Main Problem
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f930
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[00:00:00.080 – 00:00:10.040] Chapter 2, Brand Positioning BP. Kita akan go through 4 perkara. Main Problem, Target Audience, Repeatable Solution dan Positioning USP.

[00:00:10.360 – 00:00:23.340] So, jom kita start dengan nombor 1. Main Problem. Apakah Main Problem? Bila awak buat satu-satu produk ataupun servis, awak kena study apa masalah yang awak nak solvekan.

[00:00:23.960 – 00:00:25.340] Sebab bisnes adalah

[00:00:26.720 – 00:00:27.840] Bertukar masalah

[00:00:27.840 – 00:00:28.820] Dengan solution

[00:00:28.820 – 00:00:31.640] So, saya nak buka satu formula ni

[00:00:31.640 – 00:00:32.560] Yang awak kena tengok

[00:00:32.560 – 00:00:35.960] Sebab bila kita kata main problem

[00:00:35.960 – 00:00:37.640] Yang awak macam, come on lah, badan ni senang

[00:00:37.640 – 00:00:40.180] Sabar-sabar ajar, dia tak sesenang yang kita bayangkan

[00:00:40.180 – 00:00:41.520] Okay, ni

[00:00:41.520 – 00:00:43.840] Awak tengok eh, main problem

[00:00:45.560 – 00:00:46.400] Ini guys

[00:00:47.080 – 00:00:49.100] So, jom kita hadam slide ni kejap

[00:00:50.000 – 00:00:51.900] Bila awak nak buat brand positioning

[00:00:51.900 – 00:00:55.940] Saya nak awak fokus satu sahaja main problem

[00:00:55.940 – 00:00:56.840] Jangan banyak-banyak

[00:00:56.840 – 00:00:59.020] Main problem ni fokus satu je

[00:00:59.020 – 00:01:01.440] Dan pantang larang dalam branding ni

[00:01:01.440 – 00:01:03.320] Jangan jadi one stop center

[00:01:03.320 – 00:01:05.180] Jangan jadi one stop center

[00:01:05.180 – 00:01:06.440] Ni dia seorang service especially

[00:01:06.440 – 00:01:08.180] Dia suka jadi one stop center

[00:01:08.180 – 00:01:08.940] One stop center

[00:01:08.940 – 00:01:10.860] Dan jangan terlampau general pula

[00:01:10.860 – 00:01:12.540] Semua benda awak nak buat

[00:01:12.540 – 00:01:13.420] General sangat

[00:01:13.420 – 00:01:14.640] Sampai kita pun tak boleh bezakan

[00:01:14.640 – 00:01:16.120] Awak ni brand fashion ke

[00:01:16.120 – 00:01:16.860] Brand baju ke

[00:01:16.860 – 00:01:17.660] Brand seluar ke

[00:01:17.660 – 00:01:18.540] Brand sportwear ke

[00:01:18.540 – 00:01:19.360] General

[00:01:19.360 – 00:01:21.080] Semua benda nak jual dia tak boleh

[00:01:21.080 – 00:01:21.940] Dia kena ada identiti

[00:01:21.940 – 00:01:23.960] Dan jangan cuba solve semua masalah

[00:01:23.960 – 00:01:27.140] Fokus masalah yang awak boleh selesaikan

[00:01:27.140 – 00:01:27.640] Satu je

[00:01:27.640 – 00:01:28.040] Sebab tu

[00:01:28.040 – 00:01:29.980] Fokus satu je main problem

[00:01:29.980 – 00:01:32.240] Branding ni juga adalah rejection

[00:01:32.240 – 00:01:33.960] Bila awak nak buat branding

[00:01:33.960 – 00:01:37.120] Awak kena belajar untuk reject idea-idea merapu

[00:01:37.120 – 00:01:38.880] Nak jadi one stop center

[00:01:38.880 – 00:01:39.820] Nak jadi no.1

[00:01:39.820 – 00:01:40.500] Come on guys

[00:01:41.360 – 00:01:43.200] Amazon pun muda dengan jual buku

[00:01:43.200 – 00:01:44.580] Cikarai shop

[00:01:44.580 – 00:01:46.020] Jual cikarai shop je pun

[00:01:46.020 – 00:01:46.960] Nasi ayam

[00:01:46.960 – 00:01:48.920] Tak perlu nak jadi one stop center

[00:01:48.920 – 00:01:49.740] Supermarket sangat

[00:01:49.740 – 00:01:52.240] Sebab kita bukan jerung besar, kita bilis kecil

[00:01:52.240 – 00:01:53.940] Jangan komplikatedkan solution

[00:01:53.940 – 00:01:55.900] Ini pun kadang-kadang dia suka

[00:01:55.900 – 00:01:58.380] Mengkomplikatedkan benda yang simple, sampai customer jadi pening

[00:01:58.380 – 00:02:00.340] Simplify, package tak payah banyak-banyak

[00:02:00.340 – 00:02:01.840] Jangan terlampau banyak package

[00:02:01.840 – 00:02:03.760] Jangan terlampau banyak product

[00:02:03.760 – 00:02:05.900] Ataupun SKU product, jenis-jenis product

[00:02:05.900 – 00:02:08.400] So, ini adalah main problem