Fasa Split Test
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f8fe
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:01.080 – 00:00:05.780] Asas Winning Ads. Nak buat iklan ni guys. Tadi kita dah belajar tentang magic-magic number.

[00:00:06.000 – 00:00:08.360] Semua ni kita dah belajar. Yang ni, yang ni. Semua dah belajar.

[00:00:08.800 – 00:00:12.980] So, jom kita terus pergi kepada asas untuk Winning Ads.

[00:00:13.100 – 00:00:14.220] Macam mana nak buat Winning Ads?

[00:00:14.440 – 00:00:19.180] Sebab tadi saya dah kata ke awak, awak kena buat 5 lah, 20 lah Winning Ads.

[00:00:19.340 – 00:00:21.360] So, jom kita go through dalam video kali ni.

[00:00:21.940 – 00:00:23.700] Dan, first kali boleh tengok dekat bawah ni.

[00:00:23.840 – 00:00:25.560] Saya cuba buat video ni seringkas mungkin.

[00:00:26.500 – 00:00:27.940] Apakah Split Test?

[00:00:27.940 – 00:00:30.380] So ini adalah keyword pertama yang awak kena tahu

[00:00:30.380 – 00:00:31.560] Nombor 1

[00:00:31.560 – 00:00:32.520] Split

[00:00:33.740 – 00:00:34.300] Test

[00:00:34.300 – 00:00:36.100] Split test ini adalah

[00:00:36.760 – 00:00:39.220] Fasa mencari iklan yang perform

[00:00:39.220 – 00:00:40.900] Iklan yang perform lama

[00:00:40.900 – 00:00:42.600] Ada setengah iklan dia tak perform

[00:00:42.600 – 00:00:43.260] Itu lagi teruk lah

[00:00:43.260 – 00:00:46.160] Tapi katakanlah awak jumpa iklan yang perform sekalipun

[00:00:46.160 – 00:00:47.700] Dia mungkin perform tak lama

[00:00:47.700 – 00:00:50.360] Mungkin sehari, dua hari, tiga hari dah mati

[00:00:50.360 – 00:00:52.980] Sebab tu iklan ni kita nak cari yang perform lama

[00:00:52.980 – 00:00:54.800] Kebiasaannya performance dia berapa lama

[00:00:54.800 – 00:00:56.360] Standard iklan dalam sekitar

[00:00:56.360 – 00:00:57.980] 2 minggu

[00:00:58.800 – 00:01:00.140] ke 2 bulan

[00:01:00.140 – 00:01:01.920] awak tak payahlah nak berimpian

[00:01:01.920 – 00:01:03.060] iklan tahan setahun

[00:01:03.060 – 00:01:03.440] mana ada

[00:01:03.440 – 00:01:04.960] awak kena expect

[00:01:04.960 – 00:01:05.860] iklan memang tahan

[00:01:05.860 – 00:01:07.520] 2 minggu tu pun dah kira power dah sebenarnya

[00:01:07.520 – 00:01:08.560] ke 2 bulan

[00:01:08.560 – 00:01:09.100] ni standard

[00:01:09.100 – 00:01:11.680] kenapa iklan saya dah tak ok sekarang ni

[00:01:11.680 – 00:01:13.200] bila last run iklan ni

[00:01:13.200 – 00:01:14.500] 2 bulan lepas

[00:01:14.500 – 00:01:15.440] oh boy

[00:01:15.440 – 00:01:16.780] ingat senang-senang je iklan

[00:01:16.780 – 00:01:17.840] selama-lamanya

[00:01:17.840 – 00:01:19.340] orang ingat macam ni tau masalahnya

[00:01:19.340 – 00:01:21.020] kalau dah jumpa satu iklan yang power

[00:01:21.020 – 00:01:22.540] dia biar je lah

[00:01:22.540 – 00:01:22.920] takde

[00:01:22.920 – 00:01:24.140] iklan dia akan fatigue

[00:01:24.140 – 00:01:25.140] dia akan penat

[00:01:25.140 – 00:01:26.100] dia panggil sebagai

[00:01:27.680 – 00:01:28.800] at fatigue

[00:01:29.640 – 00:01:30.760] iklan akan

[00:01:30.760 – 00:01:32.460] penat, dia macam penat tau

[00:01:32.460 – 00:01:34.720] so that's why, awak kena split test

[00:01:34.720 – 00:01:36.480] mencari iklan-iklan yang lebih perform

[00:01:36.480 – 00:01:38.860] ok, so teknik kita nak

[00:01:38.860 – 00:01:40.580] split test ni guys, dinambakan sebagai

[00:01:40.580 – 00:01:42.900] teknik traffic light, tak ok, tak ok

[00:01:42.900 – 00:01:44.760] tak ok, awak terus off

[00:01:46.400 – 00:01:46.960] apa

[00:01:46.960 – 00:01:48.180] maksud tak ok, maksudnya

[00:01:48.180 – 00:01:50.780] ruas awak ni drop, tadi kita dah

[00:01:50.780 – 00:01:52.080] belajar, ruas adalah

[00:01:52.080 – 00:01:53.120] return

[00:01:54.640 – 00:01:55.200] on

[00:01:55.200 – 00:01:57.220] Add spend

[00:01:57.980 – 00:01:59.100] Senang cerita

[00:01:59.100 – 00:02:00.180] Tak profit lah

[00:02:01.200 – 00:02:02.580] Itulah senang cerita dia

[00:02:03.420 – 00:02:05.220] Katalah ROAS awak awak dapat

[00:02:05.220 – 00:02:07.280] Patutnya ROAS awak target

[00:02:07.280 – 00:02:08.640] 5

[00:02:08.640 – 00:02:10.380] Sekali awak dapat ROAS eh

[00:02:10.380 – 00:02:11.960] Dapat 2 je lah tuan

[00:02:11.960 – 00:02:13.400] Lagi teruk dapat 1

[00:02:13.400 – 00:02:14.660] Apa maksud dapat 1?

[00:02:14.920 – 00:02:16.500] Awak spend RM100

[00:02:16.500 – 00:02:18.080] Awak dapat balik sale

[00:02:18.080 – 00:02:19.220] Ini sale

[00:02:19.220 – 00:02:21.120] Eh sorry ini sale pula

[00:02:21.120 – 00:02:22.380] Ini add spend

[00:02:22.380 – 00:02:26.560] Awak dapat balik RM100

[00:02:29.300 – 00:02:29.800] sale

[00:02:29.800 – 00:02:31.780] so untung ke rugi? rugilah

[00:02:31.780 – 00:02:33.140] sebab ni dapat balik sale

[00:02:33.140 – 00:02:35.860] awak nak kena shipping barang lagi, barang tu cost berapa

[00:02:35.860 – 00:02:37.360] so awak mungkin negatif

[00:02:38.420 – 00:02:39.900] RM50 kat sini, sebab cost

[00:02:39.900 – 00:02:40.780] barang awak mungkin RM50

[00:02:40.780 – 00:02:43.620] so ROAS yang biasanya ok, atas berada 1

[00:02:43.620 – 00:02:45.780] at least mungkin 2, mungkin 5

[00:02:45.780 – 00:02:48.160] macam tu, so bila awak dah faham

[00:02:48.160 – 00:02:49.920] oh, glare tak dalam ni

[00:02:49.920 – 00:02:51.520] tak, nampak ok kan

[00:02:52.600 – 00:02:54.020] so, bila ROAS

[00:02:54.020 – 00:02:55.980] awak tak ok, awak kena kira senilah ROAS ni

[00:02:55.980 – 00:02:57.120] Berapa ruas yang okey

[00:02:57.120 – 00:02:58.340] Based on margin profit awak

[00:02:58.340 – 00:03:00.360] Katalah ruas awak tak okey

[00:03:00.360 – 00:03:01.680] Adalah bawah daripada 2

[00:03:01.680 – 00:03:03.860] So kalau yang ni dapat daripada bawah 2

[00:03:03.860 – 00:03:04.380] Tak okey

[00:03:04.380 – 00:03:05.800] Bawah 2 tak okey

[00:03:05.800 – 00:03:06.940] Bawah 2 tak okey

[00:03:06.940 – 00:03:08.620] Tapi ada pula iklan yang

[00:03:08.620 – 00:03:10.060] Oh Alhamdulillah tuan

[00:03:10.060 – 00:03:11.180] Hari pertama dia okey

[00:03:11.180 – 00:03:12.080] Maksudnya apa

[00:03:12.080 – 00:03:14.100] Mungkin ruas dia atas 2

[00:03:15.080 – 00:03:15.820] Lepas tu

[00:03:15.820 – 00:03:16.520] Eh

[00:03:17.180 – 00:03:18.760] Tak okey lah tuan

[00:03:18.760 – 00:03:19.820] Alam bawah 2

[00:03:20.720 – 00:03:21.780] Okey pula dah

[00:03:21.780 – 00:03:22.600] Atas 2

[00:03:23.360 – 00:03:23.960] Dan

[00:03:23.960 – 00:03:25.420] Tak okey

[00:03:26.380 – 00:03:27.440] Tak ok

[00:03:27.440 – 00:03:28.340] Eh

[00:03:29.200 – 00:03:30.960] Dan tak ok lagi

[00:03:30.960 – 00:03:31.480] Bawah dua

[00:03:31.480 – 00:03:32.300] Maka

[00:03:32.300 – 00:03:33.380] Apabila

[00:03:33.380 – 00:03:35.880] Tiga kali berturut-turut

[00:03:35.880 – 00:03:36.320] Tak ok

[00:03:36.320 – 00:03:36.780] Macam ni

[00:03:36.780 – 00:03:38.240] Kita nampak macam sekuen macam ni

[00:03:38.240 – 00:03:39.280] Tiga

[00:03:39.280 – 00:03:40.300] Tiga hari

[00:03:40.300 – 00:03:41.240] Berturut-turut

[00:03:41.240 – 00:03:42.320] In a row eh

[00:03:42.320 – 00:03:43.040] In

[00:03:43.040 – 00:03:43.800] A

[00:03:43.800 – 00:03:44.620] Row

[00:03:44.620 – 00:03:45.480] Berturut-turut

[00:03:45.480 – 00:03:47.660] Maka pada hari yang seterusnya

[00:03:47.660 – 00:03:48.600] Awak dah boleh off lah

[00:03:48.600 – 00:03:50.520] Sama macam ni nampak

[00:03:50.520 – 00:03:51.920] Berturut-turut

[00:03:51.920 – 00:03:52.780] Awak boleh off

[00:03:52.780 – 00:03:54.020] Tak kisahlah macam mana macam mana pun

[00:03:54.700 – 00:03:59.340] Ok, tak ok, ok, tak ok, ok, tak ok, tak ok, tak ok, off

[00:04:00.160 – 00:04:02.000] Macam main apa? Yang bulat-bulat pangkah tu

[00:04:02.000 – 00:04:04.380] Tak ok, tak ok

[00:04:04.380 – 00:04:06.920] Kita dah rasa main out ni, eh ok pula dah

[00:04:07.440 – 00:04:12.140] Tak ok, tak ok, ok, ok, ok, tak ok, tak ok, tak ok, tak ok

[00:04:12.140 – 00:04:13.040] Samp, dah, off

[00:04:13.040 – 00:04:14.500] Macam tu lah jawapan dia

[00:04:14.500 – 00:04:15.880] So inilah pasal testing

[00:04:15.880 – 00:04:19.420] So kita bakar duit bukannya banyak sangat, sikit-sikit je

[00:04:19.420 – 00:04:22.560] Dan testing budget kita berapa?

[00:04:22.560 – 00:04:25.020] Haa, tadi dia sama je testing budget dia

[00:04:25.020 – 00:04:29.360] Kalau video, kita akan spend RM60

[00:04:30.600 – 00:04:32.660] Kalau iklan gambar

[00:04:33.740 – 00:04:36.860] Kita akan spend RM20

[00:04:36.860 – 00:04:38.480] Cuma kena hati-hati

[00:04:38.480 – 00:04:43.700] Ini adalah untuk iklan website

[00:04:43.700 – 00:04:46.180] Haa, dalam slide tu tak ada tulis

[00:04:46.180 – 00:04:48.820] Tapi ini adalah untuk iklan website

[00:04:48.820 – 00:04:51.580] Kalau iklan whatsapp

[00:04:51.580 – 00:04:53.140] Yang tarik ke whatsapp

[00:04:53.140 – 00:04:56.800] Kita akan test dengan bajet yang lagi rendah daripada ni

[00:04:56.800 – 00:04:59.480] Kang masuk whatsapp sekali 30

[00:04:59.480 – 00:05:00.960] Meninggal lah waktu dia nak reply

[00:05:00.960 – 00:05:02.080] So kita akan letak

[00:05:02.080 – 00:05:04.340] Biasanya video

[00:05:04.340 – 00:05:06.180] Ataupun gambar

[00:05:06.180 – 00:05:08.180] Dua-dua sama bajet

[00:05:08.180 – 00:05:10.120] Adalah RM

[00:05:10.120 – 00:05:13.200] RM20 sahaja sehari

[00:05:13.200 – 00:05:14.480] Pedih

[00:05:14.480 – 00:05:16.300] Ni pun sama lah

[00:05:16.300 – 00:05:17.000] Pedih-pedih

[00:05:17.820 – 00:05:19.020] So macam tu

[00:05:19.020 – 00:05:19.580] Kena ingat eh

[00:05:19.580 – 00:05:21.460] Iklan whatsapp kita takkan run besar RM60

[00:05:21.460 – 00:05:22.920] Sebab apa

[00:05:22.920 – 00:05:24.860] Bila awak run iklan RM60 ni

[00:05:24.860 – 00:05:26.680] Kita panggil sebagai CPL

[00:05:26.680 – 00:05:27.640] CPL ni apa

[00:05:27.640 – 00:05:29.140] CPL adalah

[00:05:29.140 – 00:05:30.420] Cost

[00:05:30.420 – 00:05:31.520] Per

[00:05:32.600 – 00:05:33.280] Leads

[00:05:33.280 – 00:05:35.280] Untuk satu orang whatsapp

[00:05:35.280 – 00:05:37.040] Berapa cost untuk satu leads

[00:05:37.040 – 00:05:37.720] Ataupun orang

[00:05:37.720 – 00:05:39.240] Potential customer whatsapp

[00:05:39.240 – 00:05:41.200] Biasanya CPL standard

[00:05:41.200 – 00:05:42.680] Adalah RM5

[00:05:43.400 – 00:05:45.440] Ini pun kira standard yang tak perform

[00:05:45.440 – 00:05:46.800] Tapi standard yang perform adalah

[00:05:46.800 – 00:05:47.600] RM 2 ringgit

[00:05:48.360 – 00:05:49.560] Kalau lagi perform

[00:05:49.560 – 00:05:50.260] Bawah RM 1 ringgit

[00:05:50.260 – 00:05:51.120] So saya ambil RM 2 ringgit lah

[00:05:51.120 – 00:05:53.180] Kalau awak spend RM 20 ringgit

[00:05:53.180 – 00:05:54.800] Makanya awak akan dapat berapa?

[00:05:55.100 – 00:05:56.520] Sehari spend RM 20 ringgit

[00:05:57.600 – 00:05:59.020] Bahagi dengan CPL

[00:05:59.640 – 00:06:00.760] Maksudnya RM 2 ringgit

[00:06:00.760 – 00:06:01.860] Untuk satu customer whatsapp

[00:06:01.860 – 00:06:03.680] Awak akan dapat 10 orang whatsapp

[00:06:04.460 – 00:06:05.540] Awak dah ready ke?

[00:06:07.300 – 00:06:09.200] Kalau awak run RM 60 ringgit pula

[00:06:09.200 – 00:06:10.400] Awak mungkin akan dapat

[00:06:10.400 – 00:06:12.120] Silap silap 30 orang whatsapp

[00:06:12.120 – 00:06:12.660] Sebab tu

[00:06:12.660 – 00:06:14.400] Kita tak nak over spend sangat

[00:06:14.400 – 00:06:14.980] Untuk whatsapp

[00:06:14.980 – 00:06:16.060] Biasanya untuk whatsapp ni

[00:06:16.060 – 00:06:17.040] Kita karan sikit-sikit

[00:06:17.040 – 00:06:18.440] Biarlah warm up dulu

[00:06:18.440 – 00:06:20.260] Belajarlah reply 10 orang

[00:06:20.260 – 00:06:21.960] Baru belajar reply 20 orang

[00:06:21.960 – 00:06:23.340] Baru belajar 30 orang

[00:06:23.340 – 00:06:24.240] Baru 60 orang

[00:06:24.240 – 00:06:25.260] 100 orang macam tu

[00:06:25.260 – 00:06:26.920] Ini hari pertama

[00:06:26.920 – 00:06:28.040] Dah lah ni satu iklan

[00:06:28.040 – 00:06:29.500] Pergi buat 3 iklan bila tu

[00:06:31.260 – 00:06:32.280] Satu iklan

[00:06:32.280 – 00:06:33.180] Tantah perform

[00:06:33.180 – 00:06:33.860] Boleh dapat

[00:06:33.860 – 00:06:35.360] 30 orang whatsapp

[00:06:36.280 – 00:06:37.560] Sekali buat 3 iklan

[00:06:37.560 – 00:06:38.580] 90 orang whatsapp

[00:06:38.580 – 00:06:39.180] Brum

[00:06:40.200 – 00:06:40.840] Meninggalkan

[00:06:41.760 – 00:06:42.780] Meninggalkan dunia ni

[00:06:42.780 – 00:06:44.740] Okay testing bajet eh

[00:06:44.740 – 00:06:46.000] So sebenarnya bajet iklan

[00:06:46.000 – 00:06:51.220] awak test tak mahal sangat pun. Kalau awak fikir masak-masak, sebenarnya awak burn

[00:06:51.220 – 00:06:56.180] berapa dekat sini? Sini awak akan burn, katalah ambillah video lah awak test. Awak

[00:06:56.180 – 00:07:02.440] akan burn RM180 je. Ada tak RM180 tu orang ni klan? Ada. Ha boleh lah. Kalau video

[00:07:02.440 – 00:07:07.300] lagi rendah, video RM60 je. Lepas tu awak off dia. So kalau yang ni, ni tak ada

[00:07:07.300 – 00:07:11.340] masalah. Sebab walaupun ni rugi, tapi ni untung. Dia dah cover balik. Ni rugi, ni

[00:07:11.340 – 00:07:15.480] untung. Ni untung, rugi, untung, rugi. So break even lah kat sini. Betul tak? So

[00:07:15.480 – 00:07:17.220] awak boleh kata macam tak adalah rugi sangat

[00:07:17.220 – 00:07:17.780] black even

[00:07:18.340 – 00:07:20.260] dan cara kita nak test ni guys

[00:07:20.260 – 00:07:21.660] mana ada 3 tempat kita test

[00:07:21.660 – 00:07:23.660] 3 perkara lah yang kita akan test

[00:07:23.660 – 00:07:25.220] dalam iklan nanti

[00:07:25.220 – 00:07:27.320] ni kita akan belajar dalam topik seterusnya

[00:07:27.320 – 00:07:29.700] pertama sekali adalah kita akan test media

[00:07:30.400 – 00:07:32.700] gambar dan video yang kita guna tu betul ke tak

[00:07:35.190 – 00:07:36.910] sebab tu kalau awak tukar je gambar

[00:07:36.910 – 00:07:38.590] tukar je video terus lain pergi dia

[00:07:38.590 – 00:07:40.890] satu lagi adalah kita punya copywriting

[00:07:41.550 – 00:07:42.810] ayat penulisan kita

[00:07:43.390 – 00:07:45.030] ini pun kita nak guna testing juga

[00:07:45.030 – 00:07:46.710] Tantah gambar betul

[00:07:46.710 – 00:07:47.330] Corporate yang salah

[00:07:47.330 – 00:07:48.830] Nombor tiga audience

[00:07:48.830 – 00:07:50.650] Audience ni kita akan belajar lebih detail

[00:07:50.650 – 00:07:51.190] Maksudnya

[00:07:51.190 – 00:07:52.550] Target audience awak

[00:07:52.550 – 00:07:54.550] Awak tujukan kepada

[00:07:54.550 – 00:07:55.970] Orang umur 30-an

[00:07:55.970 – 00:07:57.130] Sedangkan produk awak ni

[00:07:57.130 – 00:07:57.670] Produk orang tua

[00:07:58.290 – 00:08:00.290] Awak pula tujukan kepada remaja

[00:08:00.290 – 00:08:01.010] Eh padahal

[00:08:01.010 – 00:08:01.970] Buying power pada

[00:08:01.970 – 00:08:03.090] Orang yang berusia

[00:08:03.090 – 00:08:03.690] Nampak tak je

[00:08:03.690 – 00:08:05.570] So angle iklan tu

[00:08:05.570 – 00:08:06.830] Katalah awak buat angle

[00:08:06.830 – 00:08:07.610] Untuk budak-budak

[00:08:07.610 – 00:08:09.450] Dia pergi ke yang muda-muda mudi ni

[00:08:09.450 – 00:08:11.170] Awak tukar pula iklan

[00:08:11.170 – 00:08:11.970] Penyakit

[00:08:11.970 – 00:08:13.170] Bacaan gula tinggi

[00:08:13.170 – 00:08:14.150] Pergi ke orang tua terus

[00:08:14.150 – 00:08:15.170] sebab sekarang ni

[00:08:15.170 – 00:08:15.850] dia dah

[00:08:15.850 – 00:08:17.210] kita panggil macam

[00:08:17.210 – 00:08:18.590] auto audience tau

[00:08:18.590 – 00:08:19.490] ni ayat dia

[00:08:19.490 – 00:08:21.230] auto audience

[00:08:21.230 – 00:08:22.390] apa maksud auto audience

[00:08:22.390 – 00:08:23.190] maksudnya

[00:08:23.890 – 00:08:25.550] awak tak payah set dah audience

[00:08:25.550 – 00:08:26.550] audience

[00:08:26.550 – 00:08:27.670] follow

[00:08:27.670 – 00:08:28.730] kreatif

[00:08:28.730 – 00:08:30.730] dia follow bahan

[00:08:30.730 – 00:08:31.770] kreatif ni adalah

[00:08:31.770 – 00:08:32.650] bahan

[00:08:32.650 – 00:08:33.590] bahan media awak

[00:08:33.590 – 00:08:34.750] kita panggil kreatif

[00:08:34.750 – 00:08:35.730] kreatif ads

[00:08:35.730 – 00:08:36.230] apa maksudnya

[00:08:36.230 – 00:08:37.090] iklan lah

[00:08:37.090 – 00:08:37.610] iklan apa

[00:08:37.610 – 00:08:38.470] video ke gambar

[00:08:38.470 – 00:08:38.890] koperating

[00:08:38.890 – 00:08:40.330] katalah koperating awak

[00:08:40.330 – 00:08:41.990] menyasarkan kepada orang tua

[00:08:41.990 – 00:08:43.270] media awak pun

[00:08:43.270 – 00:08:44.030] memang nampak gambar

[00:08:44.030 – 00:08:45.230] orang tua. Dia pergi kat orang tua lah.

[00:08:46.590 – 00:08:47.910] Dulu, zaman-zaman Facebook

[00:08:47.910 – 00:08:49.890] dulu lain, kita boleh setting. Walaupun

[00:08:49.890 – 00:08:51.990] iklan tu, direction orang tua, kita boleh tujukan

[00:08:51.990 – 00:08:54.010] pada orang muda. Kita boleh manually select

[00:08:54.010 – 00:08:56.050] audience. Sekarang tak boleh dah. Dan semula lagi

[00:08:56.050 – 00:08:57.930] bagus macam ni. Dia macam sekarang

[00:08:57.930 – 00:08:59.810] kalau dekat TikTok, dia panggil GMV Max.

[00:08:59.990 – 00:09:01.850] Kalau tak perasan. GMV Max mana?

[00:09:01.950 – 00:09:03.930] Dia setting audience. Pada-pada lah. Dia pergi audience sendiri.

[00:09:04.070 – 00:09:06.030] Samalah macam Facebook. Facebook dah lama

[00:09:06.030 – 00:09:06.990] nak cuba buat, gagal.

[00:09:09.010 – 00:09:09.850] Maksudnya Algo dia

[00:09:09.850 – 00:09:11.490] bodoh sikit kadang-kadang. Tapi

[00:09:12.810 – 00:09:13.610] setting media

[00:09:13.610 – 00:09:14.790] Yang compare rating dengan audience ni

[00:09:14.790 – 00:09:16.110] Yang kita akan split test

[00:09:16.110 – 00:09:16.990] Ini yang kita test

[00:09:18.210 – 00:09:18.770] Dan

[00:09:18.770 – 00:09:20.350] Mazahab ada banyak tau

[00:09:20.350 – 00:09:21.150] Ada orang

[00:09:21.150 – 00:09:22.010] Dia pergi test

[00:09:22.010 – 00:09:22.570] Setting

[00:09:22.570 – 00:09:23.130] Dia kata

[00:09:23.130 – 00:09:24.630] Iklan aku tak jadi

[00:09:24.630 – 00:09:26.050] Sebab setting lah ni

[00:09:26.050 – 00:09:28.170] Dia salahkan setting pula dah

[00:09:28.170 – 00:09:29.690] Ni Mazahab-Mazahab

[00:09:29.690 – 00:09:32.210] Dia kata setting lah punca sebenarnya

[00:09:32.210 – 00:09:33.870] Setting pun saya tak setuju salah

[00:09:33.870 – 00:09:35.930] Setting contribution dia sikit

[00:09:35.930 – 00:09:37.630] Kalau setting awak dah betul

[00:09:37.630 – 00:09:38.810] Iklan tak betul

[00:09:38.810 – 00:09:39.370] Tak guna juga

[00:09:39.370 – 00:09:40.810] Nombor dua dia kata

[00:09:40.810 – 00:09:41.630] Dia salahkan apa pula

[00:09:41.630 – 00:09:42.990] Dia salahkan audience

[00:09:42.990 – 00:09:44.650] Haa yang ni ok sikit lah

[00:09:44.650 – 00:09:46.250] Haa yang ni saya setuju

[00:09:46.250 – 00:09:47.250] Mungkin target audience salah

[00:09:47.250 – 00:09:48.690] Nombor tiga dia kata

[00:09:48.690 – 00:09:50.030] Dia salahkan pula

[00:09:50.030 – 00:09:50.970] Salespace

[00:09:50.970 – 00:09:51.650] Dia kata

[00:09:51.650 – 00:09:53.150] Website aku ni issue

[00:09:53.970 – 00:09:54.490] Betul

[00:09:54.490 – 00:09:55.670] Tapi dia minimal

[00:09:55.670 – 00:09:57.130] Dia sama macam setting tadi tu

[00:09:57.130 – 00:09:57.790] Minimal

[00:09:57.790 – 00:09:59.150] Nombor empat pula

[00:09:59.150 – 00:10:00.330] Dia salahkan produk

[00:10:00.330 – 00:10:02.330] Haa produk aku tak ada demand lah bro

[00:10:02.330 – 00:10:03.610] Tak masalahnya

[00:10:03.610 – 00:10:04.950] Ada tak orang boleh jual produk tu

[00:10:04.950 – 00:10:05.330] Ada

[00:10:05.330 – 00:10:06.650] Eh mana kata tadi demand

[00:10:06.650 – 00:10:08.390] Lain lah kalau produk baru

[00:10:08.390 – 00:10:09.330] Produk baru

[00:10:09.330 – 00:10:10.450] Yang tak pernah test lain lah

[00:10:10.450 – 00:10:11.570] Tapi produk tu dah proven

[00:10:11.570 – 00:10:13.090] ada agent lain boleh jual

[00:10:13.090 – 00:10:13.590] tiba-tiba kita kata

[00:10:13.590 – 00:10:14.010] tak ada demand

[00:10:14.010 – 00:10:14.330] macam mana

[00:10:14.330 – 00:10:15.330] so yang ni pun

[00:10:15.330 – 00:10:16.430] saya tak apa-apa nak setujulah

[00:10:16.430 – 00:10:17.070] dia macam tak apa-apa

[00:10:17.070 – 00:10:17.670] salahkan produk

[00:10:17.670 – 00:10:18.390] tak apa-apa salahkan produk

[00:10:18.390 – 00:10:20.270] apa yang produk yang senang jual

[00:10:20.270 – 00:10:21.850] dia macam mencari produk magic

[00:10:22.530 – 00:10:23.230] nombor 5

[00:10:23.230 – 00:10:25.050] yang ni yang paling utama

[00:10:25.050 – 00:10:27.290] ini adalah ahli sunnah wajib ma'ah

[00:10:27.290 – 00:10:28.110] kreatif

[00:10:28.990 – 00:10:30.690] saya bersetuju dengan kreatif

[00:10:30.690 – 00:10:31.490] sebagai antara

[00:10:31.490 – 00:10:32.630] yang main

[00:10:32.630 – 00:10:33.550] dan next juga

[00:10:33.550 – 00:10:34.830] saya bersetuju dengan audience

[00:10:35.410 – 00:10:36.310] tak dinafikan

[00:10:36.310 – 00:10:37.270] audience keadaan salah

[00:10:37.270 – 00:10:38.450] angle iklan salah

[00:10:38.450 – 00:10:39.330] pergi audience salah

[00:10:39.330 – 00:10:39.790] salah juga

[00:10:40.550 – 00:10:41.030] jadi

[00:10:41.030 – 00:10:44.010] kita akan launch new creative schedule

[00:10:44.010 – 00:10:44.690] dah tengok kat sini

[00:10:44.690 – 00:10:45.330] saya tulis eh

[00:10:45.330 – 00:10:46.670] new creative schedule ni

[00:10:46.670 – 00:10:48.570] kita akan launch every week

[00:10:48.570 – 00:10:49.890] kita akan hantar 3 video

[00:10:51.090 – 00:10:52.890] ataupun 3 gambar

[00:10:52.890 – 00:10:54.830] so yang ni awak set lah sendiri

[00:10:54.830 – 00:10:56.190] contoh week 1

[00:10:56.190 – 00:10:58.830] awak nak publish 3 video

[00:10:58.830 – 00:11:01.330] plus 3 foto

[00:11:02.150 – 00:11:03.070] dapatlah 6

[00:11:04.810 – 00:11:06.690] tapi boleh tak jangan malas

[00:11:06.690 – 00:11:08.530] sebab tu kita panggil jadual

[00:11:08.530 – 00:11:09.910] kenapa nak buat jadual

[00:11:09.910 – 00:11:11.530] sebab kebanyakan orang

[00:11:11.530 – 00:11:12.810] bila iklan dah jadi

[00:11:12.810 – 00:11:14.730] dia auto jadi malas

[00:11:14.730 – 00:11:15.670] tak nak airline iklan baru

[00:11:15.670 – 00:11:16.610] benda ni tak boleh guys

[00:11:16.610 – 00:11:18.030] benda ni kena jadikan jadual

[00:11:18.030 – 00:11:18.510] contoh

[00:11:18.510 – 00:11:19.890] awak nak target sale lagi tinggi

[00:11:19.890 – 00:11:22.050] makanya awak kena buat simple je lah

[00:11:22.050 – 00:11:23.310] buatlah 10 video

[00:11:23.310 – 00:11:24.350] plus 10

[00:11:24.350 – 00:11:25.350] gambar

[00:11:25.350 – 00:11:25.890] foto

[00:11:26.570 – 00:11:27.330] dapatlah 20

[00:11:28.030 – 00:11:29.310] ada seorang kawan saya ni

[00:11:29.310 – 00:11:31.130] dalam masa bulan ketiga

[00:11:31.130 – 00:11:32.550] sale dia 1 juta sebulan

[00:11:32.550 – 00:11:33.190] dia jual produk

[00:11:33.190 – 00:11:34.890] saya borak dengan dia

[00:11:34.890 – 00:11:35.290] saya call

[00:11:35.290 – 00:11:36.090] satu je saya tanya

[00:11:36.090 – 00:11:36.790] bro

[00:11:37.770 – 00:11:39.110] kau setting ads ke

[00:11:39.110 – 00:11:40.110] kau buat kreatif ke

[00:11:40.110 – 00:11:40.350] macam

[00:11:40.350 – 00:11:40.690] sorry

[00:11:40.690 – 00:11:41.270] saya tanya macam ni

[00:11:41.270 – 00:11:42.210] bro

[00:11:42.810 – 00:11:44.510] kau dapat 1 juta sebulan ni

[00:11:44.510 – 00:11:46.210] berapa kreatif ads kau buat

[00:11:47.110 – 00:11:47.630] 100

[00:11:49.740 – 00:11:51.040] 100 cosplay test

[00:11:51.040 – 00:11:51.280] yes

[00:11:51.280 – 00:11:52.020] kita orang run

[00:11:52.020 – 00:11:53.140] 100 iklan

[00:11:53.140 – 00:11:54.280] dah checkmate

[00:11:54.280 – 00:11:55.060] itu je saya nak tahu

[00:11:55.060 – 00:11:56.040] saya tak nak tahu

[00:11:56.040 – 00:11:56.880] setting apa

[00:11:56.880 – 00:11:58.020] video apa dia guna

[00:11:58.020 – 00:11:59.000] saya nak tahu

[00:11:59.000 – 00:12:00.360] strategi apa yang dia guna

[00:12:00.360 – 00:12:01.620] adakah ada satu

[00:12:01.620 – 00:12:02.580] setting magic baru

[00:12:02.580 – 00:12:03.700] ataupun sebenarnya

[00:12:03.700 – 00:12:04.860] just same old

[00:12:04.860 – 00:12:05.760] boring strategy

[00:12:05.760 – 00:12:06.500] yang dah proven

[00:12:06.500 – 00:12:07.260] tapi orang tak nak buat

[00:12:07.260 – 00:12:08.000] iaitu kreatif

[00:12:08.000 – 00:12:09.280] so bila dia kata saya deep

[00:12:09.280 – 00:12:10.420] haa bukan sorry

[00:12:10.420 – 00:12:11.140] saya ingat balik

[00:12:11.140 – 00:12:13.180] 200 iklan dia buat

[00:12:13.180 – 00:12:15.200] so kalau 200 iklan dia buat

[00:12:15.200 – 00:12:17.140] ni iklan yang perform tau

[00:12:17.140 – 00:12:17.700] iklan yang jadi

[00:12:17.700 – 00:12:18.680] 200 iklan

[00:12:18.680 – 00:12:20.040] 1 iklan run 100

[00:12:20.040 – 00:12:20.940] 100 ringgit

[00:12:20.940 – 00:12:22.720] 200 dah run 20 ribu

[00:12:23.420 – 00:12:24.500] 20 ribu ringgit

[00:12:24.500 – 00:12:24.980] ibaratnya

[00:12:24.980 – 00:12:25.520] sehari

[00:12:26.100 – 00:12:26.660] katakanlah

[00:12:26.660 – 00:12:28.380] dia tak run bajet besar 100 ringgit

[00:12:28.380 – 00:12:29.260] dia run 50 ringgit lah

[00:12:29.260 – 00:12:30.800] so dengan 200 iklan

[00:12:30.800 – 00:12:32.320] mungkin dia tengah run 10 ribu sehari

[00:12:32.320 – 00:12:33.460] 10 ribu daripada 30 hari

[00:12:33.460 – 00:12:34.620] dia spend X

[00:12:34.620 – 00:12:36.200] dekat 300 ribu

[00:12:36.200 – 00:12:36.920] 200 ribu

[00:12:36.920 – 00:12:37.780] dia dapat 1 juta

[00:12:37.780 – 00:12:38.240] logik lah

[00:12:38.240 – 00:12:39.960] ruas dalam 3.3

[00:12:39.960 – 00:12:41.520] dalam 4, 5 macam tu

[00:12:42.740 – 00:12:44.080] tak spend 300

[00:12:44.880 – 00:12:46.040] sell 1 juta

[00:12:46.040 – 00:12:47.400] 3.3

[00:12:47.400 – 00:12:50.100] kan, kalau dia dapat

[00:12:50.100 – 00:12:51.940] spend 200, dia

[00:12:51.940 – 00:12:53.700] spend 200, dia dapat sell 1 million

[00:12:53.700 – 00:12:56.260] ruas 5, so point dia

[00:12:56.260 – 00:12:58.420] guys, tak ada magic setting apa pun

[00:12:58.420 – 00:12:59.480] memang purely ads

[00:13:00.020 – 00:13:02.120] in fact, kalau nak kata saya ada

[00:13:02.120 – 00:13:04.180] satu magic, magic saya satu je, kalau nak kata

[00:13:04.180 – 00:13:06.260] magic, magic dia adalah satu petayat ni

[00:13:07.520 – 00:13:08.040] branding

[00:13:08.040 – 00:13:09.800] ini magic, sebab apa

[00:13:09.800 – 00:13:10.820] Branding yang power

[00:13:10.820 – 00:13:12.640] Akan buat iklan jadi murah

[00:13:12.640 – 00:13:13.720] Ini magic

[00:13:13.720 – 00:13:15.080] The long term punya magic

[00:13:15.080 – 00:13:15.800] Okay

[00:13:15.800 – 00:13:16.420] So

[00:13:16.420 – 00:13:17.600] Rahsianya adalah

[00:13:17.600 – 00:13:18.780] Always launch iklan baru

[00:13:18.780 – 00:13:21.200] Walaupun iklan lama still okay

[00:13:21.200 – 00:13:22.760] Sebab strategi terbaik adalah

[00:13:22.760 – 00:13:23.460] Scale

[00:13:24.260 – 00:13:24.820] Horizontal

[00:13:24.820 – 00:13:25.260] Okay

[00:13:25.260 – 00:13:26.740] Itu yang mindset yang saya nak awak capat

[00:13:26.740 – 00:13:27.000] Dapat

[00:13:27.680 – 00:13:28.860] Horizontal scale up adalah

[00:13:28.860 – 00:13:30.060] The best way to go

[00:13:30.060 – 00:13:30.780] So

[00:13:30.780 – 00:13:31.800] Jom kita jumpa dalam

[00:13:31.800 – 00:13:32.780] Video yang seterusnya

[00:13:32.780 – 00:13:34.240] Untuk fasa scale up

[00:13:34.240 – 00:13:35.540] Dan fasa scale down

[00:13:35.540 – 00:13:36.080] Zas