⁠Fasa Scale Up : Scale Down

00:00:00–00:00:03

00:00:00 Fasa Scale Up, dan juga Fasa Scale Down.

00:00:03–00:00:06

00:00:00 Fasa Scale Up, dan juga Fasa Scale Down.

00:00:03 So, jom kita belajar tentang dua perkara ni.

00:00:06–00:00:09

00:00:06 Scale, we're going up up up up in a minum minum.

00:00:09–00:00:12

00:00:06 Scale, we're going up up up up in a minum minum.

00:00:10 Haa macam tu lah eh lagu dia.

00:00:12–00:00:15

00:00:12 Scale Down.

00:00:13 We're going down down.

00:00:15–00:00:18

00:00:15 Celia scale tu lah.

00:00:17 Scale Down.

00:00:18–00:00:21

00:00:17 Scale Down.

00:00:18 Haa, Scale Down ni saya jarang jumpa orang dengar.

00:00:21–00:00:24

00:00:18 Haa, Scale Down ni saya jarang jumpa orang dengar.

00:00:21 Tapi biasa saya yang sebut.

00:00:22 Saya memang berdedah lah Scale Down.

00:00:23 Sebab memang ada situasi kita berjaya Scale Down iklan tu dengan bersruktur.

00:00:24–00:00:27

00:00:23 Sebab memang ada situasi kita berjaya Scale Down iklan tu dengan bersruktur.

00:00:27–00:00:30

00:00:23 Sebab memang ada situasi kita berjaya Scale Down iklan tu dengan bersruktur.

00:00:27 Okay, apakah scale up strategy?

00:00:30–00:00:33

00:00:30 Scale up strategy adalah cara untuk kita naikkan bajet iklan.

00:00:33–00:00:36

00:00:30 Scale up strategy adalah cara untuk kita naikkan bajet iklan.

00:00:34 Macam kita tengok sebelum ni, yang ni.

00:00:35 Haa, nampak eh?

00:00:36–00:00:39

00:00:37 Horizontal scale up, yang ni.

00:00:39–00:00:42

00:00:39 Horizontal scale up ni, kita cuba naikkan secara horizontal.

00:00:42–00:00:45

00:00:44 Vertical, horizontal, horizontal, vertical macam ni.

00:00:45–00:00:48

00:00:44 Vertical, horizontal, horizontal, vertical macam ni.

00:00:46 Haa, ni kita dah belajar tadi eh, tengoklah video sebelum ni.

00:00:48–00:00:51

00:00:46 Haa, ni kita dah belajar tadi eh, tengoklah video sebelum ni.

00:00:49 So, memang wujud benda ni.

00:00:51–00:00:54

00:00:51 Maksud senang dia adalah,

00:00:52 Vertical scale up

00:00:54–00:00:57

00:00:52 Vertical scale up

00:00:56 Vertical

00:00:57–00:01:00

00:00:56 Vertical

00:00:57 Scale up

00:00:58 VSU

00:01:00–00:01:03

00:01:00 Ini adalah dengan up budget

00:01:03–00:01:06

00:01:04 So, nak cerita dia

00:01:05 Kalau awak dah faham sekarang

00:01:06–00:01:09

00:01:05 Kalau awak dah faham sekarang

00:01:07 Horizontal scale up

00:01:08 Adalah

00:01:09–00:01:12

00:01:08 Adalah

00:01:10 New ads

00:01:12–00:01:15

00:01:13 Maksudnya tambah banyak bagi iklan

00:01:15–00:01:18

00:01:13 Maksudnya tambah banyak bagi iklan

00:01:16 Banyak, banyak, banyak, banyak, banyak

00:01:18–00:01:21

00:01:16 Banyak, banyak, banyak, banyak, banyak

00:01:18 Yang ni pula satu je

00:01:20 Tapi naikkan lagi budget

00:01:21–00:01:24

00:01:20 Tapi naikkan lagi budget

00:01:22 Dia macam tu

00:01:22 dan

00:01:24–00:01:27

00:01:22 dan

00:01:24 ROAS return on ad spend

00:01:26 kita dah belajar tadi

00:01:26 ini antara benda-benda penting

00:01:27–00:01:30

00:01:26 ini antara benda-benda penting

00:01:28 ROAS ni

00:01:28 pulangan ads

00:01:30–00:01:33

00:01:28 pulangan ads

00:01:30 daripada

00:01:31 pulangan sale

00:01:32 daripada modal iklan

00:01:32 kita dah belajar

00:01:33–00:01:36

00:01:32 kita dah belajar

00:01:33 return on ad spend

00:01:35 jadi

00:01:36–00:01:39

00:01:35 jadi

00:01:38 kita dah capai

00:01:39–00:01:42

00:01:38 kita dah capai

00:01:40 target sale kita

00:01:41 kita dah tahu

00:01:42–00:01:45

00:01:41 kita dah tahu

00:01:42 daily ad spend kita

00:01:43 kita nak cuba naikkan

00:01:45–00:01:48

00:01:43 kita nak cuba naikkan

00:01:46 sebab scale up ni adalah fasa

00:01:48–00:01:51

00:01:46 sebab scale up ni adalah fasa

00:01:48 untuk capai sales target kita

00:01:50 contoh

00:01:51–00:01:54

00:01:50 contoh

00:01:51 kita punya sales target kita tadi

00:01:52 dia dah kira

00:01:53 RM

00:01:54–00:01:57

00:01:53 RM

00:01:54 RM100,000

00:01:56 Okay

00:01:56 Tengok balik topik magic number

00:01:57–00:02:00

00:01:56 Tengok balik topik magic number

00:01:59 Pergi balik

00:02:00–00:02:03

00:01:59 Pergi balik

00:02:00 Video sebelum ni

00:02:01 Saya ada share

00:02:02 Tentang magic number

00:02:03–00:02:06

00:02:02 Tentang magic number

00:02:03 Kalau awak nak capai

00:02:04 Sale RM100,000

00:02:05 Berapa jumlah customer

00:02:06–00:02:09

00:02:05 Berapa jumlah customer

00:02:07 Yang awak kena dapat sehari

00:02:08 Katalah awak dah kira-kira-kira

00:02:09–00:02:12

00:02:08 Katalah awak dah kira-kira-kira

00:02:10 Okay tuan

00:02:11 Saya kena dapatkan

00:02:12–00:02:15

00:02:11 Saya kena dapatkan

00:02:12 Sebanyak

00:02:15–00:02:18

00:02:15 40 customer sehari

00:02:18–00:02:21

00:02:18 40

00:02:19 Standard lah

00:02:20 30 lah

00:02:21–00:02:24

00:02:20 30 lah

00:02:21 Tadi berapa?

00:02:21 Tadi

00:02:22 Tadi sale RM33,000

00:02:24–00:02:27

00:02:22 Tadi sale RM33,000

00:02:24 6 eh

00:02:25 6 kan

00:02:26 ni ambil triple lah

00:02:27–00:02:30

00:02:26 ni ambil triple lah

00:02:27 18 customer sehari

00:02:28 tekanlah

00:02:28 20 lah

00:02:29 20 customer sehari

00:02:30–00:02:33

00:02:29 20 customer sehari

00:02:30 untuk dapat capai

00:02:31 sales 100 ribu

00:02:32 jadinya

00:02:33–00:02:36

00:02:32 jadinya

00:02:33 kita nak tahu

00:02:34 berapa kita nak kena spend

00:02:36–00:02:39

00:02:34 berapa kita nak kena spend

00:02:36 untuk dapat banyak ni

00:02:37 sebab tu lah

00:02:38 kita nak tahu tak

00:02:39–00:02:42

00:02:38 kita nak tahu tak

00:02:39 berapa

00:02:39 target at spend

00:02:40 so kita pun bahagi

00:02:42–00:02:45

00:02:40 so kita pun bahagi

00:02:43 sebab apa

00:02:43 sebab ini

00:02:44 20 per day

00:02:45–00:02:48

00:02:44 20 per day

00:02:46 so

00:02:47 average CPP kita

00:02:48–00:02:51

00:02:47 average CPP kita

00:02:48 CPP kita adalah

00:02:49 RM

00:02:51–00:02:54

00:02:51 RM30

00:02:51 kalau ingat tadi eh

00:02:52 sebab product kita adalah

00:02:53 RM

00:02:54–00:02:57

00:02:53 RM

00:02:54 RM150

00:02:55 So biasanya dia rawas 5

00:02:57–00:03:00

00:02:55 So biasanya dia rawas 5

00:02:59 Dia 5 kali ganda

00:03:00–00:03:03

00:02:59 Dia 5 kali ganda

00:03:00 Kalau tak faham tengok video sebelum ni

00:03:02 Sebab tu jangan skip tengok video sebelum ni balik

00:03:03–00:03:06

00:03:02 Sebab tu jangan skip tengok video sebelum ni balik

00:03:05 RM150

00:03:06–00:03:09

00:03:06 Pulangan 5 kali ganda

00:03:07 Biasanya modal kita kurang 5 kali ganda lah

00:03:09–00:03:12

00:03:07 Biasanya modal kita kurang 5 kali ganda lah

00:03:10 Sebab nak dapat pulangan 5 kali ganda so RM30

00:03:12–00:03:15

00:03:10 Sebab nak dapat pulangan 5 kali ganda so RM30

00:03:12 So 20 orang

00:03:14 Darab RM30 berapa

00:03:15–00:03:18

00:03:14 Darab RM30 berapa

00:03:17 20 orang darab RM30

00:03:18–00:03:21

00:03:17 20 orang darab RM30

00:03:21–00:03:24

00:03:22 RM600

00:03:23 RM600 kita kena spend

00:03:24–00:03:27

00:03:23 RM600 kita kena spend

00:03:24 Per day

00:03:25 Ini adalah

00:03:26 Add spend kita

00:03:27–00:03:30

00:03:26 Add spend kita

00:03:28 So kita dah boleh dapat dah

00:03:29 Oh

00:03:30–00:03:33

00:03:29 Oh

00:03:30 Macam mana kita nak

00:03:32 Membajetkan

00:03:33–00:03:36

00:03:32 Membajetkan

00:03:33 Kita punya 600 ni

00:03:35 So jom kita cuba buat

00:03:36–00:03:39

00:03:35 So jom kita cuba buat

00:03:36 600

00:03:38 Kalau kita buat video

00:03:39–00:03:42

00:03:38 Kalau kita buat video

00:03:40 10 pun dah settle lah

00:03:41 Kita reserve lah

00:03:42–00:03:45

00:03:41 Kita reserve lah

00:03:42 Kita buat 8

00:03:43 Katalah kita buat 8 kat sini

00:03:45–00:03:48

00:03:43 Katalah kita buat 8 kat sini

00:03:45 Sebab 8 darat dengan 60

00:03:47 Kan dapat

00:03:48–00:03:51

00:03:48 480

00:03:50 So kita ada baki lagi

00:03:51–00:03:54

00:03:50 So kita ada baki lagi

00:03:52 120

00:03:53 Kita boleh buat 6 video

00:03:54–00:03:57

00:03:53 Kita boleh buat 6 video

00:03:55 6 poster

00:03:57–00:04:00

00:03:55 6 poster

00:03:57 6 gambar

00:03:58 So kita dapat RM120

00:04:00–00:04:03

00:03:58 So kita dapat RM120

00:04:01 So dapatlah RM600

00:04:02 Nampak?

00:04:03–00:04:06

00:04:02 Nampak?

00:04:04 Dia balance lah kat situ

00:04:05 Dia lebih kurang lah

00:04:06–00:04:09

00:04:05 Dia lebih kurang lah

00:04:06 Ataupun kurang lah satu

00:04:07 Buat 7

00:04:08 Sini pula kata lebih

00:04:09–00:04:12

00:04:08 Sini pula kata lebih

00:04:09 Dia terpulang pada awak

00:04:10 Kalau saya

00:04:11 Saya lebih prefer video lagi banyak

00:04:12–00:04:15

00:04:11 Saya lebih prefer video lagi banyak

00:04:13 Daripada gambar lah

00:04:14 So dah faham

00:04:15–00:04:18

00:04:14 So dah faham

00:04:15 Jadi next pula adalah

00:04:17 Option 1

00:04:18–00:04:21

00:04:17 Option 1

00:04:20 Adalah awak scale up

00:04:21–00:04:24

00:04:20 Adalah awak scale up

00:04:22 Tapi awak scale up

00:04:23 Based on

00:04:24–00:04:27

00:04:23 Based on

00:04:24 kuantiti. So, senang cerita, tak payah scale up. Cara scale up

00:04:27–00:04:30

00:04:24 kuantiti. So, senang cerita, tak payah scale up. Cara scale up

00:04:30–00:04:33

00:04:24 kuantiti. So, senang cerita, tak payah scale up. Cara scale up

00:04:32 paling senang adalah jangan pernah scale up. Ramai tanya, tuan

00:04:33–00:04:36

00:04:32 paling senang adalah jangan pernah scale up. Ramai tanya, tuan

00:04:35 saya naikkan bajet iklan saya lah, at saya ni tuan, saya spend RM60

00:04:36–00:04:39

00:04:35 saya naikkan bajet iklan saya lah, at saya ni tuan, saya spend RM60

00:04:39–00:04:42

00:04:35 saya naikkan bajet iklan saya lah, at saya ni tuan, saya spend RM60

00:04:41 ringgit. Saya ikut tuan ajar tu dah jadi dah. Lepas tu bila

00:04:42–00:04:45

00:04:41 ringgit. Saya ikut tuan ajar tu dah jadi dah. Lepas tu bila

00:04:44 saya naikkan bajet dia tuan kepada RM, saya naikkan sikit je tuan

00:04:45–00:04:48

00:04:44 saya naikkan bajet dia tuan kepada RM, saya naikkan sikit je tuan

00:04:48–00:04:51

00:04:44 saya naikkan bajet dia tuan kepada RM, saya naikkan sikit je tuan

00:04:51–00:04:54

00:04:51 RM100

00:04:51 eh tu tak okey lah tuan

00:04:53 kalau tak elok je

00:04:54–00:04:57

00:04:53 kalau tak elok je

00:04:54 tapi seratus jarang lah tak okey

00:04:56 biasanya yang besar sikit

00:04:57–00:05:00

00:04:56 biasanya yang besar sikit

00:04:57 bila tak okey eh

00:04:57 saya naikkan 150 tuan

00:04:59 so macam mana tuan eh

00:05:00–00:05:03

00:04:59 so macam mana tuan eh

00:05:00 macam mana nak naikkan budget

00:05:01 tanpa

00:05:03–00:05:06

00:05:03 koyakkan iklan tu

00:05:04 tak payah naik budget

00:05:06–00:05:09

00:05:06 tapi penat lah saya

00:05:07 nak kena banyak iklan

00:05:09–00:05:12

00:05:07 nak kena banyak iklan

00:05:09 padam ke

00:05:10 siapa suruh nak sell tinggi

00:05:12–00:05:15

00:05:10 siapa suruh nak sell tinggi

00:05:12 ingat senang-senang je ke

00:05:13 orang buat sell 1 million per month

00:05:14 awak ingat magic ke

00:05:15–00:05:18

00:05:14 awak ingat magic ke

00:05:15 mana tu tekan je ads kan

00:05:16 so memang macam tu cara dia

00:05:18–00:05:21

00:05:16 so memang macam tu cara dia

00:05:18 that's why

00:05:18 saya belajar dengan sifu underground

00:05:20 yang power-power ni

00:05:21–00:05:24

00:05:20 yang power-power ni

00:05:21 saya perstudy

00:05:21 macam mana

00:05:22 ni cerita 2 tahun lepas lah

00:05:24–00:05:27

00:05:22 ni cerita 2 tahun lepas lah

00:05:24 macam mana dia boleh buat

00:05:25 sales 1 juta sebulan

00:05:26 tekan ads

00:05:27–00:05:30

00:05:26 tekan ads

00:05:27 bodoh macam tu ya

00:05:28 oh rupanya tak bodoh sangat

00:05:30–00:05:33

00:05:28 oh rupanya tak bodoh sangat

00:05:30 dia rajin gila dekat iklan

00:05:31 rahsi adalah pada

00:05:33–00:05:36

00:05:33 kuantiti quality

00:05:35 kuantiti yang berkualiti

00:05:36–00:05:39

00:05:35 kuantiti yang berkualiti

00:05:37 faham

00:05:37 dia mesti kena ada kualiti juga

00:05:38 so dia adalah

00:05:39–00:05:42

00:05:38 so dia adalah

00:05:42–00:05:45

00:05:42 kuantiti

00:05:44 yang

00:05:45–00:05:48

00:05:44 yang

00:05:46 berkualiti

00:05:48–00:05:51

00:05:50 Wam-wam sum

00:05:51–00:05:54

00:05:50 Wam-wam sum

00:05:51 Maksudnya awak ada

00:05:53 30 ads

00:05:54–00:05:57

00:05:53 30 ads

00:05:55 Winning

00:05:56 Bukan biasa-biasa

00:05:57–00:06:00

00:05:56 Bukan biasa-biasa

00:05:58 Ads yang winning tak tu

00:06:00–00:06:03

00:06:00 So

00:06:01 Jangan naikkan bajet

00:06:02 Sebab tu saya suka option A

00:06:03–00:06:06

00:06:02 Sebab tu saya suka option A

00:06:05 Jangan scale up pun lah sekali

00:06:06–00:06:09

00:06:05 Jangan scale up pun lah sekali

00:06:06 Sebab tu topik walaupun saya guna ayat scale up

00:06:09–00:06:12

00:06:06 Sebab tu topik walaupun saya guna ayat scale up

00:06:09 Sebenarnya kita tak pernah scale up

00:06:12–00:06:15

00:06:12 Kita memang maintain je macam tu

00:06:14 Macam mana saya scale up lah

00:06:15–00:06:18

00:06:14 Macam mana saya scale up lah

00:06:16 Sebab awak malas

00:06:16 Haran je lah iklan baru

00:06:17 Oh tapi nak kena shooting baru

00:06:18–00:06:21

00:06:17 Oh tapi nak kena shooting baru

00:06:19 Shoot je lah

00:06:20 Buat je lah

00:06:21–00:06:24

00:06:20 Buat je lah

00:06:21 Jadual sebab tu kita

00:06:21 Bagi dari jadual

00:06:22 Option B

00:06:23 Yang ni tipikal marketer pemalas

00:06:24–00:06:27

00:06:23 Yang ni tipikal marketer pemalas

00:06:24 Yang nampak macam busy

00:06:26 Acah-acah buat kerja

00:06:27–00:06:30

00:06:26 Acah-acah buat kerja

00:06:27 Tapi sebenarnya tekan budget

00:06:28 Ads je

00:06:28 Hari-hari refresh

00:06:29 Ingat

00:06:29 Dia kerja marketer ni macam ni

00:06:30–00:06:33

00:06:29 Dia kerja marketer ni macam ni

00:06:31 Yang dia kelakar

00:06:31 Dia suka hari-hari refresh

00:06:33–00:06:36

00:06:33 Pagi, petang, malam

00:06:35 Refresh

00:06:35 Refresh

00:06:36–00:06:39

00:06:35 Refresh

00:06:36 Macam tengah kawal

00:06:37 Kawal budget lah

00:06:37 Adalah kawal audiens

00:06:38 Padahal kerja marketer

00:06:39–00:06:42

00:06:38 Padahal kerja marketer

00:06:40 Tak ada kerja pun

00:06:41 Marketer ni

00:06:42–00:06:45

00:06:41 Marketer ni

00:06:42 Kalau saya boleh

00:06:43 Keluarkan satu fatwa baru

00:06:45–00:06:48

00:06:46 Marketer

00:06:48–00:06:51

00:06:49 Equal

00:06:50 Content creator

00:06:51–00:06:54

00:06:50 Content creator

00:06:53 Allah Allah saya boleh

00:06:54–00:06:57

00:06:53 Allah Allah saya boleh

00:06:56 Mengeluarkan

00:06:56 Satu fatwa baru

00:06:57–00:07:00

00:06:56 Satu fatwa baru

00:06:58 Semua marketer tak patut jadi marketer

00:07:00–00:07:03

00:06:58 Semua marketer tak patut jadi marketer

00:07:01 Semua marketer sepatutnya jadi content creator

00:07:03–00:07:06

00:07:01 Semua marketer sepatutnya jadi content creator

00:07:03 Sebab itulah tugas hakiki sebenar

00:07:05 Masa marketer patut

00:07:06–00:07:09

00:07:05 Masa marketer patut

00:07:07 Habis sebagai content creator

00:07:09–00:07:12

00:07:07 Habis sebagai content creator

00:07:09 80% marketer ni 20%

00:07:11 Jelah tak payahlah cacah busy

00:07:12–00:07:15

00:07:11 Jelah tak payahlah cacah busy

00:07:13 Ini marketer poyok sombong

00:07:15–00:07:18

00:07:15 Edit video pun tak nak

00:07:16 Video editor tak bagi video baru

00:07:18–00:07:21

00:07:16 Video editor tak bagi video baru

00:07:18 Saya just test je lah

00:07:19 Video yang sedia ada

00:07:20 Betapa buat hari-hari

00:07:21–00:07:24

00:07:20 Betapa buat hari-hari

00:07:21 Saya try audience

00:07:24–00:07:27

00:07:24 Split test audio

00:07:25 Retargeting ads lah

00:07:26 Saya optimise space macam

00:07:27–00:07:30

00:07:26 Saya optimise space macam

00:07:29 Alay

00:07:30–00:07:33

00:07:29 Alay

00:07:30 Saya jadi pun macam

00:07:31 Macam bengong tau

00:07:32 You tak faham

00:07:33–00:07:36

00:07:32 You tak faham

00:07:33 Dia sebenarnya pemalas je

00:07:34 Marketer ni

00:07:35 Dia ingat dia ada ilmu teknikal tinggi sangat

00:07:36–00:07:39

00:07:35 Dia ingat dia ada ilmu teknikal tinggi sangat

00:07:36 Sedangkan

00:07:37 Kerja marketer sebenar

00:07:39–00:07:42

00:07:37 Kerja marketer sebenar

00:07:39 Adalah kat content creator

00:07:40 Sebab tu kepada marketer-marketer

00:07:42–00:07:45

00:07:40 Sebab tu kepada marketer-marketer

00:07:42 Yang tak tengok

00:07:42 Tolong taubat nak suhar sekarang

00:07:44 Mengucap je

00:07:44 Awak easily replaceable

00:07:45–00:07:48

00:07:44 Awak easily replaceable

00:07:48–00:07:51

00:07:44 Awak easily replaceable

00:07:48 Oleh budak intern

00:07:49 Seorang budak intern

00:07:50 Terus boleh kalah kan

00:07:51–00:07:54

00:07:50 Terus boleh kalah kan

00:07:51 Sebab tu

00:07:52 Orang terbaik

00:07:53 Untuk jadi marketer

00:07:54–00:07:57

00:07:53 Untuk jadi marketer

00:07:54 Sebenarnya adalah

00:07:54 Content creator

00:07:55 Tapi content creator pula

00:07:56 Sombong

00:07:57–00:08:00

00:07:56 Sombong

00:07:57 Kenapa

00:07:57 Tak nak belajar

00:07:58 Technical dia kata

00:07:59 Susahlah

00:08:00–00:08:03

00:07:59 Susahlah

00:08:01 Peninglah

00:08:02 Downgrade diri aku

00:08:03–00:08:06

00:08:02 Downgrade diri aku

00:08:03 Adalah macam-macam

00:08:04 Marketer ni

00:08:05 Dia tak nak buat sebab malas

00:08:06–00:08:09

00:08:05 Dia tak nak buat sebab malas

00:08:06 Content creator

00:08:07 Tak nak buat sebab ego

00:08:07 Ha dia macam tu

00:08:08 Dia terbalik sikit

00:08:09–00:08:12

00:08:08 Dia terbalik sikit

00:08:09 Sebab manusia ni

00:08:10 Tiga masalah

00:08:12–00:08:15

00:08:13 J

00:08:15–00:08:18

00:08:15 M

00:08:15 E

00:08:17 Jahil

00:08:18–00:08:21

00:08:18 Malas

00:08:20 Ego

00:08:21–00:08:24

00:08:22 Content creator biasanya ego lah

00:08:24–00:08:27

00:08:22 Content creator biasanya ego lah

00:08:24 Dia bukan tak boleh belajar

00:08:25 Dia ego

00:08:26 Marketer biasanya malas

00:08:27–00:08:30

00:08:26 Marketer biasanya malas

00:08:29 Dia malas

00:08:29 Dia mana nak buat video

00:08:30–00:08:33

00:08:29 Dia mana nak buat video

00:08:30 Mana nak edit

00:08:31 Mana nak

00:08:31 Malas lah dia malas

00:08:32 Dia nak buat kerja senang je

00:08:33–00:08:36

00:08:32 Dia nak buat kerja senang je

00:08:33 Content creator bukan je malas rajin

00:08:35 Dia nak senang nak buat content

00:08:36–00:08:39

00:08:35 Dia nak senang nak buat content

00:08:36 Edit kau kau

00:08:37 Tapi dia ego macam

00:08:38 Hmm

00:08:38 Gaji aku buat content creator lagi banyak

00:08:39–00:08:42

00:08:38 Gaji aku buat content creator lagi banyak

00:08:40 Daripada buat marketer

00:08:41 Macam tu lah

00:08:42–00:08:45

00:08:41 Macam tu lah

00:08:43 So

00:08:44 Scale down strategy pula

00:08:45–00:08:48

00:08:44 Scale down strategy pula

00:08:45 Okay

00:08:46 Scale down strategy ni pula

00:08:48–00:08:51

00:08:49 adalah cara untuk turunkan bajet berperingkat.

00:08:51–00:08:54

00:08:49 adalah cara untuk turunkan bajet berperingkat.

00:08:54–00:08:57

00:08:49 adalah cara untuk turunkan bajet berperingkat.

00:08:57–00:09:00

00:08:49 adalah cara untuk turunkan bajet berperingkat.

00:09:00–00:09:03

00:09:00 Cerita dia macam ni.

00:09:01 Bayangkan ada satu iklan A ni, dia dah perform gila.

00:09:03–00:09:06

00:09:01 Bayangkan ada satu iklan A ni, dia dah perform gila.

00:09:04 Kita spend RM300 sehari.

00:09:06–00:09:09

00:09:04 Kita spend RM300 sehari.

00:09:09–00:09:12

00:09:11 Tiba-tiba, elok-elok dia tengah perform, perform, perform.

00:09:12–00:09:15

00:09:11 Tiba-tiba, elok-elok dia tengah perform, perform, perform.

00:09:15–00:09:18

00:09:11 Tiba-tiba, elok-elok dia tengah perform, perform, perform.

00:09:15 Bayangkan saya tadi, perform, perform, perform.

00:09:18–00:09:21

00:09:18 Eh, tak perform.

00:09:19 Perform balik. Eh, tak perform.

00:09:21–00:09:24

00:09:21 Perform balik, perform balik.

00:09:22 tak perform, tak perform, tak perform

00:09:24–00:09:27

00:09:22 tak perform, tak perform, tak perform

00:09:24 alamak tuan, macam mana ni tuan

00:09:26 dah 3 kali tak perform eh

00:09:27–00:09:30

00:09:26 dah 3 kali tak perform eh

00:09:28 haa, takkan nak off terus

00:09:30–00:09:33

00:09:28 haa, takkan nak off terus

00:09:30 takkan awak nak hilangkan

00:09:33–00:09:36

00:09:33 lupakan jasa orang

00:09:34 yang dah berharga pada awak, takkan awak

00:09:36–00:09:39

00:09:34 yang dah berharga pada awak, takkan awak

00:09:36 terus off je, sayang lah

00:09:38 so apa yang kita akan buat, kita akan drop

00:09:39–00:09:42

00:09:38 so apa yang kita akan buat, kita akan drop

00:09:40 secara berperingkat, kat sini kita akan

00:09:42–00:09:45

00:09:40 secara berperingkat, kat sini kita akan

00:09:42 drop pula

00:09:44 kat sini spend, kat sini spend

00:09:45–00:09:48

00:09:44 kat sini spend, kat sini spend

00:09:46 300, dekat sini

00:09:48–00:09:51

00:09:46 300, dekat sini

00:09:48 kita, oh tak ok dah, ok lah, turun bajet

00:09:50 Pergi kepada tangga sebelumnya

00:09:51–00:09:54

00:09:50 Pergi kepada tangga sebelumnya

00:09:53 Iaitu RM150

00:09:54–00:09:57

00:09:53 Iaitu RM150

00:09:56 Contohnya

00:09:56 Lepas tu dia, oh tak ok

00:09:57–00:10:00

00:09:56 Lepas tu dia, oh tak ok

00:09:59 Eh ok baliklah, ok tak ok, ok baliklah

00:10:00–00:10:03

00:09:59 Eh ok baliklah, ok tak ok, ok baliklah

00:10:01 Ok baliklah, ok baliklah

00:10:02 Ok, ok tak ok, ok

00:10:03–00:10:06

00:10:02 Ok, ok tak ok, ok

00:10:04 Ok, tak ok, tak ok, tak ok

00:10:06–00:10:09

00:10:04 Ok, tak ok, tak ok, tak ok

00:10:06 Alamak tuan, tak ok lagi lah pada RM150

00:10:08 Turun lagi sikit lagi

00:10:09–00:10:12

00:10:08 Turun lagi sikit lagi

00:10:10 Kepada tangga sebelumnya

00:10:11 Haa macam tu, maksudnya

00:10:12–00:10:15

00:10:11 Haa macam tu, maksudnya

00:10:13 Dia adalah cara untuk turunkan

00:10:15–00:10:18

00:10:13 Dia adalah cara untuk turunkan

00:10:16 Bajet secara

00:10:18–00:10:21

00:10:16 Bajet secara

00:10:18 Berperingkat

00:10:20 kita turun sikit, sikit, sikit, sikit

00:10:21–00:10:24

00:10:20 kita turun sikit, sikit, sikit, sikit

00:10:21 tengok balik, 3 hari tak ok, turunkan lagi

00:10:23 kalau ok, maintain kat situ

00:10:24–00:10:27

00:10:23 kalau ok, maintain kat situ

00:10:25 sebab

00:10:27–00:10:30

00:10:27 benda ni adalah demand and supply

00:10:29 ok, tapi sebelum tu, foto dan video ni

00:10:30–00:10:33

00:10:29 ok, tapi sebelum tu, foto dan video ni

00:10:31 dua-dua tangga dia beza sikit, aku dah tengok kat situ

00:10:33–00:10:36

00:10:31 dua-dua tangga dia beza sikit, aku dah tengok kat situ

00:10:34 biasanya tangga kenaikan ni

00:10:35 kalau video, kita daripada

00:10:36–00:10:39

00:10:35 kalau video, kita daripada

00:10:38 RM60

00:10:39–00:10:42

00:10:38 RM60

00:10:39 naik kepada

00:10:42–00:10:45

00:10:42 RM150, naik kepada

00:10:45–00:10:48

00:10:45 RM300

00:10:45 boleh tengok lah habis tu, saya tulis tu

00:10:48–00:10:51

00:10:48 video

00:10:50 Video ni

00:10:51–00:10:54

00:10:50 Video ni

00:10:52 Dekat scale up tu

00:10:53 Option B

00:10:54–00:10:57

00:10:53 Option B

00:10:54 Okay option B tu tengok

00:10:55 Tengok yang option B

00:10:57–00:11:00

00:10:55 Tengok yang option B

00:10:57 Dekat scale up tu

00:10:58 Kita naik

00:10:59 Kalau video

00:11:00–00:11:03

00:10:59 Kalau video

00:11:00 60

00:11:01 Naik 150

00:11:02 Naik 300

00:11:03–00:11:06

00:11:02 Naik 300

00:11:03 Naik 500

00:11:04 Naik 1000

00:11:05 Nampak?

00:11:05 Tu tangga biasa saya buat lah

00:11:06–00:11:09

00:11:05 Tu tangga biasa saya buat lah

00:11:07 Zaman-zaman saya main

00:11:08 Vertical scale up

00:11:09–00:11:12

00:11:08 Vertical scale up

00:11:10 Kalau foto pula dia naik

00:11:12–00:11:15

00:11:10 Kalau foto pula dia naik

00:11:12 20

00:11:12 Naik 50

00:11:13 Naik 100

00:11:13 So nampak dia selamat

00:11:15–00:11:18

00:11:13 So nampak dia selamat

00:11:15 Dan dia seganda

00:11:15 Tapi carangan ni tak recommended lah

00:11:18–00:11:21

00:11:15 Tapi carangan ni tak recommended lah

00:11:18 Sebab

00:11:18 tak rekomendasi apa-apa

00:11:20 sebab banyak orang kata

00:11:20 naikkan bajet ni

00:11:21–00:11:24

00:11:20 naikkan bajet ni

00:11:22 20%, 30%

00:11:23 tapi saya personal ni

00:11:24–00:11:27

00:11:23 tapi saya personal ni

00:11:24 menyampahlah

00:11:24 saya macam

00:11:25 lambat eh

00:11:26 so saya terus buat je

00:11:27–00:11:30

00:11:26 so saya terus buat je

00:11:27 seganda terus

00:11:28 dan ok je sebenarnya

00:11:29 sebab iklan power

00:11:30–00:11:33

00:11:29 sebab iklan power

00:11:30 dia akan pergi je

00:11:31 ni masalah iklan awak

00:11:32 tak power

00:11:33–00:11:36

00:11:32 tak power

00:11:33 sebab tu bila awak naikkan

00:11:34 macam ni lah

00:11:34 bawa kereta

00:11:36–00:11:39

00:11:34 bawa kereta

00:11:36 30km sejam

00:11:37 sorry 60km sejam

00:11:38 bajet RM60

00:11:39–00:11:42

00:11:38 bajet RM60

00:11:39 pun steering dah goyang

00:11:40 macam ni

00:11:41 lemak-lemak

00:11:42–00:11:45

00:11:41 lemak-lemak

00:11:42 nak terbabas

00:11:43 sekali awak tekan minyak lagi

00:11:44 150km

00:11:45–00:11:48

00:11:44 150km

00:11:46 itulah iklan

00:11:47 Cuma kalau iklan tu

00:11:48–00:11:51

00:11:47 Cuma kalau iklan tu

00:11:48 Waktu run

00:11:49 RM60 tu

00:11:50 Ibarat RM60 sejam

00:11:51–00:11:54

00:11:50 Ibarat RM60 sejam

00:11:51 Huh

00:11:52 Solid

00:11:54–00:11:57

00:11:54 Tekan lagi

00:11:55 1.50

00:11:56 Oh

00:11:56 Gagoyong

00:11:57–00:12:00

00:11:56 Gagoyong

00:11:57 Okay tapi boleh

00:11:58 Boleh lagi

00:11:58 Tekan kat tu

00:11:59 Menenggau

00:12:00–00:12:03

00:11:59 Menenggau

00:12:00 Macam tu lah ibaratnya

00:12:02 So dia punya traction

00:12:03–00:12:06

00:12:02 So dia punya traction

00:12:03 Dia punya

00:12:05 Scalability content

00:12:06–00:12:09

00:12:05 Scalability content

00:12:06 Content ni guys

00:12:07 Dia ada satu ayat dia panggil

00:12:09–00:12:12

00:12:09 Content

00:12:12–00:12:15

00:12:13 Yang scalable

00:12:15–00:12:18

00:12:15 Apa maksud content yang scalable

00:12:16 Sebab tu saya nak lukis

00:12:18–00:12:21

00:12:16 Sebab tu saya nak lukis

00:12:18 sebenarlah ni

00:12:20 dia macam ada 3 bulatan tau sebenarnya

00:12:21–00:12:24

00:12:20 dia macam ada 3 bulatan tau sebenarnya

00:12:22 yang ni adalah hot audience

00:12:23 yang ni adalah cold

00:12:24–00:12:27

00:12:23 yang ni adalah cold

00:12:25 eh warm

00:12:26 yang adalah cold

00:12:27–00:12:30

00:12:26 yang adalah cold

00:12:29 bila iklan awak run

00:12:30–00:12:33

00:12:29 bila iklan awak run

00:12:31 dia akan always run dekat hot

00:12:33–00:12:36

00:12:31 dia akan always run dekat hot

00:12:33 tapi jap

00:12:34 salah lukis

00:12:35 bulatan dia sebenarnya macam ni

00:12:36–00:12:39

00:12:35 bulatan dia sebenarnya macam ni

00:12:37 bulatan dia macam ni

00:12:39–00:12:42

00:12:40 kecil

00:12:42–00:12:45

00:12:42 besar

00:12:43 besar gila

00:12:45–00:12:48

00:12:45 so bila dia start run

00:12:47 dia akan run daripada hot

00:12:48–00:12:51

00:12:47 dia akan run daripada hot

00:12:48 bila dia run iklan

00:12:49 Facebook akan terus tekan daripada hot

00:12:51–00:12:54

00:12:49 Facebook akan terus tekan daripada hot

00:12:51 Oh hot pergi

00:12:52 Eh mati kat sini

00:12:53 Ada iklan baru pulak

00:12:54–00:12:57

00:12:53 Ada iklan baru pulak

00:12:54 Eh mati dah kat sini

00:12:55 Iklan baru pulak

00:12:56 Oh weh power

00:12:57–00:13:00

00:12:56 Oh weh power

00:12:57 Oh weh weh weh

00:12:59 Mati kat sini

00:13:00–00:13:03

00:13:01 Mati kat sini

00:13:02 Dia kenal tak

00:13:03–00:13:06

00:13:02 Dia kenal tak

00:13:03 Oh ustaz

00:13:04 Oh ustaz pun tak

00:13:05 Tak tahu tak tahu tak tahu

00:13:06–00:13:09

00:13:05 Tak tahu tak tahu tak tahu

00:13:06 Boom

00:13:07 Pergi mati kat sini

00:13:08 3 juta view

00:13:09–00:13:12

00:13:08 3 juta view

00:13:11 3M

00:13:12–00:13:15

00:13:11 3M

00:13:12 Huh

00:13:13 Inilah content

00:13:15–00:13:18

00:13:15 Content ada setengah yang scalable

00:13:17 Yang dia boleh penetrate

00:13:18–00:13:21

00:13:17 Yang dia boleh penetrate

00:13:19 Daripada warm kepada

00:13:20 hot, kepada warm, kepada pekul. Masa apa

00:13:21–00:13:24

00:13:20 hot, kepada warm, kepada pekul. Masa apa

00:13:22 masa penetrate? Dia still profitable.

00:13:24–00:13:27

00:13:22 masa penetrate? Dia still profitable.

00:13:24 Dia boleh convert orang stranger

00:13:27–00:13:30

00:13:24 Dia boleh convert orang stranger

00:13:27 jadi customer. Punyalah

00:13:28 power. Punyalah tajam pisau

00:13:30–00:13:33

00:13:28 power. Punyalah tajam pisau

00:13:30 penetration tu.

00:13:33–00:13:36

00:13:33 Faham kan?

00:13:34 Saya tak ada sakit jantung. Tiba-tiba

00:13:36–00:13:39

00:13:34 Saya tak ada sakit jantung. Tiba-tiba

00:13:36 saya tengok iklan ustaz tu macam, oish

00:13:38 aku kena beli produk sakit jantung ni.

00:13:39–00:13:42

00:13:38 aku kena beli produk sakit jantung ni.

00:13:40 Padahal aku tak ada sakit jantung pun. Aku kena

00:13:42–00:13:45

00:13:40 Padahal aku tak ada sakit jantung pun. Aku kena

00:13:42 hadiahkan kat atok aku. Kat mak aku.

00:13:45–00:13:48

00:13:45 Punyalah power iklan tu.

00:13:46 Sampai orang yang tak ada sakit tu pun rasa nak beli.

00:13:48–00:13:51

00:13:46 Sampai orang yang tak ada sakit tu pun rasa nak beli.

00:13:48 Nak hadiahkan kepada seseorang. Itulah

00:13:50 audience

00:13:50 content yang scalable

00:13:51–00:13:54

00:13:50 content yang scalable

00:13:52 sebab tu

00:13:53 dia macam demand and supply

00:13:54–00:13:57

00:13:53 dia macam demand and supply

00:13:54 awak tengok kat situ

00:13:56 setiap 3 hari

00:13:57–00:14:00

00:13:56 setiap 3 hari

00:13:58 everyday

00:13:58 if

00:13:59 ads unprofitable

00:14:00–00:14:03

00:13:59 ads unprofitable

00:14:00 proceed to

00:14:01 off

00:14:01 ataupun drop budget

00:14:02 proceed

00:14:03–00:14:06

00:14:02 proceed

00:14:03 demand

00:14:04 dia ada demand dengan supply

00:14:05 demand

00:14:06–00:14:09

00:14:05 demand

00:14:07 dengan supply

00:14:08 dia macam kena balance

00:14:09–00:14:12

00:14:08 dia macam kena balance

00:14:10 demand

00:14:12–00:14:15

00:14:12 supply

00:14:14 dia kena balance

00:14:15–00:14:18

00:14:14 dia kena balance

00:14:15 inilah kenapa kita nak scale down

00:14:17 kadang-kadang

00:14:18–00:14:21

00:14:17 kadang-kadang

00:14:18 kita ter-over supply

00:14:19 Demand kecil je

00:14:21–00:14:24

00:14:19 Demand kecil je

00:14:21 Jadi itu yang iklan kita koyak

00:14:23 Waktu kita tekan iklan rendah pula

00:14:24–00:14:27

00:14:23 Waktu kita tekan iklan rendah pula

00:14:25 Mungkin RM60 ni

00:14:26 Kita tengah under supply

00:14:27–00:14:30

00:14:26 Kita tengah under supply

00:14:28 Demand tinggi

00:14:29 Sebab tu kita naikkan bajet

00:14:30–00:14:33

00:14:29 Sebab tu kita naikkan bajet

00:14:30 Tapi kalau time saya

00:14:32 Saya lagi suka under supply

00:14:33–00:14:36

00:14:32 Saya lagi suka under supply

00:14:33 Sebab tu saya tak nak scale up langsung

00:14:34 Tapi tak apalah

00:14:35 Kalau nak scale up

00:14:36–00:14:39

00:14:35 Kalau nak scale up

00:14:36 Ini saya ajar mindset dia

00:14:37 So

00:14:38 Content audience size

00:14:39–00:14:42

00:14:38 Content audience size

00:14:40 Ini adalah audience size

00:14:41 Content punya audience size

00:14:42–00:14:45

00:14:41 Content punya audience size

00:14:43 Content audience size

00:14:45–00:14:48

00:14:43 Content audience size

00:14:45 Oh cas

00:14:46 Jadi formula baru pula

00:14:48–00:14:51

00:14:46 Jadi formula baru pula

00:14:48 Conten punya audience

00:14:50 Punya size

00:14:50 Sebab content tu

00:14:51–00:14:54

00:14:50 Sebab content tu

00:14:52 Berapa besar audience dia boleh pergi

00:14:53 Ada content baru kan

00:14:54–00:14:57

00:14:53 Ada content baru kan

00:14:56 Kita shoot celebrity kat mana tau

00:14:57–00:15:00

00:14:56 Kita shoot celebrity kat mana tau

00:14:58 Viral

00:15:00–00:15:03

00:15:03–00:15:06

00:15:03 Haa

00:15:06–00:15:09

00:15:06 Kame

00:15:06 Kame

00:15:08 Haa

00:15:09–00:15:12

00:15:08 Haa

00:15:09 Macam tu lah

00:15:09 Dia macam power sangat lah

00:15:10 Tak tahulah apa masalah dia

00:15:12–00:15:15

00:15:10 Tak tahulah apa masalah dia

00:15:12 Setahun run

00:15:13 Tak fatigue-faitik

00:15:14 Memang ada iklan macam tu eh

00:15:15–00:15:18

00:15:14 Memang ada iklan macam tu eh

00:15:15 Iklan magic

00:15:17 Ditekan dengan air wuduk rasanya

00:15:18–00:15:21

00:15:17 Ditekan dengan air wuduk rasanya

00:15:21–00:15:24

00:15:21 Facebook rosak kan pun tak tahu kan

00:15:23 Okay, memang wujud lah

00:15:24–00:15:27

00:15:23 Okay, memang wujud lah

00:15:24 Supply, supply ni pula berapa

00:15:26 Budget kita, daily ads budget

00:15:27–00:15:30

00:15:26 Budget kita, daily ads budget

00:15:29 Ini pula adalah

00:15:30–00:15:33

00:15:29 Ini pula adalah

00:15:30 Daily

00:15:33–00:15:36

00:15:34 Ads budget

00:15:35 Charge dock

00:15:36–00:15:39

00:15:35 Charge dock

00:15:38 Budget iklan harian kita ni kadang tertinggi sangat

00:15:39–00:15:42

00:15:38 Budget iklan harian kita ni kadang tertinggi sangat

00:15:40 Jadi dia oversupply, so dia nak balance

00:15:42–00:15:45

00:15:40 Jadi dia oversupply, so dia nak balance

00:15:42 Sebab tu kita scale down sikit-sikit

00:15:45–00:15:48

00:15:45 So, 60

00:15:46 Unprofitable of budget

00:15:48–00:15:51

00:15:46 Unprofitable of budget

00:15:48 20 uncomfortable

00:15:49 Off budget

00:15:50 Kenapa?

00:15:51–00:15:54

00:15:51 Sebab itu dah tangga paling bawah

00:15:52 Kalau awak dah

00:15:53 Scale down

00:15:54–00:15:57

00:15:53 Scale down

00:15:54 Terlampau bawah

00:15:56 Maka awak nak scale bawah mana lagi

00:15:57–00:16:00

00:15:56 Maka awak nak scale bawah mana lagi

00:15:57 Video memang asas

00:15:59 Asal dia memang RM60

00:16:00–00:16:03

00:15:59 Asal dia memang RM60

00:16:00 Takkan awak nak drop dia RM30

00:16:02 So biasanya bila kita dah sampai dekat

00:16:03–00:16:06

00:16:02 So biasanya bila kita dah sampai dekat

00:16:04 Lantai itu off

00:16:05 Macam ni ya nampak

00:16:06–00:16:09

00:16:05 Macam ni ya nampak

00:16:07 Ni kalau katalah

00:16:08 Iklan tu

00:16:09–00:16:12

00:16:08 Iklan tu

00:16:09 Dia tengah haran RM1000

00:16:10 Berapa jauh tangga nak turun tu

00:16:12–00:16:15

00:16:10 Berapa jauh tangga nak turun tu

00:16:12 Jauh lagi

00:16:12 Mungkin turun RM500 dulu

00:16:14 Mungkin turun RM300 pula

00:16:15–00:16:18

00:16:14 Mungkin turun RM300 pula

00:16:16 Mungkin turun pula

00:16:17 Sekarang 50

00:16:18–00:16:21

00:16:17 Sekarang 50

00:16:18 Mungkin turun lagi pula

00:16:20 60

00:16:21–00:16:24

00:16:20 60

00:16:22 Turun lagi

00:16:22 Haa dah need off terus lah

00:16:24–00:16:27

00:16:22 Haa dah need off terus lah

00:16:24 So berapa kali turun

00:16:25 1, 2, 3, 4

00:16:27–00:16:30

00:16:27 5

00:16:28 Last kali 5

00:16:28 5 kali turun

00:16:30–00:16:33

00:16:28 5 kali turun

00:16:31 Baru awak off

00:16:31 Maksudnya panjang lagi perjalanan dia nak off tu pun

00:16:33–00:16:36

00:16:31 Maksudnya panjang lagi perjalanan dia nak off tu pun

00:16:34 Kadang-kadang

00:16:34 Dia stop pula kat sini

00:16:36–00:16:39

00:16:37 Stable pula dekat sini

00:16:38 Selama pula run 2 bulan

00:16:39–00:16:42

00:16:38 Selama pula run 2 bulan

00:16:40 Haa

00:16:40 So itulah sweet spot antara demand dan supply

00:16:42–00:16:45

00:16:40 So itulah sweet spot antara demand dan supply

00:16:43 Antara view

00:16:45–00:16:48

00:16:43 Antara view

00:16:47 Dan juga

00:16:48–00:16:51

00:16:47 Dan juga

00:16:48 ni view yang kita bagi

00:16:51–00:16:54

00:16:48 ni view yang kita bagi

00:16:53 yang ni pula audience

00:16:54–00:16:57

00:16:53 yang ni pula audience

00:16:54 dia macam tu

00:16:55 antara view dengan audience tu

00:16:57–00:17:00

00:16:55 antara view dengan audience tu

00:16:57 maintain

00:16:58 kita supply

00:17:00–00:17:03

00:17:00 10,000 view sehari

00:17:02 memang ngam-ngam pula

00:17:03–00:17:06

00:17:02 memang ngam-ngam pula

00:17:03 setiap hari ada 10,000 audience

00:17:04 baru terterbit

00:17:05 jadi tu I balance

00:17:06–00:17:09

00:17:05 jadi tu I balance

00:17:07 itulah maksudnya skill down

00:17:09–00:17:12

00:17:09 ok

00:17:09 so akhirnya awak telah bijak

00:17:11 daripada 1% marketer

00:17:12–00:17:15

00:17:11 daripada 1% marketer

00:17:13 yang wujud kat Malaysia ni

00:17:14 tahniah

00:17:14 ini belum run ads lagi tau

00:17:15–00:17:18

00:17:14 ini belum run ads lagi tau

00:17:16 ni baru mindset

00:17:17 tapi kalau awak boleh faham

00:17:18–00:17:21

00:17:17 tapi kalau awak boleh faham

00:17:18 mindset ni sebenarnya awak tengah

00:17:19 power gila

00:17:20 Awak tengah faham benda yang orang run iklan 2 tahun pun tak faham

00:17:21–00:17:24

00:17:20 Awak tengah faham benda yang orang run iklan 2 tahun pun tak faham

00:17:23 Ini adalah strategi dan mindset

00:17:24–00:17:27

00:17:23 Ini adalah strategi dan mindset

00:17:26 Memahamkan tentang audience

00:17:27–00:17:30

00:17:26 Memahamkan tentang audience

00:17:29 Tentang dunia marketing memang macam ni

00:17:30–00:17:33

00:17:29 Tentang dunia marketing memang macam ni

00:17:32 Awak pergilah mana-mana TikTok ke Facebook ke Google ke

00:17:33–00:17:36

00:17:32 Awak pergilah mana-mana TikTok ke Facebook ke Google ke

00:17:35 Sebenarnya asas dia sama

00:17:36–00:17:39

00:17:35 Sebenarnya asas dia sama

00:17:36 Kita tekan iklan besar kat Google

00:17:39–00:17:42

00:17:36 Kita tekan iklan besar kat Google

00:17:39 5 tak banyak

00:17:41 Search volume dia panggil

00:17:42–00:17:45

00:17:41 Search volume dia panggil

00:17:42 Kalau Google kan

00:17:43 So katalah orang yang search satu keyword tu ada berapa

00:17:45–00:17:48

00:17:43 So katalah orang yang search satu keyword tu ada berapa

00:17:46 5,000 je

00:17:48–00:17:51

00:17:46 5,000 je

00:17:48 Awak tekan pula bajet besar

00:17:49 Tak pergilah dia

00:17:50 Sebab tu

00:17:51–00:17:54

00:17:50 Sebab tu

00:17:51 GMV Max

00:17:52 Kena buat banyak video

00:17:53 Kalau tak

00:17:54–00:17:57

00:17:53 Kalau tak

00:17:54 Dia tak running

00:17:54 Sebab dia tak boleh

00:17:55 Nak guna pun video tu

00:17:57–00:18:00

00:17:55 Nak guna pun video tu

00:17:57 Untuk dapatkan ROI

00:17:58 Awak set ROI 5

00:17:59 Kat TikTok

00:18:00–00:18:03

00:17:59 Kat TikTok

00:18:00 Bukan dapat 5

00:18:01 Pun dapat 3

00:18:02 Kenapa?

00:18:03–00:18:06

00:18:02 Kenapa?

00:18:03 Sebab

00:18:04 Content yang awak bagi

00:18:06–00:18:09

00:18:06 Kat dia tu

00:18:06 Tak cukup scalable

00:18:07 Tapi kenapa pula

00:18:09–00:18:12

00:18:07 Tapi kenapa pula

00:18:09 Tiba-tiba ada orang jadi

00:18:10 Sebab

00:18:10 Dia buat content

00:18:11 Bapak banyak

00:18:12–00:18:15

00:18:11 Bapak banyak

00:18:12 Sampai TikTok

00:18:13 Ada banyak gila

00:18:15–00:18:18

00:18:13 Ada banyak gila

00:18:16 Peluru

00:18:16 Untuk tembak

00:18:17 Dia boleh pilih

00:18:18–00:18:21

00:18:17 Dia boleh pilih

00:18:18 peluru yang paling tajam

00:18:20 vum pergi

00:18:21–00:18:24

00:18:20 vum pergi

00:18:21 vum pergi

00:18:22 vum pergi

00:18:23 yang tak pergi ni

00:18:24–00:18:27

00:18:23 yang tak pergi ni

00:18:24 dia tak aran lah

00:18:24 dia tak tekan lah

00:18:25 tapi kalau awak

00:18:26 yang delivering sikit je

00:18:27–00:18:30

00:18:26 yang delivering sikit je

00:18:28 kan macam mana pula

00:18:30–00:18:33

00:18:28 kan macam mana pula

00:18:30 ok so

00:18:31 kita jumpa dalam

00:18:32 video seterusnya

00:18:33–00:18:36

00:18:32 video seterusnya

00:18:34 ZAS