Magic Number Winning Ads Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f8fc Automatic full-length draft. Uncertain wording and figures require review. [00:00:04.330 – 00:00:30.530] Magic Number Winning Ads. Kalau tadi Magic Number untuk buat Sale 100k. Tapi saya tak ajar Sale tadi eh. Tadi saya buat Magic sikit lah. Saya terus ajar Net Profit. Tengok yang ni. Tapi kali ni guys saya nak pergi terus kepada Magic Number untuk Winning Ads. Ya betul. Bukan buat Sale ataupun buat Profit saja Magic Number. Iklan pun ada Magic Number. Okey. Nombor 1 tadi kita dah tahu. Kita dah terjawab dah persoalan kita. [00:00:30.530 – 00:00:31.950] daily customer [00:00:31.950 – 00:00:32.990] kita kena ada [00:00:32.990 – 00:00:33.670] berapa tadi? [00:00:34.650 – 00:00:35.830] 6 sehari [00:00:35.830 – 00:00:36.250] betul eh? [00:00:36.910 – 00:00:38.430] 6 satu hari [00:00:38.430 – 00:00:40.010] untuk mendapatkan [00:00:40.010 – 00:00:41.290] profit 10 ribu [00:00:41.290 – 00:00:41.910] net profit [00:00:41.910 – 00:00:43.330] ni bukan gaji ya [00:00:43.330 – 00:00:44.290] ni net profit company [00:00:44.290 – 00:00:45.070] gaji dah ambil dah [00:00:45.070 – 00:00:45.830] awak dah settle dah [00:00:45.830 – 00:00:46.570] so [00:00:47.670 – 00:00:48.350] katakanlah [00:00:48.350 – 00:00:49.810] kita nak dapatkan [00:00:50.730 – 00:00:52.010] apalah RM pula [00:00:52.010 – 00:00:52.910] typo [00:00:55.180 – 00:00:56.820] katalah kita nak dapatkan [00:00:56.820 – 00:00:57.940] 6 customer sehari [00:00:57.940 – 00:00:59.120] so daripada sini [00:00:59.120 – 00:01:00.300] kita nak akan [00:01:00.300 – 00:01:01.500] akan buat calculation pula [00:01:01.500 – 00:01:03.660] Berapa banyak iklan yang aku [00:01:03.660 – 00:01:05.800] Nak kena run [00:01:05.800 – 00:01:07.620] Ni adalah orang [00:01:07.620 – 00:01:09.120] 8 people per day [00:01:09.120 – 00:01:11.220] Takutlah gambar ni salah [00:01:11.220 – 00:01:12.880] Awak pun makin sesat pulak nanti [00:01:12.880 – 00:01:14.300] Jangan sambung pulak [00:01:15.340 – 00:01:16.300] Alright [00:01:16.300 – 00:01:18.960] Jadi apakah CPP [00:01:18.960 – 00:01:21.460] So nombor 1 awak kena faham [00:01:21.460 – 00:01:22.480] Satu term ni [00:01:22.480 – 00:01:24.400] CPP [00:01:24.400 – 00:01:26.760] CPP adalah [00:01:26.760 – 00:01:28.120] Cost [00:01:28.120 – 00:01:29.360] Per [00:01:29.360 – 00:01:31.280] Purchase [00:01:32.020 – 00:01:34.920] Kos untuk satu pembelian [00:01:34.920 – 00:01:36.980] Bila kita run iklan ni guys [00:01:36.980 – 00:01:37.780] Kita keluar duit [00:01:37.780 – 00:01:39.780] Kita keluar duit sehari berapa? [00:01:39.980 – 00:01:40.360] RM100 [00:01:41.120 – 00:01:44.080] Katakanlah kita keluarkan sehari RM100 [00:01:44.080 – 00:01:46.780] Dan pada hari tersebut [00:01:46.780 – 00:01:48.860] Pedih kita keluarkan iklan ni [00:01:48.860 – 00:01:50.440] Ada satu je orang beli [00:01:50.440 – 00:01:52.560] So berapa kos kita? [00:01:52.840 – 00:01:57.760] Maka kat sini CPP kita equal RM100 lah [00:01:57.760 – 00:02:00.120] Sebab seorang ni nak beli [00:02:00.120 – 00:02:01.740] Sampai aku bakar duit 100 ringgit [00:02:01.740 – 00:02:03.400] Tapi katakanlah [00:02:03.400 – 00:02:05.100] Produk yang sama [00:02:05.100 – 00:02:06.840] Iklan yang berbeza [00:02:06.840 – 00:02:08.400] Iklan tu pula perform [00:02:08.400 – 00:02:10.560] Spend 100 ringgit sehari juga [00:02:10.560 – 00:02:13.980] Tiba-tiba ada 4 orang yang beli [00:02:13.980 – 00:02:14.520] Baik [00:02:14.520 – 00:02:16.120] CPP awak jatuh berapa? [00:02:16.560 – 00:02:20.260] Cost per purchase awak dah jatuh RM25 [00:02:20.260 – 00:02:23.880] So itulah CPP [00:02:23.880 – 00:02:26.920] Jadi tak kisahlah awak pakai funnel apa [00:02:26.920 – 00:02:27.900] Contoh macam ni saya tunjuk [00:02:27.900 – 00:02:29.360] Iklan pergi ke WhatsApp [00:02:30.100 – 00:02:32.100] Iklan pergi ke website [00:02:32.100 – 00:02:34.040] Dua-dua ni akan memainkan peranan [00:02:34.040 – 00:02:34.720] Dan [00:02:34.720 – 00:02:37.300] Kalau awak pakai iklan ke website [00:02:37.300 – 00:02:38.740] Mungkin website awak tak perform [00:02:38.740 – 00:02:39.460] Boleh jadi [00:02:39.460 – 00:02:40.940] Sebab salah ada dua eh [00:02:40.940 – 00:02:42.560] Boleh jadi salah iklan [00:02:42.560 – 00:02:44.100] Boleh jadi salah website [00:02:44.100 – 00:02:46.360] Boleh jadi juga salah iklan [00:02:46.360 – 00:02:47.820] Boleh jadi salah whatsapp [00:02:47.820 – 00:02:48.180] Nampak [00:02:48.180 – 00:02:50.900] So dalam panduan yang awak tengah tengok ni [00:02:50.900 – 00:02:52.800] Saya tengah ajar tentang iklan sahaja [00:02:52.800 – 00:02:55.300] Kalau awak nak improve closing rate awak [00:02:55.300 – 00:02:55.860] Whatsapp [00:02:55.860 – 00:02:57.140] Tolong tengok video whatsapp [00:02:57.140 – 00:02:58.700] Bila awak beli seni closing customer [00:02:58.700 – 00:02:59.480] semua dah included [00:02:59.480 – 00:03:01.260] untuk website pula [00:03:01.260 – 00:03:02.320] kami akan publish [00:03:02.320 – 00:03:03.020] yang paling baru [00:03:03.020 – 00:03:03.720] kalau dah ada [00:03:03.720 – 00:03:04.460] boleh tengok nanti [00:03:04.460 – 00:03:05.280] kita ajar awak [00:03:05.280 – 00:03:06.480] cara nak optimise website [00:03:06.480 – 00:03:07.340] ok point dia [00:03:07.340 – 00:03:08.160] saya tak nak ajar pasal [00:03:08.160 – 00:03:09.040] website ataupun whatsapp [00:03:09.040 – 00:03:09.920] saya nak ajar pasal ads [00:03:09.920 – 00:03:10.360] tapi [00:03:10.360 – 00:03:12.320] yang tu pun berkaitan [00:03:13.340 – 00:03:14.380] so next pula [00:03:14.380 – 00:03:15.240] average CPP [00:03:15.240 – 00:03:15.720] ok [00:03:15.720 – 00:03:17.700] untuk barang harga RM100 [00:03:17.700 – 00:03:19.560] ni saya dah tolong belanja awak [00:03:20.160 – 00:03:21.020] RM100 guys [00:03:21.020 – 00:03:21.660] biasanya [00:03:21.660 – 00:03:23.200] CPP standard lah eh [00:03:23.760 – 00:03:24.320] standard [00:03:24.320 – 00:03:25.340] dalam sekitar [00:03:25.340 – 00:03:26.240] target kita [00:03:26.240 – 00:03:27.420] CPP RM20 [00:03:30.010 – 00:03:31.250] Ini yang healthy [00:03:31.250 – 00:03:32.170] Kenapa healthy? [00:03:32.430 – 00:03:34.930] Perasan tak lompatan dia adalah berapa? [00:03:35.510 – 00:03:36.690] 5 kali ganda [00:03:37.670 – 00:03:38.950] Dia melompat tu [00:03:38.950 – 00:03:41.410] Daripada sini ke sini tu [00:03:43.350 – 00:03:43.910] 5X [00:03:45.050 – 00:03:46.010] Kita tengok pula [00:03:46.010 – 00:03:47.770] Contohnya harga mahal sikit [00:03:47.770 – 00:03:49.110] Harga mahal 200 [00:03:49.110 – 00:03:50.390] Ini standard lah [00:03:50.390 – 00:03:51.730] Kalau orang-orang iklan dia tahulah [00:03:51.730 – 00:03:53.430] CPP tak larilah dalam sekitar [00:03:54.490 – 00:03:55.730] RM40 pula dah [00:03:55.730 – 00:03:56.190] Nampak? [00:03:56.350 – 00:03:57.510] Tapi still 5 kali ganda [00:03:57.510 – 00:03:59.030] Apa 5 kali ganda ni? [00:03:59.030 – 00:04:00.010] Inilah ROAS [00:04:00.710 – 00:04:02.310] Haa itulah ROAS [00:04:02.310 – 00:04:04.130] ROAS 5 [00:04:04.130 – 00:04:05.490] ROAS ni apa? [00:04:06.010 – 00:04:06.670] Return [00:04:06.670 – 00:04:07.870] Masuk tak? [00:04:08.210 – 00:04:08.450] Masuk kan? [00:04:09.530 – 00:04:09.850] On [00:04:10.870 – 00:04:11.530] Ads [00:04:12.350 – 00:04:13.010] Spend [00:04:14.990 – 00:04:16.310] Pulangan modal [00:04:16.310 – 00:04:18.730] Eh pulangan sale daripada kos iklan [00:04:18.730 – 00:04:19.890] T kata lain [00:04:19.890 – 00:04:21.670] Dalam kat TikTok dia panggil ROI [00:04:21.670 – 00:04:22.710] Haa [00:04:22.710 – 00:04:23.790] Dan cerita TikTok panggil ROI [00:04:23.790 – 00:04:25.590] Facebook panggil ROAS [00:04:25.590 – 00:04:26.810] Haa itu je sama je maksud dia [00:04:26.810 – 00:04:28.190] Tak tahu lah padahal [00:04:28.190 – 00:04:29.550] Rowas lagi tepat sebenarnya kan [00:04:30.190 – 00:04:32.310] Sebab ROI merujuk kepada net profit [00:04:32.310 – 00:04:34.330] TikTok ni the game kita [00:04:34.330 – 00:04:35.270] Wajar yang TikTok [00:04:35.270 – 00:04:36.090] Dia panggil ROI [00:04:36.090 – 00:04:37.270] Padahal tak profit lagi tu [00:04:37.270 – 00:04:38.810] Tak tolak lagi kos-kos lain [00:04:38.810 – 00:04:39.970] Ajar tu [00:04:40.670 – 00:04:41.770] Kos apa lagi dia? [00:04:42.530 – 00:04:43.730] Banyak kos [00:04:43.730 – 00:04:44.650] Macam-macam [00:04:44.650 – 00:04:45.610] Fit dia [00:04:45.610 – 00:04:46.530] Fit dia [00:04:46.530 – 00:04:47.870] Kos barang lagi [00:04:47.870 – 00:04:49.330] Oh macam-macam [00:04:49.330 – 00:04:50.370] Sebab tu saya lagi suka [00:04:50.370 – 00:04:51.690] Facebook punya term ni lagi tepat [00:04:51.690 – 00:04:52.150] Rowas [00:04:52.150 – 00:04:53.230] Return on expand [00:04:53.910 – 00:04:54.510] Pulangan [00:04:54.510 – 00:04:55.450] Sale [00:04:55.450 – 00:04:56.070] Sale eh [00:04:56.070 – 00:04:57.330] Daripada iklan [00:04:57.330 – 00:04:59.930] ROI pula return on investment [00:05:00.810 – 00:05:02.670] Investment ni sepatutnya net profit [00:05:02.670 – 00:05:04.430] Sepatutnya net profit yang tadi kita buat [00:05:04.430 – 00:05:05.770] Dalam magic number tadi [00:05:05.770 – 00:05:06.730] Yang ni [00:05:06.730 – 00:05:08.690] Patutnya net profit ni baru ROI [00:05:09.310 – 00:05:10.890] Bukannya ROI sale [00:05:10.890 – 00:05:11.390] So [00:05:11.390 – 00:05:12.970] Rowas ni lebih tepat lah [00:05:12.970 – 00:05:14.270] Tapi nak cerita [00:05:14.270 – 00:05:14.890] Nak cerita dia [00:05:14.890 – 00:05:16.070] Rowas ni senang je nak kira [00:05:16.070 – 00:05:16.910] Berapa kali ganda [00:05:16.910 – 00:05:17.450] Tu je [00:05:19.890 – 00:05:20.790] Kita punya [00:05:20.790 – 00:05:22.470] Ni adalah sale eh [00:05:22.470 – 00:05:23.290] By the way yang ni adalah [00:05:23.290 – 00:05:24.770] Kita punya sale [00:05:25.390 – 00:05:26.330] Sale kita [00:05:26.330 – 00:05:27.250] Sale kita [00:05:27.930 – 00:05:29.250] eh sorry bukan sale [00:05:29.250 – 00:05:30.430] ini adalah harga produk eh [00:05:31.050 – 00:05:31.670] price [00:05:32.810 – 00:05:35.530] price kita adalah RM200 [00:05:35.530 – 00:05:38.270] berapa kos untuk jual produk RM200 ni [00:05:38.270 – 00:05:39.090] biasa setiap RM40 [00:05:39.750 – 00:05:41.450] contohlah price kita mahal pula [00:05:41.450 – 00:05:44.570] price kita RM500 [00:05:44.570 – 00:05:47.150] berapa kos untuk jual produk ni [00:05:47.150 – 00:05:50.010] CPP tak lari biasanya adalah RM100 [00:05:50.010 – 00:05:52.790] tapi semakin mahal produk [00:05:52.790 – 00:05:54.290] biasanya kos semakin murah [00:05:54.290 – 00:05:56.370] dia mungkin bukannya RM100 [00:05:56.370 – 00:05:59.410] Entah-entah dia boleh dapat RM60 [00:05:59.410 – 00:06:00.710] Haa dia pelik sikit tau [00:06:00.710 – 00:06:02.410] Katalah awak jual barang lagi mahal [00:06:02.410 – 00:06:04.270] Contohlah price awak ni adalah RM [00:06:04.270 – 00:06:06.110] Bik RM2000 lah [00:06:06.110 – 00:06:07.790] Kita fikir logik [00:06:07.790 – 00:06:08.870] Kalau ruas 5 [00:06:08.870 – 00:06:09.690] Mestilah [00:06:11.070 – 00:06:11.750] RM400 [00:06:11.750 – 00:06:12.830] Betul tak? [00:06:13.070 – 00:06:13.970] Mestilah sepatutnya [00:06:14.930 – 00:06:17.690] CPP kita RM400 [00:06:18.550 – 00:06:19.230] Tetapi [00:06:19.230 – 00:06:20.670] Kita tak ada sampai 5 [00:06:20.670 – 00:06:22.270] Biasanya kat sini [00:06:22.270 – 00:06:23.410] Dia dah jari macam [00:06:23.410 – 00:06:24.730] CPP kita [00:06:24.730 – 00:06:26.350] Lebih kurang dalam RM [00:06:28.430 – 00:06:28.990] RM150 [00:06:28.990 – 00:06:29.710] Macam tu [00:06:30.390 – 00:06:31.070] Contoh eh [00:06:31.070 – 00:06:32.310] Saya jual barang mahal eh [00:06:32.310 – 00:06:32.930] Ni saya share [00:06:32.930 – 00:06:35.010] Kita orang punya sale dalam RM180,000 [00:06:35.010 – 00:06:36.510] Roas kita orang [00:06:37.110 – 00:06:37.670] RM140 [00:06:39.250 – 00:06:40.330] Masa dia kita orang memang [00:06:40.330 – 00:06:41.410] Spend sikit gila [00:06:41.410 – 00:06:42.510] Sebab branding power lah [00:06:42.510 – 00:06:43.210] By the way [00:06:43.210 – 00:06:44.830] Content FYP pergi apa semua kan [00:06:44.830 – 00:06:45.990] Tapi point dia [00:06:45.990 – 00:06:47.470] Lagi mahal barang [00:06:47.470 – 00:06:49.370] Walaupun awak tak buat content FYP [00:06:49.370 – 00:06:49.810] Sekalipun [00:06:49.810 – 00:06:50.950] Awak betul-betul bergantung pada [00:06:50.950 – 00:06:51.670] Ad sahaja [00:06:51.670 – 00:06:52.870] Roas awak [00:06:53.730 – 00:06:54.970] Memang dia takkan dia [00:06:54.970 – 00:06:56.450] Dia semakin lama semakin murah [00:06:56.450 – 00:06:57.770] Sebab tu lah [00:06:57.770 – 00:06:59.090] Barang murah je yang struggle [00:06:59.090 – 00:07:00.390] Barang murah ni [00:07:00.390 – 00:07:01.310] Yang kita nak kena jaga [00:07:01.310 – 00:07:01.930] Betul-betul rawas [00:07:01.930 – 00:07:03.030] Lagi kalau barang harga [00:07:03.030 – 00:07:03.790] RM50 [00:07:04.370 – 00:07:05.270] Haa lagilah [00:07:05.270 – 00:07:05.710] TikTok [00:07:05.710 – 00:07:06.690] Lagilah kan [00:07:06.690 – 00:07:07.710] Rawas kena RM10 [00:07:07.710 – 00:07:08.510] Sebab apa [00:07:08.510 – 00:07:09.250] Jual barang RM30 [00:07:10.270 – 00:07:12.010] Kalau rawas awak dah separuh [00:07:12.010 – 00:07:12.790] Mana nak untung je [00:07:12.790 – 00:07:13.670] Tolak dengan ni [00:07:13.670 – 00:07:14.450] Perang harga lagi [00:07:14.450 – 00:07:15.090] Okay [00:07:15.090 – 00:07:15.710] So [00:07:16.570 – 00:07:17.370] Sebab tu lah [00:07:17.370 – 00:07:18.510] Rawas 5 ni [00:07:18.510 – 00:07:19.730] Saya boleh kata standard lah [00:07:19.730 – 00:07:20.610] Facebook ke [00:07:20.610 – 00:07:21.330] TikTok ke [00:07:21.330 – 00:07:22.310] Tapi awak kena kira [00:07:22.310 – 00:07:24.190] sendiri ROAS ataupun ROI awak berapa [00:07:24.190 – 00:07:26.210] yang untung, ikut kos awak [00:07:26.210 – 00:07:28.310] sebab tu dia bukannya fix, ROAS ni [00:07:28.310 – 00:07:29.070] ikut awak punya [00:07:30.210 – 00:07:32.170] profit margin, berapa profit margin awak [00:07:33.030 – 00:07:33.950] kalau produk [00:07:33.950 – 00:07:35.790] RM200, ok [00:07:35.790 – 00:07:37.770] kita ambil perlukan 8 customer per day [00:07:37.770 – 00:07:39.730] jadi, kalau awak tengok [00:07:39.730 – 00:07:41.670] sekarang ni kita nak kira, berapa [00:07:41.670 – 00:07:43.570] expand, itu yang kita nak kira [00:07:44.730 – 00:07:45.330] daily [00:07:48.620 – 00:07:49.220] expand [00:07:52.480 – 00:07:54.280] berapa untuk capai target [00:07:54.280 – 00:07:55.340] to hit [00:07:57.020 – 00:07:57.840] profit target [00:08:00.540 – 00:08:02.380] berapa? sebab kita nak capai target [00:08:02.380 – 00:08:04.680] profit kita tadi RM10k [00:08:04.680 – 00:08:06.440] ingat tak? 10k tadi [00:08:06.440 – 00:08:08.160] kan? so [00:08:08.160 – 00:08:09.960] berapa banyak nak kena spend sehari? [00:08:10.260 – 00:08:11.980] jadi sekarang ni kita dah boleh buat calculation [00:08:11.980 – 00:08:13.380] calculation kita apa? [00:08:14.700 – 00:08:16.280] disebabkan kita punya [00:08:16.280 – 00:08:18.420] kita buat calculation, kita nak perlukan 6 [00:08:18.420 – 00:08:19.860] customer, ok [00:08:19.860 – 00:08:22.080] 6 customer sehari kita tarik ke bawah [00:08:22.080 – 00:08:22.920] so, ok [00:08:24.800 – 00:08:25.880] untuk dapatkan [00:08:25.880 – 00:08:27.100] 6 customer [00:08:28.000 – 00:08:30.100] Dalam masa 1 hari [00:08:31.000 – 00:08:31.800] Berapakah [00:08:31.800 – 00:08:33.420] CPP kita [00:08:33.420 – 00:08:35.900] Tadi harga produk kita berapa tadi [00:08:35.900 – 00:08:36.480] 150 [00:08:36.480 – 00:08:39.040] So harga produk kita tadi [00:08:39.040 – 00:08:40.560] RM [00:08:41.660 – 00:08:42.460] 150 [00:08:42.460 – 00:08:45.400] So 150 standard lah [00:08:45.400 – 00:08:46.600] Kita ambil rawas 5 [00:08:46.600 – 00:08:48.120] So kita bahagilah 5 [00:08:48.120 – 00:08:49.900] Itulah CPP kita [00:08:49.900 – 00:08:51.320] Ni ambil soal ni senang je [00:08:51.320 – 00:08:52.120] 30 [00:08:52.120 – 00:08:53.540] 30 [00:08:53.540 – 00:08:56.580] So 30 adalah kita punya [00:08:56.580 – 00:08:58.460] Kita panggil estimate [00:08:58.460 – 00:09:00.480] Sebab ni bukan yang tepat [00:09:00.480 – 00:09:01.380] Ni estimate je [00:09:01.380 – 00:09:02.560] Estimate [00:09:03.920 – 00:09:04.720] CPP [00:09:04.720 – 00:09:06.240] Cost per customer [00:09:06.240 – 00:09:06.920] Per purchase [00:09:06.920 – 00:09:08.260] CPP [00:09:08.260 – 00:09:09.920] Cost per purchase [00:09:09.920 – 00:09:10.680] Oh saya tak tulis kan [00:09:10.680 – 00:09:11.700] Cost per purchase [00:09:11.700 – 00:09:13.620] So kita padam lah [00:09:13.620 – 00:09:15.100] Kita tulis lah [00:09:15.100 – 00:09:16.020] Ini darab [00:09:16.020 – 00:09:16.940] RM [00:09:16.940 – 00:09:18.280] 30 [00:09:18.280 – 00:09:20.040] Sebab ni adalah kita punya [00:09:20.880 – 00:09:21.680] CPP [00:09:21.680 – 00:09:23.200] Cost kita [00:09:23.200 – 00:09:24.480] So, berapa kita dapat? [00:09:29.520 – 00:09:30.120] RM [00:09:30.120 – 00:09:30.800] 1 [00:09:30.800 – 00:09:31.380] 8 [00:09:31.380 – 00:09:31.820] 0 [00:09:31.820 – 00:09:33.400] Maka inilah kita punya [00:09:33.400 – 00:09:34.980] Spend sehari [00:09:34.980 – 00:09:36.480] Kita kena spend RM [00:09:37.760 – 00:09:38.360] 1 [00:09:38.360 – 00:09:38.800] 8 [00:09:38.800 – 00:09:39.260] 0 [00:09:39.260 – 00:09:40.000] Nampak? [00:09:40.980 – 00:09:41.660] Haa, gitu [00:09:42.320 – 00:09:44.460] So, sebab kita nak tahu estimate je [00:09:44.460 – 00:09:45.800] Benda ni bukanlah confirm [00:09:45.800 – 00:09:46.620] Mungkin murah lagi [00:09:46.620 – 00:09:48.000] Mungkin iklan awak padu [00:09:48.000 – 00:09:50.380] Dia kena spend 100 pun dah dapat dah [00:09:50.380 – 00:09:52.340] Tapi mestilah kita kena ada satu assumption [00:09:52.340 – 00:09:54.800] Based on standard ROAS [00:09:54.800 – 00:09:55.420] Industry [00:09:55.420 – 00:09:56.980] Power sangat awak ni [00:09:56.980 – 00:09:58.880] Boleh kalahkan orang yang dah run at 2-3 tahun [00:10:00.500 – 00:10:01.920] Mungkin beginners luck je tu [00:10:01.920 – 00:10:03.560] Tapi point dia kita ambil lah [00:10:03.560 – 00:10:04.740] Estimate CPP [00:10:04.740 – 00:10:05.880] Okay next [00:10:05.880 – 00:10:06.860] Kita tengok yang ni [00:10:06.860 – 00:10:08.140] Belah atas ni pulak eh [00:10:08.140 – 00:10:08.520] Yang ni [00:10:08.520 – 00:10:09.140] Okay [00:10:09.140 – 00:10:11.400] Ni saya buat summary je dekat dalam slide ni [00:10:12.180 – 00:10:12.700] So [00:10:12.700 – 00:10:14.680] Berapa kita nak run [00:10:14.680 – 00:10:15.860] Okay awak kena tahu [00:10:15.860 – 00:10:17.800] Kalau iklan video [00:10:19.870 – 00:10:21.590] Berapa kita akan spend sehari [00:10:21.590 – 00:10:22.630] Video RM [00:10:23.430 – 00:10:23.950] RM60 [00:10:24.630 – 00:10:25.250] Per day [00:10:25.990 – 00:10:26.990] Ini adalah [00:10:29.390 – 00:10:30.290] Ad spend [00:10:31.810 – 00:10:33.610] Kita akan spend iklan video [00:10:33.610 – 00:10:36.310] Tak lebih daripada RM60 sehari [00:10:36.310 – 00:10:37.670] Untuk waktu testing [00:10:37.670 – 00:10:38.930] Ini fasa testing [00:10:38.930 – 00:10:39.570] Masuk eh [00:10:40.510 – 00:10:41.110] Masuk [00:10:42.610 – 00:10:44.290] Katakanlah pula iklan [00:10:45.530 – 00:10:46.130] Gambar [00:10:46.130 – 00:10:48.790] Iklan gambar ni saya belanja terus lah [00:10:48.790 – 00:10:49.410] Hack kat awak [00:10:49.410 – 00:10:50.950] Kita tak akan spend besar [00:10:50.950 – 00:10:52.930] Sila orang dah pergi spend besar kita ambil gambar [00:10:52.930 – 00:10:54.930] Iklan gambar kita akan spend RM20 je [00:10:54.930 – 00:10:55.390] pedih [00:10:56.890 – 00:10:57.750] expand dia [00:10:59.370 – 00:11:00.870] sebab iklan gambar ni [00:11:00.870 – 00:11:02.370] dia cepat [00:11:02.370 – 00:11:03.570] fatigue [00:11:05.130 – 00:11:05.750] cepat [00:11:08.010 – 00:11:08.630] fatigue [00:11:09.550 – 00:11:10.930] kalau kata-kata lain [00:11:11.610 – 00:11:12.970] penat, dia cepat [00:11:12.970 – 00:11:14.230] penat, dia cepat [00:11:14.230 – 00:11:16.610] tepu, haa tepu [00:11:16.610 – 00:11:17.810] tepu tu tak apa, dia macam [00:11:17.810 – 00:11:21.050] aku dah bosan dah fed up lah tengok iklan ni banyak kali [00:11:21.050 – 00:11:21.790] haa tu tepu [00:11:21.790 – 00:11:24.670] so iklan gambar ni orang lagi cepat menyampah [00:11:24.670 – 00:11:26.510] Berbanding dengan iklan video [00:11:26.510 – 00:11:30.250] So iklan video ni kita boleh spend sampai RM60 sehari [00:11:30.250 – 00:11:32.570] Ini standard spending waktu kita buat testing [00:11:33.510 – 00:11:36.110] Jadi kalau kita fikir logik balik [00:11:36.970 – 00:11:40.510] Kita sebenarnya nak buat iklan video ni berapa banyak [00:11:40.510 – 00:11:44.890] Katalah kita ada bajet RM180 je untuk kita belanjakan sehari [00:11:45.870 – 00:11:47.530] Kita nak kalau boleh balance [00:11:47.530 – 00:11:49.470] Satu nisbah satu [00:11:49.470 – 00:11:53.390] Ataupun kalau ada lima video kita nak ada lima gambar lebih kurang lah [00:11:53.390 – 00:11:55.170] So kalau kita ada RM [00:11:56.590 – 00:11:57.150] RM180 [00:11:58.130 – 00:11:59.590] Berapa banyak video kita boleh run [00:11:59.590 – 00:12:01.090] 2 lah kot kan [00:12:01.090 – 00:12:02.830] Takkanlah 3 kalau 3 tu [00:12:02.830 – 00:12:04.530] Katalah kita run 3 video [00:12:04.530 – 00:12:05.650] Habislah bajet kita [00:12:05.650 – 00:12:07.530] Mana dah ada tiklan gambar [00:12:07.530 – 00:12:08.730] Sebab 3 dah rap dengan [00:12:09.790 – 00:12:10.350] RM60 [00:12:10.350 – 00:12:12.070] Dah RM180 [00:12:12.910 – 00:12:13.570] Nampak kan [00:12:14.470 – 00:12:15.970] So tak nak lah run 3 [00:12:15.970 – 00:12:17.390] Kita run 2 cekulah [00:12:17.390 – 00:12:18.570] So 2 [00:12:18.570 – 00:12:21.210] Waktu kita testing kita dah spend RM120 kat sini [00:12:21.210 – 00:12:23.550] ok next pula adalah iklan [00:12:23.550 – 00:12:24.770] gambar [00:12:24.770 – 00:12:26.510] so kita tinggal duit berapa [00:12:26.510 – 00:12:27.790] RM60 [00:12:27.790 – 00:12:30.090] so RM60 boleh spend [00:12:30.090 – 00:12:32.370] 3 gambar [00:12:32.370 – 00:12:34.850] darab dengan [00:12:34.850 – 00:12:35.470] RM20 [00:12:35.470 – 00:12:36.930] dapatlah banyak ni [00:12:36.930 – 00:12:37.930] so nampak tak [00:12:37.930 – 00:12:40.010] jadi dengan berbajetkan [00:12:40.010 – 00:12:40.990] RM180 [00:12:40.990 – 00:12:43.230] kita akan dapat [00:12:43.230 – 00:12:45.130] 2 video [00:12:46.410 – 00:12:48.930] 3 gambar [00:12:48.930 – 00:12:50.610] yang [00:12:50.610 – 00:12:52.390] winning lah [00:12:52.390 – 00:12:53.910] Maksudnya dia perform [00:12:53.910 – 00:12:55.230] Winning ni maksudnya dia menang [00:12:55.230 – 00:12:56.170] So, ada tau dah [00:12:56.170 – 00:12:56.570] Oh [00:12:56.570 – 00:12:58.510] La ilaha illallah [00:12:58.510 – 00:12:59.290] Senang je [00:12:59.290 – 00:13:01.490] Aku kena ada 5 je lah iklan [00:13:02.150 – 00:13:02.710] Ya [00:13:02.710 – 00:13:04.710] Kalau lah senang semua dah jutawan [00:13:06.250 – 00:13:06.810] Tapi [00:13:06.810 – 00:13:08.990] Kita kena langgar dia senang dulu kan [00:13:09.790 – 00:13:11.150] 5 iklan winning [00:13:11.150 – 00:13:12.210] Bukan biasa-biasa [00:13:12.210 – 00:13:13.790] Tapi memang tak dinafikan [00:13:13.790 – 00:13:14.910] Kalau setakat nak buat profit [00:13:15.910 – 00:13:17.130] 10k ni sebenarnya senang [00:13:18.090 – 00:13:19.530] 100k pun sebenarnya agak senang [00:13:19.530 – 00:13:20.750] Dia dah susah bila awak nak break [00:13:20.750 – 00:13:21.830] 200-300k [00:13:21.830 – 00:13:24.470] ok, tapi dengan syarat iklan yang winning [00:13:24.470 – 00:13:27.130] so, bila kita nak spend pula [00:13:27.130 – 00:13:29.210] dalam, contoh dalam example tu [00:13:29.210 – 00:13:31.250] yang saya tunjuk tu, itu kalau awak nak spend [00:13:31.250 – 00:13:32.550] RM320 sehari [00:13:32.550 – 00:13:35.030] 4 video RM60 dah RM240 [00:13:35.030 – 00:13:37.710] 4 foto RM20 dah RM80 [00:13:37.710 – 00:13:39.310] yang ni ngam-ngam, 4 ke 4 [00:13:39.310 – 00:13:40.870] dapat RM320 [00:13:41.630 – 00:13:43.230] tapi point dia kita nak kalau boleh [00:13:43.230 – 00:13:45.170] lebih kurang lah, 1 nisbah 1 [00:13:45.170 – 00:13:46.470] lebih kurang, sebab [00:13:46.470 – 00:13:49.390] 1 iklan video bersamaan dengan 3 iklan [00:13:49.390 – 00:13:50.950] gambar, kan dia 1 per 3 [00:13:50.950 – 00:13:52.870] So biasa kita akan dapat lebih kurang lah [00:13:52.870 – 00:13:53.650] Okay [00:13:53.650 – 00:13:55.090] Untuk naikkan bajet [00:13:55.090 – 00:13:56.210] Ha ni saya kena fahamkan awak [00:13:56.210 – 00:13:57.470] Kita testing [00:13:57.470 – 00:13:58.970] Kita akan belajar dalam chapter seterusnya [00:13:58.970 – 00:14:00.570] Tapi saya nak bagi awak faham mindset [00:14:00.570 – 00:14:02.850] Ada dua jenis cara untuk [00:14:02.850 – 00:14:05.130] Untuk naikkan bajet iklan [00:14:05.130 – 00:14:06.330] Kenapa nak naikkan bajet iklan [00:14:07.110 – 00:14:08.170] Contohnya awak kata [00:14:08.170 – 00:14:09.810] Tuan Alhamdulillah [00:14:09.810 – 00:14:11.690] Saya dah dapat dah untung 10k [00:14:11.690 – 00:14:15.890] Macam mana saya nak untung RM50k pula ya tuan [00:14:15.890 – 00:14:17.150] Senang je lah [00:14:17.850 – 00:14:18.710] Naikkan je lah [00:14:18.710 – 00:14:19.650] 5 kali ganda [00:14:20.750 – 00:14:22.210] Naikkan bajet iklan [00:14:23.470 – 00:14:24.790] 5 kali ganda [00:14:24.790 – 00:14:25.670] Itu je [00:14:27.400 – 00:14:31.000] Tapi kalau naik nanti iklan saja jadi mahal [00:14:31.000 – 00:14:31.480] Kenapa? [00:14:31.660 – 00:14:32.640] Haa pada muka awak [00:14:32.640 – 00:14:34.800] Welcome to the marketer world [00:14:36.380 – 00:14:37.440] Awak tahu [00:14:38.120 – 00:14:39.080] Contohnya lah [00:14:39.080 – 00:14:40.420] Awak dah spend RM60 [00:14:41.100 – 00:14:42.560] Lepas tu saya kata awak [00:14:42.560 – 00:14:43.740] Awak kan ada 5 iklan [00:14:44.540 – 00:14:45.840] Saya tulis [00:14:45.840 – 00:14:49.340] Iklan pertama, iklan kedua, iklan ketiga [00:14:49.340 – 00:14:51.100] Iklan keempat, iklan kelima [00:14:51.660 – 00:14:53.500] ok, iklan pertama dia spend RM60 [00:14:54.620 – 00:14:55.140] RM60 [00:14:55.960 – 00:14:57.700] RM20, RM20, RM20 [00:14:57.700 – 00:14:58.200] kan? [00:14:59.100 – 00:15:00.140] 2 video kan? [00:15:00.780 – 00:15:02.320] ok, 2 video, 3 gambar [00:15:02.320 – 00:15:03.500] ini adalah [00:15:04.480 – 00:15:05.440] fasa 1 [00:15:07.080 – 00:15:08.740] lepas tu awak nak pergi fasa kedua [00:15:08.740 – 00:15:10.400] sebab ini awak dah dapat dah untung 10k [00:15:10.400 – 00:15:12.480] alhamdulillah tuan, saya nak untung 50k [00:15:12.480 – 00:15:13.120] macam mana tuan? [00:15:13.980 – 00:15:16.400] ok, kawan saya baik tau naikkan bajet [00:15:16.400 – 00:15:18.380] ok tak? cubalah naik bajet dia bagi kanda [00:15:18.380 – 00:15:20.060] oh, awak tekan RM300 [00:15:20.060 – 00:15:21.460] Tiga ratus [00:15:21.460 – 00:15:22.520] Ini pun tiga ratus [00:15:22.520 – 00:15:22.940] Lima ni berapa? [00:15:23.260 – 00:15:23.820] Seratus [00:15:24.480 – 00:15:25.120] Seratus [00:15:25.120 – 00:15:26.300] Seratus [00:15:27.340 – 00:15:28.240] Harapan dia [00:15:28.240 – 00:15:29.560] Awak nak dapatkan [00:15:29.560 – 00:15:30.280] Lima kali ganda [00:15:30.280 – 00:15:31.440] Tapi realiti ni tak [00:15:31.440 – 00:15:32.920] Sebab inilah mencabar [00:15:32.920 – 00:15:34.420] Ini yang awak tengah buat ni [00:15:34.420 – 00:15:35.300] Naik terus bajet [00:15:35.300 – 00:15:36.300] Dipanggil sebagai [00:15:36.300 – 00:15:37.540] Vertical [00:15:40.150 – 00:15:41.330] Vertical scale up [00:15:41.330 – 00:15:42.550] Maksudnya awak naikkan terus [00:15:42.550 – 00:15:43.270] Secara menegak [00:15:43.270 – 00:15:45.310] Tapi saya nak share dengan awak [00:15:45.310 – 00:15:46.330] Yang terbaik bukannya [00:15:46.330 – 00:15:46.990] Vertical [00:15:46.990 – 00:15:48.130] Vertical tu pemalas [00:15:48.130 – 00:15:48.890] Ia adalah [00:15:48.890 – 00:15:50.150] Horizontal [00:15:50.790 – 00:15:51.750] Horizontal ni apa? [00:15:51.850 – 00:15:52.730] Kalau awak minta saya [00:15:52.730 – 00:15:53.510] Tuan [00:15:53.510 – 00:15:55.950] Macam mana saya nak dapatkan lagi ni [00:15:55.950 – 00:15:57.090] Ok senang je [00:15:57.090 – 00:15:58.030] Caranya [00:15:58.030 – 00:15:59.410] Awak dah ada 5 iklan kan [00:16:00.250 – 00:16:00.850] 3 [00:16:00.850 – 00:16:01.890] 4 [00:16:01.890 – 00:16:02.510] 5 [00:16:02.510 – 00:16:03.470] Ok [00:16:03.470 – 00:16:05.490] Bajet yang awak dah spend ni [00:16:05.490 – 00:16:05.930] 60 [00:16:05.930 – 00:16:06.430] 60 [00:16:06.430 – 00:16:07.350] 20 [00:16:07.350 – 00:16:07.930] 20 ni [00:16:07.930 – 00:16:08.730] Jangan kacau [00:16:08.730 – 00:16:09.630] Biar je [00:16:09.630 – 00:16:11.610] Tapi saya nak awak buat [00:16:11.610 – 00:16:12.850] Yang ni kan macam satu set [00:16:12.850 – 00:16:14.470] Saya nak awak buat [00:16:14.470 – 00:16:15.810] 5 kali lagi [00:16:15.810 – 00:16:17.990] Tapi semua iklan lain-lain [00:16:17.990 – 00:16:18.830] Lain-lain [00:16:18.830 – 00:16:19.930] Gambar lain [00:16:19.930 – 00:16:20.430] Video lain [00:16:20.430 – 00:16:20.850] Semua lain [00:16:20.850 – 00:16:22.430] Maksudnya awak kena buat iklan seterusnya lah [00:16:22.430 – 00:16:23.350] Oh ya ke? [00:16:23.590 – 00:16:24.850] Lepas tu saya kena buat iklan ke enam [00:16:24.850 – 00:16:25.650] Ya, tujuh [00:16:25.650 – 00:16:26.430] Ya, lapan [00:16:26.430 – 00:16:27.170] Sembilan [00:16:27.170 – 00:16:27.790] Sepuluh [00:16:27.790 – 00:16:28.450] Sebelas [00:16:28.450 – 00:16:29.070] Dua belas [00:16:29.070 – 00:16:29.850] Tiga belas [00:16:29.850 – 00:16:30.550] Empat belas [00:16:30.550 – 00:16:31.350] Lima belas [00:16:31.350 – 00:16:32.050] Enam belas [00:16:32.050 – 00:16:32.850] Tujuh belas [00:16:32.850 – 00:16:33.810] Empat belas [00:16:33.810 – 00:16:34.450] Sembilas [00:16:34.450 – 00:16:35.110] Dua puluh [00:16:35.110 – 00:16:35.630] Pertuluh satu [00:16:35.630 – 00:16:36.370] Pertuluh dua [00:16:36.370 – 00:16:36.970] Pertuluh tiga [00:16:36.970 – 00:16:37.490] Pertuluh empat [00:16:37.490 – 00:16:38.170] Dua puluh lima [00:16:38.170 – 00:16:38.570] Last kali [00:16:38.570 – 00:16:41.790] Awak kan ada dua puluh lima iklan [00:16:41.790 – 00:16:44.310] Yang semua running dengan bajet yang kita dah set [00:16:44.310 – 00:16:44.670] RM60 [00:16:45.350 – 00:16:45.870] RM60 [00:16:45.870 – 00:16:47.610] Kalau ada video dua puluh [00:16:47.610 – 00:16:48.010] Dua puluh dua [00:16:48.010 – 00:16:48.590] Maksudnya macam [00:16:48.590 – 00:16:49.550] Ha? [00:16:50.410 – 00:16:52.910] Saya kena 25 WNX ku [00:16:53.970 – 00:16:55.110] Tak nak lah buat [00:16:55.110 – 00:16:56.210] Sebab tu lah awak je pemalas [00:16:57.830 – 00:16:58.590] Macam ni lah [00:16:58.590 – 00:16:59.350] Saya tanya awak [00:16:59.350 – 00:17:01.290] Kalau awak sebagai customer [00:17:01.290 – 00:17:04.470] Awak nak ke tengok 5 iklan sahaja [00:17:04.470 – 00:17:05.250] Sampai muntah [00:17:05.250 – 00:17:05.990] Awak pun tak suka [00:17:05.990 – 00:17:07.190] Sebab ada customer [00:17:07.190 – 00:17:08.650] Dia ter-close dengan iklan ni [00:17:09.210 – 00:17:10.770] Ada customer yang tengok iklan ni [00:17:10.770 – 00:17:11.490] Ush dia beli [00:17:11.490 – 00:17:12.670] Ada yang tengok iklan ke-21 [00:17:12.670 – 00:17:15.390] So bila kita ada banyak gila kreatif [00:17:15.390 – 00:17:17.070] Dia akan bekerja secara [00:17:17.070 – 00:17:18.330] All up tau [00:17:18.330 – 00:17:19.330] Dia macam holistik [00:17:19.330 – 00:17:20.790] Tumbuk sana atas bawah [00:17:20.790 – 00:17:20.970] Boom [00:17:20.970 – 00:17:22.410] Gambar apa semua [00:17:22.410 – 00:17:23.650] So dia stable [00:17:23.650 – 00:17:24.230] Sebab tu [00:17:24.230 – 00:17:25.350] Dengan cara macam ni [00:17:25.350 – 00:17:27.350] Barulah kita dapat naik ke [00:17:27.350 – 00:17:29.030] RM50,000 dengan solid [00:17:29.030 – 00:17:30.050] So that's why [00:17:30.050 – 00:17:31.310] Awak kena faham [00:17:31.990 – 00:17:35.050] Kita akan terus hasilkan iklan [00:17:35.050 – 00:17:36.270] Walaupun dah perform [00:17:36.270 – 00:17:37.030] Kita [00:17:37.030 – 00:17:38.090] Itulah mindset kita [00:17:38.090 – 00:17:39.570] Mindset dia sekarang ni [00:17:39.570 – 00:17:40.750] Katalah awak nak buat [00:17:40.750 – 00:17:41.850] Profit [00:17:42.510 – 00:17:43.370] RM10,000 [00:17:43.370 – 00:17:44.290] So kita dah faham dah [00:17:44.290 – 00:17:44.770] Oh [00:17:44.770 – 00:17:47.050] RM10,000 aku kena buat [00:17:47.050 – 00:17:48.050] RM5,000 winning [00:17:50.770 – 00:17:55.250] So sebab awak dah dapat dah [00:17:55.250 – 00:17:56.310] Formula dia lah [00:17:56.310 – 00:17:58.690] Kalau aku nak dapatkan profit 10k [00:17:58.690 – 00:18:01.090] Aku kena buat 5 winning [00:18:02.170 – 00:18:03.210] 5 win [00:18:03.210 – 00:18:04.890] Saya tulis 5 winning lah win [00:18:04.890 – 00:18:06.330] Kalau aku nak buat [00:18:06.330 – 00:18:08.230] 50k profit [00:18:08.230 – 00:18:10.570] Aku kena ada 25 win [00:18:12.090 – 00:18:12.850] Masalahnya [00:18:12.850 – 00:18:13.930] Bila awak testing [00:18:13.930 – 00:18:15.350] Adakah semua yang jadi? [00:18:16.150 – 00:18:17.210] Tak juga [00:18:17.210 – 00:18:19.510] Kalau nak dapatkan 25 win [00:18:19.510 – 00:18:21.730] Mungkin awak kena test 100 iklan [00:18:23.890 – 00:18:25.150] daripada 100 iklan [00:18:25.150 – 00:18:25.870] boleh jadi 25 [00:18:28.190 – 00:18:29.350] makanya awak kena buat [00:18:29.350 – 00:18:30.410] 100 kreatif ad [00:18:30.410 – 00:18:31.150] 100 iklan [00:18:31.150 – 00:18:32.690] so kat situ lah yang mencabar [00:18:32.690 – 00:18:33.130] sebab [00:18:33.130 – 00:18:34.330] ini dipanggil [00:18:34.330 – 00:18:35.070] probability [00:18:35.990 – 00:18:37.510] probability keberjayaan awak pula [00:18:37.510 – 00:18:38.550] mungkin 1 nisbah 5 [00:18:38.550 – 00:18:39.750] contoh macam saya [00:18:39.750 – 00:18:40.990] contoh saya dah biasa buat iklan [00:18:40.990 – 00:18:41.630] mungkin saya [00:18:41.630 – 00:18:43.110] 2 nisbah 1 [00:18:43.110 – 00:18:43.930] 2 iklan [00:18:43.930 – 00:18:44.590] 1 tak jadi [00:18:44.590 – 00:18:45.010] 1 jadi [00:18:45.010 – 00:18:46.370] itu pun contoh-contoh saya [00:18:46.370 – 00:18:47.810] takkanlah awak terus buat-buat [00:18:47.810 – 00:18:48.710] 2 nisbah 1 [00:18:48.710 – 00:18:49.810] mungkin awak buat nak belajar [00:18:49.810 – 00:18:51.350] mungkin 4 nisbah 1 [00:18:51.350 – 00:18:52.610] 4 buat 1 jadi [00:18:52.610 – 00:18:53.750] dia beza-beza ikut orang [00:18:53.750 – 00:18:54.990] contoh ada niche [00:18:54.990 – 00:18:55.770] yang saya tak biasa [00:18:55.770 – 00:18:57.130] mungkin saya punya nisbah pula [00:18:57.130 – 00:18:58.010] 5 nisbah 1 [00:18:58.010 – 00:18:59.250] tapi kalau niche [00:18:59.250 – 00:19:00.330] yang saya memang confident gila [00:19:00.330 – 00:19:01.590] mungkin 1 nisbah 1 [00:19:01.590 – 00:19:02.530] tak adalah eh [00:19:02.530 – 00:19:03.350] 1 nisbah 1 tu [00:19:03.350 – 00:19:04.390] cirik nama dia [00:19:05.330 – 00:19:06.290] macam kita pula [00:19:06.290 – 00:19:07.210] Tuhan tertukan sale [00:19:07.210 – 00:19:07.850] dekat mana pula eh [00:19:07.850 – 00:19:08.770] tapi point dia [00:19:08.770 – 00:19:09.630] mestilah daripada [00:19:09.630 – 00:19:10.770] 10 iklan kita test [00:19:10.770 – 00:19:11.850] mungkin 8 jadi [00:19:11.850 – 00:19:12.610] 2 confirm lah [00:19:12.610 – 00:19:13.010] tak jadi [00:19:13.010 – 00:19:14.290] mestilah ada yang tak jadi juga [00:19:14.290 – 00:19:15.570] so ini adalah [00:19:15.570 – 00:19:18.210] magic number winning ad [00:19:18.210 – 00:19:18.950] so saya dah tahu [00:19:18.950 – 00:19:19.770] Alhamdulillah [00:19:19.770 – 00:19:21.350] rupanya saya kena spend [00:19:21.350 – 00:19:22.530] saya kena hasilkan [00:19:22.530 – 00:19:24.410] 5 win, saya dapat 10k [00:19:24.410 – 00:19:26.590] 25 win, saya dapat 50k [00:19:26.590 – 00:19:28.430] so awak kena refer balik dalam [00:19:28.430 – 00:19:30.030] yang sebelum ni, kalau awak tak faham [00:19:30.030 – 00:19:32.570] dan mudah-mudahan, mungkin saya orang [00:19:32.570 – 00:19:34.650] yang pertama, yang first time share [00:19:34.650 – 00:19:36.610] dengan awak bendalah ni, mudah-mudahan [00:19:36.610 – 00:19:38.550] benda ni akan membantu awak untuk [00:19:38.550 – 00:19:40.710] awak buat profit, ok, dia bukan [00:19:40.710 – 00:19:42.110] magic eh, iklan bukan magic [00:19:42.110 – 00:19:44.790] tapi iklan ni dia ada, dia punya formula [00:19:44.790 – 00:19:46.190] dan rahsia dia, so [00:19:46.190 – 00:19:48.390] awak tolong minta [00:19:48.390 – 00:19:49.950] tim-tim awak tengok lah video ni [00:19:49.950 – 00:19:52.330] siapa yang asyik tekan X macam main judi tu [00:19:52.330 – 00:19:53.250] Tengoklah iklan ni [00:19:53.790 – 00:19:54.290] Tengoklah [00:19:54.290 – 00:19:55.830] Mak kata-mak kata [00:19:55.830 – 00:19:56.470] Biasa tak faham [00:19:56.470 – 00:19:57.570] Dia main tekan [00:19:57.570 – 00:19:58.190] Dia ingat apa [00:19:58.190 – 00:19:59.010] Iklan magic ke [00:19:59.010 – 00:20:00.410] Iklan dah mahal lah sekarang [00:20:00.410 – 00:20:01.690] Iklan dah mahal lah [00:20:02.230 – 00:20:02.730] So [00:20:02.730 – 00:20:04.810] Jumpa lagi dalam video yang seterusnya [00:20:04.810 – 00:20:05.390] Oh by the way [00:20:05.390 – 00:20:06.230] Ni faham eh [00:20:06.230 – 00:20:07.010] Ni faham kan eh [00:20:07.010 – 00:20:08.090] Contohnya ni [00:20:08.090 – 00:20:09.490] Saya nak spend 1000 ringgit [00:20:09.490 – 00:20:10.990] Saya kena buat 10 iklan [00:20:10.990 – 00:20:11.790] Itu contohnya [00:20:11.790 – 00:20:12.950] Saya spend 100 [00:20:12.950 – 00:20:13.310] 100 [00:20:13.310 – 00:20:13.650] 100 [00:20:13.650 – 00:20:14.050] 100 [00:20:14.690 – 00:20:15.350] Contoh lah [00:20:15.350 – 00:20:16.910] Tapi kita tak spend 100 lah [00:20:16.910 – 00:20:17.910] Kita spend 60 ke 20 [00:20:18.510 – 00:20:20.730] Kena memang wajib 60-20 ke tuan [00:20:20.730 – 00:20:21.910] So kati awak lah sebenarnya [00:20:21.910 – 00:20:23.610] Ini based on pengalaman saya [00:20:24.430 – 00:20:26.710] Kalau awak nak tekan iklan video awak 100 [00:20:26.710 – 00:20:27.570] Yang ni 30 [00:20:27.570 – 00:20:28.510] Terpulang daripada awak [00:20:28.510 – 00:20:29.250] Tapi poinnya [00:20:29.250 – 00:20:30.590] Iklan gambar biasa [00:20:30.590 – 00:20:33.350] 3 kali lagi rendah daripada iklan video [00:20:33.350 – 00:20:34.490] Jangan tekan bajet yang sama [00:20:34.490 – 00:20:36.370] Nanti dia terus mahal terus iklan gambar ni [00:20:36.370 – 00:20:39.530] Iklan gambar ni macam tentera jalan kaki [00:20:40.430 – 00:20:42.470] Dia boleh bunuh orang tapi sorang-sorang [00:20:44.190 – 00:20:45.730] Video pula macam tentera buku tu [00:20:45.730 – 00:20:47.170] Duduk, duduk, duduk, duduk [00:20:47.170 – 00:20:49.210] Dia penetrate audience tu daripada [00:20:49.210 – 00:20:51.830] Hot, warm, pergi ke kot tu laju gila [00:20:51.830 – 00:20:53.190] Tapi banyak terlepas [00:20:53.190 – 00:20:54.530] Banyak yang tak close [00:20:54.530 – 00:20:56.630] Sebab tak semua orang tengok sampai habis [00:20:56.630 – 00:20:57.510] Tapi dia tengok video tu [00:20:57.510 – 00:20:59.010] So video tu pergi [00:20:59.010 – 00:21:00.510] Tapi dia tak close sampai habis [00:21:00.510 – 00:21:02.650] So askar-askar berjalan kaki ni [00:21:02.650 – 00:21:03.310] Gambar ni [00:21:03.310 – 00:21:04.610] Ibarat macam [00:21:05.770 – 00:21:06.610] Retargeting ads [00:21:06.610 – 00:21:08.790] Dia auto jadi retargeting [00:21:08.790 – 00:21:10.370] Apa tu retargeting ads [00:21:11.350 – 00:21:13.870] Iklan yang akan retarget balik [00:21:14.990 – 00:21:16.910] Customer-kustomer yang tak berjaya di close [00:21:16.910 – 00:21:18.090] Oleh iklan video tadi tu [00:21:18.090 – 00:21:19.530] Sebab tu penting run dua-dua [00:21:19.530 – 00:21:21.270] Ada pula yang tak nak run iklan gambar [00:21:21.270 – 00:21:21.610] Tak boleh [00:21:21.610 – 00:21:22.930] Eh, kena run iklan gambar. [00:21:23.110 – 00:21:25.130] Ada pula yang run iklan gambar je tak run iklan video. [00:21:25.290 – 00:21:25.990] Pun tak boleh juga. [00:21:26.330 – 00:21:27.710] Dia kena dua-dua lah seiringan. [00:21:27.870 – 00:21:29.190] Tu yang paling perfect. [00:21:29.570 – 00:21:29.810] Okay. [00:21:30.210 – 00:21:32.470] Dan yang ni pula, contoh dia spend seribu. [00:21:32.730 – 00:21:34.310] Tapi dia nak run dua iklan. [00:21:34.350 – 00:21:35.250] Ni lagi kurang ajar lah. [00:21:35.930 – 00:21:37.950] Tujuh ratus dengan tiga ratu ringgit. [00:21:38.030 – 00:21:39.630] Habis, spend seribu kat situ je. [00:21:40.050 – 00:21:40.270] Okay. [00:21:40.710 – 00:21:43.510] So, kita tengok dalam video yang seterusnya [00:21:43.510 – 00:21:44.730] untuk penerangan lebih detail. [00:21:45.010 – 00:21:45.410] Zas.