Magic Number Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f91b Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.000 – 00:00:06.000] Dalam video kali ni kita nak belajar tentang Blueprint Sale 100k Magic Number. [00:00:06.280 – 00:00:07.520] Apakah itu Magic Number? [00:00:07.920 – 00:00:12.740] Dan sebelum kita nak launch website apa semua ni kan, ketahui dululah Magic Number. [00:00:12.900 – 00:00:14.620] So, ini adalah contoh Magic Number. [00:00:15.080 – 00:00:20.820] Dan ini adalah example yang saya ada tunjuk sebenarnya dalam panduan-panduan sebelum ni tapi saya recap baliklah kali ni. [00:00:21.500 – 00:00:25.780] Okay. Biasanya bila orang kata Magic Number, dia akan start daripada sale. [00:00:25.980 – 00:00:29.260] Tapi saya nak tunjuk daripada net profit sampai lah ke sini. [00:00:29.260 – 00:00:33.640] Tapi untuk memudahkan awak, saya duplicate dulu, saya delete dulu yang ni. [00:00:34.000 – 00:00:35.140] Okay, jadi kita buat sama-sama eh. [00:00:35.280 – 00:00:36.240] Okay, saya delete dulu macam ni. [00:00:37.040 – 00:00:38.740] Anggap je lah ini magic number. [00:00:39.180 – 00:00:43.300] Okay, maka soalan pertama yang kita nak kena tanya diri kita adalah [00:00:44.460 – 00:00:46.900] berapa banyak sale yang awak nak kena buat. [00:00:47.240 – 00:00:48.520] Okay, yang ni kita akan isi sama-sama. [00:00:49.240 – 00:00:53.920] Lepas tu berapakah AOV awak punya produk. [00:00:54.260 – 00:00:55.980] AOV adalah average order value. [00:00:56.200 – 00:00:57.860] Satu customer beli average berapa banyak. [00:00:57.860 – 00:00:59.760] Berapa customer sebulan [00:00:59.760 – 00:01:01.760] Berapa customer seminggu [00:01:01.760 – 00:01:03.800] Berapa customer sehari [00:01:05.040 – 00:01:06.380] Contohnya sekarang ni [00:01:07.400 – 00:01:08.280] Alhamdulillah [00:01:08.280 – 00:01:09.840] Abang nak buat sale [00:01:10.900 – 00:01:11.780] Sebanyak [00:01:11.780 – 00:01:14.160] Saya ambil sikit lah eh [00:01:14.160 – 00:01:14.980] RM30,000 [00:01:15.420 – 00:01:17.900] Kita nak buat sale RM30,000 [00:01:17.900 – 00:01:19.140] Jadi [00:01:19.140 – 00:01:21.980] Berapakah average pembelian satu customer [00:01:21.980 – 00:01:23.580] Oh saya punya customer [00:01:23.580 – 00:01:25.500] Biasa beli RM150 tuan [00:01:25.500 – 00:01:27.360] Ini average standard lah [00:01:27.360 – 00:01:29.500] Satu customer biasa beli berapa banyak [00:01:29.500 – 00:01:32.380] So yang ni awak kena tengok daripada data-data sebelum ni lah [00:01:32.380 – 00:01:33.440] Semua kita dah tahu ok [00:01:34.140 – 00:01:35.600] Sale RM30,000 [00:01:35.600 – 00:01:38.080] Biasanya customer dia tak beli sepasang [00:01:38.080 – 00:01:39.020] Dia beli lima pasang [00:01:39.020 – 00:01:40.580] Dia tak beli satu kotak [00:01:40.580 – 00:01:41.640] Dia beli sepuluh kotak [00:01:41.640 – 00:01:42.340] Ni average [00:01:42.340 – 00:01:44.060] So bila awak dah faham [00:01:44.060 – 00:01:45.960] Awak kiralah berapa ringgit [00:01:45.960 – 00:01:46.700] Itulah AOV [00:01:46.700 – 00:01:48.220] Average order value [00:01:48.220 – 00:01:49.760] Satu order biasa berapa [00:01:49.760 – 00:01:51.240] So kita nak tahu monthly [00:01:51.240 – 00:01:53.120] Kita kena buat RM30,000 [00:01:54.520 – 00:01:56.520] Bahagi dengan RM180 [00:01:56.520 – 00:01:57.140] RM50 [00:01:57.140 – 00:01:58.700] Boleh follow saya eh [00:01:58.700 – 00:02:05.080] So kita perlukan 200 customer sebulan [00:02:05.080 – 00:02:11.080] Ok tapi ini sebulan kita nak tahu pula berapa banyak customer yang kita kena ada seminggu [00:02:11.080 – 00:02:13.920] So 200 bahagi dengan 4 minggu [00:02:13.920 – 00:02:16.260] Dapatlah 50 kat sini [00:02:17.820 – 00:02:19.560] Dan ulang sekali lagi [00:02:20.640 – 00:02:22.900] 200 ni eh ambil 200 eh [00:02:22.900 – 00:02:23.600] Jangan ambil 250 [00:02:23.600 – 00:02:26.860] 200 bahagi dengan 30 hari [00:02:26.860 – 00:02:28.880] So kita kena ada 6.6 [00:02:28.880 – 00:02:31.500] Kita genapkan 7 customer sehari [00:02:31.500 – 00:02:33.740] So inilah zikir kita [00:02:33.740 – 00:02:35.640] 7 orang customer sehari [00:02:35.640 – 00:02:37.140] Macam mana nak dapat 7 customer sehari [00:02:38.000 – 00:02:38.760] Tapi [00:02:38.760 – 00:02:40.180] Dia tak habis kat sini [00:02:40.180 – 00:02:42.840] Sebab sale baru sale [00:02:42.840 – 00:02:43.760] Berapa profit [00:02:43.760 – 00:02:46.400] Situ lah datangnya formula yang seterusnya [00:02:46.400 – 00:02:48.520] Sebab dalam formula yang seterusnya ni [00:02:48.520 – 00:02:49.560] Saya nak tunjukkan awak [00:02:49.560 – 00:02:52.800] Apa pula kaitan dengan profit [00:02:52.800 – 00:02:54.120] Jom kita kaitkan dia [00:02:55.880 – 00:02:57.400] So bayangkan [00:02:57.400 – 00:02:59.280] sekarang ni awak nak buat sale [00:02:59.280 – 00:03:00.200] sebanyak [00:03:01.800 – 00:03:03.000] RM30,000 [00:03:03.000 – 00:03:05.100] ok, step pertama yang kita kena tahu [00:03:05.100 – 00:03:06.800] nak buat profit [00:03:06.800 – 00:03:08.040] nak buat se RM30,000 [00:03:08.040 – 00:03:09.840] adalah kita kena tahu [00:03:09.840 – 00:03:11.940] berapa target net profit awak [00:03:12.680 – 00:03:14.720] kalau awak target net profit RM30,000 [00:03:14.720 – 00:03:16.640] tak cukup lah, takkanlah se RM30,000 [00:03:16.640 – 00:03:18.040] net profit RM30,000 kan [00:03:18.040 – 00:03:20.260] so yang ni kita buat dulu tanda soal [00:03:20.260 – 00:03:21.420] kita cuba reverse [00:03:22.440 – 00:03:23.920] berapakah COGS awak [00:03:23.920 – 00:03:25.720] COGS ini adalah [00:03:27.040 – 00:03:30.280] Cost of good soul [00:03:31.100 – 00:03:31.700] Soul [00:03:32.820 – 00:03:35.440] Berapa harga untuk menjual satu produk [00:03:36.120 – 00:03:37.120] Berapa cost [00:03:37.120 – 00:03:39.100] Macam awak jual nasi lemak [00:03:39.100 – 00:03:40.360] Nasi lemak awak harga RM3 [00:03:40.360 – 00:03:42.300] Oh cost saya adalah RM1.50 [00:03:42.300 – 00:03:44.760] So itu adalah RM1.50 COGS [00:03:45.460 – 00:03:46.260] Persoalan dia [00:03:46.260 – 00:03:47.840] Saya bukan nak tahu berapa amount sangat [00:03:47.840 – 00:03:49.360] Saya nak tahu berapa percent [00:03:50.240 – 00:03:51.640] Sebab awak kena tahu benda ni [00:03:51.640 – 00:03:52.960] Jadi kalau awak tak tahu [00:03:52.960 – 00:03:54.420] Boleh kira sendiri lepas ni [00:03:54.420 – 00:03:55.940] Kiralah berapa persen [00:03:55.940 – 00:03:57.500] Okay, kalau saya jual harga RM10 [00:03:58.240 – 00:03:59.920] Saya punya kos dalam [00:04:01.280 – 00:04:01.840] RM4 [00:04:02.420 – 00:04:04.320] So, 40% lah macam tu [00:04:04.320 – 00:04:07.000] Jadi, katakanlah awak jual barang harga RM150 [00:04:07.000 – 00:04:10.160] Oh, saya punya kos biasanya tuan tak larilah dalam [00:04:10.160 – 00:04:11.980] 40% katalah [00:04:11.980 – 00:04:13.520] So, kita buatlah [00:04:13.520 – 00:04:15.340] Okay, kos awak adalah 40% [00:04:16.300 – 00:04:18.780] Jadi, nak tahu untung kasar berapa [00:04:18.780 – 00:04:19.520] Tolakkan lah [00:04:20.100 – 00:04:22.200] RM30,000 tolak dengan kos bahan [00:04:22.200 – 00:04:23.000] 40% [00:04:23.000 – 00:04:23.700] Jom kita try buka [00:04:25.320 – 00:04:30.380] RM30,000 tolak dengan 40 peratus [00:04:30.380 – 00:04:31.680] tekan je button peratus ni [00:04:31.680 – 00:04:34.480] equal RM18,000 [00:04:34.480 – 00:04:36.660] maka kita ada untung bersih kat sini [00:04:36.660 – 00:04:39.960] adalah berbaki RM18,000 [00:04:40.940 – 00:04:42.160] soalan dia pula [00:04:42.160 – 00:04:44.140] berapakah awak punya OPEX [00:04:44.140 – 00:04:45.280] ok OPEX ni apa [00:04:45.280 – 00:04:49.100] OPEX ni adalah operational expenses [00:04:49.100 – 00:04:50.900] ok untuk menjawab soalan ni [00:04:50.900 – 00:04:53.360] saya kena belanja awak satu slide [00:04:53.360 – 00:04:54.580] Yang tak ada kat sini [00:04:55.520 – 00:04:57.000] Saya kena tunjuk satu slide ni [00:04:58.140 – 00:04:59.060] Siapa nak tahu [00:04:59.700 – 00:05:00.840] Cara nak kira opac [00:05:00.840 – 00:05:01.680] Comment no.1 jap [00:05:01.680 – 00:05:02.020] Eh [00:05:02.020 – 00:05:05.100] Ini bukan tiktok live eh [00:05:06.320 – 00:05:08.180] Ok jap saya tunjuk satu panduan [00:05:08.180 – 00:05:10.280] Yang ada saya explain sebelum ni [00:05:10.280 – 00:05:11.600] Dalam The Art of Partnership [00:05:12.120 – 00:05:12.640] NP30 [00:05:13.340 – 00:05:13.860] Yes [00:05:13.860 – 00:05:15.720] Kita nak kira opac ni guys [00:05:15.720 – 00:05:17.180] Kita akan gunakan formula ni [00:05:18.520 – 00:05:19.040] SOSOA [00:05:19.040 – 00:05:19.560] Ni pukau [00:05:19.560 – 00:05:20.780] Woi ni [00:05:21.760 – 00:05:22.640] SOSOA ni adalah [00:05:22.640 – 00:05:24.760] formula untuk mengira OPEX. OPEX ni [00:05:24.760 – 00:05:26.680] apa? OPEX adalah [00:05:26.680 – 00:05:28.380] Operational Expenses [00:05:28.380 – 00:05:30.880] ataupun kos perbelanjaan [00:05:30.880 – 00:05:32.800] bulanan kita. Monthly overhead lah orang kata [00:05:32.800 – 00:05:34.620] Nak kira ni saya [00:05:34.620 – 00:05:36.180] menggariskan enam perkara [00:05:36.180 – 00:05:38.200] tu ada garis? Menggariskan [00:05:38.200 – 00:05:40.540] salary, outsource, office, software [00:05:40.540 – 00:05:42.480] others, ads. Salary maksudnya gaji [00:05:42.480 – 00:05:44.500] staff hutan. Termasuklah kita sendiri [00:05:45.240 – 00:05:46.600] outsource freelancer luar [00:05:46.600 – 00:05:47.400] yang kita tak bayar gaji [00:05:48.060 – 00:05:50.440] mungkin kita minta dia invoice kan. Ataupun [00:05:50.440 – 00:05:52.500] pekerja-pekerja part time yang kita minta [00:05:52.500 – 00:05:54.940] dia bayar invoice ataupun kita bagi upah harian [00:05:54.940 – 00:05:56.720] dia macam boleh kata kontrak [00:05:56.720 – 00:05:57.700] jugalah orang macam ni [00:05:58.440 – 00:06:00.660] ofis ni, ni ofis kita lah standard [00:06:00.660 – 00:06:02.760] software, software, ada apa-apa [00:06:02.760 – 00:06:03.740] kos lain dan iklan [00:06:04.600 – 00:06:06.920] combine semua ni, inilah awak punya [00:06:07.860 – 00:06:08.380] OPEX [00:06:08.380 – 00:06:09.940] Operational Expenses [00:06:09.940 – 00:06:12.360] so bila awak dah kira benda tu betul-betul [00:06:12.360 – 00:06:14.860] awak masukkan lah, ok tuan saya dah kira dah [00:06:14.860 – 00:06:16.800] campur gaji, campur ofis, campur semua [00:06:16.800 – 00:06:18.920] saya RM10,000 kan, ok cantik [00:06:18.920 – 00:06:19.800] masukkan RM10,000 [00:06:20.440 – 00:06:21.040] Maka [00:06:22.280 – 00:06:23.260] 18,000 [00:06:23.260 – 00:06:24.100] Tolak 10,000 [00:06:24.100 – 00:06:24.900] Net profit awak [00:06:24.900 – 00:06:26.260] Dapatlah 8,000 [00:06:27.160 – 00:06:27.760] Macam [00:06:27.760 – 00:06:28.700] Okey ke tak okey [00:06:28.700 – 00:06:30.040] Kalau tak okey [00:06:30.040 – 00:06:30.740] Naikkanlah sale [00:06:30.740 – 00:06:32.320] So awak kena ulang balik kiri [00:06:32.320 – 00:06:33.280] Jadi that's why [00:06:33.280 – 00:06:34.920] Saya lagi suka kira net profit [00:06:34.920 – 00:06:37.300] Sebab sale adalah fantasi [00:06:37.300 – 00:06:39.180] Profit adalah reality [00:06:40.160 – 00:06:41.460] Jadi kita nak profit lah [00:06:41.460 – 00:06:41.920] Began sale [00:06:41.920 – 00:06:44.100] Dan untuk melengkapkan lagi [00:06:44.100 – 00:06:45.140] Funnel ni [00:06:45.140 – 00:06:46.180] Saya nak [00:06:46.180 – 00:06:47.500] Duplicate lagi [00:06:47.500 – 00:06:48.040] Okay [00:06:48.040 – 00:06:50.900] kita nak masukkan pula [00:06:50.900 – 00:06:52.260] kategori website [00:06:52.260 – 00:06:53.160] ni standard [00:06:53.160 – 00:06:55.360] ok, jom kita masukkan website punya barang [00:06:55.360 – 00:06:58.240] ok, persoalan selanjutnya [00:06:59.220 – 00:07:00.900] berapakah kita panggil [00:07:00.900 – 00:07:02.140] CR [00:07:02.140 – 00:07:03.060] ataupun [00:07:04.500 – 00:07:06.920] closing rate website [00:07:09.260 – 00:07:10.720] website awak punya [00:07:10.720 – 00:07:12.180] closing rate biasanya berapa [00:07:12.180 – 00:07:13.900] sebab tu tadi saya dah share [00:07:13.900 – 00:07:14.940] kalau ingat tadi [00:07:14.940 – 00:07:17.860] saya boleh tahu yang standard website [00:07:17.860 – 00:07:18.560] Yang bagus [00:07:18.560 – 00:07:21.240] Closing rate dia dalam sekitar 8 ke 6% [00:07:21.240 – 00:07:23.420] Dan closing rate website ni [00:07:23.420 – 00:07:25.420] Ataupun conversion rate [00:07:25.420 – 00:07:26.420] Website [00:07:26.420 – 00:07:28.600] Dia ada banyak nama lah eh [00:07:28.600 – 00:07:29.240] CR [00:07:29.240 – 00:07:31.540] CR ni closing rate lah [00:07:33.940 – 00:07:36.780] Ada juga yang panggil conversion rate [00:07:36.780 – 00:07:38.940] Dia bahasa yang lebih tepat sebenarnya adalah [00:07:39.720 – 00:07:40.400] Conversion [00:07:40.400 – 00:07:41.580] Macam ni eh [00:07:43.960 – 00:07:45.320] Conversion rate [00:07:45.320 – 00:07:46.800] Website awak berapa [00:07:46.800 – 00:07:48.620] Maksudnya kalau 100 orang masuk [00:07:48.620 – 00:07:50.060] Berapa banyak yang close [00:07:50.060 – 00:07:52.240] Dan untuk menjawab benda ni dengan lebih detail [00:07:52.240 – 00:07:56.100] Saya nak kena buka balik formula harga [00:07:56.100 – 00:07:58.400] Okay, harga ni jadi banyak formula [00:07:58.400 – 00:08:01.060] So, jom kita tengok formula harga [00:08:01.060 – 00:08:04.560] Ada harga murah, closing rate tinggi [00:08:04.560 – 00:08:08.100] Kalau barang mahal pula, closing rate dia rendah [00:08:08.100 – 00:08:10.560] So, benda ni sangat-sangatlah subjektif [00:08:10.560 – 00:08:12.200] That's why benda ni berkait rapat lah [00:08:12.200 – 00:08:14.920] Lagi tinggi harga, lagi susah website kita nak close [00:08:16.560 – 00:08:17.820] Contoh, awak tengok graf ni [00:08:19.230 – 00:08:21.970] berapa lama ambil masa untuk customer close [00:08:21.970 – 00:08:23.290] daripada hari pertama whatsapp [00:08:23.290 – 00:08:23.630] ok [00:08:23.630 – 00:08:25.370] konsep customer whatsapp [00:08:25.370 – 00:08:27.650] sama je dengan konsep customer masuk website [00:08:31.710 – 00:08:34.090] biasanya produk yang harga [00:08:34.090 – 00:08:35.350] RM100 ni [00:08:35.350 – 00:08:37.730] closing rate website boleh dapat [00:08:38.670 – 00:08:39.910] 10% [00:08:39.910 – 00:08:41.590] 12% [00:08:41.590 – 00:08:43.250] mungkin lagi tinggi [00:08:43.250 – 00:08:44.190] 20% pun ada [00:08:44.190 – 00:08:46.770] tapi semakin mahal harga website [00:08:46.770 – 00:08:48.630] kat sini dah semakin lama semakin drop lah [00:08:48.630 – 00:08:50.130] contoh barang harga RM200 [00:08:50.130 – 00:08:52.170] resistance semakin tinggi [00:08:52.170 – 00:08:53.730] customer lagi cuak [00:08:53.730 – 00:08:54.550] lagi berhati-hati [00:08:54.550 – 00:08:55.510] dia takut kena scam [00:08:55.510 – 00:08:56.510] sebab barang mahal kan [00:08:57.070 – 00:08:58.510] so dia akan lebih susah [00:08:58.510 – 00:08:58.990] nak close [00:08:58.990 – 00:09:00.550] biasanya barang mahal [00:09:00.550 – 00:09:01.850] mungkin dah drop jadi 6% [00:09:01.850 – 00:09:03.230] barang lagi mahal lagi [00:09:04.030 – 00:09:05.390] mungkin barang seribu [00:09:05.390 – 00:09:06.570] oh susah nak close kat website [00:09:06.570 – 00:09:09.610] mungkin 3%, 2%, 1% [00:09:09.610 – 00:09:10.570] dan website ni guys [00:09:10.570 – 00:09:11.330] jadi limit dia [00:09:11.330 – 00:09:12.630] dia tak boleh nak close [00:09:12.630 – 00:09:13.770] barang yang terlampau mahal [00:09:13.770 – 00:09:15.430] sebab barang yang terlampau mahal [00:09:15.430 – 00:09:15.990] biasanya [00:09:15.990 – 00:09:17.510] saya cakap atas seribu ni [00:09:18.230 – 00:09:19.670] susah lah website nak close [00:09:19.670 – 00:09:21.470] baik closing guna team sale [00:09:21.470 – 00:09:21.970] lagi laju [00:09:21.970 – 00:09:23.330] sebab bayangkan nak [00:09:23.330 – 00:09:23.870] awak nak beli barang [00:09:23.870 – 00:09:24.530] harga RM800 [00:09:24.530 – 00:09:25.350] harga RM700 [00:09:25.350 – 00:09:26.030] tu pun awak macam [00:09:26.030 – 00:09:26.930] iish [00:09:26.930 – 00:09:27.770] nak bayar tak bayar ni [00:09:27.770 – 00:09:28.370] takkan lah [00:09:28.370 – 00:09:29.510] tanpa apa-apa [00:09:29.510 – 00:09:30.650] engagement dengan manusia [00:09:30.650 – 00:09:31.930] masuk-masuk website [00:09:31.930 – 00:09:32.750] terus bayar [00:09:32.750 – 00:09:33.490] boom RM800 [00:09:33.490 – 00:09:34.230] seram [00:09:34.230 – 00:09:35.270] seram [00:09:35.270 – 00:09:36.750] sebab tu lah ada funnel [00:09:36.750 – 00:09:38.250] sebab tu lah kita buat webinar [00:09:38.250 – 00:09:39.150] ada upsell ke [00:09:39.150 – 00:09:39.850] ada apa ke [00:09:39.850 – 00:09:40.810] so [00:09:40.810 – 00:09:42.010] jom kita sambung balik [00:09:42.010 – 00:09:43.170] jadi awak dah tahu [00:09:43.170 – 00:09:43.830] yang sebenarnya [00:09:43.830 – 00:09:44.570] website ni [00:09:44.570 – 00:09:45.690] paling sweet spot [00:09:45.690 – 00:09:47.090] dia adalah untuk barang [00:09:47.090 – 00:09:48.230] bagi saya lah eh [00:09:49.270 – 00:09:50.170] bawah RM500 [00:09:51.510 – 00:09:52.510] ke bawah [00:09:53.650 – 00:09:55.090] ini paling ok lah [00:09:55.090 – 00:09:56.550] lagi murah lagi bagus lah [00:09:56.550 – 00:09:59.510] dan biasanya average closing rate kita boleh ambil [00:09:59.510 – 00:10:01.350] 8% lah untuk benchmark yang bagus [00:10:01.350 – 00:10:03.510] ada je website yang pergi 12% [00:10:03.510 – 00:10:04.570] 20% pun ada [00:10:04.570 – 00:10:07.490] tapi 8% ni tak tinggi melampau [00:10:07.490 – 00:10:09.610] tak rendah sangat sampai biasa-biasa [00:10:09.610 – 00:10:11.310] so kita letak dekat sini [00:10:11.310 – 00:10:13.210] CR website kita adalah [00:10:13.210 – 00:10:15.790] sebanyak 8% [00:10:17.530 – 00:10:18.850] so katakanlah [00:10:19.530 – 00:10:21.410] awak hanya close 8% je [00:10:21.410 – 00:10:22.870] daripada visitor yang masuk [00:10:22.870 – 00:10:25.410] berapa banyak visitor nak kena masuk dalam website awak [00:10:26.090 – 00:10:27.430] jadi kita dah boleh dah [00:10:27.430 – 00:10:29.050] buat calculation [00:10:29.050 – 00:10:30.690] ok jom kita tengok [00:10:30.690 – 00:10:32.270] cara ni macam mana [00:10:32.270 – 00:10:34.790] ok cara ni tricky sikit tapi saya tunjukkan [00:10:34.790 – 00:10:36.110] saya try dulu tengok jadi ke tak [00:10:37.770 – 00:10:38.970] 7 bahagi [00:10:38.970 – 00:10:40.210] 8% [00:10:40.970 – 00:10:41.570] 87 [00:10:41.570 – 00:10:44.490] 87 darah balik dengan 8% [00:10:44.490 – 00:10:45.370] tak dapat tak jawapan [00:10:45.370 – 00:10:47.630] so jawapan dia simple je [00:10:47.630 – 00:10:49.350] Kita kena buat [00:10:49.350 – 00:10:50.590] Cara dia macam ni [00:10:51.670 – 00:10:52.390] 7 [00:10:52.390 – 00:10:54.730] Kena bahagi [00:10:54.730 – 00:10:56.570] Divide bahagi dengan [00:10:56.570 – 00:10:59.910] 8% [00:10:59.910 – 00:11:01.890] Kita ambil divide [00:11:01.890 – 00:11:03.170] Simbol [00:11:03.170 – 00:11:05.090] Dekat awak top eh eh [00:11:05.090 – 00:11:06.010] Nanti tanya [00:11:06.010 – 00:11:07.810] Bapur, bapur, bapur [00:11:08.930 – 00:11:09.650] Ok [00:11:09.650 – 00:11:11.550] Kita letak divide kat sini [00:11:11.550 – 00:11:13.190] So 7 tu [00:11:13.190 – 00:11:13.930] Dia bahagi [00:11:13.930 – 00:11:15.370] Katalah customer awak kat sini [00:11:15.370 – 00:11:16.490] Ada 15 [00:11:16.490 – 00:11:18.650] kat sini 10% so 15 [00:11:18.650 – 00:11:20.990] bahagi 10% bahagi eh bukan darab [00:11:20.990 – 00:11:22.990] so kalau kita kira kita dapat terus [00:11:22.990 – 00:11:23.950] berapa yang kena ada [00:11:23.950 – 00:11:25.510] kita try sekali lagi [00:11:27.750 – 00:11:28.950] 7 bahagi [00:11:28.950 – 00:11:31.050] 8 peratus [00:11:31.050 – 00:11:33.130] tekan simbol percent [00:11:33.130 – 00:11:34.290] lepas tu tekan je enter [00:11:34.290 – 00:11:36.510] 87.5 [00:11:36.510 – 00:11:39.270] 87.5 [00:11:39.270 – 00:11:41.050] maksudnya separuh tu dia bukan manusia [00:11:42.190 – 00:11:43.010] dia mungkin [00:11:43.010 – 00:11:43.690] anak kepada [00:11:43.690 – 00:11:46.170] So 87 kita try balik [00:11:46.170 – 00:11:46.970] Dapat ke tak dapat [00:11:46.970 – 00:11:47.570] 87 [00:11:47.570 – 00:11:49.930] Darab balik dengan 8% [00:11:49.930 – 00:11:50.610] Dapat tak 7 [00:11:50.610 – 00:11:52.590] 8% [00:11:52.590 – 00:11:53.650] Dapatlah 7% [00:11:53.650 – 00:11:55.070] So kita genapkan lah [00:11:55.070 – 00:11:56.650] Maksudnya orang dia bukan 87 [00:11:56.650 – 00:11:58.670] 88 orang [00:11:58.670 – 00:12:00.030] RM pula [00:12:00.030 – 00:12:01.990] 88 orang [00:12:01.990 – 00:12:02.970] Kena ada dia [00:12:02.970 – 00:12:04.310] Untuk close sebanyak ni [00:12:04.310 – 00:12:05.930] So persoalan dia pula [00:12:05.930 – 00:12:08.730] Macam mana nak dapatkan 88 orang ni [00:12:09.670 – 00:12:11.090] Kita dah reverse lagi [00:12:11.090 – 00:12:12.530] Kita buatlah jambatan dia macam ni [00:12:13.490 – 00:12:17.530] cat, cat, cat, cat, cat, cat, itulah bunyi cincet [00:12:17.530 – 00:12:29.920] so dia turun, dia turun guys, dia turun ke bawah [00:12:31.120 – 00:12:32.600] next pula, kita nak tengok [00:12:33.940 – 00:12:35.820] untuk 88 orang [00:12:37.160 – 00:12:37.680] membeli [00:12:38.460 – 00:12:39.860] berapa banyak orang [00:12:41.860 – 00:12:44.440] berapakah cost untuk seorang ni masuk dalam website [00:12:45.180 – 00:12:46.320] alamak, dah gila lah [00:12:46.320 – 00:12:48.540] berapa cost untuk seorang masuk website [00:12:48.540 – 00:12:51.180] so kita boleh ambil ni copy paste [00:12:51.880 – 00:12:53.120] saya buat spontan [00:12:53.120 – 00:12:54.760] dengan awak sebab awak nampak proses dia [00:12:55.480 – 00:12:57.360] ok kita letak dekat sini [00:12:57.360 – 00:12:59.120] awak boleh buat kotak macam saya juga [00:12:59.120 – 00:13:00.720] so berapakah [00:13:00.720 – 00:13:03.180] daily website [00:13:04.000 – 00:13:04.600] visitor [00:13:04.600 – 00:13:07.140] berapa banyak orang nak kena masuk dalam website kita [00:13:08.180 – 00:13:08.780] 88 [00:13:09.840 – 00:13:10.940] daily customer [00:13:10.940 – 00:13:12.420] daily customer pula salah [00:13:12.420 – 00:13:14.900] ini adalah daily website visitor [00:13:14.900 – 00:13:18.290] ok ini adalah daily [00:13:18.290 – 00:13:21.830] Maksudnya orang yang kena masuk dalam website kita adalah 88 orang [00:13:21.830 – 00:13:24.210] Untuk jadikan 7 orang yang close [00:13:24.210 – 00:13:29.590] Jadi berapakah daily ad spend [00:13:29.590 – 00:13:31.130] Kalau kita run iklan lah [00:13:31.130 – 00:13:35.350] Jadi kebiasaannya cost untuk 1 orang masuk dalam website [00:13:35.350 – 00:13:40.790] Biasanya adalah sekitar RM1 ke RM2 per visitor [00:13:40.790 – 00:13:43.730] Kalau video FYP lagi murah lah [00:13:43.730 – 00:13:45.310] Tapi ni saya ambil paling basic [00:13:45.310 – 00:13:50.210] Jadi untuk 88 orang masuk website [00:13:50.210 – 00:13:51.970] Awak kena darab lah [00:13:51.970 – 00:13:53.370] Katalah kita ambil average RM2 lah [00:13:54.530 – 00:13:55.290] RM2 [00:13:55.290 – 00:13:56.150] Tak murah tak mahal sangat [00:13:56.150 – 00:14:02.750] So equal RM2 darab dengan 88 orang [00:14:04.960 – 00:14:09.660] Equal 176 [00:14:09.660 – 00:14:11.360] RM88 darab 2 [00:14:12.800 – 00:14:13.560] RM176 [00:14:13.560 – 00:14:16.540] Yang kita kena spend [00:14:16.540 – 00:14:18.900] RM176 yang kita kena spend [00:14:18.920 – 00:14:21.100] pen untuk dapatkan orang sebanyak ni [00:14:21.100 – 00:14:22.080] ni kalau kita run iklan lah [00:14:22.080 – 00:14:24.540] sebab tu kami ada sediakan panduan meta ads [00:14:24.540 – 00:14:25.640] yang mana kita akan upload [00:14:26.920 – 00:14:29.080] video untuk run iklan dekat website [00:14:29.080 – 00:14:30.840] jadi soalan [00:14:30.840 – 00:14:31.600] seterusnya pula [00:14:33.560 – 00:14:34.760] berapakah CPP [00:14:35.680 – 00:14:36.760] cost per purchase [00:14:37.620 – 00:14:38.940] sebab kita nak tahu juga [00:14:38.940 – 00:14:40.160] eh berbaloi ke tak berbaloi [00:14:40.820 – 00:14:42.420] so cost per purchase kita [00:14:42.420 – 00:14:44.120] kita boleh bahagikan [00:14:44.120 – 00:14:46.300] katalah kita tengok tadi 7 customer close [00:14:46.300 – 00:14:48.440] bila kita run dengan budget ads [00:14:48.440 – 00:14:50.780] ni adalah ads per day [00:14:50.780 – 00:14:53.180] sehari kita tekan iklan kita [00:14:53.180 – 00:14:54.020] RM176 [00:14:54.020 – 00:14:56.680] kita dapat 88 orang masuk dalam website [00:14:56.680 – 00:14:59.240] sebabkan website kita ni keberkesanan [00:14:59.240 – 00:15:00.720] dia 8% maka [00:15:00.720 – 00:15:03.160] 88 darat 8% 7 orang terbeli [00:15:04.100 – 00:15:05.120] so CPP [00:15:05.120 – 00:15:06.260] kita berapa kita boleh kira [00:15:08.340 – 00:15:09.020] RM176 [00:15:09.020 – 00:15:10.960] kita kena bahagikan dengan [00:15:10.960 – 00:15:12.900] 7 orang yang membeli [00:15:13.580 – 00:15:15.460] kira bahagi 7 orang [00:15:15.460 – 00:15:16.440] 0 [00:15:21.030 – 00:15:22.710] bahagi dengan 7 orang [00:15:23.290 – 00:15:23.850] RM25 [00:15:25.750 – 00:15:27.090] so equal RM [00:15:27.090 – 00:15:28.010] RM25 [00:15:29.210 – 00:15:30.330] per purchase [00:15:30.330 – 00:15:32.370] untuk seorang beli, so macam mana [00:15:32.370 – 00:15:34.170] berbaloi ke tak berbaloi ke [00:15:34.170 – 00:15:36.490] ni tepuk dada, tanya margin profit [00:15:36.490 – 00:15:38.650] masing-masing lah, sebab dia berbeza-beza ikut orang [00:15:38.650 – 00:15:40.310] that's why lah website ni [00:15:40.310 – 00:15:42.030] contoh macam ni, harga RM150 [00:15:42.870 – 00:15:44.410] so kita spend RM25 [00:15:44.410 – 00:15:46.690] untuk satu orang beli, so berapa ROI kita [00:15:46.690 – 00:15:48.290] kita boleh kira dah, kita punya ROI [00:15:48.290 – 00:15:49.010] ataupun ROAS [00:15:49.010 – 00:15:51.250] so kita boleh kira di sini [00:15:52.210 – 00:15:54.330] ok, kita nak kira dia [00:15:55.190 – 00:15:56.470] kita ambil salah kotak [00:15:56.470 – 00:16:01.010] lagi, kita kira last lah [00:16:01.010 – 00:16:03.090] kotak last adalah, dalam facebook [00:16:03.090 – 00:16:05.110] dia panggil ROAS eh, ROAS adalah [00:16:05.110 – 00:16:06.990] return on [00:16:06.990 – 00:16:08.130] ad spend [00:16:08.910 – 00:16:11.090] pulangan modal iklan, pulangan [00:16:11.090 – 00:16:12.930] sale daripada modal iklan, so ada yang berapa [00:16:12.930 – 00:16:15.150] kita tengoklah balik, jawapan dia [00:16:15.150 – 00:16:15.410] adalah [00:16:17.110 – 00:16:18.650] sale bahagi dengan [00:16:19.930 – 00:16:20.530] CPP [00:16:20.530 – 00:16:22.090] So 150 ringgit [00:16:22.090 – 00:16:23.670] Sale kita standard seorang beli 150 [00:16:24.730 – 00:16:25.890] Dibahagikan dengan [00:16:25.890 – 00:16:27.370] 25 ringgit [00:16:27.370 – 00:16:28.130] CPP kita [00:16:28.130 – 00:16:29.870] So bahagian anak M [00:16:29.870 – 00:16:30.910] 25 ringgit [00:16:31.610 – 00:16:32.290] 8 [00:16:34.450 – 00:16:35.130] 6 [00:16:35.130 – 00:16:36.430] Macam 6 [00:16:38.000 – 00:16:39.300] 150 [00:16:39.300 – 00:16:40.880] Bahagi 25 [00:16:40.880 – 00:16:41.580] 6 [00:16:41.580 – 00:16:44.060] So kita punya ruas kita adalah [00:16:44.060 – 00:16:44.820] Ruas [00:16:44.820 – 00:16:46.000] 6 [00:16:46.000 – 00:16:46.920] X [00:16:46.920 – 00:16:47.540] Macam tu [00:16:47.540 – 00:16:48.420] 6 kali ganda [00:16:48.420 – 00:16:49.980] Maksudnya kalau kita spend duit [00:16:49.980 – 00:16:51.000] Kita dapat pulangan balik [00:16:51.000 – 00:16:51.820] 6 kali ganda [00:16:51.820 – 00:16:55.160] Jadi maka selesailah sudah magic number kita [00:16:55.160 – 00:16:57.340] Bukan magic number biasa-biasa guys [00:16:57.340 – 00:16:59.220] Ini magic number daripada atas [00:16:59.220 – 00:17:01.340] Sampailah ke bawah [00:17:01.340 – 00:17:03.620] Jadi dua baris lah macam ni [00:17:03.620 – 00:17:05.980] Pening sikit lah tapi harap-harap faham lah [00:17:05.980 – 00:17:07.420] Jadi kita jom kita recap balik [00:17:08.080 – 00:17:09.320] Kita dah realise [00:17:09.320 – 00:17:11.680] Yang kita boleh dapat pulangan 6 kali ganda [00:17:11.680 – 00:17:13.640] Dalam keadaan kita tekan [00:17:13.640 – 00:17:15.520] Iklan RM175 [00:17:15.520 – 00:17:17.440] Kita dapat 7 orang beli [00:17:17.440 – 00:17:19.140] CPP kita adalah RM25 [00:17:19.140 – 00:17:20.260] Untuk seorang beli [00:17:20.260 – 00:17:50.080] Dan kita kena spend sahaja RM176 lah, kenapa kita nak spend RM176 sebab kalau katalah seorang nak masuk website tu, cost dia adalah RM2 kita panggil CPC, cost per click untuk seorang masuk dalam website RM2 maka spend RM176 dapat RM88 orang dan apabila website kita ni berkesan dibuat dengan cara yang betul yang aku akan belajar dalam video kali ni, should be awak dapat 8% closing rate, so RM88 darat 8%, 7 orang terbeli dan consistent seminggu 50 orang, consistent sebulan adalah 200 orang [00:17:50.080 – 00:17:52.280] Dan 200 orang ni daripada RM150 [00:17:52.280 – 00:17:54.600] Average pembelian dapat RM30,000 [00:17:54.600 – 00:17:56.420] Tolak dengan kos barang [00:17:56.420 – 00:17:57.680] 40% dapat RM18,000 [00:17:57.680 – 00:17:59.840] Tolak dengan kos overhead company dapatlah [00:17:59.840 – 00:18:01.640] RM8,000 [00:18:01.640 – 00:18:03.680] Inilah magic number [00:18:03.680 – 00:18:05.260] Daripada bawah [00:18:06.220 – 00:18:07.300] Sampailah ke atas [00:18:07.300 – 00:18:09.320] Dan antara yang paling penting kat sini adalah [00:18:09.320 – 00:18:09.720] Yang ni [00:18:09.720 – 00:18:11.140] Berapa nak kena spend [00:18:11.140 – 00:18:12.820] Ini antara benda paling penting [00:18:12.820 – 00:18:14.280] Oh nak kena spend banyak tu [00:18:14.280 – 00:18:16.500] Lepas tu nak tahu juga eh berbalai tak berbalai [00:18:16.500 – 00:18:17.860] Ha ni rawas ni berbalai tak [00:18:17.860 – 00:18:19.660] Kalau tak berbalai kita kena [00:18:20.720 – 00:18:21.780] mantapkan lagi lah website [00:18:22.420 – 00:18:24.300] ataupun mungkin kita kena murahkan lagi ni [00:18:24.300 – 00:18:25.540] yang RM2 ni [00:18:26.200 – 00:18:28.180] sebab dia ada variable-variable yang menyebabkan [00:18:28.180 – 00:18:30.200] benda tu jadi mahal, antaranya [00:18:30.200 – 00:18:32.120] adalah RM2 kat sini, antaranya [00:18:32.120 – 00:18:33.860] juga 8% kat sini, ni kalau kita nak [00:18:34.420 – 00:18:35.900] memurahkan lagi kos pembelian [00:18:37.080 – 00:18:38.120] so, ada antaranya [00:18:38.120 – 00:18:40.060] adalah dekat sini juga, dia ada 3 [00:18:40.060 – 00:18:42.040] elemen yang menyebabkan sale awak [00:18:42.040 – 00:18:43.860] naik membadak, mendadak [00:18:43.860 – 00:18:45.860] satu, mungkin kos [00:18:45.860 – 00:18:47.620] per klik awak mahal, CPC [00:18:47.620 – 00:18:48.720] tulis lah [00:18:49.440 – 00:18:51.000] CPC ni nanti bila awak buat iklan [00:18:51.000 – 00:18:52.300] awak akan nampak data tu [00:18:52.300 – 00:18:53.120] CPC [00:18:53.120 – 00:18:54.060] dipanggil [00:18:54.060 – 00:18:55.840] cost per [00:19:00.550 – 00:19:01.070] click [00:19:02.630 – 00:19:03.850] cost per link click kan [00:19:04.810 – 00:19:05.490] CPC kan [00:19:05.490 – 00:19:06.370] cost per link click [00:19:06.370 – 00:19:07.610] dia bukan click biasa [00:19:07.610 – 00:19:08.590] dia adalah click link [00:19:08.590 – 00:19:09.530] click masuk website [00:19:09.530 – 00:19:10.350] so [00:19:10.890 – 00:19:12.370] cost per link click tu [00:19:12.370 – 00:19:13.070] CPC [00:19:16.200 – 00:19:17.680] tu cost per link page pulak [00:19:17.680 – 00:19:18.380] tapi takpelah [00:19:18.380 – 00:19:19.260] itu kita belajar nanti [00:19:19.260 – 00:19:20.880] tapi saya tak nak awak pening kepala [00:19:20.880 – 00:19:22.460] awak fokus sahaja kepada [00:19:23.300 – 00:19:25.240] dapatkan RM2, kalau lagi murah [00:19:25.240 – 00:19:27.340] lagi bagus, lepas tu pastikan bila dah dapat [00:19:27.340 – 00:19:29.160] banyak orang masuk dalam website, website janganlah [00:19:29.160 – 00:19:31.160] hauk pula, dapatlah 5% [00:19:31.160 – 00:19:32.880] tu teruklah, dapatlah [00:19:32.880 – 00:19:35.220] 9, 10, 11 [00:19:35.220 – 00:19:37.320] 12, dan pastikanlah bila orang [00:19:37.320 – 00:19:39.100] masuk beli produk awak, beli sekali [00:19:39.100 – 00:19:41.320] banyak terus, maksudnya kita nak kena packagekan dia [00:19:41.320 – 00:19:43.500] bundlekan dia, barulah [00:19:43.500 – 00:19:45.060] sale kita naik, nampak [00:19:45.060 – 00:19:46.880] so itulah magic number [00:19:46.880 – 00:19:49.260] jadi mudah-mudahan awak dah dapat pencerahan [00:19:49.260 – 00:19:51.320] jadi kita akan terus pergi [00:19:51.320 – 00:19:53.700] Kepada topik yang seterusnya asas sales page [00:19:53.700 – 00:19:54.780] Jumpa dalam video seterusnya