Introduction ( 3 Element Branding ) Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:00–00:00:31] Apakah 3 Elemen Branding yang awak nak kena belajar Benda ni lamakah saya fikir sebab saya dah set up lebih daripada 40 company berbeza-beza sepanjang naik turun-naik turun bisnes saya buat ni dan saya perasan rupanya branding ni kita boleh pecahkan kepada 3 elemen 3 elemen branding elemen yang pertama adalah nombor 1 kita panggil sebagai BP iaitu [semak: uncertain words, number or amount] [00:00:33–00:00:34] brand positioning [semak: uncertain words] [00:00:35–00:00:36] sebelum awak start apa-apa [00:00:36–00:00:37] awak kena jelas dulu [00:00:37–00:00:40] awak nak positionkan brand awak kat mana [00:00:40–00:00:42] contoh kita ada 4 kotak [semak: number or amount] [00:00:42–00:00:44] jadi kita akan buat exercise yang sama-sama [00:00:44–00:00:45] dalam chapter yang seterusnya [00:00:45–00:00:47] awak nak positionkan dekat [00:00:50–00:00:51] pub kat sini ke [semak: uncertain words] [00:00:53–00:00:54] pub dekat sini ke [00:00:54–00:00:56] ke dekat bawah ni [00:00:56–00:00:57] dia setiap position ni [00:00:57–00:01:00] akan mewujudkan blue ocean yang tersendiri [00:01:00–00:01:03] So itu nombor satu BP, brand positioning [semak: uncertain words] [00:01:03–00:01:05] Nombor dua pula adalah [00:01:05–00:01:06] Brand [semak: uncertain words] [00:01:10–00:01:11] Tengok ni [00:01:12–00:01:13] Haa ni [semak: uncertain words] [00:01:14–00:01:15] Brand identity [00:01:15–00:01:17] Lepas dah settle [00:01:17–00:01:18] Nama dia BI [00:01:18–00:01:20] Bukan bahasa Inggeris [00:01:20–00:01:21] Brand [00:01:24–00:01:25] Identity [00:01:25–00:01:27] Bila awak dah clear [00:01:27–00:01:29] Awak nak position dekat mana [00:01:29–00:01:30] Awak kena ada identity [00:01:30–00:01:32] Lepas dah settle brand identity [00:01:32–00:01:35] dah ada nama, logo dan sebagainya [semak: uncertain words] [00:01:35–00:01:37] barulah kita pergi pada proses yang ketiga [00:01:37–00:01:39] membina reputasi [00:01:39–00:01:40] ataupun dipanggil BT [00:01:40–00:01:43] iaitu brand [00:01:44–00:01:45] trust [00:01:46–00:01:47] brand trust [00:01:47–00:01:48] dan [00:01:49–00:01:51] kalau saya kena buat satu formula [00:01:51–00:01:53] brand equal apa [00:01:53–00:01:55] kalau katalah saya nak buat palatau [semak: uncertain words] [00:01:55–00:01:57] Tuan, ada tak satu formula [00:01:57–00:01:59] untuk membayangkan branding [00:01:59–00:02:00] boleh? [semak: uncertain words] [00:02:00–00:02:03] saya imagine brand ni formula dia macam ni [semak: uncertain words] [00:02:03–00:02:04] branding [semak: uncertain words] [00:02:06–00:02:06] equal [00:02:08–00:02:09] frekuensi [00:02:11–00:02:12] frekuensi [00:02:13–00:02:14] darab [00:02:18–00:02:18] memorable [semak: uncertain words] [00:02:20–00:02:22] ataupun tak memorable lah terus [00:02:22–00:02:23] saya letak je identity [semak: uncertain words] [00:02:27–00:02:28] darab [00:02:28–00:02:28] dengan [00:02:28–00:02:30] task [semak: uncertain words] [00:02:32–00:02:35] Ini kalau saya nak buat satu formula branding [00:02:35–00:02:36] Saya akan buat lebih kurang macam ni [semak: uncertain words] [00:02:36–00:02:37] Apa maksud dia? [00:02:37–00:02:38] Jom kita kaji [semak: uncertain words] [00:02:39–00:02:40] Frekuensi [00:02:40–00:02:42] Perasan tak customer start hafal brand awak [00:02:42–00:02:44] Lepas tengok kali yang ke-7 [semak: uncertain words, number or amount] [00:02:44–00:02:45] Kali yang ke-10 [semak: number or amount] [00:02:45–00:02:46] Kali yang ke-21 [semak: number or amount] [00:02:46–00:02:47] Sebab tu kena ada frekuensi [00:02:47–00:02:49] Kena ada brand awareness [00:02:49–00:02:51] Nampak, nampak, nampak, nampak, nampak [00:02:51–00:02:53] Tapi kalau nampak tak ada colour [semak: uncertain words] [00:02:53–00:02:55] Nampak tak ada identity [00:02:55–00:02:56] Orang takkan ingat [00:02:56–00:02:59] Sebab tu dia kena nampak berserta dengan identity [00:02:59–00:03:02] Tapi kalau setakat nampak ada identiti [00:03:02–00:03:04] Tapi tak percaya, tak guna juga [semak: uncertain words] [00:03:04–00:03:05] Betul tak? [00:03:05–00:03:06] Dia nampak satu brand [00:03:06–00:03:08] Mami, Mami Monster, Mami [semak: uncertain words] [00:03:08–00:03:09] Nampak Mami [00:03:09–00:03:10] Oh, Mami [00:03:11–00:03:12] Oh, Mami [00:03:12–00:03:13] Oh, tu Mami [00:03:14–00:03:16] Mami, skema kacik [semak: uncertain words] [00:03:16–00:03:16] Kan tak trust [semak: uncertain words] [00:03:16–00:03:18] Dia macam, wuih Mami bagus benda ni [semak: uncertain words] [00:03:18–00:03:21] Wuih Mami lah, hebat betul lah Mami [00:03:21–00:03:21] Haa, nampak [semak: uncertain words] [00:03:21–00:03:23] Contoh awak nampak satu brand Nike [00:03:23–00:03:25] Nampak je, ada je orang pakai kasut Nike [00:03:25–00:03:28] Dan Nike pula unik ada identiti tersendiri [semak: uncertain words] [00:03:28–00:03:30] Pada masa yang sama [00:03:30–00:03:31] Nike orang trust [semak: uncertain words] [00:03:31–00:03:33] So itu adalah branding [00:03:33–00:03:35] Branding adalah frekuensi [00:03:35–00:03:36] Darab identity [00:03:36–00:03:37] Darab trust [00:03:37–00:03:37] That's why [00:03:37–00:03:39] Kita nak kena [00:03:39–00:03:40] Buat benda ni guys [00:03:40–00:03:42] Bila awak ada identity [00:03:42–00:03:43] Awak ada positioning [00:03:43–00:03:44] Awak jelas [00:03:44–00:03:45] Orang boleh bezakan [00:03:45–00:03:47] Brand baju Melayu A [00:03:47–00:03:48] Dengan baju Melayu B [00:03:48–00:03:48] Tak sama [semak: uncertain words] [00:03:48–00:03:49] Orang sampai boleh beza [00:03:49–00:03:50] Kalau tak sama je macam yang lain [semak: uncertain words] [00:03:50–00:03:51] Awak tak ada identity [00:03:51–00:03:55] Awak tak ada brand positioning USP [semak: uncertain words] [00:03:55–00:03:56] Unit selling positioning awak [00:03:56–00:03:57] So that's why [00:03:57–00:03:58] Itulah introduction [00:03:58–00:04:00] Saya nak beritahu yang [00:04:00–00:04:01] Kadang-kadang [00:04:01–00:04:02] Kita start buat sale [00:04:02–00:04:04] So why not [00:04:04–00:04:06] Tutorial kali ni [00:04:06–00:04:08] Awak lupakan sekejap sale [00:04:08–00:04:09] Sebab memang sale penting [00:04:09–00:04:10] Tapi dia adalah daily oksigen [semak: uncertain words] [00:04:10–00:04:14] Jom kita start fikir pasal branding [00:04:14–00:04:17] Jom jumpa dalam video yang seterusnya [semak: uncertain words]