Element Sales Page
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f91c
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:03.040] Topik yang seterusnya kita akan pergi kepada asas sales page.

[00:00:03.380 – 00:00:07.820] Macam mana kita nak tahu apakah elemen-elemen yang ada dalam sales page.

[00:00:08.020 – 00:00:11.660] Jadi tanpa buang masa, jom kita mulakan.

[00:00:13.360 – 00:00:15.640] Apakah website ataupun sales page?

[00:00:16.180 – 00:00:20.260] First sekali anda kena tahu tiga jenis website yang biasanya memang wajib tahu.

[00:00:20.600 – 00:00:22.040] Ada website korporat.

[00:00:22.480 – 00:00:26.700] Korporat ni biasanya macam standard lah website yang dia banyak gambar-gambar.

[00:00:27.400 – 00:00:28.580] Dia macam online business card.

[00:00:28.580 – 00:00:30.820] Dia biasanya company service akan buat corporate website

[00:00:30.820 – 00:00:33.620] Company product ni jarang lah dia buat corporate website

[00:00:33.620 – 00:00:34.560] Company product

[00:00:35.180 – 00:00:36.560] Biasa terus buat e-commerce

[00:00:36.560 – 00:00:37.660] Ataupun sales page

[00:00:37.660 – 00:00:39.820] Tapi kalau company service

[00:00:39.820 – 00:00:41.720] Dia boleh buat portfolio kat sini

[00:00:41.720 – 00:00:42.680] Gambar logo

[00:00:42.680 – 00:00:43.960] Mungkin ada form ke

[00:00:43.960 – 00:00:44.880] Atau contoh ni

[00:00:44.880 – 00:00:47.020] Next kita ada pula e-commerce

[00:00:47.020 – 00:00:48.560] Yang ni pun tadi kita dah tunjukkan

[00:00:48.560 – 00:00:49.200] Example

[00:00:49.200 – 00:00:51.960] Dia adalah banyak product dalam satu page

[00:00:51.960 – 00:00:52.960] Macam-macam product lah

[00:00:52.960 – 00:00:54.080] Macam tadi

[00:00:54.080 – 00:00:54.540] Yang ni

[00:00:54.540 – 00:00:56.060] Ni banyak macam product ada kan

[00:00:56.060 – 00:00:56.980] Jadi

[00:00:57.800 – 00:00:58.360] Sekejap

[00:00:58.360 – 00:00:59.360] Kita buka depannya

[00:00:59.360 – 00:01:03.020] Macam Shopee, macam Lazada

[00:01:03.020 – 00:01:04.220] Macam-macam produk lah dia jual

[00:01:04.220 – 00:01:05.360] Kita boleh tengok sini

[00:01:06.080 – 00:01:07.480] Manakala sales page pula

[00:01:07.480 – 00:01:08.640] Jenis yang ketiga

[00:01:09.280 – 00:01:09.760] Adalah

[00:01:11.940 – 00:01:14.620] Yang dia macam scroll berdata sampai bawah

[00:01:14.620 – 00:01:15.940] Dia macam bentuk storytelling

[00:01:15.940 – 00:01:18.240] So dia ada satu produk pada satu masa

[00:01:19.340 – 00:01:19.820] Contohnya

[00:01:19.820 – 00:01:21.000] Contohnya yang ni

[00:01:21.000 – 00:01:22.500] Kita punya sales page sendiri

[00:01:22.500 – 00:01:23.900] Ini sales page punya style ni

[00:01:23.900 – 00:01:27.440] Dia masuk, dia boleh scroll berdata sampai bawah

[00:01:27.440 – 00:01:28.260] Dia baca-baca-baca

[00:01:28.260 – 00:01:29.460] Nak beli-beli, tak nak beli, sudah

[00:01:29.460 – 00:01:30.540] Betul lah

[00:01:30.540 – 00:01:32.580] So, ada detail kat situ

[00:01:34.180 – 00:01:35.540] Jadi, apa yang kita nak buat

[00:01:35.540 – 00:01:36.280] Kita

[00:01:37.440 – 00:01:39.340] Nak kena tengok sikit lah

[00:01:39.340 – 00:01:41.020] Example dia, ni sales page

[00:01:41.020 – 00:01:43.220] Example, dan website ni

[00:01:43.220 – 00:01:44.820] Panjang, scroll daripada atas

[00:01:44.820 – 00:01:46.660] Sampai lah ke bawah, sekejap, saya tengok sekejap

[00:01:46.660 – 00:01:47.760] Boleh klik lagi tak

[00:01:50.370 – 00:01:51.990] Power tak ada lah, tak wujud lah

[00:01:52.990 – 00:01:54.670] Dia dah malin lah, telah hilang

[00:01:55.630 – 00:01:56.870] Jadi, kalau kita scroll

[00:01:56.870 – 00:01:59.290] Daripada atas sampai ke bawah, kita nampak lah website tu panjang

[00:01:59.290 – 00:02:01.170] Siap ada offer, ni tipikal lah

[00:02:01.170 – 00:02:04.050] Dan kenapa kita nak buat sales page

[00:02:04.050 – 00:02:05.410] Sebab sales page ni

[00:02:06.210 – 00:02:07.770] Sampai 12% pun ada

[00:02:07.770 – 00:02:09.730] Dia punya keberkesanan dia memang

[00:02:09.730 – 00:02:10.470] Macam sikit

[00:02:10.470 – 00:02:12.690] Sebab dia fokus

[00:02:12.690 – 00:02:14.330] Dia tak distractkan orang

[00:02:14.330 – 00:02:15.690] Compare dengan e-commerce

[00:02:15.690 – 00:02:17.470] Macam awak masuk ke dalam giant

[00:02:17.470 – 00:02:18.750] Tesco, Ion

[00:02:18.750 – 00:02:20.890] Nak beli pampers tu beli roti

[00:02:20.890 – 00:02:22.590] Nak beli milu tu beli aiskrim

[00:02:22.590 – 00:02:23.630] Dia terbalik-terbalik pula

[00:02:23.630 – 00:02:24.470] Sebab banyak sangat produk

[00:02:25.150 – 00:02:26.350] Too many options

[00:02:26.350 – 00:02:28.710] Equal too many distractions

[00:02:28.710 – 00:02:30.170] So kawan-kawan orang pening

[00:02:30.170 – 00:02:31.690] Kenapa kan banyak sangat produk ni

[00:02:31.690 – 00:02:32.410] Tak tahu nak beli apa

[00:02:32.410 – 00:02:34.450] Masuk dekat TikTok shop

[00:02:34.450 – 00:02:35.390] Nak beli produk A

[00:02:35.390 – 00:02:35.870] Tengok eh

[00:02:35.870 – 00:02:37.290] Murah pula review produk ni

[00:02:37.290 – 00:02:38.150] Tengok pula yang tu

[00:02:38.150 – 00:02:39.090] Baca pula review

[00:02:39.090 – 00:02:39.710] Jadi pening

[00:02:40.770 – 00:02:42.590] Dia macam terlampau banyak pilihan

[00:02:42.590 – 00:02:44.630] Jadi sales page ni dia bagus

[00:02:44.630 – 00:02:45.430] Dia simplify

[00:02:46.210 – 00:02:47.130] Zerokan distraction

[00:02:47.130 – 00:02:49.890] Dan benchmark sales page yang bagus ni

[00:02:49.890 – 00:02:50.610] Macam tadi saya kata

[00:02:50.610 – 00:02:52.270] Dia ada closing rate

[00:02:52.270 – 00:02:53.050] Ataupun

[00:02:55.530 – 00:02:56.330] Conversion rate

[00:02:56.330 – 00:02:57.730] Contohnya macam kedai offline

[00:03:01.240 – 00:03:02.480] 100 orang masuk kedai

[00:03:03.140 – 00:03:05.100] Daripada 100 orang yang masuk kedai

[00:03:05.100 – 00:03:06.340] Walaupun dia tak plan nak beli

[00:03:06.340 – 00:03:08.220] Berapa ramai yang betul-betul beli

[00:03:08.220 – 00:03:09.920] Ini persoalan yang kita kena fikir

[00:03:09.920 – 00:03:12.860] Contoh daripada 100 orang masuk kedai

[00:03:12.860 – 00:03:14.260] Oh yang belinya

[00:03:14.260 – 00:03:16.100] 8% je

[00:03:16.100 – 00:03:17.800] Itu ibaratnya macam 8% lah

[00:03:17.800 – 00:03:18.580] Closing rate

[00:03:18.580 – 00:03:19.620] Pertama macam website

[00:03:19.620 – 00:03:20.860] Website ni juga adalah

[00:03:20.860 – 00:03:22.560] Kedai online kita

[00:03:23.600 – 00:03:25.780] Dan closing rate website yang standard

[00:03:25.780 – 00:03:26.640] Adalah

[00:03:27.520 – 00:03:28.460] Bawah 200

[00:03:29.420 – 00:03:30.300] Eh sorry

[00:03:31.380 – 00:03:32.200] Closing rate

[00:03:32.200 – 00:03:34.100] website ni, kalau barang bawah 200

[00:03:34.100 – 00:03:35.800] 8% ni sangat achievable

[00:03:35.800 – 00:03:38.360] mungkin barang mahal, contohnya barang harga 300

[00:03:38.360 – 00:03:40.120] dia dah drop mungkin 7%

[00:03:40.120 – 00:03:42.300] lagi mahal mungkin 6%, lagi mahal

[00:03:42.300 – 00:03:44.000] dia macam tu normal eh, sebab

[00:03:44.000 – 00:03:45.660] semakin mahal harga barang

[00:03:45.660 – 00:03:47.940] semakin tinggi resistant

[00:03:47.940 – 00:03:49.400] customer untuk buat pembelian

[00:03:49.400 – 00:03:52.000] so itu adalah asas-asas dia, dan

[00:03:52.000 – 00:03:54.200] tadi pun dalam video sebelum ni pun kita dah go through

[00:03:54.200 – 00:03:56.000] final e-commerce, kita dah go through

[00:03:56.000 – 00:03:57.940] final teams ni, anda boleh tengok video sebelum ni

[00:03:57.940 – 00:04:00.020] cuma saya lebih kepada nak explain

[00:04:00.020 – 00:04:01.800] tentang roughly

[00:04:01.800 – 00:04:03.460] Saya nak fahamkan awak tentang

[00:04:04.560 – 00:04:05.580] Apa benda

[00:04:05.580 – 00:04:06.960] Website ni apa

[00:04:06.960 – 00:04:08.460] Untuk awak yang betul-betul zero

[00:04:09.780 – 00:04:11.280] Untuk kita buat website

[00:04:11.280 – 00:04:12.760] Tak kisahlah kat mana-mana

[00:04:12.760 – 00:04:14.760] Kalau kita guna platform onpay ke

[00:04:14.760 – 00:04:16.520] Kita guna platform lain ke

[00:04:16.520 – 00:04:17.180] Sebab dia banyak

[00:04:17.180 – 00:04:18.460] Ada orang guna wordpress

[00:04:19.360 – 00:04:22.660] Wordpress ni platform website builder yang bagus juga

[00:04:22.660 – 00:04:24.700] Cuma ada pro and con dia

[00:04:25.700 – 00:04:26.300] Contohnya

[00:04:27.900 – 00:04:30.060] Nombor satu kita perlukan domain name

[00:04:30.060 – 00:04:30.980] Ataupun alamat rumah

[00:04:30.980 – 00:04:33.100] masuk gua, kedai ABC

[00:04:33.100 – 00:04:35.040] yang ni contoh ni. Nombor dua

[00:04:35.040 – 00:04:37.020] kita perlukan tapak rumah. Ibaratnya macam

[00:04:37.020 – 00:04:39.080] nak storage kat mana

[00:04:39.080 – 00:04:41.160] mestilah ada data center

[00:04:41.160 – 00:04:42.680] ataupun ada tempat untuk kita

[00:04:42.680 – 00:04:45.000] letakkan gambar video kita

[00:04:45.000 – 00:04:46.800] so kita ada hosting

[00:04:46.800 – 00:04:48.920] tempat kita menyimpan data-data

[00:04:48.920 – 00:04:50.860] website kita. Contohnya Gmart

[00:04:50.860 – 00:04:52.640] hosting, hosting ke server free

[00:04:52.640 – 00:04:54.680] banyak lah company company hosting

[00:04:54.680 – 00:04:56.500] dan kita ada design

[00:04:56.500 – 00:04:58.700] design ni macam-macam. Kita boleh

[00:04:58.700 – 00:05:00.540] desain kat OnPay, Shopeegram, Wix,

[00:05:00.660 – 00:05:02.840] WordPress. Dia panggil website builder

[00:05:02.840 – 00:05:03.800] ataupun CMS.

[00:05:04.540 – 00:05:06.700] Content Management System. Tempat untuk

[00:05:06.700 – 00:05:08.560] uruskan content website. Dia panggil macam interior

[00:05:08.560 – 00:05:10.780] design lah. Contoh macam rumah

[00:05:10.780 – 00:05:12.460] kita tu, tapak, seketul,

[00:05:12.680 – 00:05:14.600] masuk dalam, kosong. Macam

[00:05:14.600 – 00:05:16.500] masuk dalam WordPress punya website, kosong.

[00:05:16.980 – 00:05:18.760] Masuk dalam OnPay, kosong. Tak ada design.

[00:05:18.940 – 00:05:20.760] So, kita kenalah design dia. That's why

[00:05:20.760 – 00:05:21.460] kita pakai builder.

[00:05:23.060 – 00:05:25.020] Dan untuk buat builder ni

[00:05:25.020 – 00:05:27.180] guys, kita akan menggunakan

[00:05:27.180 – 00:05:29.360] on pay, ok, on pay

[00:05:29.360 – 00:05:31.360] dan dalam topik yang

[00:05:31.360 – 00:05:32.980] seterusnya, sekejap saya tengok balik

[00:05:32.980 – 00:05:34.960] ok, dalam topik yang seterusnya

[00:05:34.960 – 00:05:37.020] saya akan explain tentang

[00:05:37.020 – 00:05:39.060] apakah asas-asas on pay yang awak

[00:05:39.060 – 00:05:40.960] perlu faham, cuma kita ada banyak

[00:05:40.960 – 00:05:42.940] option, kalau awak kata, boleh tak

[00:05:42.940 – 00:05:44.860] saya tak nak pakai on pay, saya nak pakai

[00:05:44.860 – 00:05:47.180] Shopee Go, dulu nombor dia Shopee Gram

[00:05:47.940 – 00:05:48.960] Shopee Go pun ada juga

[00:05:49.520 – 00:05:50.880] dulu nombor dia Shopee Gram, boleh

[00:05:50.880 – 00:05:53.220] saya pun banyak kali pakai Shopee Go atau Shopee Gram ni

[00:05:53.220 – 00:05:54.580] boleh je, terpulang pada awak

[00:05:54.580 – 00:05:57.120] cuma untuk memudahkan tutorial ni, saya tunjuk

[00:05:57.120 – 00:05:58.700] Yang saya memang pakai hari-hari

[00:05:58.700 – 00:06:00.780] Yang saya memang pakai adalah OnPay lah

[00:06:00.780 – 00:06:02.440] So kita boleh pakai Shopee Go

[00:06:02.440 – 00:06:04.040] Ada pula yang pakai apa lah

[00:06:05.020 – 00:06:05.860] Wix kot eh

[00:06:05.860 – 00:06:06.540] Apa lagi?

[00:06:07.580 – 00:06:09.020] Ada yang pakai Wix

[00:06:09.020 – 00:06:11.020] Ada yang pakai Wordpress

[00:06:11.020 – 00:06:12.600] Cuma Wordpress ni kita kena

[00:06:13.140 – 00:06:14.100] Setup dia sikit lah

[00:06:14.100 – 00:06:15.860] Kompleks jugalah pakai Wordpress

[00:06:16.360 – 00:06:17.820] Lagi apa lagi eh

[00:06:21.790 – 00:06:22.870] Ha ni Shopify

[00:06:25.390 – 00:06:26.990] Shopify ni paling famous lah

[00:06:26.990 – 00:06:28.650] Dalam dunia ni ranking nombor satu lah

[00:06:28.650 – 00:06:30.230] Cuma serabut juga lah

[00:06:30.230 – 00:06:31.310] Nak set up dia bukan senang

[00:06:31.810 – 00:06:32.990] Tak ramai orang pakai

[00:06:34.230 – 00:06:35.110] Shopify ni

[00:06:35.110 – 00:06:35.750] Sebab dia mahal

[00:06:35.750 – 00:06:37.390] Isu dia harga sebenarnya

[00:06:38.030 – 00:06:39.110] Kalau kita nak bayar

[00:06:39.110 – 00:06:39.590] Bulu bulan

[00:06:39.590 – 00:06:41.010] Lepas tu dengan ada fee pula

[00:06:41.010 – 00:06:41.590] Apa semua kan

[00:06:41.590 – 00:06:42.410] Jadi pening sikit lah

[00:06:42.410 – 00:06:43.550] Jadi biasanya

[00:06:43.550 – 00:06:45.130] Kita pakai on pay

[00:06:45.130 – 00:06:46.470] So nanti kita akan explain

[00:06:46.470 – 00:06:47.790] Dalam video selanjutnya

[00:06:47.790 – 00:06:48.590] Apa itu on pay

[00:06:48.590 – 00:06:50.010] Cuma saya nak check balik

[00:06:50.010 – 00:06:51.430] Harap-harap awak dah jelas

[00:06:51.430 – 00:06:52.470] Tentang website ni

[00:06:52.470 – 00:06:53.710] Yang mana website ni

[00:06:53.710 – 00:06:54.590] Dia ada sistem je

[00:06:54.590 – 00:06:56.390] Dan ada fungsi drag and drop

[00:06:56.390 – 00:06:56.790] Sebenarnya

[00:06:56.790 – 00:06:57.490] Contoh macam ni

[00:06:57.490 – 00:06:58.690] Tapi ni dalam Shopify gram lah

[00:06:58.690 – 00:06:59.770] Dan kita pun tak pakai

[00:06:59.770 – 00:07:00.930] Nanti saya tunjuk dengan awak

[00:07:00.930 – 00:07:01.870] Macam mana kita pakai

[00:07:02.570 – 00:07:03.210] Wordpress

[00:07:03.210 – 00:07:03.910] Eh sorry

[00:07:03.910 – 00:07:05.170] Kita pakai Shopeegram sahaja

[00:07:05.170 – 00:07:06.650] Dan bila website kita ni

[00:07:06.650 – 00:07:07.430] Dibuat dengan betul

[00:07:07.430 – 00:07:08.870] Baru dah dapat result-result macam ni

[00:07:08.870 – 00:07:10.010] Contoh result-result

[00:07:10.010 – 00:07:10.750] Student kami

[00:07:10.750 – 00:07:11.730] Yang buat

[00:07:11.730 – 00:07:12.490] Alhamdulillah

[00:07:13.190 – 00:07:14.290] Fassel macam ni

[00:07:14.290 – 00:07:14.970] Contohnya dia

[00:07:14.970 – 00:07:15.550] Macam ni

[00:07:15.550 – 00:07:15.930] Jadi

[00:07:15.930 – 00:07:17.970] Benda ni pun sebenarnya

[00:07:17.970 – 00:07:19.230] Bergantung kepada

[00:07:19.230 – 00:07:20.770] Source of traffic

[00:07:20.770 – 00:07:22.070] Conversion mechanism

[00:07:22.070 – 00:07:23.170] Demand and supply

[00:07:23.170 – 00:07:24.690] Macam ada tiga benda lah

[00:07:24.690 – 00:07:25.250] Main peranan

[00:07:25.250 – 00:07:27.150] Kalau traffic awak tak padu

[00:07:27.150 – 00:07:28.350] Website awak pun nunggu

[00:07:28.350 – 00:07:29.890] Website padu

[00:07:29.890 – 00:07:30.850] Traffic padu

[00:07:30.850 – 00:07:32.010] Produk pula tak ada demand

[00:07:32.010 – 00:07:32.890] Produk pula

[00:07:32.890 – 00:07:34.310] Tak offer tak seksi

[00:07:34.310 – 00:07:35.330] Produk yang jenis yang

[00:07:35.330 – 00:07:37.050] So produk pun kena padu juga

[00:07:37.050 – 00:07:37.330] Jadi

[00:07:37.330 – 00:07:38.830] Tiga-tiga ni memang peranan

[00:07:38.830 – 00:07:39.930] Kalau produk padu

[00:07:39.930 – 00:07:40.930] Traffic tak ada

[00:07:40.930 – 00:07:41.450] Website tak ada

[00:07:41.450 – 00:07:42.310] Pun sampah juga

[00:07:42.310 – 00:07:43.310] Baiklah

[00:07:43.310 – 00:07:44.550] Bad product

[00:07:44.550 – 00:07:45.130] Good marketing

[00:07:45.130 – 00:07:45.590] So

[00:07:45.590 – 00:07:47.490] Benda ni kena bersih ringan

[00:07:47.490 – 00:07:48.310] Okay jadi

[00:07:48.310 – 00:07:50.090] Jom kita tengok dalam chapter yang seterusnya

[00:07:50.090 – 00:07:51.450] Cara untuk

[00:07:51.450 – 00:07:53.110] Setup website

[00:07:53.110 – 00:07:53.970] On

[00:07:53.970 – 00:07:54.610] Pay

[00:07:54.610 – 00:07:55.690] Jumpa dalam video seterusnya

[00:07:55.690 – 00:07:56.570] Terima kasih