⁠Fasa Scale Up : Scale Down
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f8ff
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[00:00:00.000 – 00:00:03.040] Fasa Scale Up, dan juga Fasa Scale Down.

[00:00:03.280 – 00:00:05.780] So, jom kita belajar tentang dua perkara ni.

[00:00:06.020 – 00:00:10.500] Scale, we're going up up up up in a minum minum.

[00:00:10.640 – 00:00:11.700] Haa macam tu lah eh lagu dia.

[00:00:12.320 – 00:00:13.180] Scale Down.

[00:00:13.340 – 00:00:14.940] We're going down down.

[00:00:15.540 – 00:00:16.460] Celia scale tu lah.

[00:00:17.480 – 00:00:18.360] Scale Down.

[00:00:18.760 – 00:00:21.180] Haa, Scale Down ni saya jarang jumpa orang dengar.

[00:00:21.340 – 00:00:22.360] Tapi biasa saya yang sebut.

[00:00:22.480 – 00:00:23.480] Saya memang berdedah lah Scale Down.

[00:00:23.880 – 00:00:27.720] Sebab memang ada situasi kita berjaya Scale Down iklan tu dengan bersruktur.

[00:00:27.720 – 00:00:29.620] Okay, apakah scale up strategy?

[00:00:30.040 – 00:00:33.840] Scale up strategy adalah cara untuk kita naikkan bajet iklan.

[00:00:34.000 – 00:00:35.160] Macam kita tengok sebelum ni, yang ni.

[00:00:35.540 – 00:00:36.000] Haa, nampak eh?

[00:00:37.420 – 00:00:38.940] Horizontal scale up, yang ni.

[00:00:39.180 – 00:00:41.860] Horizontal scale up ni, kita cuba naikkan secara horizontal.

[00:00:44.200 – 00:00:46.700] Vertical, horizontal, horizontal, vertical macam ni.

[00:00:46.940 – 00:00:48.800] Haa, ni kita dah belajar tadi eh, tengoklah video sebelum ni.

[00:00:49.300 – 00:00:50.340] So, memang wujud benda ni.

[00:00:51.480 – 00:00:52.700] Maksud senang dia adalah,

[00:00:52.700 – 00:00:54.640] Vertical scale up

[00:00:56.460 – 00:00:57.100] Vertical

[00:00:57.100 – 00:00:58.720] Scale up

[00:00:58.720 – 00:00:59.980] VSU

[00:01:00.820 – 00:01:02.640] Ini adalah dengan up budget

[00:01:04.200 – 00:01:05.360] So, nak cerita dia

[00:01:05.360 – 00:01:06.340] Kalau awak dah faham sekarang

[00:01:07.320 – 00:01:08.920] Horizontal scale up

[00:01:08.920 – 00:01:09.640] Adalah

[00:01:10.700 – 00:01:11.720] New ads

[00:01:13.800 – 00:01:16.160] Maksudnya tambah banyak bagi iklan

[00:01:16.160 – 00:01:18.060] Banyak, banyak, banyak, banyak, banyak

[00:01:18.060 – 00:01:20.280] Yang ni pula satu je

[00:01:20.280 – 00:01:22.000] Tapi naikkan lagi budget

[00:01:22.000 – 00:01:22.980] Dia macam tu

[00:01:22.980 – 00:01:24.140] dan

[00:01:24.140 – 00:01:26.260] ROAS return on ad spend

[00:01:26.260 – 00:01:26.960] kita dah belajar tadi

[00:01:26.960 – 00:01:28.060] ini antara benda-benda penting

[00:01:28.060 – 00:01:28.760] ROAS ni

[00:01:28.760 – 00:01:30.400] pulangan ads

[00:01:30.400 – 00:01:31.140] daripada

[00:01:31.140 – 00:01:32.140] pulangan sale

[00:01:32.140 – 00:01:32.940] daripada modal iklan

[00:01:32.940 – 00:01:33.580] kita dah belajar

[00:01:33.580 – 00:01:35.000] return on ad spend

[00:01:35.680 – 00:01:36.280] jadi

[00:01:38.830 – 00:01:40.030] kita dah capai

[00:01:40.030 – 00:01:41.090] target sale kita

[00:01:41.090 – 00:01:42.430] kita dah tahu

[00:01:42.430 – 00:01:43.930] daily ad spend kita

[00:01:43.930 – 00:01:46.310] kita nak cuba naikkan

[00:01:46.310 – 00:01:48.810] sebab scale up ni adalah fasa

[00:01:48.810 – 00:01:50.410] untuk capai sales target kita

[00:01:50.410 – 00:01:51.330] contoh

[00:01:51.330 – 00:01:52.770] kita punya sales target kita tadi

[00:01:52.770 – 00:01:53.790] dia dah kira

[00:01:53.790 – 00:01:54.470] RM

[00:01:54.470 – 00:01:55.530] RM100,000

[00:01:56.270 – 00:01:56.950] Okay

[00:01:56.950 – 00:01:59.370] Tengok balik topik magic number

[00:01:59.370 – 00:02:00.230] Pergi balik

[00:02:00.230 – 00:02:01.490] Video sebelum ni

[00:02:01.490 – 00:02:02.090] Saya ada share

[00:02:02.090 – 00:02:03.410] Tentang magic number

[00:02:03.410 – 00:02:04.770] Kalau awak nak capai

[00:02:04.770 – 00:02:05.870] Sale RM100,000

[00:02:05.870 – 00:02:07.590] Berapa jumlah customer

[00:02:07.590 – 00:02:08.630] Yang awak kena dapat sehari

[00:02:08.630 – 00:02:10.450] Katalah awak dah kira-kira-kira

[00:02:10.450 – 00:02:11.630] Okay tuan

[00:02:11.630 – 00:02:12.750] Saya kena dapatkan

[00:02:12.750 – 00:02:13.430] Sebanyak

[00:02:15.890 – 00:02:17.850] 40 customer sehari

[00:02:18.990 – 00:02:19.670] 40

[00:02:19.670 – 00:02:20.510] Standard lah

[00:02:20.510 – 00:02:21.030] 30 lah

[00:02:21.030 – 00:02:21.610] Tadi berapa?

[00:02:21.770 – 00:02:22.070] Tadi

[00:02:22.070 – 00:02:24.370] Tadi sale RM33,000

[00:02:24.370 – 00:02:24.850] 6 eh

[00:02:25.410 – 00:02:26.130] 6 kan

[00:02:26.130 – 00:02:27.030] ni ambil triple lah

[00:02:27.030 – 00:02:28.210] 18 customer sehari

[00:02:28.210 – 00:02:28.870] tekanlah

[00:02:28.870 – 00:02:29.430] 20 lah

[00:02:29.430 – 00:02:30.350] 20 customer sehari

[00:02:30.350 – 00:02:31.690] untuk dapat capai

[00:02:31.690 – 00:02:32.570] sales 100 ribu

[00:02:32.570 – 00:02:33.550] jadinya

[00:02:33.550 – 00:02:34.770] kita nak tahu

[00:02:34.770 – 00:02:36.150] berapa kita nak kena spend

[00:02:36.150 – 00:02:37.150] untuk dapat banyak ni

[00:02:37.910 – 00:02:38.690] sebab tu lah

[00:02:38.690 – 00:02:39.150] kita nak tahu tak

[00:02:39.150 – 00:02:39.590] berapa

[00:02:39.590 – 00:02:40.650] target at spend

[00:02:40.650 – 00:02:42.170] so kita pun bahagi

[00:02:43.150 – 00:02:43.950] sebab apa

[00:02:43.950 – 00:02:44.770] sebab ini

[00:02:44.770 – 00:02:45.570] 20 per day

[00:02:46.530 – 00:02:47.090] so

[00:02:47.090 – 00:02:48.610] average CPP kita

[00:02:48.610 – 00:02:49.710] CPP kita adalah

[00:02:49.710 – 00:02:50.150] RM

[00:02:51.010 – 00:02:51.570] RM30

[00:02:51.570 – 00:02:52.830] kalau ingat tadi eh

[00:02:52.830 – 00:02:53.850] sebab product kita adalah

[00:02:53.850 – 00:02:54.270] RM

[00:02:54.270 – 00:02:55.070] RM150

[00:02:55.790 – 00:02:57.710] So biasanya dia rawas 5

[00:02:59.330 – 00:03:00.610] Dia 5 kali ganda

[00:03:00.610 – 00:03:02.590] Kalau tak faham tengok video sebelum ni

[00:03:02.590 – 00:03:04.410] Sebab tu jangan skip tengok video sebelum ni balik

[00:03:05.090 – 00:03:05.650] RM150

[00:03:06.390 – 00:03:07.730] Pulangan 5 kali ganda

[00:03:07.730 – 00:03:10.350] Biasanya modal kita kurang 5 kali ganda lah

[00:03:10.350 – 00:03:12.070] Sebab nak dapat pulangan 5 kali ganda so RM30

[00:03:12.070 – 00:03:14.210] So 20 orang

[00:03:14.210 – 00:03:15.530] Darab RM30 berapa

[00:03:17.610 – 00:03:20.590] 20 orang darab RM30

[00:03:22.270 – 00:03:22.830] RM600

[00:03:23.230 – 00:03:24.590] RM600 kita kena spend

[00:03:24.590 – 00:03:25.470] Per day

[00:03:25.470 – 00:03:26.490] Ini adalah

[00:03:26.490 – 00:03:28.350] Add spend kita

[00:03:28.350 – 00:03:29.870] So kita dah boleh dapat dah

[00:03:29.870 – 00:03:30.750] Oh

[00:03:30.750 – 00:03:32.070] Macam mana kita nak

[00:03:32.070 – 00:03:33.210] Membajetkan

[00:03:33.210 – 00:03:35.250] Kita punya 600 ni

[00:03:35.250 – 00:03:36.950] So jom kita cuba buat

[00:03:36.950 – 00:03:37.770] 600

[00:03:38.830 – 00:03:40.390] Kalau kita buat video

[00:03:40.390 – 00:03:41.970] 10 pun dah settle lah

[00:03:41.970 – 00:03:42.770] Kita reserve lah

[00:03:42.770 – 00:03:43.410] Kita buat 8

[00:03:43.410 – 00:03:45.330] Katalah kita buat 8 kat sini

[00:03:45.330 – 00:03:47.030] Sebab 8 darat dengan 60

[00:03:47.030 – 00:03:47.690] Kan dapat

[00:03:48.850 – 00:03:49.450] 480

[00:03:50.290 – 00:03:52.050] So kita ada baki lagi

[00:03:52.050 – 00:03:53.070] 120

[00:03:53.070 – 00:03:54.490] Kita boleh buat 6 video

[00:03:55.970 – 00:03:57.250] 6 poster

[00:03:57.250 – 00:03:58.850] 6 gambar

[00:03:58.850 – 00:04:01.030] So kita dapat RM120

[00:04:01.030 – 00:04:02.850] So dapatlah RM600

[00:04:02.850 – 00:04:03.410] Nampak?

[00:04:04.110 – 00:04:05.370] Dia balance lah kat situ

[00:04:05.370 – 00:04:06.230] Dia lebih kurang lah

[00:04:06.230 – 00:04:07.210] Ataupun kurang lah satu

[00:04:07.210 – 00:04:08.390] Buat 7

[00:04:08.390 – 00:04:09.490] Sini pula kata lebih

[00:04:09.490 – 00:04:10.450] Dia terpulang pada awak

[00:04:10.450 – 00:04:11.270] Kalau saya

[00:04:11.270 – 00:04:13.210] Saya lebih prefer video lagi banyak

[00:04:13.210 – 00:04:13.850] Daripada gambar lah

[00:04:14.650 – 00:04:15.870] So dah faham

[00:04:15.870 – 00:04:17.090] Jadi next pula adalah

[00:04:17.750 – 00:04:18.870] Option 1

[00:04:20.190 – 00:04:22.070] Adalah awak scale up

[00:04:22.070 – 00:04:23.330] Tapi awak scale up

[00:04:23.330 – 00:04:24.030] Based on

[00:04:24.030 – 00:04:32.310] kuantiti. So, senang cerita, tak payah scale up. Cara scale up

[00:04:32.310 – 00:04:35.910] paling senang adalah jangan pernah scale up. Ramai tanya, tuan

[00:04:35.910 – 00:04:41.270] saya naikkan bajet iklan saya lah, at saya ni tuan, saya spend RM60

[00:04:41.270 – 00:04:44.590] ringgit. Saya ikut tuan ajar tu dah jadi dah. Lepas tu bila

[00:04:44.590 – 00:04:49.870] saya naikkan bajet dia tuan kepada RM, saya naikkan sikit je tuan

[00:04:51.390 – 00:04:51.830] RM100

[00:04:51.830 – 00:04:53.350] eh tu tak okey lah tuan

[00:04:53.350 – 00:04:54.770] kalau tak elok je

[00:04:54.770 – 00:04:56.290] tapi seratus jarang lah tak okey

[00:04:56.290 – 00:04:57.230] biasanya yang besar sikit

[00:04:57.230 – 00:04:57.830] bila tak okey eh

[00:04:57.830 – 00:04:59.650] saya naikkan 150 tuan

[00:04:59.650 – 00:05:00.750] so macam mana tuan eh

[00:05:00.750 – 00:05:01.970] macam mana nak naikkan budget

[00:05:01.970 – 00:05:02.630] tanpa

[00:05:03.610 – 00:05:04.510] koyakkan iklan tu

[00:05:04.510 – 00:05:05.750] tak payah naik budget

[00:05:06.890 – 00:05:07.970] tapi penat lah saya

[00:05:07.970 – 00:05:09.010] nak kena banyak iklan

[00:05:09.010 – 00:05:09.810] padam ke

[00:05:10.790 – 00:05:12.010] siapa suruh nak sell tinggi

[00:05:12.010 – 00:05:13.330] ingat senang-senang je ke

[00:05:13.330 – 00:05:14.630] orang buat sell 1 million per month

[00:05:14.630 – 00:05:15.730] awak ingat magic ke

[00:05:15.730 – 00:05:16.970] mana tu tekan je ads kan

[00:05:16.970 – 00:05:18.590] so memang macam tu cara dia

[00:05:18.590 – 00:05:18.990] that's why

[00:05:18.990 – 00:05:20.510] saya belajar dengan sifu underground

[00:05:20.510 – 00:05:21.250] yang power-power ni

[00:05:21.250 – 00:05:21.870] saya perstudy

[00:05:21.870 – 00:05:22.910] macam mana

[00:05:22.910 – 00:05:24.350] ni cerita 2 tahun lepas lah

[00:05:24.350 – 00:05:25.730] macam mana dia boleh buat

[00:05:25.730 – 00:05:26.670] sales 1 juta sebulan

[00:05:26.670 – 00:05:27.250] tekan ads

[00:05:27.250 – 00:05:28.170] bodoh macam tu ya

[00:05:28.170 – 00:05:30.210] oh rupanya tak bodoh sangat

[00:05:30.210 – 00:05:31.710] dia rajin gila dekat iklan

[00:05:31.710 – 00:05:32.850] rahsi adalah pada

[00:05:33.590 – 00:05:34.710] kuantiti quality

[00:05:35.870 – 00:05:37.270] kuantiti yang berkualiti

[00:05:37.270 – 00:05:37.510] faham

[00:05:37.510 – 00:05:38.790] dia mesti kena ada kualiti juga

[00:05:38.790 – 00:05:40.270] so dia adalah

[00:05:42.130 – 00:05:42.690] kuantiti

[00:05:44.610 – 00:05:45.170] yang

[00:05:46.870 – 00:05:47.430] berkualiti

[00:05:50.130 – 00:05:51.390] Wam-wam sum

[00:05:51.390 – 00:05:53.190] Maksudnya awak ada

[00:05:53.190 – 00:05:54.430] 30 ads

[00:05:55.890 – 00:05:56.410] Winning

[00:05:56.410 – 00:05:57.630] Bukan biasa-biasa

[00:05:58.590 – 00:05:59.850] Ads yang winning tak tu

[00:06:00.690 – 00:06:01.210] So

[00:06:01.850 – 00:06:02.950] Jangan naikkan bajet

[00:06:02.950 – 00:06:04.550] Sebab tu saya suka option A

[00:06:05.490 – 00:06:06.810] Jangan scale up pun lah sekali

[00:06:06.810 – 00:06:09.710] Sebab tu topik walaupun saya guna ayat scale up

[00:06:09.710 – 00:06:10.750] Sebenarnya kita tak pernah scale up

[00:06:12.010 – 00:06:13.770] Kita memang maintain je macam tu

[00:06:14.450 – 00:06:16.010] Macam mana saya scale up lah

[00:06:16.010 – 00:06:16.910] Sebab awak malas

[00:06:16.910 – 00:06:17.950] Haran je lah iklan baru

[00:06:17.950 – 00:06:19.510] Oh tapi nak kena shooting baru

[00:06:19.510 – 00:06:20.070] Shoot je lah

[00:06:20.070 – 00:06:21.010] Buat je lah

[00:06:21.010 – 00:06:21.710] Jadual sebab tu kita

[00:06:21.710 – 00:06:22.310] Bagi dari jadual

[00:06:22.310 – 00:06:23.190] Option B

[00:06:23.190 – 00:06:24.670] Yang ni tipikal marketer pemalas

[00:06:24.670 – 00:06:26.070] Yang nampak macam busy

[00:06:26.070 – 00:06:27.010] Acah-acah buat kerja

[00:06:27.010 – 00:06:28.030] Tapi sebenarnya tekan budget

[00:06:28.030 – 00:06:28.410] Ads je

[00:06:28.410 – 00:06:29.150] Hari-hari refresh

[00:06:29.150 – 00:06:29.590] Ingat

[00:06:29.590 – 00:06:31.270] Dia kerja marketer ni macam ni

[00:06:31.270 – 00:06:31.690] Yang dia kelakar

[00:06:31.690 – 00:06:32.910] Dia suka hari-hari refresh

[00:06:33.510 – 00:06:35.010] Pagi, petang, malam

[00:06:35.010 – 00:06:35.690] Refresh

[00:06:35.690 – 00:06:36.110] Refresh

[00:06:36.110 – 00:06:37.010] Macam tengah kawal

[00:06:37.010 – 00:06:37.830] Kawal budget lah

[00:06:37.830 – 00:06:38.890] Adalah kawal audiens

[00:06:38.890 – 00:06:40.410] Padahal kerja marketer

[00:06:40.410 – 00:06:41.130] Tak ada kerja pun

[00:06:41.770 – 00:06:42.430] Marketer ni

[00:06:42.430 – 00:06:43.090] Kalau saya boleh

[00:06:43.090 – 00:06:44.710] Keluarkan satu fatwa baru

[00:06:46.030 – 00:06:46.550] Marketer

[00:06:49.940 – 00:06:50.660] Equal

[00:06:50.660 – 00:06:52.340] Content creator

[00:06:53.380 – 00:06:54.820] Allah Allah saya boleh

[00:06:56.260 – 00:06:56.980] Mengeluarkan

[00:06:56.980 – 00:06:58.420] Satu fatwa baru

[00:06:58.420 – 00:07:01.140] Semua marketer tak patut jadi marketer

[00:07:01.140 – 00:07:03.660] Semua marketer sepatutnya jadi content creator

[00:07:03.660 – 00:07:05.220] Sebab itulah tugas hakiki sebenar

[00:07:05.220 – 00:07:07.760] Masa marketer patut

[00:07:07.760 – 00:07:09.540] Habis sebagai content creator

[00:07:09.540 – 00:07:11.860] 80% marketer ni 20%

[00:07:11.860 – 00:07:13.180] Jelah tak payahlah cacah busy

[00:07:13.180 – 00:07:15.000] Ini marketer poyok sombong

[00:07:15.000 – 00:07:16.040] Edit video pun tak nak

[00:07:16.040 – 00:07:18.260] Video editor tak bagi video baru

[00:07:18.260 – 00:07:19.360] Saya just test je lah

[00:07:19.360 – 00:07:20.280] Video yang sedia ada

[00:07:20.280 – 00:07:21.800] Betapa buat hari-hari

[00:07:21.800 – 00:07:23.240] Saya try audience

[00:07:24.380 – 00:07:25.580] Split test audio

[00:07:25.580 – 00:07:26.980] Retargeting ads lah

[00:07:26.980 – 00:07:28.560] Saya optimise space macam

[00:07:29.520 – 00:07:30.080] Alay

[00:07:30.080 – 00:07:31.460] Saya jadi pun macam

[00:07:31.460 – 00:07:32.760] Macam bengong tau

[00:07:32.760 – 00:07:33.280] You tak faham

[00:07:33.280 – 00:07:34.740] Dia sebenarnya pemalas je

[00:07:34.740 – 00:07:35.280] Marketer ni

[00:07:35.280 – 00:07:36.800] Dia ingat dia ada ilmu teknikal tinggi sangat

[00:07:36.800 – 00:07:37.760] Sedangkan

[00:07:37.760 – 00:07:39.260] Kerja marketer sebenar

[00:07:39.260 – 00:07:40.260] Adalah kat content creator

[00:07:40.260 – 00:07:42.020] Sebab tu kepada marketer-marketer

[00:07:42.020 – 00:07:42.500] Yang tak tengok

[00:07:42.500 – 00:07:44.240] Tolong taubat nak suhar sekarang

[00:07:44.240 – 00:07:44.760] Mengucap je

[00:07:44.760 – 00:07:48.060] Awak easily replaceable

[00:07:48.060 – 00:07:48.680] Oleh budak intern

[00:07:49.200 – 00:07:50.200] Seorang budak intern

[00:07:50.200 – 00:07:51.040] Terus boleh kalah kan

[00:07:51.040 – 00:07:51.860] Sebab tu

[00:07:52.440 – 00:07:53.360] Orang terbaik

[00:07:53.360 – 00:07:54.140] Untuk jadi marketer

[00:07:54.140 – 00:07:54.620] Sebenarnya adalah

[00:07:54.620 – 00:07:55.320] Content creator

[00:07:55.320 – 00:07:56.800] Tapi content creator pula

[00:07:56.800 – 00:07:57.220] Sombong

[00:07:57.220 – 00:07:57.600] Kenapa

[00:07:57.600 – 00:07:58.180] Tak nak belajar

[00:07:58.180 – 00:07:58.900] Technical dia kata

[00:07:59.840 – 00:08:00.360] Susahlah

[00:08:01.980 – 00:08:02.500] Peninglah

[00:08:02.500 – 00:08:03.520] Downgrade diri aku

[00:08:03.520 – 00:08:04.480] Adalah macam-macam

[00:08:04.480 – 00:08:05.460] Marketer ni

[00:08:05.460 – 00:08:06.440] Dia tak nak buat sebab malas

[00:08:06.440 – 00:08:07.220] Content creator

[00:08:07.220 – 00:08:07.980] Tak nak buat sebab ego

[00:08:07.980 – 00:08:08.620] Ha dia macam tu

[00:08:08.620 – 00:08:09.820] Dia terbalik sikit

[00:08:09.820 – 00:08:10.500] Sebab manusia ni

[00:08:10.500 – 00:08:11.100] Tiga masalah

[00:08:13.710 – 00:08:14.230] J

[00:08:15.190 – 00:08:15.710] M

[00:08:15.710 – 00:08:16.210] E

[00:08:17.350 – 00:08:17.870] Jahil

[00:08:18.970 – 00:08:19.490] Malas

[00:08:20.370 – 00:08:20.850] Ego

[00:08:22.410 – 00:08:24.010] Content creator biasanya ego lah

[00:08:24.010 – 00:08:25.190] Dia bukan tak boleh belajar

[00:08:25.190 – 00:08:26.110] Dia ego

[00:08:26.110 – 00:08:27.810] Marketer biasanya malas

[00:08:29.150 – 00:08:29.850] Dia malas

[00:08:29.850 – 00:08:30.510] Dia mana nak buat video

[00:08:30.510 – 00:08:31.010] Mana nak edit

[00:08:31.010 – 00:08:31.390] Mana nak

[00:08:31.390 – 00:08:32.250] Malas lah dia malas

[00:08:32.250 – 00:08:33.850] Dia nak buat kerja senang je

[00:08:33.850 – 00:08:35.470] Content creator bukan je malas rajin

[00:08:35.470 – 00:08:36.330] Dia nak senang nak buat content

[00:08:36.330 – 00:08:37.330] Edit kau kau

[00:08:37.330 – 00:08:38.210] Tapi dia ego macam

[00:08:38.210 – 00:08:38.970] Hmm

[00:08:38.970 – 00:08:40.810] Gaji aku buat content creator lagi banyak

[00:08:40.810 – 00:08:41.770] Daripada buat marketer

[00:08:41.770 – 00:08:42.250] Macam tu lah

[00:08:43.270 – 00:08:43.750] So

[00:08:44.670 – 00:08:45.930] Scale down strategy pula

[00:08:45.930 – 00:08:46.290] Okay

[00:08:46.290 – 00:08:47.630] Scale down strategy ni pula

[00:08:49.390 – 00:08:57.030] adalah cara untuk turunkan bajet berperingkat.

[00:09:00.250 – 00:09:01.310] Cerita dia macam ni.

[00:09:01.710 – 00:09:04.610] Bayangkan ada satu iklan A ni, dia dah perform gila.

[00:09:04.790 – 00:09:08.990] Kita spend RM300 sehari.

[00:09:11.210 – 00:09:15.830] Tiba-tiba, elok-elok dia tengah perform, perform, perform.

[00:09:15.990 – 00:09:17.810] Bayangkan saya tadi, perform, perform, perform.

[00:09:18.070 – 00:09:19.290] Eh, tak perform.

[00:09:19.670 – 00:09:20.950] Perform balik. Eh, tak perform.

[00:09:21.110 – 00:09:22.090] Perform balik, perform balik.

[00:09:22.110 – 00:09:24.350] tak perform, tak perform, tak perform

[00:09:24.350 – 00:09:25.730] alamak tuan, macam mana ni tuan

[00:09:26.250 – 00:09:27.930] dah 3 kali tak perform eh

[00:09:28.930 – 00:09:30.350] haa, takkan nak off terus

[00:09:30.990 – 00:09:32.750] takkan awak nak hilangkan

[00:09:33.470 – 00:09:34.570] lupakan jasa orang

[00:09:34.570 – 00:09:36.450] yang dah berharga pada awak, takkan awak

[00:09:36.450 – 00:09:38.090] terus off je, sayang lah

[00:09:38.090 – 00:09:40.310] so apa yang kita akan buat, kita akan drop

[00:09:40.310 – 00:09:42.550] secara berperingkat, kat sini kita akan

[00:09:42.550 – 00:09:42.950] drop pula

[00:09:44.630 – 00:09:46.530] kat sini spend, kat sini spend

[00:09:46.530 – 00:09:48.450] 300, dekat sini

[00:09:48.450 – 00:09:50.430] kita, oh tak ok dah, ok lah, turun bajet

[00:09:50.430 – 00:09:53.030] Pergi kepada tangga sebelumnya

[00:09:53.030 – 00:09:55.530] Iaitu RM150

[00:09:56.250 – 00:09:56.850] Contohnya

[00:09:56.850 – 00:09:59.010] Lepas tu dia, oh tak ok

[00:09:59.010 – 00:10:01.150] Eh ok baliklah, ok tak ok, ok baliklah

[00:10:01.150 – 00:10:02.450] Ok baliklah, ok baliklah

[00:10:02.450 – 00:10:04.810] Ok, ok tak ok, ok

[00:10:04.810 – 00:10:06.430] Ok, tak ok, tak ok, tak ok

[00:10:06.430 – 00:10:08.470] Alamak tuan, tak ok lagi lah pada RM150

[00:10:08.470 – 00:10:10.090] Turun lagi sikit lagi

[00:10:10.090 – 00:10:11.870] Kepada tangga sebelumnya

[00:10:11.870 – 00:10:13.950] Haa macam tu, maksudnya

[00:10:13.950 – 00:10:16.810] Dia adalah cara untuk turunkan

[00:10:16.810 – 00:10:18.250] Bajet secara

[00:10:18.890 – 00:10:19.490] Berperingkat

[00:10:20.070 – 00:10:21.830] kita turun sikit, sikit, sikit, sikit

[00:10:21.830 – 00:10:23.750] tengok balik, 3 hari tak ok, turunkan lagi

[00:10:23.750 – 00:10:25.270] kalau ok, maintain kat situ

[00:10:25.270 – 00:10:26.110] sebab

[00:10:27.410 – 00:10:29.030] benda ni adalah demand and supply

[00:10:29.030 – 00:10:31.370] ok, tapi sebelum tu, foto dan video ni

[00:10:31.370 – 00:10:33.310] dua-dua tangga dia beza sikit, aku dah tengok kat situ

[00:10:34.150 – 00:10:35.590] biasanya tangga kenaikan ni

[00:10:35.590 – 00:10:37.710] kalau video, kita daripada

[00:10:38.650 – 00:10:39.090] RM60

[00:10:39.870 – 00:10:40.750] naik kepada

[00:10:42.450 – 00:10:43.750] RM150, naik kepada

[00:10:45.270 – 00:10:45.710] RM300

[00:10:45.710 – 00:10:47.730] boleh tengok lah habis tu, saya tulis tu

[00:10:48.570 – 00:10:49.010] video

[00:10:50.190 – 00:10:51.050] Video ni

[00:10:52.410 – 00:10:53.590] Dekat scale up tu

[00:10:53.590 – 00:10:54.370] Option B

[00:10:54.370 – 00:10:55.590] Okay option B tu tengok

[00:10:55.590 – 00:10:57.030] Tengok yang option B

[00:10:57.030 – 00:10:58.850] Dekat scale up tu

[00:10:58.850 – 00:10:59.610] Kita naik

[00:10:59.610 – 00:11:00.450] Kalau video

[00:11:00.450 – 00:11:01.330] 60

[00:11:01.330 – 00:11:02.010] Naik 150

[00:11:02.010 – 00:11:03.170] Naik 300

[00:11:03.790 – 00:11:04.870] Naik 500

[00:11:04.870 – 00:11:05.370] Naik 1000

[00:11:05.370 – 00:11:05.790] Nampak?

[00:11:05.850 – 00:11:07.150] Tu tangga biasa saya buat lah

[00:11:07.150 – 00:11:08.570] Zaman-zaman saya main

[00:11:08.570 – 00:11:09.870] Vertical scale up

[00:11:10.510 – 00:11:12.110] Kalau foto pula dia naik

[00:11:12.110 – 00:11:12.550] 20

[00:11:12.550 – 00:11:13.270] Naik 50

[00:11:13.270 – 00:11:13.950] Naik 100

[00:11:13.950 – 00:11:15.030] So nampak dia selamat

[00:11:15.030 – 00:11:15.930] Dan dia seganda

[00:11:15.930 – 00:11:18.350] Tapi carangan ni tak recommended lah

[00:11:18.350 – 00:11:18.730] Sebab

[00:11:18.730 – 00:11:20.170] tak rekomendasi apa-apa

[00:11:20.170 – 00:11:20.930] sebab banyak orang kata

[00:11:20.930 – 00:11:21.670] naikkan bajet ni

[00:11:22.210 – 00:11:23.450] 20%, 30%

[00:11:23.450 – 00:11:24.410] tapi saya personal ni

[00:11:24.410 – 00:11:24.950] menyampahlah

[00:11:24.950 – 00:11:25.350] saya macam

[00:11:25.350 – 00:11:26.050] lambat eh

[00:11:26.050 – 00:11:27.290] so saya terus buat je

[00:11:27.290 – 00:11:28.550] seganda terus

[00:11:28.550 – 00:11:29.610] dan ok je sebenarnya

[00:11:29.610 – 00:11:30.690] sebab iklan power

[00:11:30.690 – 00:11:31.470] dia akan pergi je

[00:11:31.470 – 00:11:32.690] ni masalah iklan awak

[00:11:32.690 – 00:11:33.110] tak power

[00:11:33.110 – 00:11:34.330] sebab tu bila awak naikkan

[00:11:34.330 – 00:11:34.890] macam ni lah

[00:11:34.890 – 00:11:36.030] bawa kereta

[00:11:36.030 – 00:11:37.510] 30km sejam

[00:11:37.510 – 00:11:38.790] sorry 60km sejam

[00:11:38.790 – 00:11:39.230] bajet RM60

[00:11:39.230 – 00:11:40.730] pun steering dah goyang

[00:11:40.730 – 00:11:41.190] macam ni

[00:11:41.990 – 00:11:42.670] lemak-lemak

[00:11:42.670 – 00:11:43.390] nak terbabas

[00:11:43.390 – 00:11:44.990] sekali awak tekan minyak lagi

[00:11:44.990 – 00:11:45.750] 150km

[00:11:46.630 – 00:11:47.530] itulah iklan

[00:11:47.530 – 00:11:48.930] Cuma kalau iklan tu

[00:11:48.930 – 00:11:49.430] Waktu run

[00:11:49.430 – 00:11:50.530] RM60 tu

[00:11:50.530 – 00:11:51.550] Ibarat RM60 sejam

[00:11:51.550 – 00:11:52.470] Huh

[00:11:52.470 – 00:11:52.990] Solid

[00:11:54.030 – 00:11:54.810] Tekan lagi

[00:11:55.630 – 00:11:56.590] 1.50

[00:11:56.590 – 00:11:56.870] Oh

[00:11:56.870 – 00:11:57.510] Gagoyong

[00:11:57.510 – 00:11:58.250] Okay tapi boleh

[00:11:58.250 – 00:11:58.730] Boleh lagi

[00:11:58.730 – 00:11:59.670] Tekan kat tu

[00:11:59.670 – 00:12:00.670] Menenggau

[00:12:00.670 – 00:12:01.490] Macam tu lah ibaratnya

[00:12:02.230 – 00:12:03.750] So dia punya traction

[00:12:03.750 – 00:12:04.370] Dia punya

[00:12:05.190 – 00:12:06.250] Scalability content

[00:12:06.250 – 00:12:07.410] Content ni guys

[00:12:07.410 – 00:12:08.970] Dia ada satu ayat dia panggil

[00:12:09.890 – 00:12:10.530] Content

[00:12:13.040 – 00:12:14.280] Yang scalable

[00:12:15.120 – 00:12:16.780] Apa maksud content yang scalable

[00:12:16.780 – 00:12:18.900] Sebab tu saya nak lukis

[00:12:18.900 – 00:12:19.400] sebenarlah ni

[00:12:20.120 – 00:12:22.220] dia macam ada 3 bulatan tau sebenarnya

[00:12:22.220 – 00:12:23.660] yang ni adalah hot audience

[00:12:23.660 – 00:12:25.100] yang ni adalah cold

[00:12:25.100 – 00:12:26.380] eh warm

[00:12:26.380 – 00:12:29.650] yang adalah cold

[00:12:29.650 – 00:12:31.570] bila iklan awak run

[00:12:31.570 – 00:12:33.490] dia akan always run dekat hot

[00:12:33.490 – 00:12:34.170] tapi jap

[00:12:34.170 – 00:12:35.590] salah lukis

[00:12:35.590 – 00:12:37.270] bulatan dia sebenarnya macam ni

[00:12:37.270 – 00:12:38.750] bulatan dia macam ni

[00:12:40.090 – 00:12:41.170] kecil

[00:12:42.110 – 00:12:42.670] besar

[00:12:43.430 – 00:12:44.330] besar gila

[00:12:45.530 – 00:12:47.010] so bila dia start run

[00:12:47.010 – 00:12:48.090] dia akan run daripada hot

[00:12:48.090 – 00:12:49.850] bila dia run iklan

[00:12:49.850 – 00:12:51.190] Facebook akan terus tekan daripada hot

[00:12:51.190 – 00:12:52.110] Oh hot pergi

[00:12:52.110 – 00:12:53.070] Eh mati kat sini

[00:12:53.070 – 00:12:54.270] Ada iklan baru pulak

[00:12:54.270 – 00:12:55.910] Eh mati dah kat sini

[00:12:55.910 – 00:12:56.930] Iklan baru pulak

[00:12:56.930 – 00:12:57.810] Oh weh power

[00:12:57.810 – 00:12:59.130] Oh weh weh weh

[00:12:59.130 – 00:12:59.850] Mati kat sini

[00:13:01.510 – 00:13:02.410] Mati kat sini

[00:13:02.410 – 00:13:03.310] Dia kenal tak

[00:13:03.310 – 00:13:04.350] Oh ustaz

[00:13:04.350 – 00:13:05.090] Oh ustaz pun tak

[00:13:05.090 – 00:13:06.570] Tak tahu tak tahu tak tahu

[00:13:06.570 – 00:13:07.310] Boom

[00:13:07.310 – 00:13:08.690] Pergi mati kat sini

[00:13:08.690 – 00:13:10.030] 3 juta view

[00:13:11.530 – 00:13:12.050] 3M

[00:13:12.730 – 00:13:13.250] Huh

[00:13:13.790 – 00:13:14.730] Inilah content

[00:13:15.390 – 00:13:17.410] Content ada setengah yang scalable

[00:13:17.990 – 00:13:19.390] Yang dia boleh penetrate

[00:13:19.390 – 00:13:20.630] Daripada warm kepada

[00:13:20.630 – 00:13:22.830] hot, kepada warm, kepada pekul. Masa apa

[00:13:22.830 – 00:13:24.470] masa penetrate? Dia still profitable.

[00:13:24.870 – 00:13:27.110] Dia boleh convert orang stranger

[00:13:27.110 – 00:13:28.790] jadi customer. Punyalah

[00:13:28.790 – 00:13:30.830] power. Punyalah tajam pisau

[00:13:30.830 – 00:13:31.850] penetration tu.

[00:13:33.730 – 00:13:34.290] Faham kan?

[00:13:34.730 – 00:13:36.770] Saya tak ada sakit jantung. Tiba-tiba

[00:13:36.770 – 00:13:38.510] saya tengok iklan ustaz tu macam, oish

[00:13:38.510 – 00:13:40.870] aku kena beli produk sakit jantung ni.

[00:13:40.930 – 00:13:42.710] Padahal aku tak ada sakit jantung pun. Aku kena

[00:13:42.710 – 00:13:44.350] hadiahkan kat atok aku. Kat mak aku.

[00:13:45.290 – 00:13:46.530] Punyalah power iklan tu.

[00:13:46.650 – 00:13:48.470] Sampai orang yang tak ada sakit tu pun rasa nak beli.

[00:13:48.550 – 00:13:50.170] Nak hadiahkan kepada seseorang. Itulah

[00:13:50.170 – 00:13:50.710] audience

[00:13:50.710 – 00:13:52.330] content yang scalable

[00:13:52.330 – 00:13:53.750] sebab tu

[00:13:53.750 – 00:13:54.970] dia macam demand and supply

[00:13:54.970 – 00:13:56.470] awak tengok kat situ

[00:13:56.470 – 00:13:58.250] setiap 3 hari

[00:13:58.250 – 00:13:58.630] everyday

[00:13:58.630 – 00:13:59.430] if

[00:13:59.430 – 00:14:00.670] ads unprofitable

[00:14:00.670 – 00:14:01.510] proceed to

[00:14:01.510 – 00:14:01.990] off

[00:14:01.990 – 00:14:02.870] ataupun drop budget

[00:14:02.870 – 00:14:03.390] proceed

[00:14:03.390 – 00:14:04.430] demand

[00:14:04.430 – 00:14:05.790] dia ada demand dengan supply

[00:14:05.790 – 00:14:07.130] demand

[00:14:07.130 – 00:14:08.870] dengan supply

[00:14:08.870 – 00:14:10.010] dia macam kena balance

[00:14:10.010 – 00:14:11.170] demand

[00:14:12.650 – 00:14:13.330] supply

[00:14:14.550 – 00:14:15.830] dia kena balance

[00:14:15.830 – 00:14:17.850] inilah kenapa kita nak scale down

[00:14:17.850 – 00:14:18.830] kadang-kadang

[00:14:18.830 – 00:14:19.990] kita ter-over supply

[00:14:19.990 – 00:14:21.350] Demand kecil je

[00:14:21.350 – 00:14:23.470] Jadi itu yang iklan kita koyak

[00:14:23.470 – 00:14:25.670] Waktu kita tekan iklan rendah pula

[00:14:25.670 – 00:14:26.890] Mungkin RM60 ni

[00:14:26.890 – 00:14:28.890] Kita tengah under supply

[00:14:28.890 – 00:14:29.770] Demand tinggi

[00:14:29.770 – 00:14:30.990] Sebab tu kita naikkan bajet

[00:14:30.990 – 00:14:32.250] Tapi kalau time saya

[00:14:32.250 – 00:14:33.390] Saya lagi suka under supply

[00:14:33.390 – 00:14:34.750] Sebab tu saya tak nak scale up langsung

[00:14:34.750 – 00:14:35.510] Tapi tak apalah

[00:14:35.510 – 00:14:36.230] Kalau nak scale up

[00:14:36.230 – 00:14:37.330] Ini saya ajar mindset dia

[00:14:37.330 – 00:14:38.330] So

[00:14:38.330 – 00:14:40.130] Content audience size

[00:14:40.130 – 00:14:41.830] Ini adalah audience size

[00:14:41.830 – 00:14:43.830] Content punya audience size

[00:14:43.830 – 00:14:45.870] Content audience size

[00:14:45.870 – 00:14:46.730] Oh cas

[00:14:46.730 – 00:14:48.090] Jadi formula baru pula

[00:14:48.830 – 00:14:50.210] Conten punya audience

[00:14:50.210 – 00:14:50.910] Punya size

[00:14:50.910 – 00:14:52.250] Sebab content tu

[00:14:52.250 – 00:14:53.750] Berapa besar audience dia boleh pergi

[00:14:53.750 – 00:14:55.550] Ada content baru kan

[00:14:56.490 – 00:14:58.590] Kita shoot celebrity kat mana tau

[00:14:58.590 – 00:14:59.550] Viral

[00:15:03.730 – 00:15:04.020] Haa

[00:15:06.030 – 00:15:06.610] Kame

[00:15:06.610 – 00:15:07.370] Kame

[00:15:08.710 – 00:15:09.290] Haa

[00:15:09.290 – 00:15:09.850] Macam tu lah

[00:15:09.850 – 00:15:10.730] Dia macam power sangat lah

[00:15:10.730 – 00:15:12.230] Tak tahulah apa masalah dia

[00:15:12.230 – 00:15:13.010] Setahun run

[00:15:13.010 – 00:15:14.090] Tak fatigue-faitik

[00:15:14.090 – 00:15:15.230] Memang ada iklan macam tu eh

[00:15:15.230 – 00:15:16.430] Iklan magic

[00:15:17.290 – 00:15:18.890] Ditekan dengan air wuduk rasanya

[00:15:21.450 – 00:15:23.370] Facebook rosak kan pun tak tahu kan

[00:15:23.370 – 00:15:24.790] Okay, memang wujud lah

[00:15:24.790 – 00:15:26.990] Supply, supply ni pula berapa

[00:15:26.990 – 00:15:29.490] Budget kita, daily ads budget

[00:15:29.490 – 00:15:30.650] Ini pula adalah

[00:15:30.650 – 00:15:31.750] Daily

[00:15:34.090 – 00:15:35.250] Ads budget

[00:15:35.250 – 00:15:36.510] Charge dock

[00:15:38.090 – 00:15:40.830] Budget iklan harian kita ni kadang tertinggi sangat

[00:15:40.830 – 00:15:42.750] Jadi dia oversupply, so dia nak balance

[00:15:42.750 – 00:15:43.850] Sebab tu kita scale down sikit-sikit

[00:15:45.810 – 00:15:46.970] So, 60

[00:15:46.970 – 00:15:48.530] Unprofitable of budget

[00:15:48.530 – 00:15:49.770] 20 uncomfortable

[00:15:49.770 – 00:15:50.670] Off budget

[00:15:50.670 – 00:15:50.970] Kenapa?

[00:15:51.110 – 00:15:52.410] Sebab itu dah tangga paling bawah

[00:15:52.410 – 00:15:53.610] Kalau awak dah

[00:15:53.610 – 00:15:54.790] Scale down

[00:15:54.790 – 00:15:56.010] Terlampau bawah

[00:15:56.010 – 00:15:57.890] Maka awak nak scale bawah mana lagi

[00:15:57.890 – 00:15:59.390] Video memang asas

[00:15:59.390 – 00:16:00.470] Asal dia memang RM60

[00:16:00.470 – 00:16:02.390] Takkan awak nak drop dia RM30

[00:16:02.390 – 00:16:04.390] So biasanya bila kita dah sampai dekat

[00:16:04.390 – 00:16:05.850] Lantai itu off

[00:16:05.850 – 00:16:07.230] Macam ni ya nampak

[00:16:07.230 – 00:16:08.150] Ni kalau katalah

[00:16:08.150 – 00:16:09.150] Iklan tu

[00:16:09.150 – 00:16:10.110] Dia tengah haran RM1000

[00:16:10.110 – 00:16:12.010] Berapa jauh tangga nak turun tu

[00:16:12.010 – 00:16:12.490] Jauh lagi

[00:16:12.490 – 00:16:14.290] Mungkin turun RM500 dulu

[00:16:14.290 – 00:16:16.270] Mungkin turun RM300 pula

[00:16:16.270 – 00:16:17.650] Mungkin turun pula

[00:16:17.650 – 00:16:18.870] Sekarang 50

[00:16:18.870 – 00:16:20.610] Mungkin turun lagi pula

[00:16:20.610 – 00:16:21.530] 60

[00:16:22.210 – 00:16:22.970] Turun lagi

[00:16:22.970 – 00:16:24.090] Haa dah need off terus lah

[00:16:24.090 – 00:16:25.370] So berapa kali turun

[00:16:25.370 – 00:16:26.970] 1, 2, 3, 4

[00:16:27.570 – 00:16:28.110] 5

[00:16:28.110 – 00:16:28.950] Last kali 5

[00:16:28.950 – 00:16:30.170] 5 kali turun

[00:16:31.030 – 00:16:31.950] Baru awak off

[00:16:31.950 – 00:16:34.150] Maksudnya panjang lagi perjalanan dia nak off tu pun

[00:16:34.150 – 00:16:34.850] Kadang-kadang

[00:16:34.850 – 00:16:35.970] Dia stop pula kat sini

[00:16:37.390 – 00:16:38.590] Stable pula dekat sini

[00:16:38.590 – 00:16:40.030] Selama pula run 2 bulan

[00:16:40.030 – 00:16:40.830] Haa

[00:16:40.830 – 00:16:43.850] So itulah sweet spot antara demand dan supply

[00:16:43.850 – 00:16:45.310] Antara view

[00:16:47.290 – 00:16:48.150] Dan juga

[00:16:48.150 – 00:16:53.060] ni view yang kita bagi

[00:16:53.060 – 00:16:54.100] yang ni pula audience

[00:16:54.100 – 00:16:55.400] dia macam tu

[00:16:55.400 – 00:16:57.440] antara view dengan audience tu

[00:16:57.440 – 00:16:58.380] maintain

[00:16:58.380 – 00:16:59.560] kita supply

[00:17:00.460 – 00:17:02.100] 10,000 view sehari

[00:17:02.100 – 00:17:03.080] memang ngam-ngam pula

[00:17:03.080 – 00:17:04.720] setiap hari ada 10,000 audience

[00:17:04.720 – 00:17:05.520] baru terterbit

[00:17:05.520 – 00:17:07.040] jadi tu I balance

[00:17:07.040 – 00:17:08.280] itulah maksudnya skill down

[00:17:09.300 – 00:17:09.860] ok

[00:17:09.860 – 00:17:11.640] so akhirnya awak telah bijak

[00:17:11.640 – 00:17:13.620] daripada 1% marketer

[00:17:13.620 – 00:17:14.480] yang wujud kat Malaysia ni

[00:17:14.480 – 00:17:14.860] tahniah

[00:17:14.860 – 00:17:16.600] ini belum run ads lagi tau

[00:17:16.600 – 00:17:17.300] ni baru mindset

[00:17:17.300 – 00:17:18.540] tapi kalau awak boleh faham

[00:17:18.540 – 00:17:19.560] mindset ni sebenarnya awak tengah

[00:17:19.560 – 00:17:20.180] power gila

[00:17:20.180 – 00:17:23.840] Awak tengah faham benda yang orang run iklan 2 tahun pun tak faham

[00:17:23.840 – 00:17:25.840] Ini adalah strategi dan mindset

[00:17:26.440 – 00:17:28.680] Memahamkan tentang audience

[00:17:29.780 – 00:17:32.240] Tentang dunia marketing memang macam ni

[00:17:32.240 – 00:17:35.840] Awak pergilah mana-mana TikTok ke Facebook ke Google ke

[00:17:35.840 – 00:17:36.740] Sebenarnya asas dia sama

[00:17:36.740 – 00:17:39.220] Kita tekan iklan besar kat Google

[00:17:39.220 – 00:17:40.420] 5 tak banyak

[00:17:41.040 – 00:17:42.520] Search volume dia panggil

[00:17:42.520 – 00:17:43.680] Kalau Google kan

[00:17:43.680 – 00:17:46.620] So katalah orang yang search satu keyword tu ada berapa

[00:17:46.620 – 00:17:48.100] 5,000 je

[00:17:48.100 – 00:17:49.500] Awak tekan pula bajet besar

[00:17:49.500 – 00:17:50.180] Tak pergilah dia

[00:17:50.800 – 00:17:51.460] Sebab tu

[00:17:51.460 – 00:17:52.120] GMV Max

[00:17:52.120 – 00:17:53.020] Kena buat banyak video

[00:17:53.020 – 00:17:54.320] Kalau tak

[00:17:54.320 – 00:17:54.820] Dia tak running

[00:17:54.820 – 00:17:55.980] Sebab dia tak boleh

[00:17:55.980 – 00:17:57.060] Nak guna pun video tu

[00:17:57.060 – 00:17:58.040] Untuk dapatkan ROI

[00:17:58.040 – 00:17:59.800] Awak set ROI 5

[00:17:59.800 – 00:18:00.640] Kat TikTok

[00:18:00.640 – 00:18:01.380] Bukan dapat 5

[00:18:01.380 – 00:18:02.000] Pun dapat 3

[00:18:02.000 – 00:18:03.020] Kenapa?

[00:18:03.680 – 00:18:04.240] Sebab

[00:18:04.240 – 00:18:06.000] Content yang awak bagi

[00:18:06.000 – 00:18:06.480] Kat dia tu

[00:18:06.480 – 00:18:07.460] Tak cukup scalable

[00:18:07.460 – 00:18:09.060] Tapi kenapa pula

[00:18:09.060 – 00:18:10.000] Tiba-tiba ada orang jadi

[00:18:10.000 – 00:18:10.740] Sebab

[00:18:10.740 – 00:18:11.800] Dia buat content

[00:18:11.800 – 00:18:12.580] Bapak banyak

[00:18:12.580 – 00:18:13.580] Sampai TikTok

[00:18:13.580 – 00:18:15.300] Ada banyak gila

[00:18:16.220 – 00:18:16.780] Peluru

[00:18:16.780 – 00:18:17.460] Untuk tembak

[00:18:17.460 – 00:18:18.720] Dia boleh pilih

[00:18:18.720 – 00:18:19.640] peluru yang paling tajam

[00:18:20.260 – 00:18:21.200] vum pergi

[00:18:21.200 – 00:18:22.240] vum pergi

[00:18:22.240 – 00:18:23.160] vum pergi

[00:18:23.160 – 00:18:24.380] yang tak pergi ni

[00:18:24.380 – 00:18:24.980] dia tak aran lah

[00:18:24.980 – 00:18:25.660] dia tak tekan lah

[00:18:25.660 – 00:18:26.640] tapi kalau awak

[00:18:26.640 – 00:18:28.420] yang delivering sikit je

[00:18:28.420 – 00:18:30.140] kan macam mana pula

[00:18:30.980 – 00:18:31.940] ok so

[00:18:31.940 – 00:18:32.600] kita jumpa dalam

[00:18:32.600 – 00:18:33.560] video seterusnya

[00:18:34.460 – 00:18:35.020] ZAS