Introduction Source: https://coachadib.com/module/6ac033f2c9df5ee2bec8f92d Automatic full-length draft. Uncertain wording and figures require review. [00:00:00.980 – 00:00:08.060] Branding strategy. Dalam tutorial kali ni, saya nak kongsikan cara macam mana awak nak start buat branding dengan betul. [00:00:08.260 – 00:00:11.620] Dan dalam chapter ni guys, kita ada beberapa tajuk penting. [00:00:12.040 – 00:00:19.500] Branding strategy ni, first kali saya akan explain introduction, apa beza sale versus branding, 3 elemen branding. [00:00:19.660 – 00:00:27.540] Lepas tu kita akan pergi kepada BP, BI, BT. Maksudnya, brand positioning, brand identity, brand trust. [00:00:27.540 – 00:00:30.400] Ini 3 key utama [00:00:30.400 – 00:00:31.940] Sebab bila kita buat branding ni [00:00:31.940 – 00:00:34.000] Kita kena ada strategi [00:00:34.000 – 00:00:36.100] Branding bukan sekadar logo, nama [00:00:36.100 – 00:00:37.600] Branding lebih daripada tu [00:00:37.600 – 00:00:38.800] Tapi dia tak kompleks sangat [00:00:38.800 – 00:00:40.840] Tak payahlah sampai kita nak overthinking sangat [00:00:40.840 – 00:00:44.420] So brand positioning, brand identity, brand trust [00:00:44.420 – 00:00:46.620] Lepas tu kita akan belajar pula [00:00:46.620 – 00:00:50.140] Apakah office yang sesuai untuk wujudkan branding [00:00:50.140 – 00:00:52.740] So that business baru nampak macam dah 2-3 tahun [00:00:52.740 – 00:00:54.780] Dan juga brand evolution [00:00:54.780 – 00:00:56.340] Sebab branding ni guys [00:00:56.340 – 00:00:58.060] Kita buat untuk fasa pertama [00:00:58.060 – 00:01:00.120] Tak payah overthinking sangat 10 tahun [00:01:00.120 – 00:01:02.560] Bisnes memang akan di-brandingkan balik [00:01:02.560 – 00:01:03.920] Setiap 2-3 tahun [00:01:03.920 – 00:01:06.880] Untuk jadi evolution dan kekal relevan [00:01:06.880 – 00:01:09.120] So, kalau awak baru nak buat bisnes [00:01:09.120 – 00:01:10.340] Baru nak start [00:01:10.340 – 00:01:12.580] Pening kepala apa patut invest [00:01:12.580 – 00:01:13.900] Dalam ni saya akan explain [00:01:13.900 – 00:01:15.280] Segala ni tentang branding [00:01:15.280 – 00:01:16.320] So, stay tune [00:01:16.320 – 00:01:18.120] Mari kita mulakan dalam video yang seterusnya [00:01:18.120 – 00:01:18.620] Zaz