Repetable Solution
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[00:00:01.060 – 00:00:07.060] Repetable Solution. Saya nak awak cari solution yang customer awak repeat.

[00:00:07.300 – 00:00:11.560] Kalau salah target audience, customer tak repeat. Contoh macam ni.

[00:00:11.860 – 00:00:16.000] Awak ada service menjahit, contohnya. Awak pun carilah customer.

[00:00:16.780 – 00:00:21.740] So, target audience awak adalah cikgu yang ada masalah baju menggelebih nak pergi kerja.

[00:00:22.080 – 00:00:26.960] Awak pun jual lah pada cikgu satu, satu, satu, satu. Tapi ada masalah-masalah, guys. Tengok ni.

[00:00:26.960 – 00:00:29.400] Cannot repeat, cannot scale

[00:00:29.400 – 00:00:31.760] Kalau customer awak hanya ambil

[00:00:31.760 – 00:00:33.840] Solution awak satu kali sahaja

[00:00:33.840 – 00:00:35.680] Tak ada plan nak repeat, awak masalah

[00:00:35.680 – 00:00:37.720] Awak salah target audience

[00:00:37.720 – 00:00:39.780] Target audience yang betul adalah

[00:00:39.780 – 00:00:41.560] Target audience yang repeat

[00:00:41.560 – 00:00:43.200] Yang dia punya LTV

[00:00:43.200 – 00:00:45.500] Lifetime value dia tinggi, contoh macam ni

[00:00:45.500 – 00:00:46.640] Customer beli RM100

[00:00:47.560 – 00:00:49.260] Ok, tapi tak bijak

[00:00:49.260 – 00:00:51.660] Customer beli RM100

[00:00:51.660 – 00:00:52.940] Tapi setiap bulan

[00:00:53.720 – 00:00:54.580] RM1200 kau

[00:00:54.580 – 00:00:59.300] So, sebenarnya kita nak cari target audience yang tepat

[00:00:59.300 – 00:01:01.280] Untuk solve masalah yang tepat

[00:01:01.280 – 00:01:04.340] Sampai tahap boleh jadi subscription based

[00:01:04.340 – 00:01:05.160] Almost, almost

[00:01:05.160 – 00:01:07.520] Dan kita nak ubah

[00:01:07.520 – 00:01:10.820] Kita kena optimise balik kita punya solution dan juga audience kita

[00:01:10.820 – 00:01:13.240] Contoh kita ambil kedai jahit

[00:01:13.240 – 00:01:15.980] Kalau dia sekadar berfikir cari mana-mana customer

[00:01:15.980 – 00:01:16.860] Salah

[00:01:16.860 – 00:01:18.180] What if kalau dia fikir

[00:01:18.180 – 00:01:22.620] Eh, kalau aku attach dengan mana-mana

[00:01:22.620 – 00:01:24.280] Siapa yang akan repeat?

[00:01:24.580 – 00:01:26.100] Siapa yang akan repeat? Siapa yang akan repeat?

[00:01:26.880 – 00:01:31.580] Haa, pusat Tadika yang nak buat uniform baju untuk budak-budak.

[00:01:31.800 – 00:01:37.520] Apa kata aku approach dia untuk buat baju uniform dan aku boleh dapat repeat order daripada Tadika ni?

[00:01:37.640 – 00:01:39.020] Nampak? Itu contoh Tadika.

[00:01:39.240 – 00:01:42.660] Ikutlah, attach JV dengan kedai printing ke apa ke.

[00:01:42.800 – 00:01:47.720] Maksudnya, daripada awak handle satu customer, bulan depan kena cari lagi.

[00:01:47.860 – 00:01:48.660] Sebab customer tak repeat.

[00:01:49.020 – 00:01:51.440] Dia author baju dengan awak mungkin setahun tiga kali.

[00:01:51.680 – 00:01:51.760] Dah.

[00:01:52.220 – 00:01:54.120] So, awak penat handle customer yang sama.

[00:01:54.120 – 00:01:56.580] Sebab awak salah target audience

[00:01:56.580 – 00:01:58.560] Sebab tu bila saya kata target audience

[00:01:58.560 – 00:02:00.560] Dia bukan pasal kita nak tahu umur sangat

[00:02:00.560 – 00:02:02.820] Nak mencari target audience

[00:02:02.820 – 00:02:03.500] Yang boleh repeat

[00:02:04.260 – 00:02:06.500] Main problem yang tepat

[00:02:06.500 – 00:02:08.640] Rupanya main problem bukannya masalah baju

[00:02:08.640 – 00:02:10.180] Mengelebih, rupanya main problem dia

[00:02:10.180 – 00:02:11.980] Student tadika

[00:02:11.980 – 00:02:14.460] Susah nak beli baju sebab

[00:02:14.460 – 00:02:16.260] Size tak muat, so perlukan custom

[00:02:16.260 – 00:02:18.320] Custom baju contohnya

[00:02:18.320 – 00:02:20.260] So awak fikir pula, contoh car wash

[00:02:20.260 – 00:02:22.560] Awak buat car wash, awak pun buatlah

[00:02:22.560 – 00:02:24.800] satu, satu, satu masalah car wash

[00:02:24.800 – 00:02:26.800] tapi tak pernah pula awak terfikir

[00:02:26.800 – 00:02:28.580] nak buat car wash dengan

[00:02:28.580 – 00:02:30.420] target audience yang betul

[00:02:30.420 – 00:02:32.740] sampai tahap dia boleh repeat

[00:02:32.740 – 00:02:35.040] so maksudnya saya kena cari

[00:02:35.040 – 00:02:36.460] depan tempat yang

[00:02:36.460 – 00:02:37.980] orang bekerja parking

[00:02:38.720 – 00:02:40.340] dan tempat tu kalau boleh

[00:02:40.340 – 00:02:42.360] susah nak parking sampai tahap

[00:02:42.360 – 00:02:44.400] saya boleh sediakan service cuci kereta

[00:02:44.400 – 00:02:46.640] secara membership sebab dia memang

[00:02:46.640 – 00:02:47.980] kerja kat situ datang hari-hari

[00:02:48.860 – 00:02:50.220] so bila awak buat

[00:02:50.220 – 00:02:52.440] solution, kena cari solution yang

[00:02:52.440 – 00:02:54.520] orang repeat. Kalau orang tak repeat

[00:02:54.520 – 00:02:56.560] awak takkan boleh scale. Cannot

[00:02:56.560 – 00:02:58.660] repeat, cannot scale. Yang ni guys, awak fikir

[00:02:58.660 – 00:03:00.160] benda ni besar gila tau.

[00:03:00.400 – 00:03:02.420] Sebab kalau business model awak, customer

[00:03:02.420 – 00:03:04.480] tak ada rasa nak repeat, awak akan

[00:03:04.480 – 00:03:06.740] sentiasa dalam red risk. Pusing, pusing, pusing.

[00:03:07.160 – 00:03:08.260] Dan benda ni apply untuk semua.

[00:03:08.900 – 00:03:10.300] Contoh, apa lagi? Business.

[00:03:11.080 – 00:03:12.500] Kedai makan, confirm awak repeat.

[00:03:12.740 – 00:03:13.840] Apa lagi business yang susah nak repeat?

[00:03:14.260 – 00:03:16.140] Pass control. Buatlah subscription base.

[00:03:16.880 – 00:03:18.620] Contoh, awak ada pass control.

[00:03:18.620 – 00:03:20.540] Awak pun datang sekali-sekali

[00:03:20.540 – 00:03:22.380] Buatlah program bulanan

[00:03:22.380 – 00:03:23.200] Tahunan

[00:03:23.200 – 00:03:24.100] Apa lagi?

[00:03:24.360 – 00:03:25.140] Almost semua

[00:03:25.140 – 00:03:26.060] Contoh macam ofis

[00:03:26.060 – 00:03:27.480] Saya supply barang ofis

[00:03:27.480 – 00:03:29.740] Kalau saya supply barang yang salah

[00:03:29.740 – 00:03:30.740] Solution yang salah

[00:03:30.740 – 00:03:31.460] Orang tak repeat

[00:03:31.460 – 00:03:34.020] Apa benda dalam barang ofis ni

[00:03:34.020 – 00:03:34.540] Orang repeat

[00:03:35.640 – 00:03:37.640] Saya nak jadi supplier market pen lah

[00:03:37.640 – 00:03:38.360] Contohnya

[00:03:38.360 – 00:03:41.240] Saya nak jadi supplier untuk barang-barang ofis lah

[00:03:41.240 – 00:03:42.300] F4 apa semua

[00:03:42.300 – 00:03:43.940] So that company subscribe dengan saya

[00:03:43.940 – 00:03:46.500] Saya nak supply ni lah

[00:03:46.500 – 00:03:46.840] Ni

[00:03:46.840 – 00:03:48.000] Printer lah

[00:03:48.000 – 00:03:49.800] Contohnya, so macam

[00:03:49.800 – 00:03:52.000] Awak kena fikir, apa benda yang orang

[00:03:52.000 – 00:03:53.400] Repeat beli banyak kali

[00:03:53.400 – 00:03:55.540] Kalau solution awak salah

[00:03:55.540 – 00:03:57.160] Pada target audience yang salah

[00:03:57.160 – 00:03:59.900] Awak akan struggle, sebab tu benda ni macam kecil

[00:03:59.900 – 00:04:02.320] Tapi kalau awak fikir betul, maksud dia sangat-sangat mendalam

[00:04:02.320 – 00:04:03.860] Sangat-sangat mendalam guys

[00:04:03.860 – 00:04:06.080] Ni, bila problem awak

[00:04:06.080 – 00:04:07.660] Betul, dapat sikit

[00:04:07.660 – 00:04:10.120] Kepada orang yang betul

[00:04:10.120 – 00:04:11.940] Dengan solution yang boleh repeat

[00:04:11.940 – 00:04:14.100] Boom, awak ada winning business model

[00:04:14.100 – 00:04:14.160] Terima kasih kerana menonton!