Introduction ( 3 Element Branding )
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f92f
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[00:00:00.000 – 00:00:31.620] Apakah 3 Elemen Branding yang awak nak kena belajar Benda ni lamakah saya fikir sebab saya dah set up lebih daripada 40 company berbeza-beza sepanjang naik turun-naik turun bisnes saya buat ni dan saya perasan rupanya branding ni kita boleh pecahkan kepada 3 elemen 3 elemen branding elemen yang pertama adalah nombor 1 kita panggil sebagai BP iaitu

[00:00:33.160 – 00:00:34.280] brand positioning

[00:00:35.120 – 00:00:36.680] sebelum awak start apa-apa

[00:00:36.680 – 00:00:37.920] awak kena jelas dulu

[00:00:37.920 – 00:00:40.300] awak nak positionkan brand awak kat mana

[00:00:40.300 – 00:00:42.540] contoh kita ada 4 kotak

[00:00:42.540 – 00:00:44.260] jadi kita akan buat exercise yang sama-sama

[00:00:44.260 – 00:00:45.360] dalam chapter yang seterusnya

[00:00:45.360 – 00:00:47.960] awak nak positionkan dekat

[00:00:50.600 – 00:00:51.900] pub kat sini ke

[00:00:53.260 – 00:00:54.760] pub dekat sini ke

[00:00:54.760 – 00:00:56.300] ke dekat bawah ni

[00:00:56.300 – 00:00:57.740] dia setiap position ni

[00:00:57.740 – 00:01:00.380] akan mewujudkan blue ocean yang tersendiri

[00:01:00.380 – 00:01:03.140] So itu nombor satu BP, brand positioning

[00:01:03.140 – 00:01:05.300] Nombor dua pula adalah

[00:01:05.300 – 00:01:06.600] Brand

[00:01:10.090 – 00:01:11.410] Tengok ni

[00:01:12.370 – 00:01:13.250] Haa ni

[00:01:14.570 – 00:01:15.930] Brand identity

[00:01:15.930 – 00:01:17.350] Lepas dah settle

[00:01:17.350 – 00:01:18.750] Nama dia BI

[00:01:18.750 – 00:01:20.470] Bukan bahasa Inggeris

[00:01:20.470 – 00:01:21.670] Brand

[00:01:24.950 – 00:01:25.710] Identity

[00:01:25.710 – 00:01:27.490] Bila awak dah clear

[00:01:27.490 – 00:01:29.210] Awak nak position dekat mana

[00:01:29.210 – 00:01:30.650] Awak kena ada identity

[00:01:30.650 – 00:01:32.910] Lepas dah settle brand identity

[00:01:32.910 – 00:01:35.370] dah ada nama, logo dan sebagainya

[00:01:35.370 – 00:01:37.770] barulah kita pergi pada proses yang ketiga

[00:01:37.770 – 00:01:39.210] membina reputasi

[00:01:39.210 – 00:01:40.570] ataupun dipanggil BT

[00:01:40.570 – 00:01:43.150] iaitu brand

[00:01:44.350 – 00:01:45.190] trust

[00:01:46.490 – 00:01:47.750] brand trust

[00:01:47.750 – 00:01:48.490] dan

[00:01:49.630 – 00:01:51.890] kalau saya kena buat satu formula

[00:01:51.890 – 00:01:53.330] brand equal apa

[00:01:53.330 – 00:01:55.710] kalau katalah saya nak buat palatau

[00:01:55.710 – 00:01:57.930] Tuan, ada tak satu formula

[00:01:57.930 – 00:01:59.750] untuk membayangkan branding

[00:01:59.750 – 00:02:00.210] boleh?

[00:02:00.210 – 00:02:03.070] saya imagine brand ni formula dia macam ni

[00:02:03.910 – 00:02:04.690] branding

[00:02:06.110 – 00:02:06.890] equal

[00:02:08.410 – 00:02:09.190] frekuensi

[00:02:11.080 – 00:02:12.560] frekuensi

[00:02:13.440 – 00:02:14.220] darab

[00:02:18.040 – 00:02:18.820] memorable

[00:02:20.920 – 00:02:22.680] ataupun tak memorable lah terus

[00:02:22.680 – 00:02:23.760] saya letak je identity

[00:02:27.280 – 00:02:28.060] darab

[00:02:28.060 – 00:02:28.960] dengan

[00:02:28.960 – 00:02:30.300] task

[00:02:32.790 – 00:02:35.470] Ini kalau saya nak buat satu formula branding

[00:02:35.470 – 00:02:36.810] Saya akan buat lebih kurang macam ni

[00:02:36.810 – 00:02:37.610] Apa maksud dia?

[00:02:37.890 – 00:02:38.370] Jom kita kaji

[00:02:39.530 – 00:02:40.050] Frekuensi

[00:02:40.050 – 00:02:42.770] Perasan tak customer start hafal brand awak

[00:02:42.770 – 00:02:44.310] Lepas tengok kali yang ke-7

[00:02:44.310 – 00:02:45.250] Kali yang ke-10

[00:02:45.250 – 00:02:46.310] Kali yang ke-21

[00:02:46.310 – 00:02:47.970] Sebab tu kena ada frekuensi

[00:02:47.970 – 00:02:49.490] Kena ada brand awareness

[00:02:49.490 – 00:02:51.370] Nampak, nampak, nampak, nampak, nampak

[00:02:51.370 – 00:02:53.290] Tapi kalau nampak tak ada colour

[00:02:53.290 – 00:02:55.330] Nampak tak ada identity

[00:02:55.330 – 00:02:56.310] Orang takkan ingat

[00:02:56.310 – 00:02:59.230] Sebab tu dia kena nampak berserta dengan identity

[00:02:59.830 – 00:03:02.390] Tapi kalau setakat nampak ada identiti

[00:03:02.390 – 00:03:04.370] Tapi tak percaya, tak guna juga

[00:03:04.370 – 00:03:05.050] Betul tak?

[00:03:05.390 – 00:03:06.530] Dia nampak satu brand

[00:03:06.530 – 00:03:08.510] Mami, Mami Monster, Mami

[00:03:08.510 – 00:03:09.070] Nampak Mami

[00:03:09.070 – 00:03:10.230] Oh, Mami

[00:03:11.530 – 00:03:12.570] Oh, Mami

[00:03:12.570 – 00:03:13.670] Oh, tu Mami

[00:03:14.790 – 00:03:16.250] Mami, skema kacik

[00:03:16.250 – 00:03:16.870] Kan tak trust

[00:03:16.870 – 00:03:18.770] Dia macam, wuih Mami bagus benda ni

[00:03:18.770 – 00:03:21.070] Wuih Mami lah, hebat betul lah Mami

[00:03:21.070 – 00:03:21.610] Haa, nampak

[00:03:21.610 – 00:03:23.710] Contoh awak nampak satu brand Nike

[00:03:23.710 – 00:03:25.570] Nampak je, ada je orang pakai kasut Nike

[00:03:25.570 – 00:03:28.570] Dan Nike pula unik ada identiti tersendiri

[00:03:28.570 – 00:03:30.030] Pada masa yang sama

[00:03:30.030 – 00:03:31.510] Nike orang trust

[00:03:31.510 – 00:03:33.230] So itu adalah branding

[00:03:33.230 – 00:03:35.170] Branding adalah frekuensi

[00:03:35.170 – 00:03:36.350] Darab identity

[00:03:36.350 – 00:03:37.290] Darab trust

[00:03:37.290 – 00:03:37.910] That's why

[00:03:37.910 – 00:03:39.250] Kita nak kena

[00:03:39.250 – 00:03:40.270] Buat benda ni guys

[00:03:40.270 – 00:03:42.030] Bila awak ada identity

[00:03:42.030 – 00:03:43.150] Awak ada positioning

[00:03:43.150 – 00:03:44.030] Awak jelas

[00:03:44.030 – 00:03:45.270] Orang boleh bezakan

[00:03:45.270 – 00:03:47.110] Brand baju Melayu A

[00:03:47.110 – 00:03:48.050] Dengan baju Melayu B

[00:03:48.050 – 00:03:48.510] Tak sama

[00:03:48.510 – 00:03:49.490] Orang sampai boleh beza

[00:03:49.490 – 00:03:50.910] Kalau tak sama je macam yang lain

[00:03:50.910 – 00:03:51.870] Awak tak ada identity

[00:03:51.870 – 00:03:55.010] Awak tak ada brand positioning USP

[00:03:55.010 – 00:03:56.470] Unit selling positioning awak

[00:03:56.470 – 00:03:57.710] So that's why

[00:03:57.710 – 00:03:58.810] Itulah introduction

[00:03:58.810 – 00:04:00.170] Saya nak beritahu yang

[00:04:00.170 – 00:04:01.170] Kadang-kadang

[00:04:01.170 – 00:04:02.930] Kita start buat sale

[00:04:02.930 – 00:04:04.890] So why not

[00:04:04.890 – 00:04:06.110] Tutorial kali ni

[00:04:06.110 – 00:04:08.130] Awak lupakan sekejap sale

[00:04:08.130 – 00:04:09.230] Sebab memang sale penting

[00:04:09.230 – 00:04:10.910] Tapi dia adalah daily oksigen

[00:04:10.910 – 00:04:14.110] Jom kita start fikir pasal branding

[00:04:14.110 – 00:04:17.070] Jom jumpa dalam video yang seterusnya