Introduction ( Sales VS Branding )
Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f92e
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[00:00:00.000 – 00:00:29.660] Topik introduction yang pertama adalah apakah beza antara sale versus branding? Mesti awak macam pening sikit kan? Ada beza ke tuan? Sale versus branding? Yes memang ada. Kita akan buat line macam ni dan awak kena tahu sale adalah aktiviti yang agak hina dalam marketing. Sale ni dia berbentuk 1 to 1. Maksudnya apa?

[00:00:29.660 – 00:00:31.280] Kalau awak buat sale

[00:00:31.280 – 00:00:32.240] Dia bagus

[00:00:32.240 – 00:00:33.060] Tapi dia penat

[00:00:33.060 – 00:00:34.880] Seorang salesman

[00:00:34.880 – 00:00:36.540] Promote kepada seorang customer

[00:00:36.540 – 00:00:37.620] Itu maksudnya one to one

[00:00:37.620 – 00:00:38.880] Buat sale ni macam

[00:00:38.880 – 00:00:39.820] Harian

[00:00:39.820 – 00:00:40.460] Dia seorang

[00:00:40.460 – 00:00:41.420] Seorang

[00:00:41.420 – 00:00:43.800] Ia juga dipanggil sebagai

[00:00:43.800 – 00:00:45.580] Daily oxygen

[00:00:45.580 – 00:00:47.800] Kalau awak tak buat sale

[00:00:47.800 – 00:00:49.020] Awak akan mati

[00:00:49.020 – 00:00:49.500] That's why

[00:00:49.500 – 00:00:50.640] Sale ni sangat penting

[00:00:50.640 – 00:00:52.400] Tapi dia oxygen harian

[00:00:52.400 – 00:00:54.100] Yang lagi mulia

[00:00:54.100 – 00:00:55.800] Lagi hebat daripada sale

[00:00:55.800 – 00:00:56.660] Sebenarnya ada satu lagi

[00:00:56.660 – 00:00:58.020] Nama dia adalah

[00:00:58.020 – 00:00:58.700] Marketing

[00:00:59.440 – 00:01:03.400] Marketing ni pula guys, kenapa dia lebih mulia, lebih hebat daripada sale

[00:01:03.400 – 00:01:09.060] Sebab konsep marketing ni adalah one to many

[00:01:10.140 – 00:01:14.480] Maksudnya, satu orang marketing yang bagus boleh capai kepada 10 ribu orang

[00:01:14.480 – 00:01:17.340] Contoh saya buat satu video, video tu FYP

[00:01:17.340 – 00:01:20.140] 100 ribu orang tengok, sejuta orang tengok

[00:01:20.140 – 00:01:22.740] Macam video Karo Amin, dia nak buat launching, dia bukan buat sale

[00:01:22.740 – 00:01:25.540] Bila Karo Amin nak buat launching, dia buat marketing

[00:01:25.540 – 00:01:28.520] Tiba-tiba 5 juta orang tengok, prepare untuk launching dia

[00:01:28.520 – 00:01:31.640] Dan itulah one kita kepada many

[00:01:31.640 – 00:01:35.480] Dan marketing ni guys, dia adalah monthly oxygen

[00:01:36.320 – 00:01:39.620] Dia dah bukannya level daily, tak

[00:01:39.620 – 00:01:41.340] Dia adalah monthly oxygen

[00:01:41.340 – 00:01:44.640] So, kalau awak start buat sale sekarang

[00:01:44.640 – 00:01:48.380] Efek dia awak akan nampak lagi 2-3 bulan

[00:01:48.380 – 00:01:50.440] Contoh, sekarang ni bulan 1

[00:01:50.440 – 00:01:51.720] Awak start buat marketing sekarang

[00:01:51.720 – 00:01:52.940] Memang sale bulan ni ok

[00:01:52.940 – 00:01:55.400] Tapi lagi 2-3 bulan

[00:01:55.400 – 00:01:56.860] Pada bulan March, bulan April

[00:01:56.860 – 00:01:57.820] Awak akan nampak drop

[00:01:57.820 – 00:01:58.840] Sebab marketing ni

[00:01:58.840 – 00:02:00.060] Impact dia lambat sikit

[00:02:00.060 – 00:02:01.560] Sale instant

[00:02:01.560 – 00:02:02.240] Hari ni buat

[00:02:02.240 – 00:02:02.680] Hari ni dapat

[00:02:02.680 – 00:02:03.420] Sale

[00:02:03.420 – 00:02:04.520] Hari ni buat

[00:02:04.520 – 00:02:05.340] 2-3 bulan

[00:02:05.340 – 00:02:05.880] Bukan nampak

[00:02:05.880 – 00:02:06.380] Sebab tu

[00:02:06.380 – 00:02:07.200] Kalau buat content

[00:02:07.200 – 00:02:08.120] Jangan cepat goyang

[00:02:08.120 – 00:02:09.520] Buat je dulu consistent

[00:02:09.520 – 00:02:10.880] Sebab impact dia memang lambat

[00:02:10.880 – 00:02:11.380] One to many

[00:02:11.380 – 00:02:12.220] Tapi

[00:02:12.220 – 00:02:13.480] Lebih mulia

[00:02:13.480 – 00:02:14.660] Lebih power daripada sale

[00:02:14.660 – 00:02:15.780] Nama dia adalah

[00:02:16.680 – 00:02:17.320] Branding

[00:02:17.320 – 00:02:18.660] Branding ni apa?

[00:02:19.600 – 00:02:20.480] Branding ni

[00:02:20.480 – 00:02:21.740] Berkonsep

[00:02:21.740 – 00:02:22.820] Many

[00:02:23.960 – 00:02:24.600] To

[00:02:24.600 – 00:02:25.480] Many

[00:02:25.480 – 00:02:26.300] Maksudnya apa?

[00:02:27.360 – 00:02:28.400] ramai customer

[00:02:28.400 – 00:02:30.720] bukan kita, yang ni kita

[00:02:30.720 – 00:02:32.700] promote kepada customer, kita

[00:02:32.700 – 00:02:34.600] promote kepada banyak customer, yang ni

[00:02:34.600 – 00:02:36.720] banyak customer promote kepada

[00:02:36.720 – 00:02:38.580] banyak customer, dia macam

[00:02:38.580 – 00:02:40.960] many to many, contohnya

[00:02:40.960 – 00:02:42.680] customer bercakap pasal brand kita

[00:02:42.680 – 00:02:44.820] kita buat something yang

[00:02:44.820 – 00:02:47.000] powerful, menyebabkan sampai tahap

[00:02:47.000 – 00:02:48.660] orang puas hati dengan service dan orang promote

[00:02:48.660 – 00:02:50.820] eh, kalau kau nak makan sedap, kedai belakang tu

[00:02:50.820 – 00:02:52.840] memang best, nampak? Banyak customer

[00:02:52.840 – 00:02:54.780] promote kepada banyak customer yang lain, itulah

[00:02:54.780 – 00:02:56.660] branding. Branding juga boleh dikata sebagai

[00:02:56.660 – 00:02:58.720] word of mouth. Dia bukan apa yang kita

[00:02:58.720 – 00:03:00.540] sebut. Apa yang customer

[00:03:00.540 – 00:03:02.720] sebut. Sebab tu, branding

[00:03:02.720 – 00:03:04.320] ini dikatakan sebagai

[00:03:07.700 – 00:03:08.820] yearly oxygen

[00:03:08.820 – 00:03:10.980] Ini adalah oksigen

[00:03:10.980 – 00:03:12.780] tahunan kita dan

[00:03:12.780 – 00:03:14.540] bila awak stop buat branding

[00:03:14.540 – 00:03:16.700] contoh eh, saya boleh lukis lah. Branding ni

[00:03:17.580 – 00:03:18.880] macam ni lah ibadat dia

[00:03:18.880 – 00:03:20.320] Ini graph

[00:03:21.380 – 00:03:22.740] Katakanlah, ini adalah

[00:03:22.740 – 00:03:24.620] awak punya brand

[00:03:25.680 – 00:03:26.200] Trust

[00:03:27.760 – 00:03:28.820] Lepas tu ini time

[00:03:29.900 – 00:03:31.280] Bayangkan ni tahun pertama

[00:03:31.280 – 00:03:33.260] Tahun kedua, tahun ketiga

[00:03:33.260 – 00:03:34.980] Tahun keempat, tahun kelima

[00:03:34.980 – 00:03:36.800] Awak start buat branding

[00:03:36.800 – 00:03:39.060] Brand awak start naik, start naik, start naik

[00:03:39.060 – 00:03:41.560] Ada tahun yang tiba-tiba awak stop buat branding

[00:03:41.560 – 00:03:43.440] Impact dia bukan tahun ni guys

[00:03:43.440 – 00:03:45.000] Impact dia tahun depan

[00:03:45.000 – 00:03:46.840] Tiba-tiba tahun depan

[00:03:46.840 – 00:03:48.740] Awak stop buat branding, awak akan nampak

[00:03:48.740 – 00:03:50.720] Eh, kenapa brand aku makin drop

[00:03:50.720 – 00:03:52.900] Rupanya, brand trust awak

[00:03:52.900 – 00:03:55.640] slowly turang, kurang, kurang, kurang, kurang

[00:03:55.640 – 00:03:57.340] tiba-tiba ada satu

[00:03:57.340 – 00:03:59.480] pesaing baru yang muncul

[00:03:59.480 – 00:04:01.220] dan dia terus spike dan

[00:04:01.220 – 00:04:02.980] mengalahkan awak. Nampak tak?

[00:04:03.220 – 00:04:04.940] So, branding ni, dia adalah

[00:04:04.940 – 00:04:06.900] reputasi. Reputation.

[00:04:07.300 – 00:04:09.160] Apakah reputasi awak sebagai

[00:04:09.160 – 00:04:10.920] satu brand? Once damage,

[00:04:11.160 – 00:04:12.900] habis. Dan

[00:04:12.900 – 00:04:15.200] yang lagi mahal daripada branding, ada

[00:04:15.200 – 00:04:17.280] satu lagi. Nama dia adalah

[00:04:19.160 – 00:04:19.760] positioning.

[00:04:21.240 – 00:04:22.000] Positioning

[00:04:22.000 – 00:04:23.560] Position awak

[00:04:23.560 – 00:04:26.260] Branding, orang ingat, orang kenal

[00:04:26.260 – 00:04:28.360] Position, dia lain guys

[00:04:28.360 – 00:04:30.660] Position ini adalah prinsip

[00:04:30.660 – 00:04:35.700] Dia adalah DNA business tersebut

[00:04:36.740 – 00:04:38.200] Ataupun saya boleh kata

[00:04:38.200 – 00:04:39.440] DNA siapa?

[00:04:39.820 – 00:04:41.220] DNA founder

[00:04:42.160 – 00:04:44.760] Dia tak boleh ditipu, tak boleh dibeli

[00:04:44.760 – 00:04:46.320] Dia adalah satu DNA

[00:04:46.320 – 00:04:49.360] Contoh, orang dah cop awak sebagai satu brand murah

[00:04:49.360 – 00:04:51.000] brand low quality, itulah chop dia

[00:04:51.000 – 00:04:53.300] tapi adakah orang tak beli? eh ada orang beli

[00:04:53.300 – 00:04:54.980] sebab orang nak cari option yang murah

[00:04:54.980 – 00:04:57.340] katalah awak dah di chop sebagai brand yang

[00:04:57.340 – 00:04:59.080] kita kata brand yang

[00:04:59.080 – 00:05:01.600] high quality, oh itulah chop awak

[00:05:01.600 – 00:05:03.100] awak di chop sebagai brand yang

[00:05:03.100 – 00:05:05.480] bagus customer service, so ini adalah

[00:05:05.480 – 00:05:07.740] positioning awak, kita panggil unique selling point

[00:05:07.740 – 00:05:09.020] sesuatu brand tersebut

[00:05:09.020 – 00:05:11.520] ok, so itulah beza dia

[00:05:11.520 – 00:05:12.460] sale dengan branding