Benchmark Winning Ads
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f902
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.400 – 00:00:07.440] Formula Winning Ads untuk Benchmark Winning Ads. Apakah Benchmark-Benchmark iklan-iklan power ni? Jom kita go through kat sini.

[00:00:08.300 – 00:00:20.200] Cuma untuk kali ni saya nak minta video editor tolong besar kan. Buat saya kecil. Besar kan ni sebab saya nak zoom dia. Buat saya kecil belah kiri je. Sebab saya nak terus fokus kepada gambar ni.

[00:00:20.200 – 00:00:22.760] ok, yang pertama sekali adalah

[00:00:23.440 – 00:00:24.800] benchmark iklan WhatsApp

[00:00:24.800 – 00:00:26.700] ok, boleh tengok dekat belah

[00:00:26.700 – 00:00:29.100] kiri atas ni, saya kena duduk sebelah ni

[00:00:29.100 – 00:00:31.080] ok, tengok

[00:00:31.080 – 00:00:32.780] dekat belah kiri atas ni, jadi

[00:00:32.780 – 00:00:35.040] hmm, benchmark iklan WhatsApp

[00:00:35.040 – 00:00:37.100] ni guys, kita ada satu benda yang dipanggil sebagai

[00:00:37.100 – 00:00:39.080] CPM, CPM

[00:00:39.080 – 00:00:41.060] ini adalah apa? harga iklan

[00:00:41.640 – 00:00:43.300] harga iklan, tak apa, awak fahamkan

[00:00:43.300 – 00:00:45.060] je dulu, nanti saya akan explain

[00:00:45.060 – 00:00:47.260] lebih detail, ok, CPM

[00:00:47.260 – 00:00:48.800] adalah harga iklan

[00:00:48.800 – 00:00:50.340] Kita ikut seribu

[00:00:51.040 – 00:00:52.880] Seribu orang tengok berapa harga dia

[00:00:52.880 – 00:00:53.520] Haa tu

[00:00:53.520 – 00:00:55.260] Dan kebiasaannya

[00:00:55.260 – 00:00:56.500] Harga iklan yang normal

[00:00:56.500 – 00:00:58.880] Adalah sepuluh ringgit

[00:00:58.880 – 00:01:00.140] Maksudnya

[00:01:00.140 – 00:01:02.800] Kalau kita bayar sepuluh ringgit kat Facebook

[00:01:02.800 – 00:01:03.860] Seribu orang tengok

[00:01:03.860 – 00:01:04.880] Dua puluh ringgit

[00:01:04.880 – 00:01:05.760] Dua ribu

[00:01:05.760 – 00:01:06.780] Haa macam tu je asalan cerita

[00:01:06.780 – 00:01:08.200] Kadang-kadang

[00:01:08.200 – 00:01:09.520] Iklan kita jadi mahal

[00:01:09.520 – 00:01:10.220] Dua puluh ringgit

[00:01:10.220 – 00:01:12.200] Eh dua puluh ringgit untuk seribu

[00:01:12.200 – 00:01:13.080] Wush

[00:01:13.080 – 00:01:14.320] Biasa hari biasa

[00:01:14.320 – 00:01:15.160] Bila dapat double tu

[00:01:15.160 – 00:01:17.040] So itu adalah CPM

[00:01:17.040 – 00:01:18.740] CPM ni Facebook tetapkan

[00:01:18.740 – 00:01:20.800] Jadi benchmark iklan kita

[00:01:20.800 – 00:01:21.480] Untuk whatsapp

[00:01:21.480 – 00:01:22.320] Kita nak dapatkan

[00:01:22.320 – 00:01:23.480] CPM yang normal

[00:01:24.300 – 00:01:25.780] Dia benda ni magic lah

[00:01:25.780 – 00:01:26.780] Ikut demand and supply

[00:01:26.780 – 00:01:27.780] Kadang salah setting

[00:01:27.780 – 00:01:28.820] Kadang salah-salah ni

[00:01:28.820 – 00:01:29.080] Tapi

[00:01:29.080 – 00:01:30.560] CPM ni jarang

[00:01:30.560 – 00:01:31.440] Jadi punca

[00:01:31.440 – 00:01:32.460] Tapi boleh lah macam

[00:01:32.460 – 00:01:33.720] 3% to 5%

[00:01:33.720 – 00:01:34.800] Punca kalau tak jadi tu

[00:01:34.800 – 00:01:35.720] Kadang tengok CPM leh

[00:01:35.720 – 00:01:37.900] Asal CPM aku mahal leh

[00:01:38.700 – 00:01:39.860] Mungkin salah setting

[00:01:39.860 – 00:01:40.860] Biasanya audience

[00:01:40.860 – 00:01:41.740] Tersalah setting

[00:01:41.740 – 00:01:43.040] Kita terset audience size

[00:01:43.040 – 00:01:44.040] Yang kecil biasanya

[00:01:44.640 – 00:01:45.240] Okay

[00:01:45.240 – 00:01:46.200] So CPM settle

[00:01:46.200 – 00:01:47.460] Tengok oh normal CPM aku

[00:01:47.460 – 00:01:48.360] Okay next pula tengok

[00:01:48.360 – 00:01:48.900] CTR all

[00:01:48.900 – 00:01:50.340] Luaran iklan kita

[00:01:50.340 – 00:01:51.260] Seksi ke seksa

[00:01:51.260 – 00:01:52.680] So CTR all ni

[00:01:52.680 – 00:01:53.980] Adalah tugas pertama iklan

[00:01:53.980 – 00:01:54.680] Kalau ingat tadi eh

[00:01:54.680 – 00:01:56.440] Tugas pertama iklan

[00:01:56.440 – 00:01:57.480] Adalah buat orang

[00:01:57.480 – 00:01:58.760] Ter-stop scroll

[00:01:58.760 – 00:01:59.920] Tengok kat mana

[00:01:59.920 – 00:02:00.840] CTR all

[00:02:00.840 – 00:02:01.800] Apa benchmark kita

[00:02:01.800 – 00:02:03.500] Adalah 4%

[00:02:03.500 – 00:02:04.640] Peratusan orang yang

[00:02:04.640 – 00:02:05.520] Ter-stop scroll

[00:02:05.520 – 00:02:06.820] Dan klik apa-apa pada iklan

[00:02:06.820 – 00:02:07.580] 4%

[00:02:07.580 – 00:02:08.640] 4% adalah

[00:02:08.640 – 00:02:09.620] Peratus yang bagus

[00:02:11.280 – 00:02:12.300] Muka saya nampak

[00:02:12.300 – 00:02:12.760] Berapa ni

[00:02:12.760 – 00:02:13.260] Tinggi

[00:02:13.260 – 00:02:13.580] Sini

[00:02:13.580 – 00:02:14.680] Sini

[00:02:17.740 – 00:02:18.340] Sini

[00:02:18.340 – 00:02:20.100] are all. So, benchmark kita adalah

[00:02:20.100 – 00:02:22.020] 4% dan ke atas.

[00:02:22.620 – 00:02:24.140] Bawah 4%? Bagus ke?

[00:02:24.380 – 00:02:26.020] Kurang bagus lah. Tapi ok lagi.

[00:02:26.360 – 00:02:28.020] Bawah 2%? Uish, teruk sangat tu.

[00:02:28.860 – 00:02:30.380] Sebab kalau orang tak ter-stop

[00:02:30.380 – 00:02:32.020] macam mana? Dia nak klik pula. So,

[00:02:32.180 – 00:02:34.220] ini adalah luaran iklan kita seksi ke

[00:02:34.220 – 00:02:36.160] seksa. Kalau seksa, dia

[00:02:36.160 – 00:02:38.120] scroll je. Kalau seksi, dia akan ter-stop

[00:02:38.120 – 00:02:40.200] sekejap. Dia klik apa-apa. Dia play dan sebagainya.

[00:02:40.820 – 00:02:42.240] Bila dia tengok awet tune,

[00:02:42.540 – 00:02:43.580] adakah dia nak minta nombor telefon?

[00:02:43.860 – 00:02:46.200] Ibarat macam tu. Dalaman dia pula meyakinkan.

[00:02:46.560 – 00:02:47.620] Ini tengok. Cantik.

[00:02:47.620 – 00:02:48.320] Oi, Assalamualaikum

[00:02:49.000 – 00:02:50.340] Hai, Abang

[00:02:51.320 – 00:02:52.800] Nak berkenalan ke?

[00:02:54.320 – 00:02:57.560] Duh, dia sekali bukan perempuan pula dah

[00:02:57.560 – 00:02:58.440] Dua alam

[00:02:59.200 – 00:03:00.800] So, ada setengah iklan

[00:03:00.800 – 00:03:02.220] Dia ni mengelirukan

[00:03:02.220 – 00:03:04.440] Orang stop, tapi tersalah stop

[00:03:04.440 – 00:03:06.820] Sebab itulah kita ada CTR link

[00:03:06.820 – 00:03:08.440] Berapa ramai pula orang, berapa peratus

[00:03:08.440 – 00:03:09.220] Orang yang klik link

[00:03:09.220 – 00:03:12.680] Benchmark kita adalah 0.5% dan ke atas

[00:03:12.680 – 00:03:15.640] Ini untuk iklan tanpa button lah eh

[00:03:15.640 – 00:03:16.960] Tanpa button biasanya

[00:03:16.960 – 00:03:18.480] kalau kita sorok link

[00:03:18.480 – 00:03:20.920] kita sorokkan link kita dalam SIMO

[00:03:20.920 – 00:03:22.560] nanti saya explain lah dalam setting nanti

[00:03:22.560 – 00:03:24.320] point dia 0.5

[00:03:25.660 – 00:03:27.180] tapi yang lagi penting kalau awak

[00:03:27.180 – 00:03:28.480] confused dengan 0.5

[00:03:29.720 – 00:03:30.580] tengok CTRL

[00:03:31.580 – 00:03:32.640] CTRL ni penting

[00:03:32.640 – 00:03:34.700] CTRL link ni dia beza-beza ikut setting

[00:03:35.340 – 00:03:36.780] contoh macam iklan

[00:03:38.100 – 00:03:38.620] website

[00:03:38.620 – 00:03:40.960] iklan website pun ada juga tapi CTRL link dia

[00:03:40.960 – 00:03:42.900] 2% dia beza sikit

[00:03:42.900 – 00:03:44.780] walaupun CTRL dia sama tapi takpelah

[00:03:44.780 – 00:03:46.840] kita fahamkan dulu ok point dia

[00:03:46.840 – 00:03:49.180] ini untuk iklan teknik iklan

[00:03:49.180 – 00:03:50.920] tanpa button yang sorok link

[00:03:50.920 – 00:03:52.880] 0.5% kira bagus

[00:03:52.880 – 00:03:54.580] kat atas. CPC pula kita lagi berapa?

[00:03:54.940 – 00:03:55.400] RM2.50

[00:03:56.760 – 00:03:59.080] itu paling mahal lah tu. So itu standard

[00:03:59.080 – 00:04:01.140] yang tak perform sangat mungkin C plus

[00:04:01.140 – 00:04:03.140] ataupun B minus. Kalau perform

[00:04:03.140 – 00:04:04.460] memang bawah. Bawah RM2

[00:04:05.120 – 00:04:06.300] lah sebaiknya

[00:04:07.040 – 00:04:09.080] ini orang baru klik link tau. Belum

[00:04:09.080 – 00:04:10.940] tentu dia masuk whatsapp. Sebab teknik yang

[00:04:10.940 – 00:04:12.720] saya share ni adalah teknik sorok link

[00:04:12.720 – 00:04:15.020] orang tekan link. Kenapa nak

[00:04:15.020 – 00:04:16.440] sorok? Sebab kita nak biar

[00:04:16.440 – 00:04:18.000] Dia baca sampai habis

[00:04:18.000 – 00:04:19.100] Sampai dia nampak harga

[00:04:19.100 – 00:04:20.840] Bila dia nampak harga

[00:04:20.840 – 00:04:22.120] Barulah benda tu

[00:04:22.120 – 00:04:23.180] Buat dia berkualiti

[00:04:23.180 – 00:04:24.620] Kalau dia tak nampak harga

[00:04:24.620 – 00:04:25.600] Dia jadi tak kualiti

[00:04:25.600 – 00:04:26.340] Okay

[00:04:26.340 – 00:04:26.940] Berikut tu

[00:04:28.190 – 00:04:29.130] So

[00:04:29.130 – 00:04:30.610] Dia kena nampak harga

[00:04:30.610 – 00:04:32.590] Next adalah CPC

[00:04:32.590 – 00:04:33.850] CPC ni apa?

[00:04:34.190 – 00:04:35.390] CPC ni adalah

[00:04:35.390 – 00:04:36.810] Benchmark harga

[00:04:36.810 – 00:04:37.710] Dan

[00:04:37.710 – 00:04:39.290] Biasanya CPC ni guys

[00:04:39.290 – 00:04:41.510] Dia akan jadi double daripada CPL

[00:04:41.510 – 00:04:42.650] Contohnya

[00:04:44.110 – 00:04:45.570] 6 orang klik link

[00:04:45.570 – 00:04:47.030] Yang masuk WhatsApp 3 je

[00:04:47.030 – 00:04:48.270] Biasanya benda tu normal lah

[00:04:49.070 – 00:04:50.450] Ataupun boleh jadi juga

[00:04:50.450 – 00:04:53.030] 70% berjaya masuk WhatsApp

[00:04:53.030 – 00:04:54.770] 3 orang klik link

[00:04:54.770 – 00:04:55.510] 2 orang WhatsApp

[00:04:55.510 – 00:04:56.310] So that's why

[00:04:56.310 – 00:04:58.290] Biasanya harga ni akan naik double

[00:04:58.290 – 00:04:59.510] Actual yang WhatsApp

[00:04:59.510 – 00:05:01.490] CPL akan jadi RM5

[00:05:02.470 – 00:05:03.050] Sahaja

[00:05:03.790 – 00:05:04.750] Biasanya macam tu

[00:05:04.750 – 00:05:06.930] So ini adalah data benchmark

[00:05:06.930 – 00:05:08.330] Untuk iklan WhatsApp

[00:05:08.330 – 00:05:09.550] Berdepan sampai ke belakang

[00:05:09.550 – 00:05:10.670] So bila awak nak tengok

[00:05:10.670 – 00:05:12.070] Eh iklan aku salah kat mana ya

[00:05:12.070 – 00:05:12.910] Oh

[00:05:12.910 – 00:05:15.110] Luaran iklan aku bosan

[00:05:15.110 – 00:05:17.030] Maksudnya luaran iklan kita lah

[00:05:17.690 – 00:05:19.650] Iklan kita sekali 3 saat tengok tu

[00:05:20.170 – 00:05:21.150] First intro

[00:05:21.150 – 00:05:23.350] Ayat 3 baris dekat atas

[00:05:23.350 – 00:05:24.250] Yang simo tu

[00:05:24.250 – 00:05:25.370] Yang tu bosan

[00:05:25.370 – 00:05:27.630] Tengok thumbnail kita salah

[00:05:27.630 – 00:05:28.910] Haa ni biasanya luaran

[00:05:28.910 – 00:05:31.830] CTRL ni adalah first impression 3 saat pertama

[00:05:32.550 – 00:05:33.510] CTRL link ni pula

[00:05:33.510 – 00:05:35.170] Bila awak dah tengok belik lama-lama

[00:05:35.170 – 00:05:36.710] Oh dia cakap pasal benda ni ke

[00:05:36.710 – 00:05:38.230] Haa ni biasanya bukan intro dah

[00:05:38.230 – 00:05:39.370] Ni content video tu

[00:05:39.370 – 00:05:40.610] Kalau gambar

[00:05:40.610 – 00:05:42.170] Tulisan yang kecil-kecil tu

[00:05:42.170 – 00:05:43.310] Haa dia dah baca betul-betul eh

[00:05:44.190 – 00:05:45.350] Mula-mula dia ter-stop

[00:05:45.350 – 00:05:46.170] Tengok iklan gambar

[00:05:46.170 – 00:05:47.290] Dia tengok yang besar-besar tu

[00:05:47.290 – 00:05:48.670] Lepas tu bila dia dah stop

[00:05:48.670 – 00:05:49.130] Dia baca boleh

[00:05:49.130 – 00:05:49.350] Eh

[00:05:49.350 – 00:05:50.410] Wah salah video

[00:05:50.410 – 00:05:51.110] Salah iklan ni

[00:05:52.090 – 00:05:53.710] Dan CTRL link ni juga adalah

[00:05:53.710 – 00:05:54.530] Ayat CMO

[00:05:55.310 – 00:05:55.990] Lepas tu

[00:05:55.990 – 00:05:57.790] Kalau CTRL link ni drop

[00:05:57.790 – 00:05:59.190] Maksudnya dalaman iklan kena betulkan

[00:05:59.190 – 00:06:00.290] Kalau ni

[00:06:01.150 – 00:06:02.450] CPC ataupun CPL drop

[00:06:02.450 – 00:06:02.990] Maksudnya

[00:06:02.990 – 00:06:03.750] Mungkin

[00:06:03.750 – 00:06:05.630] Kita punya iklan tu

[00:06:05.630 – 00:06:06.390] Meragukan

[00:06:07.710 – 00:06:08.930] So dia bukan meragukan

[00:06:10.050 – 00:06:11.010] Iklan kita tu

[00:06:11.010 – 00:06:12.170] Tak berjaya buat orang tu

[00:06:12.170 – 00:06:12.790] Rasa nak beli

[00:06:13.510 – 00:06:14.110] Contohnya

[00:06:14.110 – 00:06:15.210] Dia dah berklik link

[00:06:15.210 – 00:06:16.030] Dia dah yakin

[00:06:16.030 – 00:06:17.190] Dia dah yakin macam

[00:06:17.190 – 00:06:18.210] Macam menarik eh

[00:06:18.210 – 00:06:18.830] Try nak klik

[00:06:18.830 – 00:06:20.130] Tapi kenapa dia tak

[00:06:20.130 – 00:06:21.070] Whatsapp sampai habis

[00:06:21.730 – 00:06:22.650] Biasanya mungkin

[00:06:22.650 – 00:06:23.950] Sebab iklan kita tu tak

[00:06:23.950 – 00:06:25.190] Offer dia tak cantik

[00:06:25.190 – 00:06:25.710] Dia macam

[00:06:25.710 – 00:06:27.450] Dia tak membuatkan orang

[00:06:27.450 – 00:06:27.870] Macam ni lah

[00:06:27.870 – 00:06:29.130] Orang tu sekajar-sakajar tekan

[00:06:29.130 – 00:06:31.630] Bila dia macam baru masuk ke Whatsapp

[00:06:31.630 – 00:06:32.450] Eh patah balik lah

[00:06:32.450 – 00:06:33.050] Dia patah balik

[00:06:33.050 – 00:06:34.170] Dia tak bersungguh

[00:06:34.170 – 00:06:34.830] Sebab itulah

[00:06:34.830 – 00:06:36.390] Iklan ada tiga tugas

[00:06:36.390 – 00:06:38.310] Buat orang stop

[00:06:38.310 – 00:06:39.270] Berjaya

[00:06:39.270 – 00:06:41.190] Buat orang klik berjaya

[00:06:41.190 – 00:06:42.030] Belum tentu

[00:06:42.030 – 00:06:42.810] Buat orang tu

[00:06:42.810 – 00:06:43.970] Rasa nak beli

[00:06:43.970 – 00:06:45.210] Sebab kalau dia betul-betul

[00:06:45.210 – 00:06:46.010] Rasa nak beli

[00:06:46.010 – 00:06:47.570] Dia akan masuk sampai habis

[00:06:48.270 – 00:06:48.870] Ok

[00:06:48.870 – 00:06:49.830] Ini iklan

[00:06:49.830 – 00:06:50.370] Whatsapp

[00:06:50.370 – 00:06:51.890] Iklan website pula

[00:06:52.670 – 00:06:53.770] Iklan website pula

[00:06:53.770 – 00:06:54.910] Kita ada CPM

[00:06:54.910 – 00:06:56.230] CPM pun sama juga

[00:06:56.230 – 00:06:57.610] Tapi benchmark dia adalah

[00:06:57.610 – 00:06:58.230] RM30

[00:06:58.230 – 00:06:59.830] Sebab iklan

[00:06:59.830 – 00:07:01.530] Website lebih mahal

[00:07:01.530 – 00:07:02.490] Daripada iklan Whatsapp

[00:07:02.490 – 00:07:03.770] Iklan Whatsapp tengok

[00:07:03.770 – 00:07:04.590] Ha RM10 je standard

[00:07:04.590 – 00:07:05.550] So maksudnya triple

[00:07:05.550 – 00:07:06.770] Seribu orang tengok

[00:07:06.770 – 00:07:07.130] RM30

[00:07:08.870 – 00:07:09.770] CTRL pula

[00:07:09.770 – 00:07:11.310] Ini peratusan orang yang

[00:07:11.310 – 00:07:13.510] click through all. Biasanya benchmark

[00:07:13.510 – 00:07:15.010] kita adalah 4%.

[00:07:15.710 – 00:07:16.830] Sama lah macam tadi.

[00:07:17.550 – 00:07:19.650] Maksudnya luaran seksi. Dalaman iklan

[00:07:19.650 – 00:07:21.430] Dalaman iklan kena meyakinkan benchmark

[00:07:21.430 – 00:07:23.630] kita adalah 2%. Dalaman

[00:07:23.630 – 00:07:25.970] iklan. Tadi 0.5

[00:07:25.970 – 00:07:27.390] ni untuk iklan WhatsApp

[00:07:27.390 – 00:07:29.650] sebab dia masuk ke dalam web

[00:07:29.650 – 00:07:31.450] dia auto closing eh. Dia tak ada orang

[00:07:31.450 – 00:07:33.030] WhatsApp tak ada apa. Masuk terus

[00:07:33.030 – 00:07:35.510] benchmark dia adalah 2%. Sebab dia kena tinggi lagi

[00:07:35.510 – 00:07:37.450] lah. Kalau WhatsApp masuk sikit pun

[00:07:37.450 – 00:07:39.330] boleh close. Website tak boleh eh. Dia kena masuk

[00:07:39.330 – 00:07:41.290] banyak baru close. Sebab

[00:07:41.290 – 00:07:43.050] Closing rate team WhatsApp

[00:07:43.050 – 00:07:44.450] Biasanya 20%

[00:07:45.490 – 00:07:46.590] Closing rate website

[00:07:46.590 – 00:07:47.950] Biasanya 5%

[00:07:47.950 – 00:07:48.290] Haa

[00:07:48.290 – 00:07:48.750] Maksudnya

[00:07:48.750 – 00:07:49.810] WhatsApp

[00:07:49.810 – 00:07:51.550] 4 kali ganda lebih berkesan

[00:07:51.550 – 00:07:51.950] Daripada

[00:07:51.950 – 00:07:52.770] Website

[00:07:52.770 – 00:07:53.570] Itu normal

[00:07:53.570 – 00:07:55.010] Sebab website ni

[00:07:55.010 – 00:07:55.770] Dia layan diri

[00:07:55.770 – 00:07:56.530] Ialah layan diri

[00:07:56.530 – 00:07:57.430] Tak semua orang boleh beli

[00:07:57.430 – 00:07:58.430] Tapi bila ada assessment

[00:07:58.430 – 00:07:59.110] Yang layan kan

[00:07:59.110 – 00:07:59.630] Kat WhatsApp

[00:07:59.630 – 00:08:00.510] Siap call apa semua

[00:08:00.510 – 00:08:01.910] That's why closing rate ni

[00:08:01.910 – 00:08:02.410] 20%

[00:08:02.410 – 00:08:03.230] Ni ikut hargalah

[00:08:03.230 – 00:08:04.470] Yang saya kata 20% ni

[00:08:04.470 – 00:08:06.070] Dan 5% untuk website

[00:08:06.070 – 00:08:07.030] Ialah barang bawah

[00:08:07.030 – 00:08:07.390] RM200

[00:08:07.390 – 00:08:08.110] Itu standard

[00:08:08.110 – 00:08:09.090] Lagi mahal

[00:08:09.090 – 00:08:09.650] Closing rate

[00:08:09.650 – 00:08:10.570] WhatsApp pun lagi drop

[00:08:10.570 – 00:08:11.530] Website pun lagi drop

[00:08:12.890 – 00:08:13.410] CPLPV

[00:08:13.410 – 00:08:14.030] Oh CPC

[00:08:14.030 – 00:08:15.350] CPC ni kos masuk website

[00:08:15.350 – 00:08:16.310] Kita target RM1.50

[00:08:16.310 – 00:08:18.370] Kalau tadi kita target RM2.50

[00:08:18.370 – 00:08:19.350] Dia beza sikit eh

[00:08:19.890 – 00:08:22.270] CPC untuk masuk ke WhatsApp ni

[00:08:22.270 – 00:08:22.950] Mahal pun tak apa

[00:08:22.950 – 00:08:23.730] Sebab closing

[00:08:23.730 – 00:08:25.230] Closing rate kita tinggi

[00:08:25.230 – 00:08:26.230] Yang ni kena lagi murah

[00:08:26.230 – 00:08:26.650] RM1.50

[00:08:26.650 – 00:08:28.790] Dan kos perlending page view

[00:08:28.790 – 00:08:29.990] Kos untuk seorang

[00:08:29.990 – 00:08:30.690] Landing

[00:08:30.690 – 00:08:32.490] Masuk dalam website tu

[00:08:32.490 – 00:08:33.970] Maksudnya kos untuk

[00:08:33.970 – 00:08:35.090] Betul-betul masuk website

[00:08:35.090 – 00:08:35.510] Biasanya RM2

[00:08:35.510 – 00:08:37.330] Sebab walaupun nampak

[00:08:37.330 – 00:08:38.290] Macam ramai yang click

[00:08:38.290 – 00:08:39.150] Tak semua masuk website

[00:08:39.150 – 00:08:40.330] Ada je yang on the way

[00:08:40.330 – 00:08:42.390] website tengah loading 3 second tu dia patah

[00:08:42.390 – 00:08:44.250] balik. Kadang-kadang ni punca daripada

[00:08:44.250 – 00:08:46.410] website yang slow. Kalau dah 7 second

[00:08:46.410 – 00:08:48.370] 10 second loading dia patah

[00:08:48.370 – 00:08:50.630] balik. Tiba-tiba RM1.5

[00:08:50.630 – 00:08:52.530] kat sini eh RM5 kat sini. Kenapa

[00:08:52.530 – 00:08:54.270] mahal sangat? Kenapa lompat sangat? Sebab

[00:08:54.270 – 00:08:56.490] lebih daripada separuh hilang

[00:08:57.150 – 00:08:58.330] So kita nak pastikan

[00:08:58.330 – 00:09:00.610] kalau hilang sekalipun 25%

[00:09:00.610 – 00:09:02.350] sahaja. 75%

[00:09:02.350 – 00:09:04.630] masuk website. 25% sahaja

[00:09:04.630 – 00:09:06.510] bounce rate yang keluar tak jadi

[00:09:06.510 – 00:09:07.890] nak masuk. So dapat RM2

[00:09:07.890 – 00:09:12.870] Dan kita target closing rate website kita dalam sekitar 8%

[00:09:12.870 – 00:09:15.690] Standard lah 8, 5% macam tu

[00:09:15.690 – 00:09:18.830] Kita akan dapat sebanyak RM30 lebih kurang

[00:09:18.830 – 00:09:19.290] 34

[00:09:19.290 – 00:09:25.230] Kalau 8, jangan katalah website tu masuk 20 orang

[00:09:26.130 – 00:09:30.190] 20 orang, 5% seorang kan

[00:09:30.190 – 00:09:31.510] Seorang close kan

[00:09:31.510 – 00:09:34.350] 20 darab dengan RM2, RM40

[00:09:35.130 – 00:09:36.490] CPP boleh jadi RM40

[00:09:36.490 – 00:09:38.110] Kalau yang ni

[00:09:38.910 – 00:09:40.810] RM30 bahagi RM2 apa?

[00:09:41.450 – 00:09:41.930] RM15

[00:09:43.370 – 00:09:44.090] RM15

[00:09:45.290 – 00:09:46.610] Maksudnya RM15

[00:09:46.610 – 00:09:48.150] 1 bahagi RM15 apa?

[00:09:54.890 – 00:09:55.610] RM15

[00:09:55.610 – 00:09:57.090] Darab 100

[00:09:57.090 – 00:09:58.390] Maksudnya 6.7%

[00:09:58.390 – 00:10:00.950] Kalau ambil CPP RM30 ni

[00:10:00.950 – 00:10:03.390] Maksudnya closing rate website dalam 6.7%

[00:10:03.390 – 00:10:06.010] Kalau closing rate website yang bagus

[00:10:06.010 – 00:10:08.550] Biasanya 8, 10% pun ada

[00:10:08.550 – 00:10:10.890] Kalau 10% maksudnya

[00:10:12.010 – 00:10:12.690] Masuk

[00:10:12.690 – 00:10:14.190] Masuk dalam website

[00:10:15.250 – 00:10:16.990] 10 orang 1 close

[00:10:16.990 – 00:10:18.810] So CBP kita

[00:10:18.810 – 00:10:21.590] RM20 lah sebab RM2 seorang masuk

[00:10:21.590 – 00:10:23.190] Kalau 10 orang masuk RM20

[00:10:23.190 – 00:10:24.630] Tapi seorang dah close

[00:10:24.630 – 00:10:26.230] So inilah benchmark dia

[00:10:26.230 – 00:10:28.270] So bila kita tengok luaran iklan

[00:10:28.270 – 00:10:29.810] Itu CTRL lah kena baiki

[00:10:29.810 – 00:10:32.470] Kalau tengok CTRL pula tak ok

[00:10:32.470 – 00:10:33.390] Maksud dah laman iklan

[00:10:33.390 – 00:10:36.430] Kalau tengok eh kenapa ramai yang dah masuk CTRL ok

[00:10:36.430 – 00:10:37.970] CTRL ok tapi tak beli

[00:10:37.970 – 00:10:39.230] Rupanya iklan kita

[00:10:39.230 – 00:10:40.550] Tak buat orang tu

[00:10:40.550 – 00:10:41.350] Rasa nak beli

[00:10:41.350 – 00:10:42.170] Dia tak cukup elemen

[00:10:42.170 – 00:10:42.690] Mesti tak ada

[00:10:42.690 – 00:10:43.430] Elemen tak ada

[00:10:44.390 – 00:10:44.950] Contohnya

[00:10:45.650 – 00:10:47.010] S-E-E

[00:10:48.110 – 00:10:49.130] S-E-E

[00:10:49.130 – 00:10:51.150] I-U-W-T-O-U-A

[00:10:51.150 – 00:10:51.950] Kita akan belajar

[00:10:51.950 – 00:10:52.930] Dalam topik dan seterusnya

[00:10:52.930 – 00:10:54.650] Elemen dalam website

[00:10:54.650 – 00:10:55.750] Untuk meyakinkan orang

[00:10:55.750 – 00:10:56.370] Rasa nak beli

[00:10:56.370 – 00:10:57.310] Mungkin tak ada

[00:10:57.310 – 00:10:57.950] Elemen T

[00:10:57.950 – 00:10:58.550] Trust

[00:10:58.550 – 00:10:59.310] Mungkin tak ada

[00:10:59.310 – 00:10:59.850] Elemen O

[00:10:59.850 – 00:11:00.290] Offer

[00:11:00.290 – 00:11:00.770] Mungkin tak ada

[00:11:00.770 – 00:11:01.330] Elemen U

[00:11:01.330 – 00:11:01.790] Urgency

[00:11:01.790 – 00:11:02.930] Dia macam

[00:11:02.930 – 00:11:04.010] Bila kita masak

[00:11:04.010 – 00:11:05.630] Dia tak cukup rasa

[00:11:05.630 – 00:11:07.570] Masa, manis, pedas, pahit

[00:11:07.570 – 00:11:08.390] Dia mungkin tak cukup

[00:11:08.390 – 00:11:08.710] Jadi macam

[00:11:08.710 – 00:11:10.310] Tak sedap lah

[00:11:10.310 – 00:11:11.590] Dia satu rasa je

[00:11:11.590 – 00:11:12.450] Dia rasa macam

[00:11:12.450 – 00:11:13.270] Offer je

[00:11:13.270 – 00:11:14.230] Tak ada urgency

[00:11:14.230 – 00:11:15.670] Ada trust je

[00:11:15.670 – 00:11:16.510] Eh trust ada

[00:11:16.510 – 00:11:17.290] Offer pula tak ada

[00:11:17.290 – 00:11:18.030] Dia macam tu lah

[00:11:18.030 – 00:11:19.270] Dia mungkin tempang

[00:11:19.270 – 00:11:19.930] Bila berjalan tu

[00:11:19.930 – 00:11:20.550] So

[00:11:20.550 – 00:11:21.750] Ini adalah

[00:11:21.750 – 00:11:23.070] Benchmark website

[00:11:23.070 – 00:11:24.370] Benchmark whatsapp

[00:11:24.370 – 00:11:26.150] Dan benchmark winning ads pun

[00:11:26.150 – 00:11:27.670] Follow benda yang sama

[00:11:27.670 – 00:11:28.550] Macam

[00:11:28.550 – 00:11:29.690] Senang susah

[00:11:29.690 – 00:11:30.730] Senang je

[00:11:30.730 – 00:11:32.170] Bila awak dah makin pandai

[00:11:32.170 – 00:11:33.790] Memang rasa macam seram sikit

[00:11:33.790 – 00:11:34.690] Tapi semakin lama

[00:11:34.690 – 00:11:36.210] Awak semakin pandai

[00:11:36.210 – 00:11:37.050] Dan semakin yakin

[00:11:37.050 – 00:11:37.490] Okay

[00:11:37.490 – 00:11:39.170] Jumpa dalam video yang seterusnya

[00:11:39.170 – 00:11:39.990] Zaz