Element Sales Page Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:03] Topik yang seterusnya kita akan pergi kepada asas sales page. [00:00:03–00:00:07] Macam mana kita nak tahu apakah elemen-elemen yang ada dalam sales page. [00:00:08–00:00:11] Jadi tanpa buang masa, jom kita mulakan. [semak: uncertain words] [00:00:13–00:00:15] Apakah website ataupun sales page? [00:00:16–00:00:20] First sekali anda kena tahu tiga jenis website yang biasanya memang wajib tahu. [00:00:20–00:00:22] Ada website korporat. [semak: uncertain words] [00:00:22–00:00:26] Korporat ni biasanya macam standard lah website yang dia banyak gambar-gambar. [semak: uncertain words] [00:00:27–00:00:28] Dia macam online business card. [00:00:28–00:00:30] Dia biasanya company service akan buat corporate website [semak: uncertain words] [00:00:30–00:00:33] Company product ni jarang lah dia buat corporate website [semak: uncertain words] [00:00:33–00:00:34] Company product [00:00:35–00:00:36] Biasa terus buat e-commerce [00:00:36–00:00:37] Ataupun sales page [00:00:37–00:00:39] Tapi kalau company service [00:00:39–00:00:41] Dia boleh buat portfolio kat sini [00:00:41–00:00:42] Gambar logo [00:00:42–00:00:43] Mungkin ada form ke [00:00:43–00:00:44] Atau contoh ni [semak: uncertain words] [00:00:44–00:00:47] Next kita ada pula e-commerce [00:00:47–00:00:48] Yang ni pun tadi kita dah tunjukkan [semak: uncertain words] [00:00:48–00:00:49] Example [00:00:49–00:00:51] Dia adalah banyak product dalam satu page [semak: uncertain words] [00:00:51–00:00:52] Macam-macam product lah [00:00:52–00:00:54] Macam tadi [00:00:54–00:00:54] Yang ni [semak: uncertain words] [00:00:54–00:00:56] Ni banyak macam product ada kan [semak: uncertain words] [00:00:56–00:00:56] Jadi [00:00:57–00:00:58] Sekejap [00:00:58–00:00:59] Kita buka depannya [semak: uncertain words] [00:00:59–00:01:03] Macam Shopee, macam Lazada [00:01:03–00:01:04] Macam-macam produk lah dia jual [00:01:04–00:01:05] Kita boleh tengok sini [semak: uncertain words] [00:01:06–00:01:07] Manakala sales page pula [00:01:07–00:01:08] Jenis yang ketiga [00:01:09–00:01:09] Adalah [00:01:11–00:01:14] Yang dia macam scroll berdata sampai bawah [semak: uncertain words] [00:01:14–00:01:15] Dia macam bentuk storytelling [00:01:15–00:01:18] So dia ada satu produk pada satu masa [00:01:19–00:01:19] Contohnya [00:01:19–00:01:21] Contohnya yang ni [00:01:21–00:01:22] Kita punya sales page sendiri [00:01:22–00:01:23] Ini sales page punya style ni [semak: uncertain words] [00:01:23–00:01:27] Dia masuk, dia boleh scroll berdata sampai bawah [semak: uncertain words] [00:01:27–00:01:28] Dia baca-baca-baca [00:01:28–00:01:29] Nak beli-beli, tak nak beli, sudah [semak: uncertain words] [00:01:29–00:01:30] Betul lah [00:01:30–00:01:32] So, ada detail kat situ [semak: uncertain words] [00:01:34–00:01:35] Jadi, apa yang kita nak buat [semak: uncertain words] [00:01:35–00:01:36] Kita [00:01:37–00:01:39] Nak kena tengok sikit lah [00:01:39–00:01:41] Example dia, ni sales page [semak: uncertain words] [00:01:41–00:01:43] Example, dan website ni [semak: uncertain words] [00:01:43–00:01:44] Panjang, scroll daripada atas [00:01:44–00:01:46] Sampai lah ke bawah, sekejap, saya tengok sekejap [semak: uncertain words] [00:01:46–00:01:47] Boleh klik lagi tak [00:01:50–00:01:51] Power tak ada lah, tak wujud lah [semak: uncertain words] [00:01:52–00:01:54] Dia dah malin lah, telah hilang [semak: uncertain words] [00:01:55–00:01:56] Jadi, kalau kita scroll [00:01:56–00:01:59] Daripada atas sampai ke bawah, kita nampak lah website tu panjang [semak: uncertain words] [00:01:59–00:02:01] Siap ada offer, ni tipikal lah [semak: uncertain words] [00:02:01–00:02:04] Dan kenapa kita nak buat sales page [semak: uncertain words] [00:02:04–00:02:05] Sebab sales page ni [00:02:06–00:02:07] Sampai 12% pun ada [semak: number or amount] [00:02:07–00:02:09] Dia punya keberkesanan dia memang [00:02:09–00:02:10] Macam sikit [semak: uncertain words] [00:02:10–00:02:12] Sebab dia fokus [00:02:12–00:02:14] Dia tak distractkan orang [00:02:14–00:02:15] Compare dengan e-commerce [00:02:15–00:02:17] Macam awak masuk ke dalam giant [00:02:17–00:02:18] Tesco, Ion [semak: uncertain words] [00:02:18–00:02:20] Nak beli pampers tu beli roti [semak: uncertain words] [00:02:20–00:02:22] Nak beli milu tu beli aiskrim [00:02:22–00:02:23] Dia terbalik-terbalik pula [00:02:23–00:02:24] Sebab banyak sangat produk [00:02:25–00:02:26] Too many options [00:02:26–00:02:28] Equal too many distractions [semak: uncertain words] [00:02:28–00:02:30] So kawan-kawan orang pening [semak: uncertain words] [00:02:30–00:02:31] Kenapa kan banyak sangat produk ni [semak: uncertain words] [00:02:31–00:02:32] Tak tahu nak beli apa [semak: uncertain words] [00:02:32–00:02:34] Masuk dekat TikTok shop [00:02:34–00:02:35] Nak beli produk A [semak: uncertain words] [00:02:35–00:02:35] Tengok eh [00:02:35–00:02:37] Murah pula review produk ni [00:02:37–00:02:38] Tengok pula yang tu [00:02:38–00:02:39] Baca pula review [00:02:39–00:02:39] Jadi pening [00:02:40–00:02:42] Dia macam terlampau banyak pilihan [00:02:42–00:02:44] Jadi sales page ni dia bagus [semak: uncertain words] [00:02:44–00:02:45] Dia simplify [00:02:46–00:02:47] Zerokan distraction [00:02:47–00:02:49] Dan benchmark sales page yang bagus ni [semak: uncertain words] [00:02:49–00:02:50] Macam tadi saya kata [00:02:50–00:02:52] Dia ada closing rate [00:02:52–00:02:53] Ataupun [00:02:55–00:02:56] Conversion rate [00:02:56–00:02:57] Contohnya macam kedai offline [00:03:01–00:03:02] 100 orang masuk kedai [semak: uncertain words, number or amount] [00:03:03–00:03:05] Daripada 100 orang yang masuk kedai [semak: number or amount] [00:03:05–00:03:06] Walaupun dia tak plan nak beli [00:03:06–00:03:08] Berapa ramai yang betul-betul beli [00:03:08–00:03:09] Ini persoalan yang kita kena fikir [semak: uncertain words] [00:03:09–00:03:12] Contoh daripada 100 orang masuk kedai [semak: number or amount] [00:03:12–00:03:14] Oh yang belinya [00:03:14–00:03:16] 8% je [semak: number or amount] [00:03:16–00:03:17] Itu ibaratnya macam 8% lah [semak: uncertain words, number or amount] [00:03:17–00:03:18] Closing rate [00:03:18–00:03:19] Pertama macam website [00:03:19–00:03:20] Website ni juga adalah [00:03:20–00:03:22] Kedai online kita [00:03:23–00:03:25] Dan closing rate website yang standard [00:03:25–00:03:26] Adalah [00:03:27–00:03:28] Bawah 200 [semak: number or amount] [00:03:29–00:03:30] Eh sorry [00:03:31–00:03:32] Closing rate [00:03:32–00:03:34] website ni, kalau barang bawah 200 [semak: uncertain words, number or amount] [00:03:34–00:03:35] 8% ni sangat achievable [semak: uncertain words, number or amount] [00:03:35–00:03:38] mungkin barang mahal, contohnya barang harga 300 [semak: number or amount] [00:03:38–00:03:40] dia dah drop mungkin 7% [semak: number or amount] [00:03:40–00:03:42] lagi mahal mungkin 6%, lagi mahal [semak: number or amount] [00:03:42–00:03:44] dia macam tu normal eh, sebab [semak: uncertain words] [00:03:44–00:03:45] semakin mahal harga barang [00:03:45–00:03:47] semakin tinggi resistant [00:03:47–00:03:49] customer untuk buat pembelian [00:03:49–00:03:52] so itu adalah asas-asas dia, dan [00:03:52–00:03:54] tadi pun dalam video sebelum ni pun kita dah go through [00:03:54–00:03:56] final e-commerce, kita dah go through [semak: uncertain words] [00:03:56–00:03:57] final teams ni, anda boleh tengok video sebelum ni [semak: uncertain words] [00:03:57–00:04:00] cuma saya lebih kepada nak explain [00:04:00–00:04:01] tentang roughly [00:04:01–00:04:03] Saya nak fahamkan awak tentang [semak: uncertain words] [00:04:04–00:04:05] Apa benda [semak: uncertain words] [00:04:05–00:04:06] Website ni apa [00:04:06–00:04:08] Untuk awak yang betul-betul zero [00:04:09–00:04:11] Untuk kita buat website [semak: uncertain words] [00:04:11–00:04:12] Tak kisahlah kat mana-mana [00:04:12–00:04:14] Kalau kita guna platform onpay ke [00:04:14–00:04:16] Kita guna platform lain ke [00:04:16–00:04:17] Sebab dia banyak [00:04:17–00:04:18] Ada orang guna wordpress [00:04:19–00:04:22] Wordpress ni platform website builder yang bagus juga [semak: uncertain words] [00:04:22–00:04:24] Cuma ada pro and con dia [semak: uncertain words] [00:04:25–00:04:26] Contohnya [00:04:27–00:04:30] Nombor satu kita perlukan domain name [00:04:30–00:04:30] Ataupun alamat rumah [00:04:30–00:04:33] masuk gua, kedai ABC [semak: uncertain words] [00:04:33–00:04:35] yang ni contoh ni. Nombor dua [semak: uncertain words] [00:04:35–00:04:37] kita perlukan tapak rumah. Ibaratnya macam [00:04:37–00:04:39] nak storage kat mana [00:04:39–00:04:41] mestilah ada data center [00:04:41–00:04:42] ataupun ada tempat untuk kita [00:04:42–00:04:45] letakkan gambar video kita [00:04:45–00:04:46] so kita ada hosting [00:04:46–00:04:48] tempat kita menyimpan data-data [00:04:48–00:04:50] website kita. Contohnya Gmart [00:04:50–00:04:52] hosting, hosting ke server free [semak: uncertain words] [00:04:52–00:04:54] banyak lah company company hosting [semak: uncertain words] [00:04:54–00:04:56] dan kita ada design [00:04:56–00:04:58] design ni macam-macam. Kita boleh [00:04:58–00:05:00] desain kat OnPay, Shopeegram, Wix, [semak: uncertain words] [00:05:00–00:05:02] WordPress. Dia panggil website builder [00:05:02–00:05:03] ataupun CMS. [00:05:04–00:05:06] Content Management System. Tempat untuk [00:05:06–00:05:08] uruskan content website. Dia panggil macam interior [00:05:08–00:05:10] design lah. Contoh macam rumah [00:05:10–00:05:12] kita tu, tapak, seketul, [00:05:12–00:05:14] masuk dalam, kosong. Macam [00:05:14–00:05:16] masuk dalam WordPress punya website, kosong. [00:05:16–00:05:18] Masuk dalam OnPay, kosong. Tak ada design. [semak: uncertain words] [00:05:18–00:05:20] So, kita kenalah design dia. That's why [00:05:20–00:05:21] kita pakai builder. [00:05:23–00:05:25] Dan untuk buat builder ni [00:05:25–00:05:27] guys, kita akan menggunakan [00:05:27–00:05:29] on pay, ok, on pay [semak: uncertain words] [00:05:29–00:05:31] dan dalam topik yang [00:05:31–00:05:32] seterusnya, sekejap saya tengok balik [semak: uncertain words] [00:05:32–00:05:34] ok, dalam topik yang seterusnya [semak: uncertain words] [00:05:34–00:05:37] saya akan explain tentang [00:05:37–00:05:39] apakah asas-asas on pay yang awak [00:05:39–00:05:40] perlu faham, cuma kita ada banyak [semak: uncertain words] [00:05:40–00:05:42] option, kalau awak kata, boleh tak [00:05:42–00:05:44] saya tak nak pakai on pay, saya nak pakai [00:05:44–00:05:47] Shopee Go, dulu nombor dia Shopee Gram [00:05:47–00:05:48] Shopee Go pun ada juga [00:05:49–00:05:50] dulu nombor dia Shopee Gram, boleh [semak: uncertain words] [00:05:50–00:05:53] saya pun banyak kali pakai Shopee Go atau Shopee Gram ni [semak: uncertain words] [00:05:53–00:05:54] boleh je, terpulang pada awak [00:05:54–00:05:57] cuma untuk memudahkan tutorial ni, saya tunjuk [00:05:57–00:05:58] Yang saya memang pakai hari-hari [00:05:58–00:06:00] Yang saya memang pakai adalah OnPay lah [00:06:00–00:06:02] So kita boleh pakai Shopee Go [semak: uncertain words] [00:06:02–00:06:04] Ada pula yang pakai apa lah [semak: uncertain words] [00:06:05–00:06:05] Wix kot eh [semak: uncertain words] [00:06:05–00:06:06] Apa lagi? [00:06:07–00:06:09] Ada yang pakai Wix [00:06:09–00:06:11] Ada yang pakai Wordpress [semak: uncertain words] [00:06:11–00:06:12] Cuma Wordpress ni kita kena [00:06:13–00:06:14] Setup dia sikit lah [00:06:14–00:06:15] Kompleks jugalah pakai Wordpress [semak: uncertain words] [00:06:16–00:06:17] Lagi apa lagi eh [semak: uncertain words] [00:06:21–00:06:22] Ha ni Shopify [semak: uncertain words] [00:06:25–00:06:26] Shopify ni paling famous lah [00:06:26–00:06:28] Dalam dunia ni ranking nombor satu lah [semak: uncertain words] [00:06:28–00:06:30] Cuma serabut juga lah [semak: uncertain words] [00:06:30–00:06:31] Nak set up dia bukan senang [00:06:31–00:06:32] Tak ramai orang pakai [00:06:34–00:06:35] Shopify ni [00:06:35–00:06:35] Sebab dia mahal [00:06:35–00:06:37] Isu dia harga sebenarnya [00:06:38–00:06:39] Kalau kita nak bayar [00:06:39–00:06:39] Bulu bulan [semak: uncertain words] [00:06:39–00:06:41] Lepas tu dengan ada fee pula [semak: uncertain words] [00:06:41–00:06:41] Apa semua kan [00:06:41–00:06:42] Jadi pening sikit lah [00:06:42–00:06:43] Jadi biasanya [00:06:43–00:06:45] Kita pakai on pay [00:06:45–00:06:46] So nanti kita akan explain [semak: uncertain words] [00:06:46–00:06:47] Dalam video selanjutnya [00:06:47–00:06:48] Apa itu on pay [00:06:48–00:06:50] Cuma saya nak check balik [00:06:50–00:06:51] Harap-harap awak dah jelas [00:06:51–00:06:52] Tentang website ni [00:06:52–00:06:53] Yang mana website ni [00:06:53–00:06:54] Dia ada sistem je [semak: uncertain words] [00:06:54–00:06:56] Dan ada fungsi drag and drop [00:06:56–00:06:56] Sebenarnya [00:06:56–00:06:57] Contoh macam ni [00:06:57–00:06:58] Tapi ni dalam Shopify gram lah [semak: uncertain words] [00:06:58–00:06:59] Dan kita pun tak pakai [semak: uncertain words] [00:06:59–00:07:00] Nanti saya tunjuk dengan awak [semak: uncertain words] [00:07:00–00:07:01] Macam mana kita pakai [00:07:02–00:07:03] Wordpress [semak: uncertain words] [00:07:03–00:07:03] Eh sorry [00:07:03–00:07:05] Kita pakai Shopeegram sahaja [semak: uncertain words] [00:07:05–00:07:06] Dan bila website kita ni [00:07:06–00:07:07] Dibuat dengan betul [00:07:07–00:07:08] Baru dah dapat result-result macam ni [semak: uncertain words] [00:07:08–00:07:10] Contoh result-result [00:07:10–00:07:10] Student kami [00:07:10–00:07:11] Yang buat [00:07:11–00:07:12] Alhamdulillah [00:07:13–00:07:14] Fassel macam ni [semak: uncertain words] [00:07:14–00:07:14] Contohnya dia [semak: uncertain words] [00:07:14–00:07:15] Macam ni [semak: uncertain words] [00:07:15–00:07:15] Jadi [00:07:15–00:07:17] Benda ni pun sebenarnya [00:07:17–00:07:19] Bergantung kepada [00:07:19–00:07:20] Source of traffic [00:07:20–00:07:22] Conversion mechanism [00:07:22–00:07:23] Demand and supply [00:07:23–00:07:24] Macam ada tiga benda lah [00:07:24–00:07:25] Main peranan [00:07:25–00:07:27] Kalau traffic awak tak padu [00:07:27–00:07:28] Website awak pun nunggu [semak: uncertain words] [00:07:28–00:07:29] Website padu [00:07:29–00:07:30] Traffic padu [semak: uncertain words] [00:07:30–00:07:32] Produk pula tak ada demand [semak: uncertain words] [00:07:32–00:07:32] Produk pula [00:07:32–00:07:34] Tak offer tak seksi [semak: uncertain words] [00:07:34–00:07:35] Produk yang jenis yang [00:07:35–00:07:37] So produk pun kena padu juga [00:07:37–00:07:37] Jadi [00:07:37–00:07:38] Tiga-tiga ni memang peranan [semak: uncertain words] [00:07:38–00:07:39] Kalau produk padu [00:07:39–00:07:40] Traffic tak ada [semak: uncertain words] [00:07:40–00:07:41] Website tak ada [00:07:41–00:07:42] Pun sampah juga [semak: uncertain words] [00:07:42–00:07:43] Baiklah [00:07:43–00:07:44] Bad product [00:07:44–00:07:45] Good marketing [00:07:45–00:07:45] So [00:07:45–00:07:47] Benda ni kena bersih ringan [00:07:47–00:07:48] Okay jadi [semak: uncertain words] [00:07:48–00:07:50] Jom kita tengok dalam chapter yang seterusnya [00:07:50–00:07:51] Cara untuk [00:07:51–00:07:53] Setup website [semak: uncertain words] [00:07:53–00:07:53] On [00:07:53–00:07:54] Pay [semak: uncertain words] [00:07:54–00:07:55] Jumpa dalam video seterusnya [00:07:55–00:07:56] Terima kasih