Repositioning Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f93e Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.000 – 00:00:28.780] Ok, next pula adalah repositioning. Ok, repositioning ni dia sebenarnya adalah bila awak dah set direction awak tadi. Kalau awak ingat tadi kita dah set ni, positioning kita. Kadang-kadang awak rasa awak salah, awak bukan quality, awak jiwa cip, jiwa murah. Awak pergilah pada murah. Kadang-kadang awak rasa awak speed, awak pergi pada speed. Cuma, setiap pelik awak reposition ni, dia mencabar. Mencabar kalau orang dah kenal. Kadang-kadang awak terpaksa buat sub-brand baru. Kadang-kadang. [00:00:28.780 – 00:00:30.340] Tapi kalau sempat [00:00:30.340 – 00:00:31.500] Awak still boleh tukar lagi [00:00:31.500 – 00:00:31.920] Cuma [00:00:31.920 – 00:00:33.520] Setiap kali reposition ni [00:00:33.520 – 00:00:33.980] Bukan senang [00:00:33.980 – 00:00:34.700] Dia dah jadi macam [00:00:34.700 – 00:00:35.380] Melekat tau [00:00:35.380 – 00:00:35.800] Dia ni [00:00:35.800 – 00:00:37.360] Image created [00:00:38.520 – 00:00:39.600] Boleh jadi guys [00:00:39.600 – 00:00:41.320] Boleh jadi dah [00:00:41.320 – 00:00:42.780] Jadi-jadilah [00:00:42.780 – 00:00:43.580] Saya punya brand [00:00:43.580 – 00:00:44.560] Pest [00:00:44.560 – 00:00:45.260] Oasis [00:00:46.040 – 00:00:47.280] Nampak-nampak sikit [00:00:47.280 – 00:00:48.800] Maka kalau saya buat [00:00:48.800 – 00:00:49.420] Jadi baju [00:00:49.420 – 00:00:51.080] Dia dah boleh jadi baju dah [00:00:51.080 – 00:00:51.980] Okay [00:00:51.980 – 00:00:52.540] So [00:00:52.540 – 00:00:53.560] Make [00:00:53.560 – 00:00:54.280] A [00:00:54.280 – 00:00:55.300] T-shirt [00:00:56.880 – 00:00:57.520] Shirt [00:00:57.520 – 00:00:58.520] Design [00:00:59.500 – 00:01:01.380] with this logo [00:01:05.100 – 00:01:05.780] baju [00:01:05.780 – 00:01:06.420] colour [00:01:07.980 – 00:01:09.740] navy blue contohnya [00:01:09.740 – 00:01:13.000] ok saya minta dia buat [00:01:13.000 – 00:01:15.340] last lah sebelum kita akhiri topik ni [00:01:15.340 – 00:01:16.500] kita minta dia [00:01:16.500 – 00:01:17.320] jadi tak ready [00:01:18.080 – 00:01:20.180] kenapa saya suka macam ni [00:01:20.980 – 00:01:23.120] kenapa saya suka logo-logo simple macam ni [00:01:23.120 – 00:01:25.040] sebab dia tak mencuba [00:01:25.040 – 00:01:25.880] dia tak try hard [00:01:25.880 – 00:01:28.560] dia macam ni nampak lipas [00:01:28.560 – 00:01:30.620] pangkah senang faham [00:01:30.620 – 00:01:31.920] Sebab brand ni [00:01:31.920 – 00:01:32.540] Pada mulaan [00:01:32.540 – 00:01:33.620] Dia memang kena descriptive [00:01:33.620 – 00:01:35.500] Dan nama-nama ni pula [00:01:35.500 – 00:01:36.720] Nama yang senang sebut [00:01:36.720 – 00:01:37.300] Oasis [00:01:37.300 – 00:01:38.780] Apa lagi awak ambil lah [00:01:38.780 – 00:01:40.140] Nama-nama [00:01:40.140 – 00:01:41.300] Awak ambil nama Arab ke [00:01:41.300 – 00:01:42.260] Nama Jepun ke [00:01:42.260 – 00:01:43.280] Nama Korea ke [00:01:43.280 – 00:01:44.560] Humble pass control [00:01:44.560 – 00:01:44.860] Oh [00:01:44.860 – 00:01:45.520] Humble [00:01:46.800 – 00:01:47.400] Humble [00:01:47.400 – 00:01:48.200] Ganyam style [00:01:48.200 – 00:01:49.280] Ha [00:01:50.220 – 00:01:51.100] Dia dah keluar [00:01:51.100 – 00:01:51.440] Dia dah keluar [00:01:51.440 – 00:01:51.820] Dia dah keluar [00:01:51.820 – 00:01:52.900] Ya [00:01:54.740 – 00:01:55.340] Oasis [00:01:56.040 – 00:01:56.640] Oasis [00:01:58.280 – 00:01:59.340] Bodoh Encik HBT [00:01:59.340 – 00:02:00.420] Aduh [00:02:00.420 – 00:02:01.360] Boleh kalau boleh lah [00:02:01.360 – 00:02:02.360] Sebab tu lah [00:02:02.360 – 00:02:02.960] Kena buat manual [00:02:02.960 – 00:02:04.740] Ada Oasis [00:02:04.740 – 00:02:05.180] Elok jadi [00:02:05.180 – 00:02:06.100] Oasis [00:02:06.860 – 00:02:07.460] Oasis [00:02:07.460 – 00:02:08.660] Menarik kan [00:02:08.660 – 00:02:09.900] Tapi jadilah [00:02:09.900 – 00:02:10.560] Pong dia jadi [00:02:10.560 – 00:02:11.720] Logo ni [00:02:11.720 – 00:02:12.660] Simple [00:02:12.660 – 00:02:13.980] Orang senang faham [00:02:13.980 – 00:02:14.660] Dan [00:02:14.660 – 00:02:16.000] Practical lah [00:02:16.000 – 00:02:17.420] So itu sahaja guys [00:02:17.420 – 00:02:18.800] Untuk panduan pada kali ni [00:02:18.800 – 00:02:20.280] Harap-harap awak enjoy [00:02:21.080 – 00:02:21.680] Belajar [00:02:21.680 – 00:02:22.520] Dalam topik [00:02:22.520 – 00:02:23.380] Branding strategy [00:02:23.380 – 00:02:24.640] Dan mudah-mudahan [00:02:24.640 – 00:02:25.600] Kalau kita recap balik [00:02:25.600 – 00:02:26.480] Awak dah belajar tadi [00:02:26.480 – 00:02:27.040] Tentang [00:02:27.040 – 00:02:28.100] Introduction [00:02:28.100 – 00:02:29.180] Pentingnya [00:02:29.180 – 00:02:30.340] Positioning yang betul [00:02:30.340 – 00:02:31.700] awak dah kena belajar [00:02:31.700 – 00:02:32.200] ni simple [00:02:32.200 – 00:02:33.600] tapi nak fikir ni lama sikit [00:02:33.600 – 00:02:34.860] lepas tu ni [00:02:34.860 – 00:02:35.660] settlekan sekarang [00:02:35.660 – 00:02:36.280] buat logo [00:02:36.280 – 00:02:37.040] pergi buat logo [00:02:37.040 – 00:02:38.460] cuba try buat logo [00:02:38.460 – 00:02:39.680] buat business card [00:02:39.680 – 00:02:40.760] settlekan semua [00:02:40.760 – 00:02:41.420] buat printing [00:02:41.420 – 00:02:41.760] pergi [00:02:41.760 – 00:02:42.480] settlekan [00:02:42.480 – 00:02:43.400] ibu content [00:02:43.400 – 00:02:44.060] power 5 [00:02:44.060 – 00:02:45.360] lepas tu [00:02:45.360 – 00:02:46.900] kalau ada ofis [00:02:46.900 – 00:02:47.620] letak banting [00:02:47.620 – 00:02:48.560] sebab tu kena buat banting [00:02:48.560 – 00:02:49.400] ambil gambar [00:02:49.400 – 00:02:50.420] photoshoot gambar team [00:02:50.420 – 00:02:51.500] gambar customer ambil [00:02:51.500 – 00:02:52.300] jangan lupa feedback [00:02:52.300 – 00:02:52.600] post [00:02:52.600 – 00:02:53.360] semua ni post [00:02:53.360 – 00:02:55.120] lepas tu ofis ni pun penting juga [00:02:55.120 – 00:02:56.160] sebab ni element trust [00:02:56.160 – 00:02:56.940] timing dia [00:02:56.940 – 00:02:58.460] cost rendah cukup lah tu [00:02:58.460 – 00:02:59.200] seribu sebulan [00:02:59.200 – 00:03:00.040] dah dapat dah ofis [00:03:00.040 – 00:03:01.780] Lepas tu kena berevolusi [00:03:01.780 – 00:03:03.060] Awak upah balik [00:03:03.060 – 00:03:04.640] Upah pun awak boleh upah designer [00:03:04.640 – 00:03:06.020] Upah balik designer [00:03:06.020 – 00:03:07.560] Saya pun dah ubah logo company saya [00:03:07.560 – 00:03:08.240] Dekat 3 kali [00:03:08.240 – 00:03:08.880] Normal guys [00:03:08.880 – 00:03:11.200] So brand evolution memang normal [00:03:11.200 – 00:03:12.400] Kita kena anggap [00:03:12.400 – 00:03:13.520] Apa yang awak buat sekarang [00:03:13.520 – 00:03:15.480] Adalah untuk solve masalah sekarang [00:03:15.480 – 00:03:16.560] Short term sahaja [00:03:16.560 – 00:03:18.120] Nanti bila awak ada duit [00:03:18.120 – 00:03:20.060] Katalah brand tu baru 3 bulan 6 bulan [00:03:20.060 – 00:03:20.900] Buatlah balik [00:03:20.900 – 00:03:21.600] Apa masalahnya [00:03:21.600 – 00:03:23.180] Tak ada siapa kata right and wrong pun [00:03:23.180 – 00:03:24.280] Awak buat logo [00:03:24.280 – 00:03:25.580] Lepas tu lagi 6 bulan [00:03:25.580 – 00:03:26.360] Awak rasa tak puas hati [00:03:26.360 – 00:03:27.220] Sebab awak buat main-main [00:03:27.220 – 00:03:28.620] Re-buat balik [00:03:28.620 – 00:03:29.540] Re-buat balik [00:03:29.540 – 00:03:31.620] redo balik, rebrand balik [00:03:31.620 – 00:03:33.280] ok, so itu sahaja untuk panduan [00:03:33.280 – 00:03:35.080] kali ni, jumpa dalam panduan yang lain [00:03:35.080 – 00:03:35.880] Zas