Advance Identity
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f934
Automatic full-length draft. Uncertain wording and figures require review.

[00:00:00.000 – 00:00:26.720] Okay, next. Advance Identity. Okay, Advance Identity ni guys, kita dah start kena fikir pasal long term. Long term vision. Sebab, bila kita buat Advance Identity, dia kena ada direction. Kalau boleh, awak fikir 10 tahun. Direction dengan nombor. Contohnya, what and why. Contohnya, awak nak jadi apa? Menjadi, blah, blah, blah, blah, company travel islamic nombor 1 di Jepun dengan 10,000 pelanggan tahunan menjelang 2023.

[00:00:26.720 – 00:00:28.000] tiga, awak kena ada

[00:00:28.000 – 00:00:30.500] satu vision, sebab ini kita cakap pasal

[00:00:30.500 – 00:00:32.440] advance identity, so bila customer

[00:00:32.440 – 00:00:34.460] borak dengan awak, dia tahu, ush besar planning

[00:00:34.460 – 00:00:36.500] company ni, customer pun rasa excited

[00:00:37.340 – 00:00:38.660] dan bila vision

[00:00:38.660 – 00:00:40.640] awak dah ada 10 tahun, step by

[00:00:40.640 – 00:00:42.320] step awak biasanya 3 tahun cukup, tak payah

[00:00:42.320 – 00:00:44.500] jauh sangat, vision ni je kita nak biar jauh

[00:00:44.500 – 00:00:46.040] sikit 10 tahun, tapi mission

[00:00:46.040 – 00:00:48.500] 3 tahun, contohnya mission

[00:00:48.500 – 00:00:50.460] kita buat, apa yang kita

[00:00:50.460 – 00:00:52.480] boleh, apa strategi

[00:00:52.480 – 00:00:53.920] kita, ataupun apa

[00:00:54.520 – 00:00:56.160] step untuk capai

[00:00:56.160 – 00:00:57.060] Tiga tahun pertama

[00:00:57.060 – 00:00:57.840] Step pertama

[00:00:57.840 – 00:00:59.440] Dapatkan seribu pelanggan setahun

[00:00:59.440 – 00:01:00.460] Step kedua

[00:01:00.460 – 00:01:01.460] Buka tiga coangan baru

[00:01:01.460 – 00:01:01.900] Contoh

[00:01:01.900 – 00:01:03.040] Step ketiga

[00:01:03.040 – 00:01:04.260] Repeat customer

[00:01:04.260 – 00:01:05.140] Maintain 50%

[00:01:05.140 – 00:01:05.740] So jelas

[00:01:06.560 – 00:01:07.940] Inilah advanced identity

[00:01:07.940 – 00:01:08.760] Orang ingat

[00:01:08.760 – 00:01:09.760] Branding ni

[00:01:09.760 – 00:01:10.200] Kena

[00:01:10.200 – 00:01:11.180] Buat apa

[00:01:11.180 – 00:01:12.000] Banting

[00:01:12.000 – 00:01:13.460] Benda-benda pelat-pelat

[00:01:13.460 – 00:01:13.880] Pasang bil-bob

[00:01:13.880 – 00:01:14.040] Tak

[00:01:14.040 – 00:01:14.900] Saya nak cakap

[00:01:14.900 – 00:01:15.800] Bila advanced identity

[00:01:15.800 – 00:01:16.780] Maksudnya

[00:01:16.780 – 00:01:18.100] Identity brand awak tu

[00:01:18.100 – 00:01:18.960] Dah semakin jelas

[00:01:18.960 – 00:01:20.200] Awak takkan distracted

[00:01:20.200 – 00:01:21.020] Sebab awak dah clear

[00:01:21.020 – 00:01:21.800] Apa direction awak

[00:01:21.800 – 00:01:22.340] 10 tahun

[00:01:22.340 – 00:01:23.300] Awak dah clear

[00:01:23.300 – 00:01:24.060] Step by step

[00:01:24.060 – 00:01:24.680] Dan

[00:01:24.680 – 00:01:25.980] Bila vision

[00:01:25.980 – 00:01:27.920] dah clear, mission dah clear, barulah

[00:01:27.920 – 00:01:29.400] kita wujudkan tagline

[00:01:30.360 – 00:01:31.940] tagline, tengok tadi Parkmont Western

[00:01:31.940 – 00:01:32.900] tagline dia apa tu

[00:01:34.000 – 00:01:35.420] cerita rasa apa tadi

[00:01:36.560 – 00:01:37.540] tu tagline dia

[00:01:38.940 – 00:01:40.120] cerita rasa hotel

[00:01:40.120 – 00:01:42.120] harga warung, nampak tu tagline dia

[00:01:42.120 – 00:01:44.400] cerita rasa hotel, harga warung

[00:01:44.400 – 00:01:45.920] so dia memang fokus

[00:01:45.920 – 00:01:47.800] untuk bagi

[00:01:47.800 – 00:01:50.060] rasa level hotel, harga

[00:01:50.060 – 00:01:51.560] warung, sebab tu lah dia buat

[00:01:51.560 – 00:01:54.100] lamb shank lah, apa lah, benda-benda

[00:01:54.100 – 00:01:55.740] tu kan, dengan harga yang murah, dia memang nak

[00:01:55.740 – 00:01:57.680] main harga warung, tu positioning dia

[00:01:57.680 – 00:01:59.820] so tagline ni, dia akan

[00:01:59.820 – 00:02:01.920] memberikan soul

[00:02:01.920 – 00:02:03.820] jiwa dalam brand awak

[00:02:04.880 – 00:02:06.120] create core message

[00:02:06.120 – 00:02:08.000] dan dia biasanya kata kerja

[00:02:08.660 – 00:02:10.160] contohnya, build company

[00:02:10.160 – 00:02:11.620] build legacy contohnya

[00:02:11.620 – 00:02:14.080] your easy, japan right

[00:02:14.080 – 00:02:15.600] contohnya, dia macam kata kerja

[00:02:15.600 – 00:02:17.680] lepas tu kena ada benefit dan kena ada

[00:02:17.680 – 00:02:20.080] keunikan sikit, dalam tagline

[00:02:20.080 – 00:02:22.000] awak, cukup lah 4 patah ke 7

[00:02:22.000 – 00:02:23.680] patah perkataan, cuma benda ni optional guys

[00:02:23.680 – 00:02:25.180] Dia tak penting sangat pun

[00:02:25.180 – 00:02:26.100] Asal buat duit je

[00:02:26.100 – 00:02:27.440] Buat basic identity ni pun

[00:02:27.440 – 00:02:28.160] Dah boleh buat duit dah

[00:02:28.160 – 00:02:29.440] Buat macam ni

[00:02:29.440 – 00:02:30.200] Tak fikir sangat lah

[00:02:30.200 – 00:02:31.000] Pasal vision mission

[00:02:31.000 – 00:02:31.720] Buat duit dulu pun

[00:02:31.720 – 00:02:32.800] Dah RM100,000 dah sale

[00:02:32.800 – 00:02:33.840] Tapi kalau awak nak

[00:02:33.840 – 00:02:34.580] Lebih advance

[00:02:34.580 – 00:02:35.720] Awak nak capai sale

[00:02:35.720 – 00:02:36.540] Sejuta sebulan

[00:02:36.540 – 00:02:37.300] Nak lebih clear

[00:02:37.300 – 00:02:38.540] Awak dah kena start

[00:02:38.540 – 00:02:39.480] Fikir long term sikit

[00:02:39.480 – 00:02:40.840] Advance identity