⁠Fasa Scale Up : Scale Down Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:03] Fasa Scale Up, dan juga Fasa Scale Down. [semak: uncertain words] [00:00:03–00:00:05] So, jom kita belajar tentang dua perkara ni. [semak: uncertain words] [00:00:06–00:00:10] Scale, we're going up up up up in a minum minum. [semak: uncertain words] [00:00:10–00:00:11] Haa macam tu lah eh lagu dia. [semak: uncertain words] [00:00:12–00:00:13] Scale Down. [00:00:13–00:00:14] We're going down down. [00:00:15–00:00:16] Celia scale tu lah. [semak: uncertain words] [00:00:17–00:00:18] Scale Down. [00:00:18–00:00:21] Haa, Scale Down ni saya jarang jumpa orang dengar. [00:00:21–00:00:22] Tapi biasa saya yang sebut. [00:00:22–00:00:23] Saya memang berdedah lah Scale Down. [semak: uncertain words] [00:00:23–00:00:27] Sebab memang ada situasi kita berjaya Scale Down iklan tu dengan bersruktur. [semak: uncertain words] [00:00:27–00:00:29] Okay, apakah scale up strategy? [semak: uncertain words] [00:00:30–00:00:33] Scale up strategy adalah cara untuk kita naikkan bajet iklan. [00:00:34–00:00:35] Macam kita tengok sebelum ni, yang ni. [00:00:35–00:00:36] Haa, nampak eh? [00:00:37–00:00:38] Horizontal scale up, yang ni. [00:00:39–00:00:41] Horizontal scale up ni, kita cuba naikkan secara horizontal. [00:00:44–00:00:46] Vertical, horizontal, horizontal, vertical macam ni. [00:00:46–00:00:48] Haa, ni kita dah belajar tadi eh, tengoklah video sebelum ni. [semak: uncertain words] [00:00:49–00:00:50] So, memang wujud benda ni. [00:00:51–00:00:52] Maksud senang dia adalah, [00:00:52–00:00:54] Vertical scale up [00:00:56–00:00:57] Vertical [00:00:57–00:00:58] Scale up [semak: uncertain words] [00:00:58–00:00:59] VSU [semak: uncertain words] [00:01:00–00:01:02] Ini adalah dengan up budget [00:01:04–00:01:05] So, nak cerita dia [semak: uncertain words] [00:01:05–00:01:06] Kalau awak dah faham sekarang [00:01:07–00:01:08] Horizontal scale up [00:01:08–00:01:09] Adalah [00:01:10–00:01:11] New ads [00:01:13–00:01:16] Maksudnya tambah banyak bagi iklan [semak: uncertain words] [00:01:16–00:01:18] Banyak, banyak, banyak, banyak, banyak [00:01:18–00:01:20] Yang ni pula satu je [semak: uncertain words] [00:01:20–00:01:22] Tapi naikkan lagi budget [00:01:22–00:01:22] Dia macam tu [00:01:22–00:01:24] dan [semak: uncertain words] [00:01:24–00:01:26] ROAS return on ad spend [semak: uncertain words] [00:01:26–00:01:26] kita dah belajar tadi [00:01:26–00:01:28] ini antara benda-benda penting [semak: uncertain words] [00:01:28–00:01:28] ROAS ni [00:01:28–00:01:30] pulangan ads [00:01:30–00:01:31] daripada [00:01:31–00:01:32] pulangan sale [00:01:32–00:01:32] daripada modal iklan [00:01:32–00:01:33] kita dah belajar [00:01:33–00:01:35] return on ad spend [00:01:35–00:01:36] jadi [00:01:38–00:01:40] kita dah capai [00:01:40–00:01:41] target sale kita [00:01:41–00:01:42] kita dah tahu [00:01:42–00:01:43] daily ad spend kita [00:01:43–00:01:46] kita nak cuba naikkan [00:01:46–00:01:48] sebab scale up ni adalah fasa [00:01:48–00:01:50] untuk capai sales target kita [00:01:50–00:01:51] contoh [00:01:51–00:01:52] kita punya sales target kita tadi [00:01:52–00:01:53] dia dah kira [00:01:53–00:01:54] RM [00:01:54–00:01:55] RM100,000 [semak: uncertain words, number or amount] [00:01:56–00:01:56] Okay [semak: uncertain words] [00:01:56–00:01:59] Tengok balik topik magic number [00:01:59–00:02:00] Pergi balik [00:02:00–00:02:01] Video sebelum ni [00:02:01–00:02:02] Saya ada share [00:02:02–00:02:03] Tentang magic number [00:02:03–00:02:04] Kalau awak nak capai [00:02:04–00:02:05] Sale RM100,000 [semak: uncertain words, number or amount] [00:02:05–00:02:07] Berapa jumlah customer [00:02:07–00:02:08] Yang awak kena dapat sehari [00:02:08–00:02:10] Katalah awak dah kira-kira-kira [00:02:10–00:02:11] Okay tuan [00:02:11–00:02:12] Saya kena dapatkan [00:02:12–00:02:13] Sebanyak [00:02:15–00:02:17] 40 customer sehari [semak: uncertain words, number or amount] [00:02:18–00:02:19] 40 [semak: number or amount] [00:02:19–00:02:20] Standard lah [semak: uncertain words] [00:02:20–00:02:21] 30 lah [semak: uncertain words, number or amount] [00:02:21–00:02:21] Tadi berapa? [00:02:21–00:02:22] Tadi [00:02:22–00:02:24] Tadi sale RM33,000 [semak: number or amount] [00:02:24–00:02:24] 6 eh [semak: uncertain words, number or amount] [00:02:25–00:02:26] 6 kan [semak: uncertain words, number or amount] [00:02:26–00:02:27] ni ambil triple lah [semak: uncertain words] [00:02:27–00:02:28] 18 customer sehari [semak: number or amount] [00:02:28–00:02:28] tekanlah [semak: uncertain words] [00:02:28–00:02:29] 20 lah [semak: number or amount] [00:02:29–00:02:30] 20 customer sehari [semak: number or amount] [00:02:30–00:02:31] untuk dapat capai [00:02:31–00:02:32] sales 100 ribu [semak: uncertain words, number or amount] [00:02:32–00:02:33] jadinya [00:02:33–00:02:34] kita nak tahu [00:02:34–00:02:36] berapa kita nak kena spend [00:02:36–00:02:37] untuk dapat banyak ni [00:02:37–00:02:38] sebab tu lah [semak: uncertain words] [00:02:38–00:02:39] kita nak tahu tak [semak: uncertain words] [00:02:39–00:02:39] berapa [00:02:39–00:02:40] target at spend [semak: uncertain words] [00:02:40–00:02:42] so kita pun bahagi [00:02:43–00:02:43] sebab apa [00:02:43–00:02:44] sebab ini [00:02:44–00:02:45] 20 per day [semak: number or amount] [00:02:46–00:02:47] so [00:02:47–00:02:48] average CPP kita [00:02:48–00:02:49] CPP kita adalah [00:02:49–00:02:50] RM [00:02:51–00:02:51] RM30 [semak: uncertain words, number or amount] [00:02:51–00:02:52] kalau ingat tadi eh [00:02:52–00:02:53] sebab product kita adalah [00:02:53–00:02:54] RM [00:02:54–00:02:55] RM150 [semak: number or amount] [00:02:55–00:02:57] So biasanya dia rawas 5 [semak: uncertain words, number or amount] [00:02:59–00:03:00] Dia 5 kali ganda [semak: number or amount] [00:03:00–00:03:02] Kalau tak faham tengok video sebelum ni [00:03:02–00:03:04] Sebab tu jangan skip tengok video sebelum ni balik [00:03:05–00:03:05] RM150 [semak: number or amount] [00:03:06–00:03:07] Pulangan 5 kali ganda [semak: number or amount] [00:03:07–00:03:10] Biasanya modal kita kurang 5 kali ganda lah [semak: number or amount] [00:03:10–00:03:12] Sebab nak dapat pulangan 5 kali ganda so RM30 [semak: uncertain words, number or amount] [00:03:12–00:03:14] So 20 orang [semak: number or amount] [00:03:14–00:03:15] Darab RM30 berapa [semak: uncertain words, number or amount] [00:03:17–00:03:20] 20 orang darab RM30 [semak: uncertain words, number or amount] [00:03:22–00:03:22] RM600 [semak: uncertain words, number or amount] [00:03:23–00:03:24] RM600 kita kena spend [semak: number or amount] [00:03:24–00:03:25] Per day [00:03:25–00:03:26] Ini adalah [semak: uncertain words] [00:03:26–00:03:28] Add spend kita [semak: uncertain words] [00:03:28–00:03:29] So kita dah boleh dapat dah [00:03:29–00:03:30] Oh [00:03:30–00:03:32] Macam mana kita nak [00:03:32–00:03:33] Membajetkan [00:03:33–00:03:35] Kita punya 600 ni [semak: number or amount] [00:03:35–00:03:36] So jom kita cuba buat [00:03:36–00:03:37] 600 [semak: number or amount] [00:03:38–00:03:40] Kalau kita buat video [00:03:40–00:03:41] 10 pun dah settle lah [semak: number or amount] [00:03:41–00:03:42] Kita reserve lah [00:03:42–00:03:43] Kita buat 8 [semak: number or amount] [00:03:43–00:03:45] Katalah kita buat 8 kat sini [semak: number or amount] [00:03:45–00:03:47] Sebab 8 darat dengan 60 [semak: uncertain words, number or amount] [00:03:47–00:03:47] Kan dapat [semak: uncertain words] [00:03:48–00:03:49] 480 [semak: number or amount] [00:03:50–00:03:52] So kita ada baki lagi [00:03:52–00:03:53] 120 [semak: uncertain words, number or amount] [00:03:53–00:03:54] Kita boleh buat 6 video [semak: number or amount] [00:03:55–00:03:57] 6 poster [semak: number or amount] [00:03:57–00:03:58] 6 gambar [semak: number or amount] [00:03:58–00:04:01] So kita dapat RM120 [semak: number or amount] [00:04:01–00:04:02] So dapatlah RM600 [semak: number or amount] [00:04:02–00:04:03] Nampak? [00:04:04–00:04:05] Dia balance lah kat situ [semak: uncertain words] [00:04:05–00:04:06] Dia lebih kurang lah [00:04:06–00:04:07] Ataupun kurang lah satu [semak: uncertain words] [00:04:07–00:04:08] Buat 7 [semak: uncertain words, number or amount] [00:04:08–00:04:09] Sini pula kata lebih [00:04:09–00:04:10] Dia terpulang pada awak [00:04:10–00:04:11] Kalau saya [00:04:11–00:04:13] Saya lebih prefer video lagi banyak [semak: uncertain words] [00:04:13–00:04:13] Daripada gambar lah [00:04:14–00:04:15] So dah faham [00:04:15–00:04:17] Jadi next pula adalah [00:04:17–00:04:18] Option 1 [semak: uncertain words, number or amount] [00:04:20–00:04:22] Adalah awak scale up [00:04:22–00:04:23] Tapi awak scale up [00:04:23–00:04:24] Based on [00:04:24–00:04:32] kuantiti. So, senang cerita, tak payah scale up. Cara scale up [semak: uncertain words] [00:04:32–00:04:35] paling senang adalah jangan pernah scale up. Ramai tanya, tuan [semak: uncertain words] [00:04:35–00:04:41] saya naikkan bajet iklan saya lah, at saya ni tuan, saya spend RM60 [semak: uncertain words, number or amount] [00:04:41–00:04:44] ringgit. Saya ikut tuan ajar tu dah jadi dah. Lepas tu bila [00:04:44–00:04:49] saya naikkan bajet dia tuan kepada RM, saya naikkan sikit je tuan [00:04:51–00:04:51] RM100 [semak: number or amount] [00:04:51–00:04:53] eh tu tak okey lah tuan [semak: uncertain words] [00:04:53–00:04:54] kalau tak elok je [00:04:54–00:04:56] tapi seratus jarang lah tak okey [semak: uncertain words] [00:04:56–00:04:57] biasanya yang besar sikit [00:04:57–00:04:57] bila tak okey eh [semak: uncertain words] [00:04:57–00:04:59] saya naikkan 150 tuan [semak: uncertain words, number or amount] [00:04:59–00:05:00] so macam mana tuan eh [00:05:00–00:05:01] macam mana nak naikkan budget [semak: uncertain words] [00:05:01–00:05:02] tanpa [00:05:03–00:05:04] koyakkan iklan tu [00:05:04–00:05:05] tak payah naik budget [00:05:06–00:05:07] tapi penat lah saya [00:05:07–00:05:09] nak kena banyak iklan [semak: uncertain words] [00:05:09–00:05:09] padam ke [00:05:10–00:05:12] siapa suruh nak sell tinggi [semak: uncertain words] [00:05:12–00:05:13] ingat senang-senang je ke [00:05:13–00:05:14] orang buat sell 1 million per month [semak: number or amount] [00:05:14–00:05:15] awak ingat magic ke [00:05:15–00:05:16] mana tu tekan je ads kan [semak: uncertain words] [00:05:16–00:05:18] so memang macam tu cara dia [00:05:18–00:05:18] that's why [00:05:18–00:05:20] saya belajar dengan sifu underground [semak: uncertain words] [00:05:20–00:05:21] yang power-power ni [semak: uncertain words] [00:05:21–00:05:21] saya perstudy [semak: uncertain words] [00:05:21–00:05:22] macam mana [00:05:22–00:05:24] ni cerita 2 tahun lepas lah [semak: uncertain words, number or amount] [00:05:24–00:05:25] macam mana dia boleh buat [00:05:25–00:05:26] sales 1 juta sebulan [semak: uncertain words, number or amount] [00:05:26–00:05:27] tekan ads [00:05:27–00:05:28] bodoh macam tu ya [semak: uncertain words] [00:05:28–00:05:30] oh rupanya tak bodoh sangat [00:05:30–00:05:31] dia rajin gila dekat iklan [00:05:31–00:05:32] rahsi adalah pada [00:05:33–00:05:34] kuantiti quality [semak: uncertain words] [00:05:35–00:05:37] kuantiti yang berkualiti [00:05:37–00:05:37] faham [00:05:37–00:05:38] dia mesti kena ada kualiti juga [00:05:38–00:05:40] so dia adalah [00:05:42–00:05:42] kuantiti [00:05:44–00:05:45] yang [00:05:46–00:05:47] berkualiti [00:05:50–00:05:51] Wam-wam sum [semak: uncertain words] [00:05:51–00:05:53] Maksudnya awak ada [semak: uncertain words] [00:05:53–00:05:54] 30 ads [semak: number or amount] [00:05:55–00:05:56] Winning [00:05:56–00:05:57] Bukan biasa-biasa [00:05:58–00:05:59] Ads yang winning tak tu [semak: uncertain words] [00:06:00–00:06:01] So [00:06:01–00:06:02] Jangan naikkan bajet [00:06:02–00:06:04] Sebab tu saya suka option A [00:06:05–00:06:06] Jangan scale up pun lah sekali [00:06:06–00:06:09] Sebab tu topik walaupun saya guna ayat scale up [00:06:09–00:06:10] Sebenarnya kita tak pernah scale up [00:06:12–00:06:13] Kita memang maintain je macam tu [00:06:14–00:06:16] Macam mana saya scale up lah [semak: uncertain words] [00:06:16–00:06:16] Sebab awak malas [00:06:16–00:06:17] Haran je lah iklan baru [semak: uncertain words] [00:06:17–00:06:19] Oh tapi nak kena shooting baru [semak: uncertain words] [00:06:19–00:06:20] Shoot je lah [00:06:20–00:06:21] Buat je lah [00:06:21–00:06:21] Jadual sebab tu kita [00:06:21–00:06:22] Bagi dari jadual [semak: uncertain words] [00:06:22–00:06:23] Option B [00:06:23–00:06:24] Yang ni tipikal marketer pemalas [00:06:24–00:06:26] Yang nampak macam busy [00:06:26–00:06:27] Acah-acah buat kerja [00:06:27–00:06:28] Tapi sebenarnya tekan budget [00:06:28–00:06:28] Ads je [semak: uncertain words] [00:06:28–00:06:29] Hari-hari refresh [semak: uncertain words] [00:06:29–00:06:29] Ingat [00:06:29–00:06:31] Dia kerja marketer ni macam ni [00:06:31–00:06:31] Yang dia kelakar [semak: uncertain words] [00:06:31–00:06:32] Dia suka hari-hari refresh [00:06:33–00:06:35] Pagi, petang, malam [00:06:35–00:06:35] Refresh [00:06:35–00:06:36] Refresh [semak: uncertain words] [00:06:36–00:06:37] Macam tengah kawal [00:06:37–00:06:37] Kawal budget lah [semak: uncertain words] [00:06:37–00:06:38] Adalah kawal audiens [00:06:38–00:06:40] Padahal kerja marketer [00:06:40–00:06:41] Tak ada kerja pun [00:06:41–00:06:42] Marketer ni [00:06:42–00:06:43] Kalau saya boleh [00:06:43–00:06:44] Keluarkan satu fatwa baru [00:06:46–00:06:46] Marketer [00:06:49–00:06:50] Equal [semak: uncertain words] [00:06:50–00:06:52] Content creator [semak: uncertain words] [00:06:53–00:06:54] Allah Allah saya boleh [00:06:56–00:06:56] Mengeluarkan [00:06:56–00:06:58] Satu fatwa baru [00:06:58–00:07:01] Semua marketer tak patut jadi marketer [semak: uncertain words] [00:07:01–00:07:03] Semua marketer sepatutnya jadi content creator [00:07:03–00:07:05] Sebab itulah tugas hakiki sebenar [00:07:05–00:07:07] Masa marketer patut [00:07:07–00:07:09] Habis sebagai content creator [00:07:09–00:07:11] 80% marketer ni 20% [semak: uncertain words, number or amount] [00:07:11–00:07:13] Jelah tak payahlah cacah busy [semak: uncertain words] [00:07:13–00:07:15] Ini marketer poyok sombong [semak: uncertain words] [00:07:15–00:07:16] Edit video pun tak nak [00:07:16–00:07:18] Video editor tak bagi video baru [00:07:18–00:07:19] Saya just test je lah [00:07:19–00:07:20] Video yang sedia ada [00:07:20–00:07:21] Betapa buat hari-hari [semak: uncertain words] [00:07:21–00:07:23] Saya try audience [00:07:24–00:07:25] Split test audio [semak: uncertain words] [00:07:25–00:07:26] Retargeting ads lah [00:07:26–00:07:28] Saya optimise space macam [semak: uncertain words] [00:07:29–00:07:30] Alay [00:07:30–00:07:31] Saya jadi pun macam [semak: uncertain words] [00:07:31–00:07:32] Macam bengong tau [semak: uncertain words] [00:07:32–00:07:33] You tak faham [semak: uncertain words] [00:07:33–00:07:34] Dia sebenarnya pemalas je [00:07:34–00:07:35] Marketer ni [00:07:35–00:07:36] Dia ingat dia ada ilmu teknikal tinggi sangat [00:07:36–00:07:37] Sedangkan [00:07:37–00:07:39] Kerja marketer sebenar [00:07:39–00:07:40] Adalah kat content creator [00:07:40–00:07:42] Sebab tu kepada marketer-marketer [semak: uncertain words] [00:07:42–00:07:42] Yang tak tengok [semak: uncertain words] [00:07:42–00:07:44] Tolong taubat nak suhar sekarang [semak: uncertain words] [00:07:44–00:07:44] Mengucap je [semak: uncertain words] [00:07:44–00:07:48] Awak easily replaceable [semak: uncertain words] [00:07:48–00:07:48] Oleh budak intern [00:07:49–00:07:50] Seorang budak intern [00:07:50–00:07:51] Terus boleh kalah kan [00:07:51–00:07:51] Sebab tu [00:07:52–00:07:53] Orang terbaik [00:07:53–00:07:54] Untuk jadi marketer [00:07:54–00:07:54] Sebenarnya adalah [00:07:54–00:07:55] Content creator [semak: uncertain words] [00:07:55–00:07:56] Tapi content creator pula [00:07:56–00:07:57] Sombong [00:07:57–00:07:57] Kenapa [00:07:57–00:07:58] Tak nak belajar [semak: uncertain words] [00:07:58–00:07:58] Technical dia kata [semak: uncertain words] [00:07:59–00:08:00] Susahlah [00:08:01–00:08:02] Peninglah [00:08:02–00:08:03] Downgrade diri aku [00:08:03–00:08:04] Adalah macam-macam [semak: uncertain words] [00:08:04–00:08:05] Marketer ni [00:08:05–00:08:06] Dia tak nak buat sebab malas [00:08:06–00:08:07] Content creator [00:08:07–00:08:07] Tak nak buat sebab ego [semak: uncertain words] [00:08:07–00:08:08] Ha dia macam tu [semak: uncertain words] [00:08:08–00:08:09] Dia terbalik sikit [00:08:09–00:08:10] Sebab manusia ni [00:08:10–00:08:11] Tiga masalah [00:08:13–00:08:14] J [00:08:15–00:08:15] M [00:08:15–00:08:16] E [00:08:17–00:08:17] Jahil [00:08:18–00:08:19] Malas [00:08:20–00:08:20] Ego [00:08:22–00:08:24] Content creator biasanya ego lah [00:08:24–00:08:25] Dia bukan tak boleh belajar [00:08:25–00:08:26] Dia ego [00:08:26–00:08:27] Marketer biasanya malas [00:08:29–00:08:29] Dia malas [semak: uncertain words] [00:08:29–00:08:30] Dia mana nak buat video [semak: uncertain words] [00:08:30–00:08:31] Mana nak edit [semak: uncertain words] [00:08:31–00:08:31] Mana nak [00:08:31–00:08:32] Malas lah dia malas [semak: uncertain words] [00:08:32–00:08:33] Dia nak buat kerja senang je [00:08:33–00:08:35] Content creator bukan je malas rajin [00:08:35–00:08:36] Dia nak senang nak buat content [semak: uncertain words] [00:08:36–00:08:37] Edit kau kau [00:08:37–00:08:38] Tapi dia ego macam [semak: uncertain words] [00:08:38–00:08:38] Hmm [00:08:38–00:08:40] Gaji aku buat content creator lagi banyak [semak: uncertain words] [00:08:40–00:08:41] Daripada buat marketer [00:08:41–00:08:42] Macam tu lah [semak: uncertain words] [00:08:43–00:08:43] So [00:08:44–00:08:45] Scale down strategy pula [00:08:45–00:08:46] Okay [00:08:46–00:08:47] Scale down strategy ni pula [00:08:49–00:08:57] adalah cara untuk turunkan bajet berperingkat. [semak: uncertain words] [00:09:00–00:09:01] Cerita dia macam ni. [00:09:01–00:09:04] Bayangkan ada satu iklan A ni, dia dah perform gila. [00:09:04–00:09:08] Kita spend RM300 sehari. [semak: number or amount] [00:09:11–00:09:15] Tiba-tiba, elok-elok dia tengah perform, perform, perform. [00:09:15–00:09:17] Bayangkan saya tadi, perform, perform, perform. [semak: uncertain words] [00:09:18–00:09:19] Eh, tak perform. [00:09:19–00:09:20] Perform balik. Eh, tak perform. [00:09:21–00:09:22] Perform balik, perform balik. [00:09:22–00:09:24] tak perform, tak perform, tak perform [semak: uncertain words] [00:09:24–00:09:25] alamak tuan, macam mana ni tuan [00:09:26–00:09:27] dah 3 kali tak perform eh [semak: uncertain words, number or amount] [00:09:28–00:09:30] haa, takkan nak off terus [00:09:30–00:09:32] takkan awak nak hilangkan [00:09:33–00:09:34] lupakan jasa orang [00:09:34–00:09:36] yang dah berharga pada awak, takkan awak [00:09:36–00:09:38] terus off je, sayang lah [00:09:38–00:09:40] so apa yang kita akan buat, kita akan drop [00:09:40–00:09:42] secara berperingkat, kat sini kita akan [00:09:42–00:09:42] drop pula [00:09:44–00:09:46] kat sini spend, kat sini spend [00:09:46–00:09:48] 300, dekat sini [semak: number or amount] [00:09:48–00:09:50] kita, oh tak ok dah, ok lah, turun bajet [semak: uncertain words] [00:09:50–00:09:53] Pergi kepada tangga sebelumnya [00:09:53–00:09:55] Iaitu RM150 [semak: number or amount] [00:09:56–00:09:56] Contohnya [00:09:56–00:09:59] Lepas tu dia, oh tak ok [00:09:59–00:10:01] Eh ok baliklah, ok tak ok, ok baliklah [semak: uncertain words] [00:10:01–00:10:02] Ok baliklah, ok baliklah [00:10:02–00:10:04] Ok, ok tak ok, ok [00:10:04–00:10:06] Ok, tak ok, tak ok, tak ok [00:10:06–00:10:08] Alamak tuan, tak ok lagi lah pada RM150 [semak: uncertain words, number or amount] [00:10:08–00:10:10] Turun lagi sikit lagi [00:10:10–00:10:11] Kepada tangga sebelumnya [00:10:11–00:10:13] Haa macam tu, maksudnya [00:10:13–00:10:16] Dia adalah cara untuk turunkan [00:10:16–00:10:18] Bajet secara [00:10:18–00:10:19] Berperingkat [00:10:20–00:10:21] kita turun sikit, sikit, sikit, sikit [semak: uncertain words] [00:10:21–00:10:23] tengok balik, 3 hari tak ok, turunkan lagi [semak: uncertain words, number or amount] [00:10:23–00:10:25] kalau ok, maintain kat situ [semak: uncertain words] [00:10:25–00:10:26] sebab [00:10:27–00:10:29] benda ni adalah demand and supply [00:10:29–00:10:31] ok, tapi sebelum tu, foto dan video ni [semak: uncertain words] [00:10:31–00:10:33] dua-dua tangga dia beza sikit, aku dah tengok kat situ [semak: uncertain words] [00:10:34–00:10:35] biasanya tangga kenaikan ni [00:10:35–00:10:37] kalau video, kita daripada [00:10:38–00:10:39] RM60 [semak: number or amount] [00:10:39–00:10:40] naik kepada [00:10:42–00:10:43] RM150, naik kepada [semak: number or amount] [00:10:45–00:10:45] RM300 [semak: number or amount] [00:10:45–00:10:47] boleh tengok lah habis tu, saya tulis tu [semak: uncertain words] [00:10:48–00:10:49] video [00:10:50–00:10:51] Video ni [00:10:52–00:10:53] Dekat scale up tu [00:10:53–00:10:54] Option B [semak: uncertain words] [00:10:54–00:10:55] Okay option B tu tengok [semak: uncertain words] [00:10:55–00:10:57] Tengok yang option B [00:10:57–00:10:58] Dekat scale up tu [00:10:58–00:10:59] Kita naik [00:10:59–00:11:00] Kalau video [00:11:00–00:11:01] 60 [semak: number or amount] [00:11:01–00:11:02] Naik 150 [semak: number or amount] [00:11:02–00:11:03] Naik 300 [semak: number or amount] [00:11:03–00:11:04] Naik 500 [semak: number or amount] [00:11:04–00:11:05] Naik 1000 [semak: number or amount] [00:11:05–00:11:05] Nampak? [00:11:05–00:11:07] Tu tangga biasa saya buat lah [semak: uncertain words] [00:11:07–00:11:08] Zaman-zaman saya main [00:11:08–00:11:09] Vertical scale up [00:11:10–00:11:12] Kalau foto pula dia naik [semak: uncertain words] [00:11:12–00:11:12] 20 [semak: number or amount] [00:11:12–00:11:13] Naik 50 [semak: number or amount] [00:11:13–00:11:13] Naik 100 [semak: number or amount] [00:11:13–00:11:15] So nampak dia selamat [00:11:15–00:11:15] Dan dia seganda [00:11:15–00:11:18] Tapi carangan ni tak recommended lah [00:11:18–00:11:18] Sebab [00:11:18–00:11:20] tak rekomendasi apa-apa [semak: uncertain words] [00:11:20–00:11:20] sebab banyak orang kata [00:11:20–00:11:21] naikkan bajet ni [00:11:22–00:11:23] 20%, 30% [semak: number or amount] [00:11:23–00:11:24] tapi saya personal ni [semak: uncertain words] [00:11:24–00:11:24] menyampahlah [00:11:24–00:11:25] saya macam [00:11:25–00:11:26] lambat eh [semak: uncertain words] [00:11:26–00:11:27] so saya terus buat je [00:11:27–00:11:28] seganda terus [00:11:28–00:11:29] dan ok je sebenarnya [00:11:29–00:11:30] sebab iklan power [00:11:30–00:11:31] dia akan pergi je [00:11:31–00:11:32] ni masalah iklan awak [00:11:32–00:11:33] tak power [00:11:33–00:11:34] sebab tu bila awak naikkan [00:11:34–00:11:34] macam ni lah [semak: uncertain words] [00:11:34–00:11:36] bawa kereta [00:11:36–00:11:37] 30km sejam [semak: number or amount] [00:11:37–00:11:38] sorry 60km sejam [semak: number or amount] [00:11:38–00:11:39] bajet RM60 [semak: number or amount] [00:11:39–00:11:40] pun steering dah goyang [semak: uncertain words] [00:11:40–00:11:41] macam ni [00:11:41–00:11:42] lemak-lemak [00:11:42–00:11:43] nak terbabas [00:11:43–00:11:44] sekali awak tekan minyak lagi [00:11:44–00:11:45] 150km [semak: number or amount] [00:11:46–00:11:47] itulah iklan [00:11:47–00:11:48] Cuma kalau iklan tu [00:11:48–00:11:49] Waktu run [semak: uncertain words] [00:11:49–00:11:50] RM60 tu [semak: uncertain words, number or amount] [00:11:50–00:11:51] Ibarat RM60 sejam [semak: number or amount] [00:11:51–00:11:52] Huh [semak: uncertain words] [00:11:52–00:11:52] Solid [semak: uncertain words] [00:11:54–00:11:54] Tekan lagi [semak: uncertain words] [00:11:55–00:11:56] 1.50 [semak: uncertain words, number or amount] [00:11:56–00:11:56] Oh [semak: uncertain words] [00:11:56–00:11:57] Gagoyong [semak: uncertain words] [00:11:57–00:11:58] Okay tapi boleh [semak: uncertain words] [00:11:58–00:11:58] Boleh lagi [00:11:58–00:11:59] Tekan kat tu [semak: uncertain words] [00:11:59–00:12:00] Menenggau [00:12:00–00:12:01] Macam tu lah ibaratnya [00:12:02–00:12:03] So dia punya traction [semak: uncertain words] [00:12:03–00:12:04] Dia punya [00:12:05–00:12:06] Scalability content [00:12:06–00:12:07] Content ni guys [00:12:07–00:12:08] Dia ada satu ayat dia panggil [00:12:09–00:12:10] Content [00:12:13–00:12:14] Yang scalable [00:12:15–00:12:16] Apa maksud content yang scalable [semak: uncertain words] [00:12:16–00:12:18] Sebab tu saya nak lukis [00:12:18–00:12:19] sebenarlah ni [00:12:20–00:12:22] dia macam ada 3 bulatan tau sebenarnya [semak: number or amount] [00:12:22–00:12:23] yang ni adalah hot audience [00:12:23–00:12:25] yang ni adalah cold [semak: uncertain words] [00:12:25–00:12:26] eh warm [00:12:26–00:12:29] yang adalah cold [00:12:29–00:12:31] bila iklan awak run [00:12:31–00:12:33] dia akan always run dekat hot [00:12:33–00:12:34] tapi jap [semak: uncertain words] [00:12:34–00:12:35] salah lukis [00:12:35–00:12:37] bulatan dia sebenarnya macam ni [00:12:37–00:12:38] bulatan dia macam ni [00:12:40–00:12:41] kecil [00:12:42–00:12:42] besar [00:12:43–00:12:44] besar gila [semak: uncertain words] [00:12:45–00:12:47] so bila dia start run [00:12:47–00:12:48] dia akan run daripada hot [00:12:48–00:12:49] bila dia run iklan [00:12:49–00:12:51] Facebook akan terus tekan daripada hot [semak: uncertain words] [00:12:51–00:12:52] Oh hot pergi [semak: uncertain words] [00:12:52–00:12:53] Eh mati kat sini [00:12:53–00:12:54] Ada iklan baru pulak [00:12:54–00:12:55] Eh mati dah kat sini [00:12:55–00:12:56] Iklan baru pulak [semak: uncertain words] [00:12:56–00:12:57] Oh weh power [semak: uncertain words] [00:12:57–00:12:59] Oh weh weh weh [semak: uncertain words] [00:12:59–00:12:59] Mati kat sini [00:13:01–00:13:02] Mati kat sini [semak: uncertain words] [00:13:02–00:13:03] Dia kenal tak [semak: uncertain words] [00:13:03–00:13:04] Oh ustaz [00:13:04–00:13:05] Oh ustaz pun tak [semak: uncertain words] [00:13:05–00:13:06] Tak tahu tak tahu tak tahu [semak: uncertain words] [00:13:06–00:13:07] Boom [semak: uncertain words] [00:13:07–00:13:08] Pergi mati kat sini [00:13:08–00:13:10] 3 juta view [semak: number or amount] [00:13:11–00:13:12] 3M [semak: number or amount] [00:13:12–00:13:13] Huh [semak: uncertain words] [00:13:13–00:13:14] Inilah content [00:13:15–00:13:17] Content ada setengah yang scalable [semak: uncertain words] [00:13:17–00:13:19] Yang dia boleh penetrate [00:13:19–00:13:20] Daripada warm kepada [00:13:20–00:13:22] hot, kepada warm, kepada pekul. Masa apa [semak: uncertain words] [00:13:22–00:13:24] masa penetrate? Dia still profitable. [semak: uncertain words] [00:13:24–00:13:27] Dia boleh convert orang stranger [00:13:27–00:13:28] jadi customer. Punyalah [00:13:28–00:13:30] power. Punyalah tajam pisau [00:13:30–00:13:31] penetration tu. [semak: uncertain words] [00:13:33–00:13:34] Faham kan? [00:13:34–00:13:36] Saya tak ada sakit jantung. Tiba-tiba [00:13:36–00:13:38] saya tengok iklan ustaz tu macam, oish [00:13:38–00:13:40] aku kena beli produk sakit jantung ni. [semak: uncertain words] [00:13:40–00:13:42] Padahal aku tak ada sakit jantung pun. Aku kena [semak: uncertain words] [00:13:42–00:13:44] hadiahkan kat atok aku. Kat mak aku. [00:13:45–00:13:46] Punyalah power iklan tu. [00:13:46–00:13:48] Sampai orang yang tak ada sakit tu pun rasa nak beli. [00:13:48–00:13:50] Nak hadiahkan kepada seseorang. Itulah [00:13:50–00:13:50] audience [00:13:50–00:13:52] content yang scalable [00:13:52–00:13:53] sebab tu [semak: uncertain words] [00:13:53–00:13:54] dia macam demand and supply [00:13:54–00:13:56] awak tengok kat situ [semak: uncertain words] [00:13:56–00:13:58] setiap 3 hari [semak: number or amount] [00:13:58–00:13:58] everyday [00:13:58–00:13:59] if [00:13:59–00:14:00] ads unprofitable [00:14:00–00:14:01] proceed to [00:14:01–00:14:01] off [00:14:01–00:14:02] ataupun drop budget [00:14:02–00:14:03] proceed [semak: uncertain words] [00:14:03–00:14:04] demand [00:14:04–00:14:05] dia ada demand dengan supply [semak: uncertain words] [00:14:05–00:14:07] demand [00:14:07–00:14:08] dengan supply [00:14:08–00:14:10] dia macam kena balance [00:14:10–00:14:11] demand [00:14:12–00:14:13] supply [00:14:14–00:14:15] dia kena balance [00:14:15–00:14:17] inilah kenapa kita nak scale down [00:14:17–00:14:18] kadang-kadang [00:14:18–00:14:19] kita ter-over supply [00:14:19–00:14:21] Demand kecil je [00:14:21–00:14:23] Jadi itu yang iklan kita koyak [semak: uncertain words] [00:14:23–00:14:25] Waktu kita tekan iklan rendah pula [00:14:25–00:14:26] Mungkin RM60 ni [semak: number or amount] [00:14:26–00:14:28] Kita tengah under supply [00:14:28–00:14:29] Demand tinggi [00:14:29–00:14:30] Sebab tu kita naikkan bajet [00:14:30–00:14:32] Tapi kalau time saya [semak: uncertain words] [00:14:32–00:14:33] Saya lagi suka under supply [00:14:33–00:14:34] Sebab tu saya tak nak scale up langsung [00:14:34–00:14:35] Tapi tak apalah [00:14:35–00:14:36] Kalau nak scale up [00:14:36–00:14:37] Ini saya ajar mindset dia [00:14:37–00:14:38] So [00:14:38–00:14:40] Content audience size [00:14:40–00:14:41] Ini adalah audience size [semak: uncertain words] [00:14:41–00:14:43] Content punya audience size [00:14:43–00:14:45] Content audience size [00:14:45–00:14:46] Oh cas [semak: uncertain words] [00:14:46–00:14:48] Jadi formula baru pula [00:14:48–00:14:50] Conten punya audience [semak: uncertain words] [00:14:50–00:14:50] Punya size [semak: uncertain words] [00:14:50–00:14:52] Sebab content tu [00:14:52–00:14:53] Berapa besar audience dia boleh pergi [semak: uncertain words] [00:14:53–00:14:55] Ada content baru kan [00:14:56–00:14:58] Kita shoot celebrity kat mana tau [semak: uncertain words] [00:14:58–00:14:59] Viral [00:15:03–00:15:04] Haa [semak: uncertain words] [00:15:06–00:15:06] Kame [semak: uncertain words] [00:15:06–00:15:07] Kame [semak: uncertain words] [00:15:08–00:15:09] Haa [00:15:09–00:15:09] Macam tu lah [00:15:09–00:15:10] Dia macam power sangat lah [00:15:10–00:15:12] Tak tahulah apa masalah dia [00:15:12–00:15:13] Setahun run [semak: uncertain words] [00:15:13–00:15:14] Tak fatigue-faitik [semak: uncertain words] [00:15:14–00:15:15] Memang ada iklan macam tu eh [00:15:15–00:15:16] Iklan magic [00:15:17–00:15:18] Ditekan dengan air wuduk rasanya [00:15:21–00:15:23] Facebook rosak kan pun tak tahu kan [semak: uncertain words] [00:15:23–00:15:24] Okay, memang wujud lah [semak: uncertain words] [00:15:24–00:15:26] Supply, supply ni pula berapa [00:15:26–00:15:29] Budget kita, daily ads budget [semak: uncertain words] [00:15:29–00:15:30] Ini pula adalah [00:15:30–00:15:31] Daily [00:15:34–00:15:35] Ads budget [semak: uncertain words] [00:15:35–00:15:36] Charge dock [semak: uncertain words] [00:15:38–00:15:40] Budget iklan harian kita ni kadang tertinggi sangat [00:15:40–00:15:42] Jadi dia oversupply, so dia nak balance [semak: uncertain words] [00:15:42–00:15:43] Sebab tu kita scale down sikit-sikit [00:15:45–00:15:46] So, 60 [semak: uncertain words, number or amount] [00:15:46–00:15:48] Unprofitable of budget [00:15:48–00:15:49] 20 uncomfortable [semak: uncertain words, number or amount] [00:15:49–00:15:50] Off budget [semak: uncertain words] [00:15:50–00:15:50] Kenapa? [00:15:51–00:15:52] Sebab itu dah tangga paling bawah [00:15:52–00:15:53] Kalau awak dah [00:15:53–00:15:54] Scale down [00:15:54–00:15:56] Terlampau bawah [00:15:56–00:15:57] Maka awak nak scale bawah mana lagi [00:15:57–00:15:59] Video memang asas [00:15:59–00:16:00] Asal dia memang RM60 [semak: number or amount] [00:16:00–00:16:02] Takkan awak nak drop dia RM30 [semak: number or amount] [00:16:02–00:16:04] So biasanya bila kita dah sampai dekat [00:16:04–00:16:05] Lantai itu off [semak: uncertain words] [00:16:05–00:16:07] Macam ni ya nampak [semak: uncertain words] [00:16:07–00:16:08] Ni kalau katalah [00:16:08–00:16:09] Iklan tu [00:16:09–00:16:10] Dia tengah haran RM1000 [semak: number or amount] [00:16:10–00:16:12] Berapa jauh tangga nak turun tu [00:16:12–00:16:12] Jauh lagi [00:16:12–00:16:14] Mungkin turun RM500 dulu [semak: uncertain words, number or amount] [00:16:14–00:16:16] Mungkin turun RM300 pula [semak: number or amount] [00:16:16–00:16:17] Mungkin turun pula [00:16:17–00:16:18] Sekarang 50 [semak: number or amount] [00:16:18–00:16:20] Mungkin turun lagi pula [00:16:20–00:16:21] 60 [semak: number or amount] [00:16:22–00:16:22] Turun lagi [00:16:22–00:16:24] Haa dah need off terus lah [semak: uncertain words] [00:16:24–00:16:25] So berapa kali turun [00:16:25–00:16:26] 1, 2, 3, 4 [semak: uncertain words, number or amount] [00:16:27–00:16:28] 5 [semak: number or amount] [00:16:28–00:16:28] Last kali 5 [semak: uncertain words, number or amount] [00:16:28–00:16:30] 5 kali turun [semak: number or amount] [00:16:31–00:16:31] Baru awak off [00:16:31–00:16:34] Maksudnya panjang lagi perjalanan dia nak off tu pun [00:16:34–00:16:34] Kadang-kadang [00:16:34–00:16:35] Dia stop pula kat sini [semak: uncertain words] [00:16:37–00:16:38] Stable pula dekat sini [semak: uncertain words] [00:16:38–00:16:40] Selama pula run 2 bulan [semak: uncertain words, number or amount] [00:16:40–00:16:40] Haa [00:16:40–00:16:43] So itulah sweet spot antara demand dan supply [semak: uncertain words] [00:16:43–00:16:45] Antara view [00:16:47–00:16:48] Dan juga [00:16:48–00:16:53] ni view yang kita bagi [00:16:53–00:16:54] yang ni pula audience [00:16:54–00:16:55] dia macam tu [00:16:55–00:16:57] antara view dengan audience tu [00:16:57–00:16:58] maintain [00:16:58–00:16:59] kita supply [00:17:00–00:17:02] 10,000 view sehari [semak: number or amount] [00:17:02–00:17:03] memang ngam-ngam pula [00:17:03–00:17:04] setiap hari ada 10,000 audience [semak: number or amount] [00:17:04–00:17:05] baru terterbit [00:17:05–00:17:07] jadi tu I balance [semak: uncertain words] [00:17:07–00:17:08] itulah maksudnya skill down [00:17:09–00:17:09] ok [semak: uncertain words] [00:17:09–00:17:11] so akhirnya awak telah bijak [00:17:11–00:17:13] daripada 1% marketer [semak: number or amount] [00:17:13–00:17:14] yang wujud kat Malaysia ni [00:17:14–00:17:14] tahniah [00:17:14–00:17:16] ini belum run ads lagi tau [00:17:16–00:17:17] ni baru mindset [00:17:17–00:17:18] tapi kalau awak boleh faham [00:17:18–00:17:19] mindset ni sebenarnya awak tengah [00:17:19–00:17:20] power gila [00:17:20–00:17:23] Awak tengah faham benda yang orang run iklan 2 tahun pun tak faham [semak: number or amount] [00:17:23–00:17:25] Ini adalah strategi dan mindset [semak: uncertain words] [00:17:26–00:17:28] Memahamkan tentang audience [00:17:29–00:17:32] Tentang dunia marketing memang macam ni [00:17:32–00:17:35] Awak pergilah mana-mana TikTok ke Facebook ke Google ke [semak: uncertain words] [00:17:35–00:17:36] Sebenarnya asas dia sama [00:17:36–00:17:39] Kita tekan iklan besar kat Google [00:17:39–00:17:40] 5 tak banyak [semak: number or amount] [00:17:41–00:17:42] Search volume dia panggil [00:17:42–00:17:43] Kalau Google kan [00:17:43–00:17:46] So katalah orang yang search satu keyword tu ada berapa [semak: uncertain words] [00:17:46–00:17:48] 5,000 je [semak: uncertain words, number or amount] [00:17:48–00:17:49] Awak tekan pula bajet besar [00:17:49–00:17:50] Tak pergilah dia [semak: uncertain words] [00:17:50–00:17:51] Sebab tu [00:17:51–00:17:52] GMV Max [00:17:52–00:17:53] Kena buat banyak video [00:17:53–00:17:54] Kalau tak [00:17:54–00:17:54] Dia tak running [semak: uncertain words] [00:17:54–00:17:55] Sebab dia tak boleh [00:17:55–00:17:57] Nak guna pun video tu [semak: uncertain words] [00:17:57–00:17:58] Untuk dapatkan ROI [00:17:58–00:17:59] Awak set ROI 5 [semak: number or amount] [00:17:59–00:18:00] Kat TikTok [semak: uncertain words] [00:18:00–00:18:01] Bukan dapat 5 [semak: number or amount] [00:18:01–00:18:02] Pun dapat 3 [semak: uncertain words, number or amount] [00:18:02–00:18:03] Kenapa? [00:18:03–00:18:04] Sebab [00:18:04–00:18:06] Content yang awak bagi [semak: uncertain words] [00:18:06–00:18:06] Kat dia tu [00:18:06–00:18:07] Tak cukup scalable [00:18:07–00:18:09] Tapi kenapa pula [00:18:09–00:18:10] Tiba-tiba ada orang jadi [00:18:10–00:18:10] Sebab [00:18:10–00:18:11] Dia buat content [00:18:11–00:18:12] Bapak banyak [00:18:12–00:18:13] Sampai TikTok [00:18:13–00:18:15] Ada banyak gila [00:18:16–00:18:16] Peluru [00:18:16–00:18:17] Untuk tembak [00:18:17–00:18:18] Dia boleh pilih [00:18:18–00:18:19] peluru yang paling tajam [00:18:20–00:18:21] vum pergi [semak: uncertain words] [00:18:21–00:18:22] vum pergi [00:18:22–00:18:23] vum pergi [00:18:23–00:18:24] yang tak pergi ni [00:18:24–00:18:24] dia tak aran lah [00:18:24–00:18:25] dia tak tekan lah [00:18:25–00:18:26] tapi kalau awak [00:18:26–00:18:28] yang delivering sikit je [00:18:28–00:18:30] kan macam mana pula [00:18:30–00:18:31] ok so [00:18:31–00:18:32] kita jumpa dalam [00:18:32–00:18:33] video seterusnya [00:18:34–00:18:35] ZAS [semak: uncertain words]