Don't Overexpand Draf transkrip automatik penuh. Pembetulan istilah berdasarkan sumber direkodkan secara berasingan; tanda semakan menunjukkan perkataan yang perlu diperiksa. [00:00:01–00:00:29] Jangan Overexpand. Ini masalah besar guys. Saya bercakap daripada pengalaman saya sendiri lah. Saya dah buat lebih 40 company. 25 senderian berhad. Saya pindah ofis dah lebih 25 ofis. Beza-beza lah. Saya tak ingat lah. Masuk ofis baru dah tak ada nafsu dah saya sekarang. Macam dah lah. Sampai bilik dalam ofis pun saya tak nak ada lah. Saya nak biar betul-betul team punya expenses je. Ini benda yang saya belajar the hard way lah. Jangan Overexpand. Jangan grow lebih laju daripada kemampuan company. [semak: uncertain words, number or amount] [00:00:29–00:00:35] Setiap company ada shilling dan sweet spot kelajuan organik tersebut [00:00:35–00:00:37] Contohnya, tiga perangkap expansion [00:00:37–00:00:40] Over hiring staff [00:00:40–00:00:42] Heish, sakit hati [semak: uncertain words] [00:00:42–00:00:43] Ini berapa kali saya buat? [semak: uncertain words] [00:00:44–00:00:45] Over invest [00:00:45–00:00:50] Tambah laptop mengejut, tambah akutemen, tambah tak kira pun [00:00:50–00:00:53] Tambah je, asal kita ada ROI nanti [semak: uncertain words] [00:00:53–00:00:55] ROI telah dia [semak: uncertain words] [00:00:55–00:00:55] Baca surah pula [00:00:55–00:00:58] Jangan, jangan main tambah-tambah je [00:00:58–00:01:00] Tambah banyak sangat SKU [00:01:00–00:01:01] Product revenue [semak: uncertain words] [00:01:01–00:01:02] Dengar sangat [00:01:02–00:01:03] Consultant mana tak kata [semak: uncertain words] [00:01:03–00:01:05] Oh nak berjaya [00:01:05–00:01:06] Kena ada 10 product [semak: number or amount] [00:01:06–00:01:07] Itu semua bullshit [00:01:07–00:01:09] Nak berjaya [00:01:09–00:01:11] Tak perlu banyak sangat SKU product pun [00:01:11–00:01:13] Fokus pada killer product je [00:01:13–00:01:15] Bila kita over expand [semak: uncertain words] [00:01:15–00:01:17] Kita punya service kita lah [00:01:17–00:01:18] Especially BBS ni [00:01:18–00:01:18] Fokus pada service [00:01:18–00:01:20] Team kita pun akan jadi [semak: uncertain words] [00:01:20–00:01:21] Lost focus [00:01:21–00:01:23] Dia akan jadi terlampau diversify [00:01:23–00:01:24] Kita nak expand pun tak tahu [00:01:24–00:01:25] Ambil satu bengkel lah [00:01:25–00:01:27] Dia tukar punya itap buat [semak: uncertain words] [00:01:27–00:01:28] Baiki gearbox pun buat [00:01:28–00:01:30] Sup gearbox pun dia jual [semak: uncertain words] [00:01:30–00:01:30] Eh tak tak tak [semak: uncertain words] [00:01:30–00:01:32] Dia tak mengapulah [00:01:32–00:01:32] Sangat cerita [semak: uncertain words] [00:01:32–00:01:33] Sampai car wash pun ada [00:01:33–00:01:34] Haa make now [semak: uncertain words] [00:01:34–00:01:35] Jadi lost focus [semak: uncertain words] [00:01:36–00:01:37] Pastikan [00:01:37–00:01:38] Jangan over expand [00:01:38–00:01:39] Jangan over hire staff [00:01:39–00:01:41] Bila staff tu [00:01:41–00:01:41] Dah hit [00:01:41–00:01:43] Hit dia punya shilling dia [semak: uncertain words] [00:01:43–00:01:44] Betul-betul dah over [00:01:44–00:01:45] Kita dah gunakan [00:01:45–00:01:46] Betul-betul staff tu [00:01:46–00:01:47] Bahasa kasar dia [00:01:47–00:01:49] Bila kita dah perah [00:01:49–00:01:50] Staff tu betul-betul [semak: uncertain words] [00:01:50–00:01:51] Sampai cukup [00:01:51–00:01:52] 40 jam [semak: number or amount] [00:01:52–00:01:53] Seminggu dia kerja [00:01:53–00:01:54] 8 jam sehari [semak: number or amount] [00:01:55–00:01:57] 160 jam sebulan [semak: number or amount] [00:01:57–00:01:58] Betul-betul dah guna [00:01:58–00:01:59] Baru tambah staff [00:01:59–00:02:00] Jangan dengar sangat cakap staff [00:02:00–00:02:01] Doss [semak: uncertain words] [00:02:01–00:02:02] Tambahlah staff [00:02:02–00:02:02] Tak cukup [00:02:02–00:02:03] Itu semua poyor [semak: uncertain words] [00:02:03–00:02:04] Mereka tak pernah [00:02:04–00:02:05] Cukup lagi pun [00:02:05–00:02:06] So jangan [00:02:06–00:02:08] Jangan kita terikut-ikut sangat [00:02:08–00:02:09] Pastikan jangan over hire [00:02:09–00:02:10] Over invest [00:02:10–00:02:11] Dan over product [00:02:11–00:02:13] Kita check dulu [semak: uncertain words] [00:02:13–00:02:14] Capacity kita [00:02:14–00:02:15] Boleh tak kita nak tampung [00:02:15–00:02:16] Ke kita tak guna lagi [semak: uncertain words] [00:02:16–00:02:17] Utilization [00:02:17–00:02:19] Ataupun tengok balik [00:02:19–00:02:20] Katalah kita nak [00:02:20–00:02:21] Tambah satu equipment [00:02:21–00:02:22] Tambah mesin [00:02:22–00:02:22] Kononnya [00:02:22–00:02:24] Nak merendahkan cost [00:02:24–00:02:26] Nak rendahkan COGS [00:02:26–00:02:28] Bila kita kira balik [00:02:28–00:02:30] capex tu, kita kena [semak: uncertain words] [00:02:30–00:02:32] consider pembayaran semula [00:02:32–00:02:34] 24 bulan. Contohnya, kita ada satu kos [semak: number or amount] [00:02:34–00:02:35] nak beli satu mesin [semak: uncertain words] [00:02:35–00:02:37] RM120,000 [semak: number or amount] [00:02:38–00:02:40] So, kita pun beli mesin tu. Kita kena [semak: uncertain words] [00:02:40–00:02:42] ambil mesin tu bahagi 24 bulan sebab kita nak [semak: number or amount] [00:02:42–00:02:44] kena recover untuk bayar balik setiap bulan. So [00:02:44–00:02:46] RM120,000 bahagi dengan 24 bulan [semak: uncertain words, number or amount] [00:02:46–00:02:48] kita kena bayar setiap bulan RM5,000 cost recovery [semak: uncertain words, number or amount] [00:02:48–00:02:50] Bila kita ambil kos tu sebagai [semak: uncertain words] [00:02:50–00:02:52] COGS punya expansion, kita akan [00:02:52–00:02:54] tahulah, rupanya [00:02:55–00:02:56] bertambah COGS aku [00:02:56–00:02:58] Sebab nak cover pembayaran loan [00:02:58–00:03:00] Ibaratnya nak beli mesin tu [00:03:00–00:03:02] Sebab tu kadang-kadang tak payah pun [00:03:02–00:03:04] Nak rendahkan sangat COGS [semak: uncertain words] [00:03:04–00:03:06] Better kita outsourcekan je [00:03:06–00:03:07] Lebih low risk [00:03:07–00:03:08] Bisnesnya pasal risiko guys [00:03:08–00:03:09] Bila kita over invest [00:03:09–00:03:12] Nak recover kos pembelian tu [semak: uncertain words] [00:03:12–00:03:13] Memang akan masa berdarah [00:03:13–00:03:15] Banyak company memang meninggal [00:03:15–00:03:17] Melingkup sebab ni [00:03:17–00:03:17] Ter over invest [semak: uncertain words] [00:03:17–00:03:19] Masuk ofis lawa-lawa besar-besar [semak: uncertain words] [00:03:19–00:03:20] Tak payah [00:03:20–00:03:21] Buat bisnes macam ni guys [00:03:21–00:03:24] Biar luah kancil dalam engine Ferrari [semak: uncertain words] [00:03:25–00:03:26] Faham tak? [00:03:27–00:03:28] Luar biasa nampak [00:03:28–00:03:28] Oh lah [semak: uncertain words] [00:03:28–00:03:29] Ofis biasa je [semak: uncertain words] [00:03:29–00:03:30] Tengok staff [00:03:30–00:03:31] Biasa-biasa je [00:03:31–00:03:33] Tapi dalam engine tu [00:03:33–00:03:34] Very profitable [00:03:34–00:03:35] Daripada luar [00:03:35–00:03:36] Seksi gas [semak: uncertain words] [00:03:36–00:03:37] Dalam seksa [00:03:37–00:03:38] Engine kancil [00:03:38–00:03:39] Bet tak buat [semak: uncertain words] [00:03:39–00:03:39] Bet tak payah [00:03:39–00:03:41] Over product [00:03:41–00:03:42] Banyak sangat product [00:03:42–00:03:43] Masalah betul [00:03:43–00:03:44] So pastikan [00:03:44–00:03:45] Bila kita beli [00:03:45–00:03:46] Apa-apa mesin [00:03:46–00:03:47] Beli apa-apa equipment [00:03:47–00:03:49] Kita tengok balik [00:03:49–00:03:50] Boleh tak [00:03:50–00:03:51] Kita [00:03:51–00:03:52] Recover [00:03:52–00:03:54] Daripada pembelian tersebut [00:03:54–00:03:56] Contohnya benefit dia [semak: uncertain words] [00:03:56–00:03:57] Okay macam ni eh [semak: uncertain words] [00:03:58–00:04:00] RM240,000 kita bahagi dengan [semak: uncertain words, number or amount] [00:04:00–00:04:01] RM6,000 [semak: number or amount] [00:04:02–00:04:02] Okay [00:04:02–00:04:06] So kalau kita tengok oh kita nak bayar balik ni [semak: uncertain words] [00:04:06–00:04:08] 40 bulan nak bayar balik [semak: number or amount] [00:04:08–00:04:09] Uish tak boleh kita tak mampu [semak: uncertain words] [00:04:10–00:04:12] Katakanlah kita nak bayar balik [00:04:14–00:04:15] 24 bulan [semak: number or amount] [00:04:15–00:04:18] 24 bulan melepasi screening 24 bulan [semak: number or amount] [00:04:18–00:04:18] Okay contoh macam ni eh [semak: uncertain words] [00:04:18–00:04:21] Kita bahagi dengan RM12,000 [semak: number or amount] [00:04:22–00:04:22] Maksudnya [00:04:22–00:04:25] kita bayaran balik kita tu adalah [semak: uncertain words] [00:04:25–00:04:27] 20 bulan. Yang ni kita bayar balik [semak: number or amount] [00:04:27–00:04:29] 40 bulan. Cuma masalah 40 bulan ni [semak: number or amount] [00:04:29–00:04:31] betul ke? Betul ke mesin tu [00:04:31–00:04:33] boleh bertahan 4 tahun? So, saya [semak: number or amount] [00:04:33–00:04:35] sebenarnya tak suka ambil situasi yang [00:04:35–00:04:37] 40 bulan ni. Saya suka ambil 20 bulan [semak: number or amount] [00:04:37–00:04:39] 24 bulan ataupun [semak: uncertain words, number or amount] [00:04:39–00:04:41] 18 bulan setahun setengah. Sebab [semak: number or amount] [00:04:41–00:04:43] saya nak pastikan kita [00:04:43–00:04:45] betul-betul dapat settlekan recovery [00:04:45–00:04:47] pembelian tu dalam masa kurang daripada [00:04:47–00:04:49] 2 tahun. Jadi, kita tak [semak: number or amount] [00:04:49–00:04:51] akan ter-over invest, ter-over [00:04:51–00:04:53] beli mesin. Kalau boleh [00:04:53–00:04:55] 24 bulan je lah. [semak: uncertain words, number or amount] [00:04:55–00:04:57] 5 offering custom [semak: uncertain words, number or amount] [00:04:57–00:04:59] benda ayat dia ni. Boleh lah eh. [semak: uncertain words] [00:04:59–00:05:01] Senang cerita ini adalah package lah. [00:05:01–00:05:02] Kita ada 5 produk. [semak: number or amount] [00:05:03–00:05:05] Kalau boleh tak payah pun banyak-banyak sangat [00:05:05–00:05:07] produk ni. Kita fokus kepada [00:05:07–00:05:09] 2 kilo produk. 2 kilo [semak: uncertain words, number or amount] [00:05:09–00:05:11] offer pun dah cukup dah. Sebab bila kita [00:05:11–00:05:13] banyakkan sangat produk. Sebenarnya kita yang malas. [00:05:13–00:05:15] Malas apa? Malas fokus pada [00:05:15–00:05:17] existing produk. Nak [semak: uncertain words] [00:05:17–00:05:19] tambah je. Kerja nak tambah je. Padahal [00:05:19–00:05:21] banyak je produk-produk sampah yang tak dibuang [semak: uncertain words] [00:05:21–00:05:23] kita ada katalah service [semak: uncertain words] [00:05:23–00:05:25] service kita ada 10 [semak: uncertain words, number or amount] [00:05:26–00:05:28] daripada 10 ni hanya ada 3 je [semak: number or amount] [00:05:28–00:05:30] kira service, lagi 3 tu adalah [semak: number or amount] [00:05:30–00:05:32] service sampah, lagi yang lain ni [00:05:32–00:05:34] macam tengah-tengah, so buang yang lemak-lemak tu [00:05:34–00:05:35] sampah tu buang dulu [semak: uncertain words] [00:05:35–00:05:37] so pastikan guys, jangan [00:05:37–00:05:40] over expand, please lah [00:05:40–00:05:42] saya bercakap ni daripada [semak: uncertain words] [00:05:42–00:05:43] pengalaman sendiri, melingkut banyak kali [00:05:43–00:05:46] please, please, nak menjinakkan [00:05:46–00:05:48] seorang sale ni satu je, belajar ilmu [00:05:48–00:05:50] finance. Hanya ilmu finance [semak: uncertain words] [00:05:50–00:05:52] je boleh menjinakkan napsu [00:05:52–00:05:54] orang sale. Sebab tu kalau perasan [semak: uncertain words] [00:05:54–00:05:56] apa tadi saya ajar finance. Sebab [semak: uncertain words] [00:05:56–00:05:58] dia akan menjadi sial kepada orang [00:05:58–00:05:59] sale. Serius. [00:06:00–00:06:02] Ini bukan nak mencarut ke apa. Itulah [00:06:02–00:06:04] realiti dia. Dia akan menghantui [00:06:04–00:06:06] kehidupan awak sepanjang buat [00:06:06–00:06:08] bisnes. Please belajar finance [00:06:08–00:06:09] untuk orang sale. Kalau orang [00:06:09–00:06:11] operation, founder operation yang [00:06:11–00:06:13] takut-takut nak expand ni pula, belajar marketing. [00:06:14–00:06:16] Barulah anda akan expand [00:06:16–00:06:18] dengan ilmu. Barulah anda akan berani [00:06:18–00:06:19] nak expand, ni takut sangat nak expand pun [semak: uncertain words] [00:06:19–00:06:21] masalah juga kan, stay je [00:06:21–00:06:23] tak nak tambah staff, tak nak tambah, masalah juga [00:06:23–00:06:25] so, nak naikkan [00:06:25–00:06:27] nafsu orang introvert, orang [00:06:27–00:06:29] operation ni, belajar ilmu marketing [00:06:29–00:06:31] terbalik pula, nak merendahkan [00:06:31–00:06:33] nafsu orang sale, orang extrovert, belajar [semak: uncertain words] [00:06:33–00:06:35] finance, begitu guys [00:06:35–00:06:37] surat Allah, kita pergi video [semak: uncertain words]