Benchmark Winning Ads Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:07] Formula Winning Ads untuk Benchmark Winning Ads. Apakah Benchmark-Benchmark iklan-iklan power ni? Jom kita go through kat sini. [00:00:08–00:00:20] Cuma untuk kali ni saya nak minta video editor tolong besar kan. Buat saya kecil. Besar kan ni sebab saya nak zoom dia. Buat saya kecil belah kiri je. Sebab saya nak terus fokus kepada gambar ni. [semak: uncertain words] [00:00:20–00:00:22] ok, yang pertama sekali adalah [semak: uncertain words] [00:00:23–00:00:24] benchmark iklan WhatsApp [semak: uncertain words] [00:00:24–00:00:26] ok, boleh tengok dekat belah [00:00:26–00:00:29] kiri atas ni, saya kena duduk sebelah ni [00:00:29–00:00:31] ok, tengok [00:00:31–00:00:32] dekat belah kiri atas ni, jadi [00:00:32–00:00:35] hmm, benchmark iklan WhatsApp [semak: uncertain words] [00:00:35–00:00:37] ni guys, kita ada satu benda yang dipanggil sebagai [00:00:37–00:00:39] CPM, CPM [00:00:39–00:00:41] ini adalah apa? harga iklan [semak: uncertain words] [00:00:41–00:00:43] harga iklan, tak apa, awak fahamkan [00:00:43–00:00:45] je dulu, nanti saya akan explain [00:00:45–00:00:47] lebih detail, ok, CPM [semak: uncertain words] [00:00:47–00:00:48] adalah harga iklan [00:00:48–00:00:50] Kita ikut seribu [00:00:51–00:00:52] Seribu orang tengok berapa harga dia [00:00:52–00:00:53] Haa tu [00:00:53–00:00:55] Dan kebiasaannya [00:00:55–00:00:56] Harga iklan yang normal [00:00:56–00:00:58] Adalah sepuluh ringgit [00:00:58–00:01:00] Maksudnya [00:01:00–00:01:02] Kalau kita bayar sepuluh ringgit kat Facebook [semak: uncertain words] [00:01:02–00:01:03] Seribu orang tengok [00:01:03–00:01:04] Dua puluh ringgit [00:01:04–00:01:05] Dua ribu [00:01:05–00:01:06] Haa macam tu je asalan cerita [semak: uncertain words] [00:01:06–00:01:08] Kadang-kadang [00:01:08–00:01:09] Iklan kita jadi mahal [00:01:09–00:01:10] Dua puluh ringgit [00:01:10–00:01:12] Eh dua puluh ringgit untuk seribu [semak: uncertain words] [00:01:12–00:01:13] Wush [semak: uncertain words] [00:01:13–00:01:14] Biasa hari biasa [00:01:14–00:01:15] Bila dapat double tu [semak: uncertain words] [00:01:15–00:01:17] So itu adalah CPM [00:01:17–00:01:18] CPM ni Facebook tetapkan [00:01:18–00:01:20] Jadi benchmark iklan kita [00:01:20–00:01:21] Untuk whatsapp [00:01:21–00:01:22] Kita nak dapatkan [00:01:22–00:01:23] CPM yang normal [00:01:24–00:01:25] Dia benda ni magic lah [00:01:25–00:01:26] Ikut demand and supply [semak: uncertain words] [00:01:26–00:01:27] Kadang salah setting [00:01:27–00:01:28] Kadang salah-salah ni [00:01:28–00:01:29] Tapi [00:01:29–00:01:30] CPM ni jarang [00:01:30–00:01:31] Jadi punca [00:01:31–00:01:32] Tapi boleh lah macam [semak: uncertain words] [00:01:32–00:01:33] 3% to 5% [semak: number or amount] [00:01:33–00:01:34] Punca kalau tak jadi tu [00:01:34–00:01:35] Kadang tengok CPM leh [00:01:35–00:01:37] Asal CPM aku mahal leh [00:01:38–00:01:39] Mungkin salah setting [00:01:39–00:01:40] Biasanya audience [00:01:40–00:01:41] Tersalah setting [00:01:41–00:01:43] Kita terset audience size [00:01:43–00:01:44] Yang kecil biasanya [semak: uncertain words] [00:01:44–00:01:45] Okay [00:01:45–00:01:46] So CPM settle [semak: uncertain words] [00:01:46–00:01:47] Tengok oh normal CPM aku [00:01:47–00:01:48] Okay next pula tengok [00:01:48–00:01:48] CTR all [semak: uncertain words] [00:01:48–00:01:50] Luaran iklan kita [00:01:50–00:01:51] Seksi ke seksa [00:01:51–00:01:52] So CTR all ni [00:01:52–00:01:53] Adalah tugas pertama iklan [00:01:53–00:01:54] Kalau ingat tadi eh [semak: uncertain words] [00:01:54–00:01:56] Tugas pertama iklan [00:01:56–00:01:57] Adalah buat orang [00:01:57–00:01:58] Ter-stop scroll [00:01:58–00:01:59] Tengok kat mana [00:01:59–00:02:00] CTR all [00:02:00–00:02:01] Apa benchmark kita [00:02:01–00:02:03] Adalah 4% [semak: number or amount] [00:02:03–00:02:04] Peratusan orang yang [00:02:04–00:02:05] Ter-stop scroll [00:02:05–00:02:06] Dan klik apa-apa pada iklan [00:02:06–00:02:07] 4% [semak: number or amount] [00:02:07–00:02:08] 4% adalah [semak: number or amount] [00:02:08–00:02:09] Peratus yang bagus [00:02:11–00:02:12] Muka saya nampak [00:02:12–00:02:12] Berapa ni [semak: uncertain words] [00:02:12–00:02:13] Tinggi [00:02:13–00:02:13] Sini [00:02:13–00:02:14] Sini [semak: uncertain words] [00:02:17–00:02:18] Sini [semak: uncertain words] [00:02:18–00:02:20] are all. So, benchmark kita adalah [00:02:20–00:02:22] 4% dan ke atas. [semak: number or amount] [00:02:22–00:02:24] Bawah 4%? Bagus ke? [semak: number or amount] [00:02:24–00:02:26] Kurang bagus lah. Tapi ok lagi. [semak: uncertain words] [00:02:26–00:02:28] Bawah 2%? Uish, teruk sangat tu. [semak: uncertain words, number or amount] [00:02:28–00:02:30] Sebab kalau orang tak ter-stop [00:02:30–00:02:32] macam mana? Dia nak klik pula. So, [semak: uncertain words] [00:02:32–00:02:34] ini adalah luaran iklan kita seksi ke [00:02:34–00:02:36] seksa. Kalau seksa, dia [00:02:36–00:02:38] scroll je. Kalau seksi, dia akan ter-stop [00:02:38–00:02:40] sekejap. Dia klik apa-apa. Dia play dan sebagainya. [00:02:40–00:02:42] Bila dia tengok awet tune, [semak: uncertain words] [00:02:42–00:02:43] adakah dia nak minta nombor telefon? [00:02:43–00:02:46] Ibarat macam tu. Dalaman dia pula meyakinkan. [00:02:46–00:02:47] Ini tengok. Cantik. [00:02:47–00:02:48] Oi, Assalamualaikum [semak: uncertain words] [00:02:49–00:02:50] Hai, Abang [semak: uncertain words] [00:02:51–00:02:52] Nak berkenalan ke? [00:02:54–00:02:57] Duh, dia sekali bukan perempuan pula dah [00:02:57–00:02:58] Dua alam [00:02:59–00:03:00] So, ada setengah iklan [00:03:00–00:03:02] Dia ni mengelirukan [00:03:02–00:03:04] Orang stop, tapi tersalah stop [00:03:04–00:03:06] Sebab itulah kita ada CTR link [00:03:06–00:03:08] Berapa ramai pula orang, berapa peratus [00:03:08–00:03:09] Orang yang klik link [00:03:09–00:03:12] Benchmark kita adalah 0.5% dan ke atas [semak: number or amount] [00:03:12–00:03:15] Ini untuk iklan tanpa button lah eh [00:03:15–00:03:16] Tanpa button biasanya [00:03:16–00:03:18] kalau kita sorok link [00:03:18–00:03:20] kita sorokkan link kita dalam SIMO [00:03:20–00:03:22] nanti saya explain lah dalam setting nanti [00:03:22–00:03:24] point dia 0.5 [semak: uncertain words, number or amount] [00:03:25–00:03:27] tapi yang lagi penting kalau awak [00:03:27–00:03:28] confused dengan 0.5 [semak: number or amount] [00:03:29–00:03:30] tengok CTRL [00:03:31–00:03:32] CTRL ni penting [00:03:32–00:03:34] CTRL link ni dia beza-beza ikut setting [00:03:35–00:03:36] contoh macam iklan [00:03:38–00:03:38] website [00:03:38–00:03:40] iklan website pun ada juga tapi CTRL link dia [00:03:40–00:03:42] 2% dia beza sikit [semak: number or amount] [00:03:42–00:03:44] walaupun CTRL dia sama tapi takpelah [00:03:44–00:03:46] kita fahamkan dulu ok point dia [semak: uncertain words] [00:03:46–00:03:49] ini untuk iklan teknik iklan [semak: uncertain words] [00:03:49–00:03:50] tanpa button yang sorok link [00:03:50–00:03:52] 0.5% kira bagus [semak: number or amount] [00:03:52–00:03:54] kat atas. CPC pula kita lagi berapa? [semak: uncertain words] [00:03:54–00:03:55] RM2.50 [semak: number or amount] [00:03:56–00:03:59] itu paling mahal lah tu. So itu standard [semak: uncertain words] [00:03:59–00:04:01] yang tak perform sangat mungkin C plus [00:04:01–00:04:03] ataupun B minus. Kalau perform [00:04:03–00:04:04] memang bawah. Bawah RM2 [semak: number or amount] [00:04:05–00:04:06] lah sebaiknya [semak: uncertain words] [00:04:07–00:04:09] ini orang baru klik link tau. Belum [semak: uncertain words] [00:04:09–00:04:10] tentu dia masuk whatsapp. Sebab teknik yang [00:04:10–00:04:12] saya share ni adalah teknik sorok link [00:04:12–00:04:15] orang tekan link. Kenapa nak [semak: uncertain words] [00:04:15–00:04:16] sorok? Sebab kita nak biar [00:04:16–00:04:18] Dia baca sampai habis [semak: uncertain words] [00:04:18–00:04:19] Sampai dia nampak harga [00:04:19–00:04:20] Bila dia nampak harga [00:04:20–00:04:22] Barulah benda tu [00:04:22–00:04:23] Buat dia berkualiti [00:04:23–00:04:24] Kalau dia tak nampak harga [00:04:24–00:04:25] Dia jadi tak kualiti [00:04:25–00:04:26] Okay [semak: uncertain words] [00:04:26–00:04:26] Berikut tu [semak: uncertain words] [00:04:28–00:04:29] So [00:04:29–00:04:30] Dia kena nampak harga [00:04:30–00:04:32] Next adalah CPC [00:04:32–00:04:33] CPC ni apa? [00:04:34–00:04:35] CPC ni adalah [00:04:35–00:04:36] Benchmark harga [00:04:36–00:04:37] Dan [00:04:37–00:04:39] Biasanya CPC ni guys [00:04:39–00:04:41] Dia akan jadi double daripada CPL [00:04:41–00:04:42] Contohnya [00:04:44–00:04:45] 6 orang klik link [semak: uncertain words, number or amount] [00:04:45–00:04:47] Yang masuk WhatsApp 3 je [semak: uncertain words, number or amount] [00:04:47–00:04:48] Biasanya benda tu normal lah [semak: uncertain words] [00:04:49–00:04:50] Ataupun boleh jadi juga [00:04:50–00:04:53] 70% berjaya masuk WhatsApp [semak: uncertain words, number or amount] [00:04:53–00:04:54] 3 orang klik link [semak: number or amount] [00:04:54–00:04:55] 2 orang WhatsApp [semak: number or amount] [00:04:55–00:04:56] So that's why [00:04:56–00:04:58] Biasanya harga ni akan naik double [00:04:58–00:04:59] Actual yang WhatsApp [00:04:59–00:05:01] CPL akan jadi RM5 [semak: number or amount] [00:05:02–00:05:03] Sahaja [00:05:03–00:05:04] Biasanya macam tu [00:05:04–00:05:06] So ini adalah data benchmark [00:05:06–00:05:08] Untuk iklan WhatsApp [00:05:08–00:05:09] Berdepan sampai ke belakang [00:05:09–00:05:10] So bila awak nak tengok [00:05:10–00:05:12] Eh iklan aku salah kat mana ya [semak: uncertain words] [00:05:12–00:05:12] Oh [00:05:12–00:05:15] Luaran iklan aku bosan [00:05:15–00:05:17] Maksudnya luaran iklan kita lah [00:05:17–00:05:19] Iklan kita sekali 3 saat tengok tu [semak: number or amount] [00:05:20–00:05:21] First intro [00:05:21–00:05:23] Ayat 3 baris dekat atas [semak: number or amount] [00:05:23–00:05:24] Yang simo tu [semak: uncertain words] [00:05:24–00:05:25] Yang tu bosan [00:05:25–00:05:27] Tengok thumbnail kita salah [00:05:27–00:05:28] Haa ni biasanya luaran [semak: uncertain words] [00:05:28–00:05:31] CTRL ni adalah first impression 3 saat pertama [semak: number or amount] [00:05:32–00:05:33] CTRL link ni pula [semak: uncertain words] [00:05:33–00:05:35] Bila awak dah tengok belik lama-lama [semak: uncertain words] [00:05:35–00:05:36] Oh dia cakap pasal benda ni ke [00:05:36–00:05:38] Haa ni biasanya bukan intro dah [00:05:38–00:05:39] Ni content video tu [00:05:39–00:05:40] Kalau gambar [00:05:40–00:05:42] Tulisan yang kecil-kecil tu [00:05:42–00:05:43] Haa dia dah baca betul-betul eh [semak: uncertain words] [00:05:44–00:05:45] Mula-mula dia ter-stop [00:05:45–00:05:46] Tengok iklan gambar [00:05:46–00:05:47] Dia tengok yang besar-besar tu [00:05:47–00:05:48] Lepas tu bila dia dah stop [00:05:48–00:05:49] Dia baca boleh [semak: uncertain words] [00:05:49–00:05:49] Eh [00:05:49–00:05:50] Wah salah video [semak: uncertain words] [00:05:50–00:05:51] Salah iklan ni [00:05:52–00:05:53] Dan CTRL link ni juga adalah [00:05:53–00:05:54] Ayat CMO [semak: uncertain words] [00:05:55–00:05:55] Lepas tu [00:05:55–00:05:57] Kalau CTRL link ni drop [00:05:57–00:05:59] Maksudnya dalaman iklan kena betulkan [00:05:59–00:06:00] Kalau ni [00:06:01–00:06:02] CPC ataupun CPL drop [00:06:02–00:06:02] Maksudnya [00:06:02–00:06:03] Mungkin [00:06:03–00:06:05] Kita punya iklan tu [00:06:05–00:06:06] Meragukan [00:06:07–00:06:08] So dia bukan meragukan [semak: uncertain words] [00:06:10–00:06:11] Iklan kita tu [00:06:11–00:06:12] Tak berjaya buat orang tu [00:06:12–00:06:12] Rasa nak beli [00:06:13–00:06:14] Contohnya [00:06:14–00:06:15] Dia dah berklik link [semak: uncertain words] [00:06:15–00:06:16] Dia dah yakin [00:06:16–00:06:17] Dia dah yakin macam [00:06:17–00:06:18] Macam menarik eh [semak: uncertain words] [00:06:18–00:06:18] Try nak klik [semak: uncertain words] [00:06:18–00:06:20] Tapi kenapa dia tak [00:06:20–00:06:21] Whatsapp sampai habis [semak: uncertain words] [00:06:21–00:06:22] Biasanya mungkin [00:06:22–00:06:23] Sebab iklan kita tu tak [semak: uncertain words] [00:06:23–00:06:25] Offer dia tak cantik [00:06:25–00:06:25] Dia macam [00:06:25–00:06:27] Dia tak membuatkan orang [00:06:27–00:06:27] Macam ni lah [00:06:27–00:06:29] Orang tu sekajar-sakajar tekan [semak: uncertain words] [00:06:29–00:06:31] Bila dia macam baru masuk ke Whatsapp [00:06:31–00:06:32] Eh patah balik lah [00:06:32–00:06:33] Dia patah balik [00:06:33–00:06:34] Dia tak bersungguh [00:06:34–00:06:34] Sebab itulah [00:06:34–00:06:36] Iklan ada tiga tugas [00:06:36–00:06:38] Buat orang stop [00:06:38–00:06:39] Berjaya [00:06:39–00:06:41] Buat orang klik berjaya [00:06:41–00:06:42] Belum tentu [00:06:42–00:06:42] Buat orang tu [00:06:42–00:06:43] Rasa nak beli [00:06:43–00:06:45] Sebab kalau dia betul-betul [00:06:45–00:06:46] Rasa nak beli [semak: uncertain words] [00:06:46–00:06:47] Dia akan masuk sampai habis [00:06:48–00:06:48] Ok [semak: uncertain words] [00:06:48–00:06:49] Ini iklan [00:06:49–00:06:50] Whatsapp [00:06:50–00:06:51] Iklan website pula [00:06:52–00:06:53] Iklan website pula [00:06:53–00:06:54] Kita ada CPM [00:06:54–00:06:56] CPM pun sama juga [00:06:56–00:06:57] Tapi benchmark dia adalah [00:06:57–00:06:58] RM30 [semak: number or amount] [00:06:58–00:06:59] Sebab iklan [00:06:59–00:07:01] Website lebih mahal [semak: uncertain words] [00:07:01–00:07:02] Daripada iklan Whatsapp [00:07:02–00:07:03] Iklan Whatsapp tengok [00:07:03–00:07:04] Ha RM10 je standard [semak: uncertain words, number or amount] [00:07:04–00:07:05] So maksudnya triple [00:07:05–00:07:06] Seribu orang tengok [00:07:06–00:07:07] RM30 [semak: number or amount] [00:07:08–00:07:09] CTRL pula [00:07:09–00:07:11] Ini peratusan orang yang [00:07:11–00:07:13] click through all. Biasanya benchmark [semak: uncertain words] [00:07:13–00:07:15] kita adalah 4%. [semak: number or amount] [00:07:15–00:07:16] Sama lah macam tadi. [00:07:17–00:07:19] Maksudnya luaran seksi. Dalaman iklan [00:07:19–00:07:21] Dalaman iklan kena meyakinkan benchmark [semak: uncertain words] [00:07:21–00:07:23] kita adalah 2%. Dalaman [semak: number or amount] [00:07:23–00:07:25] iklan. Tadi 0.5 [semak: number or amount] [00:07:25–00:07:27] ni untuk iklan WhatsApp [semak: uncertain words] [00:07:27–00:07:29] sebab dia masuk ke dalam web [00:07:29–00:07:31] dia auto closing eh. Dia tak ada orang [semak: uncertain words] [00:07:31–00:07:33] WhatsApp tak ada apa. Masuk terus [00:07:33–00:07:35] benchmark dia adalah 2%. Sebab dia kena tinggi lagi [semak: uncertain words, number or amount] [00:07:35–00:07:37] lah. Kalau WhatsApp masuk sikit pun [00:07:37–00:07:39] boleh close. Website tak boleh eh. Dia kena masuk [00:07:39–00:07:41] banyak baru close. Sebab [00:07:41–00:07:43] Closing rate team WhatsApp [semak: uncertain words] [00:07:43–00:07:44] Biasanya 20% [semak: number or amount] [00:07:45–00:07:46] Closing rate website [00:07:46–00:07:47] Biasanya 5% [semak: number or amount] [00:07:47–00:07:48] Haa [00:07:48–00:07:48] Maksudnya [00:07:48–00:07:49] WhatsApp [00:07:49–00:07:51] 4 kali ganda lebih berkesan [semak: uncertain words, number or amount] [00:07:51–00:07:51] Daripada [00:07:51–00:07:52] Website [00:07:52–00:07:53] Itu normal [00:07:53–00:07:55] Sebab website ni [00:07:55–00:07:55] Dia layan diri [00:07:55–00:07:56] Ialah layan diri [semak: uncertain words] [00:07:56–00:07:57] Tak semua orang boleh beli [00:07:57–00:07:58] Tapi bila ada assessment [00:07:58–00:07:59] Yang layan kan [00:07:59–00:07:59] Kat WhatsApp [00:07:59–00:08:00] Siap call apa semua [00:08:00–00:08:01] That's why closing rate ni [00:08:01–00:08:02] 20% [semak: number or amount] [00:08:02–00:08:03] Ni ikut hargalah [00:08:03–00:08:04] Yang saya kata 20% ni [semak: number or amount] [00:08:04–00:08:06] Dan 5% untuk website [semak: uncertain words, number or amount] [00:08:06–00:08:07] Ialah barang bawah [00:08:07–00:08:07] RM200 [semak: number or amount] [00:08:07–00:08:08] Itu standard [00:08:08–00:08:09] Lagi mahal [00:08:09–00:08:09] Closing rate [00:08:09–00:08:10] WhatsApp pun lagi drop [00:08:10–00:08:11] Website pun lagi drop [00:08:12–00:08:13] CPLPV [00:08:13–00:08:14] Oh CPC [semak: uncertain words] [00:08:14–00:08:15] CPC ni kos masuk website [semak: uncertain words] [00:08:15–00:08:16] Kita target RM1.50 [semak: number or amount] [00:08:16–00:08:18] Kalau tadi kita target RM2.50 [semak: number or amount] [00:08:18–00:08:19] Dia beza sikit eh [semak: uncertain words] [00:08:19–00:08:22] CPC untuk masuk ke WhatsApp ni [00:08:22–00:08:22] Mahal pun tak apa [00:08:22–00:08:23] Sebab closing [00:08:23–00:08:25] Closing rate kita tinggi [00:08:25–00:08:26] Yang ni kena lagi murah [00:08:26–00:08:26] RM1.50 [semak: number or amount] [00:08:26–00:08:28] Dan kos perlending page view [00:08:28–00:08:29] Kos untuk seorang [00:08:29–00:08:30] Landing [semak: uncertain words] [00:08:30–00:08:32] Masuk dalam website tu [00:08:32–00:08:33] Maksudnya kos untuk [00:08:33–00:08:35] Betul-betul masuk website [00:08:35–00:08:35] Biasanya RM2 [semak: number or amount] [00:08:35–00:08:37] Sebab walaupun nampak [00:08:37–00:08:38] Macam ramai yang click [semak: uncertain words] [00:08:38–00:08:39] Tak semua masuk website [00:08:39–00:08:40] Ada je yang on the way [00:08:40–00:08:42] website tengah loading 3 second tu dia patah [semak: number or amount] [00:08:42–00:08:44] balik. Kadang-kadang ni punca daripada [00:08:44–00:08:46] website yang slow. Kalau dah 7 second [semak: number or amount] [00:08:46–00:08:48] 10 second loading dia patah [semak: number or amount] [00:08:48–00:08:50] balik. Tiba-tiba RM1.5 [semak: uncertain words, number or amount] [00:08:50–00:08:52] kat sini eh RM5 kat sini. Kenapa [semak: number or amount] [00:08:52–00:08:54] mahal sangat? Kenapa lompat sangat? Sebab [semak: uncertain words] [00:08:54–00:08:56] lebih daripada separuh hilang [00:08:57–00:08:58] So kita nak pastikan [semak: uncertain words] [00:08:58–00:09:00] kalau hilang sekalipun 25% [semak: number or amount] [00:09:00–00:09:02] sahaja. 75% [semak: number or amount] [00:09:02–00:09:04] masuk website. 25% sahaja [semak: number or amount] [00:09:04–00:09:06] bounce rate yang keluar tak jadi [00:09:06–00:09:07] nak masuk. So dapat RM2 [semak: number or amount] [00:09:07–00:09:12] Dan kita target closing rate website kita dalam sekitar 8% [semak: uncertain words, number or amount] [00:09:12–00:09:15] Standard lah 8, 5% macam tu [semak: number or amount] [00:09:15–00:09:18] Kita akan dapat sebanyak RM30 lebih kurang [semak: number or amount] [00:09:18–00:09:19] 34 [semak: uncertain words, number or amount] [00:09:19–00:09:25] Kalau 8, jangan katalah website tu masuk 20 orang [semak: number or amount] [00:09:26–00:09:30] 20 orang, 5% seorang kan [semak: number or amount] [00:09:30–00:09:31] Seorang close kan [semak: uncertain words] [00:09:31–00:09:34] 20 darab dengan RM2, RM40 [semak: uncertain words, number or amount] [00:09:35–00:09:36] CPP boleh jadi RM40 [semak: number or amount] [00:09:36–00:09:38] Kalau yang ni [00:09:38–00:09:40] RM30 bahagi RM2 apa? [semak: uncertain words, number or amount] [00:09:41–00:09:41] RM15 [semak: number or amount] [00:09:43–00:09:44] RM15 [semak: number or amount] [00:09:45–00:09:46] Maksudnya RM15 [semak: number or amount] [00:09:46–00:09:48] 1 bahagi RM15 apa? [semak: uncertain words, number or amount] [00:09:54–00:09:55] RM15 [semak: number or amount] [00:09:55–00:09:57] Darab 100 [semak: uncertain words, number or amount] [00:09:57–00:09:58] Maksudnya 6.7% [semak: uncertain words, number or amount] [00:09:58–00:10:00] Kalau ambil CPP RM30 ni [semak: number or amount] [00:10:00–00:10:03] Maksudnya closing rate website dalam 6.7% [semak: number or amount] [00:10:03–00:10:06] Kalau closing rate website yang bagus [00:10:06–00:10:08] Biasanya 8, 10% pun ada [semak: number or amount] [00:10:08–00:10:10] Kalau 10% maksudnya [semak: number or amount] [00:10:12–00:10:12] Masuk [00:10:12–00:10:14] Masuk dalam website [semak: uncertain words] [00:10:15–00:10:16] 10 orang 1 close [semak: uncertain words, number or amount] [00:10:16–00:10:18] So CBP kita [00:10:18–00:10:21] RM20 lah sebab RM2 seorang masuk [semak: number or amount] [00:10:21–00:10:23] Kalau 10 orang masuk RM20 [semak: number or amount] [00:10:23–00:10:24] Tapi seorang dah close [semak: uncertain words] [00:10:24–00:10:26] So inilah benchmark dia [00:10:26–00:10:28] So bila kita tengok luaran iklan [00:10:28–00:10:29] Itu CTRL lah kena baiki [semak: uncertain words] [00:10:29–00:10:32] Kalau tengok CTRL pula tak ok [00:10:32–00:10:33] Maksud dah laman iklan [semak: uncertain words] [00:10:33–00:10:36] Kalau tengok eh kenapa ramai yang dah masuk CTRL ok [semak: uncertain words] [00:10:36–00:10:37] CTRL ok tapi tak beli [00:10:37–00:10:39] Rupanya iklan kita [00:10:39–00:10:40] Tak buat orang tu [semak: uncertain words] [00:10:40–00:10:41] Rasa nak beli [semak: uncertain words] [00:10:41–00:10:42] Dia tak cukup elemen [00:10:42–00:10:42] Mesti tak ada [00:10:42–00:10:43] Elemen tak ada [semak: uncertain words] [00:10:44–00:10:44] Contohnya [00:10:45–00:10:47] S-E-E [00:10:48–00:10:49] S-E-E [00:10:49–00:10:51] I-U-W-T-O-U-A [semak: uncertain words] [00:10:51–00:10:51] Kita akan belajar [00:10:51–00:10:52] Dalam topik dan seterusnya [semak: uncertain words] [00:10:52–00:10:54] Elemen dalam website [00:10:54–00:10:55] Untuk meyakinkan orang [semak: uncertain words] [00:10:55–00:10:56] Rasa nak beli [00:10:56–00:10:57] Mungkin tak ada [00:10:57–00:10:57] Elemen T [00:10:57–00:10:58] Trust [00:10:58–00:10:59] Mungkin tak ada [00:10:59–00:10:59] Elemen O [00:10:59–00:11:00] Offer [00:11:00–00:11:00] Mungkin tak ada [00:11:00–00:11:01] Elemen U [00:11:01–00:11:01] Urgency [00:11:01–00:11:02] Dia macam [00:11:02–00:11:04] Bila kita masak [00:11:04–00:11:05] Dia tak cukup rasa [00:11:05–00:11:07] Masa, manis, pedas, pahit [00:11:07–00:11:08] Dia mungkin tak cukup [00:11:08–00:11:08] Jadi macam [semak: uncertain words] [00:11:08–00:11:10] Tak sedap lah [00:11:10–00:11:11] Dia satu rasa je [00:11:11–00:11:12] Dia rasa macam [00:11:12–00:11:13] Offer je [semak: uncertain words] [00:11:13–00:11:14] Tak ada urgency [00:11:14–00:11:15] Ada trust je [00:11:15–00:11:16] Eh trust ada [00:11:16–00:11:17] Offer pula tak ada [00:11:17–00:11:18] Dia macam tu lah [semak: uncertain words] [00:11:18–00:11:19] Dia mungkin tempang [00:11:19–00:11:19] Bila berjalan tu [00:11:19–00:11:20] So [00:11:20–00:11:21] Ini adalah [semak: uncertain words] [00:11:21–00:11:23] Benchmark website [00:11:23–00:11:24] Benchmark whatsapp [00:11:24–00:11:26] Dan benchmark winning ads pun [semak: uncertain words] [00:11:26–00:11:27] Follow benda yang sama [semak: uncertain words] [00:11:27–00:11:28] Macam [00:11:28–00:11:29] Senang susah [00:11:29–00:11:30] Senang je [00:11:30–00:11:32] Bila awak dah makin pandai [00:11:32–00:11:33] Memang rasa macam seram sikit [00:11:33–00:11:34] Tapi semakin lama [00:11:34–00:11:36] Awak semakin pandai [00:11:36–00:11:37] Dan semakin yakin [00:11:37–00:11:37] Okay [semak: uncertain words] [00:11:37–00:11:39] Jumpa dalam video yang seterusnya [00:11:39–00:11:39] Zaz [semak: uncertain words]