 00:20:32.040] So, awak kena educate lah

[00:20:32.040 – 00:20:32.700] Bahan sabun tu

[00:20:33.880 – 00:20:35.840] Ataupun, kalau sabun juga, awak boleh pakai result

[00:20:36.600 – 00:20:37.580] Awak boleh pakai offer

[00:20:37.580 – 00:20:39.880] So, that's why, kita kadang-kadang

[00:20:39.880 – 00:20:42.080] Tak sure, sales page mana yang bagi result

[00:20:42.080 – 00:20:43.680] Paling padu, so benda ni kita kena try

[00:20:44.160 – 00:20:45.940] So, bila awak dah faham benda ni, awak tengok

[00:20:45.940 – 00:20:47.880] Nanti bila dalam chapter yang seterusnya

[00:20:47.880 – 00:20:49.580] Bila kita buat dekat Figma kan, nanti kan

[00:20:49.580 – 00:20:51.140] Awak kena faham, macam

[00:20:51.840 – 00:20:53.920] Aku sebenarnya ada banyak cara nak buat sales page

[00:20:53.920 – 00:20:56.260] Sales page mana yang paling padu

[00:20:56.260 – 00:20:58.220] Dan biasanya orang yang buat

[00:20:58.220 – 00:20:59.440] Sales page visual ni guys

[00:20:59.440 – 00:21:01.300] Jaranglah boleh buat educate

[00:21:01.300 – 00:21:03.640] Biasanya takkanlah awak nak educate tentang makanan

[00:21:04.300 – 00:21:06.240] Dapatkan keropok lekor asli

[00:21:07.100 – 00:21:08.160] Ramai orang

[00:21:09.040 – 00:21:10.860] Kecewa bila beli keropok lekor

[00:21:10.860 – 00:21:12.760] Keropok lekor banyak tulang

[00:21:13.860 – 00:21:14.740] Kecewa mak

[00:21:14.740 – 00:21:16.520] Beli keropok lekor mahal-mahhal

[00:21:16.520 – 00:21:17.560] Tahu-tahu hangit

[00:21:17.560 – 00:21:20.540] Takkanlah kita nak educate beria pasal keropok lekor

[00:21:20.540 – 00:21:21.980] Tahu tak sebenarnya

[00:21:21.980 – 00:21:24.620] Keropok lekor sebenarnya dibuat daripada air tangan seorang

[00:21:25.540 – 00:21:26.920] Dah, sudah pening kan situ

[00:21:27.400 – 00:21:28.700] Pakai je sales page visual

[00:21:28.700 – 00:21:30.980] Biar nampak tu orang kumpul lekur, rangup gila

[00:21:30.980 – 00:21:32.700] Kumpul lekur ni guys, sepatut nampak masak

[00:21:32.700 – 00:21:34.600] Sejuk rangup, manis rangup

[00:21:34.600 – 00:21:36.940] Tentulah kan, so boleh kena pula

[00:21:36.940 – 00:21:37.480] Pakai visual

[00:21:38.640 – 00:21:40.880] Ada pula yang tak banyak testimoni

[00:21:40.880 – 00:21:43.040] Oh, saya punya produk tak banyak testimoni lah tuan

[00:21:43.040 – 00:21:45.000] Macam mana ya, so takkan awak nak pakai

[00:21:45.000 – 00:21:46.960] Result, walaupun produk awak

[00:21:46.960 – 00:21:49.120] Dia patutnya pakai result, so bila awak tak ada

[00:21:49.120 – 00:21:50.880] Testimoni, kita akan pakai sales page

[00:21:50.880 – 00:21:52.240] Educate, biasanya lebih convert

[00:21:53.140 – 00:21:53.660] sebab

[00:21:53.660 – 00:21:55.260] tapi kalau awak punya

[00:21:56.380 – 00:21:57.300] produk ni pula

[00:21:57.300 – 00:21:58.860] banyak gila testimoni power power

[00:21:58.860 – 00:21:59.600] pakailah result

[00:21:59.600 – 00:22:01.260] ataupun awak tengah buat offer

[00:22:01.260 – 00:22:02.100] jadi benda ni guys

[00:22:02.100 – 00:22:02.780] kalau tanya saya

[00:22:02.780 – 00:22:04.780] dia susah nak jawab

[00:22:04.780 – 00:22:05.820] mana satu yang sesuai

[00:22:05.820 – 00:22:06.940] kadang-kadang kita kena test juga

[00:22:06.940 – 00:22:08.720] tapi ada setengah bisnes

[00:22:08.720 – 00:22:09.940] bila kita teka pun macam

[00:22:09.940 – 00:22:11.380] aku rasa aku punya yang lebih sesuai

[00:22:11.380 – 00:22:12.020] result ni

[00:22:12.020 – 00:22:12.980] dia ikut niche

[00:22:12.980 – 00:22:13.300] eh

[00:22:13.300 – 00:22:15.120] aku punya result tak loot ni

[00:22:15.120 – 00:22:15.820] orang tak faham

[00:22:15.820 – 00:22:17.260] solution aku ni

[00:22:17.260 – 00:22:19.140] kadang-kadang banyak yang confused

[00:22:19.140 – 00:22:20.180] jadi kita kena educate dulu

[00:22:20.180 – 00:22:21.340] oh kena educate pula

[00:22:21.340 – 00:22:25.680] Contohnya awak jual satu produk ni menggunakan bahan cendawan susu harimau

[00:22:26.560 – 00:22:29.360] Cendawan susu harimau, mungkin kena educate dulu

[00:22:29.920 – 00:22:32.660] Ataupun, oi aku punya produk ni murah, baik aku jual dia offer

[00:22:33.740 – 00:22:35.960] Seringgit je untuk sekian-sekian-sekian

[00:22:35.960 – 00:22:39.340] Sebab awak memang tahu, awak punya USP, killer point awak adalah harga

[00:22:39.340 – 00:22:43.340] So, ini adalah empat jenis sales page

[00:22:43.340 – 00:22:46.420] Mudah-mudahan dengan video kali ni saya dah memberi pencerahan dengan awak

[00:22:46.420 – 00:22:49.180] Sebenarnya banyak gila cara nak buat sales page

[00:22:49.180 – 00:22:51.300] Dan kita boleh buat sales page macam ni

[00:22:51.300 – 00:22:54.880] Kita boleh buat juga sales page yang ni panjang macam ni

[00:22:54.880 – 00:22:56.860] Awak nak buat sampai 13 semua sekali pun

[00:22:56.860 – 00:22:57.880] Terpulang kepada awak

[00:22:57.880 – 00:22:58.600] Macam saya cakap

[00:22:58.600 – 00:23:00.360] Movie 2 jam pun orang tengok

[00:23:00.360 – 00:23:01.160] Yang penting menarik je

[00:23:01.160 – 00:23:02.780] Ataupun awak mungkin

[00:23:02.780 – 00:23:05.220] Saya nak buat yang bersih pendek lah tuan

[00:23:05.220 – 00:23:07.740] Okay awak boleh buat style kipto macam ni

[00:23:07.740 – 00:23:09.800] Pun boleh juga pendek-pendek macam ni

[00:23:09.800 – 00:23:11.700] So point dia saya bukan dah share

[00:23:12.380 – 00:23:14.320] 4 sebenarnya saya dah share 6 kalau pasang

[00:23:14.320 – 00:23:14.720] Betul tak

[00:23:14.720 – 00:23:15.540] Saya ada kipto

[00:23:15.540 – 00:23:16.800] 13 step

[00:23:16.800 – 00:23:18.720] Dengan yang pendek-pendek tadi tu

[00:23:18.720 – 00:23:20.620] Kita buat visual, educate

[00:23:21.720 – 00:23:23.040] Result dan juga offer

[00:23:23.040 – 00:23:24.600] So sebenarnya ada 6 semua sekali

[00:23:24.600 – 00:23:27.220] So tahniah anda dah semakin bijak

[00:23:27.220 – 00:23:29.080] Jumpa dalam video yang seterusnya