Advance Identity Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:26] Okay, next. Advance Identity. Okay, Advance Identity ni guys, kita dah start kena fikir pasal long term. Long term vision. Sebab, bila kita buat Advance Identity, dia kena ada direction. Kalau boleh, awak fikir 10 tahun. Direction dengan nombor. Contohnya, what and why. Contohnya, awak nak jadi apa? Menjadi, blah, blah, blah, blah, company travel islamic nombor 1 di Jepun dengan 10,000 pelanggan tahunan menjelang 2023. [semak: uncertain words, number or amount] [00:00:26–00:00:28] tiga, awak kena ada [semak: uncertain words] [00:00:28–00:00:30] satu vision, sebab ini kita cakap pasal [00:00:30–00:00:32] advance identity, so bila customer [semak: uncertain words] [00:00:32–00:00:34] borak dengan awak, dia tahu, ush besar planning [semak: uncertain words] [00:00:34–00:00:36] company ni, customer pun rasa excited [00:00:37–00:00:38] dan bila vision [00:00:38–00:00:40] awak dah ada 10 tahun, step by [semak: number or amount] [00:00:40–00:00:42] step awak biasanya 3 tahun cukup, tak payah [semak: number or amount] [00:00:42–00:00:44] jauh sangat, vision ni je kita nak biar jauh [00:00:44–00:00:46] sikit 10 tahun, tapi mission [semak: number or amount] [00:00:46–00:00:48] 3 tahun, contohnya mission [semak: number or amount] [00:00:48–00:00:50] kita buat, apa yang kita [00:00:50–00:00:52] boleh, apa strategi [00:00:52–00:00:53] kita, ataupun apa [00:00:54–00:00:56] step untuk capai [00:00:56–00:00:57] Tiga tahun pertama [semak: uncertain words] [00:00:57–00:00:57] Step pertama [00:00:57–00:00:59] Dapatkan seribu pelanggan setahun [00:00:59–00:01:00] Step kedua [00:01:00–00:01:01] Buka tiga coangan baru [semak: uncertain words] [00:01:01–00:01:01] Contoh [00:01:01–00:01:03] Step ketiga [00:01:03–00:01:04] Repeat customer [00:01:04–00:01:05] Maintain 50% [semak: uncertain words, number or amount] [00:01:05–00:01:05] So jelas [00:01:06–00:01:07] Inilah advanced identity [semak: uncertain words] [00:01:07–00:01:08] Orang ingat [00:01:08–00:01:09] Branding ni [00:01:09–00:01:10] Kena [00:01:10–00:01:11] Buat apa [00:01:11–00:01:12] Banting [00:01:12–00:01:13] Benda-benda pelat-pelat [00:01:13–00:01:13] Pasang bil-bob [semak: uncertain words] [00:01:13–00:01:14] Tak [semak: uncertain words] [00:01:14–00:01:14] Saya nak cakap [00:01:14–00:01:15] Bila advanced identity [00:01:15–00:01:16] Maksudnya [00:01:16–00:01:18] Identity brand awak tu [00:01:18–00:01:18] Dah semakin jelas [00:01:18–00:01:20] Awak takkan distracted [00:01:20–00:01:21] Sebab awak dah clear [00:01:21–00:01:21] Apa direction awak [00:01:21–00:01:22] 10 tahun [semak: number or amount] [00:01:22–00:01:23] Awak dah clear [00:01:23–00:01:24] Step by step [semak: uncertain words] [00:01:24–00:01:24] Dan [00:01:24–00:01:25] Bila vision [semak: uncertain words] [00:01:25–00:01:27] dah clear, mission dah clear, barulah [00:01:27–00:01:29] kita wujudkan tagline [00:01:30–00:01:31] tagline, tengok tadi Parkmont Western [semak: uncertain words] [00:01:31–00:01:32] tagline dia apa tu [semak: uncertain words] [00:01:34–00:01:35] cerita rasa apa tadi [semak: uncertain words] [00:01:36–00:01:37] tu tagline dia [00:01:38–00:01:40] cerita rasa hotel [00:01:40–00:01:42] harga warung, nampak tu tagline dia [00:01:42–00:01:44] cerita rasa hotel, harga warung [00:01:44–00:01:45] so dia memang fokus [semak: uncertain words] [00:01:45–00:01:47] untuk bagi [00:01:47–00:01:50] rasa level hotel, harga [00:01:50–00:01:51] warung, sebab tu lah dia buat [00:01:51–00:01:54] lamb shank lah, apa lah, benda-benda [semak: uncertain words] [00:01:54–00:01:55] tu kan, dengan harga yang murah, dia memang nak [00:01:55–00:01:57] main harga warung, tu positioning dia [semak: uncertain words] [00:01:57–00:01:59] so tagline ni, dia akan [00:01:59–00:02:01] memberikan soul [00:02:01–00:02:03] jiwa dalam brand awak [00:02:04–00:02:06] create core message [00:02:06–00:02:08] dan dia biasanya kata kerja [00:02:08–00:02:10] contohnya, build company [00:02:10–00:02:11] build legacy contohnya [00:02:11–00:02:14] your easy, japan right [semak: uncertain words] [00:02:14–00:02:15] contohnya, dia macam kata kerja [00:02:15–00:02:17] lepas tu kena ada benefit dan kena ada [00:02:17–00:02:20] keunikan sikit, dalam tagline [00:02:20–00:02:22] awak, cukup lah 4 patah ke 7 [semak: uncertain words, number or amount] [00:02:22–00:02:23] patah perkataan, cuma benda ni optional guys [00:02:23–00:02:25] Dia tak penting sangat pun [00:02:25–00:02:26] Asal buat duit je [00:02:26–00:02:27] Buat basic identity ni pun [00:02:27–00:02:28] Dah boleh buat duit dah [semak: uncertain words] [00:02:28–00:02:29] Buat macam ni [00:02:29–00:02:30] Tak fikir sangat lah [semak: uncertain words] [00:02:30–00:02:31] Pasal vision mission [00:02:31–00:02:31] Buat duit dulu pun [00:02:31–00:02:32] Dah RM100,000 dah sale [semak: uncertain words, number or amount] [00:02:32–00:02:33] Tapi kalau awak nak [00:02:33–00:02:34] Lebih advance [semak: uncertain words] [00:02:34–00:02:35] Awak nak capai sale [semak: uncertain words] [00:02:35–00:02:36] Sejuta sebulan [00:02:36–00:02:37] Nak lebih clear [00:02:37–00:02:38] Awak dah kena start [00:02:38–00:02:39] Fikir long term sikit [00:02:39–00:02:40] Advance identity