Main Problem Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:10] Chapter 2, Brand Positioning BP. Kita akan go through 4 perkara. Main Problem, Target Audience, Repeatable Solution dan Positioning USP. [semak: uncertain words, number or amount] [00:00:10–00:00:23] So, jom kita start dengan nombor 1. Main Problem. Apakah Main Problem? Bila awak buat satu-satu produk ataupun servis, awak kena study apa masalah yang awak nak solvekan. [semak: number or amount] [00:00:23–00:00:25] Sebab bisnes adalah [00:00:26–00:00:27] Bertukar masalah [00:00:27–00:00:28] Dengan solution [00:00:28–00:00:31] So, saya nak buka satu formula ni [00:00:31–00:00:32] Yang awak kena tengok [semak: uncertain words] [00:00:32–00:00:35] Sebab bila kita kata main problem [semak: uncertain words] [00:00:35–00:00:37] Yang awak macam, come on lah, badan ni senang [semak: uncertain words] [00:00:37–00:00:40] Sabar-sabar ajar, dia tak sesenang yang kita bayangkan [semak: uncertain words] [00:00:40–00:00:41] Okay, ni [semak: uncertain words] [00:00:41–00:00:43] Awak tengok eh, main problem [semak: uncertain words] [00:00:45–00:00:46] Ini guys [semak: uncertain words] [00:00:47–00:00:49] So, jom kita hadam slide ni kejap [00:00:50–00:00:51] Bila awak nak buat brand positioning [00:00:51–00:00:55] Saya nak awak fokus satu sahaja main problem [semak: uncertain words] [00:00:55–00:00:56] Jangan banyak-banyak [00:00:56–00:00:59] Main problem ni fokus satu je [00:00:59–00:01:01] Dan pantang larang dalam branding ni [00:01:01–00:01:03] Jangan jadi one stop center [semak: uncertain words] [00:01:03–00:01:05] Jangan jadi one stop center [00:01:05–00:01:06] Ni dia seorang service especially [00:01:06–00:01:08] Dia suka jadi one stop center [00:01:08–00:01:08] One stop center [semak: uncertain words] [00:01:08–00:01:10] Dan jangan terlampau general pula [00:01:10–00:01:12] Semua benda awak nak buat [00:01:12–00:01:13] General sangat [semak: uncertain words] [00:01:13–00:01:14] Sampai kita pun tak boleh bezakan [00:01:14–00:01:16] Awak ni brand fashion ke [00:01:16–00:01:16] Brand baju ke [00:01:16–00:01:17] Brand seluar ke [00:01:17–00:01:18] Brand sportwear ke [00:01:18–00:01:19] General [semak: uncertain words] [00:01:19–00:01:21] Semua benda nak jual dia tak boleh [00:01:21–00:01:21] Dia kena ada identiti [semak: uncertain words] [00:01:21–00:01:23] Dan jangan cuba solve semua masalah [semak: uncertain words] [00:01:23–00:01:27] Fokus masalah yang awak boleh selesaikan [00:01:27–00:01:27] Satu je [00:01:27–00:01:28] Sebab tu [00:01:28–00:01:29] Fokus satu je main problem [00:01:29–00:01:32] Branding ni juga adalah rejection [00:01:32–00:01:33] Bila awak nak buat branding [00:01:33–00:01:37] Awak kena belajar untuk reject idea-idea merapu [00:01:37–00:01:38] Nak jadi one stop center [semak: uncertain words] [00:01:38–00:01:39] Nak jadi no.1 [semak: uncertain words, number or amount] [00:01:39–00:01:40] Come on guys [00:01:41–00:01:43] Amazon pun muda dengan jual buku [00:01:43–00:01:44] Cikarai shop [semak: uncertain words] [00:01:44–00:01:46] Jual cikarai shop je pun [00:01:46–00:01:46] Nasi ayam [00:01:46–00:01:48] Tak perlu nak jadi one stop center [00:01:48–00:01:49] Supermarket sangat [00:01:49–00:01:52] Sebab kita bukan jerung besar, kita bilis kecil [00:01:52–00:01:53] Jangan komplikatedkan solution [00:01:53–00:01:55] Ini pun kadang-kadang dia suka [semak: uncertain words] [00:01:55–00:01:58] Mengkomplikatedkan benda yang simple, sampai customer jadi pening [semak: uncertain words] [00:01:58–00:02:00] Simplify, package tak payah banyak-banyak [00:02:00–00:02:01] Jangan terlampau banyak package [00:02:01–00:02:03] Jangan terlampau banyak product [semak: uncertain words] [00:02:03–00:02:05] Ataupun SKU product, jenis-jenis product [00:02:05–00:02:08] So, ini adalah main problem