Split Test Hook Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f908 Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.000 – 00:00:05.280] Split Test Hook. Bayangkan awak sekarang ni nak buat hook-hook yang berbeza-beza. [00:00:05.600 – 00:00:08.380] Tadi saya dah share tapi kali ni saya nak go through lebih detail. [00:00:08.600 – 00:00:11.540] Jom kita go through 7 gaya penyampaian. [00:00:11.680 – 00:00:12.480] Ok, tolong bacakan eh. [00:00:12.760 – 00:00:13.540] Saya nak tulis kat sini. [00:00:14.480 – 00:00:16.320] Ok, gaya penyampaian. [00:00:20.790 – 00:00:21.590] Gaya penyampaian. [00:00:22.330 – 00:00:24.530] Nanti kita bagi sekali nota copywriting ni kat bawah. [00:00:24.690 – 00:00:26.810] Eh, boleh eh. Awak boleh download kat bawah untuk example. [00:00:27.350 – 00:00:28.910] Ok, gaya penyampaian nombor 1. Baca. [00:00:28.910 – 00:00:29.970] adalah style [00:00:29.970 – 00:00:30.970] problem [00:00:30.970 – 00:00:32.330] nombor 2 [00:00:32.330 – 00:00:33.290] adalah style [00:00:33.290 – 00:00:34.550] dream [00:00:34.550 – 00:00:35.430] bagi impian [00:00:36.450 – 00:00:37.170] 3 [00:00:37.170 – 00:00:38.330] educate [00:00:38.330 – 00:00:38.850] educate [00:00:38.850 – 00:00:39.770] kita ajar dia [00:00:39.770 – 00:00:40.670] kita start dengan educate [00:00:40.670 – 00:00:41.530] punya angle kat depan [00:00:42.230 – 00:00:42.790] lepas tu [00:00:42.790 – 00:00:44.090] comparison [00:00:44.090 – 00:00:45.730] nombor 5 [00:00:45.730 – 00:00:47.610] result oriented [00:00:48.410 – 00:00:49.130] hasil [00:00:49.130 – 00:00:49.690] testimoni [00:00:50.270 – 00:00:51.150] testimoni ni customer [00:00:51.150 – 00:00:51.710] yang bagilah [00:00:51.710 – 00:00:52.570] result ni mungkin [00:00:52.570 – 00:00:53.830] barang dah siap [00:00:53.830 – 00:00:54.690] tunjukkan bajesi [00:00:54.690 – 00:00:55.510] apa semua tu result [00:00:55.510 – 00:00:56.530] tapi testimoni [00:00:56.530 – 00:00:57.450] adalah feedback client [00:00:58.430 – 00:00:59.110] Testimony [00:00:59.110 – 00:00:59.570] Ok [00:00:59.570 – 00:01:00.230] Ok [00:01:00.230 – 00:01:01.310] 7 [00:01:01.310 – 00:01:02.070] Offer [00:01:02.070 – 00:01:02.890] Ada banyak lagi [00:01:02.890 – 00:01:03.790] Tapi ni yang biasanya [00:01:03.790 – 00:01:04.650] Favorite lah kita buat [00:01:04.650 – 00:01:05.990] So apa yang kita tukar [00:01:05.990 – 00:01:06.610] Sebenarnya adalah [00:01:06.610 – 00:01:08.310] Kita akan tukar kepala [00:01:08.310 – 00:01:09.670] Kepala banah [00:01:09.670 – 00:01:10.750] Kepala atas tu [00:01:10.750 – 00:01:12.070] So pergi dekat [00:01:12.070 – 00:01:13.010] Cik GPT tadi tu [00:01:13.010 – 00:01:14.490] Kita beritahu dekat dia [00:01:16.660 – 00:01:17.340] Tolong [00:01:18.080 – 00:01:18.760] Tukar [00:01:20.900 – 00:01:21.580] Situation [00:01:24.080 – 00:01:24.760] Ikut [00:01:24.760 – 00:01:25.880] Gaya [00:01:27.400 – 00:01:28.080] Penyampaian [00:01:28.080 – 00:01:29.000] Yang [00:01:29.000 – 00:01:30.460] Berbeza [00:01:32.140 – 00:01:34.080] Saya paste kat sini [00:01:34.080 – 00:01:36.920] Bagi saya [00:01:36.920 – 00:01:38.340] Ayat [00:01:38.340 – 00:01:39.960] Untuk [00:01:39.960 – 00:01:41.040] Situasi [00:01:41.040 – 00:01:43.280] Sahaja [00:01:43.280 – 00:01:46.500] Sebab saya nak [00:01:46.500 – 00:01:47.260] Split [00:01:49.410 – 00:01:51.610] Test sebagai [00:01:51.610 – 00:01:54.010] Hub iklan [00:01:54.010 – 00:01:56.030] Di Facebook [00:01:56.030 – 00:01:58.710] Saya letaklah ayat ni [00:01:58.710 – 00:02:00.350] Kita bagi dia [00:02:00.350 – 00:02:01.650] So, awak boleh copy ni [00:02:01.650 – 00:02:02.690] Saya masukkan dalam nota ni [00:02:02.690 – 00:02:05.150] Ini yang kita share dekat [00:02:05.150 – 00:02:06.210] Kita send dekat [00:02:06.210 – 00:02:07.210] ChatGPT lah [00:02:08.450 – 00:02:09.610] So, boleh buat [00:02:09.610 – 00:02:10.970] Ni saya warnakan dia warna [00:02:11.730 – 00:02:12.290] Merah [00:02:15.200 – 00:02:16.880] So, kita pun send [00:02:16.880 – 00:02:17.520] Benah lah ni [00:02:17.520 – 00:02:18.760] Kita tengok apa yang berlaku [00:02:18.760 – 00:02:19.520] Dengan ChatGPT [00:02:19.520 – 00:02:20.200] Adakah ada faham [00:02:21.600 – 00:02:23.000] Sebab tu copywriting ni [00:02:23.000 – 00:02:24.840] Akan nombor satu sekali pupus [00:02:24.840 – 00:02:26.000] Ghost writer [00:02:26.000 – 00:02:26.620] Banyak lah [00:02:26.620 – 00:02:28.040] Cuma kita kena jadi [00:02:28.040 – 00:02:29.120] Auditor kepada [00:02:31.020 – 00:02:31.580] ChatGPT [00:02:31.580 – 00:02:32.320] Haa ni [00:02:32.320 – 00:02:32.860] Nampak [00:02:32.860 – 00:02:34.140] Dia dah tukar guys [00:02:34.140 – 00:02:35.120] Dia dah tukar [00:02:36.060 – 00:02:37.500] Bayangkan anak boleh tidur lainnya [00:02:37.500 – 00:02:38.540] Tanpa garu kulit lagi [00:02:38.540 – 00:02:39.880] Kulit lembut licen [00:02:39.880 – 00:02:40.420] Bebas ruam [00:02:40.420 – 00:02:41.680] Tak perlu risau bila berpeluh [00:02:41.680 – 00:02:43.300] Impian setiap mak ayah [00:02:43.300 – 00:02:44.640] Tengok kulit anak sihat [00:02:44.640 – 00:02:45.260] Dan tak sensitive [00:02:45.880 – 00:02:46.420] So [00:02:46.420 – 00:02:48.120] Oh jadi siap buat colour [00:02:48.120 – 00:02:48.820] Bagus [00:02:48.820 – 00:02:50.880] So ini adalah contoh-contoh [00:02:50.880 – 00:02:51.420] Hood ayat [00:02:51.420 – 00:02:53.180] Sebab ayat dekat iklan Facebook ni [00:02:53.180 – 00:02:54.760] Dia tak panjang sangat [00:02:56.020 – 00:02:57.100] Kalau problem [00:02:57.100 – 00:02:58.000] Kita buatlah macam ni [00:02:58.000 – 00:02:59.280] Dah tukar macam-macam sabun [00:02:59.280 – 00:03:00.160] Tapi orang masih naik [00:03:00.160 – 00:03:01.220] Setiap malam anak menangis [00:03:01.220 – 00:03:01.740] Sebab gatal [00:03:03.140 – 00:03:03.700] Bayangkan [00:03:03.700 – 00:03:04.900] Dia dekat mana ni guys [00:03:04.900 – 00:03:05.960] Saya recap balik [00:03:05.960 – 00:03:07.060] Dia dekat belah atas ni tau [00:03:07.060 – 00:03:07.760] Situation ni [00:03:07.760 – 00:03:08.900] Atas kali ni [00:03:08.900 – 00:03:10.060] Sebab ni kita tukar [00:03:10.060 – 00:03:10.600] Bawah sama [00:03:11.280 – 00:03:12.520] Bawah sama je contoh [00:03:12.520 – 00:03:14.460] Saya ambil copywriting sebelum ni [00:03:15.100 – 00:03:16.520] Anak asyik garu gatal [00:03:16.520 – 00:03:17.940] Saya copy copywriting ni [00:03:19.540 – 00:03:20.540] Copy [00:03:20.540 – 00:03:22.760] Sebab tu saya buat line sikit lah [00:03:23.500 – 00:03:24.920] Takut awak confuse [00:03:24.920 – 00:03:28.300] Kita copy copywriting ni [00:03:29.660 – 00:03:31.020] Insert satu lagi line [00:03:32.040 – 00:03:33.600] Kita paste dia kat sini [00:03:33.600 – 00:03:34.780] Kita tukar kepala je [00:03:34.780 – 00:03:35.720] Ini [00:03:35.720 – 00:03:36.860] Okay [00:03:38.970 – 00:03:40.530] Contoh satu [00:03:43.090 – 00:03:44.470] Kita tukar kepala dia [00:03:46.030 – 00:03:46.890] Mana tadi? [00:03:47.150 – 00:03:47.970] Kepala dia kat sini [00:03:47.970 – 00:03:48.850] Okay kita ambil [00:03:50.870 – 00:03:51.510] Impian [00:03:51.510 – 00:03:52.250] Ambil ni lah [00:03:52.250 – 00:03:52.810] Impian [00:03:52.810 – 00:03:54.050] Dah halalang dream lah [00:03:54.050 – 00:03:55.530] Saya guna yang paling terimpian sekalilah [00:03:55.530 – 00:03:57.130] Paling senang [00:03:58.390 – 00:03:59.350] Buat ni [00:03:59.350 – 00:04:02.030] Buat buang [00:04:03.410 – 00:04:04.330] Okay [00:04:08.220 – 00:04:09.420] Ramai cuba buat sapu [00:04:09.420 – 00:04:10.480] Mula lega lepas tu datang balik [00:04:10.480 – 00:04:11.140] Ni pun dah boleh [00:04:11.140 – 00:04:13.020] Cuma apa yang awak hilang kat sini [00:04:13.020 – 00:04:13.620] Sebenarnya adalah [00:04:13.620 – 00:04:14.380] Asia Jerit [00:04:14.980 – 00:04:16.340] Asia Jerit ni guys [00:04:16.340 – 00:04:18.080] Kita panggil sebagai [00:04:23.440 – 00:04:24.000] Jambatan [00:04:24.740 – 00:04:25.300] Ataupun [00:04:26.220 – 00:04:26.780] Bridging [00:04:28.060 – 00:04:28.620] Copywriting [00:04:29.860 – 00:04:31.560] Dia macam menggabungkan tau [00:04:31.560 – 00:04:32.140] Contoh lah [00:04:32.140 – 00:04:33.120] Antara atas dengan bawah ni [00:04:33.120 – 00:04:33.660] Kadang masuk [00:04:33.660 – 00:04:34.280] Kadang tak masuk [00:04:34.280 – 00:04:35.980] Impian setiap mak ayah [00:04:35.980 – 00:04:38.200] Tengok kulit anak sihat dan tak sensitif [00:04:38.200 – 00:04:39.580] Ramai cuba buat sapu [00:04:39.580 – 00:04:40.240] mula-mula lega [00:04:40.240 – 00:04:41.200] ok juga sebenarnya kan [00:04:41.800 – 00:04:42.760] takde lah teruk sangat [00:04:42.760 – 00:04:43.600] tapi dia macam [00:04:43.600 – 00:04:44.500] ada setengah jadi [00:04:44.500 – 00:04:45.180] setengah tak jadi [00:04:46.240 – 00:04:47.200] jadi dia macam ada [00:04:47.200 – 00:04:48.280] lubang gap sikit [00:04:48.280 – 00:04:49.540] jadi exaggerate ni lah [00:04:49.540 – 00:04:50.640] yang awak nak kena [00:04:50.640 – 00:04:51.340] combine kan dia [00:04:51.340 – 00:04:52.000] awak buat lah [00:04:52.000 – 00:04:53.400] contohnya exaggerate [00:04:54.940 – 00:04:55.980] awak sambungkan [00:04:55.980 – 00:04:57.020] macam mana nak sambungkan dia [00:04:58.640 – 00:04:59.860] dulu tak macam ni [00:04:59.860 – 00:05:00.480] ok [00:05:00.480 – 00:05:01.660] dulu tak macam ni [00:05:02.680 – 00:05:03.720] macam ni sebenarnya [00:05:03.720 – 00:05:05.820] dulu tak macam ni [00:05:11.360 – 00:05:12.500] tak kita nak combine kan [00:05:12.500 – 00:05:13.120] nubat sapu ni [00:05:13.120 – 00:05:14.880] Dulu tak macam ni [00:05:14.880 – 00:05:16.920] Dah try macam-macam ubat [00:05:18.160 – 00:05:18.880] Macam [00:05:19.820 – 00:05:21.160] Macam ubat [00:05:23.180 – 00:05:23.980] Sebab tu [00:05:23.980 – 00:05:25.060] Ini ubah sikit lah [00:05:25.900 – 00:05:26.620] Try [00:05:27.540 – 00:05:29.000] Guna ubat sapu [00:05:30.500 – 00:05:31.220] Dah [00:05:32.280 – 00:05:33.180] Combine lah [00:05:33.180 – 00:05:34.520] So katalah kita [00:05:34.520 – 00:05:36.460] Alihkan ni ke atas [00:05:37.380 – 00:05:38.980] Kita try baca [00:05:38.980 – 00:05:40.740] Impian setiap mak ayah [00:05:40.740 – 00:05:42.440] Tengok kulit anak sihat [00:05:42.440 – 00:05:43.260] Dan tak sensitif [00:05:43.260 – 00:05:44.200] Dulu tak macam ni [00:05:44.200 – 00:05:45.420] Dah try macam-macam ubat [00:05:45.420 – 00:05:47.020] Try guna ubat sapu [00:05:47.020 – 00:05:47.600] Mula-mula lega [00:05:47.600 – 00:05:48.200] Tapi tak balik [00:05:48.200 – 00:05:48.840] Sebenarnya [00:05:48.840 – 00:05:49.320] Nampak [00:05:49.320 – 00:05:50.740] So dia telah [00:05:50.740 – 00:05:52.100] Bergabung dengan smooth [00:05:52.100 – 00:05:52.940] Sebab tu [00:05:52.940 – 00:05:53.660] Exagerate ni [00:05:53.660 – 00:05:54.200] Dia adalah [00:05:54.200 – 00:05:54.960] Jambatan [00:05:54.960 – 00:05:55.460] Bridge [00:05:55.460 – 00:05:56.600] Bridge [00:05:57.340 – 00:05:58.420] London bring [00:05:58.420 – 00:05:58.760] Eish [00:05:58.760 – 00:05:59.460] Macam ni [00:05:59.460 – 00:05:59.700] Bridge [00:05:59.700 – 00:06:00.100] Macam ni [00:06:00.100 – 00:06:00.660] Okay [00:06:01.840 – 00:06:03.160] So selesai [00:06:03.160 – 00:06:04.560] Jadi awak gunakanlah [00:06:04.560 – 00:06:04.800] Tengok [00:06:04.800 – 00:06:05.360] Educate [00:06:05.360 – 00:06:06.320] Ramai tak tahu [00:06:06.320 – 00:06:07.080] Kulit sensitif [00:06:07.080 – 00:06:08.140] Perlukan kelembapan [00:06:08.140 – 00:06:08.680] Semula jadi [00:06:08.680 – 00:06:10.220] Vitamin E [00:06:10.220 – 00:06:11.060] Dalam minyak zaitun [00:06:11.060 – 00:06:12.820] Bantu kurangkan keradangan dan gatal [00:06:12.820 – 00:06:14.760] Tu adalah dia punya hook atas dia [00:06:14.760 – 00:06:15.700] Comparison [00:06:15.700 – 00:06:17.700] Sabun biasa penuh bahan kimia [00:06:17.700 – 00:06:18.820] Buat kulit kering [00:06:18.820 – 00:06:20.260] Berbeza dengan sabun zaitun [00:06:20.260 – 00:06:21.560] Tapi ni panjang sangat [00:06:21.560 – 00:06:22.940] Panjang sangat eh [00:06:22.940 – 00:06:23.920] Kita ajar dia sikit [00:06:23.920 – 00:06:25.160] Tak pendek-pendek sikit [00:06:25.160 – 00:06:26.900] Cuba try [00:06:26.900 – 00:06:28.160] Buat copywriting tu [00:06:28.160 – 00:06:29.220] Ringkat dan padas [00:06:29.220 – 00:06:30.360] Padas pula lah [00:06:30.360 – 00:06:31.480] Padat [00:06:31.480 – 00:06:32.480] Kalau boleh [00:06:32.480 – 00:06:34.400] Kurang daripada tujuh patah perkataan [00:06:34.400 – 00:06:35.700] Ayat [00:06:35.700 – 00:06:36.440] Sempoi [00:06:36.440 – 00:06:37.040] Santai [00:06:37.040 – 00:06:37.780] Tapi sampai [00:06:37.780 – 00:06:39.360] Macam bahasa Melayu [00:06:39.360 – 00:06:40.180] Mix and mash [00:06:40.180 – 00:06:41.000] Bahasa Melayu [00:06:41.000 – 00:06:41.560] Bahasa Inggeris [00:06:41.560 – 00:06:42.380] So that it impactful [00:06:42.380 – 00:06:43.780] Ikut perkataan [00:06:43.780 – 00:06:44.680] Masyarakat Malaysia [00:06:44.680 – 00:06:45.520] Yang [00:06:45.520 – 00:06:46.260] Mak ayah [00:06:46.260 – 00:06:47.420] Berumur 30 tahun [00:06:47.420 – 00:06:48.300] Punya perbolan [00:06:53.140 – 00:06:54.640] Kadang-kadang dia bagi [00:06:54.640 – 00:06:55.660] Yang skema batu pula [00:06:55.660 – 00:06:56.900] Itu pun tak nak [00:06:56.900 – 00:06:57.200] Macam tu [00:06:57.200 – 00:06:58.380] Perbolan [00:06:58.380 – 00:06:59.180] Perbolan [00:06:59.180 – 00:06:59.540] Ha [00:07:04.900 – 00:07:05.500] Bayang [00:07:05.500 – 00:07:06.160] Bayang [00:07:07.000 – 00:07:07.600] Bayang [00:07:07.600 – 00:07:08.860] Bengong betul lah [00:07:08.860 – 00:07:09.600] Bayang tak dia bagi [00:07:09.600 – 00:07:11.000] Bayang kulit anak pun [00:07:11.000 – 00:07:11.560] Dah tak keluar [00:07:11.560 – 00:07:12.340] Dah arwah [00:07:12.340 – 00:07:13.080] Rupanya anak tu [00:07:14.620 – 00:07:15.840] Tak perlu risau [00:07:15.840 – 00:07:16.500] Gatil lagi [00:07:16.500 – 00:07:18.520] Dia dah mengapu lah sikit [00:07:18.520 – 00:07:20.960] Sabun biasa buat kulit makin kering [00:07:20.960 – 00:07:22.720] Enzima pelukang kelembapan [00:07:23.460 – 00:07:24.900] Ok lah, ada yang ok ada tak [00:07:24.900 – 00:07:26.960] Sabun pharmacy, lega sekejap je [00:07:29.100 – 00:07:30.040] Yang ni padu [00:07:32.240 – 00:07:33.120] Kering mahal [00:07:33.120 – 00:07:34.140] Tapi kata datang balik [00:07:34.140 – 00:07:35.840] Beza guna sabun syria [00:07:35.840 – 00:07:37.420] Rasa macam tangan berperang [00:07:42.580 – 00:07:44.460] Dulu nangis malam, sekarang tidur lainnya [00:07:44.460 – 00:07:47.020] Padu, padu [00:07:51.340 – 00:07:53.080] Suami yang garu-garu malam-malam ni [00:07:53.080 – 00:07:54.600] Dulu ruang tarut [00:07:54.600 – 00:07:55.420] Sekarang smooth [00:07:57.040 – 00:07:58.320] Sekarang smooth [00:07:59.220 – 00:07:59.860] Menarik [00:07:59.860 – 00:08:01.960] Tak sangka cepat lega [00:08:01.960 – 00:08:03.960] General sangat pula dah [00:08:06.100 – 00:08:07.360] Mak kata guna eh [00:08:07.360 – 00:08:08.460] 3 sabun 99 [00:08:08.460 – 00:08:09.320] Free delivery [00:08:10.560 – 00:08:11.740] Beli satu free [00:08:11.740 – 00:08:13.560] Sebab tu bila dia pendek sangat [00:08:13.560 – 00:08:14.460] Dia kadang tak sampai [00:08:14.460 – 00:08:15.780] Tengok yang panjang ni [00:08:16.880 – 00:08:18.260] Adalah sabun zaituna [00:08:18.260 – 00:08:20.520] Ini tak ada langsung [00:08:20.520 – 00:08:21.660] point I ni kata [00:08:21.660 – 00:08:22.140] baru [00:08:22.140 – 00:08:22.820] so dia [00:08:22.820 – 00:08:24.100] dia di antara [00:08:24.100 – 00:08:24.700] tengah-tengah [00:08:25.120 – 00:08:26.240] yang ni agak panjang [00:08:26.240 – 00:08:27.620] yang ni terlampau pendek [00:08:27.620 – 00:08:27.880] ok [00:08:27.880 – 00:08:28.480] so [00:08:28.480 – 00:08:29.980] bila awak dah faham [00:08:29.980 – 00:08:30.980] gunakan Cik GVT [00:08:30.980 – 00:08:31.820] gunakan [00:08:31.820 – 00:08:33.620] nota-nota yang kita dah bagi ni [00:08:33.620 – 00:08:34.700] dan pastikan [00:08:34.700 – 00:08:35.260] awak [00:08:35.260 – 00:08:35.860] clear [00:08:35.860 – 00:08:37.400] yang gaya penyampaian ni [00:08:37.400 – 00:08:37.940] ada tujuh [00:08:37.940 – 00:08:39.060] awak boleh try and error [00:08:39.060 – 00:08:40.140] kalau iklan awak tak ok [00:08:40.140 – 00:08:41.880] takut sebenarnya luaran iklan kita [00:08:41.880 – 00:08:42.540] yang sangkut [00:08:42.540 – 00:08:43.880] so sebab tu lah [00:08:43.880 – 00:08:45.460] dalaman ni sama tau [00:08:45.460 – 00:08:46.400] dalaman iklan [00:08:46.400 – 00:08:47.280] kita tak tukar sangat [00:08:47.280 – 00:08:48.000] yang dalam-dalam ni [00:08:48.000 – 00:08:49.060] once dah dapat yang dah proven [00:08:49.060 – 00:08:49.960] boleh guna banyak kali [00:08:49.960 – 00:08:52.120] Biasanya belah situation ni yang kita tukar [00:08:52.120 – 00:08:54.020] By time situation ni kita tukar [00:08:54.020 – 00:08:54.860] Setiap hari [00:08:56.220 – 00:08:58.100] Ejajar rate apa semua yang berada dalam ni [00:08:58.100 – 00:08:59.960] Kita tukar mungkin setiap minggu [00:08:59.960 – 00:09:01.660] Ataupun setiap bulan. Maksudnya jarang sikit lah [00:09:01.660 – 00:09:03.160] Kita setiap tukar tapi tak kerap sangat [00:09:03.160 – 00:09:05.900] Okay so itu sahaja. Jumpa dalam video yang seterusnya [00:09:05.900 – 00:09:06.600] Zas